Book Description
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Customer Reviews:
Creative Thinkerer.......2007-09-07
It's a hard book to pigeonhole, as you can tell from the other reviews. It's quite applicable to people in agency life, but it's by no means an ad-person's book. If your life involves coming up with creative ideas and convincing other people to buy into them, it's very worth your time. Yeah, there are some tangents, most are diversions to make a point. Every 10-15 pages I tagged things I want to return to later to put to use. Lots of good thought-starters about what to do (and perhaps more importantly what to leave out) to get people excited about your ideas.
The Art of Presenting to People.......2007-06-23
Advertising is a people business, I guess, so is canabalism. This book centres you back to the concept that presenting is persuading, selling and entertaining. Do your homework, prepare and enlighten. I use to work in advertising, but now sell jobs for the army. I have taken what he has expressed on board and used to my advantage. I no longer present by 'Death by Light Pro', but engage my audience and use Jon Steels suggestions to help my candidates make informed decissions. Thank you Mr Steel. I reconmend this book for all in business.
A big favor..........2007-03-07
Jon Steel did us all a great favor. A great favor to business people. A great favor to presenters and those who must sit through those presentations.
This book makes you realize things you wouldn't think about when preparing for a presentation. It helps you understand that everything you say during a presentation must reflect what your big idea is. It would make us approach presentations differently. Presentations are conversations. Hey, we are presenting to real people! Let's treat them as such...
It is clear that the goal of this book is to make us all better idea-sellers, not only in the field of advertising. Jon Steel writes some great "to-do" lists, suggesting the best ways to approach certain situations. However, those "to-do" lists are backed up with personal experiences that make this book much more enjoyable and easy to read.
From the mentioning of Bill Clinton's presidential campaign, OJ Simpson's trial and "The Perfect Pitch" - London 2012 Olympic bid presentation - this book shows that good presentations not only win new businesses...
Re-discovering the art of engaging storytelling .......2006-12-18
Jon Steel is a rare breed of truly smart, creative thinkers. Though originally from an advertising background, The Perfect Pitch is by no means simply an "advertising book." It is a book about ideas and how to sell them, regardless of your business.
Jon believes that in business we all too often hide behind boring Powerpoint slides as it is easier to simply read from a slide than it is to step out and actually engage with your audience. He believes in finding an active insight from which to base the strategy and thinking and from there, developing an engaging and motivating story.
Essentially in a pitch situation you have a limited period of time to connect with your audience and involve them in the story you are telling. It's not about animated slides or embedded video links.
William Goldman, the scriptwriter, has a very similar premise in Adventures In the Screen Trade. He too talks about the critical importance of the pitch (in his case, pitches for movies) Goldman highlights the importance of finding the hook that captivates and motivates your audience.
Having had the pleasure of working with Jon, in fact on one of the pitches that he references in the book, it is fair to say that he practises what he preaches. The advice he gives is refreshingly free from jargon and rooted in simple common-sense that sometimes we can forget.
This book is an essential tool for anyone who is ever in pitch situations with their clients.
More than an anti-powerpoint rant.......2006-11-12
It would be easy to dismiss (or embrace) Jon Steel's book as a tirade against powerpoint. To say that at worst it's nothing more than a tirade against the poor use of a presentation tool (actual clip art died around the same time as the Queen Mother didn't it?) and that at best that it's an intelligent attack on a tool that has changed the way that we think. Both arguments miss the point. Yes turning Winston Churchill's best speech into PowerPoint is the highlight of this book but it's one point amongst many.
What this book seems to me to be about is creating the space, time and atmosphere needed to think. Whether that means taking a sledgehammer to your blackberry or your officemates to a baseball game the message remains the same - you win business when you have better ideas than other people; and you have better ideas than other people when you allow your subconscious to do some of the work.
Yes the book occasionally meandors, but then so do the best brains. Yes it draws on personal experience, yes it works its way through some seemingly unconnected thoughts, returning to connect only some of them - but then isn't that the central argument in the book. It's the curious mind that wins the day.
So whilst this isn't a bullet pointed, Donald Trump-esque WIN. AT. ALL. COSTS. BY. DOING. IT. THE. BILLIONAIRE. WAY. ! ! ! ! kind of book it is a kinder, gentler, more human, more nuanced and ultimately more insightful peek behind the curtain of big business and what it takes to get the people with the big bucks to buy your ideas.
Perfect Pitch may not be the book that thrusting young American execs may think that they need, it won't be on the shelves of any of the 'contenders' on The Apprentice - which is why so many of their ideas will be as predictable as their hairstyles.
recommended
Book Description
THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME
Any successful leader will tell you: Giving a strong presentation is the most immediate and powerful way to set goals, form strategies, and sell your vision-to both internal and external audiences. Perfect Phrases for Executive Presentations not only tells you how to plan and deliver your address, but also provides phrases for every part of the speech or presentation. Organized by speech type and audience, you'll be walked through the beginning, middle, and end of a speech, giving you effective phrases to use. This invaluable book includes
- A detailed review of building an effective presentation for a wide variety of meetings and conferences
- Instructions and phrases for writing effective speeches for nearly 30 different groups and interests, from shareholders to commencements
- Techniques you can use to become a more effective speaker
Customer Reviews:
Perfect if it fits the bill for you.......2007-10-01
This book is too basic and repetitive for experienced presenters, but extremely useful for those who are very new to the field, lack confidence, and/or are non-native speakers of English. It presents exact phrases, even entire speeches, for a variety of situations (including formal events). This can be great jumping-off point if you're unsure of yourself in this kind of situation. Although not written for this particular purpose, the book is an excellent choice for any international businessperson who is new to making presentations to Americans and is not 100% confident speaking in English.
Extensive but tired.......2007-05-30
This work has a wide variety of phrases but many have become tired from over-use. It's a good place to start but don't look to it for fresh ideas.
Book Description
Following DK's bestselling Essential Managers and Essential Lifeskills series, both of which have sold more than 2,500,000 copies, the WorkLife Series covers key topics in both personal and professional life, including practical tips that will make a real difference.
Average customer rating:
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Arranging the perfect meeting.: An article from: Arkansas Business
Manufacturer: Journal Publishing, Inc.
ProductGroup: Book
Binding: Digital
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ASIN: B0008FR81G
Release Date: 2005-07-30 |
Book Description
This digital document is an article from Arkansas Business, published by Journal Publishing, Inc. on November 4, 2002. The length of the article is 538 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Arranging the perfect meeting.
Publication:
Arkansas Business (Magazine/Journal)
Date: November 4, 2002
Publisher: Journal Publishing, Inc.
Volume: 19
Issue: 44
Page: S63(1)
Distributed by Thomson Gale
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Board Overboard: Laughs and Lessons for All but the Perfect Nonprofit (Jossey Bass Nonprofit & Public Management Series)
Brian O'Connell
Manufacturer: Jossey-Bass
ProductGroup: Book
Binding: Hardcover
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| Business & Investing
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Nonprofit Organizations & Charities
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Management & Leadership
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ASIN: 0787901792 |
Book Description
O'Connell draws on forty years of camaraderie and affection to offer this hilarious spoof. Presented in the form of one organization's board meetings' minutes, Board Overboard is a witty sendup of a world that is too seldom treated with humor.
Book Description
This digital document is an article from Association Management, published by American Society of Association Executives on April 1, 2002. The length of the article is 538 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Central West: Planning the perfect meeting can be a breeze. (Florida).(Tampa Bay)(Brief Article)
Publication:
Association Management (Magazine/Journal)
Date: April 1, 2002
Publisher: American Society of Association Executives
Volume: 54
Issue: 4
Page: S10(2)
Article Type: Brief Article
Distributed by Thomson Gale
Average customer rating:
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The changing culture of childhood: a perfect storm.(Special Feature): An article from: Childhood Education
Joe L. Frost
Manufacturer: Thomson Gale
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Binding: Digital
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ASIN: B000QCTHX8
Release Date: 2007-05-07 |
Book Description
This digital document is an article from Childhood Education, published by Thomson Gale on June 22, 2007. The length of the article is 5084 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: The changing culture of childhood: a perfect storm.(Special Feature)
Author: Joe L. Frost
Publication:
Childhood Education (Magazine/Journal)
Date: June 22, 2007
Publisher: Thomson Gale
Volume: 83
Issue: 4
Page: 225(6)
Distributed by Thomson Gale
Customer Reviews:
A Must Have for Your Career Development.......2005-12-22
Farr's book was recommended by my thesis committee member and now I recommend it to students that I mentor. Too bad Betty lumped Farr's book with "What color is my parachute". I was never able to slog my way through that book, but did many of the exercises in Farr's book while doing nordic track because they were so straight forward. I liked how he has you 'free-thinking' about what career you would enjoy if there were no limitations and then helps you bring that back to reality so you can see what IS possible for you to do with your career right now. The step-by-step exercise of breaking down time to meet your goal was invaluable as I was finishing my PhD research. And I still use it today. I strongly feel that his book gave direction to my career. I currently enjoy my position as a director of a department in a pharmaceutical company.
This book won the top career book of the year award.......2004-05-27
I am this book's author and think it worthwhile to note that this book won the Publisher's Marketing Association's "Best Career Book of the Year" award. This was a surprise for me since this is a workbook that includes text with lots of in-the-book activities rather than a typical bookstore book that is almost all text. This is the fourth edition, so it has been carefully improved over time and has had excellent editorial and design work. It has now sold more than 400,000 copies, a most flattering and humbling situation for me.
This was excellent.......2003-05-29
This book is worth buying. It has very practical advice and a system about how to go about a job search in the non traditional way. I would also recommend Richard Bolles' What Color is Your Parachute and Howard Figler's The Complete Job Search Guide.
Book Description
Reorganizations--restructurings--shake-outs--mergers--For millions caught in today's unstable business climate, these euphemisms for involuntary career change often produce the same soul-wrenching, traumatic responses. Now In Search of the Perfect Job shows emphatically the actual or impending loss of one's career doesn't have to translate into emotions. Written for anyone whose career is stalled, stuck, or in jeopardy, as well as anyone else who just feels it's time to make a career change, this job-counseling guide equips and empowers job seekers to take charge of their lives and careers with a method that has proven to be a breakthrough for over 10,000 of the authors' clients.
Customer Reviews:
Best Job Search Book Available!.......2007-10-18
Executives, if you are thinking about a new career or are in transition, In Search of the Perfect Job by Clyde C. Lowstuter is the best career management book I have found. This book has changed my attitude and approach about finding my next amazing career position! It helps you explore who you are, what you want, and how to get there. I am thrilled to recommend Clyde's book because I know it will help you, too.
DB - Chicago, IL
The Perfect Book for finding the perfect job.......2007-10-01
The best book I have ever read on finding an executive job - very insightful in helping me to understand myself better, what really motivates me, what is important to me, and how to use this knowledge to structure a job search. Also provides practical, specific insights and techniques to master interviews, and keep organized during the search.
Lowstuter Continues To Lead The Way.......2007-06-29
Lowstuter's latest edition continues to lead the way as the most comprehensive book on executive transition. If you have to pick one book that will get you to the next level, this is the one.
J. Steven Angell
Director, Business Development, Bureau Veritas, NA
A 'must-read'!.......2007-06-05
A `must-read' for anyone facing an unexpected or unwelcome transition. The practical strategy, in an easy step-by-step format, will lead you to better opportunities. This comprehensive book covers everything from dealing with the emotions of moving on, to exercises that show you how to complete each step in the process. A `life line' for those in transition which I've recommended to several colleagues and friends.
And Other Uses as Well.......2007-04-20
Clyde's book impressed me so much that I have recommended it to several of my executive clients who are having a difficult time with members of their senior management team. It has helped me work with people looking for their next opportunity as well as with management personnel who are responsible for developing their organization's future leaders. Definitely a must read.
Average customer rating:
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36 Steps to the Job You Want (Career Tactics)
Malcolm Hornby
Manufacturer: Pitman Publishing
ProductGroup: Book
Binding: Paperback
General
| Job Hunting & Careers
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Job Hunting
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ASIN: 0273635468 |
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Get That Job!: Easy Steps to the Job You Want.
Malcolm Hornby
Manufacturer: Not Avail
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Binding: Paperback
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Job Hunting
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All Titles
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ASIN: 0273702122 |
Book Description
We spend close to half of our waking lives at work. Whether that's a miserable drudgery or rewarding and inspiring is within our control.
How many of us have fallen into the trap of taking the first job offer? Marketing Yourself to Employers helps you avoid that pitfall by providing strategies to help you devise a workable plan to reach your desired goal. In an easy to manage fashion it brings together the theory of effective theory of effective job searching with personal management strategies.
Marketing Yourself to Employers breaks each step into individual components. First the techniques are discussed, then the practical considerations outlined, and an understandable - achievable - plan devised. Easy-to-use flow charts serve as a quick reference for review, revealing your progress and success. Regular analysis of the Key Performance Indicators keeps you on track.
Marketing Yourself to Employers is jargon-free, and written in a reader-friendly style. It's illustrated with flow charts, graphics and illustrations. It's comprehensive, based on best practice and leaves nothing to chance.
Change your outlook and feel free to choose jobs with opportunities that suit you. Few activities will have a more lasting impact on your quality of life.
Comes with a bonus disc - your personal job search manager.
Customer Reviews:
Marketing Yourself to Employers: A Step By Step Guide to Getting the Job You Want.......2007-03-30
The book is a bit dated, given that a floppy disk comes with it. And it is written by an Australian and while providing general job hunting suggestions, is also geared towards finding a job in Australia. I don't think it's worth the price.
Product Description
This single book combines all of the nine individual booklets previously published.
Books:
- Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
- Principles of Political Economy 2 volume set
- Private Markets for Public Goods: Raising the Stakes in Economic Reform
- Proctor and Hughes' Chemical Hazards of the Workplace, 5th Edition
- Productivity Measurement in Regulated Industries (Economic Theory, Econometrics, and Mathematical Economics)
- Profiting By Phone: No Nonsense Skills and Techniques for Selling and Getting Leads by Telephone
- Pullman Porters and the Rise of Protest Politics in Black America, 1925-1945 (The John Hope Franklin Series in African American History and Culture)
- Resumes That Will Get You the Job You Want
- Secrets Of Superstar Speakers: Wisdom from the Greatest Motivators of Our Time
- Sensors and Signal Conditioning, 2nd Edition
Books Index
Books Home
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- Economics of Coastal and Water Resources: Valuing Environmental Functions
- Thermopylae: The Battle That Changed the World
- Schaum's Outline of Macroeconomics
- Sit & Solve Mindstretch Puzzles
- The Fair Tax Book: Saying Goodbye to the Income Tax and the IRS
- Think and Grow Rich: The Landmark Bestseller--Now Revised and Updated for the 21st Century
- The Saddam Hussein Reader: Selections from Leading Writers on Iraq
- Universal Banking: Financial System Design Reconsidered
- Splintering Urbanism: Networked Infrastructures, Technological Mobilities and the Urban Condition
- Goodnight, Irene
Hoopla
Truth, Lies and Advertising : The Art of Account Planning
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Zag: The Number One Strategy of High-Performance Brands
Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out
