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The Handbook for Focus Group Research
Thomas L. Greenbaum Manufacturer: Sage Publications, Inc ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0761912533 Release Date: 1997-11-26 |
Book Description
As one of the most popular tools for gathering information in today’s marketplace, focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition, Thomas L. Greenbaum provides the latest information on conducting effective focus groups. New chapters in this 1997 edition discuss the technology revolution, globalization of focus groups, physician focus groups, and the effective management of field services and recruiting. With more than 20 years of experience in focus group research, Tom Greenbaum shows the reader in this essential guide how to maximize the effectiveness of focus groups in thorough discussions of moderators and their techniques, escalating costs, facilities, and careers. This book is essential for professionals and scholars interested in marketing and marketing research.
Customer Reviews:
Shallow and Redundant.......2002-09-23
Detailed & comprehensive Focus Group guideline.......2002-02-22
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Focus Group Research Handbook
Holly Edmunds Manufacturer: McGraw-Hill ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0658002481 |
Book Description
The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.
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The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization.Customer Reviews:
Where's the beef?.......2005-07-18
Great as a refresher or for a first time moderator.......2000-03-06
Not bad, BUT I HOPE MORE!.......1999-11-26
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The Practical Handbook and Guide to Focus Group Research
Thomas L. Greenbaum Manufacturer: Lexington Books ProductGroup: Book Binding: Paperback ASIN: 0669248223 |
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The power of focus groups: A training manual for social and policy research
Janet Mancini Billson Manufacturer: Skywood Press ProductGroup: Book Binding: Spiral-bound ASIN: 0970007507 |
Customer Reviews:
Fantastic resource manual for conducting your own focus groups........2007-06-01
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The Practical Handbook and Guide to Focus Group Research
Thomas L. Greenbaum Manufacturer: Lexington Books ProductGroup: Book Binding: Paperback ASIN: B000KZY8NK |
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International Focus Group Research: A Handbook for the Health and Social Sciences
Monique M. Hennink Manufacturer: Cambridge University Press ProductGroup: Book Binding: Hardcover ASIN: 0521845610 |
Book Description
A practical and authoritative guide to conducting focus group discussions in health and social science research, with particular emphasis on using focus groups in developing country settings. Monique M. Hennink describes the procedures and challenges of each stage of international focus group research. This book demonstrates how to balance scientific rigour with the challenges of the research context, and guides readers to make informed research decisions. It includes unique field perspectives and case study examples of research in practice. Topics covered include: planning international field research; developing a fieldwork timetable and budget; seeking research permissions; translating research instruments; training a field team; developing a culturally appropriate discussion guide; participant recruitment strategies; conducting focus groups in another language; managing discussions in outdoor locations; group size and composition issues; transcription and translation of the group discussions; data analysis and reporting focus group research.
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The Handbook for Focus Group Research
Thomas L. Greenbaum Manufacturer: Sage Pubns 1/1/1998 ProductGroup: Book Binding: Paperback ASIN: B000MBT88W |
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The Handbook for Focus Group Research - Improve the Effectiveness of Your Focus Group and Your Marketing Skills (Revised and Expanded Edition)
Thomas L. Greenbaum Manufacturer: Lexington Books ProductGroup: Book Binding: Hardcover ASIN: B000P7KGX4 |
Product Description
In 1992, over 100,000 focus groups were conducted in the United States. In an era when business survival depends on finding a market niche and pleasing the customer, focus groups are a vital method of testing new products, services, advertising, and packaging and an indispensable way to elicit attitudes, preferences, habits, and suggestions directly from the customer. Thomas L. Greenbaum has been a leader in focus group research for more than twenty years. Addressing organizations that hire focus group professionals, Greenbaum explains how to select and evaluate moderators and facilities, and how to control the costs of research. For marketers who conduct their own focus groups, he reviews the latest technology, including computer images and satellite videotransmissions, and explains how and when to use expressive drawing, conceptual mapping, laddering, and other innovative techniques to yield more and better information. Greenbaum predicts the number of focus groups will continue to surge, to perhaps 200,000 a year by the late 1990s. Current users of focus groups will rely more on qualitative research, he asserts, and many new users, including service firms, nonprofit organizations, and government agencies, will discover the value of focus groups. In addition to new clients and new techniques, the industry also faces new threats, including recruitment scams and lowered professional standards, that could undermine the credibility of all focus groups. Greenbaum guides clients and practitioners in meeting these challenges.
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Methodological Review a Handbook for Excellence in Focus Group Research: Handbook for Excellence in Focus Group Research
Manufacturer: Academy for Educational ProductGroup: Book Binding: Paperback ASIN: 9994865897 |
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Methodological review: A handbook for excellence in focus group research
Mary Debus Manufacturer: Academy for Educational Development ProductGroup: Book Binding: Unknown Binding ASIN: B00072BRJE |
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Business Groups in East Asia: Financial Crisis, Restructuring, and New Growth
Manufacturer: Oxford University Press, USA ProductGroup: Book Binding: Hardcover ASIN: 0199287341 |
Book Description
The 1997 Asian Crisis principally affected Thailand, Indonesia, Malaysia, and Korea, as well as other East Asian countries heavily dependent on intra-regional trade. Banks and other financial institutions quickly become insolvent, and heavily indebted industrial firms went bankrupt. Many of these firms were affiliated with the business groups of this region, yet most groups did not immediately collapse, indeed they proved remarkably robust, some surviving and even prospering. This book examines these East Asian business groups and their subsequent restructuring following the Asian Crisis. East Asian nations embarked on very different trajectories to this common external shock. The Asian Crisis affected the inter-relationships among the socio-cultural environment, the state, and the market of each country quite differently and had distinct effects on the operations of these countries' business groups. This slow yet divergent pattern of development provides evidence against theories of rapid global convergence. Yet East Asian business groups face an uncertain future. Foreign investors' influence has increased substantially since the crisis, as East Asian governments had to accommodate their demands to keep attracting foreign capital. Governments supervise banks more closely and have loosened restrictions on mergers and hostile takeovers, further strengthening the discipline of the market. Various entry barriers that had inhibited foreign multinationals from competing in national markets were lifted, exposing business groups to intensified foreign competition. Under these new conditions, business groups in East Asia should reconfigure their business structures and adjust their corporate governance systems to regain momentum for further growth. Business groups will continue to be important vehicles for the sustained future growth of this region, and this book presents a substantial amount of new data on this, which will be of interest to academics, researchers, and advanced students of East Asian business, and business practitioners working within the region.
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The Political Economy of the Asian Financial Crisis
Stephan Haggard Manufacturer: Institute for International Economics ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0881322830 |
Book Description
The Asian crisis has sparked a thoroughgoing reappraisal of current international financial norms, the policy prescriptions of the International Monetary Fund, and the adequacy of the existing financial architecture. To draw proper policy conclusions from the crisis, however, it is necessary to understand its domestic politics. In this study, political scientist Stephan Haggard focuses on the most seriously affected countries-Indonesia, Korea, Malaysia, and Thailand-while also drawing lessons from those economies, such as Taiwan, that escaped the most severe distress.Haggard focuses on the political economy of the crisis, emphasizing the longer-run problems of moral hazard and corruption, the politics of crisis management and the political consequences of severe economic downturn. Looking forward, he focuses on two critical policy issues: changes in social safety nets in the crisis countries and efforts at corporate and financial restructuring.
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The Asian crisis has sparked a thoroughgoing reappraisal of current international financial norms, the policy prescriptions of the International Monetary Fund, and the adequacy of the existing financial architecture. To draw proper policy conclusions from the crisis, however, it is necessary to understand its domestic politics. In this study, political scientist Stephan Haggard focuses on the most seriously affected countries-Indonesia, Korea, Malaysia, and Thailand-while also drawing lessons from those economies, such as Taiwan, that escaped the most severe distress. Haggard focuses on the political economy of the crisis, emphasizing the longer-run problems of moral hazard and corruption, the politics of crisis management and the political consequences of severe economic downturn. Looking forward, he focuses on two critical policy issues: changes in social safety nets in the crisis countries and efforts at corporate and financial restructuring.Customer Reviews:
Journalistic title from famous scholar.......2001-04-11
Great Resource.......2001-02-13
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The Politics of the Asian Economic Crisis (Cornell Studies in Political Economy)
T. J. Pempel Manufacturer: Cornell University Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0801486343 |
Book Description
In the summer of 1997, a tidal wave of economic problems swept across Asia. Currencies plummeted, banks failed, GNP stagnated, unemployment soared, and exports stalled. In short, the vaunted "Asian Economic Miracle" became the "Asian Economic Crisis"--with serious repercussions for nations and markets around the world.While the headlines are still fresh, a group of experts on the region presents the first account to focus on the political causes and implications of the crisis. The events of 199798 involved not just property values, financial flows, portfolio makeup, and debt ratios, they argue, but also the power relationships that shaped those economic indicators.
As they examine the domestic, regional, and international politics that underlay the economic collapse, the authors analyze the reasons why the crisis affected the nations of Asia in radically different ways. The authors also consider whether the crisis indicates a radical change in Asia's economic future.
Contributors Yun-han Chu, National Taiwan University Bruce Cumings, University of Chicago Gary G. Hamilton, University of Washington Paul Hutchcroft, University of Wisconsin, Madison Linda Y. C. Lim, University of Michigan, Ann Arbor Andrew MacIntyre, University of California, San Diego Barry Naughton, University of California, San Diego T. J. Pempel, University of Washington Jeffrey A. Winters, Northwestern University Meredith Woo-Cumings, Northwestern University
Customer Reviews:
Finally , a political analysis of the Aiasn economic crisis.......1999-10-28
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Crisis and Innovation in Asian Technology
Manufacturer: Cambridge University Press ProductGroup: Book Binding: Paperback ASIN: 0521524091 |
Book Description
The economic crises in Asia at the turn of the millennium changed the innovation and business production systems of China, Malaysia, Japan, Singapore, South Korea, Thailand, and Taiwan. This investigation follows several different industries, including semiconductors, automobiles, and hard disk drives. It explores the approaches that Asian nations have taken to building a strong technological and economic base for their respective industries from technonationalism to technoglobalism. It asks if the Asian economic miracle is over, or whether these countries are reinventing their economies.Download Description
In mid-May 1997, a financial crisis erupted in Asia after an attack by private investors on the baht, the Thai currency. The crisis spread quickly across the region, where investor confidence plummeted, resulting in massive capital outflows, stock market collapses, high unemployment, and even insurrection. The Asian 'economic miracle' that had stimulated so much awe and even dread, now invoked pity and apprehension in greater measure. The contributors to this volume investigated change in the innovation and production systems of Asian states in response to economic and political upheaval. They conducted empirical studies of several regional industries - autos, semiconductors, and hard disk drives - and seven different national economies: China, Malaysia, Japan, Singapore, South Korea, Thailand, and Taiwan. In the face of crisis and global competition, the Asian states superimposed change at the margins, seeking unique technohybrid solutions to build capabilities to compete in local, regional, and even global markets.
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Japan in Crisis
S. Javed Maswood Manufacturer: Palgrave Macmillan ProductGroup: Book Binding: Hardcover ASIN: 033397719X |
Book Description
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The Political Economy of Emerging Markets: Actors, Institutions and Crisis in Latin America
Javier Santiso Manufacturer: Palgrave Macmillan ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 1403962324 |
Book Description
This book takes a cross-disciplinary look at the financial markets of emerging markets in Latin America. The author wants to disassemble the black box that is the financial market: what are the motivations and interests of the various actors, both institutional and individual; how do these interact with each other; how does this information help us understand the Mexican crisis in the 90s and the current crisis in Argentina? The author has conducted extensive interviews with brokers, asset managers, economists, strategists, and analysts in the US, UK, Europe, and Latin America, providing significant material for this study.Customer Reviews:
Comprehensive.......2003-10-23
Comprehensive.......2003-10-23
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After The Storm: Crisis, Recovery And Sustaining Development In Four Asian Economies
Manufacturer: Singapore University Press ProductGroup: Book Binding: Hardcover ASIN: 9971693070 |
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ASEAN Business in Crisis: Context and Culture (Studies in Asia Pacific Business,)
Mhinder Bhopal Manufacturer: RoutledgeCurzon ProductGroup: Book Binding: Hardcover ASIN: 0714652636 |
Book Description
The impact of the Asia crisis has contributed to the debate about the need for regulation of global markets. This book outlines the events leading up to and during the Financial Crisis of 1997 and assesses the responses of the financial contagion. The potential for economic reform is discussed and the willingness of legislators in South East Asia to create a new legal infrastructure to control business is studied. The discussion moves to the political arena, where the extensive use of the internet as a new medium is discussed using Malaysia as a case in point. The next section focuses on specific themes relating to labour, capital and political business. It studies the response of Malaysian labour to the financial and political crisis. Another contribution explores the tourism industry in Bali, and Indonesian economic and social meltdown. Finally, it examines the vulnerability of fast growth in the Thai telecommunications industry and the development of third world multinationals is assessed. Unfolding tensions between local and expatriate staff as a result of multinational corporate restructuring are explored.
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Asian Financial Crisis (International Finance Review)
Manufacturer: JAI Press ProductGroup: Book Binding: Hardcover ASIN: 0762306866 |
Book Description
This edited volume is a collection of original theoretical, empirical, institutional or policy-oriented articles on all dimensions of the Asian financial crisis. A unique feature of this book is its multi-faceted, yet in-depth articles on various dimensions of the Asian financial crisis written by policy-makers and practitioners as well as scholars around the world. It includes financial, structural, cultural, and international dimensions of the Asian financial crisis regarding its causes, consequences, policies, and lessons. As such, it offers an excellent one-stop collection of in-depth research articles on the topic. The book includes nineteen articles on the overview of the crisis, international capital flows and crisis, reform in financial and industrial sectors, and cultural and post-crisis opportunities.
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Beyond the Asian Crisis: Pathways to Sustainable Growth (Elgar Monographs)
Manufacturer: Edward Elgar Publishing ProductGroup: Book Binding: Hardcover ASIN: 1840642734 |
Book Description
As Southeast and Northeast Asia recover from the Asian crisis and return to a state of growth, the authors of this book assess the lessons to be learned from the crisis to achieve sustainable development in the future. While the importance of each factor contributing to the crisis varies from country to country, their collective experience has created unprecedented turmoil in current thinking on development policy.The authors argue that the major schools of thought need paradigm changes in the wake of the crisis. Those who believe that a `strong state' or system of semi-democracy is essential for economic growth have been disproved by the sudden collapse of these economies. These countries must now adapt to the fact that society must be open to ideas and democratize its polity to achieve innovation-driven sustainable development. Those who used the success of East Asian economies as a vindication of the neo-classical orthodoxy, referred to as the `Washington consensus', must now see the follies of progressive withdrawal of the government from the economic sphere and of unfettered flows of short-term capital.
This book offers a timely and reflective analysis of the Asian financial crisis and brings together a detailed overview of the different and often competing responses within the countries of the region. It will be welcomed by students and scholars with an interest in Asian economics, development studies, international political economy, and international relations.
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