Working with Microsoft Dynamics(TM) CRM 3.0

Book Description

Get a practical, hands-on introduction to the fundamentals of adapting Microsoft CRM 3.0 to meet your specific business needs. With topics that include developing new functionality, designing implementations, and integrating Microsoft CRM with other business applications#151;including Microsoft Office Outlook- and Microsoft SharePoint- Products and Technologies#151;this is the only book written for both developers and those who implement business solutions. Authored by experienced practitioners, this book provides case studies, integration and performance guidelines, and toolsets#151;the information you need to help you create successful CRM solutions. This book also explains how to maintain Microsoft CRM, making it of interest to IT professionals who support Microsoft CRM users. And power users will learn how to customize individual Microsoft CRM experiences. This introduction includes a 120-day evaluation copy of Microsoft CRM 3.0, as well as sample data and code samples on the Web.

Customer Reviews:

The right guidance for CRM.......2007-08-27

Finally...a useful MS CRM book. Mike and Jim actually addressed the CRM issues that are important rather than just describing what CRM screens look like. Well written, understandable, useful examples. It's better than all the other MS CRM books I have looked at.

Very Helpful.......2007-05-14

Very helpful book - Gives the reader a precise idea of what can be done/customized with that powerful software. I recommend it!

Not Helpful.......2007-05-09

A worthless book for the most part. It's written to administrators, not the average user, so there is no help on actually using the software.

And if it's written to administrators, all it covers is the obvious that can easily be found in the documentation or discerned by the average IT pro.

So I'm not sure who this book is for.

Worth the Investment!.......2007-04-18

I thought this was a great MS CRM book.

The book is well written, easy to follow and packed with useful info on how to get the most out of MS CRM.

It is definitely aimed at the CRM administrator rather than the end user.
Some programming knowledge would be useful for customization but for most of the book; administrator access and an interest in CRM would suffice.

Excellent Informative Reference Book for Microsoft CRM 3.0.......2007-03-28

Working with Microsoft Dynamics CRM 3.0 edition is easier to understand and find what you are looking for. I have implemented another brand of CRM and I find it well written even from the viewpoint of someone who is a Business Analyst and not a Systems Administrator. Although, you will need systems administrator privileges to setting up and configuring the "time limited" software on the CD included with the book and you need knowledge of Microsoft SQL Server and Exchange Server.

Because Microsoft Dynamics ERP can now make extensive use of it Microsoft's CRM is a valuable tool to enhancing the business users experience and productivity. Ultimately, learning how to provide CRM's robustness to the end user in a helpful manner and easily navigated will be the challenge of the Business Analyst and Developer. Hopefully, most administrators will simply role out CRM rules based on a set of defined guidelines per work functions or as an application indicate. Ad hoc CRM changes could produce a difficult operational and user environment.

I suggest, extending the capabilities at either the client side or server end for working with outside applications with a Business Analyst or Developer to maintain productivity.

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Average customer rating:

Excellent book for Data Mining
Very Interesting book
A must-have book for your technical library
Excellent introduction
Practical examples not convincing, lack of benchmarking

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Michael J. A. Berry , and Gordon S. Linoff
Manufacturer: *Wiley Computer Publishing
ProductGroup: Book
Binding: Paperback

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ASIN: 0471470643

Book Description

Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems
Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support
The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining
More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining
Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis

Download Description

* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems

* Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support

* The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining

* More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining

* Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis

Customer Reviews:

Excellent book for Data Mining.......2007-06-01

As a novice to data mining, I was searching for a book that would explain the concepts, NOT mathematical formulas. This text provides the reader with a clear and comprehensive explanation of each concept, provided examples, and the readability is excellent. Who should read the book? Anyone in business - marketers to CEOs; and college students at all levels who are trying to understand data mining concepts. The book is not for mathematicians who are searching for algorithms. I would rate this book 5-stars.

Very Interesting book.......2007-05-13

I'm very interesting in Data Mining and i think that this book is a good introduction to this field. Thanks Amazon

A must-have book for your technical library.......2006-12-28

Anyone interested in automating and improving decisions should have this book. It is one of the classic works on data mining and well worth the read.
I really liked the book both because it is well written and because, although it drilled into a fair amount of detail about some of the techniques, it started each new section off at a high level. This allows someone without a statistical background, such as me, to read as far as I can in each section and then skip ahead to the next technique. This is a nice change from books that simply get more and more detailed as page follows page, preventing you from gaining an overview of the subject.
The book introduces data mining and a methodology for applying it, talks about some of the applications in "Marketing, Sales, and Customer Relationship Management" (as the subtitle puts it), walks through some statistical techniques and then spends the bulk of the book on various data mining techniques. It wraps up with a nice summary of how data mining plays with other technologies and with some practical advice on getting started.
One of the best summaries of where data mining fits is given early in the book where an enterprise is encouraged to:
- Notice what its customers are doing
- Remember what it and its customers have done over time
- Learn from what it has remembered
- Act on what if has learned to make customers more profitable
The authors point out that Data Mining is focused on the "Learn" stage or, as they put it data mining suggests but businesses decide.
The methodology section, and the subsequent notes that relate to applying these techniques in real life, talked about the feedback loops between steps in data mining - there is not a linear "waterfall" sequence of steps but constant iteration and learning. They also emphasized the importance of finding the right business problem at the beginning - start as someone once said, with the end in mind. This was reiterated when they quote Voltaire who said "Le mieux est l'ennemi du bien" ("The best is the enemy of good"). In other words, don't get hung up on trying to find the perfect algorithm, perfect answer. Instead build something that is good, that works, and learn and improve over time.
The authors made a big point out of the value of data mining for "mass intimacy", where you want to treat customers differently and there is a business reason to do so but where customers are too numerous to be assigned to staff. One of the issues they pointed out was that staff must be trained in customer interaction skills while also using all the data you have. The value of data mining in building a customer-centric organization cannot be overestimated.

Excellent introduction.......2005-09-08

This well-written book is an excellent introduction to the data mining and predictive analytics space. The reader should be comfortable with data and data analysis. The reader, however, does not need any pre-existing knowledge specific to data mining and predictive analytics. Much of the book, including the middle chapters which describe specific analytic techniques, has general applicability to business problems beyond CRM.

I am an actuary working in the insurance industry and am ordering my second copy of the book.

Practical examples not convincing, lack of benchmarking.......2005-06-17

While the book is easy to read and not too technical, the applications investigated by the authors are too simplistic and not really convincing as to why we should use advanced techniques. It would have been nice to add an additional, more detailed chapter comparing the various implementations of data mining techniques by software companies (SAS Entreprise Miner, Clementine, Insightfull Miner, etc.)

Agency tech helps maximize contacts. (Agency CRM).(Peel & Holland Financial Group's customer relationship management)(Brief Article): An article from: ... & Casualty-Risk & Benefits Management

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Agency tech helps maximize contacts. (Agency CRM).(Peel & Holland Financial Group's customer relationship management)(Brief Article): An article from: ... & Casualty-Risk & Benefits Management
Mark E. Ruquet
Manufacturer: The National Underwriter Company
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on June 10, 2002. The length of the article is 566 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Agency tech helps maximize contacts. (Agency CRM).(Peel & Holland Financial Group's customer relationship management)(Brief Article)
Author: Mark E. Ruquet
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: June 10, 2002
Publisher: The National Underwriter Company
Volume: 106 Issue: 23 Page: 12(1)

Article Type: Brief Article

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Agents are making agency management systems work for them. (Agent Case Study).: An article from: National Underwriter Property & Casualty-Risk & Benefits Management

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Agents are making agency management systems work for them. (Agent Case Study).: An article from: National Underwriter Property & Casualty-Risk & Benefits Management
Mark E. Ruquet
Manufacturer: The National Underwriter Company
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on February 10, 2003. The length of the article is 1190 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Agents are making agency management systems work for them. (Agent Case Study).
Author: Mark E. Ruquet
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: February 10, 2003
Publisher: The National Underwriter Company
Volume: 107 Issue: 6 Page: 25(2)

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Analytical CRM gaining gravitas with enterprises across the globe.(customer relationship management) : An article from: EDP Weekly's IT Monitor

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Analytical CRM gaining gravitas with enterprises across the globe.(customer relationship management) : An article from: EDP Weekly's IT Monitor

Manufacturer: Millin Publishing, Inc.
ProductGroup: Book
Binding: Digital

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Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from EDP Weekly's IT Monitor, published by Millin Publishing, Inc. on August 1, 2005. The length of the article is 447 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Analytical CRM gaining gravitas with enterprises across the globe.(customer relationship management)
Publication: EDP Weekly's IT Monitor (Magazine/Journal)
Date: August 1, 2005
Publisher: Millin Publishing, Inc.
Volume: 46 Issue: 29 Page: 5

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Asia/Pacific (Excluding Japan) Customer Relationship Management Applications 2005-2009 Forecast and Analysis

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Asia/Pacific (Excluding Japan) Customer Relationship Management Applications 2005-2009 Forecast and Analysis
IDC , and Alan Tong
Manufacturer: IDC Research
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This IDC study provides a market sizing and a five-year forecast for nine key countries in Asia/Pacific (excluding Japan) or APEJ customer relationship management (CRM) applications market. It also includes a five-year forecast on four key CRM applications functionalities: sales force automation, marketing automation, customer service, and contact center. This study also examines the major market trends, accelerators, and inhibitors that are emerging in the region.

"Many enterprises that have embarked on CRM technology have failed to achieve the required rate of return," says Alan Tong, research manager, Asia/Pacific Enterprise Applications, IDC Malaysia. "The ability to analyze and understand the acquired information and turn the leads to sales opportunity will produce more success."

Assurant Solutions: "achieving lift in the call center marketplace".(Craig Lemasters and Manuel Becerra interviewed)(Interview): An article from: Customer Interaction Solutions

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Assurant Solutions: "achieving lift in the call center marketplace".(Craig Lemasters and Manuel Becerra interviewed)(Interview): An article from: Customer Interaction Solutions
Nadji Tehrani
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Customer Interaction Solutions, published by Thomson Gale on December 1, 2006. The length of the article is 2965 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Assurant Solutions: "achieving lift in the call center marketplace".(Craig Lemasters and Manuel Becerra interviewed)(Interview)
Author: Nadji Tehrani
Publication: Customer Interaction Solutions (Magazine/Journal)
Date: December 1, 2006
Publisher: Thomson Gale
Volume: 25 Issue: 7 Page: 18(3)

Article Type: Interview

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Australia Customer Relationship Management Applications 2005-2009 Forecast for the Small and Medium-Sized Business Market

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Australia Customer Relationship Management Applications 2005-2009 Forecast for the Small and Medium-Sized Business Market
Tim Sheedy
Manufacturer: IDC Research
ProductGroup: Book
Binding: Digital

Back in black: understanding the financial impact of CRM. (Customer Relationship Management).: An article from: Customer Interaction Solutions

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Back in black: understanding the financial impact of CRM. (Customer Relationship Management).: An article from: Customer Interaction Solutions
Doug Tanoury
Manufacturer: Technology Marketing Corporation
ProductGroup: Book
Binding: Digital

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Book Description

This digital document is an article from Customer Interaction Solutions, published by Technology Marketing Corporation on November 1, 2002. The length of the article is 2391 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Back in black: understanding the financial impact of CRM. (Customer Relationship Management).
Author: Doug Tanoury
Publication: Customer Interaction Solutions (Magazine/Journal)
Date: November 1, 2002
Publisher: Technology Marketing Corporation
Volume: 21 Issue: 5 Page: 38(5)

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A call center? We're not a call center!(Last Call): An article from: Customer Interaction Solutions

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A call center? We're not a call center!(Last Call): An article from: Customer Interaction Solutions
Tracey E. Schelmetic
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Customer Interaction Solutions, published by Thomson Gale on August 1, 2006. The length of the article is 941 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: A call center? We're not a call center!(Last Call)
Author: Tracey E. Schelmetic
Publication: Customer Interaction Solutions (Magazine/Journal)
Date: August 1, 2006
Publisher: Thomson Gale
Volume: 25 Issue: 3 Page: 76(1)

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Customer Reviews:

still timely.......2000-11-23

This is a nice introduction to various schemes to stabilize the oil market. It critically examines some "bad" approaches, and then proposes a market-based solution drawing on the theory of commodity price stabilization and the use of financial instruments to neutralize the impact of commodity price volatility. The author manages to combine intellectually rigorous analysis and detailed institutional knowledge of the oil market into a readable volume.

Adjusting to Volatile Energy Prices. (book reviews): An article from: The Energy Journal

Average customer rating:

Adjusting to Volatile Energy Prices. (book reviews): An article from: The Energy Journal
Michael C. Lynch
Manufacturer: International Association for Energy Economics
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from The Energy Journal, published by International Association for Energy Economics on April 1, 1994. The length of the article is 831 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Adjusting to Volatile Energy Prices. (book reviews)
Author: Michael C. Lynch
Publication: The Energy Journal (Refereed)
Date: April 1, 1994
Publisher: International Association for Energy Economics
Volume: v15 Issue: n2 Page: p233(2)

Article Type: Book Review

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