Product Description
A grouping of stars is called a "constellation." Constellations are our oldest picture books. People who studied the stars at night long ago connected them with imaginary lines. These lines made shapes that looked like animals and people. Famous constellations include "Leo the Lion" and the "Big Dipper." Have you ever seen a picture formed by some stars? What was it? Could you find it again?
Customer Reviews:
Great family conversation tool.......2007-09-13
We were looking for a way to increase our family communication during dinner and to allow each child in the family to have equal "floor time" for their comments. The cards contain great topics, are creative, and enhance spontaneous discussion. Great buy!
kid talk.......2007-06-27
A little disappointing. Our family has to skim through a few cards before we find one that seems fun.
Fun for the whole family.......2007-03-21
I bought this so we would spend some quality time at the table and boy did it work.My husband works alot of hours and is so used to eating and jumping up from the table. These cards really go all of us talking and the kids have been eating more and not bouncing around at the table.Even my 2yr old likes to listen to our answers and has been much more behaved at dinner!
loved it.......2007-01-15
I have kids ranging from 4-9yrs. they love these and beg to do them at dinner time. the best $7 I've ever spent.
Good Stuff-Fun Times.......2007-01-09
Wonderful for childrens sleep overs, parties and family gatherings. Get the ball rolling with this delightful game. How nice-no violence-just good old fashion fun. Highly recommend.
Product Description
The Seven Wonders of the World were works of art and architecture that the ancient Greeks and Romans believed were the most extraordinary structures of their time. Of these seven creations, only the oldest one - the pyramids of Egypt - are still standing today. If you could make a list of the seven wonders of today's world, what would go on your list?
Customer Reviews:
Family togetherness.......2007-01-09
Great stuff-get back to when we were kids and have the family dinner, what a fun way to do it! Highly recommend for any age children.
Great Idea.......2007-01-07
This product is a great idea for those folks who find it difficult to start conversations. Pick one card, and the topic most often leads to another topic, then another. Very handy and entertaining!
Product Description
Although portrait painters often pose their subjects in formal settings, Thomas Gainsborough sometimes depicted them relaxing at home, surrounded by favorite possessions. These informal portraits are called "conversation pieces." If a painter were to create a conversation piece for you, how would you pose? What favorite objects would you include in the picture?
Product Description
DNA is a molecule in almost every cell. It is a long, spiral structure, like two threads wound around each other and linked by chemical bridges. The sequence of these bridges is the genetic code, which determines what the cell does. Your DNA is unique, like your fingerprints. No other person or thing has the same as you. In what other ways can you be identified? Your voice, your walk, your mannerisms? Which of your personal traits do you prize most?
Product Description
Denton True Young was nicknamed Cy. That's because his fastball was known as the "cyclone pitch." This Hall of Fame pitcher ruled the mound from 1890 to 1911. The Cy Young Award, named for him, is given every year to the best pitcher in each league. If you could create a new sports award, what would it honor? What would you name it? Why?
Product Description
Conversation starts the Fun and Easy Way! Featuring tips from Dr. Ruth K. Westheimer, world-famous sex therapist, lecturer, and television personality!
"Romance takes time. In the time it takes to share a candlelit dinner or dance in each other's arms, you can do three loads of laundry or wash the floor. But while putting chores before romance may seem positive, it may negatively impact your romance."
These conversation cards will put spark back in your relationship!
Product Description
Conversation Starters The Fun and Easy Way?! Featuring tips from Dr. Joy Browne, radio talk-show host and best-selling author! Personal ads are one of the most common and accepted ways for people to meet one another. Read some ads to find out who's looking for what. Writing a personal ad can be revealing, too. It forces you to sort out who you are and what you want in a date or a mate. What would you say in a personal ad? What kind of person are you looking for?
Book Description
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true.
Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.
This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.
Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod.
But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.
This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.
Customer Reviews:
Perception is a powerful thing...play along with it.......2007-10-03
'All Marketers are Liars' is a provocatively entertaining book about marketing and human nature. Seth Godin has once again applied his reliable formula for publishing success:
1. Pick a traditional and well accepted marketing concept
2. Write about it from a totally new perspective
3. Make the book easy to read and include a lot of examples
4. Give the book an intriguing title
5. Sell a lot of books
In 'Purple Cow' the basic concept was differentiation (nothing new in itself, after all, people had been talking about positioning and unique selling propositions for decades). In 'All Marketers are Liars' Seth's premise is based on these two well established marketing concepts:
a) It is harder to make something and then try to sell it, than it is to first find out what people want and then give it to them.
b) It is very difficult (and expensive) to try to change people's perception once it is already formed.
The new 'angle' being explored, though, is that most of the time those perceptions are based on emotions that go against objective facts. The recipe for successful marketing, says Godin, is to find a large enough group of people with a particular world view, and offer them a product that caters and reinforces that world view.
Judging by some reader reviews, some people seem to have taken offense to Seth's thesis, implying that it encourages dishonesty in marketing. I don't subscribe to that point of view. Giving people exactly what they want, even though objective facts suggest that they should want something else is not being dishonest.
To illustrate Seth's thesis I'll give you an example: suppose that you have two identical watches, one of them is made in Switzerland and the other one is made in China. If you ask people which one is better, I bet that nine out of ten will answer `the Swiss watch'.
The objective of the Swiss watch maker is to sell watches. Are they supposed to go around telling everybody that the Chinese watch is as good as theirs? Of course not. The Swiss watch maker's advertising will most likely make extensive use of marketing signals that reinforce the world view of the nine people who picked the Swiss watch: their magazine ads will probably display pictures of their watch with a backdrop of a quaint Swiss village surrounded by the Alps and the Swiss cross prominently displayed somewhere on the page.
Now, if the Swiss watch maker decided to relocate their manufacturing plant to China and continued to use the same marketing signals in their advertising their customers would cry foul. If they also intentionally and openly lied about the country of origin of the watch they would be committing fraud. Seth Godin voices a strong opinion against these two scenarios, the first one because it would be "unauthentic" and the second one because it would be outright illegal and unethical.
'All Marketers are Liars' is a quick and entertaining read (you can probably breeze through it from cover to cover on your average plane ride) and it will leave you with a valuable takeaway on which to base your marketing strategy.
fun marketing.......2007-08-24
Such fun to read and all about story. This is a great read if you are marketing any product.
I dig this book.......2007-07-08
Great insight on consumer world views. Godin discusses how marketers can leverage those views to better align their intended audience with their product/service. He focuses on the psychosocial aspect of buying without being overly scientific. He gives good examples to support his points throughout the book - those that have succeeded and those that have not.
This is the second book I've read by Godin. He does a good job keeping a consistent theme and appropriate cross referencing between the two books (there are many others). Coming from a background other than marketing, I feel like these books are helping me (my business) grow as opposed to filling me with trivial information. It's more than just "closing the deal", or "getting the sale" type stuff. His theme is more in tune with developing a mindset based on successful product development and getting those products in the hands of the right people (sneezers, as he calls them). I will continue reading his material.
I do have one question. What are the opaque letters on Godin's head on the cover of this book?
Another good one by Seth Godin.......2007-05-30
The title is a little bit deceptive, it seems bitter and cynical at first. It's actually good sales advice. The basic premise is that people can better relate to a story than marketing hype. So, if you can describe the benefits of your offering in the way of an anecdote, personal experience or third party reference, then you will be able to enable your prospective clients to mentally 'try on' or visualize what you are trying to sell. Seth is a prolific writer who has great vision and foresight, he has been quoted in many other books and generously quotes other authors and great writings as well.
Its not the Marketers that are liars - its we the audience that do the lying.......2007-05-18
I'm a fan! I found Seth's arguement easy to follow and insightful. I normally would never rave about a marketing book. They are all to full of hip statements that really never ring true - just clever. Seth's words do ring true. The truth I found most true is it relates to how the only thing that matters in the current marketing scene is the "story". Once a good story is told the audience takes that story and makes of it what they need to be - this is the place where the lies get told.
My take away from this easy to read, straight up good book as someone developing a start up is - to be authentic is not to race to the middle but instead tell the story even if it pushes on the border. Tell the story loud and proud - but whatever - tell it to be heard.
Book Description
The first overview of the revolutionary advertising techniques and media needed to successfully reach today's consumer.
Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats, and the power that media fragmentation and technology give to consumers to tune out the noise.
The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient. This book is the first to harness them into an integrated communications approach, as Tom Himpe explains and illustrates:
• the four driving forces for getting close to the consumer: be personal; go where the competition isn't; make the brand invisible; be unpredictable;
• the eight techniques—from consumer involvement to harnessing the power of the senses—for employing these driving forces, illustrated with campaigns from across the world;
• the four types of campaign that make use of this new knowledge. 435 color illustrations.
Books:
- Kindred of the East (For Vampire, the Masquerade)
- King James Games: More Than 200 Scripture-Teaching Puzzles Based on the Holy Bible
- LS Tarot Of The New Vision Kit
- Margin: Restoring Emotional, Physical, Financial, and Time Reserves to Overloaded Lives
- Mastering the Chess Openings: Unlocking the Mysteries of the Modern Chess Openings, Volume 1
- Mega Man Battle Network 6 Official Strategy Guide (Bradygames Official Strategy Guides) (Bradygames Official Strategy Guides)
- MegaMan NT Warrior, Volume 11 (Megaman NT Warrior)
- Mensa Guide to Solving Sudoku: Hundreds of Puzzles Plus Techniques to Help You Crack Them All (Mensa)
- Microsoft Age of Empires Inside Moves: Inside Moves
- Monster Book of Japanese Puzzles: Masyu, Nurikabe, Hitori, Sudoku and Kakuro
Books Index
Books Home
Recommended Books
- Against All Odds: My Story
- The Face of Battle: A Study of Agincourt, Waterloo, and the Somme
- Handbook of International Economics Volume 2
- Marx's Revenge: The Resurgence of Capitalism and the Death of Statist Socialism
- Quantitative Methods for Business
- Split Images
- Poor Richard's Web Site Marketing Makeover: Improve Your Message and Turn Visitors Into Buyers
- Status Signals: A Sociological Study of Market Competition
- Principles of Private Firm Valuation
- A Look Around Snakes
General
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Tabletalk Conversation Cards
Food for Talk: Bringing Families Together One Conversation at a Time! (Recipes for Living Series)
Table Topics Conversation Cards - Family Edition
Science Talk: Conversation Cards (Tabletalk Conversation Cards)
Art Talk: Conversation Cards (Tabletalk Conversation Cards)
