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Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
Tom Sant Manufacturer: AMACOM/American Management Association ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0814471536 |
Book Description
With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment.By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on:
* How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others * The Seven Worst Proposal Mistakes illustrated with real-world examples
This is an essential book for anyone seeking to win contracts and sell projects.
Customer Reviews:
A Great Business Proposal "How-To".......2007-10-24
Practical Polish for Proposals.......2007-08-13
A practical guide that's also a lively read.......2007-07-16
A Common Sense Approach.......2007-05-06
Buy it today!.......2007-03-02
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Persuasive Business Proposals: Writing to Win Customers, Clients, and Contracts
Tom Sant Manufacturer: AMACOM ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0814451004 |
Customer Reviews:
A legitimately great book.......2004-01-18
Exactly what I needed.......2004-01-18
Although this book is directed towards business writers, the information in it is just right for understanding the psychology and techniques of persuasion. I used the book extensively for developing grant proposals (for higher education) and saw my success ratio double. As a result, I won more backing and my colleagues are still asking how I did it.
The author makes good points that produce good results, from his pointers on style and jargon to his mini-primers on formatting. Sant is absolutely at the head of the class.
A persuasive book on persuasive writing........2001-09-25
There is however, one point that I would like to have seen added to the book. At the last of the book he emphasizes the importance of editing your proposal. When you are done then read it again as a whole to see that it contains continuity, check it for spelling errors, check it for grammar errors, etc. Read it from front to back two or three times to make sure that you catch everything so that you don't lose credibility with your audience. While I agree totally, on long proposals I also start from the back section and read the sections from back to front. Why? As you are rereading for editing your attention to detail tends to decrease and you become more careless after a certain point. Starting from the back sections gives you a chance to read those sections while still fresh. Does it work? Well let's take a look at his book itself. No errors jump out at me until page 178 where the word "about" is spelled "abut". Well if that is the only problem then he has still done well. Then I got to page 186 where he has an example of a badly worded item. After showing the better wording the book states "That's a little better, isn't it? A little easier to understand the first time through?" Obviously he meant to say that it is "easier to understand THAN the first time through". And then a third error on page 188 where he is discussing the importance of using "complement" and "compliment" correctly. But during the discourse he actually spells "complement" as "conplement". A perfect discourse that suddenly has three errors within ten pages.
This is still a fantastic book on the details of how to write a proposal, things to do, things to avoid, how to persuade, how to focus the proposal or contract, etc. It belongs on the shelf of anyone who writes proposals and contracts or any form of communication, which involves convincing other people to see your position. I even successfully used the information in the book to detail the current status and proposed direction of a mishandled project and was able to win the client back and keep the contract.
Very Helpful Book on Writing Proposals.......2001-05-31
This Book helps you WIN!.......2001-05-30
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The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page
Patrick G. Riley Manufacturer: Collins ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0060988606 Release Date: 2002-09-03 |
Book Description
As clear, concise, and concrete as its subject, Patrick Riley's The One–Page Proposal promises to be the definitive business guide to getting your best ideas fully understood in the least amount of time.
Today more than ever, business decisions are made on the fly栮d first impressions can make all the difference. Now, in the first book of its kind, successful entrepreneur Patrick Riley shows you how to boil all the elements of your business proposal into one persuasive page栮d magnify your business potential in the process.
Customer Reviews:
Great for the Entepreneur.......2007-08-13
Cut through the clutter. Get you proposal noticed and read........2007-08-07
A perfect solution .......2007-03-02
Professional Proposals in One Concise Page!.......2006-12-12
The 1-page concept is good, but this book is not so good..........2006-11-10
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Writing for a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for Nonprofits
Joseph Barbato , and Danielle Furlich Manufacturer: Fireside ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0684857405 |
Amazon.com
Writing for nonprofits is a juggling act. One's job might entail writing grant proposals, newsletters, thank-you notes, case statements, and Web-site material--each for a different boss. The most successful development writers take the time to both experience their causes firsthand (sleep in the shelter, go to rehearsals, visit the wilderness) and cultivate personal relationships with their donors ("people give to people"). You'll give yourself an amazing head start when applying for a grant, say Joseph Barbato and Danielle Furlich, just by following an organization's guidelines and getting your math right--it's surprising how many fundraisers do neither. Make your point once, clearly, and don't forget the human element. "You aren't just asking for money," say the authors of Writing for a Good Cause, "you are asking to help people." Barbato and Furlich, both veteran fundraisers, interviewed both grants administrators and development writers for this guide. The result is an inside view of the arcane workings of the world of fundraising that would make any novice feel more proficient immediately. Their "gotta-get-it-out-right-now, how-late-is-FedEx-open? Down-and-dirty proposal kit" is a terrific tool when there isn't time to write the "knockout, beguiling, exciting, can't-put-it-down, and surely can't-turn-it-down fundraising proposal." And keep in mind: when a donor gives your proposal the nod, say thank you. Twice. In fact, say Barbato and Furlich, "It is almost impossible to thank a donor too much." --Jane SteinbergBook Description
Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you:
Writing for a Good Cause provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.
Download Description
From storefront social action agencies to leading museums and universities, organizations across the country are seeking funds for good causes. But even the best cause doesn't stand a chance when proposals and other materials are badly written or deadly dull. Writing for a Good Cause is the first book to explain how to use words well to win the support of funders.The authors, who have applied their writing talents to a variety of good causes, address the full range of challenges writers in development offices face. Their knowledgeable, practical advice covers:
-- Writing the perfect proposal -- from the initial research and interviews to the final product
-- Drafting, revising, and polishing a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds
-- Creating case statements and other big money materials -- including how to write, design, and print newsletters and use the World Wide Web effectively
Filled with tips from writers at nonprofits and suggestions from top foundation funders, Writing for a Good Cause provides everything volunteers, staff writers, freelancers, and others need to know to fashion persuasive presentations for individual, foundation, and corporate donors.
Customer Reviews:
Writer Writing For Writers.......2007-07-13
Writing for a good cause!.......2006-04-25
Not just a guide to writing proposals - a guide to life.......2002-08-12
Surprisingly, the advice contained herein -- if made more generic in your mind -- is excellent advice for entire areas of your life. Sounds hokey, true. But honestly, boiled down the advice can be listed as:
1. Identify what the problem is. Do your research until you really understand the causes of the problems and their many effects.
2. Identify how you will know when you have made the problem better. How will you know when the problem has been alleviated? What intermediate steps need to be taken? How will you measure your progress along the way?
3.Identify what tools are available, and which are still needed, to move towards a resolution, or diminution, of the problem. Be specific here. Vague generalities are useless, but the brass tacks of a solution are absolutely priceless. Who has access to these tools? Who can make difficult things easy?
4. If you are asking for someone to help you with this problem, present the whole equation to them in a light that makes the most sense to *them*. This doesn't mean to lie, or exaggerate. It only means to focus your proposal in a way that makes them see it most personally.
5. Proofread what you have written, to be sure it says what you want it to say. Then proofread it again. And again. Get it right, because it is a hard and fast representative of you. This should be true in everything concrete you put out in the world with your name on it.
Now, all of this can be applied to writing a grant proposal. And much of it can be applied to the other things in life. Filling a job position, finding a home, working out a deteriorating relationship, educating yourself or your children ... you name it.
It's so rare that a book directed at an audience of specialists resonates with so much broadly applicable truth ... and it was such a delight to find it. I plowed through this book last night, reading every word, applying its advice mentally to all sorts of issues in my own life. I am pleased to report that it opened my eyes to solutions that had eluded me until now.
Wonderfully written, amusingly told, full of great advice to writers of all persuasive materials, this book is a gem.
I put sticky notes on half the pages.......2002-08-09
This book was so startlingly useful that I had to buy it. It will likely become your most dog-eared fundraising guide.
Puts the Fun in Fundraising.......2002-07-11
The heart of the book is a clear guide to how to write a great proposal, but other valuable topics are covered, including newsletters, case statements, interviews, and the like.
In one section, the authors mix genuine examples of great fundraising writing with an imaginary proposal to fund the construction of the Brooklyn Bridge. They not only convince you to help build the Brooklyn Bridge, you're ready to buy it.
The bridge is not for sale, but this book is. It is well worth its price of two fast food lunches. Buy it, read it, and be happy.
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Persuasive Proposals and Presentations (Mcgrawhill Professional Education Series)
Heather Pierce Manufacturer: McGraw-Hill ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0071450890 |
Book Description
Persuasive Proposals and Presentations shows readers how to develop a winning strategy and how to be clear, organized, and persuasive. It lays out common mistakes in strategy and offers effective advice.
Customer Reviews:
Concise and Practical.......2005-12-04
A must-read book for writing a proposal that wins!.......2005-01-08
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Communication Studies At UNF (Theory and Practice in the Art of Communication and Public Speaking)
Manufacturer: Pearson Custom Publishing ProductGroup: Book Binding: Paperback ASIN: 0536946027 |
Product Description
Communication studies at UNF. Contains, art of public speaking. Conecting self and communication. Connecting through verbal and nonverbal communication. Using visual aids. Technical presentation.
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Persuasive Reports and Proposals (Management Shapers)
Andrew Leigh Manufacturer: Chartered Institute of Personnel & Development ProductGroup: Book Binding: Paperback ASIN: 0852928092 |
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Organize Your Job Search Career Change
Ronni Eisenberg Manufacturer: Hyperion ProductGroup: Book Binding: Paperback ASIN: 0786884673 |
Book Description
Everyone who is thinking about looking for a new job says the same thing: Getting started is the hard part. Thats why this new book starts at the beginning, providing readers with simple steps for getting the job search underway. It also offers a complete plan for landing a great job, including tips on:building a network and establishing referrals, taking advantage of internet resources and following up effectively.Customer Reviews:
Toss into your briefcase for successful employment.......2001-07-07
Simple "to do's" are scattered throughout the book, motivating you to stay on task. Goal setting tips, such as finishing the book by a certain date, are a great way to keep motivated and work toward your goal of new employment. Worksheets, goal sheets, to do's and reviews streamline your current job of looking for employment, which is a full-time job in itself!
A great gift for the new grad or corporate exec, ORGANIZE YOUR JOB SEARCH is the best thing to toss into your briefcase for successful employment.
Insightful!.......2001-05-25
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