Book Description
Doug Hall has been called America's #1 New Product Idea Man by Inc. Magazine, A&E Top 10 and CIO Magazine, a title earned due to his outstanding work with such industry leaders as American Express, Ford Motor Company, Disney, Johnson & Johnson, Hewlett-Packard, Tropicana, AT&T and Frito-Lay.
After 10 years with Procter & Gamble Co., where he became that company's first "master marketing inventor," he now runs the Eureka Ranch, a work-hard, play-hard haven where he helps companies create breakthrough ideas for new products and services. This work, in combination with his years of consulting and researching, led directly to Jump Start Your Business Brain, the best piece of good news for business owners to appear in the last ten years.
Jump Start Your Business Brain is must-have information for business people everywhere, especially small business owners. Why? Because author Doug Hall is on a personal quest--a Robin Hood-like mission to translate the wisdom he's discovered researching top corporations into no-fail, practical tactics for small and medium sized businesses.
Jump Start Your Business Brain is packed with hard-won insight as to what truly works in the marketplace. To make it accessible to all, Doug transforms this real-life market intelligence into six scientific laws that, when applied with diligence, can make any business overflow with good fortune. Readers will learn how to:
* Increase sales by 10 to 50% by sharpening customer communications--not by spending additional money
* Transform business offerings to enjoy a higher profit margin
* Take charge of their future by increasing their skills at identifying and exploiting business opportunities
What makes this business book different from all the rest? Its laws of success are developed on scientific data and original research drawn from over 4,000 new products and services and over 6,000 front-line development groups.
Even better, the purchase of this book also entitles the reader to conduct a Merwyn simulated test market on the probability of success for their own business plan/idea. Merwyn, the computer "brain trust" for all Doug's data and research, will run an Idea Scan (via a single-use password protected within the book--a $500 value) which will allow crucial analysis for their business.
Finally, the promise of these scientific laws spring to life for the reader in dozens of small business success stories, including Village Pottery, Mo Hotta Mo Betta, College of Piping, Woolly Ware, Island Winds, Cavendish Figurines, Seasons in Thyme and Island Pewter.
Every copy of Jump Start Your Business Brain provides customers with access to one FREE Merwin Idea Scan--a $500 value!
Merwyn is a simulated test marketing system for business ideas. It allows test marketing of a new business, product, service or advertising idea before investing time and money in its execution.
Marketplace data indicates that ideas selected to go to market are successful only 25% of the time. An 845-case validation found Merwyn to have a 70% to 90% accuracy picking winners--thus dramatically reducing business risk. Merwyn's accuracy comes from:
1) Modeling what customers "do" as opposed to what they "say,"
2) Analyzing probability of success relative to millions of data points and
3) Eliminating the emotional bias that is common when pursuing new ideas.
Customer Reviews:
Mediocre follow-up to "Jump Start Your Brain".......2005-08-06
The average 5-star rating that this book has received to date is interesting. My 2-star rating credits Doug Hall's follow-up to his classic "Jump Start Your Brain" text with introducing readers to basic marketing in an enthusiastic manner. However, unlike the first "Jump Start" book (refer to the associated 5-star review I wrote for that text), there really is no uniqueness to this book when compared to other business-related marketing books except for the style in which the material is presented. Hall constantly brings up his "Merwyn" probability success tool that is being sold to the reader as a good way to predict the outcome of their product ideas, but since it is a proprietary tool there is no concrete explanation of the analytics behind the tool. Often, the book seems like it is merely a 300+-page sales pitch for Merwyn (and by the way, there is even a coupon in the book to get a one-time discount on use of his tool through the author's firm). After reading "Jump Start Your Business Brain" line by line for the first few chapters, it became quickly apparent that there is definitely a large amount of non-value-added fluff in the material. I still highly recommend "Jump Start Your Brain", but I do not believe this new Hall effort is worth your time unless you are completely new to marketing theory.
If you own just one buisness book, this is the one to have........2005-04-09
If there is only one business book to own, this is it!
Doug Hall lays out a straight forward, highly logical, and common sense means to communicate with your customers. Using his approach of communicating through overt benefits, dynamic difference, and real reason to believe, your business is sure to grow. This is a keeper!
What a disappointment.......2004-03-24
I buy about a book a week from Amazon and never write reviews - but I have to on this one.
Did you buy one of the original Apple Ipods? All the PR and reviews got your expectations up - only to find out that they went cheap on the battery. It lasts about 3-minutes. Big disappointment. It was capable of so much more.
Same with this book. I LOVED Hall's first book. Great breakthrough stuff. So when this one was released I got in the pre-publication line. I saved the book for a Saturday cross-country plane ride ready to savor. Had the highlighter all ready and - bummer. Couldn't believe it.
It's the equivlant of "Eat plenty of vegetables, get plenty of sleep and brush your teeth every day." Mundane, sophormoric stuff to be associated with the name Doug Hall. Not at all in the same league as his first book - a masterpiece. This guy is so much better than this cute little book of lists. I'll buy his next one, pay money to go see him - but this isn't the Doug Hall of the first book.
Tried and true ideas, reasonably well presented........2003-12-31
The book is full of marketing truisms that are presented better elsewhere, but set forth here as if they were new discoveries. For example, "benefits sell more than features." Well, duh! You already know this if you have read a single introductory marketing text. That said, the book's positive point is the energy with which he conveys the information, and it is a reasonably engaging read. The negative point is the ego of the author rises to the level of distraction.
So what's with all the glib five star reviews this book has received? Was I missing the point, was I reading a different book, or were there a few reviews planted by the publisher?
Up Your Business Success Odds to 80 percent/TESTED !!.......2003-04-29
Up Your Business Success Odds to 80 percent/TESTED TO WORK!!
Is your business or business or product idea focused in a way that makes its success chances from 60 to over 80%?
Or is it in the 17 to 23 % range that most people achieve?
Would you like a guide that explains the 3 principles that can help you to make that upgrade & that has been tested to work ??
Would you like a way to test your marketing materials IN ADVANCE & know how successful they're likely to be--that also has been found to be accurate in practice to within a few percentage points?
How about detailed, reasonably easy to use, tips from a man who successfully teaches Fortune 500 exec's how to do all this?
If so, immediately buy, read, & use this book !!
You'll be dramatically glad you did !!
I think it's one of the 3 best business books ever written.
David Eller
Customer Reviews:
What a complete disaster!!!!!.......2007-04-17
The stars giving here should be NEGATIVE 5 stars!! I was excited for this book to arrive, only to be horribly disappointed. I thought this book was totally stupid and immature ! I could only get through the first couple chapters than started skimming through the book only to find that each page after page was excatly the same thing.....there's nothing creative about it.....unless you like going back to kindergarten and acting childish, not sure how that improves one mind in the adult world.
Do you seriously think that giving your boss a "wedgie" or throwing water balloons at someone is going to help one "climb the corporate ladder" ......just how does this "jump start your brain" ?????
A very enjoyable read.......2006-06-03
Doug Hall, who stole the show on TV's American Inventor, has written a wonderful guide to creativity. His ideas and suggestions are recommended for anyone who would like to train or teach creativity. Also, the book has a lot of humor and is very easy to read.
The Sixth Sense.......2006-05-04
It's hard to understand how so many people can give this book a bad review. It seems that the reviews are either wonderful or horrible. Perhaps the people who don't like the book didn't actually finish it.
Just think how bad the move The Sixth Sense would be if you didn't watch the whole thing. It would be just another dumb thriller movie. The ending makes all the difference.
So get the book, read the whole thing, and you'll love it. You'll see dead ideas come to life. :)
I wonder.......2004-09-02
One has to wonder what kind of quality control publishers have these days when you buy a book like this sophomoric thing. Does anything goes as far as publishing is concerned these days??
How to think outside the box in which the inner box resides.......2003-11-13
After receiving this hot-off-the-press book as a gift in early 1995, I read it immediately. Not that I was expecting to do so, since I had already considered myself a creative individual, but after reading how Doug Hall's background was similar to mine, in that my background also included Chemical Engineering, Marketing, and Procter & Gamble, I gave this book a chance and did not regret it - to the point that I have referred to it a number of times over the years. Although some of the reviewers here are right to suggest that Hall does his share of self-promotion in the book, many of us would probably do the same thing, and although Hall has some fluff in the book, it does not amount to a Stephen King novel-amount of fluff. Quite simply, although many of us feel that we can think outside of the box, I think that, to some degree, Hall demonstrates that we need to think outside the box in which the inner box resides. For example, of the dozens of exercises in the book, one of the simplest, Brain Program #12, is one of my favorites. Essentially, using some dice, the objective of the exercise is to force-associate related elements of a problem in random sequence, increasing the number of connections that would not have been forged otherwise. In addition to the creativity exercises, this book has quite a few quotes related to creativity and persistence. One of my favorites is from Benjamin Franklin: "Up sluggard, and waste not life; in the grave will be sleeping enough".
Book Description
Doug Hall shares data-proven methods that can make sales, marketing, and business development measurably more effective.
Customer Reviews:
Why Marketing Ideas Work.......2007-01-28
Doug Hall has distilled a lifetime of marketing research into this one book with the essentials on what a successful marketing campaign should contain. He does this with a dynamic use of statistics to supports his points and ancedotal evidence from his experiences in the helping businesses.
Designed for the individual that must build and manage the marketing program of his or her company, this book has ramifications that impact all levels of the hierarchy. It does so by reminding the reader that the business exists to serve a fundamental need of the client - and everybody must understand and be able to articulate what valuable purpose they serve.
Developed in two sections, Hall expands on how to generate better (more effective) marketing messages in the first and how to generate new ideas in the second. From the first pages, it is clear that this is a serious book of applied research. Jump Start Your Business Brain doesn't want you to win advertising awards; the best award is making more money with less, but better informed, effort.
The sections include small exercises to illustrate your current position and define your strengths and weaknesses. The clarity of the writing reatly assists in the process. Doug Hall doesn't leave you guessing about the application of his principles. He is very explicit in his statements and backs it with evidence. This isn't a "How-to" book, though; it's a "Why-to". As becomes clear as you read, when you develop the "Why-to", the "how-to" becomes apparent. After that, it's follow through.
The highest praise I can offer it is that I have used the principles to redesign my campaigns. I know my messages and more importantly, my clients now know my message.
My increased sales are a testament to Doug Hall's applied research.
Exceptional.......2006-08-19
For those starting out in business, as a consultant or just need a tune-up at work, this is a great read. I found myself writing in the margins every time a new idea popped in my head. The concepts and principles were very helpful as I was rewriting my resume and creating a new brochure. While preparing for a presentation on Ethics, I found myself using the principles to include a dynamism and clarity to my presentation.
A Book Likely to Give You a Few Good Ideas.......2006-04-27
This book is aimed at the individual in charge of marketing for a product or product line. This could be a project manager in a large company, or I would think more likely, an individual either starting his own company or running a small company.
He has a handful of basic messages that he uses to define and discuss prospective products or services. Within these he uses examples from actual situations to describe what he is talking about. He has somewhat of a scientific or engineering mind in that he uses a statistical approach to evaluating specific business situations.
This is one of those books that any small businessman needs to read once in a while. Just one or two new thoughts, new ideas easily make it worth the time it takes to read and the book's low price.
As a physicist by education I have to make one comment. He quotes Einstein's famous comment, 'God does not play dice with the universe.' In this comment Einstein was talking about quantum mechanics. And basically Einstein was wrong. Einstein wanted fixed hard rules, not statistical probabilities. In this book Mr. Hall uses a lot of statistical backup for his basic messages.
Book Description
This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!
Customer Reviews:
Myth buster .......2007-05-07
Great book, full of insights gained by reviewing the research and through testing. It shines a harsh light on many false assumptions among marketers and non marketers alike. But also it gives actionable advice on what to do to improve marketing results. I've written all over it and will re-read often.
One of Doug's Better Books.......2006-02-11
I have read all of Doug's books and this is one of his better publications. It gives specific, practical action steps and guidance on how to accelerate your marketing success based on his research.
Buy it and increase your marketing success.
Paul R. DiModica
Author of Value Forward Selling - How To Sell Management
http://www.howtosellmanagement.com
Good Advice, Good Ideas.......2005-06-02
This little book is different.
Most marketing books tell you how to do the same old things: market studies, focus groups, testing, etc.
This one is different. It is basically an analysis of research involving advertisements, brands, customers, and sales reps. The format is basically a series of little two page points. The left hand page is labeled "Scientific Advice" and the right hand is "Practical Ideas."
A lot of these are the old standbys like: KISS, Keep it Simple Stupid. Make your message so a ten year old can understand it. But even the old standbys need to be thought over every once in a while.
And some of the scientific advice directly contradicts the old message. Selling the sizzle rather than the steak for instance is often a mistake. And he gives the evidence to prove it.
Most of the messages seem to me to be more concerned with a smaller company, even a start-up rather than a giant operation. There's more on selling new widgets rather than convincing people to buy Coke rather than Pepsi.
An inexpensive little book, even one idea for your next marketing project will cover its cost many times over, and I got much more than one idea out of it.
Customer Reviews:
Helpful study guide with a different approach.......2001-02-25
This book is really helpful and entertaining. The author has a humorous style, but addresses the issues well. He also covers a few topics that many study guides don't, such as how to do deal with internal distractions, etc. It's notably a bit dated in some of its comments and illustrations, but the content of the book is timeless. It's well worth any student's time.
Average customer rating:
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Jump Start Your Brain
Manufacturer: Nightingale Conant
ProductGroup: Book
Binding: Audio Cassette
ASIN: B000BGV32W |
Product Description
8 Audiocassettes Plus the Great Escape Meditation Bonus Cassette
Expand your brainpower and become 500% more creative with Doug Halls unprecedented Eureka!® Stimulus Response® Method
Average customer rating:
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Jump Start Your Brain!
Manufacturer: Nightingale Conant
ProductGroup: Book
Binding: Audio CD
ASIN: B000EZQJ1U |
Product Description
8 Compact Discs Plus the Great Escape Meditation Bonus CD
Do you find yourself aching to break away from the mundane routine of the status quo? Do you often come up with innovative ideas, but soon find yourself dismissing them?
Perhaps it's time to awaken the dormant creative spirit that lies within you! In his powerhouse program Jump Start Your Brain! 50,000 Volts of Ideas for Cranking Your Cranium and Turning Your Dreams Into Reality, Doug Hall takes you on a fascinating adventure. A journey in which your brainpower is not only awakened, but is enhanced. His counterculture approach to creativity urges you to break through existing stagnating rules.
Transform your dreams into reality with the Eureka! Ten Revolutionary Methods.
Triple the effectiveness of your sales and marketing efforts.
Double your success at "closing the sale."
Design your services or products for power profits.
And much, much more!
Average customer rating:
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Jump Start Your Brain: A Proven Method for Increasing Creativity Up to 500%!
Doug Hall , and
David Wecker
Manufacturer: Diane Pub Co
ProductGroup: Book
Binding: Hardcover
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ASIN: 0788157035 |
Book Description
This digital document is an article from Food Processing, published by Putman Media, Inc. on August 1, 2000. The length of the article is 611 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Jump-start your brain.
Author: Diane Toops
Publication:
Food Processing (Magazine/Journal)
Date: August 1, 2000
Publisher: Putman Media, Inc.
Volume: 61
Issue: 8
Page: 86
Distributed by Thomson Gale
Book Description
Crossword puzzles, word games, math teasers, and the like are usually considered just amusing pastimes. In fact, many of the world's great minds have turned to puzzles and games, not just as diversions, but as means of sharpening their mental abilities. Recently, a variety of studies on the effects of aging on the mind have shown that older people who keep their minds active by doing crossword puzzles or other mentally challenging tasks are statistically far less likely to be afflicted by Alzheimer's or dementia. The evidence appears to indicate that exercising our brains is as important as exercising our bodies for health and fitness.
With this in mind, puzzle expert Terry H. Stickels has created this delightful collection of fun and challenging brainteasers. Each puzzle has been carefully chosen to help the reader train his or her mind in different areas of thinking. Individual sections test and develop spatial-visual skills, logical and analytical reasoning, divergent and convergent thinking, word power, math and scientific knowledge, trivia, and more. Whether you peek at the answers or not, Stickels demonstrates that the more you attempt to solve puzzles, of whatever kind, the better you become at tackling puzzles in all categories. As your mental flexibility improves, you become generally a better problem solver, and that highly valued skill has great application to all areas of life.
With motivational quotes from great thinkers and mind researchers, PUZZLE POWER entertains, educates, and inspires you to realize your full mental potentials.
Customer Reviews:
Challenging brainteasers designed to help readers train different areas of thinking.......2005-08-05
There's a host of puzzle books already on the market: so what makes Terry Stickels' Puzzle Power: How To Jump-start Your Mind stand out from the crowd? For one thing, it's the author's on collection of challenging brainteasers designed to help readers train different areas of thinking, from special-vision to logic and convergent thinking, word power and math. Unlike competitors, there's no singular approach here. For another, the puzzles are designed to challenge, not thwart. Answers are provided later and discussions reveal underlying logic to each puzzle - so you'll learn how to think better, attacking these puzzlers.
Book Description
Market forces, not scoundrels, destroyed the savings and loan business. So says Martin Lowy in what is truly an inside look at the savings and loan crisis. Drawing upon his experience as a practicing attorney, bank officer, and savings and loan director, Lowy provides an expert account of the problems that have overwhelmed the nation's savings institutions and their government regulators. High Rollers is the first book on the S&L crisis that provides an analytical groundwork for technical and nontechnical readers--so that both can comprehend what happened. Lowy's clear, readable style allows him to quickly describe the origins of the problems in new market forces and new technologies, and how the problems grew out of control as a result of regulatory mistakes and congressional inaction. Even his discussions of real estate lending practices and accounting issues are, in the words of Professor Horvitz, "both clear to the novice and instructive to the professional."
Customer Reviews:
Simply excellent review of the S&L Debacle .......2007-09-11
I doubt this book sold many copies when it came out in 1991. As Lowy notes the issue is too dull and complex for most people to care about. However his history of such quality -drilling down into the issues and more importantly personalities involved in the scandal- that those with even a passing interest should read this book. Well done!
excellent, detached overview.......2007-06-24
This is really a great description of the S&L debacle. He explains the roots of the failure (government-set maximum mortgage rates *below* the price of capital), the shenanigans to try to keep the walking dead alive in spite of guaranteed negative returns, plus the overall background of lending for property development. Extremely educational and a great background for the repeat performance happening now in the mortgage lending industry.
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Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas
Jump Start Your Business Brain: Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate
Jump Start Your Brain
Making the Courage Connection: How People Get from Fear to Freedom and How You Can Too
Meaningful Marketing
