Student Solutions Manual for use with Practical Business Statistics

Student Solutions Manual for use with Practical Business Statistics
Average customer rating:

Great Computer-Based Examples, Just Okay Otherwise

Good and gentle introduction to statistics

Mediocre.

The review of Practical Business Statistics

Instead of a "mean" they should call it a "nice"

Student Solutions Manual for use with Practical Business Statistics
Andrew F Siegel
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books
Statistics | Economics | Business & Investing | Subjects | Books
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Book Description

This text was written in response to instructors not wanting a formula driven, mathematically encyclopedic book. The use of computer applications means some topics no longer require coverage in detail. This allows the concepts and applications useful to a business manager to be emphasized. The text does this by using examples with real data that relate to the functional areas of business such as finance, accounting, and marketing. It de-emphasizes the theoretical, and presents the material in a well-written, easy style designed to motivate students. The emphasis is on understanding and applications as opposed to mathematical precision and formula detail.

Customer Reviews:

Great Computer-Based Examples, Just Okay Otherwise.......2006-12-29

This book does a great job of teaching you how to do statistical computations using StatPad and MS Excel. But, it is not very good at describing fundamentals. It left students in my MBA program who haven't takin' stats for a long time lost. I understand it is generally used by business schools, particularly MBAs.

One thing this book has over any stats book that I've used is: a friggin' TON of practice questions. It will boggle your mind and, if you do them, you'll know stats like the back of your hand.

Good and gentle introduction to statistics.......2006-04-05

Prof. Siegel's book is a great introductory text for business graduates with little prior exposure to statistics. The text covers many of the basic topics in statistics and ties them nicely to real world cases and problems.

The book starts with a description of the basic constructs of statistics - data sets, distributions, and variability. IT follows with an introduction to probability and covers random variables. The text continues to cover statistical inference, confidence intervals, and hypothesis testing. Finally the book gets to regression and time series analysis and demonstrates several applications of the techniques covered.

The book comes with a CD that contains lecture presentations (very useful), all the data sets in the books (saves you typing), and an excel add-on called StatPad that provides many useful statistical tools.

Overall I think that this text is a good choice for MBA students and business professionals with little background in statistics. It is very user-friendly and is well grounded in business.

Mediocre........2003-06-01

This is not the best book on the subject. There are many other superior books to this one. I still keep it around as a descent reference on statistics, and occasionally get something out of it.

The review of Practical Business Statistics.......2000-08-29

It's a very good book because of the way it divulges you into the real world. If you are interested in learning business and business statistics, what better place to learn it than the real world.

Instead of a "mean" they should call it a "nice".......1999-06-12

I had the privelege of taking an MBA level course from Andy Siegel. The style of the text reflects the simply, user-friendly way he communicates in class. Not having taken a stats class before, I was happy to find a professor who could take a dry, complex subject and make it interesting and relatively painless. More professors should use this text!

Book Description

Anyone concerned about the health effects of ingredients in the items they buy every day -- from soup to flea powder, mascara, or car wax -- will find The Safe Shopper's Bible indispensable. Finally, here's a complete guide to settle such questions as: Can your hair coloring cause breast cancer? Is this brand of apple juice safe for babies? Will the additives in this salad dressing harm you? Which shampoo won't sting your eyes? The Safe Shopper's Bible rates thousands of household products, personal care products, foods, and beverages. Its extensive charts list products by brand name and rate them each for short-term and long-term health hazards. Readers can find out at a glance which products are more or less likely to provoke allergies or irritation, cause birth defects or cancer, trigger neurological problems, or pose other health hazards. In addition, the charts provide recommendations for the safest foods, toiletries, and everyday household purchases.

Customer Reviews:

Most helpful.......2007-09-08

Most helpful and informative and a guide to consummer goods that are chemical free and safe to use for health and well being.

out of date for products but good general info.......2007-08-06

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The safe shopper's bible.......2007-06-27

I really liked this book...just wish that more of the more recent products were listed. do you have an updated version?

I did find this book very helpful. Started me on a huge research project with all this environmental home remedies. Thanks!

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Average customer rating:

More of an introduction than a handbook
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Volume in Lea's Communication Series)
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More of an introduction than a handbook.......2006-01-10

OK as a starter, for someone who knows zero about media, but falls short of the mark for anyone who is a practitioner in a media-related industry. The first 100 pages are spent on "context" which might be helpful for readers who know nothing about marketing either (Ms. Katz feels it necessary to tell us what the 4Ps are...), but this leaves very little for anyone who actually needs to DO media buying, planning or research.

The Media Handbook a Handy Reference to Media Planning.......2003-06-19

Helen Katz' The Media Handbook is an easy to follow guide which will help a wide range of marketing/advertising students and practicioners gain a basic understanding of the media planning process. I feel comfortable making this observation as a former media planning executive at DDB Chicago advertising agency and now as instructor teaching two media planning courses at Loyola University Chicago.

This book begins with chapters on "What is Media" and "Media in the Marketing Context" then moves through the steps of the media planning process before it concludes with chapters on media buying and media plan evaluation/accountability. It provides a good overview of media planning yet spares the reader exhaustive explanations of media terminology and media math calculations found in may college media textbooks.

Author Katz has authored this 3rd Edition to stay current with the rapidly changing media environment. To a reasonable extent, she has succeeded although today's digital media technology changes are occuring at such a breakneck pace that any media textbook is somewhat out of date a week after it has been written.

A broad cross section of the marketing/advertising community will find The Media Handbook to be a useful reference source in understanding the role of media planning in the marketing communications process.

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Lea's Communication)

Average customer rating:

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The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this third edition incorporates three new topicsconsolidation, consumer control, and communication accountabilityreflecting the critical changes in how media today are planned, bought, and sold. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including those emerging, such as branded entertainment and viral marketing. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. The Media Handbook includes: *numerous examples to provide a better sense of how media planning and buying work in the real world; *examples of research studies to give readers additional references for more in-depth information; *media terms defined when they are introduced, making readers more comfortable in subsequent discussions; and *a selection of key resources offered as an appendix for individuals or companies wishing to find out more about a particular service or system. This popular text is perfect for advanced students in advertising, media planning/buying, communication, public relations, and marketing, and it also will serve as an informative reference volume for practitioners.

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Average customer rating:

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Southern California Guide to Home Buyer Programs.......2000-09-23

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Citation Details
Title: The Federal Trade Commission's: consumer guide to buying a franchise: a U.S. Government Publication created by The Federal Trade Commission.(2005 INTERNATIONAL FRANCHISE EXPO)
Publication: Franchising World (Magazine/Journal)
Date: April 1, 2005
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Volume: 37 Issue: 4 Page: 17(9)

Distributed by Thomson Gale

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