Book Description
Publicity lets the world know who you are, what your company offers, or the urgency of your cause. Whether you want to draw in new business, establish yourself as an expert, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This newly updated edition of a classic guide to obtaining media coverage includes tips for using email and the Web to reach publicity gatekeepers, along with the basics of earning ink or airtime. It also covers: o Getting started-how to overcome fears, feel comfortable, and think like a publicity hound. o How to write tip sheets, pitch letters, and press releases that roll out your message and keep you in people's minds and files. o Performing on radio, TV, or the Web like a pro. o How to be easily found through the search engines.
Customer Reviews:
6 Steps to Greater Visibility!.......2007-03-09
This book was suggested to me by a friend who read it years ago and employs one of the steps in the book. His business is highly successful and he doesn't spend a fortune in marketing. I read this book recently and have started to use the suggestions by author Marcia Yudkin. The book is an easy read and full of examples. The steps are not difficult to perform and, in some cases, don't cost a thing. I would recommend this book to anyone who wants to increase visibility of their product, services, or themselves.
Make it Happen Through the Media.......2007-01-06
It occurred to me as I read this book that the people we regularly see on television, hear on the radio, or are featured in newspapers and magazines aren't any smarter or more talented than most of us. So why are they getting publicity for their supposed unique talents and we aren't? They understand how to utilize the media properly to gain an advantage. The media doesn't play favorites contrary to popular belief--they greatly desire to provide fresh perspectives and intriguing content to their audience. If we know how to help them, they will gladly help us. This book outlines ways we can rise above the crowd and get discovered with the help of the media.
To put it succinctly: if you want to learn how to utilize the media to your advantage, get this book.
Excellent resource for obtaining free publicity.......2007-01-03
I bought this because I needed to obtain some publicity about an invent in which I was involved. Using the precepts in the book, we wrote a press release that worked wonders. Much of the information is logical, but it's a good reminder and there are excellent examples in the book to get one started.
Very good introductory book to publicity w lots of helpful tips.......2006-12-12
This is an excellent introduction to publicity for anyone, but especially for small business owners and others who are publicity or marketing challenged.
The book describes the differences between advertising and publicity and even goes into the psychological and emotional resistance to putting yourself in the public eye. For people just starting out, this could help them deal with their fears.
Section II of the book is on writing for publicity. This section talks about news releases, putting together a media kit, writing effective pitch letters and publishing articles. It describes how to use writing to get free exposure and does a good job of covering this territory.
Section III addresses speaking, getting on the radio or TV and networking to get exposure. This is a nice introduction and is upbeat and optimistic.
Section IV talks about polishing your publicity skills. This section has a lot of good practical advice and tips. In fact, the handful of tips you might pick up from anywhere in the book will pay for it many times over.
Overall, this is a great upbeat book that gives people the essentials they need to get started. I am an experienced business person, do a fair amount of public speaking and I found many useful ideas here. I also coach small business owners and have worked with larger companies in marketing and strategic planning.
What I most like about this book is the wide scope that it covers and how it addresses the most common roadblocks and problems with practical advice. This isn't a theory book, it will tell you how to get your business moving.
Don't reinvent the wheel regarding how to get publicity - just read this book and you will understand how to do it........2006-10-20
This book will definitely help you attract media attention for your business or consulting practice. I highly recommend it to small business owners who need to develop a public relations or publicity plan as part of their marketing mix. The material included in this book will show you how to connect with newspapers, magazines, radio and television, as well as other media outlets. You will also find information about the Internet, Web sites, and search engines.
As long as you understand that the public has an appetite for interesting stories that can be called "news," then you will find this book to be helpful to you in supplying the public what it craves. And you will get known in the process.
At page 19 the author lists the "6 Steps" referred to in the book's title. They are as follows:
1. Determine the purpose of your publicity message
2. Determine what your publicity message should be (write it)
3. Determine where that target of your message is
4. Determine who that target is
5. Always include your contact info in your message
6. Pick a medium (newspaper, magazine, ezine, radio, tv, etc.) to hit your target
The book is broken into 5 parts. The author suggests that you can get publicity by writing and speaking. Don't forget that some great publicity comes from doing public speaking! The best part of the book is the forth part which concerns: Polishing Your Publicity Skills. This is the meat of the book. It is the Publicity Guide that makes this book so good. It is here that the author provides tips and examples of pitch letters, press releases, and radio and TV blurbs.
The book is well organized and easy to read. So if you need to put together a publicity campaign, then you will do yourself a favor by getting hold of this book to use as one of your resources. 5 stars!
Average customer rating:
- We used this book to have a successful retreat at Alliance Redwoods Camp
- Children's Ministry Team
- Helpful, informative... and funny!
- A must
|
The Christian Conference Planner: Organizing Effective Events, Conferences, Retreats, Seminars, and Workshops
Angela Yee
Manufacturer: Summitstar Press
ProductGroup: Book
Binding: Paperback
 Customs & Traditions
| Social Sciences
| Nonfiction
| Subjects
| Books
Running Meetings & Presentations
| Skills
| Business & Investing
| Subjects
| Books
Similar Items:
-
Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
ASIN: 0972809805 |
Book Description
Conference Organizing Made Easy
If you find yourself organizing a complicated event with limited money and little time, and with people who aren't getting paid for their work, you must enjoy chaos. Either that, or you're putting together a Christian conference.
But don't despair - conference planning can be fun! Given the right tools, the right people, and the guidance of the Holy Spirit, you can organize an event that God can use that's beyond anything you've ever dreamed.
Whether you're planning a simple retreat for a small group or a multi-day national event for a vast multitude, this practical book covers every detail. Step-by-step instructions and friendly advice guide you through the unique challenges that Christian organizations face in planning an effective event, whether you have a conference, retreat, workshop, or seminar. This nuts-and-bolts book provides the organization, examples, and ideas to help you create an event that will make a significant impact.
Includes...
* Strategies for developing your event's goals and purpose
* Organizing financial planning and sponsorship development
* Recruiting an effective conference staff, including job descriptions and detailed chapters for each person
* Ways to develop the support of community, church leaders, and prayer partners
* Ideas for establishing the spiritual foundation of the conference
* Step-by-step plans for site selection, program design, logistics coordination, evaluation, and more
* Samples of forms, checklists, maps, and schedules
* Tips to save money, plan for success, and maximize technology
* Lists of resources for speakers, sites, and organizations
* Helpful advice from conference planners around the country
* Post-conference wrap-up details that will help the next year's events even better!
Great for Christian Education departments, pastoral staff, meeting planners and Christian organizations.
Customer Reviews:
We used this book to have a successful retreat at Alliance Redwoods Camp.......2005-07-01
This book is probably one of the most comprehensive books that I have seen thoroughly equipped event planners use for their events at Alliance Redwoods in Occidental, California. Planning a retreat is no small feat that is easy for first-timers to underestimate. This book eliminates many potential surprises and stresses of planning a retreat for a large group. I highly recommend a book like this for any first time retreat planner as I have experienced some very wonderful retreats that were planned using this book. If you have ever been stressed out or frustrated planning a large retreat, then you will be pleased to know there is a book that shows a detailed, easy to follow, step by step methodology for planning a surprise-free hassle-free Christian Conference.
Children's Ministry Team.......2003-05-02
This book is remarkably well written, easy to read, along with refreshing humor! Helpful to organize any size type of event and maximize the purpose of the event. An absolute must have for every church!
Helpful, informative... and funny!.......2003-03-26
This helpful book was a great read, and is sure to be a much-referenced item in my library... organized, specific, well-written, and all the details are already thought-out and listed in clear reference sheets for me! I found that the examples, quotes, and details were not limiting but helped me to come up with my own ideas. Although I probably won't be planning a conference for 5,000 anytime soon, this book will help me even with small weekend retreats. Can't wait to get the workbook!
A must.......2003-03-25
This book is a absolute must for anyone planning a conference or retreat. Applicable for men and women no matter what the size of the event. If you have always wanted to organize an event at your church and never knew how to get started get this book
Book Description
This digital document is an article from San Diego Business Journal, published by Thomson Gale on October 31, 2005. The length of the article is 1233 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: All aboard: meeting planners from throughout the nation put S.D.'s USS Midway Museum in their sights.
Author: Connie Lewis
Publication:
San Diego Business Journal (Magazine/Journal)
Date: October 31, 2005
Publisher: Thomson Gale
Volume: 26
Issue: 44
Page: 17(2)
Distributed by Thomson Gale
Average customer rating:
|
Blending the roles of interpreter, entrepreneur, collaborator: A new model for conferences and institutes program planners (The Guide series in continuing education)
Carolyn Carson Dahl
Manufacturer: Board of Trustees of The University of Illinois
ProductGroup: Book
Binding: Unknown Binding
Management & Leadership
| Business & Investing
| Subjects
| Books
| Business Ethics
| Consolidation & Merger
| Decision-Making & Problem Solving
| Distribution & Warehouse Management
| Industrial
| Information Management
| Leadership
| Management
| Management Science
| Motivational
| Negotiating
| Operations Research
| Planning & Forecasting
| Pricing
| Production & Operations
| Project Management
| Quality Control
| Risk Assessment
| Statistics
| Strategy & Competition
| Systems & Planning
| Systems Analysis
| Teams
| Total Quality Management
| Training
General
| Science
| Subjects
| Books
ASIN: 1877847097 |
Average customer rating:
|
Bulletin Board.(Brief Article): An article from: Planning
Manufacturer: American Planning Association
ProductGroup: Book
Binding: Digital
General
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| e-Docs
| Formats
| Books
Management
| Business & Investing
| Subjects
| e-Docs
| Formats
| Books
General
| Business & Investing
| HTML
| Formats
| e-Docs
| Formats
| Books
Management
| Business & Investing
| HTML
| Formats
| e-Docs
| Formats
| Books
ASIN: B0008J5N9G
Release Date: 2005-06-01 |
Book Description
This digital document is an article from Planning, published by American Planning Association on November 1, 2000. The length of the article is 738 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Bulletin Board.(Brief Article)
Publication:
Planning (Magazine/Journal)
Date: November 1, 2000
Publisher: American Planning Association
Volume: 66
Issue: 11
Page: 39
Article Type: Brief Article
Distributed by Thomson Gale
Book Description
This digital document is an article from Association Management, published by American Society of Association Executives on February 1, 2005. The length of the article is 714 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Calendar of upcoming events.(Calendar)
Publication:
Association Management (Magazine/Journal)
Date: February 1, 2005
Publisher: American Society of Association Executives
Volume: 57
Issue: 2
Page: 109(2)
Article Type: Calendar
Distributed by Thomson Gale
Book Description
This digital document is an article from Mississippi Business Journal, published by Venture Publications on April 5, 2004. The length of the article is 1028 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Central Mississippi offers numerous meeting options.
Author: Lynne Jeter
Publication:
Mississippi Business Journal (Magazine/Journal)
Date: April 5, 2004
Publisher: Venture Publications
Volume: 26
Issue: 14
Page: S4(1)
Distributed by Thomson Gale
Book Description
This digital document is an article from Planning, published by American Planning Association on March 1, 1992. The length of the article is 577 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The US Conference of Mayors is sponsoring a May 16, 1992, Washington, DC, demonstration to protest the federal government's ineffectual urban policy. The demonstration will be preceded, on May 15, by a 'lobbying day.' Planners, who daily see income disparity, housing deterioration, rising drug abuse and other effects of current federal policy, are encouraged to take part in the events.
Citation Details
Title: Come march with us, says Baltimore planning director Ernest Freeman, AICP. (planned May 16 demonstration in Washington, D.C., to protest ineffectual urban policy)(Maryland)(American Institute of Certified Planners) (Column)
Author: Ernest Freeman
Publication:
Planning (Magazine/Journal)
Date: March 1, 1992
Publisher: American Planning Association
Volume: v58
Issue: n3
Page: p50(1)
Article Type: Column
Distributed by Thomson Gale
Book Description
This digital document is an article from San Diego Business Journal, published by CBJ, L.P. on April 28, 2003. The length of the article is 1326 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Con Vis lures corporate biz with marketing campaign: bureau targets last minute planners with meeting guarantee.(San Diego Convention and Visitors Bureau)
Author: Joanne Dibona
Publication:
San Diego Business Journal (Magazine/Journal)
Date: April 28, 2003
Publisher: CBJ, L.P.
Volume: 24
Issue: 17
Page: 15(2)
Distributed by Thomson Gale
Product Description
Strategy consulting only represents one slice of the larger consulting piethere are other types of consulting, too. This guide focuses on three significant consulting specializations: human resources and IT, which are areas relevant and valuable to virtually any client company, regardless of its sector, industry, geographic location, or competitive position; and health care, a vast and complex industry that includes hospitals, medical schools, pharmaceutical companies, and other health care organizations. If you're interested in consulting but want to know about other options beyond strategy consulting, this guide will tell you what you need to know.
Book Description
Health care is the largest industry in the United States, accounting for 15 percent of the Gross National Product and employing more than 13.5 million people--and that number is expected to grow in coming years. This industry is the source of a dizzying array of career opportunities. This book can help job seekers navigate this massive industry and plan a successful job search.
Book Description
This WetFeet Insider Guide focuses on three significant consulting specializations: human resources and IT, which are relevant to virtually any client company, and health care, a vast and complex industry. For those interested in a consulting career who want to know about options beyond strategy consulting, this book will tell them what they need to know. BUS075000
Average customer rating:
|
The Advisory Board Company: The WetFeet Insider Guide
Wet Feet Press
Manufacturer: Wet Feet Press
ProductGroup: Book
Binding: Spiral-bound
Banks & Banking
| Industries & Professions
| Business & Investing
| Subjects
| Books
Health Care Delivery
| Administration & Policy
| Medicine
| Subjects
| Books
Health Care Delivery
| Administration & Medicine Economics
| Medical
| Professional & Technical
| Subjects
| Books
ASIN: 1582070520 |
Book Description
Do you want to know what a job in this industry is really like-and do you want to know it quickly? WetFeet has the best research (and writing) team in the business. WetFeet guides are the industry standard--based on thousands of insider interviews and written with humor and skill, our materials are recognized by candidates and companies alike as the insider guide of choice.
The Advisory Board Company is a different type of consulting firm that specializes in providing research in the health care field to member organizations. This insider guide was written before it split off its financial services and corporate strategy research services into the Corporate Executive Board, but both firms offer a ton of opportunity to talented undergraduates, MBAs, and advanced-degree candidates looking for fast-track research and marketing careers. While the information in the guide is about the Advisory Board, the cultural information, interviewing tips, and general product offerings hold true for the Corporate Executive Board as well.
This exclusive WetFeet.com Insider on The Advisory Board Company details the Advisory Board but the interview tips and cultural information hold true for the Corporate Executive Board, too. Read it to learn the following: * The similarities and differences between traditional management consulting firms and the Advisory Board Company. * Where Bob Dole drinks his morning coffee. * How top companies work with The Advisory Board Company. * How you can have a fulfilling, lucrative career as a writer/researcher. * About the fast track to management in a rapidly-growing consulting firm. * What Socrates can teach you about sales. * The pros and cons of working with brilliant people who are all about your age. * What "the power of language" means at the Advisory Board
Average customer rating:
- Great Resource for an Industry in Need of Workers!
- This guide really fills an empty niche
- Dropping out of corporate America and into health care
|
The WetFeet Insider Guide to Careers in Health Care
Wetfeet
Manufacturer: Wetfeet.Com
ProductGroup: Book
Binding: Paperback
General
| Job Hunting & Careers
| Business & Investing
| Subjects
| Books
Guides
| Job Hunting & Careers
| Business & Investing
| Subjects
| Books
Job Hunting
| Job Hunting & Careers
| Business & Investing
| Subjects
| Books
General
| Industries & Professions
| Business & Investing
| Subjects
| Books
ASIN: 1582073279 |
Book Description
Secondary health care is a sweeping term that is often applied not only to caregivers and technicians with critical therapeutic roles within the traditional Western medical system, but also to alternative medicine practitioners with primary diagnostic and therapeutic responsibilities. Secondary health care provides ample opportunity for competent, compassionate people to earn a living while dramatically improving the lives of their patients—typically with far fewer years of study than it takes to become a nurse, doctor, or other primary care provider. Interested in getting involved in important, life-changing work? Not afraid of an environment that is potentially hectic and high-pressure? Then check out this brand new guide and learn more about:
- The secondary health care industry as it pertains to four broad categories: aide/assistant, technician, therapist, and alternative medicine practitioner
- The multitude of aide and assistant, technician, therapist, and practitioner positions available
- The compensation attached to the various levels of secondary health care work
- The often-times flexible hours that attract people to this industry
- Typical days in the lives of a physical therapist, emergency medical technician, and acupunturist
- Ways to move into the job you want and what kinds of career paths are good options for you
- More!
Customer Reviews:
Great Resource for an Industry in Need of Workers!.......2003-04-11
I've been a home health care worker and homeopathic specialist for ten years and have found few resources that address the alternative medicine field. I was so suprised when I ran across this guide that I bought it just to see what it had to say about the industry these days. What a great resource! The health care industry overall is in such need of workers right now, and not just doctors and nurses. This guide explained career options outside of the traditional doctor's office and HMO realm. I strongly recommend this guide to anyone who is considering a career in health care, but who might be turned off by what's going on in the system right now. Don't let the corporate style health care system turn you off from helping people stay well if that's what you really want to do! Follow what your heart tells you!
This guide gave an even breakdown of the health care world beyond hospitals including therapeutic medicines and jobs in ancillary services such as pharmacists and medical technicians. This industry needs all the good bodies it can get! And these jobs pay well! I strongly recommend this guide to anyone even considering a career path in health care.
This guide really fills an empty niche.......2003-02-20
This is a great guide that highlights an area of the health care profession that is rarely discussed in terms of career options. It really fills a niche and I am yet to find another publication that covers the subject as extensively as this one, if at all. I've been looking into the health care industry for a while now, but can't afford the time and expense of an extensive medical education, but found little information on hands-on medical professions aside from nursing or becoming a doctor.
Not only is this guide helpful, but necessary. Many people have been unemployed for so long, they're desperately searching for alternative career paths that they can get into quickly, but that also offer rewarding work. Well, this is it for anyone who has been mildly interested in the health care profession, but hasn't been able to find any really helpful information. The descriptions of individual jobs and workplace conditions was helpful in building a picture of what each career path is actually like. Very helpful overall.
Dropping out of corporate America and into health care.......2003-02-20
Having spent more than a dozen years in corporate America as a marketing specialist, I'm looking forward to embarking on a path that will get me into the health care industry. This guide was helpful in giving me a variety of options to consider; I found the acupuncturist profile particularly appealing! I'm looking forward to following up on the resources provided in the book, specifically those related to alternative medicine/therapies.
Books:
- A Framework for Cognitive Economics
- A History of the Federal Reserve, Vol. 1: 1913-1951
- A Macroeconomics Reader
- Adam Smith's roles for government and contemporary U.S. government roles: is the welfare state crowding out government's basic functions?: An article from: Independent Review
- America's Top 101 Computer and Technical Jobs: Detailed Information on Major Jobs at All Levels of Education and Training (America's Top 101 Computer and Technical Jobs)
- Applied Data Communications: A Business-Oriented Approach
- Asset Prices, Booms and Recessions: Financial Market, Economic Activity and the Macroeconomy
- Basic Business Communication: Skills For Empowering the Internet Generation w/Student CD, B-Comm Skill Booster, and PowerWeb
- Basic Business Communication: Skills For Empowering the Internet Generation w/Student CD and PowerWeb (Basic Business Communication)
- Black Women and White Women in the Professions: Occupational Segregation by Race and Gender, 1960-1980 (Perspectives on Gender)
Books Index
Books Home
Recommended Books
- Nice Girls Don't Get the Corner Office: 101 Unconscious Mistakes Women Make That Sabotage Their Care
- History: Fiction or Science
- A Complexity Perspective on Researching Organizations Taking Experience Seriously
- Bible Cryptograms
- Econometric Analysis of Cross Section and Panel Data
- History: Fiction or Science
- El pais bajo mi piel
- CIMA Exam Practice Kit Management Accounting Decision Management
- Business Process Management Applied: Creating the Value Managed Enterprise
- Race Rebels : Culture, Politics, and the Black Working Class
Free Publicity: A TV Reporter Shares the Secrets for Getting Covered on the News
Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
Persuading on Paper
Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization
Public Relations For Dummies (For Dummies (Business & Personal Finance))
