Customer Reviews:
This book is THE reason I passed the class.......2007-01-16
Last semester, I had to take a graduate level economics course having never even taken intermediate economics. (My program has weird requirements.) The book used in the class was Varian's Microeconomic Analysis. I can't say whether that was a good or bad book for someone with much more preparation. But for me, it was totally incomprehensible since I hadn't come across any of that stuff before.
On the recommendations of others, I checked out Nicholson's book, hoping it would give me the background needed to just pass the class. I found Nicholson's book to be disappointing, with many derivations stuck in footnotes. I should, however, mention, that the Nicholson copy I was given was of an older edition, so I'm not sure if the newer editions are better.
Anyway, I was feeling so desperate and by chance came across this book in the library. That day, my semester took a huge turn for the better. I finally could solve optimization problems! I finally understood the derivation of the Slutsky equation! Mathis and Kocianski explain everything SO clearly. Furthermore, they give you "cookbook recipes" for how to solve many of the problems you're likely to get on exams and homeworks. The problems I had to solve for homework and on exams were much more complicated, but the complicated part was in the details. The basic process to solve the problems was actually the same as the examples in the Mathis book. Once you master that process with Mathis's examples, you can generalize it to harder and more complicated problems.
Mathis and Koscianski also show you how the problem of the consumer is not unlike the problem of the firm, and problems of general equilibrium simply combine the two. In other words, they do a great job of showing the bigger picture while still teaching you the math involved.
Speaking of the math, this book requires calculus, unlike most intermediate textbooks. Yet the material is so clearly presented that I find the derivations to be easier to follow than in many intermediate textbooks. Furthermore, the authors don't unnecessarily complicate things by overloading on notation.
Very useful introduction to microeconomics using calculus.......2004-08-27
This is a very special book. Nowadays, most introductory textbooks on microeconomics teach intuitions and models that are carefully designed to avoid the use of even basic calculus as much as possible. This is not necessarily a bad thing because most college students don't have much calculus. However, for those that have even a basic understanding of calculus, there is a lot to be gained by studying basic microeconomics using mathematical tools.
This is the rare introductory text specifically designed to teach using calculus. This is refreshing and can be quite exciting for advanced high school students, undergraduates, and even masters candidates who would like to use math to be introduced to utility theory, consumer optimization, market demand curves, demand elasticities, short and long run production issues, firm optimization, short and long run costs of production, market structures including monopoly, issues related to input markets, and equilibrium analysis.
Really, the use of math here does aid understanding. The writing is clear, the illustrations are helpful, and the equations are quite understandable even if you only have calc 1 in your repertoire.
Take a look, I think you will like it and get real value from it.
Very good overview of microeconomic theory.......2004-07-01
When I took intermediate microeconomics I was assigned Microeconomics by Hal Varian, which from what I gather is the predominate book used by professors, however it shouldn't be. This book is a far better handling of intermediate micro than is the Varian book, or any others that I've seen for that matter. Most undergraduate books that I have seen shy away from using calculus to explain the theories, which is really unfortunate because calculus makes this fascinating field far less cumbersome and much more accessible. The first two chapters on reviewing calculus for economics are great and really help clarify the relevance of calculus to economics. I find that utilizing calc makes microeconomics a much easier field to understand and this book does that very well. The only complaint is that I have noticed a few errors here and there, like mislabeled graphs or a few misreferences to the wrong graphical explanations, but it is easy enough to realize from the context, it would be nice if these weren't there, but overall this is the best book for microeconomic theory I have seen.
Customer Reviews:
Great Book.......2000-03-28
The Henderson and Quandt book covers the basics of micro theory very well. The topics are presented in a very organized manner, which makes the book excellent for MA students. If you are looking for a good beginning instructional book as a companion for your coursework at the MA level, Henderson & Quandt is it!
Average customer rating:
- Economists should read some real microeconomics for a change
|
Asking About Prices: A New Approach to Understanding Price Stickiness
Elie Canetti , and
David Lebow
Manufacturer: Russell Sage Foundation Publications
ProductGroup: Book
Binding: Hardcover
 General
| Popular Economics
| Business & Investing
| Subjects
| Books
Microeconomics
| Economics
| Business & Investing
| Subjects
| Books
Theory
| Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Industrial
| Management & Leadership
| Business & Investing
| Subjects
| Books
Production & Operations
| Management & Leadership
| Business & Investing
| Subjects
| Books
Consumer Guides
| Reference
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 0871541211 |
Customer Reviews:
Economists should read some real microeconomics for a change.......2006-04-02
The chief author of this book is Alan Blinder, once a Vice-President of the American Economic Association, a Vice-Governor of the Federal Reserve, and currently President of the Eastern Economic Association. He is, in other words, no maverick, but firmly within the mainstream of economic thought. And yet the research he reports in this book challenges many of the accepted tenets of both micro and macro economics.
The publication should therefore be taken seriously by the economics profession, and raked over carefully to find out whether what Blinder reveals is really the case, or simply a product of poor research.
It speaks volumes for the way that economics handles contrary evidence to accepted beliefs that this has not happened. Blinder's book has instead simply been ignored. The book languishes around the 750,000 mark in Amazon's "best sellers" list, and this review will be the first ever given of it. Meanwhile Mas-Colell's Microeconomic Theory, published three years before Blinder's book, which states the accepted neoclassical microeconomic canon in excruciating mathematical detail, ranks in the mid 100,000s, and has over 80 reviews--most of them from economics PhD students and highly laudatory.
Perhaps some of them should read this book and see whether they can reconcile Mas-Colell's elaborate theory with the reality Blinder found. Neoclassical theory presumes that firms face rising marginal costs, and firms profit maximize by equating marginal cost and marginal revenue. Blinder instead found that 89 per cent of firms in his survey reported constant or falling marginal cost.
If marginal cost falls for the majority of firms, then neoclassical pricing theory can't work--as Blinder acknowledges by saying that "The overwhelmingly bad news here (for economic theory) is that, apparently, only 11 percent of GDP is produced under conditions of rising marginal cost." (102)
Fixed costs are also much higher, and much more significant for firms' operations, than implied by economic theory. Quoting Blinder again:
"Firms report having very high fixed costs-roughly 40 percent of total costs on average. And many more companies state that they have falling, rather than rising, marginal cost curves. While there are reasons to wonder whether respondents interpreted these questions about costs correctly, their answers paint an image of the cost structure of the typical firm that is very different from the one immortalized in textbooks." (105)
Blinder's results were garnered by an unusual approach for economists: he interviewed firms to find out what their costs, operations, demand profiles, etc. were. This approach has been disparaged in economics ever since Friemdan's "assumptions don't matter" methodology paper in the 1950s--whose real target was very similar work by researchers like Gardiner Means, which found very similar results to Blinder today.
Blinder mounts an effective defence of the survey method, and also applies more resources to the issue than any previous researcher. He and his team of economics PhD students conducted face to face interviews with Presidents, CEOs and senior managers of 200 firms. The firms surveyed represented 7.1% of the USA's GDP, so what was found was statistically robust: what these firms reported was representative of US industry as a whole. As Blinder put it, "we interviewed an astounding 10 to 15 per cent of the target population-a large fraction by any standard." (68)
The research was used to explain the macroeconomic phenomenon that interests Blinder of "sticky prices". Economic theory implies that price adjustments should dominate market responses, but prices are notoriously inflexible, at least in the downward direction. Blinder's macroeconomics presumes this, but he wanted to know the microeconomics of why. His survey was designed to test 18 different theories as to why this might be so, and the results did let him distinguish between them. But the key surprise for Blinder and his team was the extent to which economic reality did not look at all like the models that economists assume are true.
This is the issue that most interests me, and I'll close with an extended quote from Blinder on this topic. I would love to see some of those who believe Mas-Colell is so wonderful explain why the real world looks so unlike economic theory:
"First, about 85 percent of all the goods and services in the U.S. nonfarm business sector are sold to "regular customers" with whom sellers have an ongoing relationship ... And about 70 percent of sales are business to business rather than from businesses to consumers...
Second, and related, contractual rigidities ... are extremely common ... about one-quarter of output is sold under contracts that fix nominal prices for a nontrivial period of time. And it appears that discounts from contract prices are rare. Roughly another 60 percent of output is covered by Okun-style implicit contracts which slow down price adjustments.
Third, firms typically report fixed costs that are quite high relative to variable costs. And they rarely report the upward-sloping marginal cost curves that are ubiquitous in economic theory. Indeed, downward-sloping marginal cost curves are more common...
If these answers are to be believed ... then [a good deal of microeconomic theory] is called into question... For example, price cannot approximate marginal cost in a competitive market if fixed costs are very high." (p. 302)
Book Description
This book belongs to the realm of dynamic theory of the firm. It discusses optimal investment, financing and production policies of the firm, that have to deal with a diversity of aspects: alternative production techniques, financial constraints, technological progress, business cycles, uncertainty, environmental constraints, etc. The book studies how debt financing may facilitate expansion and how cost prices, prices of capital goods and investment grants influence depth investment decisions. Optimal investment decisions are analysed while taking into account taxation on environmental pollution, business cycles, adjustment costs and technological progress. Results are obtained by using Optimal Control Theory. The models lead to descriptions of growth and decline patterns of firms like we meet them in practice: distinctive stages succeeding each other, each with its own emphasis on specific management policies (growth, consolidation, depth investments, abatement efforts, etc.).
Average customer rating:
|
Market Structure and Competition Policy: Game- Theoretic Approaches
Manufacturer: Cambridge University Press
ProductGroup: Book
Binding: Hardcover
Strategy & Competition
| Management & Leadership
| Business & Investing
| Subjects
| Books
Management Science
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Popular Economics
| Business & Investing
| Subjects
| Books
Labor & Industrial Relations
| Economics
| Business & Investing
| Subjects
| Books
Microeconomics
| Economics
| Business & Investing
| Subjects
| Books
Theory
| Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Labor & Industrial Relations
| Politics
| Nonfiction
| Subjects
| Books
Game Theory
| Applied
| Mathematics
| Science
| Subjects
| Books
Game Theory
| Applied
| Mathematics
| Professional Science
| Professional & Technical
| Subjects
| Books
General
| Political Science
| Social Sciences
| New & Used Textbooks
| Stores
| Books
History & Theory
| Political Science
| Social Sciences
| New & Used Textbooks
| Stores
| Books
General
| Business & Finance
| New & Used Textbooks
| Stores
| Books
History & Theory
| Economics
| Business & Finance
| New & Used Textbooks
| Stores
| Books
General
| Economics
| Business & Finance
| New & Used Textbooks
| Stores
| Books
Microeconomics
| Economics
| Business & Finance
| New & Used Textbooks
| Stores
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 052178333X |
Book Description
Market Structure and Competition Policy applies modern advances in game theory to the analysis of competition policy and develops some of the theoretical and policy concerns associated with the pioneering work of Louis Phlips. Containing contributions by leading scholars from Europe and North America, this book observes a common theme in the relationship between the regulatory regime and market structure. Since the inception of the new industrial organization, economists have developed a better understanding of how real world markets operate. These results have particular relevance to the design and application of anti-trust policy.
Product Description
A major revision developed from the experiece of using Macroeconomic Theory in graduate and advanced undergraduate courses over a number of years, the many helpful suggestions of colleagues and students, and recent developments in economics.
Book Description
His is the name on the label of the legendary Converse All-Star basketball shoe. Though the shoe has been worn by hundreds of millions, few, if any, know a thing about the man behind the name. Some even believe that there is no such person, that he is a marketer's fabrication like Betty Crocker. But "Chuck Taylor" was more than a rubber-soled, double-wall canvas-body shoe with a circular ankle patch, with a bright blue star in the middle and a signature across it. He may not have been a Michael Jordan, but Chuck Taylor did earn the right to be the face behind the most popular shoe in basketball.
For this first-ever biography, Abraham Aamidor went on a three-year quest to learn the true story of Chuck Taylor. The search took him across the country, tracking down leads, and separating truth from legend—discovering that the truth, warts and all, was much more interesting than the myth. He found Chuck involved with "industrial league" basketball in the 1920s, working as a wartime coach with the Army Air Force, and organizing clinic after clinic. He was a true "ambassador of basketball" in Europe and South America as well as all over the United States. And he was, to be sure, a consummate marketing genius. He was elected to the Sporting Goods Hall of Fame before his induction into the Naismith Memorial Basketball Hall of Fame. This biography makes it clear that he belongs in both.
Customer Reviews:
Article I found on this book.......2006-09-01
I thought this was a great read! Here is an article I found about the book from the August Gannetteer:
"Indy staffer bares basketball player's 'sole'"
Probably the only thing you know about Chuck Taylor is that his name appears on a shoe. Abe Aamidor wants you to know why.
The Indianapolis Star reporter has penned "Chuck Taylor, All Star"(Indiana University Press), a biography of the man whose name became synonymous with the Converse basketball shoe that bears his signature.
"I learned that Chuck Taylor was the most famous name in sports no one knew anything about," Aamidor says. "There had been no biographies written about him, and some people thought the name was fake, like Betty Crocker or Juan Valdez. I felt there had to be a story to tell."
Aamidor was granted access to Converse's corporate archives and Taylor's stepson gave him permission to visit the Port Charlotte, Fla., home and estate of Taylor's second wife to collect materials. He discovered correspondence between Taylor and legendary University of North Carolina coach Dean Smith, as well as UCLA's John Wooden. Smith wrote the foreword for Aamidor's book and Wooden "was by far my best living source."
The three-year project also took Aamidor to the Naismith Memorial Basketball Hall of Fame in Springfield, Mass., Wright Patterson Air Force Base in Dayton, Ohio - Taylor was coach of the Wright Field Army Air Force "Air-Tecs" basketball team during World War II - and the National Archives in Washington, D.C.
The book, Aamidor's third, has brought him national attention, with interviews on ESPN2's "Cold Pizza" and syndicated radio shows "Sports Byline USA" and "The Bob and Tom Show." Aamidor has also penned two college-level journalism texts, "Real Feature Writing" and "Real Sports Reporting."
Getting to know the man behind the SHOES.......2006-06-03
by Ryan Corazza
Indiana Daily Student
Published Wednesday, March 22, 2006
His signature resides on the ankle patch of perhaps the most popular shoe in American history. He's a member of the Basketball Hall of Fame and mingled with such basketball legends as John Wooden, Red Auerbach and Dean Smith. But up until now, nobody knew the true story of Chuck Taylor.
Enter Abe Aamidor.
The former IU adjunct professor and current feature writer at The Indianapolis Star spent three years digging up the facts and filtering out the myth of Chuck Taylor's life to write the first-ever biography on the Columbus, Ind., native.
"I was excited to learn there was never a book written about him," Aamidor said. "It was kind of like finding a gold coin in the street and nobody's around -- you just pick it up."
Because Taylor played in the pre-modern era of basketball that newspapers did not cover much and Converse misled the public about which pro teams Taylor played for, there was a lot for Aamidor to discover.
"Part of the mission was to debunk the mythology," Aamidor said. "There was a lot of junk in the standard brief stuff on Chuck's life, but there was also a lot that wasn't talked about."
Taylor was born in 1901 and spent most of his early years in Azalia, Ind., and Columbus, Ind.
He never played college basketball, which before World War II was the most watched and publicized level of the game. Instead, Taylor became involved with industrial league hoops, more prominent during the 1920s than professional basketball.
Taylor was also a great basketball coach -- a part of his life that is often overlooked, Aamidor said. He coached the Wright Field (Ohio) Army Air Force "Air-Tecs" of the U.S. Army's Special Service Division. The team toured the country playing college and other military teams and is regarded by some as the best service basketball team in history, winning more than 90 percent of its contests during the 1944-45 season.
"All the good players from colleges that were already playing pro ball were drafted (for military service)," Aamidor said. "In those days, you didn't get a deferment from the draft because you were a great ball player."
Instead of being well-known for his coaching abilities, Taylor became most famous for his relationship with Converse and its "All-Star" shoe. Although stories range on just how Chuck became involved with the company, he most likely became a salesman for Converse in 1921 and after proving to be a valuable asset to the company, his name was added to the All-Star patch in 1932.
One way Taylor marketed the shoe was through the "Fundamentals of Basketball" clinics he put on throughout the country. These clinics were put on at high schools and small colleges and on average drew about 300 to 400 guests.
"Before World War II, football and baseball were the big sports," Aamidor said. "So, in the clinics, he explained the game to a lot of people who weren't familiar with it."
Taylor promoted the shoe in a variety of other ways, ranging from traveling with the Converse All-Stars basketball squad to personally contacting and visiting owners of small-town sporting goods stores.
"In a way, his dealings were a bit shady, but he was ultimately honest and likeable," Aamidor said. "Nowadays, every photograph is airbrushed and any statement made is through a spokesman and interviews have to be granted. While Chuck's ways weren't perfect, they were much more honest."
Ryan Corazza
Published Wednesday, March 22, 2006
Amazon.com
Want to run faster, jump higher, play better? For years we've been told that we can achieve these grandiose goals with the help of high-performance athletic footwear. What used to be the lowly gym shoe has risen to a revered wardrobe staple. The Sneaker Book: An Anatomy of the Industry and an Icon, by journalist Tom Vanderbilt, relates the story of the sneaker in a breezy and fact-filled manner that perfectly captures the heart of the subject. Starting with a brief history of both the footwear and the $11 billion industry that now feeds off of it, Vanderbilt looks at the design, manufacturing, distribution, marketing, and advertising that have taken the sneaker business to astronomical heights. His evaluation is augmented with a variety of charts, corporate profiles, previously published articles, and even cartoons that lend depth and shading to the topic. This informative and compact book reads like a special magazine issue devoted to a single subject, and it is indeed the first in a new series of similar books that will each focus on a popular consumer product. --Howard Rothman
Book Description
The first cultural history of America's most popular footwear, and an eye-opening look at an $11-billion-a-year industry, The Sneaker Book is an entertaining, informative look at the economic and pop cultural factors surrounding these globally produced All-American icons. Supplemented by charts, statistics, and graphics, The Sneaker Book documents the costs and profits of the $11-billion-a-year sneaker business on every level. Literary excerpts help put America's craze for "kicks" into context. The Sneaker Book swooshes past the hype, puts the numbers on the table, and takes a fresh look at familiar--if unexamined--footwear.
Customer Reviews:
A good book on sneaks, but..........2002-02-05
"The Sneaker Book: Anatomy of an Industry and An Icon" is well-written and excellently researched. The badly-placed black-and-white sneaker photos and its academic tone, however, offer the book as an informative but slightly boring term paper on the sneaker industry. Casual readers will probably (and rightly) want more color and certainly more sneaker photographs, but these flaws do not seriously hamper the book.
Good Assemblage of Facts, Lousy Photo Placement.......1999-10-17
On the whole, I liked this informative book. Mr. Vanderbilt does an admirable job of giving us an insider's perspective on the athletic footwear industry and how it has insinuated itself into popular culture. I also enjoyed the stories and comments in the sidebars which bolster his perspective.
That said, the major thing that mars this book was the decision to place the photos of the sneakers along the spine. In terms of design, it was a poor decision, and it detracts from the text instead of enhancing it. I found myself flattening the book out as much as I could so I could see the photos, but even with that, the whole illustrative purpose of the photos was lost. If this book is ever updated, I suggest that the photos be placed somewhere that the reader can see them in their entirety.
A must for sneaker freaks.......1999-06-19
For a short book, Vanderbilt puts forth a lot of good information about athletic shoes, their history, and their meaning, especially among kids today. If you love sneakers, you'll love this book...
Book Description
This book traces the progression of sneaker design from the early canvas-topped rubber soles to the hi-tech innovations of the late 1980s. Over 450 color and black-and-white images compiled from magazine advertisements that date back to 1940 explore a half-century of athletic shoe design for track, football, soccer, baseball, basketball, running, tennis, and casual wear. Included are designs by Converse, Keds, Adidas, Nike, Puma, Reebok, and New Balance, among other, more obscure companies. Fashion historians, designers, and sneaker fans will all love this exciting book.
Average customer rating:
|
The Complete Handbook of Athletic Footwear
Melvyn P. Cheskin
Manufacturer: Fairchild Books
ProductGroup: Book
Binding: Hardcover
How-to & Home Improvements
| Home & Garden
| Subjects
| Books
| Buildings & Construction
| Carpentry
| Cleaning, Caretaking & Relocating
| Decks & Patios
| Decorating
| Design & Construction
| Do-It-Yourself
| Electrical
| Estimating
| Furniture
| Green Housecleaning
| Hand Tools
| Heating, Ventilation & Air Conditioning
| Home Repair
| Household Hints
| Masonry
| Outdoor & Recreational Areas
| Plumbing & Household Automation
| Power Tools
| Reference
| Remodeling & Renovation
| Roofing
| Security
| Small Appliance Repair
| Swimming Pools
| Woodworking
General
| Health, Mind & Body
| Subjects
| Books
General
| Sports
| Subjects
| Books
Equipment & Supplies
| Miscellaneous
| Sports
| Subjects
| Books
Look Inside Sports Books
| Trip
| Specialty Stores
| Books
ASIN: 0870055488 |
Book Description
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "athletic shoes excluding shoes with rubber soles and fabric uppers" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.
Book Description
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "athletic shoes with soles that are vulcanized, molded, or cemented to fabric uppers excluding sandals and slippers" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.
Book Description
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "footwear excluding athletic shoes" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.
Book Description
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "men\'s footwear excluding athletic shoes" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.
Book Description
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "men\'s footwear in sizes 6 and larger excluding athletic shoes" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.
Books:
- Neal Whitten's Let's Talk! More No-Nonsense Advice for Project Success
- Occupational Outlook Handbook, 2002-2003 Edition
- Op Amps: Design, Application, and Troubleshooting
- Perfect Phrases for Executive Presentations: Hundreds of Ready-to-Use Phrases to Use to Communicate Your Strategy and Vision When the Stakes Are High (Perfect Phrases)
- Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
- Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
- Principles of Political Economy 2 volume set
- Private Markets for Public Goods: Raising the Stakes in Economic Reform
- Proctor and Hughes' Chemical Hazards of the Workplace, 5th Edition
- Productivity Measurement in Regulated Industries (Economic Theory, Econometrics, and Mathematical Economics)
Books Index
Books Home
Recommended Books
- Crash Proof: How to Profit From the Coming Economic Collapse
- The President, the Pope, and the Prime Minister: Three Who Changed the World
- Political Economics: Explaining Economic Policy
- Shrek 2
- The 21 Irrefutable Laws of Leadership
- The Richest Man in Babylon
- The Last Lion: Winston Spencer Churchill, Alone 1932-1940
- The New Global Banker: What Every U.S. Bank Must Know to Compete Internationally
- Principles of Economics, 2002-2003 Updated Edition.
- Evan Help Us
Macroeconomics (4th Edition)
Principles of Macroeconomics
Microeconomic Analysis, Third Edition
Introduction to Econometrics (2nd Edition) (Addison-Wesley Series in Economics)
Managerial Accounting: Creating Value in a Dynamic Business Environment w/PowerWeb/OLC
