If You Think It's Tough to Sell, Try Buying: The Complete Guide to Effective Radio Advertising

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If You Think It's Tough to Sell, Try Buying: The Complete Guide to Effective Radio Advertising
Joseph Fiedler
Manufacturer: Executive Books
ProductGroup: Book
Binding: Hardcover

Advertising | Marketing & Sales | Business & Investing | Subjects | Books
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Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century

The 33 Ruthless Rules of Local Advertising

Radio Advertising: The Authoritative Handbook (NTC Business Books)

Effective Radio Advertising

ASIN: 0937539201

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A waste of my time and money

Effective Radio Advertising
Elizabeth Brody
Manufacturer: Lexington Books
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books
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"Radio Advertising Does Not Work." Says Who?

If You Think It's Tough to Sell, Try Buying: The Complete Guide to Effective Radio Advertising

ASIN: 0669250031

Customer Reviews:

A waste of my time and money.......2006-07-31

I was full of anticipation when I finally got a copy of this book. Boy was I disappointed! I sell radio advertising as a profession; I'm also a small business owner, managing my family business. As an experienced radio rep, I find this book elementary and general. As a business owner, I find this book uninspiring, vague and boring. Most of the information contained in the book one can get free of charge from the Radio Advertising Bureau's Media Factbook. This book has not taught me anything new. It's outdated anyway. And to pay a high price of $60+ only adds insult to injury. There are better books on radio and advertising out there.

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How to Create Effective TV Commercials
Huntley Baldwin
Manufacturer: Natl Textbook Co Trade
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

General | Television | Entertainment | Subjects | Books
ASIN: 0844230316

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How To Produce Effective TV Commercials
Hooper White
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

General | Television | Entertainment | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books

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ASIN: 0844230170

Book Description

Praise for How to Produce Effective TV Commercials Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation

The Online Business Setup, Building Effective Lead Capture Web Pages, Local Marketing for Radio Advertising Businesses

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The Online Business Setup, Building Effective Lead Capture Web Pages, Local Marketing for Radio Advertising Businesses
J Bowman J Orr
Manufacturer: LTBR, Inc
ProductGroup: Book
Binding: Audio CD

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books
ASIN: B000STNN20

Radio Advertising's Missing Ingredient! : The Optimum Effective Scheduling System

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Radio Advertising's Missing Ingredient! : The Optimum Effective Scheduling System
Steve Marx , and Pierre Bouvard
Manufacturer: Natl Assn Broadcasters
ProductGroup: Book
Binding: Paperback

General | Reference | Subjects | Books
ASIN: 0893242063

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Radio Advertising's Missing Ingredient!: The Optimum Effective Scheduling System

Manufacturer: Natl Assn Broadcasters
ProductGroup: Book
Binding: Paperback

General | Reference | Subjects | Books
ASIN: 0893241008

What Makes a Good Radio Remote: Factors Leading to Perceived Cost-Effective and Well-Received On-Site Radio Promotional Sales Events.(Abstract): An article ... Journal of Broadcasting & Electronic Media

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What Makes a Good Radio Remote: Factors Leading to Perceived Cost-Effective and Well-Received On-Site Radio Promotional Sales Events.(Abstract): An article ... Journal of Broadcasting & Electronic Media
Jeffrey S. Wilkinson , Benjamin J. Bates , Todd Chambers , and Steven R. McClung
Manufacturer: Broadcast Education Association
ProductGroup: Book
Binding: Digital
ASIN: B0008JANZA
Release Date: 2005-07-28

Book Description

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on September 22, 2000. The length of the article is 6387 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: In the U.S., the on-site radio remote is commonly used to generate listener interest in the station and the client. Factors that were most important to stations, businesses, and audience members were studied in five radio markets. Investigators attended 30 remotes, collecting usable responses from 432 attendees of remotes, 31 radio station personnel and 14 businesses. Results suggested that Location, Product, Giveaways, and Station Personalities were most important to having a successful radio remote.

Citation Details
Title: What Makes a Good Radio Remote: Factors Leading to Perceived Cost-Effective and Well-Received On-Site Radio Promotional Sales Events.(Abstract)
Author: Jeffrey S. Wilkinson
Publication: Journal of Broadcasting & Electronic Media (Refereed)
Date: September 22, 2000
Publisher: Broadcast Education Association
Volume: 44 Issue: 4 Page: 716

Article Type: Abstract

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Effective rating points: Today's tool for efficient media planning : starring, effective reach, effective frequency and, radio!!!

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Effective rating points: Today's tool for efficient media planning : starring, effective reach, effective frequency and, radio!!!
Jane Sobel
Manufacturer: The INTEREP Companies
ProductGroup: Book
Binding: Unknown Binding

Advertising | Marketing & Sales | Business & Investing | Subjects | Books
ASIN: B00070VHKU

The Make Extra Money, Direct Marketing, Building Effective Lead Capture Web Pages for Radio Advertising Businesses

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The Make Extra Money, Direct Marketing, Building Effective Lead Capture Web Pages for Radio Advertising Businesses
J Bowman J Orr
Manufacturer: LTBR, Inc
ProductGroup: Book
Binding: Audio CD

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books
ASIN: B000TQ875U

Book Description

Julia Black's book is the first authoritative study of rulemaking in one of the most important areas of economic life: financial services. The books has three main aims: first, to build a jurisprudential and linguistic analysis of rules and interpretation, drawing out the implication of these analyses and developing quality proposals for how rules could be used as instruments of regulation. Second, it interprets that analysis and set of proposals with an empirical study of the formation and use of rules in a particular regulatory system: financial services, and third, it evaluates the nature of the rulemaking process. The author's main case study, examining the use of self-regulation in the financial services sector, complements the detailed analysis of rule formation and uses. The book will be an invaluable addition to the libararies of all administrative lawyers and anyone with an interest in the provision and regulation of financial services.

4 regulators back fed bill on redlining.: An article from: National Underwriter Property & Casualty-Risk & Benefits Management

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4 regulators back fed bill on redlining.: An article from: National Underwriter Property & Casualty-Risk & Benefits Management
Steven Brostoff
Manufacturer: The National Underwriter Company
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on April 12, 1993. The length of the article is 560 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A Congressional legislative proposal that calls for federal regulation of foreign insurance companies and the investigation of the insurance industry's alleged redlining practices received support from four state insurance regulators. Missouri, California, and Texas officials who testified at the hearings presented evidence that indicated redlining existed in the industry. Rep Joseph P. Kennedy, one of the bills sponsors, assured the state officials that the legislation would not encroach on state regulatory rights.

Citation Details
Title: 4 regulators back fed bill on redlining.
Author: Steven Brostoff
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: April 12, 1993
Publisher: The National Underwriter Company
Issue: n15 Page: p1(2)

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AIG woes may hasten new auditing rules: regulator says accounting scandal at top insurer supports wider oversight.(INSURERS PROTEST)(American International ... & Casualty-Risk & Benefits Management

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AIG woes may hasten new auditing rules: regulator says accounting scandal at top insurer supports wider oversight.(INSURERS PROTEST)(American International ... & Casualty-Risk & Benefits Management
Jim Connolly
Manufacturer: The National Underwriter Company
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on May 23, 2005. The length of the article is 481 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: AIG woes may hasten new auditing rules: regulator says accounting scandal at top insurer supports wider oversight.(INSURERS PROTEST)(American International Group Inc.)
Author: Jim Connolly
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: May 23, 2005
Publisher: The National Underwriter Company
Volume: 109 Issue: 20 Page: 10(1)

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Bank, Insurer Regulators Square Off Over H.R. 10.: An article from: National Underwriter Property & Casualty-Risk & Benefits Management

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Bank, Insurer Regulators Square Off Over H.R. 10.: An article from: National Underwriter Property & Casualty-Risk & Benefits Management
Steven Brostoff
Manufacturer: The National Underwriter Company
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on July 6, 1998. The length of the article is 713 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Bank, Insurer Regulators Square Off Over H.R. 10.
Author: Steven Brostoff
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: July 6, 1998
Publisher: The National Underwriter Company
Volume: v102 Issue: n27 Page: p1(1)

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Bankers blame regulators for tightening credit.(Brief Article): An article from: Set-Aside Alert

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Bankers blame regulators for tightening credit.(Brief Article): An article from: Set-Aside Alert

Manufacturer: Business Research Services, Inc.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Set-Aside Alert, published by Business Research Services, Inc. on March 8, 2002. The length of the article is 697 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Bankers blame regulators for tightening credit.(Brief Article)
Publication: Set-Aside Alert (Newsletter)
Date: March 8, 2002
Publisher: Business Research Services, Inc.
Volume: 10 Issue: 5 Page: 3(1)

Article Type: Brief Article

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Be more aggressive on banks, regs. told.(insurance regulators): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

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Be more aggressive on banks, regs. told.(insurance regulators): An article from: National Underwriter Property & Casualty-Risk & Benefits Management
Steven Brostoff
Manufacturer: The National Underwriter Company
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on May 5, 1997. The length of the article is 1416 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A number of leading insurance industry officials stated that insurance regulators need to be more aggressive in the financial services reform debate. Craig Berrington of the American Insurance Assn believes that new legislation is vital and that continuing education for regulators needed. According to J. Robert Hunter of the Consumer Federation of America, the Office of the Comptroller of the Currency leans too much towards banks.

Citation Details
Title: Be more aggressive on banks, regs. told.(insurance regulators)
Author: Steven Brostoff
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: May 5, 1997
Publisher: The National Underwriter Company
Volume: v101 Issue: n18 Page: p1(2)

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Beware of U.S. Comptroller, state ins. regulators warned.(Office of the Comptroller of the Currency): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

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Beware of U.S. Comptroller, state ins. regulators warned.(Office of the Comptroller of the Currency): An article from: National Underwriter Property & Casualty-Risk & Benefits Management
Steven Brostoff
Manufacturer: The National Underwriter Company
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Industry | Automotive | Nonfiction | Subjects | Books

Insurance | Automotive | Nonfiction | Subjects | Books

Book Description

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on March 4, 1996. The length of the article is 575 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The Office of the Comptroller of the Currency (OCC) is antagonistic to the state regulation of the insurance industry, according to National Conference of State Legislators staff director Neal Osten. In a speech before the National Assn of Independent Insurers annual legislative conference, Osten said that the OCC is determined to circumscribe state regulatory control of both the banking and insurance industries.

Citation Details
Title: Beware of U.S. Comptroller, state ins. regulators warned.(Office of the Comptroller of the Currency)
Author: Steven Brostoff
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: March 4, 1996
Publisher: The National Underwriter Company
Issue: n10 Page: p2(2)

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Boost global oversight, regulators say. (insurance regulators want more industry regulation): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

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Boost global oversight, regulators say. (insurance regulators want more industry regulation): An article from: National Underwriter Property & Casualty-Risk & Benefits Management
John Jennings
Manufacturer: The National Underwriter Company
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on June 5, 1995. The length of the article is 3345 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: More regulation of the insurance industry is needed, according to industry analysts attending the Bermuda Insurance Symposium. Although the industry is doing well in 1995, some fear that US insurers' minimum capital requirements are still too low, despite new solvency requirements. Regulators can get involved in companies sooner with the risk-based capital idea promoted by the National Assn of Insurance Commissioners.

Citation Details
Title: Boost global oversight, regulators say. (insurance regulators want more industry regulation)
Author: John Jennings
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: June 5, 1995
Publisher: The National Underwriter Company
Issue: n23 Page: p3(1)

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Bush pledge won't ease credit crunch, local bankers assert. (President George Bush's rule of tightening the reins of federal bank regulators to ease the ... An article from: San Diego Business Journal

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Bush pledge won't ease credit crunch, local bankers assert. (President George Bush's rule of tightening the reins of federal bank regulators to ease the ... An article from: San Diego Business Journal
Sandy Hock
Manufacturer: CBJ, L.P.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from San Diego Business Journal, published by CBJ, L.P. on February 3, 1992. The length of the article is 691 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Bush pledge won't ease credit crunch, local bankers assert. (President George Bush's rule of tightening the reins of federal bank regulators to ease the credit crunch)
Author: Sandy Hock
Publication: San Diego Business Journal (Magazine/Journal)
Date: February 3, 1992
Publisher: CBJ, L.P.
Volume: v13 Issue: n4 Page: p1(2)

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Business Wire : Deloitte Calls on Regulators to Update Rules for Oil and Gas Reserves Reporting.

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Business Wire : Deloitte Calls on Regulators to Update Rules for Oil and Gas Reserves Reporting.

Manufacturer: Business Wire
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

Word count: 888.

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