Amazon.com
If you've always wished for a marketing guide that didn't take as long to read and digest as the actual marketing process itself, you'll love this itty-bitty crash course, which zooms in on four key areas: putting customers first (understanding your market and your customers' buying habits, building relationships and winning new customers), building strong products (improving and differentiating your products, developing a brand), maximizing publicity (planning a campaign, and advertising via print, radio, direct mail, and the Internet) and developing an overall strategy (thinking strategically, setting objectives, achieving goals, and gaining support). On every page, boxed "power tips," quickie case-studies, to-do checklists, and easy-to-follow flowcharts demystify the process. Granted, if you're looking for specific or in-depth guidance, you may find this book too general in its approach. But if you're looking for a thumbnail guide to the basics, it'll do just fine.
It's worth mentioning that the book is also part of reference publisher Dorling-Kindersley's Essential Managers series--20 itty-bitty books on business and career topics ranging from communication, leadership, and decision-making to the management of time, budgets, change, meetings, people, projects, and teams. Combining the For Dummies series' talent for breaking down a lot of information into bite-sized bits and sidebars with Dorling-Kindersley's signature, crisp graphics on a gleaming white backdrop, they don't represent the cutting edge of business thinking and they don't necessarily reflect any unique individual perspective.
Instead, it's as though someone collated the best general thinking on these 20 topics and rolled them out into 72 brightly designed and easy-to-read pages, studded along the way with boxed tips, color shots of a multiracial cast of "coworkers" animatedly hashing through the workplace issues of the day, and a self-test of one's skills in the topic at hand on the last few pages of each volume. Again, they're not for anyone looking for in-depth or focused help on any of the subjects they cover, but they're perfect as a quickie general-interest reference... and let's face it, they're so cute, and look so smart in a neat little stack or row, that you'll probably want to buy a whole bunch to give to your entire department or staff. --Timothy Murphy
Book Description
Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatically your chances of attaining instantly recognizable products. The Essential Managers have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.
Customer Reviews:
Solid little guide for small retail businesses on marketing effectively!.......2006-12-17
Small businesses have three general areas they have to concern themselves with if they want to stay in business: (1) creating and distributing a product &/or service, (2) accounting & bookkeeping, and (3) marketing. The third area, marketing, involves promotion, public relations, advertising, and sales. I mention all this because effective marketing (the title of this book) involves merging the THREE areas so they work together AND using all FOUR aspects of the marketing area. I didn't notice much, if any, discussion in this book on promotion or sales. And, in my humble opinion, advertising was given far too much discussion as a way for a business to market.
The book is split into four parts:
1. Putting customers first
2. Building strong products
3. Maximizing publicity
4. Developing a strategy
My favorite parts of the book were parts 1 and 4. That is where the most generic points were made regarding effective marketing. In Part 2 the book addressed small businesses that sell products. And that was well done. However, as a result of Part 2 talking about retail store marketing to the exclusion of service business marketing, I would have liked the book better if it had been titled "Retail Marketing Effectively." I suspect that an attorney, CPA, or other professional seeking help on marketing would be disappointed with this book.
I don't know that I would have devoted an entire part of the book to public relations. That is a nice subject to cover, but where was the information on promotion and sales? There is more to marketing than just advertising and public relations.
I realize this book was written back in 2000 or 2001, but it only devotes 4 pages to using the Internet for marketing purposes. I would have liked the book better if it had provided more coverage on this subject. eBay was around back then and wasn't even mentioned by the author. 4 stars!
You Can Market As Effectively As I Do.......2005-06-22
Moi Ali, has written a great book in Marketing Effectively. This book is one of a series of very in depth instructional books written for business women and men.
If you are looking for a step by step book that is completely beneficial to the development of your marketing insights get ready for some simple but profound guidelines.
From putting customers first to developing a strategy for your business, the areas that are covered in this amazingly small mini-book are yours to keep as long as you use them. It seems all of the Essential Managers books by DK are written to assist you throughout any phase of your development. I know you will enjoy this book so please let me know.
Book Description
Though it may not be obvious, customer satisfaction and brand loyalty are directly connected to the passion and energy of an organization's employees. In The Loyalty Advantage, readers will learn how to create a loyalty-driven company and how to direct company culture and leadership to develop widespread employee enthusiasm. The book demonstrates how in-house dedication to employees translates naturally into superior customer service, which then creates brand loyalty.
Filled with practical tips and proven strategies, the book shows readers how to:
* create an environment that inspires passion for the brand and company loyalty
* encourage employees to help craft and become invested in the company's vision and values
* translate organizational values into superior products, customer service, and corporate profits
Using proven methods, The Loyalty Advantage shows how to create allegiance and translate it into bottom-line results.
Customer Reviews:
Loyalty and The Loyalty Advantage are Invaluable.......2005-05-08
What is most amazing about The Loyalty Advantage is that through detailed explanations, real case studies, and recent examples from companies of all sizes, author Dianne Durkin shows readers that loyalty truly matters in business and that it can be obtained.
Readers gain insights into the workings of some of the most well branded companies in the nation, and learn how and why these brands have come to be household names. The Loyalty Advantage shows that how we each treat each other, from CEO to secretary to part-time sanitation engineer, really does matter and it is quantifiable in the companies' profitability. You reap what you sew.
The Loyalty Advantage gives a great overview of how branding came to be such an important force in American business. The first part of the book is incredibly enlightening and interesting in its explanation of loyalty's evolution within our social and business cultures. The book shows that the meaning of and concern for loyalty is different according to the generations. This is important to anyone who manages people of different ages.
Finally, as a small business owner, what I found most valuable about The Loyalty Advantage is that the book showed how companies turned problems into successes and gave step by step explanations that I can relate to my own business. I am going to test The Loyalty Advantage's 12-step brainstorming session and it's five-step crisis management plan in my company immediately.
Anyone who runs a business, manages employees, or works with clients or customers needs to read The Loyalty Advantage.
Excellent Resource - A MUST READ! .......2005-05-07
The Loyalty Advantage is an excellent resource for any company or individual looking to learn more about the value of loyalty in the business world. This book outlines the five essential steps to building the loyalty advantage process in order to create an environment that increases employee loyalty and customer loyalty, which then builds brand loyalty.
This book contains clear examples and captivating case studies from some of the most admired companies in America including Best Buy, Tiffany, Southwest Airlines and Whole Foods. With the most powerful form of marketing being positive word of mouth - who wouldn't want to increase the loyalty within their company? This book is a quick and easy MUST - READ! Fabulous advice!
The Loyalty Advantage.......2005-04-08
Bought the book "Loyalty Advantage" on Monday and finished it on Wednesday. This is a must read for owners that are concerned with employee turn over. I bought a second book for a friend that works for a major corporation, which should be a must read for them. Treating everyone with respect and honesty is a must. Great book which I had it 25 years ago to have my managers read it.
Average customer rating:
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Essentials of Corporate Communication
Cees Van Riel
Manufacturer: Routledge
ProductGroup: Book
Binding: Hardcover
 Workplace
| Organizational Behavior
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Leadership
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Sales & Selling
| Marketing & Sales
| Business & Investing
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 0415328268 |
Book Description
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication.
The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.
Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studyingand working in this field.
Book Description
In six concise, highly readable chapters, Essentials of Media Planning explains the key elements behind every successful media program. With an emphasis on the role of media planning in marketing decision making, this practical, hands-on guide is the first step towards structuring a complete and workable media plan for any product or service. New to This Edition
- Actual media plans by leading agencies for top new consumer and business-to-business products--Levi Dockers, Sun Microsystems, and Samsonite Luggage
- An illustrated analysis of the media decision-making process
- The enhanced role of database marketing in media planning to reach individual consumers with targeted messages
- Expanded coverage of market segmentation devices, including new VALS 2 and SMRB data
- Up-to-date media sources and statistics
- Critical evaluation of newly developed online media selection services, including SMRB's CHOICES and Telmar's MicroNetwork N3P
Authoritative and easy-to-use, Essentials of Media Planning is a "real-world," back-to-basics guide for every media specialist, advertiser, marketer, and media student.
Customer Reviews:
Very succinct and informative!.......2001-01-06
This book provides an excellent overview of the fundamentals of media planning. It examines the five basic components of a media plan: (1)background review, (2)statement of objectives, (3target market defintion, (4)media mix, and (5)overall scheduling considerations. For example, it will show how the product life cycle, marketing or promotion plans would affect the media plan, or how reach and frequency would affect the media objectives etc. This book is straightforward but packed with practical advice. It also ends with 3 case studies which demonstrate how the theories of a media plan are actually put into action. Overall, it is a highly readable, useful, and pragmatic guide to media planning.
Book Description
This digital document is an article from Franchising World, published by International Franchise Association on September 1, 2004. The length of the article is 1085 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Effectively using your Web site for generating franchise sales: recruitment of potential franchisees is essential to make a franchise flourish. A company's Web site is one of the most powerful communication tools available.(Technology)
Author: Brian Spindel
Publication:
Franchising World (Magazine/Journal)
Date: September 1, 2004
Publisher: International Franchise Association
Volume: 36
Issue: 8
Page: 27(2)
Distributed by Thomson Gale
Average customer rating:
- Don't expect too much
- This guy knows his stuff! And he can tell it!
- Implements strong marketing principles relevant to the net!
- Very good, especially for business folks new to the net!
- Chase Packs Net Mktg Expertise in New Book
|
Essential Business Tactics for the Net (Mecklermedia)
Larry Chase , and
Nancy C. Hanger
Manufacturer: John Wiley & Sons Inc (Computers)
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Reference
| Business & Investing
| Subjects
| Books
Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
| Books
General
| Networks, Protocols & APIs
| Networking
| Computers & Internet
| Subjects
| Books
General
| Computers & Internet
| Subjects
| Books
General
| Databases
| Computers & Internet
| Subjects
| Books
ASIN: 0471257222 |
Amazon.com
This book gives businesspeople the know-how they need to do business on the Net. Author Larry Chase divides the book into two parts: one for using the Net within your business and the other for marketing it on the Net. Chase shares his extensive experience, offering solid advice to help even a novice approach the Net with savvy.
In short order, Chase shows you how to integrate the Net into your business, using Net services to cut costs and get information fast. He displays dozens of ways to reduce overhead, from sending faxes over the Net to distributing documents by e-mail instead of print. An excellent chapter lists the finer points of using the Net to locate and recruit employees. The book also features the best ways to make use of the Net's information gold mine, including how to gather corporate intelligence on your competitors. The author thoughtfully presents ways to keep yourself anonymous while looking at the competition.
It becomes clear that the author is a seasoned professional when he describes how to bring your business to the Web and how to market it. He advises you to avoid the temptation of spam and to keep the splashy graphics on your Web pages to a minimum. He also addresses sales support, public relations, selling retail, promotions, and more. The book ends with a dozen useful closing tips. --Elizabeth Lewis
Book Description
How to exploit the Web's full potential for cutting costs and increasing profits in large and small businesses
This new edition of Internet-marketing guru Larry Chase's bestselling guide is packed with practical information for businesses of all sizes on how to use the Internet to slash operating costs and increase revenue. Readers learn how to save on everything from printing and shipping to travel and employee recruitment. They get useful tips on how to use the Web to test new products, services, and concepts while increasing customer loyalty, along with cutting-edge techniques for mining valuable information about competitors, current customers, and future prospects. Readers will also learn up-to-the-minute Web strategies for building brand identity, zeroing in on target audiences, B2B strategies, and devising and implementing direct marketing and sales support services.
Customer Reviews:
Don't expect too much.......2001-07-01
The book is useful, but very basic. If you are a true web nerd ;-), you probably already know most of the stuff in this book. It's still worth reading it, but don't expect too much.
This guy knows his stuff! And he can tell it!.......2000-06-12
What an education can be found in this book! Larry Chase, already well known in the field, has written THE book to have on web strategies. Forget all those Johnny-come-lately web books out there, whether you're B2B or B2C, this book is 4U! I think it's incredibly clear, well-written and presents timeless strategies in an easy-to-use manner. Wow!
Implements strong marketing principles relevant to the net!.......1999-10-28
No whiz-bang gen-x mindset stuff here. Useful easy to understand business and marketing practices that are current and relevant to the net. This book will give you a practical and educational edge. Definately useful, easy reading helps too.
Very good, especially for business folks new to the net!.......1999-10-25
Chase is obviously savvy and yet writes in a style easily assimilated by the novice. Perhaps his use of novice Nancy Hangar aided him in his "beginner-friendly" approach.
Chase Packs Net Mktg Expertise in New Book.......1999-08-09
Larry Chase's email newsletter, Web Digest for Marketers, has long been an essential read for both experts and newcomers to e-business. His new book does an excellent job of packaging his expertise on the complex and fast-chaning topic of selling and marketing online. As the author of a popular book on the subject myself -- Net Results: Web Marketing That Works -- I appreciate the clarity of Larry's insights about the Net's power for competitive research, customer data mining, promotions and more.
Average customer rating:
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Essentials of Business CD ROM
Irwin New Media
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: CD-ROM
General
| Business & Investing
| Subjects
| Books
Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 0256228388 |
Book Description
This CD-ROM, formerly known as the Multimedia MBA, Small Business Edition, provides electronic access to eight best-selling textbooks with a vibrant, graphical and user-friendly appearance. Enhanced navigational tools allow users to utilize the CD more effectively. This product can be used in any principles business course across disciplines. The CD is structured in a push button and a tab format, which allows easy access to the features of the CD. Library, FAQ’s (frequently asked questions), Forms, Media, Glossary, and Tutorials are easily accessible via hyper linked push buttons. Texts included on the CD are Larson, Fundamental Accounting Principles, 14/e; Perreault, Basic Marketing, 12/e; Metzger, Business Law and the Regulatory Environment, 9/e; Ivancevich, Human Resource Management, 4/e; Nickels, Understanding Business, 4/e; Hisrich, Entrepreneurship, 3/e; Belch, Advertising Promotion, 3/e; and Kapoor, Personal Finance, 4/e.
Average customer rating:
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Essentials of Marketing Communications
Jim Blythe
Manufacturer: Financial Times Management
ProductGroup: Book
Binding: Paperback
Communications
| Skills
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
ASIN: 0273658581 |
Average customer rating:
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Moving to E-business (DK Essential Managers)
Steve Sleight
Manufacturer: DK ADULT
ProductGroup: Book
Binding: Paperback
Communications
| Skills
| Business & Investing
| Subjects
| Books
General
| Skills
| Business & Investing
| Subjects
| Books
General
| Popular Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| E-commerce
| Industries & Professions
| Business & Investing
| Subjects
| Books
ASIN: 0789471469 |
Amazon.com
If you find moving to e-business anything but E-Z, you'll love this zippily formatted pocket-sized book that walks you through the entire transition to a customer-focused digital organization. You'll get essential information on developing and implementing an e-strategy, integrating business processes and systems, and transforming your organizational culture, plus practical advice on training your team, integrating IT applications, ensuring consistent customer service, and even starting a new e-business. If all that sounds confusing, you'll be happy to know that, on every page, boxed "power tips," quick case studies, to-do checklists, and easy-to-follow flowcharts demystify the process. Granted, if you're looking for specific or in-depth guidance, you may find this book too general in its approach. But if you're looking for a thumbnail guide to the basics, it'll do just fine.
It's worth mentioning that the book is also part of reference publisher Dorling-Kindersley's Essential Managers series--20 itty-bitty books on business and career topics ranging from communication, leadership, and decision-making to the management of time, budgets, change, meetings, people, projects, and teams. Combining the For Dummies series' talent for breaking down a lot of information into bite-sized bits and sidebars with Dorling-Kindersley's signature, crisp graphics on a gleaming white backdrop, they don't represent the cutting edge of business thinking and they don't necessarily reflect any unique individual perspective.
Instead, it's as though someone collated the best general thinking on these 20 topics and rolled them out into 72 brightly designed and easy-to-read pages, studded along the way with boxed tips, color shots of a multiracial cast of "coworkers" animatedly hashing through the workplace issues of the day, and a self-test of one's skills in the topic at hand on the last few pages of each volume. Again, they're not for anyone looking for in-depth or focused help on any of the subjects they cover, but they're perfect as a quickie general-interest reference... and let's face it, they're so cute, and look so smart in a neat little stack or row, that you'll probably want to buy a whole bunch to give to your entire department or staff. --Timothy Murphy
Book Description
Learn how to exploit the new opportunities presented by the e-business revolution. Moving to E-Business shows you how to prepare properly for the transition to a customer-focused, digital organization, providing essential information on developing and implementing an e-strategy, integrating business processes and systems, and transforming your organizational culture. There is practical advice on training your team, integrating IT applications, ensuring consistent customer service, and even starting a new e-business. Power tips help you to move quickly to establish a competitive edge in a fast-moving environment. The Essential Managers have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.
Average customer rating:
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Increasing Human Efficiency in Business
Walter Dill Scott
Manufacturer: IndyPublish.com
ProductGroup: Book
Binding: Paperback
Time Management
| Skills
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Motivational
| Management & Leadership
| Business & Investing
| Subjects
| Books
ASIN: 1404310177 |
Book Description
He had found his remedy for the summer slump. Within a week he had installed a system of large overhead fans and an exhaust blower and saw his production figures mount to the winter's best average. From careless, indifferent workers, on edge at trifles and difficult to hold, his force developed steadiness and efficiency. Not only was the output increased twenty per cent over previous summers, but the proportion of spoiled work was considerably reduced.
Download Description
He had found his remedy for the summer slump. Within a week he had installed a system of large overhead fans and an exhaust blower and saw his production figures mount to the winter's best average. From careless, indifferent workers, on edge at trifles and difficult to hold, his force developed steadiness and efficiency. Not only was the output increased twenty per cent over previous summers, but the proportion of spoiled work was considerably reduced.
Product Description
All the old methods old tools old instruments have yielded to his transforming spell or else been discarded for new and more effective substitutes. In a thousand industries the profits of to-day are wrung from the wastes or unconsidered trifles of yesterday. (Excerpt)
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Essential Managers: Strategic Thinking
Essential Managers: Communicate Clearly (DK Essential Managers)
Essential Managers: Effective Public Relations
Essential Managers: Selling Successfully
Essential Managers: Project Management (Essential Managers Series)
