Book Description
sHORT RETAIL DESCRIPTION: A must-have reference book for business and technical writers of any level, Strategies for Business and Technical Writing will help you plan, organize, create, and polish your writing. You know the ability to communicate effectively both in person and on paper will help you advance in your career—the selections in this book will help you write effective letters, reports, memos, resumes, and other professional documents. The new edition features helpful models, tips, and advice from top experts, including David V. Lewis, Making Your Correspondence Get Results, The Royal Bank of Canada, Letters That Sell, Vincent Vinci, Ten Report Writing Pitfalls: How to Avoid Them, and Sheryl Lindsell-Roberts, Ten Ways to Make Your Technical Documents Shout “Read Me!” Whether you are a student, or seasoned professional, this book will help you plan, create, and improve your business and technical writing. Readings, advice, and models from top experts to help writers improve their technical and business writing skills. Correspondence, ethics, proposals, email, reports, memos, letters, resumes, business writing, technical writing, business communication, technical communication.
Customer Reviews:
An adequate reference, a good starter.......2000-10-14
I'm an instructor of Business Communication and this is the textbook we utilize for the class. I find that most of the articles in this book are good ones; however, there is a lot of repetition, especially when they are referring to the writing process. YAWN. Boring. How many ways can you reiterate "clear, precise, and to the point" as the main idea?
Otherwise, some of the other articles in there are great for those beginning in the world of business writing.
Book Description
More often workplace writing and document design takes a backseat in a company's mission/product. This book offers strategies and tools for document design of ALL types. Readers will extend to visual design the approach they assimilate in their writing and editing. It focuses on the kinds of situations and practical documents that employees encounter daily, with a special focus on audience, purpose, and context of the message. Topics include: perception and design; visual analysis; extra-textual design; pictures, and more. Writers and editors who design documents.
Part of the Allyn & Bacon Series in Technical Writing, edited by Sam Dragga, Texas Tech University.
Customer Reviews:
Dreadful.......2007-05-21
This book was required for a graduate course in visual communications. The book is written in a style of chest-puffing academic balderdash that renders it useless and unreadable. Crummy paper and truly ugly illustrations add to the miasma. I usually keep classroom texts but I'm selling back this one. I won't get much money though because it's so poorly bound that it looks much more used than it really was. Poor unlucky student who buys it.
Poor quality.......2005-09-12
The content of this book is not bad, but the actual quality of product is horrendous.
I have had this text for about a week and the pages have already become unbound. Some of the pages look like they were printed on a photocopier running out of ink. The text is fine, but the graphs look terrible. One would think that a book about design would have put more thought into their own design and production run.
My gripe is simply that this book is too much money for the truly piss-poor physical quality. $76 for a book whose binding became unglued in the first week? $76 for a text whose pages look like they were printed on with an empty toner cartridge? This is a sick joke! Designing Visual Language is a piece of junk and Allyn & Bacon should be ashamed of themselves for having no quality control.
Addendum...
I'm wondering why people have not found this review helpful. Is it because they want to buy a book that is poorly made? If so, I invite you to buy the book. Unless Allyn & Bacon make some serious changes, you'll soon think, "Maybe his review WAS helpful after all!" but by that time you'll be out $76.
Designing Visual Language.......2001-07-14
It reads kind of like a text book, but the information is very good. I am trying to learn about graphic design in my free time and this book has helped me to better understand the basics of visual communication. I have also reciently read "The non-designers design book", which I also recommend. This book starts at the beginning and helps you to understand what you must do, and take into account in order to make something visually pleasing. It has helped me in my design efforts. The book was lent to me and now I plan on buying it, it was so good. I might even look into the rest of the books in the series. (The Allyn & Bacon series in Technical Communication) All in all a good book. I give it 4 stars
Book Description
This is a ``must-have'' for anyone who desires to effectively and successfully sell their products, projects, ideas or services. The new edition has been revised and expanded to include detailed coverage of the current methods and procedures required by the government and used by commercial companies for bid preparation; the latest applications for identifying and tracking fund sources; new desktop publishing techniques for rapid proposal preparation along with available software; and storyboarding methods. The concept of ``straight-line'' control is presented for the first time and a complete case study provided to illustrate how to evolve a proposal from development through strategic marketing planning.
Average customer rating:
- A practical perspective to effective communication
- The "Strunk and White" of Communication for Nerds
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Essential Communications Strategies
Herbert Hirsch
Manufacturer: Wiley-IEEE Press
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Writing Reports to Get Results: Quick, Effective Results Using the Pyramid Method
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Technical Communication in the Global Community (2nd Edition)
ASIN: 0471273171 |
Book Description
Learn the tricks-of-the-trade of becoming a great technical communicator
Remember when you were an undergraduate and freshman composition seemed so irrelevant to your life? After all, you were going to conquer the world with technological know-how. Your spellcheck software would handle the details. Now that you're a professional - pitching an idea, vying for a contract or grant, or presenting at a meeting - getting your point across effectively suddenly seems pretty essential for success, doesn't it?
Fear not. This light-hearted text, brimming with proven techniques, good advice, and real-world examples that you can easily apply to your own case, will turn you into an adept communicator. Written expressly for technologists, this is a simple, concise, and practical guide to the communication dynamics of writing, presentation delivery, and meeting interaction.
Herbert Hirsch, in-demand consultant who developed these techniques for his own prolific engineering career, teaches you how to use "scripting" to plan for communication events. More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order.
Using scripting, you will master the fundamental principles of communicating:
- How to grab the reader's or audience's attention from the start
- How to maintain the connection while proceeding smoothly from topic to topic
- How to provide the substantiation for the points you made
- How to communicate with people from other groups, such as marketers, investors, users, and others
- How to overcome such obstacles as fear, boredom, and aversion to your material
Distilling the art of communication to its essence, Essential Communication Strategies empowers you to communicate with confidence and authority in every situation, to every audience.
Download Description
This book is written for engineers, scientists, and technology professionals who require a simple, concise, and practical guide to all forms of communication: writing, presenting, and interacting (such as in meetings and team activities). It also provides strategies for communicating technical information to non-technical audiences, a frequent concern when applying for funding or selling technical products. It provides useful, proven methods for accomplishing these communication tasks, focusing upon real-world situations and challenges. It's a basic principle: In order to convince a reader that communications can be fun, the book on communications must be fun to read. More than a mere outline or storyboard, it assists the communicator in capturing the connection, flow, and appropriate reinforcement.
Customer Reviews:
A practical perspective to effective communication.......2003-09-05
In this very little book (less than 200 pages), you'll find a treatment of the too often neglected aspect of effective communication: mental and psychological preparation. It discusses many issues that are responsible for ineffective communication.
The first part deals with written documents, part II with formal presentations, part III with informal discussions, part IV about cross-culture communication. Each part tackles the three important aspects of communication: planning, building the right attitude, and finally producing. Communication requires that one knows what one wants to communicate and how to do it. This book will change your way of thinking about effective communication.
The "Strunk and White" of Communication for Nerds.......2001-03-23
Hirsch does a commendable job of boiling down the primary ideas for writing, presentation and meeting skills into a quick read. Many of the practices that we once learned, but have long forgotten (or ignored) are re-iterated here. By dividing into sections, you can quickly jump to where you want to focus (writing, speaking, meeting) There is some carryover from each chapter though, so reading once through is recommended
Book Description
Writing effective reports and proposals takes more than fundamental writing skills. This book teaches readers how to organize, research, develop, and edit complex documents as well as sharpen one's overall business writing skills.
Customer Reviews:
Not a helpful book for educated or advanced business people.......1997-09-23
I bought this book along with others to aide in writing a business proposal. This book was one of the least helpful. It contained review information for basic English and grammar that I was not at all interested-in. 2/3 of the book is fluff, with little or nothing to do with "business."
Product Description
This unique anthology was created with a simple principle in mind: to offer the best advice from the best sources about the most important issues business and technical writers face every day.
Strategies for Business and Technical Writing teaches effective writing for the world of work. Reading selections from seasoned professionals in business, technical, and academic fields provide examples, models, and sound advice for writers at any level. Covering such topics as audience analysis, language use and misuse, writing and revision processes, and the influence of technology on communication in the working world, this book will appeal to both practical-minded students and professionals already working in business, technology, and industry.
In addition to helping students overcome common writing problems, this book includes discussion of specific documents, including résumés, letters, memos, e-mail, reports, and proposals. Readers will learn to become better writers using specific techniques employed by successful communicators who are acknowledged leaders in their fields.
Average customer rating:
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Engineer's and Manager's Guide to Winning Proposals (Professional Development Library)
Donald V. Helgeson
Manufacturer: Artech House Publishers
ProductGroup: Book
Binding: Hardcover
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ASIN: 0890067805 |
Book Description
Here's a no-nonsense approach to the proposal process by an engineer who has worked in the trenches and knows the practical solutions to getting the job done. This book brings order out of the often chaotic frenzy that characterizes most proposal efforts. From marketing effort to BAFO, this book takes you step by step trough each phase -- the substance of what makes a winner.
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Beyond Borders: Web Globalization Strategies.: An article from: Technical Communication
Jeff Staples
Manufacturer: Society for Technical Communication
ProductGroup: Book
Binding: Digital
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ASIN: B0008G993K
Release Date: 2005-07-31 |
Book Description
This digital document is an article from Technical Communication, published by Society for Technical Communication on November 1, 2003. The length of the article is 2825 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Beyond Borders: Web Globalization Strategies.
Author: Jeff Staples
Publication:
Technical Communication (Refereed)
Date: November 1, 2003
Publisher: Society for Technical Communication
Volume: 50
Issue: 4
Page: 624(5)
Distributed by Thomson Gale
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Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity. : An article from: Technical Communication
Russell Willerton
Manufacturer: Society for Technical Communication
ProductGroup: Book
Binding: Digital
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ASIN: B0009GSOEO
Release Date: 2005-08-01 |
Book Description
This digital document is an article from Technical Communication, published by Society for Technical Communication on November 1, 2004. The length of the article is 670 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity.
Author: Russell Willerton
Publication:
Technical Communication (Refereed)
Date: November 1, 2004
Publisher: Society for Technical Communication
Volume: 51
Issue: 4
Page: 549(1)
Distributed by Thomson Gale
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Addressing the Nation's Changing Needs for Biomedical and Behavioral Scientists
Committee on National Needs for Biomedical and Behavioral Scientists ,
Education and Career Studies Unit ,
National Research Council ,
Committee on National Needs for Biomedical ,
Behavioral Scientists , and
National Research Council
Manufacturer: National Academies Press
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Binding: Paperback
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ASIN: 0309069815 |
Book Description
As biomedical and behavioral research progresses into new areas, the number of scientists active in various fields rises and falls, and the health needs of the U.S. population evolve, it is important to ensure that the preparation of future investigators reflects these changes. This book addresses these topics by considering questions such as the following:
* What is the current supply of biomedical and behavioral scientists?
* How is future demand for scientists likely to be affected by factors such as advances in research, trends in the employment of scientists, future research funding, and changes in health care delivery?
* What are the best ways to prepare prospective investigators to meet future needs in scientific research?
Books:
- Strategy and Performance: Creating a Winning Business Formula (Strategy and Performance)
- Successful Proposal Strategies for Small Business: Using Knowledge Management to Win Government, Private-Sector, and International Contracts
- Supervision: Key Link to Productivity
- TALKING FROM 9 TO 5 HOW WOMEN'S AND MEN'S CONVERSA: How Women's and Men's Conversational Styles Affect Who Gets Heard, Who Gets Credit, and What Gets Done at Work
- Telecommunications Using Procomm and Procomm Plus Made Easy
- The Art of Profitability
- The Book of U.S. Government Jobs: Where They Are, What's Available & How to Get One (9th Edition) (Book of Us Government Jobs)
- The Breakthrough Factor: Creating Success and Happiness Through a Life of Value
- The Buzzword Bingo Book: The Complete, Definitive Guide to the Underground Workplace Game of Doublespeak
- The Cubicle Survival Guide: Keeping Your Cool in the Least Hospitable Environment on Earth
Books Index
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