Book Description
What do you get when you cross a journalist and a banker? A brewery, of course.
"A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement."
—Michael Jackson, The Beer Hunter(r)
"An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!"
—Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School
"Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!"
—Norm Brodsky, Senior Contributing Editor, Inc. magazine
"Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too."
—Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth
"Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale."
—Ken Grossman, founder, Sierra Nevada Brewing Co.
Download Description
What do you get when you cross a journalist and a banker? A brewery, of course. ""A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement."" -Michael Jackson, The Beer Hunter(r) ""An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!"" -Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School ""Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!"" -Norm Brodsky, Senior Contributing Editor, Inc. magazine ""Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too."" -Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth ""Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale."" -Ken Grossman, founder, Sierra Nevada Brewing Co.
Customer Reviews:
A well-written book that goes down as smoothly as Brooklyn Lager.......2007-08-23
I've no great interest in the brewery business, but I do enjoy well-written, instructive tales of entrepreneurship. 'Beer School' definitely falls into that category. One-time journalist and co-founder Steve Hindry can really write. No surprise there. The pleasant surprise is that ex-banker and fellow co-founder Tom Potter's chapters are just as enjoyable. Like their beer, the chapters go down smooth. The arrangement of the book makes it clear who's written what parts - the chapters are given names that start with either "Steve Tells..." or "Tom Tells...". Where Steve has written a chapter, we get Tom's viewpoint with "Tom Weighs In," and vice-versa. Sounds sort of clunky, but it's well executed by the co-authors. They clearly worked very closely in shaping a final, cohesive product. As a result, the format works well.
What drew me to the book originally was the forward by Mike Bloomberg. His endorsement is good enough for me.
A very good read.......2007-06-05
By nature, I am not a "reader"... I have a large stack of books that I've picked up over the years to pacify me while traveling. Most still have their respective airline ticket stubs safely marking the spot where I left off reading. So yes, it's a tad ironic that I'm now leaving a book review here... However, I read this cover-to-cover in two (long) evenings (that alone will tell anyone that knows me that this was a really good book!) so I'm at least qualified to comment on THIS one.
I've homebrewed for a couple of years and am in the early stages of investigating the feasibility of trying to make a living out of brewing. The story in the book really struck close to home for me... My potential partner and I work in fields that really couldn't be further from the brewing industry, much like the authors. While I know that the odds are against us, it was refreshing to read a story of someone that took a swing at it and hit a home run.
The book is by no means a step-by-step business plan for starting a brewery. It is much more a story of the trials and tribulations that faced them as they progressed from a crazy dream to a crazy success. It's a story about partnership. It's a story about taking a leap of faith. So don't purchase it expecting a step-by-step recipe for you to go out and quit your day job, but do purchase it and expect a general high-level look at starting a brewery, some good general business ideas that you may not have thought of, and a good story to tie it all together.
I found it to be a very honest, open story... The authors take turns writing chapters, and there were at least a couple of times that they were so honest that I caught myself thinking "Jeez, I'm pretty sure that the other guy's going to read this... Are you sure you wanted to say that?!" As you progress through the book though, you learn that this is just the relationship that they've built over the years... Very honest and open with one another whether it is good news or bad. I think that reading about the partnership was really one of the biggest take-aways that I got out of the book, but it certainly has more to offer than that.
In summary, I really enjoyed this book and would have no issues whatsoever giving it a very high recommendation for anyone that is considering starting ANY new business, brewery or not.
A+.......2007-02-28
I just finished Beer School and thoroughly enjoyed it. As a beer lover, and a fan of Brooklyn Brewery's products, I enjoyed learning about how the beer came to life, as well as the birth (rebirth?) of craft brewing in the United States. Mayor Bloomberg was right in the introduction, the book will make you thirsty.
As for the business aspect, I teach high school economics and intend to use some examples cited in Beer School to illustrate my lessons. If I taught on the college level, this book would be one of the required readings. It is a great example of entrepreneurship, economies of scale, marketing, start-ups, and business plans.
A fascinating story of triumph and trials..........2007-02-08
Just from a title perspective, this book was too good to pass up... Beer School: Bottling Success at the Brooklyn Brewery by Steve Hindy and Tom Potter. But even better, the book delivers the goods on a number of levels. One of the most enjoyable business book reads I've had in awhile...
Contents: Steve Tells How Choosing a Partner Is Like a Second Marriage; Steve Discusses the Importance of Building a Solid Team; Tom Talks about Creating the Business Plan - A Money-Raising Tool and More; Tom Asks, "What's the True Mission of the Business?"; Steve Discusses the Keys to Successfully Motivating Employees; Tom Tells the Story of Their Dot-Com Revolution - Fishing for Finance and Failing; Steve Talks about Building a Brewery in Brooklyn; Steve Discusses Publicity - The Press Wants You!; Steve Reveals How the Revolution Kills Its Leaders First; Tom Talks about Cashing Out and Reinventing the Business, Again; Tom Wants to Know If You Have What It Takes; Timeline; Index
Hindy was a foreign correspondent for a news agency, and Potter was an executive at a bank, but both felt as if they wanted to do something different in their lives. Their love of home-brew beer gave Hindy the idea of starting a brewery in their hometown of Brooklyn, a city rich with brewery history. Potter was less convinced about the whole project until he visited a homebrewer's convention in 1986. This was right at the start of the microbrew phenomenon, and they decided to seriously pursue their dream. The book chronicles their work from 1986 through 2005, while also distilling what they learned about entrepreneurship along the way. And since this is beer "school", each chapter ends with them giving themselves a grade on how they did in that particular area. Unlike many business books that make the principals all-knowning and omniscient, Hindy and Potter are brutally honest about what worked and what didn't, where they were skillful and where they got lucky. It's a fascinating read, both for the brewery story and for the business insights.
There aren't too many business books with stories about being robbed at gunpoint of $30000, visiting a metal fencing operation to get a fork-lift battery charger back, and getting a visit from organized crime and union leadership, intent on getting a piece of their business. Even if you dropped the business lessons, the narrative of the Brooklyn Brewery would be enough to make this a recommended read. When you add in the small business information, this becomes a must-read for anyone dreaming of starting their own business. And if you're already interested in homebrewing or microbrews, then this book will probably end up being read in a single sitting.
An excellent read on a number of levels...
Outstanding read!.......2007-01-05
Having been a Wall Street executuve during the crazy dot com days I can relate to what Steve and Tom went through. Lucky for them they started the business before the greed and craziness and were able to weather through decisions they made during that time that turned out badly.
I have helped finance dozens of start-ups and Beer school is an excellent source for those thinking of starting their own business. While non fiction it reads like a suspense novel
Customer Reviews:
Nice book for travelers and other beer lovers.......2007-10-20
This book is presented as a travel guide for 50+ breweries and brew pubs in New York State, but even if you just drink beer in your own NYS town, it's fairly useful. Bryson gives 3-4 pages per place, which typically covers background and anecdotes, recommendations, stats (year opened, # of barrels, etc.) and info for the tourist (map, lodging, nearby attractions). There are also several brief essays sprinkled throughout.
Written in 2003, this book is fairly up-to-date. Still, there are some dead breweries mentioned and some new ones absent (most notably Southern Tier, opened in 2004). Bryson does provide updates on his website.
Book Description
This digital document is an article from Modern Brewery Age, published by Thomson Gale on February 27, 2006. The length of the article is 621 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: A-B tells CAGNY that momentum is restored.(Anheuser-Busch Companies Inc.'s plans and growth expectations)(Consumer Analyst Group of New York conference)
Publication:
Modern Brewery Age (Magazine/Journal)
Date: February 27, 2006
Publisher: Thomson Gale
Volume: 57
Issue: 9
Page: 1
Distributed by Thomson Gale
Book Description
Coop's Road Map Guide Series to breweries is a fold out map designed to help travelers find and visit the many craft breweries across the country. One side is a road map with brewery locations indicated with an icon. The back side lists the breweries alphabetically and contains address, phone number, hours and service information for each brewery.
Customer Reviews:
A helpful tool for you to travel in New York City.......2000-04-24
I bought this map before I went to New York. I found this map is a very helpful too for you to travel the metropolitan. Words and names printed on the map are clear; the direction is useful too. I highly recommend this map for traveler to the metropolitan.
Book Description
This digital document is an article from Modern Brewery Age, published by Thomson Gale on December 5, 2005. The length of the article is 581 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Mike Vacek, president of the New York state wholesalers assoc., dies after car crash.(accidents)(Obituary)
Publication:
Modern Brewery Age (Magazine/Journal)
Date: December 5, 2005
Publisher: Thomson Gale
Volume: 56
Issue: 49
Page: 1
Article Type: Obituary
Distributed by Thomson Gale
Average customer rating:
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New York Gov. approves direct wine shipments.(Governor George Pataki): An article from: Modern Brewery Age
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This digital document is an article from Modern Brewery Age, published by Thomson Gale on July 18, 2005. The length of the article is 728 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: New York Gov. approves direct wine shipments.(Governor George Pataki)
Publication:
Modern Brewery Age (Magazine/Journal)
Date: July 18, 2005
Publisher: Thomson Gale
Volume: 56
Issue: 29
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New York Gov. proposes bill to allow direct wine shipments. : An article from: Modern Brewery Age
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Release Date: 2005-08-04 |
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This digital document is an article from Modern Brewery Age, published by Thomson Gale on May 23, 2005. The length of the article is 620 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: New York Gov. proposes bill to allow direct wine shipments.
Publication:
Modern Brewery Age (Magazine/Journal)
Date: May 23, 2005
Publisher: Thomson Gale
Volume: 56
Issue: 21
Page: 5
Distributed by Thomson Gale
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New York Gov. proposes bill to allow direct wine shipments.(George Pataki): An article from: Modern Brewery Age
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This digital document is an article from Modern Brewery Age, published by Thomson Gale on May 30, 2005. The length of the article is 620 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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Title: New York Gov. proposes bill to allow direct wine shipments.(George Pataki)
Publication:
Modern Brewery Age (Magazine/Journal)
Date: May 30, 2005
Publisher: Thomson Gale
Volume: 56
Issue: 22
Page: 5
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New York lawmakers propose a New York state "beer trail".: An article from: Modern Brewery Age
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Citation Details
Title: New York lawmakers propose a New York state "beer trail".
Publication:
Modern Brewery Age (Magazine/Journal)
Date: July 4, 2005
Publisher: Thomson Gale
Volume: 56
Issue: 27
Page: 2
Distributed by Thomson Gale
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NY gov. signs laws to fight illegal drinking. (Mario M. Cuomo): An article from: Modern Brewery Age
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This digital document is an article from Modern Brewery Age, published by Business Journals, Inc. on August 7, 1989. The length of the article is 1310 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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Title: NY gov. signs laws to fight illegal drinking. (Mario M. Cuomo)
Publication:
Modern Brewery Age (Magazine/Journal)
Date: August 7, 1989
Publisher: Business Journals, Inc.
Volume: v40
Issue: n32
Page: p1(1)
Distributed by Thomson Gale
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- Management Ideas
- if only we were like wolves...
- not just any old management book... a lot of uniqueness here
- Great team building insights
- Outstanding guide for personal and professional growth
|
The Wisdom of Wolves : Nature's Way to Organizational Success(revised)
Twyman L. Towery
Manufacturer: Wessex House Publishing
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The Power of Eagles: Nature's Way to Individual Accomplishment
ASIN: 0964687208 |
Product Description
In this book, the first of a series, Dr. Towery responds to the resurgence of respect for the wisdom of the natural world with a guide to assist people today in meeting one of their greatest challenges: to find a balance between work, family and personal living. With the modern-day emphasis on leadership and the growth of family values, it is not always easy to remember that the strength of the wolf is the pack, and the strength of the pack is the wolf. This book will remind even the most corporate-minded that individual growth and potential lead to the strength of the organization, and that the strength of the organization leads to the strength of the individual. You will be inspired and motivated by well-researched stories depicting the fascinating organizational life of the majestic wolf pack...all woven together in a unique combination of poignant quotes, personal anecdotes, organizational examples and provocative questions. Lessons from nature s way illuminate timeless principles in each of the following chapters: Teamwork, Patience, Unity through uniqueness, Curiosity, Attitude, Failure, Communication, Perseverance, Strategy, Play, Death and survival, Loyalty and Change. This book reveals fundamental truths through unique stories that are not only fun to read but also serve as powerful metaphors for the human spirit through wolf tales and metaphors. The strength of the wolf pack, like any working group, lies in each member's ability to play a special role in harmony with the rest of the organization. The Wisdom of Wolves: Nature's Way to Organizational Success explains some of the crucial elements of any successful business or organization, such as teamwork, communication, perseverance and attitude.
Customer Reviews:
Management Ideas .......2007-01-21
The Wisdom of Wolves offers ideas and suggestions into building teams, and dealing with people one a person to person basis.
Recommended reading for those needing to develop understanding, and coaching techniques.
if only we were like wolves..........2002-10-17
The Wisdom of Wolves yes, was a one night read. Very brief, Very broad, Very general - BUT - very unique. And thats what I am looking for, and so too are you right? Something different will brighten up our days, it always does - try this book out.
The Wisdom of Wolves, is Towery's theory of natures way to organizational success. He does it well. THe book is broken up into roughly 20 short chapters. Some chapters are Patience, Failure, Strategy, Play, Loyalty, and Communication. By using the wolf as a metaphor for our lives and organizational behaviour, you and I will not only learn valuable principles but also have a great time in the process. The lessons of the wolf pack visually demonstrate a management philosophy that every organization should want to foster among its members.
I was inspired and really did for the first time, look upon the wolf as more than just someone who red riding hood met. Enjoy the read - it really is a classic!
not just any old management book... a lot of uniqueness here.......2002-10-15
Let me begin by saying that I really did enjoy reading the book. The book really, felt great in my hands, and when I was reading it - I was thinking to myself - this author has obviously done a lot of research about the wolf. It's a very simple read, a one-night job to say the least. But you will get something out of you, whether it be - a few ideas for organizational success, a new way of looking upon the wolf, or even the way you should approach your family and personal self. As you can see, the book covers alot, but its very general. (But I like that!)
We are faced with some 20 chapters, but each chapter is about 2 pages each. But then again, that is all that is needed I think. Patience, Curiosty, Strategy, Loyalty, Teamwork and Attitude, are just some of the topics Towery is addressing. Nice general topics of management, and organizational success - that will help you out if you are looking for an introduction to it all.
By using the wolf as a metaphor for our lives, and organizational behaviour, people not only learn valuable principles, but also have a great time in the process. The lessons of the wolf pack visually demonstrate a management philosophy that an organization should want to foster among its members.
I loved it! Happy Reading!
Great team building insights.......2002-10-11
Wolves come in pack.
So do human. We live in group and work in team.
You may think we should be far more better in terms of living / working together than wolves for we are more intelligent.
Better think again.
May be we are too intelligent, or may be we just think we do or we just think too much...
From the author Twyman L. Ph.D. Towery's years of study, there's a lot actually we can learn back from the wolves of how to live and work together more in harmony.
Especially when we apply the insights to the business world. The wisdom of wolves will definitely serve as an extremely useful guide.
The book is written in a very simple format and it's really interesting and easy to read. But the impression it leaves behind for sure will stay forever.
Outstanding guide for personal and professional growth.......1998-08-16
I met Dr. Towery at a health care conference where he was presenting on management, based on the concepts expressed in this book. After the seminar, I was able to visit with him and found him to be a genuine and thoughtful individual, in addition to knowledgeable and experienced. Only later did I read The Wisdom of Wolves, and found that his personality and experience is clearly transmitted in the message. This is a guidebook for personal as well as organizational development. It can be seen as a "quick read" or as a tool for daily reading and guidance as you learn to walk the path of success, led by the wisdom of the wolf pack.
Books:
- Beyond Belief: The Secret Gospel of Thomas
- Business Intelligence for the Enterprise
- Business Intelligence for the Enterprise
- Chicken Soup for the Mother & Daughter Soul: Stories to Warm the Heart and Honor the Relationship
- Code Check: A Field Guide to Building, Plumbing, Mechanical, and Electrical Codes
- Compendium of Tourism Statistics
- Coraline
- Cyber Rules: What You Really Need to Know About the Internet
- Data Resource Quality: Turning Bad Habits into Good Practices (Addison-Wesley Information Technology Series)
- Dearborn Total Needs Planning (Dearborn Career Development)
Books Index
Books Home
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- The Labours of Hercules: 12 Hercule Poirot Mysteries
Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery
The Brewers Association's Guide to Starting Your Own Brewery
Designing Great Beers: The Ultimate Guide to Brewing Classic Beer Styles
How to Brew: Everything You Need To Know To Brew Beer Right The First Time
The Brewmaster's Table: Discovering the Pleasures of Real Beer with Real Food
