Book Description
Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types of organizations large and small. In addition, the book addresses the most comprehensive list of public relations writing formats to be found anywhere--from old standbys like news releases to electronic mail and other opportunities in new technologies.
Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this second edition is divided into four parts. Part I deals with principles of effective writing useful in all disciplines. Part II focuses on news as the bridge an organization can build to its various publics. Part III takes you through a variety of writing formats and environments that provide an internal or controlled approach. Part IV is the wrap up that pulls together the various writing styles presented in this book as part of an integrated communication package.
Becoming a Public Relations Writer is a different kind of textbook for college and university students. It provides writing instruction for people preparing to enter the profession and guides students with models and step-by-step patterns designed to increase competence and build confidence in students on their way to becoming public relations writers.
Customer Reviews:
Sound, practical advice.......2007-07-20
Both students and working professionals will find much to learn in this college textbook. The writing and process guidelines are sound, detailed, and practical. The numerous examples and tips for writing different types of PR materials are very helpful for understanding their purpose and use. However, the chapters on writing marketing materials detract from the focus of the book and offer necessarily limited info. Writing skills for these materials are best learned in other, marketing-focused books where they can receive a full presentation.
Useful book.......2006-08-07
Very thorough, modern text that will guide you through the aspects of public relations writing. Lots of exercises in each chapter designed to get you thinking and writing. Practical, useful tips for anyone trying to break into the field or just polish up skills.
Great!.......2005-09-29
This book was sent to me in record time, and the book looks like it was barely used. And the price! It couldn't be beat!
Book Description
The workbook for HOW 11 provides reinforcement for the major principles contained in the reference manual. This expanded supplement contains exercises that are coordinated specifically with sections in HOW 11 and are designed to provide students with realistic learning applications, not just isolated sentence exercises.
Customer Reviews:
Excellent Book.......2003-11-07
I have often had to speak in front of large groups of people and it terrified me. I really feel that this book helped me to understand my problem and then helped me to lose my fear. Very insightful and interesting.
not a workbook.......2002-07-25
This is not a workbook. I found this book uninteresting and not helpful.
A good start.......1999-09-24
I am currently trying to conquer my speach fears as a college project. This is the first book I have read. I feel it has given me a good basis by helping me understand where my fears come from. It also offers many good techniques to reduce anxiety.
Every actor and public speaker ought to read this book........1998-12-05
Stage fright comes with the turf when you speak or perform in public, and I see actors struggling with it all the time in my acting classes. Eric Maisel has done a great service with "Fearless Presenting", the first book I have EVER read that addresses the subject of stage fright so methodically and fully. It is not only an enlightening book, but is empowering. I recommend it highly.
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Student Workbook for Hamilton's Communicating For Results: A Guide for Business and Professionals, 7th
HAMILTON/PARKER
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Communicating for Results: A Guide for Business and the Professions
ASIN: 0534606814 |
Book Description
Dramatically increase the impact of your presentations with visuals. Drawings are a quick way to organize and connect ideas and keep the creative juices flowing during presentations and meetings.
This workbook will show you how to:
Draw simple objects to help your audience relate information
Print words quickly and legibly
Add action to your presentation through simple visuals
Use color strategically . . . and more!
Designed to be reused, this workbook will help you gain the skills and confidence to express your ideas with pictures. You don't have to be a graphic artist to add graphic dimension to your presentation. With these simple graphics tips, you'll soon be on your way to creating a fun and impactful presentation!
Customer Reviews:
Concise information.......2006-06-26
This booklet is quick and to the point with great starter drawing activities. It is a bit pricey for the number of pages, but overall a good little book.
A Must have for all trainers and public presenters........2002-02-10
This is a book about communicating visually and drawing for those of us who do not know how to draw. Excellent. Simple. Straight-forward and fun. By the fourth of the fifth page, you're itching to try some of these pictograms and reaching for the nearest pencil, you will not need paper because there's plenty of white space provided for just that purpose!
If you think of yourself as someone who can't draw or if you believe that you are 'artistically-challenged' then go ahead and buy this book. By the end you will be able to draw a lot of things - different types of smileys all the way to government buildings and a 'future' pictogram.
The graphics that the authors teach you are carefully picked to suit a variety of business situations and provide a wonderful resource that should be kept on every public presenter and trainer's bookshelf.
Book Description
Anyone responsible for taking minutes -- from newly appointed office staff to managers that find themselves taking notes at meetings -- will benefit from these skill-building techniques.
A valuable guide to the variety of styles of agenda and minutes in use, this workbook points out and reinforces the good habits necessary to develop minute taking. Packed with exercises, advice and professional tips, the workbook's friendly, supportive style will help anyone to become an efficient and accurate note taker.
Customer Reviews:
Excellent Book.......2005-08-03
Well written so that anyone can understand it. It is excellent for a novice writing minutes or someone in the profession for years. It provides tips for organizing your handwritten notes and how to layout the typewritten notes so that the final draft is professional.
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Better Writing Right Now!
Francine Galko
Manufacturer: Learning Express (NY)
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ASIN: 1576854027 |
Book Description
Providing the skills students need to conquer any school writing assignment, Better Writing Right Now is a complete walk-through of each step of the writing process. Including everything from timed essay exams to research papers, this book provides tips and formats students can use for writing resumes, cover letters, general business letters, memos, e-mails, reports for work, and more. These basics writing skills provide the confidence and practical ability necessary to succeed in any situation that requires writing.
Book Description
Hands-on tips for powerful presentations in this all-new companion to the bestselling Say It with Charts
Through four editions, Gene Zelazny's classic how-to Say It with Charts has generated more than $1.5 million in revenues. Now, in the companion Say It with Charts Workbook, Zelazny shows you how to make even more of your visual communication skills, working "one-on-one" with you on how to masterfully use the latest techniques and tools to enliven every presentation.
More than just a rote listing of techniques, Say It with Charts Workbook features performance-improving strategies and suggestions that will help keep both you--and, even more important, the audience--comfortable and at ease.
Part refresher course, part workbook, part self-test, it arms you with:
- Step-by-step instructions and guidelines
- Performance-improving strategies and suggestions
- Tactics for customizing graphics to specific audiences
Download Description
A one-on-one visual presentation workbook, filled with proven techniques for grabbing every audience, every time For nearly two decades, Gene Zelazny's Say It with Charts has given more than 100,000 professionals the knowledge they need to create visuals that capture audience attention. Now, in the companion Say It with Charts Workbook, Zelazny steps off the page to help professionals master the hands-on skills they need to make each presentation more compelling, convincing, and successful. This first-of-its-kind workbook doesn't simply tell you how to create dramatic visuals. It presents you with visuals that have been used in real-world situations, then provides you with the opportunity to roll up your sleeves and make them better. Swap ideas and insights with master presenter Zelazny and discover his secrets of creating consistently powerful, persuasive presentations. As results-focused as business itself, Say It with Charts Workbook will arm you with: Tips for creating visuals that are easy-to-understand, thought-provoking, and dynamic Audience-tested techniques for communicating information quickly and clearly Imaginative suggestions for customizing your graphics to impact and influence specific audiences
Customer Reviews:
For the want of a graphics department...........2004-09-04
I just received the new latest version of this book - August, 2004. The book succeeds in showing good and bad examples of the same presentations, but that doesn't require a book. It requires a graphics department. Nowhere does the book tell you how to make any of the charts. In today's world, many of us must create our own presentations with whatever is available, usually Excel or Powerpoint or similar tools.
I would also offer that most readers will not work through the exercises, as the percentage of our jobs that requires chart development is usually small. I grasped the basics of the book quickly. Keep it simple. I will assume that certain professionals, such as those in marketing or sales or executives giving a presentation to the board of directors, might need this level of specialization, but I find little useful in the book. Following the guideline of 'keep it simple', I will simplify my priorities, by focusing on other skills mastery. Mastering charts to this degree is beyond my needs.
Customer Reviews:
Chez Nous.......2007-01-11
The books was in perfect conditions, but it did not come with the computer Key. I had alot of trouble because of that.
Still One of the Most Useful Texts Available.......2006-06-15
This earlier edition is still, I would say, one of the most useful texts available in this area.
Review of Chez Nous.......1998-10-21
I find that this first-year college level French text to be an adequate introduction to the language. I expecially appreciate the wide-array of authentic examples of francophone culture presented throughout the text. It is through these examples, that the student is able to apply to concepts and vocabulary in everyday situations. My only complaint with the book is the fact that in several of the short essays, many words are introduced but without any translations either in the essay or the glossary. Many times this is frustrating to students. However, the cassette tapes that accompany the text are a beneficial tool to the mastery of proper pronunciation.
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How to Get a Job You'll Love
John Lees
Manufacturer: McGraw-Hill Publishing Co.
ProductGroup: Book
Binding: Paperback
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ASIN: 0077098005 |
Books:
- But What If I Don't Want to Go to College?: A Guide to Success Through Alternative Education (But What If I Don't Want to Go to College)
- Career Choices: A Guide for Teens and Young Adults : Who Am I What Do I Want How Do I Get It
- Cesar Chavez (Photo-Illustrated Biographies)
- Chilton's Repair and Tune-Up Guide: Barracuda and Challenger, 1965-1972
- Chinesen verstehen lernen. Wir - die Anderen: erfolgreich kommunizieren.
- Church Meetings That Matter
- Civil Service Arithmetic & Vocabulary, 15th edition (Arco Civil Service Test Tutor)
- Collective Bargaining and Increased Competition for Resources in Local Government
- Common Sense and a Little Fire: Women and Working-Class Politics in the United States, 1900-1965 (Gender & American Culture)
- Communicating Effectively (The Briefcase Books)
Books Index
Books Home
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- The Blue Edge of Midnight
