Book Description
This text was written in response to instructors not wanting a formula driven, mathematically encyclopedic book. The use of computer applications means some topics no longer require coverage in detail. This allows the concepts and applications useful to a business manager to be emphasized. The text does this by using examples with real data that relate to the functional areas of business such as finance, accounting, and marketing. It de-emphasizes the theoretical, and presents the material in a well-written, easy style designed to motivate students. The emphasis is on understanding and applications as opposed to mathematical precision and formula detail.
Customer Reviews:
Great Computer-Based Examples, Just Okay Otherwise.......2006-12-29
This book does a great job of teaching you how to do statistical computations using StatPad and MS Excel. But, it is not very good at describing fundamentals. It left students in my MBA program who haven't takin' stats for a long time lost. I understand it is generally used by business schools, particularly MBAs.
One thing this book has over any stats book that I've used is: a friggin' TON of practice questions. It will boggle your mind and, if you do them, you'll know stats like the back of your hand.
Good and gentle introduction to statistics.......2006-04-05
Prof. Siegel's book is a great introductory text for business graduates with little prior exposure to statistics. The text covers many of the basic topics in statistics and ties them nicely to real world cases and problems.
The book starts with a description of the basic constructs of statistics - data sets, distributions, and variability. IT follows with an introduction to probability and covers random variables. The text continues to cover statistical inference, confidence intervals, and hypothesis testing. Finally the book gets to regression and time series analysis and demonstrates several applications of the techniques covered.
The book comes with a CD that contains lecture presentations (very useful), all the data sets in the books (saves you typing), and an excel add-on called StatPad that provides many useful statistical tools.
Overall I think that this text is a good choice for MBA students and business professionals with little background in statistics. It is very user-friendly and is well grounded in business.
Mediocre........2003-06-01
This is not the best book on the subject. There are many other superior books to this one. I still keep it around as a descent reference on statistics, and occasionally get something out of it.
The review of Practical Business Statistics.......2000-08-29
It's a very good book because of the way it divulges you into the real world. If you are interested in learning business and business statistics, what better place to learn it than the real world.
Instead of a "mean" they should call it a "nice".......1999-06-12
I had the privelege of taking an MBA level course from Andy Siegel. The style of the text reflects the simply, user-friendly way he communicates in class. Not having taken a stats class before, I was happy to find a professor who could take a dry, complex subject and make it interesting and relatively painless. More professors should use this text!
Average customer rating:
- Most helpful
- out of date for products but good general info
- The safe shopper's bible
- Must Have
- Outdated!
|
The Safe Shopper's Bible: A Consumer's Guide to Nontoxic Household Products, Cosmetics, and Food
David Steinman , and
Samuel S. Epstein
Manufacturer: Wiley
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Binding: Paperback
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Similar Items:
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Home Safe Home
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Food Additives: A Shopper's Guide To What's Safe & What's Not
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The Naturally Clean Home: 100 Safe and Easy Herbal Formulas for Non-Toxic Cleansers
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A Consumer's Dictionary of Cosmetic Ingredients: Complete Information About the Harmful and Desirable Ingredients Found in Cosmetics and Cosmeceuticals
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A Consumer's Dictionary of Food Additives: Descriptions in Plain English of More Than 12,000 Ingredients Both Harmful and Desirable Found in Foods (Consumer's Dictionary of Food Additives)
ASIN: 0020820852 |
Book Description
Anyone concerned about the health effects of ingredients in the items they buy every day -- from soup to flea powder, mascara, or car wax -- will find The Safe Shopper's Bible indispensable. Finally, here's a complete guide to settle such questions as: Can your hair coloring cause breast cancer? Is this brand of apple juice safe for babies? Will the additives in this salad dressing harm you? Which shampoo won't sting your eyes? The Safe Shopper's Bible rates thousands of household products, personal care products, foods, and beverages. Its extensive charts list products by brand name and rate them each for short-term and long-term health hazards. Readers can find out at a glance which products are more or less likely to provoke allergies or irritation, cause birth defects or cancer, trigger neurological problems, or pose other health hazards. In addition, the charts provide recommendations for the safest foods, toiletries, and everyday household purchases.
Customer Reviews:
Most helpful.......2007-09-08
Most helpful and informative and a guide to consummer goods that are chemical free and safe to use for health and well being.
out of date for products but good general info.......2007-08-06
Unfortunately this book was published too many years ago to have many products that are still around or cover recent products. The good part of this book is that it educates you about the harmful and toxic things that are in so many of the everyday products we use.
The safe shopper's bible.......2007-06-27
I really liked this book...just wish that more of the more recent products were listed. do you have an updated version?
I did find this book very helpful. Started me on a huge research project with all this environmental home remedies. Thanks!
Must Have.......2007-06-02
Outstanding source. This is a must have for those that are committed to improving their quality of life, and personal commitment to health and wellness.
Outdated!.......2007-05-16
I was so looking forward to this book, but when it arrived, I was soon disappointed. The copyright is at least 10 years old and most of the products are no longer available at the stores. What a waste. Why Amazon still sells this, is beyond me.
Customer Reviews:
More of an introduction than a handbook.......2006-01-10
OK as a starter, for someone who knows zero about media, but falls short of the mark for anyone who is a practitioner in a media-related industry. The first 100 pages are spent on "context" which might be helpful for readers who know nothing about marketing either (Ms. Katz feels it necessary to tell us what the 4Ps are...), but this leaves very little for anyone who actually needs to DO media buying, planning or research.
The Media Handbook a Handy Reference to Media Planning.......2003-06-19
Helen Katz' The Media Handbook is an easy to follow guide which will help a wide range of marketing/advertising students and practicioners gain a basic understanding of the media planning process. I feel comfortable making this observation as a former media planning executive at DDB Chicago advertising agency and now as instructor teaching two media planning courses at Loyola University Chicago.
This book begins with chapters on "What is Media" and "Media in the Marketing Context" then moves through the steps of the media planning process before it concludes with chapters on media buying and media plan evaluation/accountability. It provides a good overview of media planning yet spares the reader exhaustive explanations of media terminology and media math calculations found in may college media textbooks.
Author Katz has authored this 3rd Edition to stay current with the rapidly changing media environment. To a reasonable extent, she has succeeded although today's digital media technology changes are occuring at such a breakneck pace that any media textbook is somewhat out of date a week after it has been written.
A broad cross section of the marketing/advertising community will find The Media Handbook to be a useful reference source in understanding the role of media planning in the marketing communications process.
Product Description
The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this third edition incorporates three new topics—consolidation, consumer control, and communication accountability—reflecting the critical changes in how media today are planned, bought, and sold. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including those emerging, such as branded entertainment and viral marketing. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. The Media Handbook includes: *numerous examples to provide a better sense of how media planning and buying work in the real world; *examples of research studies to give readers additional references for more in-depth information; *media terms defined when they are introduced, making readers more comfortable in subsequent discussions; and *a selection of key resources offered as an appendix for individuals or companies wishing to find out more about a particular service or system. This popular text is perfect for advanced students in advertising, media planning/buying, communication, public relations, and marketing, and it also will serve as an informative reference volume for practitioners.
Book Description
Staircases are an unavoidable design choice for any multilevel home. Because a staircase can set the entire tone for you house, it is imperative to find the style that suits you to a tee. Stairscaping, at once an idea book and a how-to-guide, brings you up close and personal with this indispensable piece of architecture, and shows you how to enhance your existing staircase to fit your style.
This primer covers the worldwide evolution of residential staircases, including both classical and contemporary interior and exterior staircases, thorough well-researched, accessible text and detailed, designer photography. A full resource section provides information for staircase restoration, resource tools, and other helpful industry contacts.
Average customer rating:
|
A Guide to Public Buying
Manufacturer: Excel Books
ProductGroup: Book
Binding: Hardcover
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| Political Science
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ASIN: 8174463836 |
Average customer rating:
|
A Guide to Public Buying
M.K. Bhardwaj
Manufacturer: Excel Books
ProductGroup: Book
Binding: Paperback
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ASIN: 8174463828 |
Average customer rating:
|
Guide to Purchasing Electricity and Gas
Paul R. Cunningham , and
David Burrell
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Textbook Binding
Negotiating
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| New & Used Textbooks
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ASIN: 0130126527 |
Customer Reviews:
Hold My Hand!.......2000-12-28
The stuff that is happening to electricity prices in both ends of the country - California and New York - is really scarey. Gas prices are also going bonkers. All this deregulation is changing the way we have bought energy for the last 60 years. I am not sure we are going in the right direction.
But this book is a calm, direct, understandable guide that will help me and probably many others to make some sense of these chaotic times and develop a plan to make the best of all the uncertainty.
The book makes sense with out being preachy or self-important. It is a complex topic, but I could follow it well.
It is definitely worthwhile for anyone concerned with buying energy for their organization, large or small.
Average customer rating:
|
Procurement Systems: A Guide to Best Practice in Construction
S. Rowlinson
Manufacturer: Taylor & Francis
ProductGroup: Book
Binding: Hardcover
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All Titles
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ASIN: 0419241000 |
Book Description
This book examines the whole spectrum of procurement issues, including client or customer concerns, and managerial, cultural and IT-based matters. Performance comparisons of different procurement forms will be discussed and the book highlights the best practice in this area based on the most up to date research.
Average customer rating:
- Southern California Guide to Home Buyer Programs
|
Southern California Guide to Homebuyer Programs
Manufacturer: Affordable Housing Applications Inc
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
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Buying & Selling Homes
| Real Estate
| Business & Investing
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General
| Real Estate
| Business & Investing
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ASIN: 0967569303 |
Book Description
Each year millions of dollars are available to help low and moderate income residents of Southern California to purchase their first home. With handy charts and clear descriptions this Guide covers over 140 City, County, State and Federal Homebuyer Programs currently available in the eight counties of Southern California. Hailed as a "Must Read" by the Los Angeles Times, the Guide presents a simple yet thorough look at homebuyer programs including where they are, how they work, who is eligible and how to apply. 8 Counties Covered Imperial
San Bernardino Los Angeles
San Diego Orange
Santa Barbara Riverside
Ventura The Guide is written for Homebuyers, Lenders, Real Estate Professionals, Program Providers, and anyone else who needs the complete story on homebuyer assistance programs in Southern California.
Customer Reviews:
Southern California Guide to Home Buyer Programs.......2000-09-23
This book is an invaluable resource for Mortgage Brokers, and Home Buyers alike. It is chocked full of information designed to help prospective home buyers save thousands of dollars on their home purchase.
Book Description
This digital document is an article from Franchising World, published by International Franchise Association on April 1, 2005. The length of the article is 5307 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: The Federal Trade Commission's: consumer guide to buying a franchise: a U.S. Government Publication created by The Federal Trade Commission.(2005 INTERNATIONAL FRANCHISE EXPO)
Publication:
Franchising World (Magazine/Journal)
Date: April 1, 2005
Publisher: International Franchise Association
Volume: 37
Issue: 4
Page: 17(9)
Distributed by Thomson Gale
Books:
- Student Telecourse Guide, Vol. 2, Chapters 13-27, for use with Fundamental Accounting Principles
- Study Guide, Volume 1, Chapters 1-14 for use with Financial & Managerial Accounting: A Basis for Business Decisions
- Study Guide/Workbook for use with Introduction to Managerial Accounting
- Tales from the Boom-Boom Room: Women vs. Wall Street
- Taxes for Dummies 2001 Edition
- The Automatic Millionaire Workbook: A Personalized Plan to Live and Finish Rich. . . Automatically
- The Career Adventure: Your Guide to Personal Assessment, Career Exploration, and Decision Making (4th Edition)
- The Couple's Guide to Love & Money (New Harbinger Self-Help Workbook)
- The Crisp Approach to Money Management Using Excel (Crisp Computer)
- The End of Marketing as We Know It
Books Index
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