All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits

Book Description

A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.

Customer Reviews:

OK for a marketing consult for toothpaste firm in 1980s!.......2000-11-08

The concept is sound applying the 80 / 20 rule to marketing, although a little dated for this century. The author's views only seem to apply to macro level of analysis of fast consumer goods, in particular food products. More complex customer relationships can easily disprove the 80/20 rule e.g. financial service products are not really discussed. There are some good examples on how the authors approach can be proven, but it is not a theory more a point of view.

Read, understand and then find better books on how to segment customers correctly.

entertaining, true, but no real innovative idea's........1999-11-06

Interesting ideas on segmentation of consumers into profit groups (high/low profit) consumers written in an entertaining style. Starting with a clear and accurate description of the current FMCG environment, the book laks real applicable solutions. Basic idea is true, but far from new: one should focus on the small number of people who account for the larger part of your sales. Ofcourse, Pareto knew this already long ago... The fact that the name Ogilvy appears on the covers is their best example of how marketeers should opperate.

The European Economy since 1945: Coordinated Capitalism and Beyond (Princeton Economic History of the Western World)
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The European Economy since 1945: Coordinated Capitalism and Beyond (Princeton Economic History of the Western World)
Barry Eichengreen
Manufacturer: Princeton University Press
ProductGroup: Book
Binding: Hardcover

Economic History | Economics | Business & Investing | Subjects | Books
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The Future of Europe: Reform or Decline

Good Capitalism, Bad Capitalism, and the Economics of Growth and Prosperity

The Primacy of Politics: Social Democracy and the Making of Europe's Twentieth Century

Prophet of Innovation: Joseph Schumpeter and Creative Destruction

A Farewell to Alms: A Brief Economic History of the World (Princeton Economic History of the Western World)

ASIN: 0691127107

Book Description

In 1945, many Europeans still heated with coal, cooled their food with ice, and lacked indoor plumbing. Today, things could hardly be more different. Over the second half of the twentieth century, the average European's buying power tripled, while working hours fell by a third. The European Economy since 1945 is a broad, accessible, forthright account of the extraordinary development of Europe's economy since the end of World War II. Barry Eichengreen argues that the continent's history has been critical to its economic performance, and that it will continue to be so going forward.

Challenging standard views that basic economic forces were behind postwar Europe's success, Eichengreen shows how Western Europe in particular inherited a set of institutions singularly well suited to the economic circumstances that reigned for almost three decades. Economic growth was facilitated by solidarity-centered trade unions, cohesive employers' associations, and growth-minded governments--all legacies of Europe's earlier history. For example, these institutions worked together to mobilize savings, finance investment, and stabilize wages.

However, this inheritance of economic and social institutions that was the solution until around 1973--when Europe had to switch from growth based on brute-force investment and the acquisition of known technologies to growth based on increased efficiency and innovation--then became the problem.

Thus, the key questions for the future are whether Europe and its constituent nations can now adapt their institutions to the needs of a globalized knowledge economy, and whether in doing so, the continent's distinctive history will be an obstacle or an asset.

Voter Turnout and the Dynamics of Electoral Competition in Established Democracies since 1945

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Voter Turnout and the Dynamics of Electoral Competition in Established Democracies since 1945
Mark N. Franklin , Cees van der Eijk , Diana Evans , Michael Fotos , Wolfgang Hirczy de Mino , Michael Marsh , and Bernard Wessels
Manufacturer: Cambridge University Press
ProductGroup: Book
Binding: Paperback

Elections | Government | Nonfiction | Subjects | Books

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Electoral Engineering: Voting Rules and Political Behavior (Cambridge Studies in Comparative Politics)
Parties without Partisans: Political Change in Advanced Industrial Democracies (Comparative Politics)
Elections as Instruments of Democracy: Majoritarian and Proportional Visions
Making Votes Count: Strategic Coordination in the World's Electoral Systems (Political Economy of Institutions and Decisions)
Democratic Challenges, Democratic Choices: The Erosion of Political Support in Advanced Industrial Democracies (Comparative Politics)

ASIN: 0521541476

Book Description

Demonstrating how voter turnout can serve as an indicator of the health of a democracy, this study documents the conditions that can result in low voter turnout and suggests reforms that might alleviate these conditions. Mark Franklin concludes that declining turnout does not necessarily reflect reductions in civic virtue or increases in alienation. Franklin claims that turnout falls due to cumulating effects of institutional changes, a lack of competition in elections and a decision by a large proportion of the electorate not to participate as a response to the lack of competition.

The Political Economy of Policy Coordination: International Adjustment Since 1945 (Cornell Studies in Political Economy)

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The Political Economy of Policy Coordination: International Adjustment Since 1945 (Cornell Studies in Political Economy)
Michael Webb
Manufacturer: Cornell University Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 0801429293

The Arab Predicament: Arab Political Thought and Practice since 1967 (Canto original series)

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ONE MAN'S PAINED AND PASSIONATE LOOK INSIDE THE ARAB PSYCHE
A predicament surely!
Offering Arab views inaccessible to Westerners, and some erroneous conclusions
A well executed study of the problems of the Arab world
Very Disappointing

The Arab Predicament: Arab Political Thought and Practice since 1967 (Canto original series)
Fouad Ajami
Manufacturer: Cambridge University Press
ProductGroup: Book
Binding: Paperback

General | Middle East | History | Subjects | Books

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Practical Politics | Politics | Nonfiction | Subjects | Books

Dream Palace of the Arabs: A Generation's Odyssey
The Foreigner's Gift: The Americans, the Arabs, and the Iraqis in Iraq
The Shia Revival: How Conflicts within Islam Will Shape the Future
A History of the Modern Middle East
Between Memory and Desire: The Middle East in a Troubled Age

ASIN: 0521438330

Book Description

How have Arab political ideas and institutions evolved since the 1967 War? How have the Arabs contended with the external influences to which their wealth has exposed them? What are the implications of the rise of Islamic fundamentalism? Fouad Ajami seeks to answer these and related questions in his illuminating study of the constraints and possibilities facing the Arab world today. The book documents the political and intellectual response to the defeat of 1967 and surveys the choices facing the Arab world as exemplified by the case of Egypt. It seeks to explain the resurgence of Islamic fundamentalism and locates its roots in the failures of the dominant political order, and the stalemate of secular political ideas. This revised edition of Ajami's acclaimed study has been updated and renews the book’s status as an indispensable guide to the politics of the Arab world.

Customer Reviews:

ONE MAN'S PAINED AND PASSIONATE LOOK INSIDE THE ARAB PSYCHE.......2007-05-03

I was both intellectually enlightened, and emotionally stirred by this excellent book. Fouad Ajami gives an insider's perspective on what it means and feels like to be an Arab since the groundshaking events of 1967 when Pan-Arab hopes were unexpectedly shattered by the outcome of the Arab Israeli war. The author understands and well articulates the driving passions/influences, internal and external, which shaped and continue to move Arab life and politics. Until reading this, I had no idea what a seminal, and world view shattering event the defeat at the hands of Israel was to the Arab world at large.
Ajami is so articulate, so beautifully spoken, that I would seriously read him, even if he had nothing to say that interested me. I've read elsewhere of the intense and passionate beauty of Arabic as a language. This author, I think, somehow succeeds in communicating that passionate poignance through English prose.
If you're looking for a detached, theoretical overview of Arab society and politics: this is not it. If, however, you'd like to step inside one man's world and get a glimpse of reality as seen through his eyes and life experience... have at it...and enjoy.

A predicament surely!.......2006-06-12

Though written in 1980 and before, the book provides much insight into that region of the world. Historically, nothing changes, therefore the book is relevant. Mostly about Egypt, Ajami gives especially the American reader some background on how Egypt was viewed by the Europeans. His description returned me to the many newspaper and journal articles about Egypt, Egypt's leaders, friends and foes during the times of Nasser and Sadat.

I found the chapter on Islam especially enlightening, and it appropriately entitled "The rulers' Islam, Islam of the ruled." Many interesting quotes from various sources make this chapter maybe the most important one and surely very relevant for the present.

Offering Arab views inaccessible to Westerners, and some erroneous conclusions.......2005-07-17

Lebanese American Fouad Ajami is clearly an authority on Arab issues. His book is one of rare stock in the West as it summarizes social and political literature that is widely circulated in the Arab world but is not accessible to Western readers.
Ajami's peculiar writing style that flows in an entertaining manner adds flavor to the book. This is coupled with a kind of analysis that is in line with Western methodology but that sticks, at the same time, to viewing things from native Eastern eyes.
The only take against Ajami's work is his overgeneralization of the Egyptian Arab model arguing that it is enough for someone to understand Egypt, the mirror of the Arab world, in order to understand the rest of the Arab countries.
While this point is debatable, it does not confirm with the book's main argument that pan-Arabism that reached its climax under late Egyptian President Nasser, was merely a fantasy and an artificial front behind which Arab military dictatorships hid and under whose banner they repressed their peoples. If Arab nationalism was a mere fantasy, why did Ajami take Egypt as the mirror of 21 other nations?
Furthermore, Ajami's fascination with Egypt, despite its friendly dictatorship under Husini Mubarak sounds more of an apologetic rhetoric. If Egypt was as promising as Ajami believes, how come it never modernized 10 years after the printing of this book and is still considered one of the tyrannical regimes that breed popular frustration and ultimately terror groups.
In any case, other arguments pertaining to the reasons behind failure are accurate. These include Ajami's criticism of progressive secular thought of the so-called Arab revolutionaries that was never able to take off and thus conceded to and depended on the power of regressive traditional powers.

A well executed study of the problems of the Arab world.......2001-11-26

Fouad Ajami's objective for the book is simply stated in the title. His aim is to thoroughly analyze The Arab Predicament, with a specific focus on the problems of the Arab states since 1967. However, what does Ajami mean when he says, the Arab predicament? I believe his best definition of this is found on page 250. He states that the Arab predicament is the failure of an Arab order because of the lack of a cohesive political, social, and economic system that "makes people and societies behave justly or rationally". He asserts that this has led Arabs to turn back to the force they have the most trust in, their religious identity. Over the course of the book, Ajami analyzes in detail the reasons for this change, focusing on three overall themes that are roughly separated into the three parts of the book. The first theme is the complete failure of the `progressive' states and later with pan-Arabism. This in chronicled in the first part of the book titled One's world as it really is. The second theme of the book is the detachment of Egypt from the rest of the Arab world and Egypt as a predictor for things to come in the Arab world. This is found in the second part of the book labeled Egypt as state, as Arab mirror. The third part of the book seeks to clarify a theme that is an undercurrent of the two previous chapters: the Arab world's relationship with the West. This final chapter, called Fractured tradition: the claims of authenticity, the realities of dependence, explains the conflict between modernization and tradition, and how the Arab world is coping (or more precisely, failing to cope) with the impact of the modern world on the Arab states and its political, cultural, and economic systems.
I do believe Ajami has achieved his objectives that he sets out in his introduction to The Arab Predicament. He explains the fall of Nasserism and Ba'thism, he explores the path Egypt has taken since the Six Day War and why they have taken it, and he explores the conflict between Islamic fundamentalism and modernization, and the problems that the ruling elites and the Arab governments have contributed to this conflict by not giving their people an outlet for political expression. I think the author has deliberately tried to give an unbiased study of the problems of the Arab world, as he uses the thoughts and ideas of varied thinkers and writers, from anti-Western Muhammad Jalal Kishk to the romantic thinking Ba'thist founder Michel Aflaq.

Overall, I think there are very few bad points to The Arab Predicament. I think the study of the topic has created some profound points throughout the book, especially Ajami's explanation for the resurgence of Islamic fundamentalism found in the last chapter and its relationship with the inaccessibility of political channels to the people of the Arab world. However, I do think there are a few minor negative points towards the book. First, although I enjoy Ajami's writing style, I am sometimes confused as to whether he is stating an opinion or simply explaining the mindset of another author or writer that he has cited in his text.
In regards to the material covered in the book, the Palestinian issue is mentioned only in passing, as if it is only another outside agent in the Arab world. In some sense this is true, since Ajami already points out the strength of the state in the Middle East (which Palestine does not have). Along with this, it would be helpful if Israel's situation had been more strongly explained and contrasted with the rest of the Arab states, as their presence is a major factor in the Middle East. Also, although the book seems to be written for the specialist reader, it would be helpful to give a little more explanation of most important events, such as the Six Day of 1967 or the October War of 1973. Even if the explanation is not put within one of the chapters, it would be helpful if his Note to the nonspecialist reader gave greater detail to some of the seminal events of the Middle East in the last half century (or at least from 1967).
The Arab Predicament provides great insight into some of the modern problems of the Arab world. Fouad Ajami goes into great depth exploring various issues, and his insight and ability to see the problems of many different viewpoints help him to create a great inquiry of the problems of the Middle East, almost all of which are applicable to today, nearly 10 years after he last revised his book.

Very Disappointing.......2001-10-13

While Ajami's analysis is engaging and literate, the author's bias shows throughout the book. Ajami refuses to call the terrorist group Hizbullah by its name, instead referring to it in translation as the "Party of God," and thereby hoping to deflect the reader's attention away from the true nature of this organization. He also translates jihad as "struggle," again in a revisionist attempt to bury the violence that certain sects of Islam have engendered in the name of holy war. He refuses to call the Yom Kippur War by its accepted name. Worst of all, in all of his references to the terrorsit mastermind Dr. George Habash, Ajami never once informs a reader that he is writing about a man who bombed school buses filled with children. This kind of selective ignorance has plagued many Arab accounts of the Middle East for years. Unfortunately, Ajami's work is no exception.

The U.S. and the Global Economy Since 1945 (Harbrace books on America since 1945)

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The U.S. and the Global Economy Since 1945 (Harbrace books on America since 1945)
Henry C. Dethloff
Manufacturer: Wadsworth Publishing
ProductGroup: Book
Binding: Paperback

Economic History | Economics | Business & Investing | Subjects | Books

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History of the American Economy with Economic Applications
The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade
American Business, 1920-2000: How It Worked (The American History Series)

ASIN: 0155028545

Book Description

This text presents American life since 1945 within the context of the development of the global community. The author shows how American defense and foreign aid policies, trade and commerce activities, and technological developments have impacted the transformation of society and the development of a global economy. Dethloff pays particular attention to the process by which the United States has joined and influenced the growth of the global community.

China after Deng Xiaoping: The Power Struggle in Beijing Since Tiananmen

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China after Deng Xiaoping: The Power Struggle in Beijing Since Tiananmen
Willy Wo-Lap Lam
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Hardcover

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Federal Government | Government | Nonfiction | Subjects | Books

Britain and Europe Since 1945 (Seminar Studies in History Series)

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Britain and Europe Since 1945 (Seminar Studies in History Series)
Alex May
Manufacturer: Longman Publishing Group
ProductGroup: Book
Binding: Paperback

General | Europe | History | Subjects | Books

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International Economy Since 1945 (Making of the Contemporary World)

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International Economy Since 1945 (Making of the Contemporary World)
Sidney Pollard
Manufacturer: Routledge
ProductGroup: Book
Binding: Paperback

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Global Financial System 1750-2000 (Reaktion Books - Globalities)
The Wealth and Poverty of Nations: Why Some Are So Rich and Some So Poor
The Challenge of Global Capitalism: The World Economy in the 21st Century

ASIN: 0415140676

Book Description

In The International Economy Since 1945, Sidney Pollard describes the most important global developments in economics during the last half century. Pollard analyzes institutional issues, such a monetary policy or the multinational company, as well as world-wide issues. He discusses the threat to the environment caused by economic change; advances in technology as they relate to growth; fluctuations in standards of living in all parts of the world; reactions of other nations to the plight of the Third World countries; and the impact of World War II on the global economy.

Download Description

Describing the most important global developments in economics during the last half century, this comprehensive history covers all geographical regions and considers the effects of the major countries on each other.

Brazil Since 1985: Politics, Economy and Society

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Brazil Since 1985: Politics, Economy and Society

Manufacturer: Institute of Latin American Studies
ProductGroup: Book
Binding: Paperback

Democracy | Government | Nonfiction | Subjects | Books

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Argentine Democracy: The Politics of Institutional Weakness

ASIN: 1900039532

Book Description

Looking into Brazil's recent experience of democracy is an arduous undertaking, given the complexities of a country of continental size and great regional contrasts, where areas of prosperity and wealth mingle with underdevelopment and poverty. This book looks at some of the important issues involved in building up a democracy and keeping it working. How should we assess Brazil's experience of democracy? To what extent has the emergence of a democratic regime improved Brazilians' social, economic, and political life? Has democracy been consolidated to the point of making a political breakdown unthinkable or improbable? These are questions that any student of Brazil has to address. The answers to them, however, are far from simple.

Contributors include Edmund Amann (School of Economic Studies, University of Manchester), Maria Celi Scalon (Insituto Universitário de Pesquisas do Rio de Janeiro), Carlos Antonio Costa Ribeiro (Universidade Federal de Minas Gerais), Mauricio Coutinho (Universidade Estadual de Campinas), Argelina Cheibub Figueiredo (Universidade de São Paulo), James Dunkerley (Institute of Latin American Studies and Queen Mary, University of London), Antonio Sérgio A. Guimarães (Universidade de São Paulo), Anthony Hall (London School of Economics and Political Science), Fernando Limongi (Universidade de São Paulo), Fiona Macaulay (Centre for Brazilian Studies, University of Oxford and Institute of Latin American Studies, University of London), Celso Martone (Universidade de São Paulo), Leandro Piquet Carneiro (Universidade de São Paulo), Mauro Porto (Universidade de Brasília), and Brasilio Sallum Jr. (Universidade de São Paulo).

The World Economy Since the War
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The World Economy Since the War

Manufacturer: Praeger Publishers
ProductGroup: Book
Binding: Paperback
ASIN: 0030057272

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