Book Description
In this book, openings expert Jan Pinski investigates the different strategies and tactics in the Italian Game and Evans Gambit. Using model games for both White and Black, Pinski provides crucial coverage of both the main lines and offbeat variations. This book arms readers with enough knowledge to play the Italian Game and Evans Gambit with confidence.
Customer Reviews:
rather boring opening.......2006-08-12
What a quiet opening! Rather boring in fact. It saw its heyday over a century ago. Nowadays, this opening seems to be favoured by top players when they want an easy draw with their peers.
Still, Pinski points out that the opening is useful for pedagogic reasons. (If nothing else.) It is easy for beginners to learn the basics of a good opening, and how to quickly develop the pieces in support of each other. The positions in the book tend to be closed. Which may also help beginners. To some, it's easier to recognise patterns in closed positions than in wild tactical scenarios.
Good study!.......2006-03-09
For anyone studying these two openings used so often by Paul Morphy I recommend this book.
Evans Gambit.......2005-09-24
I have only been reading the "evans gambit" portion of this book. Not the part on the standard italian game. I have used this book to supplement another title on the Evan's - Michael Rohdes' "The Great Evan's Gambit Debate" - an excellent book. This book was a little difficult for me to navigate initially, because many of the games cover positions that i only reach via transposition (particularly in the 1. e4 e5 2. Nf3 Nc6 3. Bc4 Bc5 4. b4 Bxb4 5. c3 Ba5 6. Qb3 line). In fact the games that can come from this line are not even all covered in the same chapter. This is not a fault of the book, and probably would not be bothersome to some people. It did make the book a little more challenging for me to navigate. Anyway, this book coveres many variations in much more depth than Rohdes's book. I have learned a lot from this book, and I am really glad I picked it up. The book has much more information than Rohdes' book. It is not in repertoire style, rather it is completely objective and impartial. Rhodes' book may gives stronger recommendations, telling white what the best move is and offering lots of original analysis, although he doesn't delve very deeply inot as many lines or as deeply into the games. There is a line of the Evans called the Wallers attack. Pinski covers 3 or 4 move options for black compared to one move covered by Rohdes. Both books are really great. If you want a brief summary of the opening with lots of original incite and a tendency for a repertoire style from White's perspective then get Rohdes book. If you want more complete coverage and more impartial - then maybe go with Pinski. Personally - I suggest that anyone really interested in playing the Evan's should get both.
Average customer rating:
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Classic Chess Openings ((Giuoco Piano and Evans' Gambit))
Ludek Pachman
Manufacturer: James R. Schroeder
ProductGroup: Book
Binding: Pamphlet
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ASIN: B000RWCK4K |
Product Description
Classic Chess Openings by International Grandmaster Ludek Pachman.
Book Description
You’re not alone if the thought of running your own business has crossed your mind. Even if your vision of a small business differs from your neighbor’s, you probably dream of being your own boss and of providing a needed service or creating a cool new product.
But your very first small-business decision may be to admit that you’re not ready for this career – at least not yet. If you’re straddling the fence, Small Business For Dummies will uncover whether this career works for you. You’ll also gain insight into getting your personal finances in order before exposing yourself to the risk of a new business, and discover how to draw a roadmap to reach your career destination. This easy-to-understand guide is also for those who want to
- Write a gang-buster business plan
- Create the right legal framework for your business
- Locate financing that suits your needs
- Develop and market your product
- Hire the right employees for the right jobs
- Build your business
You’ll also gain understanding of the tactical side of running a small business, from pricing, budgeting, business expansion, and complying with government regulations to operational issues including:
- Managing your time
- Collecting accounts receivable
- Understanding your financial statements
- Taking good care of your customers
- Locating new financing or revising existing financing
You don’t need to be a genius to run a successful small business, but you do need some help. And that’s exactly what this book is, a guide into the stimulating world of small business ownership and management.
Customer Reviews:
Excellent Resource!.......2007-09-23
Small Business for Dummies is an excellent resource for those getting into small business or testing the waters before making that decision. Lots of great information and written well.
Great Review.......2007-01-26
This was my first order. The actual ordering was simple and easy...book was received as reported and was a complete pleasant experience. Thanks Amazon.
A book for all entrepreneurs.......2006-08-01
I think that before anyone becomes an entrepreneur they should read this book.
It is filled with facts and evaluations to help you. There are also some very important things to take note of.
I especially like the definitions of a small business, and what we need to look out for when thinking of venturing into a small business.
Chapters one to three are very important reading material.
A very useful book to have.......2006-05-12
I am quite happy with my purchase of this book and Eric Tyson has done a good job at giving us some very interesting alternatives.
However, I'd like to recommend that you also pick up a copy of Untapped Wealth Discovered by Jeff Marquis & Kerry Harrison.
This book gives us a fresh new approach to realism, has suggestions for reducing costs and increasing revenues, and has an eye for booming markets.
Hats off though to Mr Tyson.
Great Book for starting your own business!.......2005-08-20
There are so many great books on business out there and I have found this one called "The Wal-Mart Way" by Don Soderquist to be an invaluable tool when starting my business.
Book Description
Want to pick up extra cash? Explore opening an eBay store? Unload your dusty disco albums or the collection of antlers in the basement? Hey, those poor, dead deer could lead to a rich, lively career. Whether you want to build an eBay business from scratch or just want to make sure you’re up on eBay’s policy changes and taking advantage of new automation tools, this guide will have you selling successfully on eBay faster than you can say, “going…going…”Starting an eBay Business For Dummies 2
nd Edition gets you organized and in virtual business fast with step-by-step guidance on:
- Setting up basic auctions
- Pricing items or setting minimums strategically
- Using the About Me page to begin creating a professional identity
- Finding sources of merchandise (once you exhaust your basement, attic, and relatives)
- Managing your business with online auction management services and software, including a list of 16 popular sites with their prices
- Writing tempting descriptions and taking good photographs of merchandise
- Selecting payment systems (and why shipping C.O.D. is a no-no)
- Handling inventory and keeping records
Written by Marsha Collier, author of eBay For Dummies and eBay Bargain Shopping For Dummies, an eBay PowerSeller, columnist, and teacher at eBay University, this book is packed with time-saving, money-saving tips plus secret eBay hints to help you compete with the pros from the get go. It gives you inside information on:
- eBay motors, real estate, and other unusual areas
- Dutch auctions, reserve price auctions, and private auctions
- Using an eBay fee calculator to check your final value fees
- Shipping and insuring merchandise efficiently and economically
- Printing shipping labels and postage
Complete with a glossary and index, Starting an eBay Business For Dummies 2
nd Edition is just what you need to get started selling on eBay, to graduate from occasional seller to PowerSeller, or to become a genuine eBay entrepreneur like the ten whose success stories are featured in this book!
Customer Reviews:
Very Happy.......2007-07-22
The book was a lifesaver. It was in good condition and came in a timely manner.
eBay Overview.......2007-03-31
Beginners will find many useful tidbits to help them get a sucessful eBay business started. This book is a good starting point.
Useful.......2007-03-10
Some useful information on ebay. Not all ideas work for all items being sold, but gives you ideas.
Very surprised.......2007-02-07
Its a great first and reference book for beginners or if your thinking of selling anything on Ebay.
General Overview for eBay begginers.......2007-01-10
Overall this book was an easy read. The information is marginally useful. I would not say it is the best book on ebay selling, but there are bits of advice that I found useful. What I think lacked attention was the section on getting inventory, there just wasn't enough sources.
However the book does give advice on going legite and all the paper work you need to complete.
It is a good general book for starting, but not the only one you will need to run an eBay business.
Book Description
Do you have a habit of coming to work early, staying late, and working on your weekends? How many times have you used the excuse "There's just not enough time in the day to get everything done?" Probably more often than you'd care to admit! Well, now you don't need any excuses for not accomplishing everything you've set out to do -- not when you have Time Management For Dummies, 2nd Edition, as your trusty resource. You'll be amazed at what you can get done each and every day when you discover the timesaving tips, techniques, ideas, and strategies in this book.
If you want to become more effective, efficient, and productive, then this book is one of the best time investments you can make. Dubbed ìMr. Neat the Clutterbusterî by USA Today, author Jeffrey J. Mayer gives you hundreds of timesaving tips that can help you save at least an hour a day. You also find the latest word on time-management tools as well as valuable tips on organizing your life at home and improving your ability to communicate effectively. So if you want to be more productive, get better organized, and still make it home in time for dinner, then discover how to pace yourself with Time Management For Dummies, 2nd Edition.
Customer Reviews:
Some basic information, but mostly and ad for Act!.......2007-01-28
I listened to this tape, hoping to get something new out of it. What I really got was annoyed. The frequent proselytizing about Act! was at once a major turn off and a distraction. If you have never read anything about time management then you may find something useful in the most basic sense. I, however, did not find anything new. Better choices would be "Getting Things Done" by David Allen and "Eat that Frog" by Brian Tracy.
Book should have a different title.......2005-12-16
I got this book at garage sale, and since it was only a dollar, I thought it was a really good buy. I was wrong.
This book really isn't about time management, and should be titled "Organization for Buisnessman for Dummies."
Most of the information was not very useful to me, and what was I had to adopt because it was written strictly from a buisnessman's perspective. For example, there is a part about cleaning out your breifcase; I can use some of that for tips on cleaning out my backpack, but in his writing he doesn't even hint that someone beyond a buisnessman would be reading this book.
Beyond that, the book really doesn't have much on time management at all. The whole first section is on getting your workplace clean and organized, the second section is on keeping your "Master List," which is really just a to-do list. (The great thing about that is he mentions using it in the first section when your cleaning things out, even though he has yet to explain it.) Apparently, all you need to do is be organized and time management will magically fall into place. Also, as other reviewers said, the end sections aren't even related. There is a section on planning your out-of-town travel and another one traveling abroad. These don't really effect my time management skills, and really don't belong in this book.
I'd recommend this book if you are a buisnessman in need to get organized. Other than that, skip it.
Good.......2005-06-07
As one reviewer put it, "word on time-management tools as well as valuable tips on organizing your life at home and improving your ability to communicate effectively."
Ask my wife if I need to be more organized. The answer is YES. The ideas in this book will help me at work and at home.
ok/ho-hum..........2005-02-06
book was written in 95. i read it in 2005. half of this is on computers in 95. 1/4 of this is good.
The front cheat sheet is why this book got 2 stars!.......2002-02-07
After researching Time Management skills for a recent seminar, I stumbled across this book. What a waste of time.... I just didn't find any consistent information that I would want to share with others regarding Time Management.
The author is too unclear about what he does recommend... and then he doesn't stick with the recommendations that he is clear with. He contradicts himself too much. Makes you wonder if anyone ever proofed the book BEFORE it went to press.
Also, this book is a bit old now .... but the subject is still relevant. I hope that a new T.M. for Dummies comes out again... but with a different author.
.... oh, and the only reason I gave this 2 stars was for the cheatsheet at the beginning of the book. The email & voice mail hints are basic and simple common sense...but there are some that never quite get those hints until they are pointed out to them.
Book Description
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential.
Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers:
- Marketing basics that prepare you to rev up your business and jumpstart your marketing program
- Information to help you define your business position and brand
- Advice on bringing in professionals
- A quick-reference guide to mass media and a glossary of advertising jargon
- How-tos for creating print and broadcast ads that work
- Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more
- Ten steps to follow to build your own easy-to-assemble marketing plan
With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to:
- Custom design your own marketing program
- Create effective marketing messages
- Produce marketing communications that work
No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Download Description
Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more.
Customer Reviews:
A good book covering the basic marketing options available to a small business........2007-04-15
I purchased this book back in 2005 when it was hot off the presses. I skimmed it back then, and thought it was a good book. Last year I started working as a SCORE volunteer, and about the same time I started reviewing some of the business books I own. Since this book does not set my world on fire regarding small business marketing, I have not made it a priority to post a review. It's raining and miserable outside right now. So I've found some time to write this review and post it.
I enjoyed reading this book, and I think it has some very good content. Many of my clients at SCORE are so new to writing business plans and understanding small business mechanics that they would benefit greatly from reading this book. It covers the topics of (1) advertising, (2) public relations, (3) publicity, (4) online marketing, and (5) customer service. I think it was missing some information on the "sixth topic" called self promotion that includes such techniques as writing articles, writing books, and doing talks, presentations, seminars, and workshops. Then, of course, there is also the topic of networking that could have been included.
In her bio the author says she has a background in writing, public relations, and advertising. With a background like that I suspect she could have written a better book on how to market nonprofits rather than a book aimed at helping small business. But that's just a hunch of mine.
When I counsel my SCORE clients I rarely even discuss advertising as a marketing option. I really don't see a place for advertising in a small business owner's marketing arsenal. The exception to this rule is when the client runs or wants to run a retail business. However, I usually poo-poo dreams to start retail businesses since I think they are too capital intensive and usually not worth the effort to run.
But the beauty of this book is that it gives an overview of five of the seven areas a small business should consider and use when marketing his or her small business. There could have been lots and lots more on online marketing sure enough. And the title of the book probably leads many potential readers to think it would. But that subject can be, and is, covered better and in more detail in other books.
A small business owner should not ignore the potential benefits it can get from creating a public relations plan and publicity plan within its overall marketing plan. And the author does a nice job of making this point. Sure, there could have been more written, but there are other books out there that are doing that already.
The oddest thing about this book to me is that it is about marketing and it appears no marketing has gone in to promoting this book. There are currently just 4 book reviews for it listed at Amazon, and ALL are for the previous edition published in 2001. The author does not have an Amazon profile attached to her book listing, and as a result she does not have an Amazon Plog. I generally expect someone who writes about marketing to practice what they preach, and I don't see it in the author for this book. That doesn't mean the book is bad, but I certainly think less of it as a result. 4 stars!
Very good with one caveat.......2002-02-21
I really liked this book overall. It brought a lot of things together for me. But, I think too much of the book is dedicated to advertising, which a really small business or startup may not have the funds to do. I think more on promotion and "guerilla" tactics would have made this a really outstanding book.
Not just for dummies!.......2001-11-17
Don't let the title mislead you. Even if you already have a background in marketing, you'll love this book-- I did.
Barbara Schenck clearly explains the jargon, terminology, value, and implementation details of each facet of marketing, using real-world (and often humorous) examples. This book is so accessible to non-marketeers that our company has made Chapter 21 (Customer Service) required reading for each member of our team.
This book is empowering, informative, inspirational. If you're rethinking your marketing (and what business isn't constantly obsessed with satisfying their customers), then make this book your road map. As instructed by the simple exercises in each chapter, I took notes while making my way through the book. Then following the instructions in the final chapters, I was able to create a Marketing Plan in just a few hours. I found the process invigorating, and our clients can already feel our enthusiasm-- and we haven't even started implementing yet!
The PEERLESS new "Bible" for small businesses!.......2001-06-07
Barbara Findlay Schenck has FINALLY brought us what we've all, as small business owners and entrepreneurs been in need of, the consummate book of wisdom and guidance for marketing concerns A-Z. I had not a single question remaining in my mind when I closed the back cover. She's thought of it all. Absolutely invaluable information, in fact, perhaps priceless.Excellent investment.
Take it from a dummy: This book works!.......2001-04-26
As a card-carrying dummy, I opened "Small Business Marketing for Dummies" with high hopes. I wasn't disappointed: in great detail and in plain English, Barbara Findlay Schenck has produced an exhaustive, fact-packed, thoroughly enjoyable guide to marketing. While I've picked up a few tricks of the trade during my ten years in retail/distribution, both as a sole proprietor and in a partnership, Schenck's book shows me how much more I have to learn in this wide and fascinating arena. Besides serving as a powerful motivator, "Small Business Marketing for Dummies" is long on specifics: the hows and whys of reaching customers and bringing them back for more. The book's Internet chapters, for example, are chock full of Web sites and strategies completely new to me. Having read many other marketing resources over the years, I can say without equivocation that this one comes closest to being a bible of the genre. Even the most clueless among us can use the book as a kind of in-house consultant, an easy, expert guide through the labyrinth of marketing a small business.
Books:
- Juggling: From Start to Star
- Kid Talk: Conversation Cards (Tabletalk Conversation Cards)
- Kindred of the East (For Vampire, the Masquerade)
- King James Games: More Than 200 Scripture-Teaching Puzzles Based on the Holy Bible
- LS Tarot Of The New Vision Kit
- Margin: Restoring Emotional, Physical, Financial, and Time Reserves to Overloaded Lives
- Mastering the Chess Openings: Unlocking the Mysteries of the Modern Chess Openings, Volume 1
- Mega Man Battle Network 6 Official Strategy Guide (Bradygames Official Strategy Guides) (Bradygames Official Strategy Guides)
- MegaMan NT Warrior, Volume 11 (Megaman NT Warrior)
- Mensa Guide to Solving Sudoku: Hundreds of Puzzles Plus Techniques to Help You Crack Them All (Mensa)
Books Index
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