Customer Reviews:
Disjointed.......2007-07-12
This book is all over the place. There are a few good pieces of info if you have the patience to search. There are so few construction marketing references available, I would still recommend this book. Don't expect too much though.
Book Description
Architects and allied professionals are required to document much of their work through written communication throughout out all phases of a project.
Where there are many professional books that focus on writing techniques and effective letter writing, this new title provides design professionals with the actual forms and documents essential throughout all stages of their work, and is a practical and useful resouce for architects, engineers and landscape designers.
* Time saving forms offer sample wording for all aspects of a design and construction project, ensuring that documents are presented professionally through a project
* Offers a wide range of sample documentation specifically used by design industry professionals - from pre-design through post construction - allowing the reader to select the appropriate paperwork at the appropriate stage
* A supplementary CD makes forms instantly accessible, adaptable and ready to use
* Authored by the leading organisation in the field and endorsed by the American Institute of Architects
Average customer rating:
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Marketing and Selling Construction Services
Hedley Smyth
Manufacturer: Blackwell Publishing, Incorporated
ProductGroup: Book
Binding: Paperback
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Marketing Construction Services
ASIN: 0632049871 |
Average customer rating:
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Effective Press Relations for the Built Environment: A Practical Guide
Helen Elias
Manufacturer: Taylor & Francis
ProductGroup: Book
Binding: Paperback
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ASIN: 0415348676 |
Book Description
Effective Press Relations for the Built Environment is a practical guide on how to generate publicity and make the most of press interest in projects and companies across the built environment industry. It directs architects, engineers and other consultants how to develop press plans for firms and for individual projects, and how to be active in developing a reputation by getting work published in the architectural, engineering and construction press.
Quotes populate the book from some of the industry's key journalists who have given clear and helpful opinions about how to go about generating successful press cover. An essential, helpful chapter contributed by Gareth Gardner, past editor of Building Design and now a busy photo journalist focusing upon architecture, interiors and design, sets out the best way to generate images that will capture the interest of editors and art editors.
Chapters range from planning a strategy for a project though to how to write, seek approval, build atarget press list and issue the information to magazines. Separate sections give advice on how to speak to the press and set out the actions to take when working with the press during a crisis. Comprehensive appendices include lists of sector magazine titles, media resources, public relations consultants and architectural photographers.
With its hands-on approach, this book is an invaluable tool that provides practical advice for any firm with news to share or a project that deserves to be published. It will be useful for new starters, or larger firms that want to take a more pro-active role in generating their own publicity, while also helping companies to get the most from their press relations consultant.
Book Description
Every time a builder visits a competitor's new home neighborhood, that's market research. Every interview with an architect or interior designer and every portfolio review adds to market research. Every meeting with miffed homeowners, every celebratory block party - well, you get the idea.
You are probably conducting informal market research already. Find out how to analyze and use this information to your greatest advantage in From Good Market Research to Great Marketing: A How-to Guide for Home Builders. Collecting market and buyer information requires skills you can readily learn with a little practice.The potential for increasing profits is enormous.
New home marketing expert Colleen Edwards discusses how to determine your audience, develop a product that meets their needs, and promote your homes and services to this target audience. From low cost market research you can conduct yourself to advice on hiring a consultant, Edwards examines a wide variety of market research techniques.
Average customer rating:
- The Russian boom? The Russian bust!
- An eye-opener!
|
The COMING RUSSIAN BOOM
Richard Layard , and
John Parker
Manufacturer: Free Press
ProductGroup: Book
Binding: Hardcover
Policy & Current Events
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ASIN: 0684827433 |
Amazon.com
Russia has tried to modernize its economy and liberalize its politics six times over the last three centuries. Five times it has failed. Its sixth try--going on right now--is likely to succeed, say the authors. "We have always been more optimistic than most people about Russia," they write. They ask the big questions: Will Russia prosper? Can democracy survive? Can reformers beat the mob? Yes, yes, and maybe, they answer, in this well-researched book that challenges the pessimism of conventional wisdom.
Book Description
Since the fall of the Soviet empire in 1991, Westerners have been speculating about the future of its vast and long-oppressive economy. Politicians, economists, and businesspeople alike have watched with great interest as the new Russia has scrambled to get on its feet. As support for the communists has waned and waxed, Westerners have worried: Are Russia's troubles merely the growth pains of a rich new market waiting to take off? Or should businessmen and tourists stay away?
The bottom line, argue Richard Layard and John Parker, is a healthy and strong one. Democracy and free markets have taken root in Russia for good. The authors offer a soup-to-nuts analysis of the Russian economy, along with its political and social underpinnings, to demonstrate just how successful the reforms have been and what they mean for Western businessmen.
Layard and Parker argue that Russia has passed the crucial point of dependency on Boris Yeltsin; it has built a successful multiparty democracy; and it has passed through the worst of the economic aftershocks of communism. Inflation is finally under control, and with the growing success of privatization, many opportunities have emerged for both Russians and foreigners. Political shifts notwithstanding, Layard and Parker foresee a bright future for Russia, graced by strong economic growth, based on private enterprise. They argue that Russia's economy will grow faster over the next twenty years than most emerging markets, and that foreigners will reap good returns from investing in its markets and its amazing natural resources.
The Coming Russian Boom introduces Westerners to a Russia that is far healthier and more promising than the one they have read about in the papers, and shows how the greatest political-economic challenge of the post-Cold War world has become a resounding and exemplary triumph. It offers specific suggestions and guidelines for entrepreneurs, investors, and analysts. And it uses underlying economic structure to illuminate the surface confusion that will always be Russia.
Customer Reviews:
The Russian boom? The Russian bust!.......1999-12-06
For those who have worked with or in Russia know better than this book. There is little reason to be optimistic about Russia. This book was published two years before anyone who invested in Russia basically lost their shirt. All the people who were to move Russia forward ended up being little more than con-artists and thieves. You can do the math yourself. What would an investiment in the Russian stock market in 1996 have returned? What would an investment in the US market have returned? You want some advice about Russia? Everyone is out to take your money. Period. Stay away from Russia at all costs.
An eye-opener!.......1998-08-05
The Coming Russian Boom is a warning to those who sit idle thinking that they have figured out the great mystery that is Russia. It gives us solid understanding of the economic health of Russia and why there should be optimism about its future.
Average customer rating:
- Not worth the paper that its printed on.
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How to Profit from the Coming Russian Boom: The Insider's Guide to Business Opportunities and Survival on the Frontiers of Capitalism
Richard Poe
Manufacturer: Mcgraw-Hill
ProductGroup: Book
Binding: Hardcover
Strategy & Competition
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ASIN: 0070504504 |
Customer Reviews:
Not worth the paper that its printed on........1997-08-25
Many of the chapters of this book simply include facts. These chapters are of use to anyone interested in studying Russia. However, other chapters concerning topics such as mafia, politics, etc. are either totally inaccurate or not true. Having lived in Moscow for three years studying Russian foreign policy while managing an office, I strongly urge anyone interested in Russian business to "not purchase this book." If you want an accurate account of Russian politics and economy, read The Coming Russian Boom by Layard
Book Description
This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on May 4, 1998. The length of the article is 1738 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: The coming boom in Russian insurance.(Industry Overview)
Author: Mark D. Mariska
Publication:
National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: May 4, 1998
Publisher: The National Underwriter Company
Volume: v102
Issue: n18
Page: p21(3)
Article Type: Industry Overview
Distributed by Thomson Gale
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