Cuban Cigar Tobacco: Why Cuban Cigars Are the World's Best

Customer Reviews:

A highly informative treatise on Cuban tobacco.......1999-07-05

Although not an exciting read, this book should greatly interest the die-hard cigar aficionado and the botanist alike; it contains wonderful photographs and information on traditional and newly developed tobacco varieties, diseases, processing and cultivation.

Average customer rating:

Cigar Aficionados Rejoice!

World of Cigars

Manufacturer: Running Press Book Publishers
ProductGroup: Book
Binding: Hardcover

General | Cooking, Food & Wine | Subjects | Books

General | Special Occasions | Cooking, Food & Wine | Subjects | Books

General | Reference | Subjects | Books
Similar Items:

International Connoisseur's Guide to Cigars: The Art of Selecting and Smoking (Essential Connoisseur)
Nat Sherman's a Passion for Cigars: Selecting, Preserving, Smoking, and Savoring One of Life's Greatest Pleasures
The Good Cigar: A Celebration of the Art of Cigar Smoking
Cuban Cigar Tobacco: Why Cuban Cigars Are the World's Best
The Ultimate Cigar Book

ASIN: 1561388009

Amazon.com

In The World of Cigars, you'll find yourself transported to the famous cigar-making regions of the world, such as Cuba, the Dominican Republic, Honduras, and Mexico. You can nearly feel the heat rising over acres of waist-high silky green tobacco plants, hear the salsa music emanating from the workrooms, and smell the rich aroma rising from the piles of freshly made cigars in the rolling rooms.

In the chapter on accessories, cigar cutters are laid out in all their splendor in a wide variety of shapes, sizes, and a myriad of designs; matches and lighters are featured with just as much aplomb; and gorgeous cigar boxes/humidors wrap up the chapter. No cigar book would be complete without highlighting the starring role cigars have played on the silver screen. Clint Eastwood, Edward G. Robinson, and of course, Groucho Marx and George Burns are all pictured strutting their stuff with a stogie, not to mention Whoopie Goldberg, Demi Moore, and supermodel Linda Evangelista striking poses with their big smokes. Interviews, quips, and quotes accompany the photos of the many famous cigar smokers. The informative text, culled from various issues of Cigar Aficionado, also takes you through the history of the cigar and cigar art--boxes, bands, and sidewalk sculpture. This is a handsome volume and a real treat for cigar lovers everywhere. --Colleen Preston

Customer Reviews:

Cigar Aficionados Rejoice!.......1999-12-05

Finally a book which allows the true cigar aficionados and aspiriring aficionados to join together in the pure enjoyment of those deliciously carcinogenic agents known as cigars. By combining profiles of noted cigar aficionados with a breathtaking tour through the tobacco fields and factories of the leading cigar-manufacturing countries, it bestows upon the reader a sense of guilt that they now live in America where they cannot get those beloved "Cubans" .This book is all you need to learn the art of determining whether the jacket you were wearing while smoking smells of a powerhouse of cocoa bean and earthy flavors, or a robusto, floral, cedary, sweet, savory Romeo y Julieta. Descriptions which a normal person would believe to very similar (is "a powerhouse of cocoa bean flavor" the same as "a powerful flavor of cocoa", well yes, but that is besides the point) become so very essential to the true aficionado like myself. The world's ultimate cigar magazine now offers the ultimate cigar book.

Cigars of the World (Illustrated Encyclopedias)

Average customer rating:

Cigars of the World (Illustrated Encyclopedias)
Julian Holland
Manufacturer: Lorenz Books
ProductGroup: Book
Binding: Hardcover

General | Puzzles & Games | Entertainment | Subjects | Books

General | Crafts & Hobbies | Home & Garden | Subjects | Books

General | Reference | Subjects | Books

Look Inside Home & Garden Books | Trip | Specialty Stores | Books
Similar Items:

Cigar Companion (Connoisseur's Guides)
International Connoisseur's Guide to Cigars: The Art of Selecting and Smoking (Essential Connoisseur)
The Complete Idiot's Guide to Cigars (The Complete Idiot's Guide)
The Good Cigar: A Celebration of the Art of Cigar Smoking
The Cigar: An Illustrated History of Fine Smoking

ASIN: 0754800180

Book Description

A comprehensive directory of the finest cigars, country by country.

The Vietnam Zippo: 1933-1975 (Schiffer Book for Collectors)

Average customer rating:

The definitive piece on Viet Nam Zippo lighters
Fantastic, must read for ANYONE!!!! BEAUTIFUL & COOL.

The Vietnam Zippo: 1933-1975 (Schiffer Book for Collectors)
Jim Fiorella
Manufacturer: Schiffer Publishing
ProductGroup: Book
Binding: Hardcover

Cigars | Pop Culture | Entertainment | Subjects | Books

General | Military | History | Subjects | Books

Strategy | Military | History | Subjects | Books

Vietnam War | Military | History | Subjects | Books

General | Antiques & Collectibles | Home & Garden | Subjects | Books

History of Technology | Technology | Science | Subjects | Books

Look Inside Home & Garden Books | Trip | Specialty Stores | Books
Similar Items:

Zippo Companion
Zippo: The Great American Lighter : Including the Poore Guide to Zippo Prices (Schiffer Book for Collectors)
Zippo Lighters: An Identification and Price Guide (Identification and Value Guides (Krause))
Vietnam Zippos: American Soldiers' Engravings and Stories (1965-1973)
Warman's Zippo Lighters Field Guide: Values And Identification (Warman's Field Guides)

ASIN: 0764305948

Book Description

More than 700 striking photographs and a detailed text about Zippo cigarette lighters, their history and current values, as well as the Viet Nam War comprise this important new book. It provides not only photographs of authentic and counterfeit Zippos and the factory's own art work, but also a concise outline of the War, lists of U.S. and Vietnamese ship and boat names that did duty in Viet Nam, definitions of naval abbreviations, South Vietnamese waterways and geographic names, Allied in-country units, and a comprehensive dictionary translating important Vietnamese military terms so that old Zippo lighters can be interpreted today. Singularly, this book holds tremendous appeal to an extremely broad audience. Lighter collectors will see a wide variety of rare and common Zippos. Photographers and artists interested in the Viet Nam War and its images will see powerful action photos. Viet Nam War and general military collectors and historians will find factual information organized in a quickly accessible form. Political historians and Sixties and Seventies collectors will find ideas and objects to delight their interests. All will want this unique and striking book for their libraries.

Customer Reviews:

The definitive piece on Viet Nam Zippo lighters.......2002-01-24

The most comprehensive work that I have seen to date on the subject of the ubiquitous war-time cigarette lighter. Mr. Fiorella concentrates on the most popular brand to be carried in Viet Nam, or any war for that matter, the Zippo. Who would think that a niche area of militaria collecting could be so broad with so many variations? From the slim Zippo to the cut-down variety, to Barcroft table models; those engraved in English, or in Vietnamese, carried by Americans, ARVN's, Cambodians, Koreans; Army, Navy varieties and Marines, this author breezes through all of these areas in clear-cut chapters with plenty of example photos and archival images. One of the most interesting chapters is to be found in the beginning of the book, about a subject that is best tackled first: how do you identify knockoffs? This book is worth it for the photos alone and is soon to be a collector's item. The only book you will ever have to own for this hobby.
NAC

Fantastic, must read for ANYONE!!!! BEAUTIFUL & COOL........1998-08-25

i've read just about everything on Viet Nam, and this book really is fun! Sort of like Michael Herr's "Dispatches" (with photos). Written in realistic prose and accompanied by hundreds of photo's of Vietnam Zippos, and great in-country shots. Lots of non-boring Vietnam War reference material. i couldn't put it down.

The Cigar Connoisseur: An Illustrated History and Guide to the World's Finest Cigars

Average customer rating:

Enjoyable, well-written , informative and comprehensive .
Great Resource and a Pleasure to leaf through

The Cigar Connoisseur: An Illustrated History and Guide to the World's Finest Cigars
Nathaniel Lande , and Andrew Lande
Manufacturer: Clarkson Potter
ProductGroup: Book
Binding: Hardcover

Spirits | Drinks & Beverages | Cooking, Food & Wine | Subjects | Books

General | Cooking, Food & Wine | Subjects | Books

General | Special Occasions | Cooking, Food & Wine | Subjects | Books

Cigars | Pop Culture | Entertainment | Subjects | Books

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General | Engineering | Professional & Technical | Subjects | Books

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Similar Items:

The Ultimate Cigar Book
Cubans: The Ultimate Cigars
International Connoisseur's Guide to Cigars: The Art of Selecting and Smoking (Essential Connoisseur)

ASIN: 0517708469
Release Date: 1997-11-18

Customer Reviews:

Enjoyable, well-written , informative and comprehensive ........1999-07-05

The secret of this book's success is that it organizes and presents information already well-known to the cigar aficionado in a most appealing format. Publishers and editors of reference books would do well to see what the Landes have done in this most readable work.

Great Resource and a Pleasure to leaf through.......1999-04-21

Wonderful interviews with the Giants of the Cigar Industry, beautiful photos of Cigars, Boxes, Bands, Tobacco plants, roller's tables, etc. A comprehensive history and primer on the origins, journeys, and incarnations of the Smoke Tube. A great addition to any Cigar Smoker's table.

Average customer rating:

Cigars of the World

Manufacturer: Book Sales
ProductGroup: Book
Binding: Hardcover

Customs & Traditions | Social Sciences | Nonfiction | Subjects | Books

Reference | Outdoors & Nature | Subjects | Books
ASIN: 0785808221

Average customer rating:

Good content
God like !
Good for beginners
The Ultimate Penultimate
Just Buy This One First

The Ultimate Cigar Book
Richard Carleton Hacker
Manufacturer: Autumngold Pubns
ProductGroup: Book
Binding: Hardcover

Cigars | Pop Culture | Entertainment | Subjects | Books

General | World | History | Subjects | Books

Cigar Companion (Connoisseur's Guides)
The Complete Idiot's Guide to Cigars (The Complete Idiot's Guide)
International Connoisseur's Guide to Cigars: The Art of Selecting and Smoking (Essential Connoisseur)
Perelman's Pocket Cyclopedia of Cigars - 2007 Edition
The Complete Idiot's Guide to Cigars, 2nd Edition (Complete Idiot's Guide to)

ASIN: 0931253055

Book Description

The best selling cigar book in the world is back as a new 3rd edition, completely updated and noticeably thicker, with 160 photos in black & white and color. Every cigar in the world is discussed in detail plus all facets of cigar making, buying, smoking and storing, as well as accessories and matching cigars with your favorite adult beverages. Cracking the Cuban code and counterfeits are also revealed, along with a wealth of information unavailable in any other book.

Customer Reviews:

Good content.......2007-03-09

I love this book very much. A lot of goog content about cigar was presented but in plain text and black/white picture.

It can be number one cigar book only if it improves the package such as more color picture, connoiseur's corner.

God like !.......2005-12-12

God like!

Best book all around, lot's of information, piles and mountain of it, no pro or against cigar propaganda, a work of art, and a must read for all cigar fans.

Good for beginners.......2005-05-30

The first half of the book is a really well-written beginners introduction into the world of cigars, their history, making, smoking, storing and other vital knowledge.
The author's an expert, and he' renowned, no doubt about it. That said, I'd appreciated that much more if he would have missed just a single opportunity to ply the reader with that fact.
The second half of the book therefore is rather a description of the self-absorbed world of Richard Carleton Hacker - who I had never heard of before, but now I know he shared a cigar with Arnold Schwarzenegger - and he couldn't help including a photo of that.
That aside: A truly enjoyable read for everybody who is into cigars.

The Ultimate Penultimate.......2004-03-09

This work has been highly overrated, since it is far from being the "ultimate" cigar book.
Firstly, it is no book for an experienced cigar smoker: it covers all of the basics soley for the novice, and only for the American novice, at that ("...our own Connecticut leaf..."). Admittedly, Mr. Hacker does this quite competently, although he either is unaware of myriads of cigar lovers outside the U.S., or has chosen to ignore them.
Secondly, this book would be more aptly entitled "The Ultimate Ego Trip," for the text is riddled with rather annoying examples of the author's unabashed conceit regarding his supposed expertise and his influence on - get this - the Cugan cigar industry!
Worst of all, however, is Mr. Hacker's claim - and in this he aligns himself with his American cigar commentator collegues - that non-Cuban smokes have now equaled, or even surpassed, the quality of Habanos. This absurd pretense - which is unknown amongst any of the scores of non-American cigar veterans I am familiar with - has its roots in the insidious Cuba-bashing campaign initiated by "Cigar Aficionado" magazine, which sought to promote sales of non-Cuban cigars by grossly exaggerating their positive attributes while debasing the quality of Habanos. It is most unfortunate that novice (American) smokers are liable to be influenced by this illusion in their quest for a premium cigar.
My advice, then, is that if you feel compelled to purchase this book, do attempt to separate fact from (Mr. Hacker's) fiction.

Just Buy This One First.......2004-01-20

The title speaks for itself, it is indeed the ultimate cigar
book. Written for the newcomer as well as the long time cigar
aficionado. Perhaps Mr. Carleton Hacker will bless us with
an exclusive book on Cubanos and elaborate on their rich history,
current markets, counterfiting, proper storage and enjoyment.
Go ahead and buy this one first, you won't regret it!!

The 2007 Report on Cigars and Cigarillos: World Market Segmentation by City

Average customer rating:

The 2007 Report on Cigars and Cigarillos: World Market Segmentation by City
Philip M. Parker
Manufacturer: ICON Group International, Inc.
ProductGroup: Book
Binding: Paperback

Econometrics | Economics | Business & Investing | Subjects | Books

Cigars | Pop Culture | Entertainment | Subjects | Books
ASIN: 0497704986
Release Date: 2006-11-13

Book Description

This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "cigars and cigarillos" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.

The 2007 Report on Cigars: World Market Segmentation by City

Average customer rating:

The 2007 Report on Cigars: World Market Segmentation by City
Philip M. Parker
Manufacturer: ICON Group International, Inc.
ProductGroup: Book
Binding: Paperback

Econometrics | Economics | Business & Investing | Subjects | Books

Cigars | Pop Culture | Entertainment | Subjects | Books
ASIN: 0497705788
Release Date: 2006-11-13

Book Description

This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "cigars" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.

The 2007 Report on Little Cigarette-Size Cigars Weighing Less Than 3 Pounds Per 1,000 Cigars: World Market Segmentation by City

Average customer rating:

The 2007 Report on Little Cigarette-Size Cigars Weighing Less Than 3 Pounds Per 1,000 Cigars: World Market Segmentation by City
Philip M. Parker
Manufacturer: ICON Group International, Inc.
ProductGroup: Book
Binding: Paperback

Econometrics | Economics | Business & Investing | Subjects | Books

Cigars | Pop Culture | Entertainment | Subjects | Books
ASIN: 0497730871
Release Date: 2006-11-13

Book Description

This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "little cigarette-size cigars weighing less than 3 pounds per 1,000 cigars" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
Average customer rating:

Inside The Tornado

WOW!

Excellent book for the technology market

One of the best business books

An AWESOME thought-provoker on high-tech strategy

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
Geoffrey A. Moore
Manufacturer: Collins
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Management | Management & Leadership | Business & Investing | Subjects | Books
General | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
General | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
Similar Items:

Crossing the Chasm

The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)

Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution

High Output Management

ASIN: 0060745819
Release Date: 2004-12-14

Amazon.com

This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.

Book Description

In this, the second of Geoff Moore's classic three–part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.

Updated for the HarperBusiness Essentials series with a new author's note.

Once a product ⢲osses the chasm⟩t is faced with the ⳯rnado,⟡ make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Download Description

The bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, Inside the Tornado is a must-read for anyone in the high-tech business.

Customer Reviews:

Inside The Tornado.......2007-08-03

Classic textbook style. Lots of charts and good information. Moore's writing style is basic academic but available nevertheless. If you do marketing in a fast-growing busines or emerging market, this is an essential part of your toolkit. The paper and printing are pocket paperback quality.

WOW!.......2007-06-11

Granted I haven't yet read the predecessor to this book, Crossing the Chasm, but this is the best business book I have read focusing on the external aspects of business. Most business books focus internally - what you and/or your company needs to do. This book takes the approach that what one does has a dependency on what's going on with the market.

The market, as defined in Crossing the Chasm, and repeated here, is divided into five sections/phases - Innovators (techies), Early Adopters (visionaries), Early Majority (pragmatists), Late Majority (conservatives), and Laggards (skeptics). Each of these groups has it's own needs that must be addressed. The predecessor deals with the "chasm" between the Early Adopters and the Early Majority. This book focuses on the tornado that occurs when a company/product gains traction with the Early Majority.

This book also borrows the concepts of "value disciplines" from "The Discipline of Market Leaders" and applies it to the various sections. There are three, somewhat mutually exclusive, disciplines - product leadership, operational excellence, and customer intimacy. It shows how initially the keys to success are focusing on product leadership and customer intimacy. Then, in the tornado, product leadership and operational excellence are key. Then, on main street, operational excellence and customer intimacy are critical.

The big challenge for people and for companies is, as with a manual transmission, shifting gears. This book does a fantastic job of explaining the changes needed at the different times, as well as how to determine when one reaches those times.

Excellent book for the technology market.......2007-05-03

Inside the Tornado is very insightful and descriptive of the technology life cycle and the experiences of a company throughout each phase. Each phase has its own dynamic of what is required of the product for success, the competition involved, roles as they relate to competition and positioning, and the leadership required throughout. Even though Inside the Tornado was written more than ten years ago, the overarching principles still apply as new technologies are created, adopted, and later replaced with a new paradigm to disrupt the market and start the cycle over again.

One of the best business books.......2006-02-20

This is probably the best and the most complete of the 3 books written by Geoffrey A. Moore. It is also one of the best business books that I have read in the past 5 years (I read a lot) . This is one of the few books that clearly states how that strategies that companies follow while crossing the Chasm differ from those while they are in the tornado or a mass adoption. It takes an indepth look at the general principles that an entrepreneurial venture should focus at during the inception stage including strategies for product design and deciding which verticals to target. It also describes how start up companies made their first sale and how they moved on from one vertical to another. And then how the very same companies adopted their products when the tornado arrived. In essence, it tells why and how companies like Oracle and Lotus could hold their ground and live under the radar in the presence of bigger rivals and how they outdid them.

This book is an exceptional resource for any Entrepreneur and business development manager or someone starting a new venture. I would highly recommend this book if you are an investment manager and invest in growth companies for this book gives you a yardstick to measure the progress of start ups and new ventures.

An AWESOME thought-provoker on high-tech strategy.......2005-12-13

Thankfully, this is NOT littered with platitudes and meaningless anaologies, the hallmarks of 99% of the latest-and-greatest business books. Especially since it was written in 1999, Moore's is an incredibly insightful and prophetic book on strategy for the high-tech industry. He was predicting cutting edge changes then that are coming into reality today in 2005. The book is much more descriptive than prescriptive though, and is best used as a tool to instigate discussions about corporate strategy, rather than as a checklist for strategic implementation.

I help run an online software development company and although it isn't exactly "high tech" I still found the vast majority of it very helpful and the rest of it fascinating. Market shifts are demanding broadband wireless Internet everywhere--free. Companies are shifting towards web-basing software applications. All very relevant to my business.

The book is well written, an easy and moderately fast read, and very accessible by anyone who is technology-savvy enough to at least hold an email address. Yes, buy it. Buy the paperback and save money.

Short Synopsis: In the infancy of a market, products need to be highly tailored to meet the psychological and technical needs of leading edge techno-geeks; nothing new here. When a company wants to take that product and make it marketable to the middle majority--where the biggest money sits--it requires a commitment to discipline and shift its strategy in order to do so. The emphasis shifts intially to identifying a single niche segment and creating a comprehensive, tailored product, that meets all of their needs--create the "whole product" by using partners and 3rd party services to patchwork the thing together. Then, stop tweaking the product. If that works, pick related niches and go after them the same way, creating the "whole product" for each of them. Once people at large are comfortable enough to make the paradigm shift for that market (this all deals with new, high-tech changes) and start doing so en masse, the strategy must completely shift again to a ship-first / fix-the-product-later mentality in a mad, market share scramble. At this phase, you are "In the Tornado." Lots of examples of successful and abysmal strategies used by high tech companies whose names are familiar to everyone, at each stage mentioned above.

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

Average customer rating:

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
Geoffrey A. Moore
Manufacturer: Collins
ProductGroup: Book
Binding: Paperback
ASIN: B000OEND0Q

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