Product Description
This book presents techniques to ensure fair freelance fees. Because it is strategy based, it will never go out of date. It is useful both for freelancers starting out and those who have been in business for years.
Customer Reviews:
What to Charge -- the most practical book you'll read.......2002-04-06
The blurb on the back of the book is right! What to Charge is one of the most practical books you'll ever read. It provides a wealth of concrete information for freelancers and consultants on how to negotiate a fair price for themselves -- and for their clients. Based on the information in the book, I accepted my first freelance writing job on a per word instead of per hour payment basis -- and ended up making three times an hour what I would have! I did not have to negotiate these rates, I simply chose the more profitable of two options offered me by the company based on information from the book about how to estimate the price of a job. It's essential reading for new and experienced freelancers.
Price It Right.......2000-03-01
"Am I asking enough for this job?" "Will I lose the job if I ask for more?" "How often can I raise my rates?" If these and other pricing questions have ever bedeviled you, What to Charge will remove some of the guess work for you. Clearly, concisely, and with many examples, Laurie Lewis discusses how to develop a successful pricing strategy, analyze pricing decisions, negotiate rates with clients, and avoid pricing pitfalls. With suggestions that are simple, practical, and easy to follow, this book gives sound advice for overcoming the "How much should I charge?" dilemma and is a "must" for would-be consultants and experienced freelancers alike.
Answers THE question freelancers struggle with ..........2000-01-18
Deciding what to charge is a basic issue freelancers struggle with constantly. As a soon-to-be freelance editor and proofreader, I found this book immensely useful AND inspiring. On a practical level, it offers a truly rational approach to setting consulting fees--no matter what field you're in. Second, and most importantly, it teaches you not to undervalue yourself and, consequently, your services.Any freelance consultant, even the most experienced, will find much of value in this book!
Book Description
This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.
* Strategies to build profitable businesses using streaming and rich media technologies;
* Critical implications of streaming and digital media technologies on today's business;
* Recommendations for evaluating, selecting and implementing the audio and video needs of your company;
* Hard data on the financial aspects of streaming projects and the demographics of users;
* Real-world ROI case studies of what has worked--and what hasn't--from companies such as Ernst & Young, JPMorgan Chase, Bumble & bumble, New York City Public Schools, MasterCard, Unisys, and More.
Download Description
Professional media corporations have discovered streaming is a cheap and easy way to broadcast content, as a fee-based service or as a marketing and advertising vehicle for traditional media distribution outlets. Other industries have tapped its potential for distance learning, corporate communications or on-line media events, like a shareholder's meeting. Today's challenge is not can you build a system to deliver audio and video over the Internet, but should you. The Business of Streaming and Digital Media gives readers a concise and direct analysis of the successes to capture and the pitfalls to avoid as they build the internet-focused portion of their distribution system.
Customer Reviews:
Not useful for businesses with a general consumer focus.......2006-08-28
This book had one welcome feature that I have never seen before - the email, personal web site, and phone number of the author, Dan Rayburn. Unfortunately, while I read this book in order to better understand the business models involved with selling media online the content is almost entirely focused on companies that wish to use streaming media for internal purposes such as training videos.
While this is of course a perfectly legitimate application of streaming media, it is not useful if you are planning to serve a consumer market. Moreover, there are disconcerting moments within the text where a survey done by Rayburn's company is discussed at length, only to conclude that it was not definitive, and more work needs to be done to draw conclusions. That sort of prevaricating makes the entire book seem more like an extended white paper or MBA student report than a definitive guide by a knowledgeable expert. The common-sense advice of later chapters (know your customer, calculate an ROI, etc) does nothing to dispell this impression.
Overall, this book would be moderately useful for a neophyte looking to manage the implementation of an internal video streaming service. But if you are looking at the consumer market or you have basic business and technology experience, it provides little new knowledge.
Excellent Read.......2005-09-30
As President/CEO of my own company, I found this book invaluable. I've read other streaming video books and this roadmap for efficient and effective video delivery is the best I've read. The emphasis on ROI in the context of "cutting edge" technologies was perhaps the most beneficial attribute of the book to my company. That said, the A-Z mechanics of implimenting streaming video or improving one's existing streaming video business model were extremely informative. I highly recommend this book to anyone considering digital media or to those currently using the technology with thoughts of streamlining and economizing their existing video delivery process. Dan Rayburn a guy worth listening to!
Required Reading..........2005-09-29
I really liked this book. This book is very easy-to-use and has an easy-to-understand style. It provides Account Managers & Media Planners a working knowledge of the tools and analyses for which these technologies will affect running a new media department. The real world examples are priceless.
I found that it makes all the proper recommendations and that this book is a must-read for anyone in the Streaming or Web conferencing space.
I make it required reading for anyone on my sales or account management teams.
Christopher Kelly
Media Services Operations Manager
Globix Corporation
Excellent intro to the business of streaming media.......2005-09-19
There are far too few books out on the subject of streaming media, especially ones that are up to date after "the dot bomb" of a couple years back. Dan Rayburn's book is an excellent introduction to the industry for anyone trying to get his or her bearings. The study included in the appendix is also quite helpful and timely.
DRSULO.......2005-09-18
This is a must read for anyone evaluating whether or not streaming is right for their business regardless of their organizations size. It gives you examples, backed by case studies, what has worked and more importantly what hasn't. Knowing what to avoid while considering your options, in many cases is as important as how to go to market. Understanding that will enable businesses to deploy that much faster and begin taking advantage of this technology, enabling them to begin to monitize on their strategy. I look forward to future publications.
DRS
Book Description
Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications.
New In The Book:
- Consumer generated content and portals
- Distribution of full-length video content
- New distribution outlets for delivering content (Sling, TiVO, IPTV)
- Addition of Flash streaming technology and Podcasting
- Up-to-date market research and data
- New industry pricing data
* Discover how new video distribution channels & devices are affecting your content business
* Learn what you should pay for online video services and what you should expect in return
* Understand the differences between the Flash and Windows Media formats
* Read real-world ROI case studies of what has worked and what hasn't across b2b and b2c verticals
Book Description
This digital document is an article from Software Industry Report, published by Millin Publishing, Inc. on March 22, 1999. The length of the article is 413 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: 3COM MIGRATES TO WINDOWS MEDIA TECHNOLOGIES FOR INTERNAL, COMMERCIAL STREAMING MEDIA APPS.
Publication:
Software Industry Report (Newsletter)
Date: March 22, 1999
Publisher: Millin Publishing, Inc.
Volume: 31
Issue: 6
Page: 1(1)
Distributed by Thomson Gale
Average customer rating:
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BtoBtoC Streaming Media: Helping Companies Streamline Consumer Communications
Yankee Group
Manufacturer: MarketResearch.com
ProductGroup: Book
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 Research
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ASIN: B00005UPYI
Release Date: 2001-06-01 |
Book Description
Online audio and video, technology deployed initially by media companies seeking to deliver on-demand content and programming, is beginning to transform the Web into a platform that companies can use to deliver multimedia marketing messages, customer support, and other consumer-focused information. These emerging applications are creating a new class of non-traditional media unique to broadband with the potential to both enhance corporate marketing efforts and boost consumer demand for high-speed access services. Along the way, the rise of "on-demand marketing" enabled by online audio and video will create a substantial new stream of marketing revenue for the Web market. This evolution is giving birth to a new Internet market sector, BtoBtoC streaming media, which can be defined as businesses in the streaming media industry that sell audio and video tools and services to other businesses that, in turn, use the technology to streamline the ways they communicate with their customers. It encompasses not only the delivery of commercials inserted in online media programming but also the offering of multimedia infomercials, product installation instructions, and other relevant corporate content that users can retrieve on an on-demand basis. BtoBtoC streaming media also represents a powerful new tool at the disposal of advertisers pursuing closed-loop marketing strategies that aim to capitalize on the synergies possible from coordinating traditional marketing efforts with the interactive selling capabilities of the Web.
Download Description
Online audio and video, technology deployed initially by media companies seeking to deliver on-demand content and programming, is beginning to transform the Web into a platform that companies can use to deliver multimedia marketing messages, customer support, and other consumer-focused information. These emerging applications are creating a new class of non-traditional media unique to broadband with the potential to both enhance corporate marketing efforts and boost consumer demand for high-speed access services. Along the way, the rise of "on-demand marketing" enabled by online audio and video will create a substantial new stream of marketing revenue for the Web market. This evolution is giving birth to a new Internet market sector, BtoBtoC streaming media, which can be defined as businesses in the streaming media industry that sell audio and video tools and services to other businesses that, in turn, use the technology to streamline the ways they communicate with their customers. It encompasses not only the delivery of commercials inserted in online media programming but also the offering of multimedia infomercials, product installation instructions, and other relevant corporate content that users can retrieve on an on-demand basis. BtoBtoC streaming media also represents a powerful new tool at the disposal of advertisers pursuing closed-loop marketing strategies that aim to capitalize on the synergies possible from coordinating traditional marketing efforts with the interactive selling capabilities of the Web.
Average customer rating:
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CHINA MOBILTY SOLUTIONS UNVEILS STREAMING MEDIA FIELD TRIALS. : An article from: Worldwide Telecom
Manufacturer: Worldwide Videotex
ProductGroup: Book
Binding: Digital
General
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ASIN: B000ALTA8W
Release Date: 2005-07-25 |
Book Description
This digital document is an article from Worldwide Telecom, published by Worldwide Videotex on July 1, 2005. The length of the article is 488 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: CHINA MOBILTY SOLUTIONS UNVEILS STREAMING MEDIA FIELD TRIALS.
Publication:
Worldwide Telecom (Newsletter)
Date: July 1, 2005
Publisher: Worldwide Videotex
Volume: 17
Issue: 7
Page: NA
Distributed by Thomson Gale
Average customer rating:
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The dream network: Networld+Interop's Event Network brings together the latest wired and wireless technologies, including voice over IP, video streaming ... An article from: Communications News
Alex Dunne
Manufacturer: Thomson Gale
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ASIN: B000EPFM04
Release Date: 2006-02-23 |
Book Description
This digital document is an article from Communications News, published by Thomson Gale on April 1, 2005. The length of the article is 625 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: The dream network: Networld+Interop's Event Network brings together the latest wired and wireless technologies, including voice over IP, video streaming and network security.(Networld + Interop)
Author: Alex Dunne
Publication:
Communications News (Magazine/Journal)
Date: April 1, 2005
Publisher: Thomson Gale
Volume: 42
Issue: 4
Page: 18(2)
Distributed by Thomson Gale
Average customer rating:
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E-Mail, Web Conferencing and Streaming Media Prove Their Worth in Enterprise Marketing
Yankee Group
Manufacturer: MarketResearch.com
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ASIN: B00008I9Y3
Release Date: 2002-11-01 |
Book Description
The use of e-mail, Web conferencing and streaming media in corporate sales and marketing has helped thousands of businesses significantly increase sales at considerably lower customer acquisition costs in the past year. This report analyzes the key vendors and service providers for e-mail, Web conferencing and streaming media communications. It also examines how enterprises use these communications tools in their sales and marketing efforts and outlines several examples and case studies. Actual case study results presented in this report include a 77 percent reduction in sales lead generation costs by an enterprise software company; 10 to 15 percent increases in conversion rates by an online retailer and a 50 percent reduction in sales cycle times by an equipment financing company. The markets for each of the three technologies are expanding significantly. Enterprises implementing marketing solutions correctly are achieving impressive results in generating new sales leads and converting them into customers. Exhibit 1 shows the primary objectives pursued through e-mail marketing, Web conferencing and streaming media solutions.
Book Description
This digital document is an article from The Newsletter on Newsletters, published by Bradinal Communications on July 31, 2000. The length of the article is 5924 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Former Phillips VP launches his first newsletter, on "streaming media technology".
Publication:
The Newsletter on Newsletters (Newsletter)
Date: July 31, 2000
Publisher: Bradinal Communications
Volume: 37
Issue: 14
Page: 3
Distributed by Thomson Gale
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GEO TO TAKE CENTER STAGE IN WIRELESS STREAMING VIDEO.(Company Business and Marketing): An article from: Worldwide Telecom
Manufacturer: Worldwide Videotex
ProductGroup: Book
Binding: Digital
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ASIN: B0008HJLVO
Release Date: 2005-07-28 |
Book Description
This digital document is an article from Worldwide Telecom, published by Worldwide Videotex on February 1, 2001. The length of the article is 649 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: GEO TO TAKE CENTER STAGE IN WIRELESS STREAMING VIDEO.(Company Business and Marketing)
Publication:
Worldwide Telecom (Newsletter)
Date: February 1, 2001
Publisher: Worldwide Videotex
Volume: 13
Issue: 2
Page: NA
Distributed by Thomson Gale
Books:
- Wicked Wit of Jane Austen
- Wordbook of Australian Idiom - Aussie Slang: No Worries! She's Apples!
- You Matter More Than You Think: What A Woman Needs to Know about the Difference She Makes
- 2001: a global odyssey. (future challenges for CEOs) (Speaking Out): An article from: Chief Executive (U.S.)
- 22 Keys to Sales Success: How to Make It Big in Financial Services
- 3G: more than just speed: third-generation (3G) wireless technology promises a host of new services and applications.(Emerging Technologies): An article from: Mobile Business Advisor
- Abstract morphemes and lexical representation: the CV-Skeleton in Arabic [An article from: Cognition]
- Administración, gestión y comercialización en la pequeña empresa, Formación Profesional, grado medio
- Airline: A Strategic Management Simulation (4th Edition)
- Airport Planning & Development Handbook: A Global Survey
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