Economic Evaluation in Health Care: Merging Theory with Practice

Book Description

To accompany the hugely sccessful 'Methods for Economic Evaluation of Health Care Programmes 2e', this book is a thorough and rigorous discussion of the methodological principles and recent advances in the rapidly advancing field of theory and practice of economic evaluation in health care. Written by an internationally acclaimed group of authors, the book provides an in-depth discussion of the latest theoretical advances and gives comprehensive reviews of the available literature. The book covers the main areas of economic evaluation, including the methods for measuring costs and outcomes, the collection of data alongside clinical studies, ways of handling uncertainty, discounting and issues relating to the transferability of economic data.

Economic Evaluation in Health Care: Merging Theory with Practice

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Economic Evaluation in Health Care: Merging Theory with Practice
Alistair McGuire M. F. Drummond
Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Paperback
ASIN: B000OKMS88

Average customer rating:

Get it from the library

A marketing brochure disguised as a book

Insightful!

Be prepared for massive growth-this book is dynamite!

Protect your income stream with these sales techniques

Ultimate Selling Power: How to Create and Enjoy a Multi-Million Dollar Sales Career
Donald J. Moine , and Kenneth L. Lloyd
Manufacturer: Career Press
ProductGroup: Book
Binding: Paperback

Guides | Job Hunting & Careers | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
Advertising | Marketing & Sales | Business & Investing | Subjects | Books
Techniques | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
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Unlimited Selling Power: How to Master Hypnotic Selling Skills

The Unfair Advantage: Sell with NLP!

The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!

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Words That Change Minds: Mastering the Language of Influence 2nd edition

ASIN: 1564146413

Book Description

If you want to dramatically increase your sales performance (and your income) in today's complicated business environment…this is the book you have been waiting for!

A great deal has changed since Dr. Donald Moine and Dr. Ken Lloyd wrote their best-selling book, Unlimited Selling Power, a dozen years ago. Ultimate Selling Power is the book that America's 18 million full-time salespeople have been asking for ever since -- it contains more than a decade's worth of the best strategies the authors have collected from the most powerful sales professionals in the world.

Ultimate Selling Power reveals how average salespeople in a variety of industries have created multimillion dollar careers using many powerful newly-developed sales and marketing techniques. It is a practical, step-by-step guide showing what the best, most successful salespeople in the world are doing to attract an almost unlimited number of customers and clients and to close a record-breaking number of sales.

In this unique new book, you will learn how to use the most powerful words in existence to create compelling sales and marketing presentations, how to get the media to sell for you, how to sell to dozens or even hundreds of people at one time by using sales seminars, how to harness the incredible power of CRM (customer relationship management), how to find a sales coach who can help you double or triple your income, and dozens of other million dollar sales and marketing strategies.

Dr. Donald Moine is considered one of the founders and pioneers in the new field of Sales Psychology. A frequent convention speaker for Fortune 500 companies, Dr. Moine has delivered sales training seminars across the United States, Canada, Mexico, Europe, Australia, and the Far East. Dr. Moine is president of the Association for Human Achievement based in Rolling Hills Estates, California. He has appeared on more than 100 major talk-radio and television shows.

Dr. Ken Lloyd is the author of Jerks at Work (Career Press) and Be the Boss Your Employees Deserve (Career Press ). He is a nationally syndicated workplace advice columnist (New York Times Syndicate), author, and consultant. With specialties in communication, motivation, marketing, and organizational behavior, he has consulted and led seminars for numerous companies in e-commerce, healthcare, apparel, automotive, financial services, and entertainment. He is a frequent television and talk-radio guest and has appeared on Good Morning America and CNN."

Customer Reviews:

Get it from the library.......2006-01-24

The authors spend so much time dropping the names of the people and companies they are consulting for, there is no time for any meat. More good examples of how to do some of the things they say millionaire sales people do would make this book much better. The book is mostly a marketing ad for their coaching services.

A marketing brochure disguised as a book.......2004-12-22

I read a ton of books but have never been compelled to write a review - until now. While this book contained a couple of new sales ideas, most of it was about all the coaching clients they helped with details left out. Certainly Dr. Moine and his group are quite talented and have no doubt helped many sales professionals - but if you think you're going to find out anything more than general ideas/concepts in this book, you're dreaming. I'm glad I got it from the library and didn't have to buy it. FWIW, to date, the most comprehensive and detailed book on marketing details/techniques that I have seen is Hogan's Psychology of Persuasion.

Insightful!.......2004-05-20

Few salespeople can rely on pure instinct to sell successfully. Those few who become sales millionaires without working to improve their skills were probably sustained by a doting aunt in the first place. But, those who look on sales as a business that can be learned and must be practiced and refined are the ones who usually become sales millionaires. Donald Moine and Ken Lloyd preach what they practice. Both men have earned a significant living selling themselves and selling what they learned in the process. Although they have never sold a car or a bungalow, their analysis of the salesperson's dilemma is specific and accurate. Their techniques for motivating sales excellence will ring true to everyone who ever faced a sales objection and drew a blank. Their suggestions for improving your sales potential are exact and practical. We recommend this book to sales professionals, sales managers and sales trainers.

Be prepared for massive growth-this book is dynamite!.......2003-07-21

As a top marketing consultant myself, I have read hundreds of books on sales and marketing. ULTIMATE SELLING POWER stands out for the uniqueness and power of its ideas. Capitalizing upon Dr. Moine's uniquely powerful methods for dealing with objections and utilizing his multi-million dollar sales presentation techniques has catapulted sales of our sophisticated Marketing Manager Plus ... integrated and real time solutions. This book encourages sales professionals to think bigger and to sell in ways they never had before. I especially appreciated the many case studies which show how these techniques and many other strategies, such as seminar selling and article writing work in the real world...

Protect your income stream with these sales techniques.......2003-07-20

This book is about the highest level of master salesmanship. It shows how great salespeople facilitate a decision-making process by helping prospects determine what is important to them and then helping prospects see how they will obtain those benefits from your product or service. I thought I knew almost everything about sales from my corporate sales background as well as my efforts helping startups build strong sales teams and organizations. However, I have learned highly effective sales and marketing strategies in Ultimate Selling Power that have brought my success to an entirely new level. Dr. Moine and Dr. Lloyd's tangible suggestions are practical and easy to implement. They reveal a proven formula you can use to consistently generate massive income for yourself and your business and to hedge yourself against any economic 'slowdown'. This book showed me how to break through barriers so that I have been able to open a new business in an entirely new area (teaching people how to hedge and protect their assets) and potentially help tens of thousands of people!

Power Marketing for Wedding and Portrait Photographers

Average customer rating:

Excellent Marketing Ideas
Too Much Fluff

Power Marketing for Wedding and Portrait Photographers
Mitche Graf
Manufacturer: Amherst Media
ProductGroup: Book
Binding: Paperback

Professional | Photography | Arts & Photography | Subjects | Books

General | Photography | Arts & Photography | Subjects | Books

Portraits | Photography | Arts & Photography | Subjects | Books

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
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ASIN: 1584281367

Book Description

Wedding and portrait photographers are shown how to use power marketing-a systematic, proactive approach that takes advantage of the best possible resources available to photographers-to make wholesale changes in the way they run their businesses. They learn to take the proactive steps needed to generate a better income, cater to their artistic notions, and devote more time to life beyond the studio walls. Strategies are provided to supercharge a marketing effort's reach and visibility, bringing the photographer more clients and better profits. The same techniques used by marketing pros from major corporations are outlined for photographers, including creating slogans that show target audiences what they do and how they do it and learning how to best use everything from the Internet presence and press releases to pricing and business cards.

Customer Reviews:

Excellent Marketing Ideas.......2006-03-04

As a professional photographer, I found the ideas in this book to be helpful and profitable. The author methodically explains his concepts in an easy to read and enjoyable writing style.

Getting just one valuable idea would make this book worthwhile. I got several out of this text.

Too Much Fluff.......2005-03-17

Amherst Media publishes some great books. Their books are usually to the point and full of practical examples etc. This particular book it nothing like others that I have read. The author rambles on and on without getting to the point until the end of the chapter. The author goes on tangents, discussing topics like "the percentage of people who can remember a punch-line to a joke" (I am serious). There are some good tips but you must search through 90% of fluff to get to one or two good points.

eBay Secrets: How to create Internet auction listings that make 30% more money while selling every item you list

Average customer rating:

I'm not sure if it is current
What can I say...it works!
This book is fine IF...
Suprisingly informative
Outdated and dangerous to your bottom line.

eBay Secrets: How to create Internet auction listings that make 30% more money while selling every item you list
Steven Ellis White
Manufacturer: BooksOnStuff
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

General | Personal Finance | Business & Investing | Subjects | Books

General | Reference | Business & Investing | Subjects | Books

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books

Hacking | Business & Culture | Computers & Internet | Subjects | Books

eBay | Business & Culture | Computers & Internet | Subjects | Books

General | Computers & Internet | Subjects | Books

General | Reference | Subjects | Books

Reference | Subjects | e-Docs | Formats | Books

ASIN: B0001MD1K8
Release Date: 2004-07-01

Book Description

Do you want to make more money on eBay (or any other Internet auction site)? Or, are you looking for an easy second income?

Thousands of new users are joining eBay every day. You can take advantage of this trend and make a lot of money. But before you get started, there are some things you need to know.

eBay Secrets will walk you though the steps to getting your Internet auction business rolling. It is packed full of tips and secrets that will help you get more money for your auction listings.

eBay Secrets is based on the techniques that Steve White has been teaching students in his exclusive seminars on making money on eBay. Never before have all of Mr. White's powerful money-making secrets been available in book format.

Here are just a few of the topics that are covered in the book:
• The two most important secrets to making money on eBay.
• 14 places to find cheap things to sell
• 15 techniques to increase the number of bids you get
• Three things you should NEVER do in an eBay listing
• Ten tricks that will make your listings much more effective
• The best starting bid for your items
• Why your title is critical
• A three-step process to find the perfect title
• Four words to include in your titles to get even more money for your items
• The best time to list your items
• Why you should never use a reserve
• The one thing that you should never mention in the description
• Which listing options are worth the extra cost
• How to avoid paying to have pictures in your listings
• The only eight things that you need to get started making money on eBay
• Seven ways you can get started with no money
• Why user feedback is misleading
• How to write a description that gets more bids
• Everything you need to know about writing HTML in your listings
• What to charge for shipping
• A printable checklist so you never forget any steps when creating listings
• Four email templates for common situations
• What to do if someone doesn't pay
• Examples of the best and worst auctions
• And much, much more...

Download Description

Do you want to make more money on eBay (or any other Internet auction site)? Or, are you looking for an easy second income?

Thousands of new users are joining eBay every day. You can take advantage of this trend and make a lot of money. But before you get started, there are some things you need to know.

eBay Secrets will walk you though the steps to getting your Internet auction business rolling. It is packed full of tips and secrets that will help you get more money for your auction listings.

Customer Reviews:

I'm not sure if it is current.......2007-01-18

The author claims that if you start the bid at $.99 with no reserve, that no matter what the item is, that you'll get more for it than you thought you'd get for it.

i don't know if that's true. I've seen many auctions on eBay where the seller got ripped off because only one person bid on an item, and the bid was for $.99.

While years ago the author sold his Viper using the suggestions in his book and made a profit on it, I don't think that in today's market that would happen. Even with his suggestions, things don't work that way anymore, at least from what I've seen happening.

It isn't a bad ebook. The suggestions are pretty good if you're auctioning stuff that isn't expensive and you could afford to lose money on. However, if it is something that really is valuable, you shouldn't necessarily count on selling it for what it is worth if you follow his suggestions.

What can I say...it works!.......2006-12-01

The copyright on this may be 2004, but if you are just getting started selling on eBay this little gem is invaluable. I followed the advice, and with literally thousands of other products comparable to mine, I was one of the few who actually received bids and sold my items. I attribute everything to the sound principles in this ebook.
It's fun to read, packed with good tips, and worth the price just for the sample email letters included! I encountered a "Troll" with my first auction, but thanks to this ebook I knew exactly what was happening and what to do.
There may be other books that provide all the technical aspects, but this is the FIRST one you should read if you're a newbie.

This book is fine IF..........2006-04-29

...you're looking for good advice for selling a few items on eBay. It has very good advice for maximizing your bids, writing your ad, etc. However, if you're looking for something to guide you in starting an ongoing eBay business at a high level, this is not the choice to make. In addition, if you are already using eBay to run your "virtual garage sales", you're not going to find much here that you don't already know. So I suppose my 1 star rating is based as much on my expectations and goals as it is the book itself.

Suprisingly informative.......2006-04-24

I've just finished this ebook and I am quite pleased. I've read a few books of this sort and they are usually just useless fluff, and none really answer the question of what to sell on ebay. This book does do that, and gives pros and cons of different ways to purchase products.

There are a few issues with the book. Its a bit out of date, it was publised in 2004, so some of the information is no longer valid. Also the author doesnt seem to be above slightly shady practices, like misrepresentation(which someone else explained in a previous post), or padding shipping(which everyone clearly does, but still its a bit shady).

I was able to get this from my library's electronic resources, but I would recommend buying it if you cant do that. Its targeted to fairly new ebayers who have sold a few items and have a feedback of atleast 5 but preferably 10, and are looking to start at least a part-time business.

Outdated and dangerous to your bottom line........2005-12-11

This ebook describes the eBay of yesteryear. Today, when it comes to pricing your items, this ebook's mandate to start every auction at $.99 or less is a prescription for disaster. It's a buyers market on eBay and unless you know the demand for your item you may well be giving it away. That might be fine if you're just clearing out the closet but not if your buying merchandise to resell.

There's some good basic info in here but nothing you couldn't find at eBay and its many forums for free.

If your going to buy and resell product on eBay skip this book and read "eBay Strategies : 10 Proven Methods to Maximize Your eBay Business" buy Scott Wingo. It explains what sells and what doesn't sell well on eBay.

National Ombudsman helps small business owners and federal regulatory agencies find common ground.(Legal/Legislative): An article from: Franchising World

Average customer rating:

National Ombudsman helps small business owners and federal regulatory agencies find common ground.(Legal/Legislative): An article from: Franchising World

Manufacturer: International Franchise Association
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Franchising World, published by International Franchise Association on October 1, 2004. The length of the article is 742 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: National Ombudsman helps small business owners and federal regulatory agencies find common ground.(Legal/Legislative)
Publication: Franchising World (Magazine/Journal)
Date: October 1, 2004
Publisher: International Franchise Association
Volume: 36 Issue: 9 Page: 36(2)

Distributed by Thomson Gale

Power Marketing for Small Business (Psi Successful Business Library)

Average customer rating:

Results-Oriented Marketing Guide
Power marketing by Jody Hornor
Useable not Theoretical
Power Marketing
This stuff works!

Power Marketing for Small Business (Psi Successful Business Library)
Jody Hornor
Manufacturer: Oasis Pr
ProductGroup: Book
Binding: Hardcover

Marketing | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
ASIN: 1555713033

Book Description

In today's ever-increasingly competitive marketplace, every business is trying to discover ways to stand out in the crowd so it can attract new prospects, keep customers, and sell more of its products and services. So how do you stand out from your competition? The key is planning and implementing effective marketing strategies. How do you create marketing strategies that work?

Read Power Marketing for Small Business and listen to its companion audio tapes! Power Marketing helps you:
* Develop successful marketing and sales strategies
* Apply the Four Ps of marketing to get research results
* Tap the power of advertising and public relations
* Select the most cost-effective media options for your type of business
* Stretch your marketing dollars
* Convert prospects into customers

When you buy Power Marketing, you also get:
* A sample marketing plan that you can use as a guide and model;
* A glossary that defines marketing terms and jargon; and
* Thirty-seven worksheets with step-by-step instructions to help coordinate your market research, advertising evaluations, and marketing budgets.

Customer Reviews:

Results-Oriented Marketing Guide.......2000-10-22

Jody Hornor's book can be a valuable resource for small-business owners as well as marketing professionals--anyone who wants to increase profits and get the most from their marketing and advertising efforts. I have found this book indispensable in my current role as a marketing consultant and my former role as a marketing professional for an international nonprofit organization. It is an excellent reference guide and workbook that has helped me tremendously. The format of the book, including the valuable and convenient worksheets, makes this a great addition to your reference library, whether you're a beginner or a marketing pro.

Power marketing by Jody Hornor.......2000-10-18

As I read this book I realize how many things my partners and I should have done differently when we owned our business 3 years ago. We had a quality product and passion but not a clear marketing plan. Unfortunately passion and a quality product were not enough. Now as I set off on a new business venture and read Jody Hornor's book I realize the mistakes that were made. Jody Hornor's book Power Marketing has helped me develop clear and concise marketing goals. Her hands on approach with direct activities have pushed me to focus in on and develop my marketing plan. The worksheets and activities have clarified what I need to do to increase my business and kept me focused. I found this book to be clear and easy to read with great activities that will get you down to business, your business.

Useable not Theoretical.......2000-10-12

As a marketing consultant feel I need to read current information to stay on the leading edge of my industry. I average two business books per month. Power Marketing by Jody Horner has stayed my primary resource marketing for several years. This is a handbook and not just a book of theories and ideas. When I use this book I know I have a specific path to move ahead with.

Power Marketing.......2000-08-29

I would highly recommend this book to any entrepreneur who is looking for a step-by-step procedure that will take them through the process of marketing and promoting their business. I wanted to have more control over how my business was being marketed. I found the workbook to be filled with the answers I need to make more informed choices. The worksheets were very helpful and kept me focused. I continue to use many of the elements in this book when I create promotional pieces.

This stuff works!.......2000-08-25

Hornor's book is full of useful information and, importantly, 'how-to' stuff. Want to know how to track your ad's effectiveness? Get accurate print bids? Create your 'unique selling proposition?' You'll find it here. As a professional communicator (writer, speaker, PR professional) for 20 years it's the most comprehensive, concisely written and, instantly useful that I've read. If I had read it when I began my business I could have cut my learning curve at least in half. You still can.

Small scale communications with a large message.(Marketing & Communications): An article from: Bulletin (Northwest Public Power Association)

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Small scale communications with a large message.(Marketing & Communications): An article from: Bulletin (Northwest Public Power Association)
Roy Nollkamper
Manufacturer: Northwest Public Power Association
ProductGroup: Book
Binding: Digital
ASIN: B0008DLAVC
Release Date: 2005-07-31

Book Description

This digital document is an article from Bulletin (Northwest Public Power Association), published by Northwest Public Power Association on May 1, 2003. The length of the article is 1030 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Small scale communications with a large message.(Marketing & Communications)
Author: Roy Nollkamper
Publication: Bulletin (Northwest Public Power Association) (Magazine/Journal)
Date: May 1, 2003
Publisher: Northwest Public Power Association
Volume: 57 Issue: 5 Page: 23(1)

Distributed by Thomson Gale

Surges, outages and 'dirty' power can cost you big; consider protection options.(Business basics: building blocks for small and medium size operations): An article from: Automatic Merchandiser

Average customer rating:

Surges, outages and 'dirty' power can cost you big; consider protection options.(Business basics: building blocks for small and medium size operations): An article from: Automatic Merchandiser
Joe Foreman
Manufacturer: Cygnus Business Media
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Automatic Merchandiser, published by Cygnus Business Media on August 1, 2004. The length of the article is 979 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Surges, outages and 'dirty' power can cost you big; consider protection options.(Business basics: building blocks for small and medium size operations)
Author: Joe Foreman
Publication: Automatic Merchandiser (Magazine/Journal)
Date: August 1, 2004
Publisher: Cygnus Business Media
Volume: 46 Issue: 8 Page: 40(3)

Distributed by Thomson Gale

The Fantastic How To Earn Extra Money, Marketing and Success Principles for Small Garbage Bags On-line Businesses 3 CD Power Pack

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The Fantastic How To Earn Extra Money, Marketing and Success Principles for Small Garbage Bags On-line Businesses 3 CD Power Pack
Montezuma A. Johnson
Manufacturer: LTBR, Inc
ProductGroup: Book
Binding: Audio CD
ASIN: B000OV70GW

The Mega Marketing, Success Principles and Inner Game for Small Motors Businesses 3 CD Power Pack

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The Mega Marketing, Success Principles and Inner Game for Small Motors Businesses 3 CD Power Pack
Raul Z Thomas
Manufacturer: LTBR, Inc
ProductGroup: Book
Binding: Audio CD
ASIN: B000PE4IAO

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