Book Description
- This is the first book to deliver specific guidelines for integrating mobile and wireless technologies into a business organization to enhance business processes, reduce operating expenses, or produce additional revenue streams
- Builds off the material from Cap Gemini Ernst & Young Guide to Wireless Enterprise Application Architecture (0-471-20951-1), which described how to build a wireless enterprise application architecture for optimum performance
- Presents a proprietary, step-by-step methodology that shows how to identify opportunities to integrate mobile technologies into an organization
- Describes the strategic framework and development approach used by experienced project teams for building a mobile technology solution
- Features extensive real case studies from Microsoft and Cap Gemini Ernst & Young's extensive business portfolio
Download Description
* This is the first book to deliver specific guidelines for integrating mobile and wireless technologies into a business organization to enhance business processes, reduce operating expenses, or produce additional revenue streams
* Builds off the material from Cap Gemini Ernst & Young Guide to Wireless Enterprise Application Architecture (0-471-20951-1), which described how to build a wireless enterprise application architecture for optimum performance
* Presents a proprietary, step-by-step methodology that shows how to identify opportunities to integrate mobile technologies into an organization
* Describes the strategic framework and development approach used by experienced project teams for building a mobile technology solution
* Features extensive real case studies from Microsoft and Cap Gemini Ernst & Young's extensive business portfolio
Customer Reviews:
Fantastic Overview and well documented.......2005-11-11
Superb read, I especially like the 2 chapter Wireless Network overview and the Wirelesee Value for explaining complex issues in a straightforward manner. This book brings you up to speed on the industry, business value and corporate interest in the mobility space. A must buy!!
Good first few chapters.......2005-09-26
My objective was to gain a better understanding of the potential business value of wireless mobility. I am in Sales and new to the wireless mobility space. The technology primer chapters were pretty good with the exception of some Microsoft bias (one of the authors is a Microsoft employee). The book proceeded to go into CGE&Y's approach to gaining business value. Perhaps this book is better suited to an executive who is grappling with understanding how to quantify the value and is interested in purchasing CGE&Y's approach. I did not care for the bias.
Easy Read!!!.......2005-07-22
I enjoyed this book very much. Having a technology background, I knew about this topic before I read the book but I did a learn some new things. It's also a good tool to learn how to explain mobile technologies in simple terms to non-techies and business people. Easy and quick read!!!
Comprehensive, Must-Have Guide to Mobile Technologies.......2005-01-17
This book is super informative, nicely written, and easy to understand. I would recommend it highly to large enterprises interested in mobile technologies and to individuals who are interested in learning more about the burgeoning filed of mobile computing. Highly recommended!
A Must Read.......2005-01-15
This book is an excellent insight into Mobility and Wireless. Good for both newcomers and those inside the industry, I look forward to the next one from these authors.
Amazon.com
A surprising array of sophisticated electronic applications that have no need for a tethering umbilical cord are already transforming the way we live, work, and play. Going Wireless analyzes many of these personal, professional, and leisure-time operations now in use by organizations ranging from Sears to the Dave Matthews Band to the Dominican Sisters of Mission San Jose, and projects ways their descendants could become even more ubiquitous. Jaclyn Easton, a Los Angeles Times columnist who profiled e-commerce pioneers in StrikingItRich.com, looks here at how the Internet revolution is evolving into a wireless reality. "Have you ever waved a Speedpass wand to buy gas at a Mobil station? That's wireless," she writes. "Did you ever rent a car with a global positioning system giving you directions as you drove? Did you know that clothing manufacturers are now sewing wireless technology into garments to track the item through both the supply chain and the retail chain?" In a manner that allows her to address weighty concepts without losing those of us who admit to being challenged by technology, Easton examines ways companies are using wireless technology externally to serve their customers and clients and internally to support their employees and suppliers. She additionally devotes a section to new businesses ("tracking what matters to you most"), markets ("Generation Y-erless"), and challenges (including privacy and security). The result is both provocative and enlightening. --Howard Rothman
Book Description
Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce -- whether your company focuses on consumers or business-to-business.From there you will learn about the advantages of wirelessly fortifying your mobile workforce of itinerant executives, sales personnel, and field service technicians as well as how wireless is dramatically redefining customer service, marketing, and advertising.Going Wireless also delves deep inside the corporation. First you'll find out why most companies are "handsizing" in addition to deploying wireless technology to rejuvenate warehouses, supply chains, procurement procedures, data collection, competitive intelligence, and much more.The best part is that these scenarios are supported by over 40 brand-name success stories, including:
How Sears saves millions by wirelessly enabling 100 percent of their appliance repair technicians;
How the Gap proved that by sewing wireless technology in their clothing they could reduce labor distribution costs by 50 percent;
How McKessanHBOC -- a Fortune 40 corporation -- used mobile technology to entirely eliminate all their manifest imaging costs.While most people associate wireless with cell phones and Palm handhelds, you'll also learn that wireless has been around for over 100 years and has spawned mobile options you've never heard of and is being used in ways you've never imagined.This makes Going Wireless the perfect book for executives and managers who need a comprehensive overview of the wireless options that can make their companies more competitive, more productive, and more profitable.
Download Description
"PerfectBound e-book exclusive extra: Going E-book: A Roundtable. Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates. Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce -- whether your company focuses on consumers or business-to-business. From there you will learn about the advantages of wirelessly fortifying your mobile workforce of itinerant executives, sales personnel, and field service technicians as well as how wireless is dramatically redefining customer service, marketing, and advertising. Going Wireless also delves deep inside the corporation. First you'll find out why most companies are ""handsizing"" in addition to deploying wireless technology to rejuvenate warehouses, supply chains, procurement procedures, data collection, competitive intelligence, and much more. The best part is that these scenarios are supported by over 40 brand-name success stories, including: · How Sears saves millions by wirelessly enabling 100 percent of their appliance repair technicians; · How the Gap proved that by sewing wireless technology in their clothing they could reduce labor distribution costs by 50 percent; · How McKessanHBOC -- a Fortune 40 corporation -- used mobile technology to entirely eliminate all their manifest imaging costs. While most people associate wireless with cell phones and Palm handhelds, you'll also learn that wireless has been around for over 100 years and has spawned mobile options you've never heard of and is being used in ways you've never imagined. This makes Going Wireless the perfect book for executives and managers who need a comprehensive overview of the wireless options that can make their companies more competitive, more productive, and more profitable.
Customer Reviews:
M-Commerce, L-Commerce, things communicating with things.......2006-03-08
Mobile commerce offers the hope of faster access to information for the consumer. M-Commerce builds on both internet and wireless communication devices. Internet servers push small applications to WiFi devices and these applications, in turn, make information requests through WiFi portals back to the server. The WiFi interface improves speed to acquire information for the consumer increasing the likelihood of a purchase; the WiFi interface can submit billing information for payment processing with one tap to confirm credit card usage for bill payment; a confirmation code is displayed on the WiFi device and used to validate pickup of the merchandise; and speed is the motivating factor like the fast food chain in time performance. If by the middle of the decade, "the only way to reach your customers is via the internet, you'll be limiting your customer base". M-commerce brings the store to the consumer wirelessly and it assists the consumer in price comparison. The consumer can talk directly to the WiFi device reducing time to navigate menu selection. Sophisticated voice recognition software will eliminate the need to display all available choices. Instead, the software will use context and subject matter as it relates to voice interpretation too determine choice.
Location commerce is the result of the law. All cell phones or devices capable of making a call must be capable for an external call center too pinpoint a caller within a few feet. Position based commerce will become the primary source of new business referrals. As the consumer moves from one zone to another information is served up to the WiFi interface from local based directories. The user will enter in what they want and a list of services based on proximity will be offered through their PDA. National chains will be able to offer localized pricing of their products and services. The localized directories will be able to determine availability and make referrals to other stores within a certain mile radius, if the product is unavailable. The idea is that the quicker you get your customer the merchandise, the more you will sell.
A decentralized Transportation Wifi network potentially offers a massive opportunity. Suppose, each car was installed with a WiFi device that could communicate with car around it, accessing: speed, breaking, turning, and sudden stops. Potentially, the Wifi device could stop all accidents involving abrupt slow downs in traffic. Additionally, the auto wifi device could communicate with Wifi portal along the road querying for restaurant prices and availability, sleeping arrangements and prices, and music downloads. Billboards being replaced by high speed Wifi portals and massive internet servers bring services too consumers on the road.
Surprise - the world is going wireless :-).......2005-04-05
Surprise - the world is going wireless. Well it's not really a surprise. In the U.S., we're just behind the times. In fact, in most respects related to wireless / mobile connectivity, the U.S. places third behind Asia, and Europe. But, never underestimate America. We've come from behind before and we can do it again. The problem is that the U.S. is PC centric and up until now this has lead to lackluster interest in smartphone and advance mobile communications.
With the oncoming rush of Wi-Max and related technologies, the time to embrace wireless is NOW. Easton's book will help you open your mind to the future of wireless and the possibilities it represents. The book highlights that without going wireless we are still "tied" to our desks - even with laptops. Throughout Going Wireless, next-generation applications are shown, not for technology sake, but for their distinct potential in business.
Divided into three sections, Going Wireless is a most compelling read:
SECTION 1 - USING M-COMMERCE TO OWN YOUR CUSTOMERS AND CLIENTS
SECTION 2 - THE WIRELESS WORKFORCE CONNECTS THE ENTERPRISE
SECTION 3: NEW BUSINESSES, NEW MARKETS, NEW CHALLENGES
For even more information, check out Going Wireless' website.
Michael Davis, Byvation
---> To swing for the fence, entrepreneurs must avoid the shark-infested red water and sail into the deep blue sea.
Emerging Technology - New Opportunities.......2004-02-05
Easton takes a very difficult subject and pieces together how wireless will make our lives simpler and faster still. We can get what we want, when we want it. We can make an order from a wireless hand held device and pick it up within minutes.
This book is made to order if you want to see where wireless is going. Easton is well researched and writes to inform.
A good book on new business opportunities.......2002-07-14
The book presents a wide range of business cases as well as scenarios where wireless technology is used or can be used. The author sometimes gets too excited about the potential of the technologies involved but she proves that, at least in some areas, wireless is revolutionizing business, creating business value by providing convenience, mobility, agility and improved data accuracy.
Awesome book! Exciting! Riveting! GET IT!.......2002-06-28
I probably sound like a paid endorser, but the truth is, this book is fantastic. It's written beautifully, contains riveting stories, and is packed with insights, ideas, trends, and more. It's written for anyone in business ready to cash in on the future. Wireless is the next big trend. This book shows you how to surf it to the bank. Get it. Get it right now. -- Joe Vitale, author of way too many books to list here, ...
Average customer rating:
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Developing an Infrastructure for Mobile and Wireless Systems: NSF Workshop IMWS 2001, Scottsdale, AZ, October 15, 2001, Revised Papers (Lecture Notes in Computer Science)
Manufacturer: Springer
ProductGroup: Book
Binding: Paperback
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ASIN: 3540002898 |
Book Description
This book constitutes the thoroughly refereed post-proceedings of an International NSF Workshop on an Infrastructure for Mobile and Wireless Systems held in Scottsdale, Arizona in October 2001. The 11 revised full papers presented together with 4 invited contributions and a comprehensive consensus report for developing an infrastructure for mobile and wireless systems were carefully selected during two rounds of reviewing and improvement. The book assesses the state of the art in the area and provides a research agenda for future R&D work.
Average customer rating:
- Comprehensive textbook for non-technical audience
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Mobile Commerce and Wireless Computing Systems
Geoffrey Elliott , and
Nigel Phillips
Manufacturer: Addison Wesley
ProductGroup: Book
Binding: Paperback
General
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Retailing
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ASIN: 0201752409 |
Book Description
The book looks at the technical domain of m-commerce, the buying and selling of goods and services through wireless, handheld devices. This book discusses the what, why, and how of m-commerce with a focus on mobile networking and mobile commerce applications. The text begins with theory and moves on to putting the theory into practice, while examining strategic planning options needed in a mobile commerce world. Professional IT managers interested in enhancing their e-commerce strategies.
Customer Reviews:
Comprehensive textbook for non-technical audience.......2003-10-18
The text provides a broad (many lecturers will skip the coverage of Shannon's information theory) but not deep coverage of telecommunications, then mobile networks of various kind, and wireless data services.
Strengths: The coverage is reasonably complete, the language is clear, and there are many useful illustrations, plus a promise of an online website for instructors and student.
Weaknesses: I would have liked deeper coverage of peer-to-peer mobile communications (MMS with phonecams, etc), and the use of RFID in logistics, retailing, etc.
It is suitable for an MBA course, and as an advanced text to support an undergraduate IS course, but not for engineers.
Average customer rating:
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Wireless Systems and Mobile Computing
Manufacturer: Nova Science Publishers
ProductGroup: Book
Binding: Hardcover
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ASIN: 1590331214 |
Book Description
This volume presents a practical guide to the development, application and evaluation of effective interprofessional education in health and social care. It is both a practice manual for those in hands-on roles and a reflective guide for those indirectly involved in professional education. The book provides clear advice on methods of establishing training and education programmes and evaluating their effectiveness, while simultaneously examining the relationship between initial application, ongoing maintenance and subsequent assessment. The authors expound multiple points of view that will generate individual thinking and approaches to both the practice and the estimation of interprofessional education schemes.The book is divided into three sections: the first introduces the differing approaches to professional education and the rationale behind measuring their worth; the second part focuses on planning, development and delivery; the third part advises in a robust and pragmatic way on modes of measuring the efficacy of programmes. The interrelation of these topics is then examined to provide a synthesised perspective on the development, delivery and evaluation of interprofessional education.
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Evaluating the Impact of Training and Institutional Development Programs: A Collaborative Approach (Edi Learning Resources Series)
Suzanne Taschereau
Manufacturer: World Bank Publications
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ASIN: 0821337009 |
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Evaluation Approaches for Training and Development
Leslie Rae
Manufacturer: Kogan Page
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ASIN: 0749420464 |
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The Training Evaluation Process: A Practical Approach to Evaluating Corporate Training Programs (Evaluation in Education and Human Services)
David J. Basarab Sr. , and
Darrell K. Root
Manufacturer: Springer
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Binding: Hardcover
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ASIN: 0792392663 |
Book Description
This book details a unique training evaluation approach developed by David J. Basarab, formerly Manager of Educational Measurement at NCR and currently Manager of Evaluation at Motorola University, which has enabled these corporations to successfully evaluate their corporate training programs. This allows corporations to determine whether money spent on training is an investment or an expense. This evaluation approach is also significant in determining either the effectiveness of or the opportunities to improve corporate training.
In this book the authors provide the commercial training industry with a step-by-step approach to use when evaluating training programs.
The
Training Evaluation Process can be applied generically to evaluate training programs across all corporate environments.
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Going Mobile: Building the Real-Time Enterprise with Mobile Applications that Work
Business Agility: Strategies For Gaining Competitive Advantage Through Mobile Business Solutions
Cap Gemini Ernst & Young Guide to Wireless Enterprise Application Architecture
Mobilize Your Enterprise: Achieving Competitive Advantage Through Wireless Technology
Going Wireless: Transform Your Business with Mobile Technology
