Book Description
Starting a business? Looking for more satisfaction in life? This biography of mail order genius and visionary Lyman Wood is full of ideas, tips, anecdotes and good advice. Founder of Garden Way, pioneer of socially responsible business practices, mentor to hundreds, Lyman Wood was a unique and fascinating man. This very readable book is generously illustrated with pictures and ads from his 60 year career in mail order advertising.
Customer Reviews:
Learn Direct Marketing the easy way.......2007-06-29
What a refreshing way to learn! Quite different from the often boring textbook approach so common with marketing books. This semi-autobiography reads like a novel, but teaches direct response advertising through example and life experiences.
Just starting out, in his second project, he acquired over 450,000 customers! (and those are repeat customers at that). He knew what he was doing. Plenty of wise advice in there. You can learn from his mistakes and successes.
I plowed through 1/2 the book in no time. By then I realized that the reading experience would be over too soon. So I shelved the rest of the book for a treat later on. (So technically this review is only for the first 1/2 of the book). This book is like candy. I got to ration it out before it's gone ;-)
A FANTASTIC biz biography!.......2002-04-07
Here's the wonderful story of a man who set himself a goal--to live in the country--then figured out a way to earn a GREAT living to support that goal. Lyman Wood is (is he still alive?) a direct marketing/mail order pioneer who spent 60 years or so selling everything from $400 Roto Tillers to PRAYERS by mail. He also worked as an advertising and marketing consultant from his rural home. The stories in this book are inspiring AND instructional. This is a book filled with passion. It's not just biographical, it's "how-to." And best of all, it's FUN to read! I recommend it very highly to would-be entrepreneurs and to those frustrated entrepreneurs who occasionally need a "lift."
Practial business Advice from Someone Who Has Succeeded.......2000-01-24
I read the book for the first time several years ago. Since then I've kept in on my desk to refer back to for practical advice about starting and running my internet business.
Much of Lyman's wisdom and insight into the mail order business is directly applicable to developing e-commerce sites for business customers: writing copy that stirs the reader to take action, measuring and testing the results of each ad, starting small and growing the business out of the profits it generates are a few of many gems he practiced.
In the book, his passion for doing what he loved, from a place that he loved, with people that he loved was inspirational to me. When I met him in person, he was also a great encouragement to me.
I'd recommend this book to anyone interested in in "Making a life" while making a living.
Book Description
The World Economic Forum continues its tradition of excellence with the 27th edition of the annual Global Competitiveness Report featuring the latest national statistics and results of the Executive Opinion Survey, which captures the perception of over 10,000 business leaders. The report provides the most comprehensive assessment of 117 developed and emerging economies. Produced in collaboration with a distinguished group of international scholars and a global network of over 100 leading national research institutes and business organizations, the report presents individual detailed country profiles highlighting the competitive strengths and weaknesses of each economy as well as an extensive section of data tables containing country rankings for over 160 indicators. The report also showcases the latest thinking and research on issues of immediate relevance for business leaders and policy-makers. The forthcoming Report is scheduled to include thought-provoking papers by Jagdish Bhagwati, Nicholas Eberstadt, Michael E. Porter, Kenneth Rogoff, Beatrice Weder and John Williamson.
Book Description
This book tells the story of credit cards around the world: why people use them, the effects on the economies of the nations where they prevail, why they are used so differently around the world, and what should be done to respond to the problems they cause. It includes a wealth of data from around the world, fascinating narratives about the differences from country to country, and penetrating analyses of policies that might stem misuse of cards.
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Who Gains From Free Trade: Export-Led Growth, Inequality and Poverty in Latin America (Routledge Studies in Development Economics)
Vos & Ganuza
Manufacturer: Routledge
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ASIN: 0415770440 |
Book Description
Since the late 1980s, almost all Latin American countries have gone through a process of far-reaching economic reforms, featuring in particular trade, financial and capital account liberalization. At first the reforms seemed to be working as promised and trade expanded. However, at the turn of the century, the economies have shown unstable and rather dismal growth. Some argue trade liberalization is partly to be blamed for this.
Who Gains from Free Trade examines the extent to which trade reforms have been an important source of the slowdown of economic growth, rising inequality and rising poverty as observed in many parts of the region. This volume presents an comprehensive analysis of this important topic, utilizing research based on 16 country narratives of policy reform and economic performance; rigorous general equilibrium (CGE) modelling of the economy-wide effects of trade reform for all country cases; alongside application of an innovative method of microsimulations to assess the employment and factor income distribution impact of policy reforms on poverty and inequality at the household level.
The study finds that trade liberalization and the switch to export-led growth are not the cause of the growth slowdown in Latin America. Nor are they the cause of rising poverty and inequality. If anything, the impact on growth and poverty in general has been positive, but very small. Thus, further trade opening is neither the solution to the region's economic woes, nor should we expect any disastrous implications for aggregate poverty.
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International Trade And Economic Growth
Hendrik Van Den Berg , and
Joshua J. Lewer
Manufacturer: M.E. Sharpe
ProductGroup: Book
Binding: Hardcover
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ASIN: 0765618028 |
Book Description
In this sophisticated yet accessible analysis of the open economies of Sub-Saharan Africa, Jean-Paul Azam analyses international trade, exchange rate issues, and longer-term growth, taking due account of the distinctive features of African economies. In particular, he examines the informal as well as the formal institutional frameworks which prevail in different African countries and which affect their macroeconomic behaviour. Key issues explored include tariffs and quotas, membership of the CFA Zone, and currency convertibility or inconvertibility, as well as smuggling, corruption, parallel markets in goods and currencies, ethnic diversity and redistribution. Case studies of important macroeconomic events are used to establish basic stylized facts from which the theory emerges, and special attention is paid to the consequences of macroeconomic events for the poor, via the food market or traditional redistribution mechanisms.
Average customer rating:
- Thoughtful and well-documented (from CIO Magazine)
- Invaluable reading for entrepreneurs and managers!
- Impressive reading for strategic technology management.
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Growth Warriors
Ronald Mascitelli
Manufacturer: Technology Perspectives
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Binding: Hardcover
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ASIN: 0966269705 |
Book Description
The Growth Warriors presents a detailed analysis of the global competitiveness of America's high-technology industries, and identifies successful strategies that have enabled leading high-tech firms to gain a sustainable competitive advantage in international markets. It includes numerous case examples and notible quotes from the fields of telecommunications, information technology, biotechnology, and semiconductors.
Customer Reviews:
Thoughtful and well-documented (from CIO Magazine).......1999-05-13
From Sheila Neylon in CIO Magazine, May 15, 1999:
Sponges, though they lack a sophisticated structure, thrive by absorbing sustenance from their environment. In The Growth Warriors, Ronald Mascitelli, former senior scientist and R&D director at Hughes Electronics Corp. and the Santa Barbara Research Center, asserts that companies unwilling or unable to absorb ideas from what goes on around them can never thrive. He compares the vertically structured, secretive and hierarchical failure that was the Route 128 enclave in Massachusetts, represented by Digital Equipment Corp. and its ilk, with the horizontal and collaborative success that is the Silicon Valley of Hewlett-Packard Co. and Sun Microsystems Inc. He goes on to highlight the benefits of geographical technology clusters in which venture capitalists rub elbows with programmers who meet hardware designers who eat with university faculty, producing a crosspollination of ideas.
Mascitelli uses the metaphor of pruning a rosebush to illustrate his idea that a "continuous process of creative destruction" is a way to avoid the typical business boom-and-bust cycle. Like a growing number of other people, he warns of the disaster that awaits those who force growth to appease shareholder appetites, and he explodes the myth of technoglobalization (most innovation is still done in the home country of multinational companies) but predicts that foreign countries will solicit and perform more R&D even as Americans learn about the competitive benefits of overseas R&D.
Many chapters offer boxes that encapsulate that chapter's theme. Thoughtful and well-documented, The Growth Warriors hits the mark.
Invaluable reading for entrepreneurs and managers!.......1999-01-30
The Growth Warriors is an invaluable resource for both early and mature stage technology companies. Mascitelli exhaustively documents the current competitive environment for technology companies and identifies many of the key issues necessary for sustained global competition. A must read for high-tech entrepreneurs and managers.
-Jonathan Dariyanani, Attorney - Wilson, Sonsini, Goodrich & Rosati
Impressive reading for strategic technology management........1999-01-22
"The Growth Warriors paints a vivid picture of the challenges faced by managers in dynamic technology industries. The chapters on regional technology clusters, strategic roadmapping, and adaptable market strategies provide practical tools to build a sustainable competitive advantage. This impressive book should be required reading for any serious practitioner of technology management."
Doug Carlberg, Vice President of Operations, Harris Corporation, Microwave Communications Division
Book Description
Doing Business in 2005: Obstacles to Growth is the second in a series of annual reports investigating the scope and manner of regulations that enhance business activity and those that constrain it. New quantitative indicators on business regulations and their enforcement can be compared across more than 130 countries, and over time. The indicators are used to analyze economic outcomes and identify what reforms have worked, where and why. Topics in Doing Business in 2005 include: Licensing and Inspections: Having registered a business, now what? In most countries, firms face a myriad of sector specific licenses as well as inspections to enforce compliance. The Doing Business database constructs two sets of indicators on the regulation of operations. One measures the steps, time and costs of complying with licensing and permit requirements for ongoing. The other assesses the enforcement of regulations through two of the most common types of inspections-labor and tax. Registering Property: Property registries were first developed to help raise tax revenue. What was good for the tax authorities has since proven to be good for strengthening property rights-the registries strengthen incentives to invest, facilitate trade, and expand access to credit. New indicators cover the steps, time and cost to register property. Measures of the legal provisions that strengthen property rights and the efficiency of property registries are also developed. Protecting Investors: Corporate governance issues are often thought to affect only publicly listed companies in developed countries. In fact, corporate governance is relevant for every large privately held company that has more than one owner. New indicators examine several possible types of shareholder expropriation, including related-party transactions, guarantees and loans to company managers and directors, mergers and acquisitions, disclosure of ownership information, and treatment of conflicts of interest. Including a new emphasis on gender, Doing Business not only provides insights into business constraints throughout the world but highlights particular barriers faced by women. Doing Business is a comprehensive resource that no investor, economic adviser, business developer, or economic policymaker should be without.
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Innovation, Policy and Law
Christopher Arup
Manufacturer: Cambridge University Press
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Binding: Hardcover
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ASIN: 0521430038 |
Book Description
This book illustrates the connections among innovation, policy and law and shows the ways in which the law can work as a key instrument of innovation policy. A cross-disciplinary study, it considers the ways in which the law has accommodated innovation, and the ways in which a legal framework for facilitating and managing new technologies has developed. As well as canvassing broad theoretical issues, the book presents a number of case studies relating to intellectual property, competition and trade and government sponsorship and entrepreneurship. Innovation, Policy and Law examines issues in public and industrial policy from the viewpoint of legal studies. It will therefore be of interest to readers in science and technology studies as well as legal professionals and those in government, the public sector and industry.
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Factor Proportions, Trade, and Growth (Ohlin Lectures)
Ronald Findlay
Manufacturer: The MIT Press
ProductGroup: Book
Binding: Hardcover
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ASIN: 0262061759 |
Book Description
The standard version of the Heckscher-Ohlin model of international trade treats the factors of production--land, labor, and capital--as essentially analytically similar and symmetrical. In these six essays Ronald Findlay explores modifications to the factor proportions model, looking in particular at what happens when human capital and land use are allowed to vary endogenously.
Findlay extends the factor proportions theory of international trade to consider capital accumulation, income distribution, and factor mobility in a growing world economy. Among the questions he addresses are such fundamental issues as the conditions under which international trade equalizes the rate of interest; the effects of learning and invention on economic growth and comparative advantage; the role of human capital and skill formation in determining patterns of comparative advantage and the reciprocal effect of international trade on these variables through its impact on wage differentials between skilled and unskilled workers; the incorporation of new territories into a trading system by extensions of the frontier and labor migration as in the establishment of the Atlantic economy of the nineteenth century; and the impact of reductions in transport costs of industrial raw materials on global patterns of manufacturing activity and comparative advantage.
The Ohlin Lectures
Books:
- Why Things Go Wrong: Deming Philosophy in a Dozen Ten-Minute Sessions (Motivational Series)
- Wiley GAAP 2004: Interpretation and Application of Generally Accepted Accounting Principles
- Wired Marketing: Energizing Business for e-Commerce
- Wireless Horizon
- Working with Microsoft Dynamics(TM) CRM 3.0
- World's Best Value-Global Competition in the Information Age
- Yankee Magazine's Living Well on a Shoestring: 1,501 Ingenious Ways to Spend Less for What You Need and Have More for What You Want
- A Career for the 21st Century (Call Center Agent Handbook) (Call Center Agent Handbook)
- Advertising and Promotion: Internet Exercises
- Africa and IMF Conditionality: The Unevenness of Compliance, 1983-2000 (African Studies: History, Politics, Economics and Culture)
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