Unlock Behavior, Unleash Profits

Customer Reviews:

Excellent introduction to behavioral study.......2006-01-30

This text provides a very clear introduction to ABC analysis as well as the use of PIC/NIC in the study of organizational behavior. In addition, it offers several examples that never leave you wondering how these techniques should be applied. The inclusion of feedback and coaching advice for leaders is terrific. If you are a manager or student of human behavior this text is a great introduction.

Insightful.......2005-11-30

Generating a breakthrough in an organization often requires the implementation and deployment of innovative methods and tools. Those same methods and tools are often accompanied by new processes and strong evangelization by a committed champion and his/her disciples. While those elements are necessary, they are insufficient as they often fail to address the fundamental behavioral changes needed to achieve and sustain the desired outcomes. This is an area where most managers and change agents feel uncomfortable today because, whether they are called the 'soft side' or 'people issues', changes at that level are the hardest of all. Trying to better understand this psychological aspect of change management, I decided to follow Larry Leach's advice and purchased 'Unlock Behavior, Unleash Profits' by Leslie Wilk Braksick (ISBN 0-07-135878-1).

Over the next few bullets I will try to summarize what I have retained from this interesting book:
- The ability to apply behavioral science consistently is a key distinguishing feature of great leaders. Behaviors are the key to good execution and lasting results, and they are a response to the environment or corporate culture.
- The goal is not only to change everyone else's behavior but also our own as our behaviors as leaders directly affect everyone within our organization as well as our organization's profitability
- The failure of change management programs is attributed in 31% of the cases to project management issues and in 31% of the cases to people issues The critical link between behavioral science and business results is pinpointing a few key behaviors. Those behaviors have to be defined according to the NORMS of objectivity (Not an interpretation - Observable - Reliable - Measurable - Specific) so that they can be communicated, recognized, tracked, and measured. Those behaviors need to be aligned in the different departments. To implement a change you need to know the antecedents, behavior, and consequences (ABC). Consequences have 4 times more impact (80%) on behaviors than antecedents (20%). Antecedents backed up by consequences will produce the greatest challenges. The most powerful consequences are either PIC (positive-immediate-certain) or NIC (negative-immediate-certain). Discretionary effort is often a result of PIC consequences. NIC consequences often lead to mere compliance. Absence of PIC/NIC often lead to behavior extinction. Ways of providing consequences are feedback (positive or constructive - deliver them in a 4:1 ratio - this is also the most powerful motivator of performance and a key to coaching), tangible items (here remember that beauty is in the eye of the beholder) activities, or work processes. Effects of consequences: Positive reinforcement (key to discretionary effort), negative reinforcement, punishment, or extinction.
- Managers must invest time in providing frequent, timely (key to maximizing its impact), and pinpointed feedback to their direct reports Coaching is how one delivers feedback, based on observing, analyzing performance, and delivering feedback (constructive and positive) Shaping is about perfecting a chain of behavioral steps through the systematic application of positive reinforcement. Each step should be challenging but realistic. Behaviors closer to the goal need to be more positiviely reinforced.

Finally! Tools for Change Management!.......2005-08-27

At last someone has provided a resource for the change agents of the world to learn and apply! Dr. Braksick's book provides a wealth of understanding around behavior---and more importantly tools that finally allow practioners the ability to understand and change those behaviors. If you are a Six Sigma practioner trying to change behavior, this book is a must! This book was part of the core material used at JP Morgan Chase during its Six Sigma deployment (2001-2004).

CEO Technology Firm.......2002-10-22

Amazingly insightful book, understanding behavior is the secret to becoming a successful leader. Leslie's ability to help the reader understand how to apply the concepts of behaviorism is world class. This book is extremely well written. The examples bring the concepts to life and you walk away with a meaningful understanding of how to apply behavioral principles in business. This book was clearly written by someone who applies the concepts in taking on real business challenges.

Supplies Missing Link.......2002-04-14

This is an outstanding book that supplies the missing link to implementing strategy. People make all organizations function effectively and efficiently, and it is an element many managers overlook when implementing strategy. Managers need to identify the behaviors necessary to fulfill strategy, and then align the reward system with these behaviors. Another important point was the impact managers have on the people in their organizations. Managers possess tremendous power as a result of their position/rank on the organization chart, and they need to be more cognizant of how their actions impact people ranked lower in the firm.

Average customer rating:

Laughing out Loud

You say this is a good book when it's a bad thing

Bitch Book

This is the Funniest!

Therapeutic reading!

You Say I'm a Bitch Like It's a Bad Thing
Ed Polish , and Darren Wotz
Manufacturer: Ten Speed Press
ProductGroup: Book
Binding: Spiral-bound

General | Humor | Entertainment | Subjects | Books
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Similar Items:

That's Queen Bitch to You

I Bitch, Therefore I Am

I Feel a Sin Coming On: 30 Postcards

"Getting in Touch with Your Inner Bitch, 3E"

0 to Bitch in 10 Seconds or Less

ASIN: 1580086373

Book Description

Bold and defiant like the women profiled between its covers, YOU SAY I'M A BITCH LIKE IT'S A BAD THING is a cranked-up collection of affirmations for mommies on the edge, self-styled divas, and domestic goddesses everywhere. Featuring full-color advertising images from the 1950s and 1960s paired with sly, laugh-out-loud sayings, this sassy little gift book tackles issues of love, motherhood, housework, menopause, shopping, and diet with daring humor and a healthy dose of bitchiness. The spiral-bound book stands on its own base for easy display and then slips smoothly away inside a protective box for safekeeping.

Customer Reviews:

Laughing out Loud .......2007-08-01

What a great gift for anyone (man or woman!) with a sense of humor! The old ad images are offset with witty, irreverent remarks. Some are cute & some delightfully perverse, but all of them had me almost falling off my chair. I highly suggest it!

You say this is a good book when it's a bad thing.......2006-12-29

This has nothing to do with mommies on the edge, housewives or domestic godesses - all of which are demeaning and obnoxious terms which insult women everywhere. It is affirmation only of the low-brow and clueless nature of the editors who know zip about women, strong women, or mommies on the edge. In fact, giving one of these to an actual woman on the edge or at-home mom will probably turn her into a bitch and send this little dustbunny on a quick trip to the trash can. That's where my copy whent.

Bitch Book.......2006-11-19

I loved this book. It has hilarous sayings with vintage photos. When my girlfriends saw it, they had to have one too. Great for a gift.

This is the Funniest!.......2006-08-29

I just got this for my birthday and it's the funniest thing I've ever received - including my Happy Bunny flip chart. You can't go wrong with this gift for yourself or any of your friends!

Therapeutic reading!.......2006-08-27

This is great, and the greatest surprise is that it is written by two MEN!

Average customer rating:

Dave Barry
Professional, funny, but slick, filmic and disposable
A Definite Must Read
Dave Barry's best full-length novel
Twisted, in a good way!

Big Trouble
Dave Barry
Manufacturer: Putnam Adult
ProductGroup: Book
Binding: Hardcover

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ASIN: 0399145672

Amazon.com

Dave Barry, the only newsman to win a Pulitzer for exemplary use of words like booger, will please humor and crime-fiction fans alike with this racy debut novel. The scene is Miami. In ritzy Coconut Grove, the teen son of Eliot, a newsman turned adman, sneaks up to spritz a cute girl with a Squirtmaster 9000 to win a high school game called Killer. Meanwhile, two hit men sneak up to kill the girl's abusive stepdad, Arthur. Arthur cheated his bosses at corrupt Penultimate, Inc., which equipped a Florida jail with automatic garage-opener gates that accidentally freed prisoners in a lightning storm.

Farcical confusion ensues, witnessed by a saintly bum named Puggy, camped in a tree in Arthur's yard. Puggy works at the Jolly Jackal Bar & Grill, which has no grill and actually sells guns and bombs to an offshoot of the Crips and Bloods called the Cruds, and to Penultimate (which plans to conquer Cuba). But when dim thugs Eddie and Snake rob the Jolly Jackal and Arthur tells them it's a Russian mob front selling bombs, the proprietor snorts, "Bombs, pfft! No bombs! Is bar."

Can Snake and Eddie spirit a suitcase nuke through Miami, "where most motorists obeyed the traffic and customs of their individual countries of origin"? Can Eliot and cop Monica Rodriguez save the day? And how do the 300-pound hallucinogenic Enemy Toad, the 13-foot-long python Daphne, highway goats, and the Denture Adventure seniors' theme park fit in? Everything fits perfectly, including a few dark passages new to Barry's work. But one warning: if you read this book while drinking milk, at some point it will spurt out of your nostrils. --Tim Appelo

Book Description

Dave Barry makes his fiction debut with a ferociously funny novel of love and mayhem in south Florida.

In his career, Dave Barry has done just about everything--written bestselling nonfiction, won a Pulitzer Prize, seen his life turned into a television series. And now, at last, he has joined the long list of literary figures from Jane Austen to Tolstoy who have made the transition from humor columnist to novelist...and done it with a style and inventiveness that establishes that, yes, he is very good at that, too.

In the city of Coconut Grove, Florida, these things happen: A struggling adman named Eliot Arnold drives home from a meeting with the Client From Hell. His teenage son, Matt, fills a Squirtmaster 9000 for his turn at a high school game called Killer. Matt's intended victim, Jenny Herk, sits down in front of the TV with her mom for what she hopes will be a peaceful evening for once. Jenny's alcoholic and secretly embezzling stepfather, Arthur, emerges from the maid's room, angry at being rebuffed. Henry and Leonard, two hit men from New Jersey, pull up to the Herks' house for a real game of Killer, Arthur's embezzlement apparently not having been quite so secret to his employers after all. And a homeless man named Puggy settles down for the night in a treehouse just inside the Herks' yard.

In a few minutes, a chain of events that will change the lives of each and every one of them will begin, and will leave some of them wiser, some of them deader, and some of them definitely looking for a new line of work. With a wicked wit, razor-sharp observations, rich characters, and a plot with more twists than the Inland Waterway, Dave Barry makes his debut a complete and utter triumph.

"The funniest book I've read in fifty years."--Elmore Leonard

"Despite wealth, fame and a tendency to undermedicate himself, Dave Barry remains one of the funniest writers alive. Big Trouble is outrageously warped, cheerfully depraved--and harrowingly close to true life in Florida. This book will do for our tourism industry what Dennis Rodman did for bridal wear."--Carl Hiaasen

Customer Reviews:

Dave Barry.......2007-08-31

Dave Barry is probably the funniest man in America!! This book is as crazy as his columns, only longer!

Professional, funny, but slick, filmic and disposable.......2007-06-11

Well, I suppose in some ways it was quite brave for such a successful and established humour column writer to venture out into writing, as the cover says, `an actual novel'. While the occasional Wynton Marsalis might come along and suavely excel in disparate (if related) areas, there are cautionary tales of, say, respected TV actors not being able to manage the switch to the big screen, and vice-versa. And make no mistake, Barry gets away with it. It's not a cringeworthy disappointment.

We expect a lot from Dave, and we get pretty much what we expected. This is perhaps unfortunate in some ways, but more on that later.

The book gives a lot of rein to what there is to love about Barry. His style is just so friendly and palatable that the pages roll by (I read this in a couple of days). His descriptions of characters and settings are clever and funny, as is his dialogue. With a little help from his A-list novelist friends, these are all put together within a workable action plot. It's absurd, sure, but that's not a mistake, it's part of the conventions of this deliberately pulp tongue-in-cheek ludicrously paced action/thriller. I mean, it's almost like a screenplay - the feel of this book is overwhelmingly familiar to anyone who's spent any time watching Hollywood cop films, or something like `Pulp Fiction': Barry's hit men could be interchanged with this flick (as could Randy and Carlotta from `My Name is Earl' for two other characters). Indeed, the cover is largely an add for the `soon to be' motion picture. And it's no coincidence that the three stunning women who will be appearing in the movie will, somehow, gosh darn it, find that the action takes place when they just happen to be in a negligee or their underwear. Oh, and not one, or two, but all three of them will fall in mutual love (with blokes) at first sight (action films don't have time for complex relationships: there's a goodie, there's a baddie, and there is a love interest). But, hey, even though it looks easy, movie formula type books are not so easy to pull off well. I suspect the publishers and the writer had the savvy to have a few able people read it through to ensure it wasn't going to be an embarrassment. Big Trouble doesn't make you gag or roll your eyes, and it's novel to be given a new usable structure to enjoy Barry's undeniable talents. We expected to enjoy the book, and it's enjoyable.

Why might I quibble a bit and say it's a shame that I wasn't surprised?

I mean, it's not as if Barry was trying to put himself across as the next Dostoyevsky. I think he was probably just happy to be able to put something together that wasn't bad, and hats off to him for managing it in his first try at a novel. But by the end I found the plot was just starting to get in the way. What makes me pick up Barry over other writers is his able way of expressing his occasionally surreal perspective; I can flick to half the movies coming out of the US in the last decade or two to pick up people with guns running purposefully around airports or the like.

But, you know, some writers use novels to do something a bit more profound than a slick big-budget movie does. Or something a bit deeper than a humour column. Big Trouble, however, doesn't reveal new dimensions or perceptions in Dave - rather they just confirm that we're reading something by one of the top humour columnists around. To return to my jazz/classical crossover comparison (sorry if I sound too much like a w*nker here, but I reckon it works), I've heard a few classical players perform in jazz contexts - with unsurprisingly perfect pitch, lovely tone, and flawless technique. As established professionals they've got a team of people around them that are not going to let them go out and just make fools of themselves. But Yo-Yo Ma, for example, is a novelty rather than a jazz musician. Marsalis, however, can take you to a higher place whether sticking close to centuries old dots or playing havoc with a blues. Yo-Yo can play Monk with unimpeachable accuracy, he's an accomplished musician - yet at some point you wonder what the point is of someone playing `jazz' who is not even attempting to improvise?!

Iain Banks, in contrast, is a rare author who manages to have a foot firmly in two literary worlds, and although his SF books deal with some similar themes and may offer characters as complex as his contemporary novels, they require quite different skills. Perhaps I should wait and see though: Ben Elton's first few books were, unsurprisingly, a talented comic scriptwriter adapting his skills to more formulaic and filmic novels. But by the time we get to excellent works like Popcorn and The First Casualty Elton's reputation could stand on them alone. How cool would it be to be able to say that in a few years about someone as established as Dave Barry?

A Definite Must Read.......2007-03-19

If you have ever been to Miami or know someone who lives there this is a definite must read. It's still a fantastice book, even if you haven't been there, but if you have it is so much better because you have visuals to go along with Dave's hilarious descriptions. The action is great, the story is funny...I give it 2 thumbs way up!

Dave Barry's best full-length novel.......2007-02-02

What a recipe for an entertaining novel! Take a number of really unique characters (including "the toad"), develop a plot that has these characters going in apparently different directions, make the story line bring them slowly in congruence, and be totally in the dark regarding how the story can possibly end. Mix it all up with Dave Barry's unique humor. What you have left is... Big Trouble. The 2002 movie with Tim Allen also is good.

I think this would be a fun book to listen to while cruising in your car. Try it when you've obtained your hybrid.

Twisted, in a good way!.......2007-01-19

It was a bizarre, twisted ride through Florida that intertwined the lives of some very unlikely characters and kept me interested until the end. Let's just say an embezzler, a few teenagers, some cops, some hit men, a loner, and a few average people get wrapped up in a seemingly harmless kid's game, an assassination plot, and an arms deal gone awry. If that doesn't peak your interest, I don't know what will!

Never to Busy to Be Beautiful: Slimming and Beauty Tips in the Classic Age of Advertising (Ad Nauseam)

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Never to Busy to Be Beautiful: Slimming and Beauty Tips in the Classic Age of Advertising (Ad Nauseam)
Pc Designs
Manufacturer: Key Porter Books
ProductGroup: Book
Binding: Paperback

Hospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books

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ASIN: 1853753963

Book Description

These kitschy collections of old ads and magazine covers—little albums of suppressed memories—are designed for instant dispatch to friends, family, and loved ones. Each consists of 23 color postcards.

Suck: Worst-Case Scenarios in Media, Culture, Advertising, and the Internet (Hardwired)

Average customer rating:

the last puff of smoke from a dying breed
title says it all...
Impulse buy
Not as interesting as the web site
Close your eyes!

Suck: Worst-Case Scenarios in Media, Culture, Advertising, and the Internet (Hardwired)

Manufacturer: Hardwired
ProductGroup: Book
Binding: Paperback

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books

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Amazon.com

One of the most entertaining and important e-zines on the Web (even after "selling out" to HotWired in 1995), Suck dishes out cooler-than-thou commentary and daily unapologetic satire on pretty much any subject that deserves it. Suck: Worst Case Scenarios in Media, Culture, Advertising, and the Internet, a collection of some of the more memorable columns from the site's long (in Web years) history, marks the first foray of the Sucksters into the world of print. Can an animated musical of Terry Colon's cartoon versions of the Suck staff be far behind?

Some of the unfortunate recipients of attention in the "repurposed content" include PBS newsman Jim Lehrer, Niketown, and Slate, Microsoft's foray into the overcrowded e-zine market. Terry Colon's distinctive illustrations pepper each column, but none of the classic narrative cartoon collaborations between Colon and columnist Polly Esther are included. This omission (as well as other missing favorites) reflects the difficult task of selecting a few dozen columns from three years of daily contributions. Or perhaps the duo is simply negotiating a book deal of their own.

Suck includes hyperlinked rants as sidebars, so you can--if you wish--roughly re-create the wandering-attention-span phenomenon associated with reading Suck online. Some readers may find the collected Sucksters too clever for their own good (if you've used the term "smart alec" in a sentence recently, this may not be your cup of tea), and readers who find themselves too cool for Suck will not be impressed. Anyone who has a sense of humor, however, especially one that finds glee in the lampooning of large media conglomerations (such as the one that employs the book's authors), will enjoy the offerings of Suck.

Customer Reviews:

the last puff of smoke from a dying breed.......2006-01-03

Since the Sucksters took their eternal summer vacation in June 2001 and the Web site at last fulfilled the e-zine's running joke by changing ownership to an adult-entertainment portal in December 2005, this is all that's left of the smartest, shrewdest and funniest site to emerge amidst the hot air of the Dot-Com Rise and Fall of the 1990s.

Where else can you find an acerbic, pseudonymmed writer dismiss The Fugees as "reconstituted adult rock masquerading as hip-hop"? Or the pinpoint assertion that if you drop your kid off at any mall, "he'll quickly learn that community and commodity are not easily discernible from each other"? Or: "The only thing that kept Burning Man out of Business Week was that no one would admit to making -- or seeking -- a profit"? And really, you can find as good or better a bon mot on any of the pages of this book.

Even from the mid-1990s, this book is a breath a fresh air from today's world of multimedia mergers, where reporters chase each others' tales in conflating and inflating pre-conceived notions and prepackaged soundbytes. Who today proclaims as forcefully -- or anywhere near as literately -- that the emperor has no clothes even as the mainstream media sources compete for more vivid adjectives to describe the non-existent garments?

While the book has its faults and there were certainly better essays than some of the selections, it more than holds its own with any contemporary commentary. A full decade before VH1 announced its sure-to-be-craptacular series "Web Junk 20" as the latest lowest-common-denomination demon spawn of TV and Internet, Suck explained why attempts at merging the two media only seem to cull the worst of each and draw into sharp detail the differences -- not the similarities -- between technology's long-lost kin. With today's breathless tech reporters and hypesters trying to convince you that watching a movie on an iPod is somehow as good as enjoying it in widescreen, and a supplicant media (owned by those releasing those movies) coo their approval, the absence of sarcastic outsider wisdom by the likes of Suck is more missed than ever.

While this book will not cure what ails society, consider it a drinking binge from the fountain of knowledge that won't leave you with a hangover in a stranger's apartment. If the drink is bittersweet given Suck's fate, at least it proves satisfying.

title says it all..........2002-04-24

thought this might be an interesting book on the rise and fall of a pop-culture ezine, but I couldn't get past page 15. Save you money for n-sync's next record...

Impulse buy.......2001-07-09

Though I tend to shy away from "books", I had a burning desire to own this one. So being the impulsive youth, I am, I hit the order button. Do I regret it? No! I laughed my arse off. I guess now, I'll put it on a shelf and read it when bored, or sick or something. Yep.

Not as interesting as the web site.......2000-05-29

I guess I just don't get it. I've owned this book for years and can't bring myself to finish it. I've visited the site a few times, and the writings are good. The material seems to lose its impact in printed form, however.

Close your eyes!.......1999-03-17

Not only am I not going to read this book--which, incidently,is the best book ever--I'm not going to review it either.

Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerrilla

Average customer rating:

quick read
dont waste your time
Entertainment, not for learning about business
Up with the Reds!
Gorillas Be Damned!!

Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerrilla
Gabriel Stricker
Manufacturer: St. Martin's Griffin
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books

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ASIN: 0312310854

Book Description

Young professionals adore books like The Worst Case Scenario Survival Handbook and The Best of the Onion, but only find dreary Spencer Johnson doorstops to read for work. Enter Mao In the Boardroom. Mao in the Boardroom complements Mao's sage sayings with brief and pointed case histories of today's leading free-market guerillas. Spiked with over fifty amusing and ironic 'photos' of Mao posing with many of today's business leaders at seminal events in their industries, Mao in the Boardroom contains dozens of stories of Davids vs. corporate Goliaths, including: -eBay-American Girl -Diesel Jeans-Fox -Fruitopia-Oakley -Gateway-And many more. -Target

Customer Reviews:

quick read.......2004-08-26

Decent, but do what I did--read it in the store. While light-hearted and often amusing, do not go to this text if you are looking for resourceful marketing ideas and strategies. As other reviewers have noted, the analyisis is sparse. The case studies are on point, that I will admit; however, a how and why is the backbone of any rigorous work that wants to be taken seriously. Unfortunately, this text positions itself in quite another vein.

dont waste your time.......2004-07-11

This book really is tripe, from the perspective of actually learning anything about guerrilla marketing other then a series of extremely brief case studies.
The examples were good, and brought to light a few interesting ideas, but at the end of the day the author simply presented these one after the other, alongside a series of pictures of chairman mao photoshopped in.
The issue was none of these examples were followed through in anyway, and there was zero analysis.
While the author clearly made an attempt to make this book light hearted and amusing, it really didn't work, and ultimately provided very little useful information and made light of the attrocities commited by this dictator.
I simply cannot reccomend it to anyone.

Entertainment, not for learning about business.......2003-10-25

This book is fluff. Hint: There's a review of the book from Maxim Magazine (great mag, but not for business) on the back cover. Book formula is "Here's this concept. Let's spend about two pages on it, and then about two pages on an real-world example. There isn't enough time spent on the concept, or the real-world example.

I picked this book up at the airport for something to read on a short trip, without checking out any Amazon reviews on it. Learn from my mistake - do yourself a favor, pass over this book.

Up with the Reds!.......2003-06-27

If we learned anything from battling those soul destroying commies over the years it's that they have a fantastic sense of humor and a love of primary colors. Well at least one.

Now a new book you can actually read, rather than just carry around to display your leftie credentials. Stricker squeezes the great man's wisdom through the press of business advice, yielding advice that has practical value in the running-dog corporate world.

Illustrative examples of desirable behavior and the right kind of thinking are up-to-date and applicable across many business situations.

I don't know what else this Stricker fellow has done, but I say "Bravo" for this effort.

Gorillas Be Damned!!.......2003-06-26

I was incredibly surprised to find that the this wonderful book had nothing to do with large hairy apes, but rather the successes of such other GIANTS as Skyy Vodka, Ben & Jerry, AT&T, and the Amazon books(neither "guerillas" OR "gorillas").

Book Description

From the decade that taste forgot, we bring you one of the most hilarious pin–up collections ever assembled. Each Adonis comes replete with bouffant hair and an unreasonably furry chest, but it’s really the threads that steal the show: hunks in trunks, men and their medallions, safari suits, handbags for him, bell bottom pants, and mesh underpants. A trip to an era when polyester and paisley ran amuck even in the best–intended wardrobe.

Brief Encounters-Hers: Women's Underwear in the Classic Age of Advertising (Brief Encounters)

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Brief Encounters-Hers: Women's Underwear in the Classic Age of Advertising (Brief Encounters)

Manufacturer: Prion
ProductGroup: Book
Binding: Unknown Binding

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ASIN: 1853754439

Book Description

Brief Encounters: Hers! is a rummage through the drawers of women’s underwear advertising—a furtive peek at the wonder products that have offered salvation to women of every shape and design. Feats of engineering to help you hide the bits you don’t like and display those you do. Here are the truly unmentionables: rust–proof corsets, glow–in–the–dark girdles, pneumatic circular–stitch cups, exotic lounge wear, chafe–free crotches, disposable panties, and leopard–skin briefs for the ultimate in “cat–like confidence.”

Brief Encounters-His: Men's Underwear in the Classic Age of Advertising (Brief Encounters)

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Brief Encounters-His: Men's Underwear in the Classic Age of Advertising (Brief Encounters)

Manufacturer: Prion
ProductGroup: Book
Binding: Unknown Binding

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ASIN: 1853754420

Book Description

Brief Encounters: His! compares notes on the male undergarment in advertising, from the old–time comfort of the union suit in the 1870s to the contour–clenching brevity of micro–briefs in the 1970s. Every wonder brand offers to liberate you from the lonely torture of chafing, crotch–binding, wedging, or the embarrassing faux pas of fall–out and gaping. These are ads that guarantee to make you king in your “all together,” whether you’re an armchair uncle or the latest Tarzan about town.

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Catalogue Woman (Advertising Archives)
Advertising Archives
Manufacturer: Ebury Press
ProductGroup: Book
Binding: Card Book

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ASIN: 0091886155

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