Customer Reviews:
Excellent and fun book to read.......2001-12-04
In the introduction, the author speaks about enjoying your children's early years and childhood and how time seems to fly by so quickly. It also mentions that "play is an intergral part of childhood" This book is recommended for parents who have children between the ages of 3-13 years. Example of activites that are listed in the book are: look at shooting stars, go through your family album or boxes of old photos together, talk about God, share your favorite songs from the past with your kids, make neighborhood maps, set them loose with a camera, paint with pudding and lots more... This book is full of activities you'll enjoy with your family.
Great Ideas.......2001-12-01
This book gives you 365 ideas to build memories with your child(ren) which will last you and your child(ren) a lifetime. Of of the things about building memories is about being playful and creative with your child(ren). If you have a hard time thinking of activities to do with your kid(s) on a rainy day or on the weekend, I think you will like this book. Life is short, spend time with your kids. Time sure does fly fast.
A Rewarding Read.......2000-09-04
I picked this book up thinking it would be more craft ideas with crazy materials that I couln't find. WOW ! Was I ever wrong... It has wonderful and thoughtful ideas on how to spend time with your kids while doing things everyone will enjoy. Some of the ideas were simple like watch the clouds together while others were things that you think of once in awhile but never get around to - like sharing a famlly history. Best of all, I was able to use about 90% of the ideas as a Reward List for my son to choose from when he has done his chores and had good behavior. I was really looking for some money free ways to spend fun time with him. It was rewarding for both of us !
Book Description
The most exciting, practitioner-based introduction available to the field of advertising. Exceptionally real-world in focus—with examples, issues, and applications interlaced throughout—this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved. It provides a focus on what principles and practices make advertising effective—and the volume's rich and extensive support package make the teaching/learning process not only exciting, but more effective as well. The volume examines advertising foundations, environment, background, planning, and strategy, advertising media, creating advertising and marketing communication elements. For those interested in effective advertising.
Customer Reviews:
Nice.......2002-07-13
I got this book within two days, exactly when I needed it. It arrived on time and in good packaging. I would like to thank el felix for sending the book. I am anxious to use it.
easy guide for advertising students........1998-10-17
Every step expains the advertising basic component. It can help you understand the advertising.
Book Description
Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field.
Product Description
By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. This essential marketing guide presents stimulating chapters that will show you:
-- Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers.
-- Select the right advertising media to achieve your marketing goals
-- LOHAS: a new lifestyle segment that's changing everything
-- How to plan and organize "bandwagon" Boomer events and promotions
-- Exceptional opportunities for reaching Boomers through the Internet.
Customer Reviews:
When the .......2007-03-27
By now most of us are well-versed in the statistical relevance of the baby boomer generation--including its size, wealth, and extraordinary influence on world events. In response, there have been no shortage of books studying every aspect of baby boomers and how to optimally market to them. However, most of these books fall short on explaining the values that define the boomer generation and how they distinguish them from other generations.
While Green's book is perhaps best used by the relatively small group of individuals who work in marketing departments, it is relevant to individuals considering setting out in new careers. A big part of launching a new business or transitioning careers is picking the right industry to move into ("all boats rise in a rising tide"). Even for those not in marketing nor contemplating a career change will find Green's book interesting if nothing else other than to better understand the world around us.
Of course the danger in talking about an entire generation is the necessary stereotyping that comes from aggregating otherwise individuals. Green has split baby boomers into two roughly equal groups, those born 1946 to 1955 (the "Leading-Edge Boomers") and those born 1956-1964 (the "Late Boomers"). Green focuses on the Leading-Edge Boomers but much is learned about both groups.
The book jacket promises to deliver:
"...all of the insights and strategies you need to achieve extraordinary business success as you determine what uniquely motivates Boomers and how to communicate with them in meaningful and mutually beneficial ways."
...and the book largely delivers on that promise. Green's anecdotes serve to support the points he makings and not as the foundation of them.
On a more personal note, I was interested in applying the book to LifeTwo and specifically in the way that we address the Leading-Edge Baby Boomer market. The section of "Baby Boomers at Midlife" seemed written for us. One of the attributes of midlife is an evaluation of one's life so far.
"Careers in crisis, mid-life economic shortcomings, unsatisfying marriages, waning physical prowess, and widespread boredom can foster musing daydreams about Vietnam protest marches, backpacking sojourns to Europe, bare-butt swimming parties, LSD mind trips, first love affairs, unfettered road trips, and Woodstock."
In other words, when hitting the midpoint of life, it's normal to reminisce. But when you were a member of the Sixties Generation, you might find yourselves remembering the idolized expectations that there held at that time for for a vastly improved world. Sadly and expectedly, most people's lives (not to mention society as a whole) ended up far short of the dreams of the Age of Aquarius. Adding political alienation and disenchantment to an otherwise troubling midlife transition and the result can easily be "restless stirring, the renaissance of experimentation, value conflicts, erratic behavior, role playing, depressive moods, grief reactions, and profound anxiety states."
That is not to say that the process is all negative. A reawakening (a "coming of age") can be a "harbinger of a more satisfying future." In Green's words:
Once again, it means honoring the nobler ideals of world peace, economic equality, egalitarian civil rights, human potential, and spiritual enlightenment. It means sharing a new, perhaps revitalized generational zeitgeist--that tenacious obsession with the perfectibility of the human condition. The stuff of truth."
[...].
Strategic and tactical insights from a practitioner.......2006-07-18
I am a student of nonfiction books about baby boomers. Although I'm a member of so-called Generation X, my job demands that I stay on top of evolving thought leadership about boomers. Further, my two older siblings are boomers. In reviewing the reviews for boomer-focused books on Amazon, I've noticed something. The one-star critics of these books tend to be glib, lack depth in their analyses, and dismiss the books, not so much because of content, but because the books are usually sympathetic to the generation or perhaps more liberal ideologies. Let's face it: some people are furious at boomers. Their anger shows. To the contrary, Green's book is one of the best I've read on marketing to this generation, and one of my brothers -- also in marketing -- agrees. It's not just because Green offers a wealth of strategic and tactical insights, especially for those new to this market, but also because he adds texture with actual case studies and historical anecdotes. It's clear that this marketer and author knows what he's writing about as a practitioner, not just a pundit or academic. He informs and educates, but yet he tells stories that illuminate. Further, I also read his first edition, and he was ahead of the explosion of interest around boomers by at least two or three years -- light years in the marketing world.
A Sociological and Business Breakthrough.......2006-07-18
This author has truly captured the essence of the values that distinguish boomers from other generations. What sets this book apart -- and makes it an important choice for companies and advertising agencies interested in the boomer market -- is Green's ability to articulate how boomer values and shared life experiences can be addressed through powerful cohort marketing communication campaigns. The book has several interesting hallmarks, including concise chapters that deal thematically with boomer values, case studies that reveal how these insights can be developed into effective marketing campaigns and a short story that adds artistic and evocative texture to the left-brain thinking driving most marketing campaigns. Because of his stanch defense of boomers, a generation popularly criticized in the media, the author will attract some critics who themselves harbor deep prejudices against boomers. This has been aptly demonstrated by one ascerbic review posted recently, lacking in depth or specificity. It's about time that someone stepped forward with a strident voice in defense of boomers, and particularly their economic and business importance.
Covers all of the insights and strategies necessary .......2005-02-07
The Baby Boom generation is characterized by its clear dominance of the popular culture of yuppie consumerism. Now members of that influential generation are entering their fifties with more disposable income than any previous generation. This new and expanded second edition of Marketing To Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions by marketing creative director, strategist, and copywriter Brent Green covers all of the insights and strategies necessary to successfully sell products and services to this now aging population. Readers will come to understand critical "bipolar metavalues" that influence Boomer buying decisions; learn how to select the right advertising media to achieve marketing goals; realize why and how mature audiences receive advertising messages differently; create advertising and marketing programs that transform a brand into a Boomer favorite; receive instruction on just how to plan and organizing "bandwagon" Boomer events and promotions, explore the opportunities for reaching Boomers through the Internet, and so much more. If you are marketing a product or service to the Baby Boom generation, then you need to give a careful and reflective reading to what Brent Green has to say about selling to the Boomers in today's highly competitive and frequently volatile marketplace.
If Your Competition Reads This and You Don't..........2005-01-28
...you'll never know what hit you.
Reaching Boomers looks easy, but it's not. Marketing executives, both young and experienced, make too many mistakes when trying to sell to Baby Boomers. Do it wrong, and this cash-rich market will totally ignore what you have to say.
In this book, Brent Green shows you how to get their attention and make them reach for their wallets.
Book Description
This fourth edition of the classic text on American political communication uses principles and practices of speech communication to examine election campaigns. Widely used as the only truly comprehensive book written from a campaign perspective, this new edition is distinguished by fresh examples and information from the 1996 presidential campaign, the 1998 congressional campaigns, and early 2000 presidential campaigns. Trent and Friedenberg include up-to-date analysis and discussions of communicative styles and strategies, categories of advertising, advertising campaigns, mass media consumption and research, political debates and public speaking, news conferences and apologias, and the effects and influence of political consultants. Practitioners and students alike will clearly understand the strategic and tactical communication choices candidates and their campaign managers must make in this increasingly important area of American life. A crucial text for courses in political campaign communication, campaigns, persuasion, and mass communication.
Customer Reviews:
Understanding political campaigns.......2002-08-26
This book is an excellent starting place for those people who are interested in politcs and who want to understand how important campaigning is. I read this book for a class at California State University, Fresno. I found it to be very helpful in the class as well as outside the classroom. I highly recommend this book.
Book Description
Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle. Visit our website for sample chapters!
Average customer rating:
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Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries
Jean J. Boddewyn
Manufacturer: Quorum Books
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ASIN: 089930723X |
Book Description
The number of advertisements is steadily increasing around the world as affluence grows and more economies shift to a market system. One way to ensure that these ads are truthful, accurate, and wholesome is to rely on industry self-regulation. Through it, peers set up standards of good advertising practice and enforce them as an essential complement to government regulation. With the global expansion of advertising, the tasks of self-regulation have grown, together with some doubts regarding the industry's willingness and ability to develop and enforce ethical guidelines. This unique global study of the subject explores the spread of this social-control institution through a discussion of its relative strengths and weaknessess, a reporting of several surveys conducted by the author, and thirty-eight country profiles prepared with the assistance of practitioners around the world. The first chapter defines self-regulation, analyzes its pros and cons, relates it to government regulation, investigates its structures and processes, discusses the involvement of non-industry members in its functioning, evaluates its effectiveness, and considers its recent spread around the world in the light of new developments such as the completion of the European Common Market. A second section reports the key findings of surveys conducted by the author for the International Advertising Association in 1986 and 1988-89. The last part offers profiles of advertising self-regulation as practiced in thirty-eight countries--including such leading nations as Canada, France, the United Kingdom, and the United States. An appendix includes samples of key codes as well as various evaluations of the practice of advertising self-regulation around the world.
Book Description
This book analyses recent developments in international sustainable development law (ISDL), a field emerging at the intersection between international economic, environmental, and social law. Hundreds of new bi-lateral, regional, and global treaties have been negotiated in the areas of trade, environment, and development over the past two decades, yet most of them face profound problems in implementation. At the same time, disputes over human rights, environmental protection, and economic development are increasingly common. This book provides a long-awaited coherent approach which can address conflicts and overlaps between international economic, environmental, and social law. It surveys the international law related to sustainable development; discussing proposed principles, offering case studies that examine innovative aspects of key international instruments, and reflecting on future legal research agendas. Part I (Foundations) surveys the origins of the concept of sustainable development, identifying and discussing the foundations of its legal aspects. It also analyses the main results of the World Summit on Sustainable Development in 2002. Part II (Principles) examines the emerging principles of international law related to sustainable development, based on the International Law Association's New Delhi Declaration. Part III (Practices) provides case studies of legal instruments and regimes that integrate economic, social, and environmental aspects, illustrating the challenges and innovative methodologies of recent years. Part IV (Prospects) proposes cutting-edge research agendas in six priority areas of intersection between international social, economic, and environmental law, and examines the new international architecture of sustainable development governance in light of the outcomes of the 2002 World Summit for Sustainable Development. Sustainable Development Law is a guide, resource, and reference for scholars, policy-makers, negotiators, and practitioners, and provides students of social, economic, and environmental law with a coherent introduction to the newly emerging law of international sustainable development.
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- A Companion to Chrétien de Troyes (Arthurian Studies) (Arthurian Studies)
- A Dozen Roses: Beautiful Quilts and Pillows (That Patchwork Place)
- A Killer Chess Opening Repertoire (Cadogan Chess Books)
- Age of Charles Martel, The
- Amazing "Aha!" Puzzles
- An American Requiem: God, My Father, and the War That Came Between Us
- Attacking with 1d4 (Everyman Chess)
- Babylon 5: A Call to Arms (Boxed)(Babylon 5 (Mongoose Publishing))
- Bible Cryptograms
- Black Is Still OK!
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