A Companion to Chrétien de Troyes (Arthurian Studies) (Arthurian Studies)
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    A Companion to Chrétien de Troyes (Arthurian Studies) (Arthurian Studies)

    Manufacturer: D.S.Brewer
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Criticism & Theory | History & Criticism | Literature & Fiction | Subjects | Books
    Arthurian RomanceArthurian Romance | Movements & Periods | History & Criticism | Literature & Fiction | Subjects | Books
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    ASIN: 1843840502

    Product Description

    Chrétien de Troyes is arguably the creator of Arthurian romance, and it is on his work that later writers have based their interpretations. This book offers both crucial information on, and a comprehensive coverage of, all aspects of the work of Chrétien de Troyes - the literary and historical background, patronage, his influence on other writers, manuscripts and editions of his work and, at the heart of the volume, major essays on his themes, techniques and artistic achievements in each of his compositions; the contributions, all from leading experts in Chrétien and related studies, have been commissioned especially for this volume and are designed to remain accessible to students while also addressing specialists in Arthurian studies and Chrétien de Troyes. They reflect the most current critical and scholarly views on one of the greatest of medieval authors.
    Contributors: John W. Baldwin, June Hall McCash, Laurence Harf-Lancner, Norris J. Lacy, Douglas Kelly, Keith Busby, Peter F. Dembowski, Roberta L. Krueger, Donald Maddox, Sara Sturm-Maddox, Joan Tasker Grimbert, Matilda Tomaryn Bruckner, Tony Hunt, Rupert T. Pickens, Annie Combes, Michelle Szkilnik, Emmanuele Baumgartner
    A Companion to Arthurian and Celtic Myths and Legends
    Average customer rating: Not rated
      A Companion to Arthurian and Celtic Myths and Legends
      Mike Kennedy-Dixon
      Manufacturer: Sutton Publishing
      ProductGroup: Book
      Binding: Hardcover

      ReferenceReference | Historical Study | History | Subjects | Books
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      Arthurian LegendsArthurian Legends | Mythology | World Literature | Literature & Fiction | Subjects | Books
      Fairy TalesFairy Tales | Genre Fiction | Literature & Fiction | Subjects | Books
      ASIN: 0750933100

      Book Description

      This book is a unique reference tool, which is based on wide research and contains some of the most colorful myths and legends in history.
      The Arthurian Companion: The Legendary World of Camelot and the Round Table (Pendragon Fiction)
      Average customer rating: 5 out of 5 stars
      • Amazing sourcebook
      • Camelot in One Volume
      • An amazing guide to the land of Camelot
      • It is exactly as the title implies.
      The Arthurian Companion: The Legendary World of Camelot and the Round Table (Pendragon Fiction)
      Phyllis Ann Karr
      Manufacturer: Chaosium
      ProductGroup: Book
      Binding: Paperback

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      ASIN: 1568820968

      Book Description

      Written in a warm and entertaining style, The Arthurian Companion contains over one thousand entries, cross-referenced, annotated, and carefully revised for the second edition. It is an alphabetical guide to the "who's who" of Arthurian legend, a "what's what" of famous Arthurian weapons and artifacts, and a "where's where" of geographical locations appearing in Arthurian literature. An extensive chronology of King Arthur's reign is included. The Arthurian Companion is an invaluable reference for researchers and for lovers of medieval romance.

      Customer Reviews:

      5 out of 5 stars Amazing sourcebook.......2001-11-07

      Phyllis Ann Karr, the author of the excellent "Idylls of the Queen," provides the Arthuriana fan with a well-structured and intelligent encyclopedia, going from earliest myths and legends to the later, polished versions that we usually encounter first.

      She covers places and names, characters and events in the assorted legends, in informative but not overdone entries. Several different interpretations of, for example, Morgan le Fay are covered in her entry, coming from the assorted sources. Gaps in information are usually acknowledged by the author, and she provides the reader with speculation as to origins and meanings.

      The body of information is mind-bogglingly enormous; I can only speculate how long it took Karr to get it all whipped into a neat, well-written book of only six hundred pages. Her writing is often made lengthy simply by the enormous amount of material to be compressed. In addition, she often says, "I think" or "I found," which oddly is not irritating, but rather creates the feeling that the reader is simply listening to a learned scholar speak out loud. It feels very thorough, filling out every character's background and experiences -- yes, even the insignificant ones.

      Like all Green Knight Press books I've purchased, this book has nice sturdy paper, clean text and a strong binding; like most of their books, it also has a great cover.

      Any fan of Arthurian lore or fiction must read this book, for the sake of insight into characters large and small in books that you read.

      5 out of 5 stars Camelot in One Volume.......2000-11-03

      Having been enamoured of the legends of King Arthur ever since the day I first saw Camelot in a tenth-grade English class, I always keep an eye open for good books on the Matter of Britain. I was therefore delighted to discover The Arthurian Companion by Phyllis Ann Karr. Though this book is not an exhaustive study of Arthurian legend, it is a wonderful resource for anyone interested in the tales of Camelot-a sort of desk reference to the who's who and what's what of Arthur's world, as it is portrayed by Malory and others.

      The Arthurian Companion is the result of Karr's research in the original sources of the legends of King Arthur, including Thomas Malory's Le Morte d'Arthur, the romances of Chrétien de Troyes, and the French Vulgate Version of the Arthurian Romances. The majority of the book consists of over a thousand encyclopedic entries. All of the major and most of the minor characters mentioned in the sources are discussed, with references to where they appear in the texts. Places, from Camelot to Karadigan, and objects such as the Grail can also be found among the entries. Karr's summaries of each item are concise but nicely detailed, giving a well-rounded idea of the importance of the character, place, or object in the body of legend.

      Besides the encyclopedic entries, the book includes some useful and interesting appendices. Many of these are essays on the cultural backdrop of the legends: "Arthurian Classes and Roles," "Holding Court," "Knighthood and Knight-errantry," or "Relations between Knights and Ladies," to name a few. Others are of a statistical nature: "A Tentative Chronology of Arthur's Reign," a list of all the known "Knights of the Round Table," "Time and Dates." There is even a map of Britain with speculated locations for many of the places mentioned in the legends. There is also a listing of the book divisions of Le Morte d'Arthur, with a one-line summary of the contents of each book. Within the encyclopedia portion of The Arthurian Companion, the entries for many of the knights include an illustration of that knight's coat of arms, taken from a medieval manuscript.

      It would probably not be, by itself, the best introduction to the Matter of Britain for a reader unfamiliar with all things Arthurian. However, The Arthurian Companion makes an excellent resource for anyone who knows a little about Arthur and wishes to know more. Classes studying Malory or Chrétien will find it an invaluable aid for keeping all the names straight, as would anyone reading Arthurian works for their personal enjoyment. Writers making use of the Arthurian legends in their work can also benefit from the book's thorough and well-organized information. In short, I would heartily recommend it to anyone who takes an interest in the stories of King Arthur.

      5 out of 5 stars An amazing guide to the land of Camelot.......2000-08-20

      I have always been interested in the legend of King Arthur and have read many books on the subject. After reading this book, I believe that Phyllis Ann Karr has produced the definitive source for the legend. Whether her entries are on specific people, weapons, or ancient artifacts, they are detailed enough to provide a wealth enough information that any true fan would enjoy. I highly recommend this book.

      5 out of 5 stars It is exactly as the title implies........2000-04-16

      First of all, YES, I highly recommend this reference enclyclopedia of everything Arthurian. This is a very complete summary of everything surrounding the Round Table. It contains everything from detailed biographies of Arthur and the Dwarf of the Cart to the probable location of the Red City to the story behind Guenevere's hair comb. There are over 1000 entries in this book of "who's who" to "what's what" of artifacts and weapons to the locations of the many geographical references in Arthurian literature. Phyllis Ann Karr (author of "Idylls of the Queen") leaves nothing out when relaying the information from her sources to her readers.

      Not only is Karr very discriptive, but very often she includes other possible theories or stories behind any subject of inquiry (as well as alternate spellings). Within these pages, a reader will find important family trees, easy to follow lists of a person's family and relations, and a detailed geographical map of King Arthur's Britain - which reveals locations of cities, castles, territories, and forests. This amazing encyclopedia even contains color-coded pictures of the shields of most every King, Queen, Lord, Duke, Knight, etc. found in Arthurian tales. Her sources are mainly the works of Malory and the Vulgate, though there are numerous other references as well.

      FOR THE ARTHURIAN AMATEUR, THIS IS AN EXCELLENT SOURCE. I literally carried it around with me while I was engaged in reading the Merlin Trilogy of Mary Stewart and The Once and Future King by T. H. White. It eased the pain of my Arthurian ignorance a great deal. With the Arthurian Companion, I have almost all my questions answered immediately.
      The Story of Sir Launcelot and His Companions
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        The Story of Sir Launcelot and His Companions
        Howard Pyle
        Manufacturer: Dover Publications
        ProductGroup: Book
        Binding: Paperback

        ArthurianArthurian | Fairy Tales, Folk Tales & Myths | Literature | Children's Books | Subjects | Books
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        ASIN: 0486267016

        Book Description

        Enchanting tale of chivalry and love recounts the adventures of the most famous knight of King Arthur's Round Table. 52 richly detailed illustrations by the author enhance stories of Launcelot's daring rescue of Queen Guinevere, the tournament at Astolat, the birth of Galahad, and much more.
        Grail Quest #3: The Shadow Companion (Grail Quest Trilogy)
        Average customer rating: Not rated
          Grail Quest #3: The Shadow Companion (Grail Quest Trilogy)
          Laura Anne Gilman
          Manufacturer: HarperCollins
          ProductGroup: Book
          Binding: Library Binding

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          3. Physik (Septimus Heap, Book 3) Physik (Septimus Heap, Book 3)
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          5. Lady Friday (The Keys To The Kingdom) Lady Friday (The Keys To The Kingdom)

          ASIN: 0060772867
          Release Date: 2006-10-31

          Book Description

          The Quest for the Holy Grail has begun. Three teenagers, Gerard, Ailis, and Newt, have earned a place on the Quest alongside the Knights of the Round Table. But they are not the only ones seeking this treasured cup. King Arthur's sinister half sister, Morgain le Fay, wants the Grail for herself. To make sure she doesn't fail, she has summoned help from someone more evil and powerful than she—the Shadow Companion. But what Morgain doesn't know is that the Shadow Companion has come with a secret agenda. Now it is more important than ever for Gerard, Ailis, and Newt to recover the Holy Grail . . . before a dark power gets it first.

          A Companion to Arthurian and Celtic Myth and Legend
          Average customer rating: 5 out of 5 stars
          • The pairing of Celtic and Arthurian history makes for an excellent reference for any period scholar
          A Companion to Arthurian and Celtic Myth and Legend
          Mike Dixon-Kennedy
          Manufacturer: Sutton Publishing
          ProductGroup: Book
          Binding: Paperback

          Folklore & MythologyFolklore & Mythology | Social Sciences | Nonfiction | Subjects | Books
          GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
          ReferenceReference | Social Sciences | Nonfiction | Subjects | Books
          GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
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          FolkloreFolklore | Mythology | World Literature | Literature & Fiction | Subjects | Books
          GeneralGeneral | Mythology | World Literature | Literature & Fiction | Subjects | Books
          Celtic & British IslesCeltic & British Isles | Mythology | World Literature | Literature & Fiction | Subjects | Books
          Arthurian LegendsArthurian Legends | Mythology | World Literature | Literature & Fiction | Subjects | Books
          GeneralGeneral | Ireland | Europe | History | Subjects | Books
          ASIN: 0750933119

          Book Description

          Bringing together two of the most fertile areas of myth and legend, this book is a reference tool which contains some of the most colourful myths and legends in history. It is a guide to the people, places, events and traditions associated with Arthur, Ireland, Wales and the Celtic fringe.

          Customer Reviews:

          5 out of 5 stars The pairing of Celtic and Arthurian history makes for an excellent reference for any period scholar.......2007-03-12

          Research into the mythology and facts of Arthurian and Celtic times lends to this reference, which explores the era of the Celtic Golden Age, offering a blend of historical fact and legend in an easy A-Z reference of peoples, events, and lore. Black and white illustrations and a centerfold of color accent a book centered on facts, not author opinions: the pairing of Celtic and Arthurian history makes for an excellent reference for any period scholar; particularly at the high school to college grade levels.

          Diane C. Donovan
          California Bookwatch
          The Arthurian Companion, 2ND ED.
          Average customer rating: Not rated
            The Arthurian Companion, 2ND ED.
            Phyllis Ann Karr
            Manufacturer: Green Knight Publishing
            ProductGroup: Book
            Binding: Hardcover
            ASIN: 0739421638
            A Companion to Gottfried von Strassburg's Tristan (Studies in German Literature Linguistics and Culture)
            Average customer rating: Not rated
              A Companion to Gottfried von Strassburg's Tristan (Studies in German Literature Linguistics and Culture)

              Manufacturer: Camden House
              ProductGroup: Book
              Binding: Hardcover

              ClassicsClassics | General | Literature & Fiction | Subjects | Books
              Arthurian RomanceArthurian Romance | Movements & Periods | History & Criticism | Literature & Fiction | Subjects | Books
              GermanGerman | European | History & Criticism | Literature & Fiction | Subjects | Books
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              ASIN: 1571132031

              Book Description

              The legend of Tristan and Isolde -- the archetypal narrative about the turbulent effects of all-consuming, passionate love -- achieved its most complete and profound rendering in the German poet Gottfried von Strassburg's verse romance Tristan (ca. 1200-1210). Along with his great literary rival Wolfram von Eschenbach and his versatile predecessor Hartmann von Aue, Gottfried is considered one of three greatest poets produced by medieval Germany, and over the centuries his Tristan has lost none of its ability to attract with the beauty of its poetry and to challenge -- if not provoke -- with its sympathetic depiction of adulterous love. The essays, written by a dozen leading Gottfried specialists in Europe and North America, provide definitive treatments of significant aspects of this most important and challenging high medieval version of the Tristan legend. They examine aspects of Gottfried's unparalleled narrative artistry; the important connections between Gottfried's Tristan and the socio-cultural situation in which it was composed; and the reception of Gottfried's challenging romance both by later poets in the Middle Ages and by nineteenth- and twentieth-century authors, composers, and artists -- particularly Richard Wagner. The volume also contains new interpretations of significant figures, episodes, and elements (Riwalin and Blanscheflur, Isolde of the White Hands, the Love Potion, the performance of love, the female figures) in Gottfried's revolutionary romance, which provocatively elevates a sexual, human love to a summum bonum. Will Hasty is Professor of German at the University of Florida. He is the editor of Companion to Wolfram's "Parzival," (Camden House, 1999).a href="http://www.camden-house.com/pdfs/gt.pdf">Click here to view the introduction/a> (PDF file 83KB)
              A Companion to Malory (Arthurian Studies)
              Average customer rating: 4 out of 5 stars
              • Favorably reviewed in _Envoi_ vol. 6 no. 1 (Spring 1997).
              A Companion to Malory (Arthurian Studies)

              Manufacturer: D.S.Brewer
              ProductGroup: Book
              Binding: Paperback

              ClassicsClassics | General | Literature & Fiction | Subjects | Books
              GeneralGeneral | Criticism & Theory | History & Criticism | Literature & Fiction | Subjects | Books
              Arthurian RomanceArthurian Romance | Movements & Periods | History & Criticism | Literature & Fiction | Subjects | Books
              MedievalMedieval | Classics | Literature & Fiction | Subjects | Books
              GeneralGeneral | British | World Literature | Literature & Fiction | Subjects | Books
              All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
              Literature & FictionLiterature & Fiction | Qualifying Textbooks - Fall 2007 | Stores | Books
              ASIN: 0859915204

              Book Description

              This collection of original essays by an international group of distinguished medievalists provides a comprehensive introduction to the great work of Sir Thomas Malory, which will be indispensable for both students and scholars. It is divided into three main sections, on Malory in context, the art of the Morte Darthur, and its reception in later years. As well as essays on the eight tales which make up the Morte Darthur, there are studies of the relationship between the Winchestermanuscript and Caxton's and later editions; the political and social context in which Malory wrote; his style and sources; and his treatment of two key concepts in Arthurian literature, chivalry and the representation of women. The volume also includes a brief biography of Malory with a list of the historical records relating to him and his family. It ends with a discussion of the reception of the Morte Darthur from the sixteenth to the twentieth centuries, and a select bibliography.ELIZABETH ARCHIBALD and A.S.G. EDWARDSteach in the Department of English, University of Victoria.

              Customer Reviews:

              4 out of 5 stars Favorably reviewed in _Envoi_ vol. 6 no. 1 (Spring 1997)........1997-10-13

              Favorably reviewed by Murray J. Evans (University of Winnipeg) in _Envoi: A Review Journal of Medieval Literature_ vol. 6 no. 1 (Spring 1997).
              This notice was submitted by Envoi.
              A Companion to the Lancelot-Grail Cycle (Arthurian Studies)
              Average customer rating: 1 out of 5 stars
              • Recycling academic tradition
              A Companion to the Lancelot-Grail Cycle (Arthurian Studies)

              Manufacturer: D.S.Brewer
              ProductGroup: Book
              Binding: Hardcover

              GeneralGeneral | Literature & Fiction | Subjects | Books | Classics | Comic | Contemporary | Literary
              GeneralGeneral | Criticism & Theory | History & Criticism | Literature & Fiction | Subjects | Books
              Arthurian RomanceArthurian Romance | Movements & Periods | History & Criticism | Literature & Fiction | Subjects | Books
              MedievalMedieval | Classics | Literature & Fiction | Subjects | Books
              GeneralGeneral | British | World Literature | Literature & Fiction | Subjects | Books
              ASIN: 0859917835

              Book Description

              The early thirteenth-century French prose Lancelot-Grail Cycle (or Vulgate Cycle) brings together the stories of Arthur with those of the Grail, a conjunction of materials that continues to fascinate the Western imagination today. Representing what is probably the earliest large-scale use of prose for fiction in the West, it also exemplifies the taste for big cyclic compositions that shaped much of European narrative fiction for three centuries.A Companion to the Lancelot-Grail Cycle is the first comprehensive volume devoted exclusively to the Lancelot-Grail Cycle and its medieval legacy. The twenty essays in this volume, all by internationally known scholars, locate the work in its social, historical, literary, and manuscript contexts. In addition to addressing critical issues in the five texts that make up the Cycle, the contributors convey to modern readers the appeal that the text must have had for its medieval audiences, and the richness of composition that made it compelling. This volume will become standard reading for scholars, students, and more general readers interested in the Lancelot-Grail Cycle, medieval romance, Malory studies, and the Arthurian legends.Contributors: RICHARD BARBER, EMMANUELE BAUMGARTNER, FANNI BOGDANOW, FRANK BRANDSMA, MATILDA T. BRUCKNER, CAROL J. CHASE, ANNIE COMBES, HELEN COOPER, CAROL R. DOVER, MICHAEL HARNEY, DONALD L. HOFFMAN, DOUGLAS KELLY, ELSPETH KENNEDY, NORRIS J. LACY, ROGER MIDDLETON, HAQUIRA OSAKABE, HANS-HUGO STEINHOFF, ALISON STONES, RICHARD TRACHSLER. CAROL DOVER is associate professor of French and director of undergraduate studies, Georgetown University, Washington DC.

              Customer Reviews:

              1 out of 5 stars Recycling academic tradition.......2006-03-18

              With the exception of Lacy's piece, this volume does nothing more than recycle decades of old perspectives on this cycle, without contributing anything fresh or of substance to understanding of it. Look to the original sources if you need to be reminded of them. There is no need to purchase brief recaps of what people have been thinking about this literature in past decades.

              Steps to Small Business Start-Up: Everything You Need to Know to Turn Your Idea into a Successful Business
              Average customer rating: 4 out of 5 stars
              • Small Business Startup by Pinson et al.
              • It works
              • Got to be better books on the subject.
              • A "must" for aspiring entrepreneurs.
              Steps to Small Business Start-Up: Everything You Need to Know to Turn Your Idea into a Successful Business
              Linda Pinson , and Jerry Jinnett
              Manufacturer: Dearborn Trade
              ProductGroup: Book
              Binding: Paperback

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              ASIN: 1574101323

              Book Description

              When it comes to starting a new venture, there are a myriad of details that require consideration-everything from finding a name and getting needed licenses to financing and promoting the new business in the crucial early days. Without a practical road map, entrepreneurs can easily lose their way in a thicket of pressing legal and financial issues.

              One of the most popular resources for those considering starting a business is Steps to Small Business Start-Up. Now completely revised in an all-new and up-to-date fifth edition, it offers guidance and wisdom from two entrepreneurs and authors who have been down this road. These are proven techniques for building a successful business from a solid foundation, starting with the fundamentals.

              With this start-up guide as mentor, entrepreneurs have the tools at hand to answer their most important questions: Is this business viable? Where should it be located? What is the best legal structure? How about cash flow?

              The authors provide a detailed and systematic process for covering all the bases:

              * Identify the most appropriate business.

              * Use existing technologies to speed up research and handle details with ease.

              * Deal with money and financial issues up front-what to do, how to avoid pitfalls.

              * Protect business assets with insurance, trademark, copyright, patent, and other strategies.

              The charts, figures, spreadsheets, and forms will support business owners so they make all the right moves. This is the one-stop resource covering all the basics needed to launch a successful new venture.

              Customer Reviews:

              4 out of 5 stars Small Business Startup by Pinson et al........2005-10-25

              This book provides a good research methodology which covers the
              essential elements of starting and operating a small business
              from scratch. The author covers the operational and legal issues
              in clear English. There are references to another work entitled
              "Businesses You Can Start Almanac by Adams". Typical new businesses cited by the Adams work are:

              - Traffic Control consultants
              - Therapeutics
              - Technical writers who translate legalese or computerese into
              understandable English
              - Personalized Child Books
              - Systems Integration
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              - Corporate Training
              - Nutrition Consultant
              - Standardized Test Preparation
              - Manufacturers Reps
              - Mystery Shoppers
              - Freelance Writers
              - Government Contract Consulting
              - Efficiency Experts
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              - Greeting Card Senders
              - Graphic Designers and a plethora of others

              The book is a good reference guide for anyone contemplating the
              start of a small business.

              4 out of 5 stars It works.......2005-09-24

              I needed this book for a class, so I'm not sure of how it compares with similar books. It provides a good overview of the considerations one would need to make when starting a business. I'll keep this book on the shelves, even after I finish the class.

              3 out of 5 stars Got to be better books on the subject........2004-10-20

              This book was very dry. If you already have a business in mind and are ready to start it;this book may give you some ideas. It is a good book, but if you are still in the concept stage contact SBAonline.org or look for another.

              5 out of 5 stars A "must" for aspiring entrepreneurs........2000-03-03

              Now in a completely updated and expanded fourth edition, Steps To Small Business Start-Up: Everything You Need to Know to Turn Your Idea into a Successful Business continues to be an excellent and comprehensive "how to" guide for aspiring entrepreneurs needing to learn and implement proven step-by-step methods for launching their new business. All of the mechanics for starting up a business are included from choosing the business that best suites you, to using technology to advantage, to researching the market for profitable customers, to protecting your business via copyrights, trademarks, patents, and proper insurance. Also covered are such vital elements as staying legal with appropriate permits and all the financial issues from bank accounts to cash flow to keeping adequate financial records. Each chapter includes information on how to best utilize technology (including the Internet). Steps To Small Business Start-Up is further enhanced with the inclusion of forms, worksheets, samples, and examples. If you are thinking of beginning your own business, home-based or otherwise, begin with a thorough reading of Linda Pinson and Jerry Jinnett's Steps To Small Business Start-Up.
              Steps to Small Business Start-Up: Everything You Need to Know to Turn Your Ideas into a Successful Business
              Average customer rating: 5 out of 5 stars
              • A "must" for aspiring entrepreneurs.
              Steps to Small Business Start-Up: Everything You Need to Know to Turn Your Ideas into a Successful Business
              Linda Pinson , and Jerry Jinnett
              Manufacturer: Dearborn Trade Pub
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Business & Investing | Subjects | Books
              Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
              GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
              New Business EnterprisesNew Business Enterprises | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
              ASIN: 1574100386

              Amazon.com

              If you're new to the entrepreneurial world, but hope to have a hand in one of the 7 million or so small businesses that will be launched in the coming year, the fourth edition of Steps to Small Business Start-Up will prove helpful. Longtime collaborators Linda Pinson and Jerry Jinnett have updated their systematic planning and implementation guide with appropriate advice on key issues that span the process, from "Examining Your Personal Objectives" and "Generating a Viable Idea" to "Choosing a Business Location" and "Selecting Your Insurance." A few sections dealing with the most technical aspects of running a business successfully (such as "Keeping Your Books") provide little more than an introduction to the various particulars involved, but most provide more than enough specifics to get your enterprise up and humming. Their suggestions for "Choosing a Business Name," for instance, spell out nine initial points to consider, including "Choose a name that has meaning for your target market. Identify three to five personality traits or benefits that make your company special [then] focus on the qualities your target customers appreciate." --Howard Rothman

              Customer Reviews:

              5 out of 5 stars A "must" for aspiring entrepreneurs........2000-03-03

              Now in a completely updated and expanded fourth edition, Steps To Small Business Start-Up: Everything You Need to Know to Turn Your Idea into a Successful Business continues to be an excellent and comprehensive "how to" guide for aspiring entrepreneurs needing to learn and implement proven step-by-step methods for launching their new business. All of the mechanics for starting up a business are included from choosing the business that best suites you, to using technology to advantage, to researching the market for profitable customers, to protecting your business via copyrights, trademarks, patents, and proper insurance. Also covered are such vital elements as staying legal with appropriate permits and all the financial issues from bank accounts to cash flow to keeping adequate financial records. Each chapter includes information on how to best utilize technology (including the Internet). Steps To Small Business Start-Up is further enhanced with the inclusion of forms, worksheets, samples, and examples. If you are thinking of beginning your own business, home-based or otherwise, begin with a thorough reading of Linda Pinson and Jerry Jinnett's Steps To Small Business Start-Up.

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