The Dilemmas of the Dollar: The Economics and Politics of the United States International Monetary Policy

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The Dilemmas of the Dollar: The Economics and Politics of the United States International Monetary Policy
C. Fred Bergsten
Manufacturer: New York University Press
ProductGroup: Book
Binding: Hardcover
ASIN: 0814709877

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The Dilemmas of the Dollar: The Economics and Politics of United States International Monetary Policy
C. Fred Bergsten
Manufacturer: New York University Press
ProductGroup: Book
Binding: Hardcover

International | Economics | Business & Investing | Subjects | Books
Public Finance | Economics | Business & Investing | Subjects | Books
ASIN: 0814710018

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Entrepreneur Magazine's Ultimate Small Business Marketing Guide

Plenty of Good Ideas

Sales 101,201,301,401

Great source of marketing ideas for any organization!

Entrepreneur's Ultimate Startup Directory by Stephenson

Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof
James Stephenson
Manufacturer: Entrepreneur Press
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
General | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
Marketing | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
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The 33 Ruthless Rules of Local Advertising

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The Small Business Bible: Everything You Need To Know To Succeed In Your Small Business

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ASIN: 1932156100

Book Description

This book is a virtual warehouse of marketing ideas, packed to the rafters with 1.500 great marketing tricks guaranteed to boost sales revenues, profits, and customer loyalty.

Customer Reviews:

Entrepreneur Magazine's Ultimate Small Business Marketing Guide.......2007-07-17

Ultimate Small Business Marketing Guide boasts over 1500 marketing tips and tricks. This helpful information is divided into sections related to everything from research and planning through dealing with employees and improving customer service to advertising and creative selling. Each tip is also labelled with symbols that indicate approximately how much money it would take to implement this plan, if you can do the work yourself, if professional services are available in this particular area, as well as additional online or print resources that may help in this regard.

This book is thick and quite complete with ideas that are explained in good detail. The information is extremely well organized and easy to understand, flowing naturally from planning through sales. There are also lots of good checklists and surveys to help keep the entrepreneur organized and focused. Most of the information provided focuses on brick and mortar businesses. Nonetheless, a good deal of these notions can easily be modified for virtually any business brick and mortar or online.

Plenty of Good Ideas.......2006-03-10

This book is not a cover-to-cover book about marketing theory, but rather a large series of examples that cover many marketing categories and topics. While I can't say I use a lot of these ideas everyday, many are good and for me, the best benefit is reading a wide variety of ideas in general. Marketing is more creativity than science in my opinion (once you identify a real market with some measure of certainty), so reading such a varied collection gets my mind thinking in new directions. That alone made the book worth it for my money. YMMV.

Sales 101,201,301,401.......2006-03-04

Very comprehensive from a topic standpoint! May not completely discuss a topic, but it covers them all. It also provides a tremendous amount of great ideas, which was what I purchased the book for.

Great source of marketing ideas for any organization!.......2006-02-24

I originally checked out a copy of this book from my local library. However after reading it cover to cover, I wanted to purchase my own copy. The author comes up with some really good and practical marketing ideas. I used some of the ideas in the book to come up with a couple of marketing pieces for the local non-profit organization that I am currently volunteering with. The book does a good job of telling the reader what to do, but it falls a little short in telling how to do it. Overall, it is a good book to have in my business library.

Entrepreneur's Ultimate Startup Directory by Stephenson.......2005-12-01

The directory teaches how to begin a start-up business. The basic steps are as follows:
- get started and avoid analysis paralysis
- decide on a title for the company
- start-up planning and implementation
- decide on whether or not it is home-based
- deal with legal dimensions
- do franchise research
- research the market

Sample businesses cited by the author are as follows:
- mobile computer training
- online wedding consultant
- 800 call center
- proposal writer
- used computer sales
- computer upgrades
- virtual tours
- leatherassociation.com
- second hand clothing store
- used wedding gowns
- education day care centers

The acquisition is well worth the price for the information content provided. The presentation is well-organized and easy
to read.

Visionary Business: An Entrepreneur's Guide to Success

Average customer rating:

Great Book, very inspiring
Keeping it simple
The power of our intentions create reality...
Entertaining and Instructive until it gets patronizing
Eyes on the Horizon...Both Feet on the Ground

Visionary Business: An Entrepreneur's Guide to Success
Marc Allen
Manufacturer: New World Library
ProductGroup: Book
Binding: Paperback

General | Biographies & Memoirs | Subjects | Books

General | Business & Investing | Subjects | Books

Motivational | Management & Leadership | Business & Investing | Subjects | Books

Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

New Business Enterprises | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

General | Publishing & Books | Reference | Subjects | Books
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ASIN: 1577310195

Book Description

This breakthrough book shows you not only how to envision and create success, but also how to build a truly visionary business: one that supports its employees, the community, and the environment. A combination of Richard Bach’s Illusions and Tom Peters' In Search of Excellence, Visionary Business describes the quest for entrepreneurial success as being far more than the ability to be financially savvy. It tells the story of entrepreneur Marc Allen’s unlikely rise to success. Told as an anecdotal tale of wisdom, Allen makes clear from the start that he learned as he went and that his secret to success lies not so much in management élan but in practical grace and humble persistence. In this story, Allen's steward/mentor, an older investment specialist named Bernie, teaches him the ways of ethical and socially responsible business. Together, they direct Allen's fledgling attempts into a thriving corporate success, founded on principles as diverse as Eastern and Western spirituality, simple kindness, mysticism, and market savvy. Allen summarizes his experience in the “Twenty-five Principles and Practices of Visionary Business.” He discusses the value of benefits and profit-sharing programs; the importance of hiring passionate people; management by goals rather than by crisis; why money, while essential, is secondary; how opportunities lurk within every adversity; why an employee handbook is a powerful tool for success; and how some understanding of a higher power can provide guidance and inspiration.

Customer Reviews:

Great Book, very inspiring.......2007-09-26

I really loved this book. Its easy to read, but gives great concepts on being a business owner. Very motivational and inspirational and will lay a good foundation for any entreprenuer.

Keeping it simple .......2006-03-28

I am a business coach. This is my favorite book to reccomend to clients who say "I don't read" .Inevitably, they always come back to the next session sharing how easy and relevant the book was! There is so much to learn and apply from Visionary Business. Three principles however seem to always stick with my clients.
* Have a plan- work the plan.
* Share with your people; when in doubt lean towards the employee.
* Find a bigger reason then money to be in business

In short; On a scale of 1-5 this is a ten! Alicia Fruin

The power of our intentions create reality..........2002-03-23

...and that's needed today more than ever.

I had never heard of Marc Allen before finding this book in audio format at a local rental store. You may not have heard of him, either, but whether you are starting a business or just trying to manage your life better, I encourage you to check out the audio or print version of this book.

I was just looking for something to help me in my work. The title "Visionary Business" caught my eye. It was a short, yet unabridged audio book, and read by the author. I figured it might help. Couldn't hurt. Why not try it? What I expected to get was the usual one or two good ideas that might make it worth the price of the listening...

It's such a thin volume, after all.

What I got instead was a new vision and practical approach to my business and to living, which was so amazing...

It's such a thin volume, after all.

In it, we meet a character named Bernie, who says (among other things):

"When you believe in yourself enough, your most important desires will become intentions, and your intentions will manifest in reality. It's a law of nature. Intentions produce results. Our thoughts and our words are powerful -- powerful enough to create what we want... So be it. So it is."

At the same time, I was reading THE POWER OF NOW, by Eckhart Tolle, and having daily Ah-Ha's that were nudging me into a little more presence and away from some of my old head trash...

In Visionary Business, I was reading a story of a struggling start-up business and an entrepreneur who reminded me of myself. I'm sure many readers would feel the same.

At one point, Bernie asks the young man how his business plan is working, and he describes it as a barge that is very hard to move... He is then encouraged, not to work on his plans, forecasts, action plans, etc., but on his VISION -- the vision of that barge... because as long as he sees it as not moving, nothing else he does will matter.

Understanding that your vision is the controlling factor is vital. There's a song I love by David Wilcox, that includes the words:

"I got such a mess between my ears
like dishes in the sink
Stuff I don't believe just tumbles in
until I don't have room to think...
...All my failures are on display,
the broken dreams of yesterday
Stuff I should have thrown away,
but I've kept it here instead
I've got to empty out the inside of my head"

Stuck barge or cluttered head, we get what we envision, and the power of our intention is greater than we have dreamed.

This is a storyteller's tale. Spun more than told, and practical as well, with business advice and guidelines for a healthy enterprise in addition to the emphasis on working on your vision (and emptying the trash from the inside of your head).

A final thought that I found helpful (in reading the author's bio) was this: Decide you are going to do everything in life in an easy, relaxed manner & a healthy and positive way... I appreciate that bit of vision a lot -- maybe most of all, and I'm seeing its fruit in the lives around me.

Entertaining and Instructive until it gets patronizing.......2001-05-23

This review pertains to the Audible.com version of the book. Initially, I enjoyed hearing the tale of a novice company builder and his patron, a wise old business man. The narrative style reminds me of sections in "Rich Dad, Poor Dad." A number of pithy maxims are shared with us through the eyes of the pupil, but towards the end of the book we start getting sermons.

There are long spiels on how science has only realized what many deep thinkers (e.g. Buddhists) have known all along. One silly example was his point that the Buddhists say "we are empty", and the author goes aha -- see they knew that before the physicists discovered atoms are mostly space. Maybe I'm overdramatizing here, but the author's naivete and aggrandizing statements remind me of the spin Nostradamus lovers present to the rest of the world. Other sermonizing statements include (paraphrasing) "if you don't know what to do with a company problem, put it in God's hands and do his will." Of course, the author must be unbiased, so he always says "God as you see him or her." Sounds reasonable, but then he goes into this section where even atheists *must* know there is some kind of God, and if they don't, can they create universes? Some great reasoning and open minded thinking there.

There were lots of other statements where I just shook my head thinking the author should stay grounded on earth, or at least, stay focused on the supposed topic. If you get this book, I suggest you avoid the final sections where he becomes heavily spiritual.

Eyes on the Horizon...Both Feet on the Ground.......2001-02-17

It is important to understand that this is a fictionalized account of a true story, and, that the twelve "Keys of Visionary Business" will be of greatest benefit to those who are about to begin or have already embarked on an entrepreneurial venture of some kind. My own opinion is that the same twelve "Keys" could be almost as valuable to everyone else in business. I say "almost" because the perils and opportunities of entrepreneurship pose quite unique challenges which almost always must be overcome with limited resources, including (especially) experience. In Allen's fictionalized account, there are two main characters: The narrator and his mentor, Bernie. Allen devotes a separate chapter to each of the 12 "Keys" and then provides an Epilogue, followed by an Afterword in which he includes 25 principles and practices of visionary business. This term has many different, sometimes quite different denotations and connotations. In this context, Allen means (a) being able to envision with absolute clarity what you want your business to be and (b) building the business guided by that vision.

Having embarked on a number of entrepreneurial ventures myself, and now working with many others who have, I can personally attest to the great value of the "Keys" but it would be a disservice to the author and to you, were I to divulge them here. Each must be shared within the context of the on-going interaction between the two. Bernie asks all of the questions I wish someone had asked me. Of even greater value is the wisdom he shares, sometimes strategically withholding it until the narrator is ready for it. Their rapport reminds me of the rapport which Mitch Albom describes in Tuesdays with Morrie.

Book Description

Are you a college student or recent graduate with a great idea for a business?

You're not alone. All across the country, more and more students are seeking advice on starting their own businesses. The entrepreneurial spirit is thriving at Harvard, where many students, past and present, have become successful business ownersâeven founders of Fortune 500 companies. Now, some of the bright minds of the Harvard Entrepreneurs Club, a recognized student organization of Harvard College, have compiled their business knowledge and experience into one comprehensive manual to aid students in making their entrepreneurial dreams come true. This professional and practical guide will take you step by step through the process of starting and maintaining a business. Poonam Sharma and fellow members of the Club have tailored this useful resource to the unique issues and obstacles that students will face. You'll receive invaluable advice on formulating a business plan, advertising, legal protection, business ethics, and much more.

Even if you have no professional experience, little marketing know-how, or even a small bank account, this book can teach you how to join the ever-growing ranks of students who know firsthand the pleasureâand the profitâthat come from being your own boss and bringing your business idea to life.

Customer Reviews:

Very good.......2007-05-13

great book, aimed specially at college students. Very different from the many others I read, exactly what i was looking for. Very easy to read too.

Delivers What It Promises........2007-02-14

I read this book recently, and found it to be a handy preliminary guide, which accomplished what it promises: A basic introduction to all the issues and topics a budding entrepreneur needs to consider. I would recommend it to anyone who wants to get up to speed on the basics of entrepreneurship quickly.

Smart.......2004-05-18

Teaches a smart, straightforward approach to starting your own business. At first I thought a lot of what I was reading was common sense, but then I realzied that when dealing with the array of challenges facing a new venture, its easy for entrepreneurs to get off-track, and this book helps bring us back.

Excellent.......2003-08-04

While not necessarily for the experienced business man or woman, this book is an excellently written explanation of the challenges and proper questions that need to be asked when creating a business. The writing style is charming and witty and filled with a good balance of theoretical motivation and explanation as it is with real world examples and practical application. I highly recommend this book to anyone seeking to become an entrepreneur or who is simply interested in the subject matter.

Worst business book ever - even when I got it as a gift........2003-02-20

I'm so embarrassed my friend gave me this book as a gift as I get ready to launch my own company that I want to return his money. This book is written like a term paper by an inexperienced student who leveraged the Harvard name. It was a worthless waste of my time to even scan it.

Book Description

Embark on Your New Career

You love popping a mess of ingredients into the oven and seeing a gourment meal emerge. You enjoy interacting with people from all over the world. You're inspired by a fast-paced, high-energy atmosphere where each day is unlike the one before. If this sounds like you, then you're suited for a career in the restaurant industry—and this is the place to start.

This pocket guide dishes out insider secrets to give you an edge in today's competitive job market. Industry professionals offer valuable advice on:

Writing resumes
Landing the job
Acing interviews
Getting promoted

From chef to waiter to manager and more, the perfect job for you is out there—and we'll show you how to get it.

How to Be an Entrepreneur and Keep Your Sanity: The African-American Guide to Owning, Building and Maintaining Successfully Your Own Small Business

Average customer rating:

Great stuff
AN OUTSTANDING WEALTH OF INFORMATION FOR ENTREPRENEURS!

How to Be an Entrepreneur and Keep Your Sanity: The African-American Guide to Owning, Building and Maintaining Successfully Your Own Small Business
Paula McCoy-Pinderhughes
Manufacturer: Amber Communications Group, Inc.
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
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ASIN: 0972751998

Book Description

How to Be an Entrepreneur and Keep Your Sanity is an easy-to-follow business and entrepreneurial guide that answers all your questions about making your small business profitable. Ms. Pinderhughes will teach you how to Beat the Competition with Ease and reveals her secrets to success on important topics such as: How to Make Money with Your Business; How to Choose the Best Business for You; ·How to Finance your Business and Bank your Profits for Top Dollar; How to Get the Best Insurance for the Most Profitable Results; How to have a Fool-Proof Plan for Management, Marketing, Publicity & Advertising; How to find the best space for Your Home-Base or Commercial Business; How to How to Build and Expand Your Thriving Web-site Business to an International Market; How to be spiritual, disciplined and determined to succeed.

Customer Reviews:

Great stuff.......2005-05-09

This book has been really helpful in getting me organized and thinking about my small business as a Business rather than something I do. How to Be an Entrepreneur and Keep Your Sanity is a wonderful resource.

AN OUTSTANDING WEALTH OF INFORMATION FOR ENTREPRENEURS!.......2004-11-26

How to Be an Entrepreneur and Keep Your Sanity is a wonderful, informational tool of success for power speakers, motivational seminars and organizations with ideal goals in mind for helping the entrepreneur to excel beyond one's proximal business goals and truly succeed. It is also a power handbook that prepares entrepreneurs to take realistic steps before starting a business, analyze one's personal strengths with helpful self-check lists, make sound investments upon researching all possibilities for assistance and support, create a sound power plan for advertising and marketing, and it provides valuable contacts, investors and resources. Paula has devised a well constructed manual for today's entrepreneur who wants to grow and prosper. I highly recommend this title and will make reference to it in my own power seminars. I only take along less than a dozen books, and How to Be an Entrepreneur and Keep Your Sanity has made the list. There is an incredible and OUTSTANDING wealth of information in one book by Paula McCoy Pinderhughes.

The Black Entrepreneur's Guide to Success

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The Black Entrepreneur's Guide to Success
Melvin J., II Gravely , and Apryl Motley
Manufacturer: Apu Pub Group
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

Book Description

To the point, accurate, and jam-packed with crucial advice and steps for new business owners (or those about to enter business) including the kinds of behind the scene problems black entrepreneurs will face along the way and how to effectively deal with these issues.

Entrepreneur magazine's how to start a lawn care service: A step-by-step guide to success (Guide)

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Entrepreneur magazine's how to start a lawn care service: A step-by-step guide to success (Guide)
Eileen Figure Sandlin
Manufacturer: Entrepreneur Media Inc
ProductGroup: Book
Binding: Unknown Binding

Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
ASIN: B0006S84NQ

Small Business Management: An Entrepreneur's Guide to Success

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Small Business Management: An Entrepreneur's Guide to Success

Manufacturer: Richard D Irwin
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
ASIN: 0256140944

Book Description

A short, concise small business management text primarily for the two-year market. The second edition contains a business plan workbook, a practical perspective, and effective pedagogy.

Walking the High-Tech High Wire: The Technical Entrepreneur's Guide to Running a Successful Enterprise

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Walking the High-Tech High Wire: The Technical Entrepreneur's Guide to Running a Successful Enterprise
David Adamson
Manufacturer: McGraw-Hill Companies
ProductGroup: Book
Binding: Hardcover

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ASIN: 0070004684

Entrepreneur magazine's growing your business: A step-by-step guide to success (Guide)

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Entrepreneur magazine's growing your business: A step-by-step guide to success (Guide)
Mark Henricks
Manufacturer: Entrepreneur Media Inc
ProductGroup: Book
Binding: Unknown Binding

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ASIN: B0006RPRGY

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