Hospitality Sales: A Marketing Approach

Book Description

What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book:
* Presents selling as the vital link between marketing and operations
* Explains concepts and practices with clear, real-world examples
* Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology
* Provides summaries and discussion questions at the end of each chapter
* Features a quick-reference glossary of important terms
Hospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.

Customer Reviews:

Good intro to the industry; good refresher course.......2003-03-19

I have to give this book a thumbs up. Real world examples. There are terms that are used throughout the book that are emphasized, and not relevanet to the real world. I have five years of Hospitality Marketing/CVB experience; I have been out of the business two years and this is an excellent refresher course.

Lessons From the Field: A Common-Sense Approach to Effective Hotel Sales

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Lessons From the Field: A Common-Sense Approach to Effective Hotel Sales

Manufacturer: JMP Press
ProductGroup: Book
Binding: Paperback
Similar Items:

Hospitality Sales: Selling Smarter

ASIN: 0971301905

Product Description

An easy to read, easy to follow tool to maximize sales & market share in the hotel industry. Co-authored by two well known industry practitioners, Howard Feiertag of Va Tech and John Hogan of Best Western International.

Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach (Cabi Publishing)

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The Book which explains Tourism's War with Terrorism

Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach (Cabi Publishing)
David Beirman
Manufacturer: CABI
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Hospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books

Ethics | Business Life | Business & Investing | Subjects | Books

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All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

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ASIN: 0851997295

Book Description

Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays. The September 11, 2001, terrorist attack against the United States impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance or destination crisis management for the global tourism industry. Experienced tourism marketer and trainer, David Beirman, has created a guide to crisis management for tourism operators and offices. He provides detailed case studies of different types of crises from around the world, with analyses of the strengths and weaknesses of the approach taken by tourism managers. This is an invaluable reference for tourism managers anywhere in the world, and a useful resource for tourism students.

Customer Reviews:

The Book which explains Tourism's War with Terrorism.......2003-11-03

Let me be right upfront. I'm the author of this book so naturally
I think its pretty good. This book is not a matter of theory as I have lived my subject for years. I'm an Australian who runs the Israel Government Tourism Office in my part of the world and
as a result I have spent three years marketing a tourism destination in crisis. I thought by examning how 10 othe countries handled a range of crises I could do my job a lot better and pass on the lessons I learned to you the reader.

I'd rather you draw your own conclusions but I'd like to tell Americans involved in all business and especially the travel and hospitality business why you should read Restoring Tourism Destinations in Crisis.

I've outlined a series of steps based on a system I adapted called the DESTCON scale to rank and establish a set of procedures for any business to market its way out of those crises which are beyond the management control of the firm. The crisis types the book features are Terrorism, War, Epidemics, Natural Disasters and Crime Waves.

The longest chapter in the book focuses on the response of the American Tourism industry to the September 11 disaster. You will find out that because of a less than brilliant decision by former
adminstration of President Bill Clinton in 1996 to close the US Tourism and Travel Authority, the recovery of the $450 billion US tourism industry was left in the hands of the Travel Industry Association, the private sector and 50 American states. Many of the the problems of the US travel industry's recovery from September 11 is largely due to the fact that the Federal government has failed to make a major commitment to helping an industry which employs millions of Americans. It is to the great credit of the provate sector of the American tourism industry that they have achieved so much in the face of a US Federal Government that gave them so little support. I have also featured the heroic and inspirational story of the New York Tourism's brilliant marketing campaign to inspire both American and foreign tourists to come back to New York following September 11.

When you read of the 11 global case studies I researched on the recovery from crisis around the world, all the success stories outlined in my book show that government has a positive role to play in the recovery process.

While the subject matter of my book is the travel industry's marketing recovery from crisis the relevance of those case studies applies to all business enterprises which have the potential to fall victims of events beyond the control of the boardroom.

The cost of my book is $40 or the equivalent of a cheap dinner for two. The lessons I have learned and which are outlined in the book could be worth billions of dollars to a big business, millions to a medium business and the very survival of a small business. Sure I'd love you to buy a copy of the book but get one for your own sake. Millions of Americans thought terrorism could never happen to them. This book gives you and your business the tools to survive the storms of man and nature.

Book Description

Drawing from the insights of leading sales executives, Selling Hospitality: A Situational Approach discusses the changing hospitality sales profession, including the three emerging selling roles and when to use them. Transactional selling, consultative selling, and alliance selling are unique approaches that salespeople use depending on situational factors. This book will help you understand the new world of buyer-seller relationships and succeed in each sales situation.

Hotel and Food Service Marketing: A Managerial Approach

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Hotel and Food Service Marketing: A Managerial Approach
Francis Buttle
Manufacturer: Thomson Learning
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Hospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books

Marketing Management for the Hospitality Industry: A Strategic Approach

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Marketing Management for the Hospitality Industry: A Strategic Approach
Allen Z. Reich
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Hospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books

General | Cooking, Food & Wine | Subjects | Books

Health Care Delivery | Administration & Policy | Medicine | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

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Professional | Qualifying Textbooks - Fall 2007 | Stores | Books

Travel | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 0471310123

Book Description

The only advanced marketing textbook specifically focused on the hospitality industry . . .

The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy. More than ever, businesses must focus their marketing efforts on specific segments within the market. Success in the hospitality industry demands that you develop the cutting-edge decision-making skills necessary for effective strategic market management.

Marketing Management for the Hospitality Industry provides comprehensive coverage of marketing from both long- and short-term perspectives. Each chapter is an actual component of an overall strategic marketing model, and the book's easy-to-read, hands-on approach simplifies complex material and enables you to grasp difficult concepts quickly and completely.

Inside you'll find:

How-to's for planning long- and short-term marketing strategies
Examples of successful marketing strategies
Specific techniques for analyzing markets
Strategic development and administrative aspects of marketing
Sample strategic marketing plans that clearly demonstrate how marketing strategies are applied in both the lodging and foodservice segments of the industry
Tips on integrating marketing strategy with overall business strategy
Numerous charts and tables that support the text and clarify difficult points

Book Description

Key Features:
- Explores tourism marketing in the context of inter-organisational collaboration
- Explains key concepts relevant to collaborative marketing
- Detailed case studies across various sectors of the industry worldwide

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The book begins with an overview of existing marketing and strategic marketing theory and practice before introducing concepts, theories and issues central to inter-organisational collaboration. The book then concludes with a series of detailed thematic chapters with contemporary tourism marketing case study material which explores the myriad of collaborative marketing strategies undertaken by tourism organisations across the world.

Average customer rating:

Chock full of stuff but painful to read and hard to use.

Great Book for those wanting to start a LLC by themselves!

Book Review

Limited Liability Company: Small Business Start-Up Kit (Small Business Library)
Dan Sitarz
Manufacturer: Nova Publishing Company
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
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Similar Items:

How to Form and Operate a Limited Liability Company: A Do-It-Yourself Guide (How to Form & Operate a Limited Liability Company (W/CD))

Corporation, 2nd Edition: Small Business Start-Up Kit (Small Business Made Simple)

Profits, Taxes & LLCs (Series 200: Investors & Businesses)

S-Corporation, 2nd Edition: Small Business Start-Up Kit (Small Business Made Simple)

How to Use Limited Liability Companies & Limited Partnerships

ASIN: 0935755764

Book Description

All of the forms and instructions needed to set up a small business limited liabilty company.

Customer Reviews:

Chock full of stuff but painful to read and hard to use........2005-02-10

This book has lots of financial worksheets and checklists, but they're not written in a helpful manner or format. Plus, you end up entering much of the same info into many checklists over and over again. Worse, the text is really painful to read. It's not broken down into bite-size pieces or written in plain-English. And I have to agree with Mr. Bingham that it is hard to use the CD-ROM because you have to click into each folder to see what's there and then click into BOTH the PDF forms and text forms folders, because sometimes the forms in the two folders are just duplicates of each other while other times a form only exists in one folder or the other. In short, the book is heavy on forms and worksheets whose usefulness is questionable, and light on text.

Great Book for those wanting to start a LLC by themselves!.......2002-06-28

I find this book to be one of the best on the subject of LLC's. I myself invest in real estate and run everything through my LLC's. This book has pretty much all you need for running your company, every single form is incredibly useful. I personally do not use the Residential/Commerical lease forms because I use my own and each state and cities within the state have different rental regulations and laws. I strongly disagree with Mr. Bingham's review about the CD-Rom because in the book on pages 9-12 contain a list of the forms found on the CD-Rom and which form lable goes with which topic. An example of this is:

"Chapter 2: Business Start-Up Checklist"
Form 1: Business Start-Up Checklist (text form)"

The forms on the CD-Rom are in text and pdf format. I wonder if Mr. Bingham even opened the book because this is discussed at the beginning of the book with the "List of Forms-on-CD" section and throughout the rest of the book. I think this is a must have for those either considering forming a LLC for your business or running an existing one. This book is saving me a lot of time and effort and will do the same for you!

Book Review.......2002-01-23

This book is a fairly general overview of running a company. It doesn't really delve into anything too difficult and a lot of its bulk (number of pages) is made up by repeating the same material (as forms) with minor variations. Clarity could be greatly improved if a single iteration of the form was given, and the areas that were subject to variations were so indicated. The way it's done you have to compare 4-8 variations to see what changes between them. Another serious failing is the lack of an index for the forms on the CD. They are simply labeled Doc1, Doc2, etc. You have to open each one to find out what they are. The book does not refer to them by the names on the CD, and there is no index in either the book or on the CD. This is a mediocre book, not bad, not great.

Partnerships: Small Business Start-Up Kit (Small Business Library)

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Partnerships: Small Business Start-Up Kit (Small Business Library)
Daniel Sitarz
Manufacturer: Nova Publishing Company
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

General | Reference | Business & Investing | Subjects | Books

Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

Legal Guides | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

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General | Reference | Subjects | Books

Private Law | Law | Subjects | Books
ASIN: 0935755756

Book Description

Everything necessary to start up a small business partnership.

Partnership, 2nd Edition: Small Business Start-Up Kit (Small Business Made Simple)

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Partnership, 2nd Edition: Small Business Start-Up Kit (Small Business Made Simple)
Daniel Sitarz
Manufacturer: Nova Publishing Company
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Business Law | Reference | Business & Investing | Subjects | Books

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

General | Administrative Law | Law | Subjects | Books

Franchising | Business | Law | Subjects | Books

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Book Description

A complete, easy to use guide that contains everything needed to successfully set up a small business partership.

Alpha Limited Liability Company Kit Special Book Edition

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Alpha Limited Liability Company Kit Special Book Edition
Kermit Burton
Manufacturer: Alpha Publications of America
ProductGroup: Book
Binding: Paperback

Business Law | Reference | Business & Investing | Subjects | Books

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General | Law | Subjects | Books

Book Description

The complete do-it-yourself Limited Liability Company Kit with Articles of Organization, Operating agreements, Minutes of all the Meetings, Consent Forms and Membership Certificates for a regular Limited Liabilty Company under State Laws. Includes completed examples of each form.

Business Start-Up Kit Partnership California 2005

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Business Start-Up Kit Partnership California 2005
startupkits.com
Manufacturer: AdvisorPress
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
ASIN: 0976076659

Book Description

This Partnership Kit is for multiple owners.....It contains easy-to-use legal documents to form a general partnership, sales tax, quarterly and annual tax requirements. This Kit also includes required forms and a legal agreement if you want to hire independent contractors. I had to sift through hundreds of pages of information to get through all the government red tape when I started my business. I wasted so much time. As a consequence, I developed this series of Business Start-Up Kits in a cooperative project with local California Chambers of Commerce and government agencies. These Kits have helped over 75,000 start-ups get going.

Average customer rating:

The Small Business Partnership Kit
Robert L., III Davidson
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Hardcover

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ASIN: 0471576530

Book Description

Written to facilitate understanding of small business law for nonprofessionals, it defines the exact meaning of partnership, comparing it to the corporation and sole proprietorship. Coverage includes the advantages/disadvantages of partnership; how to plan for and draft a partnership agreement; and how to prepare in advance to tackle problems and unexpected developments. Contains the entire contents of the Uniform Partnership Act and the Uniform Limited Partnership Act. Includes a number of essential forms needed for or useful in the formation and operation of a partnership plus a list of important publications available from the IRS.

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