Customer Reviews:
The first in an excellent series..........2007-05-08
If you are a fan of Steve Jackson's 'In Nomine' game (as I am) then this book and the rest of the series are a god-send!
Rather than hunting through the core rulebook, the angelic/infernal guides, and the revelations books to patch together a complete picture of the War Faction superiors, it has all been collected into this one source.
In this book you will find the complete enteries for the four Angelic superiors who make up Heaven's War Faction - David, Archangel of Stone, Dominic - Archangel of Judgement, Laurence, Archangel of the Sword, and Michael, Archangel of War.
Under each archangel, you have details relating to Dissonance, Choir Attunements, Servitor Attunements, Distinctions, Relations, Basic Rites, Expanded Rites, and Invocation (basically all of the game mechanics that relate to that Superior.
Then the entry goes into more of a narative of the Superior. While this more detailed sections share some similarities they are most unique. They describe the Superior's divine history, personality and outlook, Views on God and Man, the Superior's priorities, role in the War, its goals and politics. Each entry is then finished with a sample Tether (David and Michael) or example Servitors (Dominic and Laurence).
The book ends with nearly a dozen pages of adventure seeds covering all four superiors.
If you play In Nomine or are thinking about it, then you need this book. You could probably do without the Angelic/Infernal guides if you bought all four books in this series.
I'll repeat the warning that appears on all of the In Nomine books - this game features interpretations of religious themes that may upset some people.
Book Description
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.
Book Description
In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.
Customer Reviews:
Horribly designed, can't stop puking.......2007-03-01
I've never seen a book so poorly designed since my junior high health book. I thought this book looked good based on other reviews on amazon but once I opened it up all I see is horrible design. The book is based on an atrocious grid, with horriblly uninteresting typography, and a "let's try to hit every base, even if it's only for a couple of lines" attitude to the content.
The content is written like a junior high essay. I don't mean in the way the author articulates herself, what I mean is how she touches on subjects so briefly as if she was required to by somebody else. The intro for example contains a brief (brief brief) history of just about every part of design, but in a bulleted format like she was giving a lecture. There's just no heart in the content.
Overall, the whole thing looks like a powerpoint presentation and I'm so disgusted by what I see that I can't even get past the first two chapters. I'm selling this book and getting my money back for something more worth while.
Beginner's Guide to Branding..........2006-11-06
Good book for newbie advertising professionals. Unlike other theory books, this follows a step by step guide for creating a brand.
Make sure you understand what a brand is first, though... read "The Brand Gap" first.
Future oriented.......2006-03-20
I've read all the current and classic books on branding and brand identity. No one author, other than Landa, really sees the future of branding so clearly-Landa tells it like the big guns at Ogilvy and Landor! Love the term "experiences" which includes the audience as a major player in the brand.
The Best Book on Branding.......2006-01-05
I have been creating and teaching about brand experiences for almost twenty years and Robin Landa's book is the best I have ever read.
Average customer rating:
- Brand Driven
- Great Book
- Very Good!
- A Unique, Substantive Approach - Not Smoke and Mirrors
- Finally a "how-to" application for branding
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Brand Driven: The Route to Integrated Branding Through Great Leadership
Susan V Davis , and
F Joseph Lepla
Manufacturer: Kogan Page
ProductGroup: Book
Binding: Hardcover
 General
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| Marketing & Sales
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| Qualifying Textbooks - Fall 2007
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ASIN: 0749437979 |
Book Description
A sequel to the authors' highly acclaimed book" Integrated Branding," "Brand Driven" gives leaders at all levels the tools for integrating their entire organization with their brand. It shows how leaders, from the mailroom to the boardroom, can play an important role in the organization's ability to build and communicate a strong brand.
Customer Reviews:
Brand Driven.......2004-06-05
As director of a nonprofit association that is beginning a strategic planning process, I found Brand Driven a great resource. Its step by step description of the internal process necessary to ensure that organizations integrate the branding process at all organizational levels and the necessary role of leadership in overseeing the process was especially valuable. The chapter specific to nonprofits was an unexpected bonus. I highly recommend this book to organizations seeking to focus their mission and services through the branding process.
Great Book.......2004-06-05
I have always been a skeptic on spending a lot of money on branding in my industry (wholesale distribution). After reading Brand Driven not only was I convinced that I was wrong but we now have our biggest budget to date specifically for branding. This book opened my eyes on how important branding is and how it differentiates our company from the others. I read a lot of business books and this one has allowed me to put its priciples in action immediately and we are already seeing positive results.
Very Good!.......2004-06-03
Leadership and branding are both extremely important to our fast growing organization. Brand Driven has helped provide me with a framework for focusing our efforts around our promise to customers and how every employee can keep that promise, ultimately differentiating us in a competitive marketplace.
A Unique, Substantive Approach - Not Smoke and Mirrors.......2004-06-02
I totally disagree with a recent review about Brand Driven that says, "it has all been said before."
As a marketing professional of 20 years, I've read a lot of books on marketing. In this one I found a new, substantive approach to a subject other books approach with only smoke and mirrors. Rather than just expounding upon interesting philosophies, this book gave me actionable processes any company can use.
Many people talk about aligning a brand promise with employee actions, company culture, and leadership activities. But these guys have clearly figured out how to actually make that happen. And provide something of unique value - a starting place to help companies achieve those goals.
I particularly liked the authors' emphasis on tools that can be used to keep a company focused on a long-term strategy - and employees focused on achieving that strategy.
Also, I've never run across their concepts of strategic role or brand principle anywhere else - concepts they back up with specific case studies from the authors' own experience.
I recommend this book to anyone who wants to go beyond the idea of "living the brand," and to learn how to actually put it into practice.
Finally a "how-to" application for branding.......2004-05-29
Reading Brand Driven filled in a big question mark I've always had about improving quality organization-wide. The question of how branding relates to programs such as Six Sigma and ISO.
While improving quality using these processes helps the customer experience, how can it be done in a way that differentiates us from competitors? If a competitor puts the same investment into quality that we do, won't we just be creating a very expensive (albeit high quality) commodity?
Brand Driven shows how a company can have a unique approach to its products or services that customers will recognize and value. Moreover, it provides a roadmap for how to accomplish this and align company practices to it based on the authors' own experiences.
Brand Driven is vsery usefull as a management resource.
Book Description
From Wonderbra to McDonalds, from Harley-Davidson to Viagra, today's world-leading companies and brands are using public relations to add power and persuasion to all of their marketing messages. Information, rather than salesmanship, builds credibility with sophisticated and skeptical consumers, and public relations, long viewed as the most trustworthy source of information about products and services and the companies that provide them, can effectively reach targets where other marketing communication tools fall short.
In Value-Added Public Relations, Thomas L. Harris, the industry-leading expert in marketing public relations (MPR), examines how and why public relations plays a critical role in integrated marketing and explains the many ways PR can add value to an integrated marketing communications (IMC) program. Harris analyzes the relationship between product- and corporate-brand building and, through dozens of case histories and examples, shows how some of the nation's most successful marketers have used PR techniques to enhance all of their marketing messages. Among the book's features is a comprehensive guide to writing an IMC plan including writing a situation analysis, setting objectives, developing a strategy, devising tactics, and then measuring results. Detailed descriptions of more than 50 effective PR tactics involving all media, including new technologies, are also included.
Customer Reviews:
NO NEW THINKING HERE.......2003-03-28
I just can't figure out who this book is written for. It was highly disappointing - instead of finding fresh thoughtful new insights and innovative suggestions for how to build on what's already tried and true and been done to death in Marketing PR from an industry "thought leader", or so Mr. Harris positions himself, I found tired old industry award case study submission retreads GALORE (fyi - these case studies are submitted by PR agencies and spun like no one else can spin 'em to advantage so they can win the award to get new clients). What that means to the reader is the facts presented in these "case studies" are highly slanted, and for starters, give no "fair and balanced" counsel in terms of explaining reality (the very same one we have to market in every day), such as, OVER HYPING with PR isn't any better than blowing your wad on ineffective national TV commercials that don't cut the marketing mustard anymore. Essentially, the case studies are PR themselves.
<...Regardless of the date this book was published (1998), doing what worked yesterday was dated as soon as the campaign was implemented, which was long before Mr. Harris repackaged these case studies for a book publisher (no wonder self-publishers are flourishing).
MY KEY LEARNING TO YOU: If your strategy is to focus on how "they did it yesterday" and what worked yesterday, this book is for you. However, if you're a little more forward-thinking, concerned about constantly improving to stay ahead of the competition, and prefer seeking inspiration for creative new strategies, ways of thinking, and of identifying connections between seemingly unrelated concepts to get your marketing in high gear, do some real work: start digging for inspiration, it's everywhere, unlike what's in this book.
Kotler journal writings are more interesting.......2002-12-05
The book was just okay. Kotler's business industry and journal writings are much more insightful and interesting. Too basic for marketing practicioners.
not very useful.......2002-08-29
I read this book and I was dissapointed. It's out of date and not really relevant. My girlfriend hyped this book Gurilla PR Wired by this Livene guy which I read and was really impressed by. For anyone who is thinking about reading Value Added Public Relations read this other book instead
Valuable, But Not Up-To-Date.......2002-08-21
Value-Added Public Relations argues that public relations are key to any successful marketing campaign. The book predominantly rests its premise on the belief that public relations adds credibility, and, thus, "value" to the marketing campaign. While I know plenty of marketing executives are unhappy about admitting it, I'm not sure I would call it a secret weapon.
The book is loaded with several case history examples. While it's well-written, overall, it fails to convey its message while taking into account the Internet. For that, I suggest Michael Levine's Guerrilla PR: Wired, which accepts the Internet's uses in a public relations and marketing campaign.
Overall, Value-Added Public Relations is a strong, if outdated, piece of work. While its suggestions are still useful, and it is a thorough piece of work, it would be worth considering to wait and see if an updated edition is released.
Not a true PR book.......2002-03-10
This book is one of an increasingly common genre: the marketing book in PR clothing. Essentially, the author claims that to "add value" to public relations, the latter should be turned into marcomm. I found the author's condescending tone to be extremely grating, and his suggestions superficial.
It's a matter of outlook, I suppose, but if you are interested in a relational approach to PR, this book is a huge disappointment. If you are interested in the field of marketing communication, you probably won't hate this book nearly as much as I did.
Book Description
Campaign Planner for Integrated Brand Communications is designed to help consumers prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. Consumers have the option of working alone or in teams to complete the workbook activities. Consumers working in teams will be exposed to and learn about specific agency roles as they create their campaign.
Book Description
* Branding has become a central topic in business development and management training
Customer Reviews:
Copyrighted?.......2005-01-07
There is so much of this book taken from the work of others, the writers should be embarrased.
Effective branding as it should be.......2003-08-22
Confused about what branding actually is? Not convinced of how important it is in the success of your organization? Integrated Branding provides a comprehensive view on what branding can do when properly implemented. The unique view on how branding is more than consistent marketing collateral and a fancy logo, Integrated Branding takes the branding process (and results) to a whole different level. This book discusses the process of driving your brand from every facet of the company, and more importantly, why it works.
If you are looking for the best place to start in building your company's brand equity, this is the book for you.
Learn to develop deep customer relationships with this book.......2003-01-31
What is branding? A common misconception is that branding in the business world is like branding on the cattle ranch. Company A hires company B to brand them. Company B rustles up some research and then proceeds to place a brand on Company A. Nothing could be less effective, or farther from the truth. Parker and LePla do a great service in clearly and simply explaining this in their excellent book, Integrated Branding.
Integrated Branding shows that every company has a brand waiting to be revealed. What a company doesn't need is a "brand" presented to them by an ad agency. What that company needs, and what this book will teach it, is learning how to recognize and develop their existing brand and then live that brand all the time.
Integrated Branding maps out a process that merges research of what an organization's customers/audiences want/need/expect, with the strengths and assets that a company has to offer. With that process the author's show you step-by-step how to develop (and use) all of the brand tools at the core of the integrated brand - principle, mission, values, personality, story, and association
Integrated Branding also explains how to introduce the brand from top to bottom into every level of the company, and to every employee --from CEO to receptionist-so that they learn to live that brand.
Following the Integrated Branding process will help your organization to reveal what brand assets it already has, and some that it may choose to aspire to. It helps provide each employee with tools to guide them throughout every decision and communication -- from announcing company news, to hiring, to product development. If a company truly lives its brand, customers will respond with increased loyalty, a willingness to pay a price premium and shortened purchase processes; and employees will pitch in for the long haul. How many books can provide you with a method to do all that?
Integrated Branding should be the bible for anyone who is embarking on a brand program with any type of organization, big or small, corporate or non-profit. Your company - and your customers - will thank you for reading this book.
--Rob Crowther
The best of the best.......2001-10-03
Lepla and Parker are the kings of branding how to. I've read all the latest literature from ries, etc. but this book guides my efforts.
I have gone so far as to contact them in Seatle, however the events of the past few weeks have kept me out of contact.
If you are developing a brand and need guidance, this is the book for you.
Takes brand out of the company handbook and into action........1999-11-09
Integrated Branding is loaded with great tips for businesses of all sizes to effectively develop and use brand tools. Parker and LePla speak with authority on what works, and what doesn't work, in creating messages that resonate with customers and employees. They take brand out of the company handbook and into the everyday actions of employees. This book gives lots of entertaining examples of how to make sure everyone in the company is using the same principles to guide the way they represent the company--through customer interactions, product development, corporate communications, and more.
Average customer rating:
- Be prepared to 21st Century reading Driving Brand Value
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Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships
Tom Duncan , and
Sandra Moriarty
Manufacturer: McGraw-Hill Companies
ProductGroup: Book
Binding: Hardcover
Strategy & Competition
| Management & Leadership
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General
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Advertising
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Management
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ASIN: 0786308222 |
Book Description
As products, pricing and distribution are fast becoming commodities, companies are discovering that strong brand relationships are an added value and a way to sustain growth. Integrated marketing (IM) is the cross-functional process for creating this brand value. It's a blueprint for managing relationship-sensitive factors such as critical brand contact points, two-way interactivity with customers and aftermarket support. IM shows companies how to strategically use new database management systems and communication technologies to cost effectively measure and control what until now was considered the ``intangible'' side of business. With the increase in mergers, acquisitions, global expansion and competition, growing and retaining brand relationships has never been tougher. Authors Tom Duncan and Sandra Moriarty's practical, hands-on business model for integrated marketing addresses these challenges. Through case studies of Saturn, Montblanc and Gillette, Driving Brand Value shows managers what processes need to be in place and how companies need to be organized to use IM. Driving Brand Value shows executives: How to recognize the 7 red flags of Marketing Dis-Integration; The 10 strategic drivers of Integrated Marketing; How to use Mission Marketing to achieve corporate goals; How to manage a brand's total communication package; 20 tough questions to ask when looking for an IM agency.
Customer Reviews:
Be prepared to 21st Century reading Driving Brand Value.......1998-11-16
Driving brand Value is the best business book that I have ever read. I recommend for everyone that want to be suceessful in the 21st century.
Books:
- In Pursuit: A Pilot's Guide to Online Air Combat
- It's Your Move Improvers
- Jim Along, Josie: A Collection of Folk Songs and Sing
- Jokers Wild (Wild Cards, Volume 3)
- Lace Style: Traditional to Innovative, 21 Inspired Designs to Knit
- Laws of the Wild (Mind's Eye Theatre)
- Lodges: the Faithful (Werewolf: the Forsaken)
- Master Checkmate Strategy
- Match Wits With Mensa: The Complete Quiz Book (Mensa Genius Quiz)
- Mercedes and the Chocolate Pilot
Books Index
Books Home
Recommended Books
- America Alone: The End of the World as We Know It
- The Pursuit of Love & Love in a Cold Climate: Two Novels
- Learning Construction Spanglish
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- The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
- The Final Detail
- The Choice: Global Domination or Global Leadership
- Salons and Spas: The Architecture of Beauty
- Best-Tasting Wild Plants of Colorado and the Rockies
Rogues to Riches (In Nomine: Superiors 4)
In Nomine Superiors 2: Pleasures of the Flesh
GURPS In Nomine
Liber Castellorum: The Book of Tethers (In Nomine)
Liber Reliquarum: The Book of Relics (In Nomine)
