Average customer rating:
- If you have a web site, YOU NEED THIS BOOK!
- Excellent delivery of a moving target
- Well worth the investment
- Best Web Marketing book I have read
- Here is the Help You Need.
|
Web Marketing Applied : Web Marketing Strategies for the New Millennium
Joe Tracy
Manufacturer: Advanstar Communications
ProductGroup: Book
Binding: Paperback
 General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Multilevel
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| E-commerce
| Industries & Professions
| Business & Investing
| Subjects
| Books
Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
| Books
Internet
| Home Computing
| Computers & Internet
| Subjects
| Books
| Internet & Education
| Online Searching
| Web Browsers
| Web for Kids
General
| Computers & Internet
| Subjects
| Books
ASIN: 0929870522 |
Customer Reviews:
If you have a web site, YOU NEED THIS BOOK!.......2001-11-16
This is by far the best book I have read for online marketing tips, strategies, and know-how. As the author aptly points out, most online marketing books focus on web site creation, search engine placement, or even mass-emailing (SPAM).
Well-thought-out, this book covers everything from basic web marketing ("Web Marketing 101") to the strategic planning of your web promotional activities ("Forming a Strategic Website Marketing Plan"). The "101 Web Marketing Ideas" section is worth the cover price alone!
I hightly recommend you purchase this book if you plan to or already have a web site! If you have someone who's maintaining and promoting your site for you, GET THEM A COPY! (...)
Excellent delivery of a moving target.......2001-09-06
I am involved in Internet marketing and e-busines as a profession. Let me be the first to say that this is clearly a field where the target is moving and it doesn't seem to have a clear answer. It seems that there is no one definition of what it is and how to do it. However Joe Tracy has done a fantastic job in this book of spelling out not only what web marketing is, but how to do it. His list of 101 Internet marketing ideas is worth the price of the book alone, but he has gone above and beyond by talking about offline marketing, public relations, offensive and defensive marketing techniques, and developing a strategic marketing plan for a web site. Finally, he includes lots of online resources and the URLs to access them. Great book!
Well worth the investment.......2001-02-01
If you have a website and want traffic, you need this book! Joe Tracy has done what many others could not; provide you with excellent ideas and step-by-step approaches to online marketing without drawing out the entire process or diluting it with unrelated material. Most of the other books I have read on this topic spend a great deal of time on creating your web page instead of marketing it. Joe gets right to the point and shows you the most effective methods of getting your site noticed. Definitely 5 Stars in my book!
Best Web Marketing book I have read.......2000-11-01
If you browse through a bookstore looking for a web marketing book, you encounter a few problems. First of all, many books are already hopelessly out of date in the fast-moving Internet world. Second, there are few books that give the "meat and potatoes" of web marketing. Joe Tracy's book solves both problems, being both up-to-date and extremely informative. Tracy's book is loaded with excellent marketing tips, rated on his experience of their effectiveness. Its virtually impossible for anyone to know EVERY method of web marketing he lists. And Tracy describes many, many techniques to market your website that cost little or nothing! I would highly recommend this book for anyone who has been given the task of promoting a website.
Here is the Help You Need........2000-10-20
I desperately needed some marketing help. And this book was it. It offers comprehensive advice as well as useful links. NOt only does Tracy's book clearly define what good marketing entails, the author also saves you the trouble of having to do alot of your own research for online resources. Can't beat that! Thank you Mr Tracy.
Book Description
War is now an important part of development discourse. Aid agencies have become involved in humanitarian assistance, conflict resolution and the social reconstruction of war-torn societies. This deeply thoughtful book explores the growing merger of development and security. Its author unravels the nature of the new wars - in Africa, the Balkans, Central Asia - and the response of the international community, in particular the new systems of global governance that are emerging as a result.
The breakdown of order is seen as symptomatic of long-term social processes: economic crisis, the social exclusion of wide strata of populations and internal conflict. Instead of the historic goals of modernity, development to reduce inequality, and a central role for the state, we have a neo-medieval situation in which overlapping and fragmented sovereignties confront an increasingly weakened central authority.
The consequences, as Duffield shows, are far-reaching. Development now focuses primarily on the shortcomings of structures within the South. Aid is privatized. A rising level of violence and misery are accepted as normal, and new forms of humanitarian aid intervention, far from solving the problem, accommodate and coexist with this instability and inequality. Pessimistic perhaps, but this book is profound in its insights and pregnant with policy implications.
Customer Reviews:
A Must for Serious Thinkers of International Affairs.......2007-01-08
Professor Mark Duffield has done the near impossible, he has given a detailed description and explanation of one of the most complex assemblages ever devised: the post-Cold War, free market/free trade-driven international order. In excruciating detail, professor Duffield explains how the WTO-structured global economic system - what we think of as "globalization" - works to: attenuate state power, deregulate and disrupt traditional economies, create ever-more "complex and opaque forms of transaction and ownership," and essentially restructures international governing bodies to fit into this new world system. Professor Duffield manages to do this with no discernible political "spin." His gaze is unremitting and clear-eyed whether it falls on corrupt third-world governments, U.N. and NGO developmental types, western donor nations, politicians of all stripes, or African and Afghani warlords.
If one wants to understand the underlying forces driving the conflicts extant in today's world and the global community's responses to these crises, there is no better place to start than with professor Duffield's "Global Governance and the New Wars."
Book Description
Applies the concept of space to international relations to arrive at novel interpretations.
Book Description
Since the UN 's creation in 1945 a vast nexus of global and regional institutions has evolved, surrounded by a proliferation of non-governmental agencies and advocacy networks seeking to influence the agenda and direction of international public policy. Although world government remains a fanciful idea, there does exist an evolving global governance complex - embracing states, international institutions, transnational networks and agencies (both public and private) - which functions, with variable effect, to promote, regulate or intervene in the common affairs of humanity.This book provides an accessible introduction to the current debate about the changing form and political significance of global governance. It brings together original contributions from many of the best-known theorists and analysts of global politics to explore the relevance of the concept of global governance to understanding how global activity is currently regulated. Furthermore, it combines an elucidation of substantive theories with a systematic analysis of the politics and limits of governance in key issue areas - from humanitarian intervention to the regulation of global finance. Thus, the volume provides a comprehensive theoretical and empirical assessment of the shift from national government to multilayered global governance.Governing Globalization is the third book in the internationally acclaimed series on global transformations. The other two volumes are Global Transformations: Politics, Economics and Culture and The Global Transformations Reader: An Introduction to the Globalization Debate.
Average customer rating:
|
The Global Tourism System: Governance, Development And Lessons from South Africa (New Directions in Tourism Analysis)
Scarlett Cornelissen
Manufacturer: Ashgate Publishing
ProductGroup: Book
Binding: Hardcover
General
| Popular Economics
| Business & Investing
| Subjects
| Books
Hospitality, Travel & Tourism
| Industries & Professions
| Business & Investing
| Subjects
| Books
General
| Industries & Professions
| Business & Investing
| Subjects
| Books
General
| Nonfiction
| Gay & Lesbian
| Subjects
| Books
General
| Sociology
| Social Sciences
| Nonfiction
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 075464250X |
Customer Reviews:
IO.......2006-01-31
I had to get this book for a class, and it's a really interesting book. It highlights the many differences between international organizations and their various duties.
not for beginners.......2004-09-02
This book is a compilation of scholarly articles, grouped into seven sections, that cover theoretical and practical aspects of international organizations. The overall question these articles try to answer is whether IOs work or not, how well they work in different areas, and how well they have adjusted to changes in the international system since the end of the Cold War.
Although some of the articles are certainly interesting and well researched, I feel that overall they assume too much prior knowledge about international relations and even statistics to be of much use for either undergraduates or people who are not well-read in the field of political science. My students found the texts hard to understand and "much too dry". In addition, many of the articles are somewhat dated and a bit repetitive. In all fairness, I have to say that an audience of graduate students or scholars are much more likely to benefit from reading this volume.
On a positive note, the book addresses a wide range of issues, such as decision-making, peace and security, economics, social and humanitarian affairs. It also stands out because it addresses many practical concerns about IOs, in addition to theoretical approaches. In doing so, it covers a number of important IGOs and NGOs in great detail (e.g. UN, NATO, WTO, IMF, Amnesty International, etc.).
Overall, the book provides a fairly balanced view of the abilities of IOs today, although it does not provide an actual conclusion regarding the potential of IOs for global governance.
Book Description
Corporate governance is the hot topic of the new millennium. There has been a growing demand from executives, students, consultants, and researchers for books that systematically illuminate how multinational corporations (MNCs) should deal with global shareholders and other stakeholders. As firms globalise, their corporate governance issues and systems become much more complex. Corporate governance in MNCs is not just a larger version of corporate governance in regular companies; it is instead influenced by MNCsrsquo; unique strategies, structures, and environments. This volume in the Blackwell Global Dimensions series helps to translate these relationships and illuminate the related intricacies.
Average customer rating:
|
Science and International Environmental Policy: Regimes and Nonregimes in Global Governance
Radoslav S. Dimitrov
Manufacturer: Rowman & Littlefield Publishers, Inc.
ProductGroup: Book
Binding: Paperback
General
| Law
| Subjects
| Books
General
| Politics
| Nonfiction
| Subjects
| Books
Relations
| International
| Politics
| Nonfiction
| Subjects
| Books
Treaties
| International
| Politics
| Nonfiction
| Subjects
| Books
Globalization
| Politics
| Nonfiction
| Subjects
| Books
Public Policy
| Political Science
| Social Sciences
| Nonfiction
| Subjects
| Books
Environmental Science
| Earth Sciences
| Science
| Subjects
| Books
Environmental Science
| Earth Sciences
| Professional Science
| Professional & Technical
| Subjects
| Books
Look Inside Outdoors & Nature Books
| Trip
| Specialty Stores
| Books
ASIN: 0742539059 |
Book Description
The proliferation of environmental agreements is a defining feature of modern international relations that has attracted considerable academic attention. Typically focusing on happy-end stories of policy creation, the cooperation literature often ignores issue areas where policy agreements are absent. Science and International Environmental Policy introduces nonregimes into the study of global governance, and compares successes with failures in the formation of environmental treaties. By exploring collective decisions not to cooperate, it explains why international institutions form but also why, when, and how they do not emerge. Visit our website for sample chapters!
Book Description
"Global Trends and Global Governance" is a concise and practical guide that explains the key political, economic, ecological and social factors that shape the process of globalization. Written in a clear and accessible style, it is an indispensable handbook for activists, civil servants, policy researchers, and anyone interested in getting involved in political action.
Packed with useful data, the book includes analysis of the US economy and US foreign policy as part of a wider critique of UN-unilaterlism, revealing the need to establish more cooperative and inclusive forms of global politics. Public action, such as the organized protests in Seattle and Prague, and the demonstrations at the environment summit in the Hague, are now having an impact on the way that the world is governed. Addressing this changing situation, and the implications that it holds for human security, the contributors analyze ways in which we can evolve new ways of working together to cope with problems of a transnational nature.
Customer Reviews:
Japan and India.......2006-07-13
Japan is dealing with its labor shortage and the high cost of labor by going multinational. Companies found it cheaper to employ female labor in Thailand or Mexico to assemble electrical goods than to produce them in Japan. The location of assembly and manufacturing plants abroad assures access to key markets: Mexican factories give Japan free access to the American and Canadian markets, while automobile factories in England and Wales provide a European base for the EC market. Profits go to Toyota and Mitsubitishi. Japan's focus is making money. Japan's banking practices will clean up. Japan will continue to fund Asia development. Japan will prevent nuclear escalation by stabilizing North Korea financial aid. Japan has received 4 Nobel prizes for science in comparison to 140 wins by the US. "City in the sky" development will transform real estate upward.
Japan imports most of its food. Food production in Japan is inefficient. There are many reasons for the inefficiency, such as, lack of incentives caused by subsidized wages for the farmers, lack of planning, and production/financial weakness as a result of nationalization philosophy which does not face the raw pressures of capitalism that reward or punish based on performance. Japan will reform political isolation statutes and open US agriculture imports. Japan will increase its domestic food production by creating year round food production by Greenhouse, new bio-agricultural seed strains, and privatizing food production. Japan will continue to invest in Agricultural resource in the US, Mexico, Brazil, and Canada.
India per capita GNP is $311 verses $5,000 for China. This means India's total GNP is less than half of Italy's and China's and 1/6 to 1/7 of Japan's. What are the chances that India and China can escape present low levels of average income and continue to enjoy high rates of economic growth? If growth can be sustained at 5 percent over the next few decades than progress will be assured.
India has a rapidly growing elder population. Average life expectancy is about 58 years for both male and female, a result of improved health care, diet, sanitation, and general standards of living. The Indian government has considerably less power to reach into the villages and cajole peasant families to limit their size. The desire to bear children and enhance family income remains strong. Fertility rates in India are 4.3. India population increases have been 16.8 million each year in the 1985-90 period.
Agriculture accounts for 60 percent of India employment. Rice and wheat are the main agricultural outputs. The miracle rice variety gained much greater yields in irrigated semiarid areas of the northwest. "Overall, India food supplies have risen sharply over the past decades, and it normally has sufficient stocks in hand to meet drought and famine conditions." The signs are the green revolutions have been spent. The successes of Indian agriculture have not been uniform: no incentives to adopt new seeds in intensive labor rice cultivation. In the drier states much depends on the availability of water supplies, affected by government irrigation schemes. Both central and state governments are less concerned with countering mass inequalities would raise thorny issues of property rights, caste, and privilege. Agricultural development and national income rise and the uneven agricultural gains are probably insufficient to match population increase.
While struggling to increase food output, Indian governments must "move their economies into manufacturers and services", to obtain higher per capita income and absorb the tens of millions of new entrants into the work force. Iron and Steel, cement, locomotive, automobiles, shipbuilding, defense-related production, engineering, and machine tools were all supported by the state. Transport, mining, and utilities were taken into the public sector. As a result there are a number of large publicly owned corporations controlling steel, aeronautics, engineering, and petrochemicals.
India has a 43 percent adult illiteracy rate. This is a challenge in rural India, where the tradition of education is not as strong. Over 5 million Indian students are in higher education. The drive to catch up with Japan will drive development of manufacturing, science, design, and technology. Japan has ¼ the number of scientific and technical personnel engaged in research and development, a 30 to 1 disparity. How can India catch up with Japan? India devotes 3 to 4 percent of its GNP to education verses 6 by the US.
India will build real estate infrastructure rapidly transforming their society into an industrial base. Nuclear energy programs in India will provide an increased availability of energy for manufacturing. Historically, power plants have been built in poorly accessible locations and the energy usage under utilized. Government plan was blamed for the design. India government stability will remain a concern. The government is controls most of the countries resources, transportation, health care and management effectiveness of these resources will fluctuate. Large public works projects will tax the middle class as the infrastructure is established. As India accelerates its growth rate to 8.5 GDP, the basic family unit will be threatened: 1. smaller families meaning less children 2. less marriages 3. and more separation between rich and the poor.
India could start building robots. India, already has a machine-tool industry, which is a natural foundation for a serious move into robotics. It has a foundation of science and engineering talent.
Environment damage caused by population growth and modernization is immense. Around New Delphi, a stagger 60 percent of its forests are lost. "Of the countries 304 million hectacres 50 percent are subject to ecological degradation. About 80 percent of the population lives under substandard conditions" and "massive poverty was forcing the poor to degrade the environment on which they depended for sheer survival". India will need to increase their prioritization valuation of education. A balance between agricultural, manufacturing, and education will need to be thought about.
Average customer rating:
|
Limits of Global Governance
Jim Whitman
Manufacturer: Routledge
ProductGroup: Book
Binding: Paperback
General
| Politics
| Nonfiction
| Subjects
| Books
Relations
| International
| Politics
| Nonfiction
| Subjects
| Books
Globalization
| Politics
| Nonfiction
| Subjects
| Books
General
| Political Science
| Social Sciences
| Nonfiction
| Subjects
| Books
International Institutions
| Political Science
| Social Sciences
| Nonfiction
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 0415339030 |
Book Description
Are we creating an ungovernable world? Can we be confident that our existing modes of global governance are sufficient, or sufficiently adaptable, to meet the challenges of rapid and pervasive globalization? Are there sound reasons for supposing that humanity's actions and creations will stay within the bounds of our processes of deliberation and regulation?
The Limits of Global Governance addresses these questions and provides a provocative examination of the cognitive, practical and political limits on our ability to exercise systems of regulation and control on the same scale as the globalizing forces already shaping the human condition. Issues that are addressed include:
* An examination of the many meanings of 'global governance'
* A contextualized view of global governance within the complex interaction of human and natural systems
* An analysis of global governance at a fundamental and conceptual level
* A case study of disseminative systems and global governance
This book is essential reading for those with research interests in Global Politics, International Relations and Globalization.
Average customer rating:
|
Dictionary and Introduction to Global Environmental Governance
Richard E. Saunier , and
Richard A. Meganck
Manufacturer: Earthscan Publications Ltd.
ProductGroup: Book
Binding: Hardcover
Economic Policy & Development
| Economics
| Business & Investing
| Subjects
| Books
Natural Resources
| Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Social Services & Welfare
| Poverty
| Current Events
| Nonfiction
| Subjects
| Books
Public Policy
| Political Science
| Social Sciences
| Nonfiction
| Subjects
| Books
Science
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
General
| Natural Resources
| Nature & Ecology
| Science
| Subjects
| Books
Renewable Energy
| Technology
| Science
| Subjects
| Books
ASIN: 1844074250 |
Book Description
* Contains over 5000 terms, organizations, and acronyms
* This practical tool should find a central place on the desk of anyone involved in the environment
This unique dictionary of global environmental governance (GEG), written and compiled by two veterans of the international stage, provides a compilation of over 5000 terms, organizations, and acronyms drawn from hundreds of official sources. An introductory essay frames the major issues in global environmental governance and outlines the pitfalls of talking past one another when discussing the most critical of issues facing the planet. It challenges both those who are concerned with the management of our planet and its inhabitants to understand and accept a vocabulary common to the often-opposing objectives sought in the many GEG instruments.
The result is a practical tool that should find a central place on the desk of anyone involved in environmental management, development, or sustainability issues anywhere in the world including the United Nations, NGOs, the business community, and students and professionals.
Books:
- Web Site Design for Professional Photographers: Step-by-Step Techniques for Designing and Maintaining a Successful Web Site
- Webonomics
- What a Way to Live and Make a Living: The Lyman P. Wood Story
- Why Things Go Wrong: Deming Philosophy in a Dozen Ten-Minute Sessions (Motivational Series)
- Wiley GAAP 2004: Interpretation and Application of Generally Accepted Accounting Principles
- Wired Marketing: Energizing Business for e-Commerce
- Wireless Horizon
- Working with Microsoft Dynamics(TM) CRM 3.0
- World's Best Value-Global Competition in the Information Age
- Yankee Magazine's Living Well on a Shoestring: 1,501 Ingenious Ways to Spend Less for What You Need and Have More for What You Want
Books Index
Books Home
Recommended Books
- History: Fiction or Science
- Grand Fleet: Warship Design and Development 1906-1922
- The Cpa's Guide to Professional Ethics
- Timothy Leary: Outside Looking In: Appreciations, Castigations, and Reminiscences by Ram Dass, Andre
- Client at the Core: Marketing and Managing Today's Professional Services Firm
- Everyday Food: Great Food Fast
- Because They Hate: A Survivor of Islamic Terror Warns America
- Accounting Theory: Integrating Behaviour and Measurement
- Volatility and Growth
- Murder Unleashed
