Book Description
Covers the concepts needed when both sides are bidding for the contract. It introduces preemptive opening bids, overcalls and takeoutdoubles.
Customer Reviews:
Keeping Current with Duplicate Bridge Bidding.......2007-05-12
I learned a lot from this book; there is much information to be studied and digested. It is especially helpful for those who have been away from playing duplicate for a while. The title of the book, Competitive Bidding, says it all.
Book Description
The second volume concentrates on competitive bidding and bids to show fits for partner.
Customer Reviews:
Important material.......2006-12-11
You must be able to contest the auction, and deal with the opponents interference. Good coverage and good examples.
A classic work on aggressive bidding.......2006-08-05
Marty Bergen got in trouble with the American Contract Bridge League in 1984 for his then-outlandish bidding style and began publishing his methods shortly thereafter. Since Better Bidding With Bergen appeared in two volumes in 1985-1986, many of these methods have become commonplace. Even if you do not play Bergen's aggressive conventions and treatments yourself, you must know them, simply because many of your most successful opponents will be using them against you. Of the two, this second volume of the set, which perhaps should have been titled How to Distort Your Opponents' Auctions, contains more useful information.
Customer Reviews:
Still a classic!.......2005-08-16
By one of the great minds in the hitory of bridge: There's food for thought for any bridge player - novice to expert. If I could only own two bridge books they would be this and Watson's "Play of the Hand." Sorry, Marty! (Lucky I'm not so constrained.)
Excellent rules for competing in the bridge auction.......2003-05-02
When to overcall and when to make a takeout double. Excellent rules for responding to takeout doubles and for making overcalls above the one-level.
Customer Reviews:
Ahead of the Leading Edge.......2004-05-30
Miles's ideas will not be for everyone. Read the book any way. Some of your opponents will adopt these avant garde methods (or similar but less extreme notions from Bergen and others). Those folks will bushwhack you if you do not understand what they are doing.
More importantly, seeing a radically different view on competitive bidding can drive a dialogue with your steady partner. Since competitive bidding and defensive play often stand among the weakest links in a partnership, that dialogue cannot hurt. Maybe, you'll simply firm up your current agreements without adopting anything Miles describes, but the dialogue will have served a valuable purpose.
Competitive Bidding in the 21st Century.......2000-10-31
Fantastic Book!! Marshall Miles is at his best when he tackles the most difficult area of Contract Bridge - Competitive Bidding. His book is the latest in a line of excellent resource materials for the advancing player and covers all aspects of competitive bidding. Miles introduces a complete competitive bidding system, which taken as a whole, will answer many of the questions a partnership might encounter during a session. It is well laid out and covers each aspect of competitive bidding in a detailed manner. He starts with some interesting comments on overcalling with 4 card suits, details how both the overcalling and opening sides could deal with various situations including when "Not" to negative double and ends with a chapter on various "Gadgets" available to the serious competitive bidding partnership.
Product Description
This manual will provide an in-depth overview of the various activities which become part of the construction bidding process. Readers will gain practical insights and strategies for handling each stage of the bidding process, including bidder qualification, bid preparation, bid evaluation and bid selection. This manual is a must for all involved in the construction industry.
Customer Reviews:
Amazing new method!.......2001-08-12
I have read a lot of bridge books old and new and this is byfar the best bidding system out there. Gene Kirnum is simply a genius when it comes to this game. Thank you!
Average customer rating:
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Project Marketing: Beyond Competitive Bidding
Bernard Cova ,
Pervez Ghauri , and
Robert Salle
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback
 General
| Business & Investing
| Subjects
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Management
| Management & Leadership
| Business & Investing
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Advertising
| Marketing & Sales
| Business & Investing
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General
| Marketing
| Marketing & Sales
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Research
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Management
| Sales & Selling
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Entrepreneurship
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All Titles
| Qualifying Textbooks - Fall 2007
| Stores
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ASIN: 0471486647 |
Book Description
Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.
FEATURES
* The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling.
* The book provides models and methods that are necessary to develop a constructive approach to project marketing.
* It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa.
Project Marketing: Beyond Competitive Bidding can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.
Average customer rating:
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Competitive Bidding (How to Play Bridge Series)
Brian Senior
Manufacturer: Ntc Pub Group
ProductGroup: Book
Binding: Paperback
Bridge
| Card Games
| Puzzles & Games
| Entertainment
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General
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ASIN: 0844222267 |
Book Description
- Written for the budding web developer searching for a powerful, low-cost solution for building flexible, dynamic web sites.
- Essentially three books in one: provides thorough introductions to the PHP language and the MySQL database, and shows you how these two technologies can be effectively integrated to build powerful websites.
- Provides over 500 code examples, including real-world tasks such as creating an auto-login feature, sending HTML-formatted e-mail, testing password guessability, and uploading files via a web interface.
- Updated for MySQL 5, includes new chapters introducing triggers, stored procedures, and views.
From the Back Cover
Interested in becoming a master of the PHP language and MySQL database but don't know where to begin? This best-selling book ranks among the most thorough and practical guides in print, covering all of the key concepts and features, and showing you how to effectively integrate PHP and MySQL to build powerful web sites.
The book begins with a vast overview of PHP's capabilities, starting with a survey of the installation and configuration process on both the Windows and Linux platforms. Next, several chapters are devoted to basic PHP concepts, including variables, datatypes, arrays, functions, string manipulation, and processing user input. Other key PHP topics are also covered, including PEAR, session handling, LDAP integration, the Smarty templating engine, Web services, and PDO.
Next up is a presentation of MySQL's key features. You're first guided through MySQL's installation and configuration process, and are presented with an introduction to its storage engines, datatypes, administration utilities, security features, and data import/export facilities. New MySQL 5--specific chapters have been added in this edition, covering triggers, stored procedures, and views. Along the way, you'll gain insight into PHP's assortment of MySQL functions (using both the mysql and mysqli extensions), and learn how to create and execute queries, perform searches, and carry out key database tasks from within your Web application.
What You Will Learn from This Book
- Install and configure Apache, PHP, and MySQL on both Windows and Linux.
- Accept and process information submitted via HTML forms.
- Authenticate users and track user preferences and data using PHP's session-handling capabilities.
- Process web-based file uploads using the HTTP_Upload PEAR package.
- Create your own RSS aggregator using Magpie, and process XML files in amazingly efficient fashion using SimpleXML.
- Use both command-line and graphical MySQL clients to effectively manage your data.
- Secure the MySQL server, creating roles and restricting access even at very granular levels.
- Effectively integrate PHP and MySQL to create dynamic, data-driven web applications.
Download Description
Beginning PHP 5 and MYSQL: From Novice to Professional offers a comprehensive introduction to two of the most popular Web application building technologies on the planet: the scripting language PHP and the MySQL database server. This book will not only expose you to the core aspects of both technologies, but will provide valuable insight into how they are used in unison to create dynamic data-driven Web applications.
Beginning PHP 5 and MYSQL explains the new features of the latest releases of the world's most popular Open Source Web development technologies: MySQL 4 database server and PHP 5 scripting language. This book explores the benefits, extensive new features, and advantages of the object-oriented PHP 5, and how it can be used in conjunction with MySQL 4 to create powerful dynamic Web sites.
This is the perfect book for the Web designer, programmer, hobbyist, or novice that wants to learn how to create applications with PHP 5 and MySQL 4, and is a great entrance point for Apress's extensive spectrum of PHP books planned for 2004.
Customer Reviews:
Definitely not for begginers.......2007-10-02
I never got around to finishing this book because halfway through it I noticed I had not even written a single line of code.The author does not propose any excercises for you to try out what your learned through the book.All he does is list all the functions available in PHP but no examples on how to use them.
I can see this book being useful as a reference after you have programmed PHP for a while, but for beginners that want to get started in PHP for the very firt time I would not recommend it.
Far too many typos, syntax errors, and gaps in explinations.......2007-09-15
I bought this book on recommendation. I have a background in programming, and I just needed a book to cement together all the concepts I had picked up in developing PHP apps. Less then 2 chapters in the errors became so frequent in the code that the author no longer holds my confidence. Its hard to be confident of his explanation if it lacks the care to make sure its correct.
The writing and explanations, though following a clear format, are at times wildly inconstant in explaining the parts of various functions. Do not recommend.
Full of value.......2007-08-07
I haven't programmed in almost 10 years, but wanted to jump into PHP and MySQL generated web content. I was able to pick and chose throughout this book to bring myself up to speed and have a functional website in a matter of 2 weeks. I was easily able to adapt examples in the book to fit my needs.
This book was really worth the money. I will be referencing to it for a long time to come.
Great reference for all.......2007-07-06
I am a semi-experienced programmer, majoring in CS and currently in my third year. I needed to buy a book to learn PHP for a job and originally went for O'Reilley's _Learning PHP and MySQL_. I quickly realized that was a bad choice, however, because it was way too simple and short and didn't really cover SQL at all. Even as a reference book it just did not suffice compared to Gilmore's _PHP5 and MySQL_ which I borrowed from a friend. PHP and MySQL is covered in great depth, and a thorough index makes this nearly-exhaustive text a great reference book.
**This is likely not a book for someone who has never programmed before** as it uses typical programming language terminology without previous definition. Still, abundant examples and side notes allows anyone with reasonable programming experience to breeze through the book. Reading this cover-to-cover would definitely not be the correct approach, but skimming over the chapters and getting acquainted with the PHP language is something this book makes easy to do when you can simply slow down and go over the examples when you feel you need to, or quickly reach the next section thanks to good organization and text formatting.
If you are looking for a reference book for PHP and MySQL just short of a bible, this is definitely for you. But if you are a complete novice to programming, you would probably be better off coming back to this later or buying it on the side for once you have more experience.
Great starter guide.......2007-06-22
this guide speaks in laymens terms and teached using simple examples. I would recomend this book for grandmothers and professional web admins collections
Amazon.com
Suitable for learning basic programming for Web browsers, Beginning JavaScript is a patient, introductory tutorial on writing scripts successfully. It teaches you how to create client-side scripts (including full coverage of fundamentals like variables and flow control, plus plenty of screen shots.)
JavaScript is a good way to learn programming. It's powerful, of course, but the book takes small steps, using scripts that work with string and time data first, and then moving to manipulating browser objects like forms and windows. A running case study for a trivia game helps anchor the steps with a practical (and fun) example. There are plenty of tips on debugging your scripts (including how to use the Microsoft Script Debugger tool), and each section includes sample questions. (The book also offers extensive answers in over 80 pages at the end of the book.)
There's plenty of material on the differences between Internet Explorer and Netscape, especially when it comes to Dynamic HTML (DHTML). Coverage of the Document Object Model (DOM) for browsers helps bring the text up to date on some of the latest standards in Web browsers (including the new Netscape 6).
While the focus of Beginning JavaScript clearly is on the client, later sections turn to server-side ASP development (in which the sample trivia game is enhanced with ASPs written in JavaScript using ADO and Microsoft Access.) Reference sections on JavaScript and the browser object model for Internet Explorer and Netscape (through version 4.x) round out the material.
In all, with its approachable style and clearly rendered code examples, Beginning JavaScript makes for a worthwhile first book of programming for today's browsers. Even if you haven't programmed before, this text can give you the tools you need to bring your static Web pages to life. --Richard Dragan
Topics covered:
- Introduction to JavaScript
- Cross-browser compatibility issues
- JavaScript data types and variables
- Displaying errors
- Calculations
- Operators
- String handling
- Flow control statements
- Loops
- Introduction to using objects
- The browser object model
- HTML forms (including types of input controls)
- Frames and windows
- Tutorial for regular expressions
- Advanced string methods
- Date, time, and timer objects
- Common errors
- The Microsoft Script Debugger
- Cookies
- Dynamic HTML (DHTML) on Internet Explorer 4.0 and Netscape Navigator 4.x
- The Document Object Model (DOM)
- ActiveX controls and plug-ins used with JavaScript
- Server-scripting
- Introduction to ASP and databases (including SQL basics and database design with Microsoft Access)
- Sample case study for a trivia game
- Sample exercises and answers
- References to JavaScript
- Internet Explorer 4 and 5 and Netscape Navigator 4 objects
- ASP object model reference
Book Description
What is this book about?
JavaScript is the preferred programming language for Web page applications, letting you enhance your sites with interactive, dynamic, and personalized pages. This fully updated guide shows you how to take advantage of JavaScript’s client-side scripting techniques for the newest versions of Netscape and Internet Explorer, even if you’ve never programmed before.
You begin with basic syntax and learn about data types and how to structure code for decision-making. Then you learn to use dates, strings, and other basic objects of JavaScript. Next, you see how to use JavaScript to manipulate objects provided by the browser, such as forms and windows. From there, you move into advanced topics like using cookies and dynamic HTML.
After you have a solid foundation, you explore dynamic generation of Web content using server-side scripting and back-end databases. And you practice what you learn by building a sample application as you go.
What does this book cover?
Here are some of the things you'll find in this book:
- What types of data are used in JavaScript
- How to identify and correct flaws in your code
- Techniques for programming the browser
- How to use Microsoft Script Debugger and Netscape Script Debugger
- Ways to manage cross-browser issues
- How JavaScript interacts with XML and HTML
Who is this book for?
This book is for anyone who wants to learn JavaScript programming. You should have some understanding of HTML and how to create static Web pages, but no prior programming experience is necessary.
Download Description
What is this book about? JavaScript is the preferred programming language for Web page applications, letting you enhance your sites with interactive, dynamic, and personalized pages. This fully updated guide shows you how to take advantage of JavaScript's client-side scripting techniques for the newest versions of Netscape and Internet Explorer, even if you've never programmed before. You begin with basic syntax and learn about data types and how to structure code for decision-making. Then you learn to use dates, strings, and other basic objects of JavaScript. Next, you see how to use JavaScript to manipulate objects provided by the browser, such as forms and windows. From there, you move into advanced topics like using cookies and dynamic HTML. After you have a solid foundation, you explore dynamic generation of Web content using server-side scripting and back-end databases. And you practice what you learn by building a sample application as you go. What does this book cover? Here are some of the things you'll find in this book: What types of data are used in JavaScript How to identify and correct flaws in your code Techniques for programming the browser How to use Microsoft Script Debugger and Netscape Script Debugger Ways to manage cross-browser issues How JavaScript interacts with XML and HTML
Customer Reviews:
Pretty good book on Beginning Javascript.......2007-08-10
I was required to purchase this book for a class that I was taking. It works well for the class, and I feel that the content has been thorough. The explanations have been very good.
For the JavaScript beginner this is for you.......2007-06-29
I bought this book for a class I was taking and it help me to better grasp the the subject of JavaScript with it's practical examples and quizzes. I am a better programmer now. I can't wait for their Advanced JavaScript book if there is one.
3rd Edition VERY DISSAPOINTING.......2007-06-10
I have used the first and second editions of this book as training courseware for several years. Allthough, I was never 100% happy with the book (some important topics had been left out, the content is not cleanly organized and the examples could have been better) it served its purpose.
When I heard that the 3rd edition would be coming out, I looked forward to new and updated information, more complete descriptions and the inclusion of previously omitted information. When the 3rd edition came out, I purchased it and found it to be VERY DISSAPOINTING...to the point that it is actually worse than it was before. I will no longer use this text as a training resource as it is more conveluted than in the past and still does not include basic information that should be there.
Examples:
The 2nd edition was 1010 pages, the 3rd edition is 767 - clearly much information has been removed and unfortunately it was Appendicies B, C, & D, which were The JavaScript Core Reference, The JavaScript Client Reference, and the Latin Character Set. Now, the book just has Appendix A, which is the book's exercise solutions. The book's exercise, by the way, is a continuing example that is not very "real-world" oriented and something that most people would skip over anyway. Devoting an appendix to this, but removing the hard-core reference appendicies makes no sense whatsoever!
In none of the previous editions was there any mention of referring to external script files (.js) files, as is done as common practice out in the real world. I was hoping the new edition would include this, but not a word about it is mentioned.
The confusing "flow" of the chapters has not been corected, so you still have to get to chapter 10 before addressing errors and debugging techniques (which should be addressed as chapter 2, in my opinion as a professional trainer) and finding out that you really should be working with certain IE and FireFox settings changed if you want to be able to see your JavaScript errors show up in your browser! Seriously?! The reader is expected to go through 9 chapters without being told how to see an error message about their mistakes!! Like we don't make mistakes until chapter 11?!!
Chapter 13 is still called "Dynamic HTML in Modern Browsers" instead of what the rest of the world calls it; "The W3C Document Object Model".
There was, and still is, a chapter on XML in the book, but rather than simply merging this information into the chapter about the DOM (since the only JavaScript that is discussed in the XML chapter has to do with parsing XML via the DOM), we get a small chapter that is more about XML than JavaScript. And, there is no mention at all about using JavaScript within XML, rather than XML within JavaScript (ie. enclosing JavaScript inside of CDATA sections for proper XML parsing).
We still have the same old chapter 4 that is an overview of JavaScript and OO. Half of what you need to know about the JavaScript Native Objects (String, Number, Math, Date, etc.) is in this chapter and the other half is in chapters 8 and 9, instead of putting it all together in one place.
The bottom line for me is that this book skips important information that new JavaScript developers should know. It has no hope of becomming organized properly and crucial appendicies have been removed. This makes this book no longer useful as a reference (which serious programmers want and need).
By the way, WROX (now owned by Wiley Press) has done basically the same thing with the new 4th edition of Beginning XML. That book is still wildly incomplete and disorganized.
The best.......2007-05-26
Still the best book on JavaScript. With each edition it becomes better, if that's possible.
Its a great book for beginners and helps you grow in the field as it moves on .......2007-03-08
Its a great book one I think should always be there even when you have moved on to advanced levels of Java scripting. The language is simple great examples help you put your knowledge at work.
Book Description
Immensely popular Perl combines the best features of C, key UNIX utilities, and powerful regular expressions. Perl is commonly used for web programming, as well as e-mail and Usenet news filtering. Fast becoming the system administrator’s scripting language of choice, Perl is also useful for file and directory manipulation, database access, and a broad range of daily system operator chores.
This second edition dispels the image of Perl as a sometimes confusing, obscure language, and instead, promotes Perl as a legible, sensible programming language. Concise and focused, this book reaches out to users of all experience levels, and covers basic to advanced aspects of Perl, Apache modPerl, and Perlscript (for use with Wintel systems). This book also stresses the cross-platform nature of Perl.
Customer Reviews:
Fantastic tool for beginners.......2007-07-12
Beginning Perl is a great introduction and resource. It does assume the reader has some basic prior programming experience, but either way it is very logical and easy to follow. The book is well-organized so that you can easily find what you need. There are tips and shortcuts strategically placed throughout the book to help you along the way.
I bought this book very recently, having no prior experience with Perl. I had seen a couple of scripts that other people had written, but since I have minimal programming experience I could only somewhat figure out what they were intended for.
I read the first chapter of Beginning Perl (11 pages), and read bits and pieces of the second chapter (37 pages). Then I began writing my first Perl scripts, using the book primarily for reference. It makes a great reference tool because the index is very thorough and the examples are easy to understand without necessarily reading the entire book in order. About 3 hours ago I couldn't have told you what a subroutine was or how to create a hash, but now I have completed my first interactive program using subroutines, hashes, various types of loops, error-checking, etc. That would have taken me weeks to learn if I had not discovered this book.
I highly recommend this book to anyone interested in learning Perl.
Beginning Perl really is an excellent resource for anyone looking to learn the language.......2007-06-15
Beginning Perl really is an excellent resource for anyone looking to learn the language - novice to expert. Even if you have absolutely no programming experience, the book starts out from the beginning by covering not only things you will need to know to learn Perl, but also good general programming practices. If you are an expert programmer, the book is written in a way that makes it easy to scan through and pick up on some things that you may not know or refresh your memory on some things that may not be completely clear. The index in the back is also great for use as a reference. Nothing can compare to the usefulness of a good Internet search engine (see Google) for use as a reference, but the book does quite a good job. It is nice to have something tangible in front of you to walk you through some tutorials and build up your knowledge of the language in a methodical way.
Personally, the book has helped me to become comfortable using Perl to do "everyday tasks" (everyday in the context of an obsessive computer user), perform my necessary job functions (manipulating massive text files), and become a better programmer. I used to know next to nothing about Perl, although I did have a solid background in other languages. With this book, and some help from the Internet, I was able to become a sufficient Perl programmer within a week.
Perl is a great language that every person in the computing field should know. There's literally hundreds of great tutorials and books on the subject that will suffice, but I would stress the value of having a well-written book sitting in front of you while you learn. I would certainly recommend this book to anyone looking to learn Perl.
Great for Teaching Perl.......2007-02-14
I use this book to teach Perl in a university course. I feel it does a very good job at exposing just enough of Perl to make it useful without confusing beginning students. I chose this over O'Reilly's Learning Perl (also a good book) because this book goes into References, Modules and a bit of OO Perl, and also has what I feel is slightly better treatment of shortcuts like $_ as well as lexically-scoped variables with 'my'. O'Reilly has broken these topics across two books (Learning Perl and Intermediate Perl), both fine books but I only want the students to have to buy one book. I feel that Perl is not very useful without references, so that was the major reason for switching to this book for a beginning Perl course. I highly recommend it.
Very good book for beginners.......2006-03-24
I had no idea what Perl was when I bought this book. After a week of reading, I was able to write basic scripts and perform a variety of tasks. I am not a developer, and do not plan to become one. But I am always curious about how to do difference things. This book will not make you a super Perl programmer, but it will teach you all the basics and then some.
Good Tekkie Stuff.......2005-10-23
I've yet to really dig into this book, but it looks very promising. So far I am not disappointed with my purchase.
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