Silent Selling: Best Practices And Effective Strategies In Visual Merchandising

Book Description

Traditional statistical methods are limited in their ability to meet the modern challenge of mining large amounts of data. Data miners, analysts, and statisticians are searching for innovative new data mining techniques with greater predictive power, an attribute critical for reliable models and analyses. Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data delivers a collection of successful database marketing methodologies for big data. This compendium solves common database marketing problems by applying new hybrid modeling techniques that combine traditional statistical and new machine learning methods. The book delivers a thorough analysis of these cutting-edge techniques, which include non-statistical machine learning and genetic intelligent hybrid models. By following the step-by-step procedures detailed in the text, database marketing professionals can learn how to apply the proper statistical techniques to any database marketing challenge. The practical case studies and examples provided involve real problems and real data, and are taken from a variety of industries, including banking, insurance, finance, retail, and telecommunications.

Customer Reviews:

An essential book for statistical analysts building predictive models for database marketing.......2006-01-05

This is a must have introductory book for the practitioner using data mining to build predictive models in industry. While it does have a few snippets of SAS code, it is a conceptual book that explains the "why" and the "how" of practical model building. (If you want SAS code buy "The Data Mining Cookbook" by Olivia Parr Rud.) It dispenses of with the antiquated notion of the "true" model of classical statistics and econometrics, and shows how to arrive at an acceptable model that yeilds good predictions. As practitioner's, this is what we care about most. Among other things, it gives good explanations of: (1) the EDA paradigm versus classical statistics (2) Tukey's bulging rule for transforming variables (3) variable selection, though there is no mention of clustering to eliminate redundant variables. It discusses some of the weaknesses of automatic variable selection methods (4) smoothed scatterplots and logit plots (5) decile analysis and using bootstrapping to derive confidence intervals for cum lift.

The book shows you how to use logistic regression, OLS, and CHAID to build predictive models. For those interested in Genetic modeling, it has a clearly written chapter on the subject that explains how genetic modeling can be used to create new variables that can have more information than either of the original variables.

While this book does not cover everything, and is definitely not the last word on the subject, it is a solid first word. In particular, the book does not cover splines, shrinkage techniques such as model averaging, ridge regression, ..etc. For treatments of these and similar advanced topics see Frank Harrell's "Regression Modeling Strategies" and Hastie, Tibsharani and Friedman's "Elements of Statistical Learning".

Data Mining for Database marketing.......2003-06-10

I predict that Dr. Ratner's Statistical Modeling and Analysis for Database Marketers: Effective Techniques for Mining Big Data will be on every database marketer's bookshelf. Dr Ratner has put together an assembly of chapters that provide an indispensable resource for the daily problems facing data analysts and model builders in the database/direct marketing community. In each of the seveenteen chatpers Dr. Ratner addresses a typical problem and discusses the common solution. He points out unknown working assumptions or weaknesses of the latter, and then offers better solutions, which require basic knowledge of EDA/data mining. Dr. Ratner's writing style is unique as he makes familar concepts new, and new concepts familar. Thus, the book is easy and enjoyable reading. I specially like chapter that blends statistics with the machine learning, such as the introduction of the GenIQ Model.

"EDA III" for Database Marketing.......2003-06-10

I consider myself fortunate to be the first to review this book. The title aptly indicates what the book is about: Statistical Modeling and Analysis for Database Marketers: Effective Techniques for Mining Big Data. The author provides in a Tukey-esque manner a collection of solutions to common problems facing database analysts, model builders, and marketers. The book can uniquely serve as a textbook, a how-to guide, and a reference source depending on the reader's statistical training and database marketing experience. Moreover, the author actually goes where other authors provide lip service: he creates the marriage of the "old" statistical methodologies with the new machine learning influence by introducing machine learning methods specifically tailored to database assessment of optimal model performance. The book's illustrations involve real problems, real data, and better solutions. This book is a keeper!

Power Collecting: Automation for Effective Asset Management

Average customer rating:

Very good guidance.

Power Collecting: Automation for Effective Asset Management
Frederick A. Piumelli , and David A. Schmidt
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

Money & Monetary Policy | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

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ASIN: 0471180432

Book Description

As a result of reengineering and downsizing, credit and collection departments are under tremendous pressure to produce more with less. This comprehensive guide shows credit managers and controllers how to automate their credit card and collection systems in order to increase efficiency as well as revenue.

Customer Reviews:

Very good guidance........2005-08-20

I found this book to be very helpful. It tells credit managers or accounting departments how to automate processes so they have more time for other things. So if your credit department is getting very busy, and you want to automate, maybe without outsourcing, this book will help you.

The Effective Sales Skills Training Manual

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The Effective Sales Skills Training Manual
Tom Karevski
Manufacturer: Trafford Publishing
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Motivational | Management & Leadership | Business & Investing | Subjects | Books

General | Self-Help | Health, Mind & Body | Subjects | Books

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ASIN: 1412064473

Book Description

To provide you with practical sales skills, experience and understanding which will give you the opportunity to improve the quality of your communications of your day to day life. To also be used as a training tool for your staff, this will save you thousands of dollars per year training your staff.

Who should have this manual?

Real Estate Agents, Car Sales People, Universities, Tafe Colleges, Business Colleges, Sales Managers, Sales Trainers, Business who want to train their staff whether they have no experience or are top gun sales people, and everybody in a sales environment.

Discover selling techniques you will love! This is a one of a kind sales training tool, designed to get excellent results in selling. If you want easier sales, buy it now! This will mean more money, and less stress. It has been tried and tested, which means it is proven to work.

If you want an Effective Training tool for your business, then you should buy it. If you do buy it you will be saving thousands of dollars per year in sales training, and at the same time increasing your company's productivity which means more money for you. If you want fast results and a tool which will improve your communication skills in business and your professional life then buy it.

This manual has been created by an author who has been taught by National Sales Trainers and National Sales Managers, with over 30 years combined experience. This means that you will be saving yourself years of selling the wrong way, Make the right choice today to sell more, buy it now!

Success and Confidence (The Ultimate Healer Subliminal Series)

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Success and Confidence (The Ultimate Healer Subliminal Series)

Manufacturer: Kyrah Malan
ProductGroup: Book
Binding: Audio CD

General | Job Hunting & Careers | Business & Investing | Subjects | Books

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Product Description

Feel confident, secure, positive, and at peace. Make the choices that lead you to the most successful outcomes every time, in every area of your life. Excellent for public speaking, sales presentations, and all interpersonal relations. Beautiful music, messages and binaural beats are specifically designed to work together in the simplest, easiest way possible: All you do is play the CD while you're working, reading, driving in your car, using the computer, etc. The affirmations and suggestions are "buried" in the music, so All you hear is beautiful music. ONLY your subconscious mind hears the messages, where they are the Most Effective Let the CD do the work FOR you; Change the way you think and feel Change your experiences Change your life 32:08 min

Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success

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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success
Madelyn Perenchio , and Dorothy A. Metcalfe
Manufacturer: Fairchild Books & Visuals
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 087005743X

Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less

Average customer rating:

Practical Advice

Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less
Jane Maas
Manufacturer: St. Martin's Griffin
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Writing Skills | Writing | Reference | Subjects | Books
Similar Items:

ASIN: 0312077319

Book Description

Everything you need to know to create Better Brochures, Catalogs and Mailing PiecesThe most important decision: positioning and strategyThe fifteen magic rules for better brochuresThe layman's guide to better layoutsTen ways to save money on productionHotel brochures-fifteen secrets that fill roomsHow to attract more touristsPromoting theme parks and attractionsWhat works best in college literatureBrochures to gain members, to advocate, to persuade, to sellHow to do more effective fund-raising literatureCatalogs that sell more-and cost lessHow to make mailings more profitable

Customer Reviews:

Practical Advice.......2001-09-10

This is the best little book on the topic. It gives no-nonsense tips and techniques to follow for better reading, better SELLING, brochures and other marketing pieces. Plus it shows lots of examples, so you really understand the points the author is making. If you're a beginner at doing a direct mailer, this is a must read that will give you confidence to do your task. If you're an old pro, this book will bring you back down to earth to make sure you're covering all the basics of effective marketing writing and design. I give seminars across the country on this topic, and when people ask me what's the best book on writing a good brochure, this is THE ONE that I recommend.

Sales Training: A Guide to Developing Effective Salespeople

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Sales Training: A Guide to Developing Effective Salespeople
Frank S. Salisbury
Manufacturer: Ashgate Publishing
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Human Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books

Vocational Guidance | Job Hunting & Careers | Business & Investing | Subjects | Books

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ASIN: 056607995X

Effective Manager: Being the Best in Financial Sales Management (New York Institute of Finance)

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Effective Manager: Being the Best in Financial Sales Management (New York Institute of Finance)
Karl F. Gretz
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

Public Finance | Economics | Business & Investing | Subjects | Books

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Banks & Banking | Industries & Professions | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books
ASIN: 013173881X

Average customer rating:

Concepts Universal. Brief case studies Asian.
360-Degree Puffery
360-Degree Puffery
A book that really know the Asians
A great read for anyone even vaguely interested in branding

The 360 Degree Brand in Asia: Creating More Effective Marketing Communications
Mark Blair , Richard Armstrong , and Mike Murphy
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

Communications | Skills | Business & Investing | Subjects | Books

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Advertising | Marketing & Sales | Business & Investing | Subjects | Books

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ASIN: 0470820578

Book Description

A professional's guide to forecasting budget allocations and planning brand marketing campaigns
360° marketing is a proprietary method of looking at brand marketing developed by Ogilvy & Mather's international partners. As companies seek new ways to globalize, this original concept offers a useful and dynamic framework from which companies can effectively plan their brand marketing and budget allocation. In 360° Brand, Mike Murphy and Mark Blair-both seasoned Ogilvy & Mather employees-reveal this new method to readers and explain in simple, straightforward terms how it works. Filled with a variety of case studies including IBM, American Express, Pond's Institute, Nestlé, and Milo, this book is a practical and useful guide for all marketers. Expert advice and in-depth insights will help marketers and advertisers allocate their resources and combine all elements of the communication mix in an effective and cohesive manner.
Mike Murphy (Singapore) and Mark Blair (Tokyo) are both part of Ogilvy & Mather, Asia-Pacific.

Customer Reviews:

Concepts Universal. Brief case studies Asian........2003-08-29

"in Asia" is a bit limiting/misleading.
The book is a great read and thoroughly explains the concepts behind 360 Branding. It presents a clear vision of where branding has been, and how branding anywhere must evolve and expand right now for the future. The Asia aspect comes at the end of each chapter with a short 1-3 page application/case study of that chapter's material "in Asia." It basically says, "Hey, this stuff works. Look what happened in Asia."

Yes, your communications need to be "integrated." But this shows book shows what that concept will mean in the future.

360-Degree Puffery.......2003-08-27

This book is the literary equivalent of an Ikea coffee table: looks great on the surface, but underneath it's nothing but cheap filler.

Leave it to a group of advertising types to fill an entire book with marketing jargon, case studies and puffery that accomplishes nothing save prop up the ad agency the authors work for and fill each author's own lungs with air. This book is pure nonsense. Save your money.

The book's main premise: 360 degree branding. Translation: integrated communications. By the way, there is no secret to branding in Asia which the authors lead you to believe SEE TITLE. Integrated branding, applied correctly, in any part of the world works. It just so happens the authors' live and work in Asia and are trying to build business in that region.

If you are in marketing and don't understand that your company's website must have the same personality as its pr as its marcom as its advertising, you shouldn't be in marketing.

Save your money. Use your common sense.

360-Degree Puffery.......2003-08-27

This book is the literary equivalent of an Ikea coffee table: looks great on the surface, but underneath it's nothing but cheap filler.

If you are in marketing and don't understand that your company's website must have the same personality as its pr as its marcom as its advertising, you shouldn't be in marketing.

Save your money. Use your common sens.

A book that really know the Asians.......2003-06-19

The book is a really easy reading and the best thing is about its understanding of Asians. The 360 degree branding concept is especially good at simulating readers to think about the unlimited possibilities of what a brand can do. Being an Asian, I am tired of reading books from Westeners who actually don't recognize the characteristics of people living here. This book, on the contrary, impresses me by discussing some interesting differences of Asians against Western people in the first chapter. The observations are deep and valid. And I truly believe that this understanding is crucial to every one working in the Asian branding industry.

A great read for anyone even vaguely interested in branding.......2003-03-02

I really enjoyed the book, and thought that it was a very easy to read, easy to understand book about branding in Asia. It's examples are entertaining and sometimes surprising, and what has been achieved in the Asian market is a good example of the future of world-wide branding. If anyone is even vaguely interested in branding, and not just in Asia, I recommend you read this book.

Average customer rating:
The Credit Union: Its Position in the Consumer Financial Marketplace
Peter K. Bros
Manufacturer: Financial Book Partners
ProductGroup: Book
Binding: Hardcover

Banks & Banking | Industries & Professions | Business & Investing | Subjects | Books
Credit Ratings & Repair | Personal Finance | Business & Investing | Subjects | Books
ASIN: 0962776904

Book Description

At the roots of the credit union movement are not related to the movement as it operates today, it becomes important to define just how that movement fits in with society. The arguments that credits unions are infringing on traditional banking functions is clearly spurious. Credit unions pioneered the provision of consumer financial services, a field banks avoided before computers were introduced in the fifties. The Credit Union examines what function credit unions should perform in the emerging consumer financial marketplace. It explains the inevitable problem the savings and loans encountered and why banks might want to re-examine their current enthusiasm for consumer banking.

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