Tolley's Risk Assessment Workbook Series: Construction (Tolley's Risk Assessment Workbook Series)
Average customer rating: Not rated
    Tolley's Risk Assessment Workbook Series: Construction (Tolley's Risk Assessment Workbook Series)
    Jim Allen , and Geoff Morris
    Manufacturer: Butterworth-Heinemann
    ProductGroup: Book
    Binding: Spiral-bound

    GeneralGeneral | Law | Subjects | Books
    Medical Law & LegislationMedical Law & Legislation | Family & Health Law | Law | Subjects | Books
    PublicPublic | Administrative Law | Law | Subjects | Books
    English LawEnglish Law | Law | Subjects | Books | Business | Citizenship | Civil | Commercial | Courts & Procedures | Criminal | Employment | Financial | General | Landlord & Tenant | Law of Evidence | Reports | Social Security & Welfare | Statutes, Cases & Law Reports | Tort | Transport | Wills & Probate
    GeneralGeneral | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
    Safety & HealthSafety & Health | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
    GeneralGeneral | Construction | Civil | Engineering | Professional & Technical | Subjects | Books
    ContractingContracting | Construction | Civil | Engineering | Professional & Technical | Subjects | Books
    PublicPublic | Administrative Law | Law | Professional & Technical | Subjects | Books
    Medical Law & LegislationMedical Law & Legislation | Family & Health Law | Law | Professional & Technical | Subjects | Books
    GeneralGeneral | Science | Subjects | Books
    RisksRisks | Technology | Science | Subjects | Books
    Safety & HealthSafety & Health | Technology | Science | Subjects | Books
    All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
    EngineeringEngineering | Amazon Upgrade | Stores | Books
    LawLaw | Amazon Upgrade | Stores | Books
    Professional & TechnicalProfessional & Technical | Amazon Upgrade | Stores | Books
    ScienceScience | Amazon Upgrade | Stores | Books
    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    ASIN: 0754524302

    Book Description

    Risk assessment is the key to successful management of health and safety at work. Risk assessments are carried out in order to quantify and evaluate the significance of workplace hazards so that appropriate control measures can be put in place.

    Usually, a written record of the assessment is required, detailing the following information:
    * The hazards and how much risk is associated.
    * The risk with appropriate control measures.
    * Deadlines to follow-up the risk assessment to ensure the risk is managed.

    Failure to carry out risk assessments punishable by law is often due to lack of a suitable risk assessment system. Tolleys Risk Assessment Workbook Construction provides that system, both in the form of key background information on how to carry out a risk assessment understanding relevant legislation and regulations but most importantly by providing:
    * Checklists highlighting key industry-specific hazards and control measures.
    * Questionnaires highlighting key questions the risk assessor should ask when analysing the risk posed by the hazard.
    * Action Plans to ensure the risk assessment is followed up and completed.

    The Workbook offers a practical risk assessment system: it shows you how to comply with the law and gives you the foundations of a logical procedure that can be understood easily, put into placed quickly where necessary and adapted to your organisations needs.

    Tolleys Risk Assessment Workbooks is a series of practical Workbooks providing you with all the information you need to conduct risk assessments in industry-specific areas including: Manufacturing, Retail, Leisure, Education, Offices, and Utilities. A special Risk Assessment Workbook on Stress has also been developed in order to facilitate management of this issue which is of key concern to all organisations.

    * Provides a practical risk assessment system
    * Shows how to comply with the law
    * Includes checklists, questionnaires and action plans
    Health and Safety Workbook Series (A Gower Health & Safety Workbook) (A Gower Health & Safety Workbook) (A Gower Health & Safety Workbook)
    Average customer rating: Not rated
      Health and Safety Workbook Series (A Gower Health & Safety Workbook) (A Gower Health & Safety Workbook) (A Gower Health & Safety Workbook)
      Graham Roberts-Phelps
      Manufacturer: Gower Pub Co
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Business & Investing | Subjects | Books
      TrainingTraining | Management & Leadership | Business & Investing | Subjects | Books
      Safety & HealthSafety & Health | Technology | Science | Subjects | Books
      ASIN: 0566081636
      Tolley's Risk Assessment Workbook Series: Leisure (Tolley's Risk Assessment Workbook Series)
      Average customer rating: Not rated
        Tolley's Risk Assessment Workbook Series: Leisure (Tolley's Risk Assessment Workbook Series)
        Ingrid Siebert
        Manufacturer: Butterworth-Heinemann
        ProductGroup: Book
        Binding: Spiral-bound

        Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
        Sports & EntertainmentSports & Entertainment | Industries & Professions | Business & Investing | Subjects | Books
        Social Services & WelfareSocial Services & Welfare | Poverty | Current Events | Nonfiction | Subjects | Books
        GeneralGeneral | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
        Safety & HealthSafety & Health | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
        GeneralGeneral | Science | Subjects | Books
        Safety & HealthSafety & Health | Technology | Science | Subjects | Books
        All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
        Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
        EngineeringEngineering | Amazon Upgrade | Stores | Books
        NonfictionNonfiction | Amazon Upgrade | Stores | Books
        Professional & TechnicalProfessional & Technical | Amazon Upgrade | Stores | Books
        ScienceScience | Amazon Upgrade | Stores | Books
        ASIN: 0754518922

        Book Description

        Risk assessment is the key to successful management of health and safety at work. Risk assessments are carried out in order to quantify and evaluate the significance of workplace hazards so that appropriate control measures can be put in place.

        Usually, a written record of the assessment is required, detailing the following information:
        * The hazards and how much risk is associated.
        * The risk with appropriate control measures.
        * Deadlines to follow-up the risk assessment to ensure the risk is managed.

        Failure to carry out risk assessments punishable by law is often due to lack of a suitable risk assessment system. Tolleys Risk Assessment Workbook Leisure provides that system, both in the form of key background information on how to carry out a risk assessment understanding relevant legislation and regulations but most importantly by providing:
        * Checklists highlighting key industry-specific hazards and control measures.
        * Questionnaires highlighting key questions the risk assessor should ask when analysing the risk posed by the hazard.
        * Action Plans to ensure the risk assessment is followed up and completed.

        The Workbook offers a practical risk assessment system: it shows you how to comply with the law and gives you the foundations of a logical procedure that can be understood easily, put into placed quickly where necessary and adapted to your organisations needs.

        Tolleys Risk Assessment Workbooks is a series of practical Workbooks providing you with all the information you need to conduct risk assessments in industry-specific areas including: Manufacturing, Retail, Education, Offices, Construction, and Utilities. A special Risk Assessment Workbook on Stress has also been developed in order to facilitate management of this issue which is of key concern to all organisations.

        * Provides a practical risk assessment system
        * Shows how to comply with the law
        * Includes checklists, questionnaires and action plans
        Tolley's Risk Assessment Workbook Series: Manufacturing (Tolley's Risk Assessment Workbook Series)
        Average customer rating: Not rated
          Tolley's Risk Assessment Workbook Series: Manufacturing (Tolley's Risk Assessment Workbook Series)
          Ingrid Siebert
          Manufacturer: Butterworth-Heinemann
          ProductGroup: Book
          Binding: Spiral-bound

          Social Services & WelfareSocial Services & Welfare | Poverty | Current Events | Nonfiction | Subjects | Books
          GeneralGeneral | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
          Safety & HealthSafety & Health | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
          ManufacturingManufacturing | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
          GeneralGeneral | Science | Subjects | Books
          RisksRisks | Technology | Science | Subjects | Books
          Safety & HealthSafety & Health | Technology | Science | Subjects | Books
          All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
          EngineeringEngineering | Amazon Upgrade | Stores | Books
          NonfictionNonfiction | Amazon Upgrade | Stores | Books
          Professional & TechnicalProfessional & Technical | Amazon Upgrade | Stores | Books
          ScienceScience | Amazon Upgrade | Stores | Books
          ASIN: 0754518884

          Book Description

          Risk assessment is the key to successful management of health and safety at work. Risk assessments are carried out in order to quantify and evaluate the significance of workplace hazards so that appropriate control measures can be put in place.

          Usually, a written record of the assessment is required, detailing the following information:
          * The hazards and how much risk is associated.
          * The risk with appropriate control measures.
          * Deadlines to follow-up the risk assessment to ensure the risk is managed.

          Failure to carry out risk assessments punishable by law is often due to lack of a suitable risk assessment system. Tolleys Risk Assessment Workbook Manufacturing provides that system, both in the form of key background information on how to carry out a risk assessment understanding relevant legislation and regulations but most importantly by providing:
          * Checklists highlighting key industry-specific hazards and control measures.
          * Questionnaires highlighting key questions the risk assessor should ask when analysing the risk posed by the hazard.
          * Action Plans to ensure the risk assessment is followed up and completed.

          The Workbook offers a practical risk assessment system: it shows you how to comply with the law and gives you the foundations of a logical procedure that can be understood easily, put into placed quickly where necessary and adapted to your organisations needs.

          Tolleys Risk Assessment Workbooks is a series of practical Workbooks providing you with all the information you need to conduct risk assessments in industry-specific areas including: Retail, Leisure, Education, Offices, Construction, and Utilities. A special Risk Assessment Workbook on Stress has also been developed in order to facilitate management of this issue which is of key concern to all organisations.

          * Provides a practical risk assessment system
          * Shows how to comply with the law
          * Includes checklists, questionnaires and action plans
          Tolley's Risk Assessment Workbook Series: Offices (Tolley's Risk Assessment Workbook Series)
          Average customer rating: Not rated
            Tolley's Risk Assessment Workbook Series: Offices (Tolley's Risk Assessment Workbook Series)
            Edward Hines
            Manufacturer: Butterworth-Heinemann
            ProductGroup: Book
            Binding: Spiral-bound

            WorkplaceWorkplace | Organizational Behavior | Business & Investing | Subjects | Books
            ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
            Risk AssessmentRisk Assessment | Management & Leadership | Business & Investing | Subjects | Books
            Social Services & WelfareSocial Services & Welfare | Poverty | Current Events | Nonfiction | Subjects | Books
            GeneralGeneral | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
            Safety & HealthSafety & Health | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
            GeneralGeneral | Science | Subjects | Books
            Safety & HealthSafety & Health | Technology | Science | Subjects | Books
            GeneralGeneral | Arts & Photography | Subjects | Books
            All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
            Arts & PhotographyArts & Photography | Amazon Upgrade | Stores | Books
            Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
            EngineeringEngineering | Amazon Upgrade | Stores | Books
            NonfictionNonfiction | Amazon Upgrade | Stores | Books
            Professional & TechnicalProfessional & Technical | Amazon Upgrade | Stores | Books
            ScienceScience | Amazon Upgrade | Stores | Books
            ASIN: 0754518892

            Book Description

            Risk assessment is the key to successful management of health and safety at work. Risk assessments are carried out in order to quantify and evaluate the significance of workplace hazards so that appropriate control measures can be put in place.

            Usually, a written record of the assessment is required, detailing the following information:
            * The hazards and how much risk is associated.
            * The risk with appropriate control measures.
            * Deadlines to follow-up the risk assessment to ensure the risk is managed.

            Failure to carry out risk assessments punishable by law is often due to lack of a suitable risk assessment system. Tolleys Risk Assessment Workbook Offices provides that system, both in the form of key background information on how to carry out a risk assessment understanding relevant legislation and regulations but most importantly by providing:
            * Checklists highlighting key industry-specific hazards and control measures.
            * Questionnaires highlighting key questions the risk assessor should ask when analysing the risk posed by the hazard.
            * Action Plans to ensure the risk assessment is followed up and completed.

            The Workbook offers a practical risk assessment system: it shows you how to comply with the law and gives you the foundations of a logical procedure that can be understood easily, put into placed quickly where necessary and adapted to your organisations needs.

            Tolleys Risk Assessment Workbooks is a series of practical Workbooks providing you with all the information you need to conduct risk assessments in industry-specific areas including: Manufacturing, Retail, Leisure, Education, Construction, and Utilities. A special Risk Assessment Workbook on Stress has also been developed in order to facilitate management of this issue which is of key concern to all organisations.

            * Provides a practical risk assessment system
            * Shows how to comply with the law
            * Includes checklists, questionnaires and action plans
            Tolley's Risk Assessment Workbook Series: Retail (Tolley's Risk Assessment Workbook Series)
            Average customer rating: Not rated
              Tolley's Risk Assessment Workbook Series: Retail (Tolley's Risk Assessment Workbook Series)
              Jacquie Welham
              Manufacturer: Butterworth-Heinemann
              ProductGroup: Book
              Binding: Spiral-bound

              RetailingRetailing | Industries & Professions | Business & Investing | Subjects | Books
              Social Services & WelfareSocial Services & Welfare | Poverty | Current Events | Nonfiction | Subjects | Books
              CommercialCommercial | Business | Law | Subjects | Books
              CommercialCommercial | English Law | Law | Subjects | Books
              GeneralGeneral | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
              Safety & HealthSafety & Health | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
              CommercialCommercial | Business | Law | Professional & Technical | Subjects | Books
              GeneralGeneral | Science | Subjects | Books
              RisksRisks | Technology | Science | Subjects | Books
              Safety & HealthSafety & Health | Technology | Science | Subjects | Books
              GeneralGeneral | Arts & Photography | Subjects | Books
              All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
              Arts & PhotographyArts & Photography | Amazon Upgrade | Stores | Books
              Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
              EngineeringEngineering | Amazon Upgrade | Stores | Books
              LawLaw | Amazon Upgrade | Stores | Books
              NonfictionNonfiction | Amazon Upgrade | Stores | Books
              Professional & TechnicalProfessional & Technical | Amazon Upgrade | Stores | Books
              ScienceScience | Amazon Upgrade | Stores | Books
              All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
              ASIN: 0754518906

              Book Description

              Risk assessment is the key to successful management of health and safety at work. Risk assessments are carried out in order to quantify and evaluate the significance of workplace hazards so that appropriate control measures can be put in place.

              Usually, a written record of the assessment is required, detailing the following information:
              * The hazards and how much risk is associated.
              * The risk with appropriate control measures.
              * Deadlines to follow-up the risk assessment to ensure the risk is managed.

              Failure to carry out risk assessments punishable by law is often due to lack of a suitable risk assessment system. Tolleys Risk Assessment Workbook Retail provides that system, both in the form of key background information on how to carry out a risk assessment understanding relevant legislation and regulations but most importantly by providing:
              * Checklists highlighting key industry-specific hazards and control measures.
              * Questionnaires highlighting key questions the risk assessor should ask when analysing the risk posed by the hazard.
              * Action Plans to ensure the risk assessment is followed up and completed.

              The Workbook offers a practical risk assessment system: it shows you how to comply with the law and gives you the foundations of a logical procedure that can be understood easily, put into placed quickly where necessary and adapted to your organisations needs.

              Tolleys Risk Assessment Workbooks is a series of practical Workbooks providing you with all the information you need to conduct risk assessments in industry-specific areas including: Manufacturing, Leisure, Education, Offices, Construction, and Utilities. A special Risk Assessment Workbook on Stress has also been developed in order to facilitate management of this issue which is of key concern to all organisations.

              * Provides a practical risk assessment system
              * Shows how to comply with the law
              * Includes checklists, questionnaires and action plans
              Tolley's Risk Assessment Workbook Series: Stress (Tolley's Risk Assessment Workbook Series)
              Average customer rating: Not rated
                Tolley's Risk Assessment Workbook Series: Stress (Tolley's Risk Assessment Workbook Series)
                Jacquie Welham
                Manufacturer: Butterworth-Heinemann
                ProductGroup: Book
                Binding: Spiral-bound

                Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
                Risk AssessmentRisk Assessment | Management & Leadership | Business & Investing | Subjects | Books
                Social Services & WelfareSocial Services & Welfare | Poverty | Current Events | Nonfiction | Subjects | Books
                Labor & EmploymentLabor & Employment | Business | Law | Subjects | Books
                Non-US Legal SystemsNon-US Legal Systems | Perspectives on Law | Law | Subjects | Books
                GeneralGeneral | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
                Safety & HealthSafety & Health | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
                Labor & EmploymentLabor & Employment | Business | Law | Professional & Technical | Subjects | Books
                GeneralGeneral | Science | Subjects | Books
                Safety & HealthSafety & Health | Technology | Science | Subjects | Books
                ASIN: 0754523950

                Book Description

                Risk assessment is the key to successful management of health and safety at work. Risk assessments are carried out in order to quantify and evaluate the significance of workplace hazards so that appropriate control measures can be put in place.

                Usually, a written record of the assessment is required, detailing the following information:
                * The hazards and how much risk is associated.
                * The risk with appropriate control measures.
                * Deadlines to follow-up the risk assessment to ensure the risk is managed.

                Failure to carry out risk assessments punishable by law is often due to lack of a suitable risk assessment system. Tolleys Risk Assessment Workbook Stress provides that system, both in the form of key background information on how to carry out a risk assessment understanding relevant legislation and regulations but most importantly by providing:
                * Checklists highlighting key industry-specific hazards and control measures.
                * Questionnaires highlighting key questions the risk assessor should ask when analysing the risk posed by the hazard.
                * Action Plans to ensure the risk assessment is followed up and completed.

                The Workbook offers a practical risk assessment system: it shows you how to comply with the law and gives you the foundations of a logical procedure that can be understood easily, put into placed quickly where necessary and adapted to your organisations needs.

                Tolleys Risk Assessment Workbooks is a series of practical Workbooks providing you with all the information you need to conduct risk assessments in industry-specific areas including: Manufacturing, Retail, Leisure, Education, Offices, Construction, and Utilities.
                Tolley's Risk Assessment Workbook Series: Utilities (Tolley's Risk Assessment Workbook Series)
                Average customer rating: Not rated
                  Tolley's Risk Assessment Workbook Series: Utilities (Tolley's Risk Assessment Workbook Series)
                  Peter Ellis , and Jaan Stanton
                  Manufacturer: Butterworth-Heinemann
                  ProductGroup: Book
                  Binding: Spiral-bound

                  GeneralGeneral | Law | Subjects | Books
                  Medical Law & LegislationMedical Law & Legislation | Family & Health Law | Law | Subjects | Books
                  PublicPublic | Administrative Law | Law | Subjects | Books
                  English LawEnglish Law | Law | Subjects | Books | Business | Citizenship | Civil | Commercial | Courts & Procedures | Criminal | Employment | Financial | General | Landlord & Tenant | Law of Evidence | Reports | Social Security & Welfare | Statutes, Cases & Law Reports | Tort | Transport | Wills & Probate
                  GeneralGeneral | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
                  Safety & HealthSafety & Health | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
                  PublicPublic | Administrative Law | Law | Professional & Technical | Subjects | Books
                  Medical Law & LegislationMedical Law & Legislation | Family & Health Law | Law | Professional & Technical | Subjects | Books
                  GeneralGeneral | Science | Subjects | Books
                  RisksRisks | Technology | Science | Subjects | Books
                  Safety & HealthSafety & Health | Technology | Science | Subjects | Books
                  All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
                  EngineeringEngineering | Amazon Upgrade | Stores | Books
                  LawLaw | Amazon Upgrade | Stores | Books
                  Professional & TechnicalProfessional & Technical | Amazon Upgrade | Stores | Books
                  ScienceScience | Amazon Upgrade | Stores | Books
                  ASIN: 0754525384

                  Book Description

                  Risk assessment is the key to successful management of health and safety at work. Risk assessments are carried out in order to quantify and evaluate the significance of workplace hazards so that appropriate control measures can be put in place.

                  Usually, a written record of the assessment is required, detailing the following information:
                  * The hazards and how much risk is associated.
                  * The risk with appropriate control measures.
                  * Deadlines to follow-up the risk assessment to ensure the risk is managed.

                  Failure to carry out risk assessments punishable by law is often due to lack of a suitable risk assessment system. Tolleys Risk Assessment Workbook Utilities provides that system, both in the form of key background information on how to carry out a risk assessment understanding relevant legislation and regulations but most importantly by providing:
                  * Checklists highlighting key industry-specific hazards and control measures.
                  * Questionnaires highlighting key questions the risk assessor should ask when analysing the risk posed by the hazard.
                  * Action Plans to ensure the risk assessment is followed up and completed.

                  The Workbook offers a practical risk assessment system: it shows you how to comply with the law and gives you the foundations of a logical procedure that can be understood easily, put into placed quickly where necessary and adapted to your organisations needs.

                  Tolleys Risk Assessment Workbooks is a series of practical Workbooks providing you with all the information you need to conduct risk assessments in industry-specific areas including: Manufacturing, Retail, Leisure, Education, Offices, and Construction. A special Risk Assessment Workbook on Stress has also been developed in order to facilitate management of this issue which is of key concern to all organisations.

                  * Provides a practical risk assessment system
                  * Shows how to comply with the law
                  * Includes checklists, questionnaires and action plans
                  Display Screen Equipment (Workbook Masters) Gower Health and Safety Workbook Series
                  Average customer rating: Not rated
                    Display Screen Equipment (Workbook Masters) Gower Health and Safety Workbook Series
                    Graham Robert-Phelps
                    Manufacturer: Gower Publishing Ltd
                    ProductGroup: Book
                    Binding: Unknown Binding
                    ASIN: 9999992110
                    Environmental Awareness (Workbook Master) Gow Health and Safety Workbook Series
                    Average customer rating: Not rated
                      Environmental Awareness (Workbook Master) Gow Health and Safety Workbook Series
                      Graham Roberts-Phelps
                      Manufacturer: Gower Publishing Ltd
                      ProductGroup: Book
                      Binding: Unbound

                      Business & InvestingBusiness & Investing | Subjects | Books | Accounting | Audiobooks | Biography & History | Business Life | By Publisher | Economics | Finance | General | Industries & Professions | International | Investing | Job Hunting & Careers | Management & Leadership | Marketing & Sales | Organizational Behavior | Personal Finance | Popular Economics | Real Estate | Reference | Skills | Small Business & Entrepreneurship | Women & Business
                      ASIN: 9999992072

                      Political Advertising in Western Democracies: Parties and Candidates on Television
                      Average customer rating: 4 out of 5 stars
                      • Brilliant comparative study of political ads in the "West"
                      Political Advertising in Western Democracies: Parties and Candidates on Television

                      Manufacturer: Sage Publications, Inc
                      ProductGroup: Book
                      Binding: Paperback

                      GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                      AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                      GeneralGeneral | Politics | Nonfiction | Subjects | Books
                      Political PartiesPolitical Parties | Politics | Nonfiction | Subjects | Books
                      Media StudiesMedia Studies | Social Sciences | Nonfiction | Subjects | Books
                      GeneralGeneral | Political Science | Social Sciences | Nonfiction | Subjects | Books
                      CommunicationCommunication | Words & Language | Reference | Subjects | Books
                      GeneralGeneral | Reference | Subjects | Books
                      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                      ASIN: 0803953526

                      Book Description

                      "An interesting study about political advertising on TV.... The material in the book can work as a good guide for both the Ministry of information and Broadcasting (including Doordarshan bosses) and major political parties while preparing to use TV as an effective medium for the next election campaign." --The Hindustan Times "This invaluable work significantly advances the cross-national, comparative study of political advertising broadly defined. In pellucid prose, the editors and contributors identify commonalities and differences among media systems, regulations, contents, and styles and point to their likely impact and effects. It is essential reading." --David L. Paletz, Duke University In recent years, political campaigns in Western democracies have increasingly relied on television advertising to promote candidates and/or political parties. Although North America was the first to channel political messages in this way and many European campaigns have been based on the U.S. model, Political Advertising in Western Democracies highlights the differences as well as the similarities of campaigns in Western democracies. The various campaign styles, their methods, and approaches reflect the unique political and cultural traditions of each country. Viewed individually and comparatively, they formulate the first comprehensive study to date on the role that television plays in the electoral process. The chapters, written by well-known contributors, are all based on original research of the most recent campaigns in England, France, Germany, Italy, Israel, Denmark, the Netherlands, Finland, and the United States. An invaluable resource for anyone interested in this topic, Political Advertising in Western Democracies is also an ideal supplement for courses such as Survey of Political Communication, Mass Communication and Politics, International Communication, Political Advertising, Comparative Political Communication, and Political Campaigning.

                      Customer Reviews:

                      4 out of 5 stars Brilliant comparative study of political ads in the "West".......2000-11-01

                      "Political advertising..." is an excellent comparative analysis of the political advertising on TV and its impact on the electorate in Western Democracies. The book offers an analysis of the impact on audiences in the US, France, Germany, Italy, the UK, Israel, Denmark, the Netherlands and Finland; each of these states has a chapter devoted to it. The final chapter of the book offers a comparative analysis of differences and similarities among each of these countries. The overall purpose of the book is to acquaint the students of the political TV ads with the situation in various states across three continents that are grouped together in what is usually referred to as "Western civilization." The authors provide the audience with a snapshot view of the issue across borders. The purpose, however, might be much broader, as the relevance of the issue is not limited to the narrow group of researchers. This book carries enormous relevance for the students of Political Science, International Mass Communication, Journalism, Public Policy, Public Relations, Mass Communication Law, etc. Due to the nature of the book and the interconnectedness of the issues touched upon, the potential audiences of this research are innumerable. What I find particularly useful is that along with the detailed discussion of political campaigns in various states, the book examines the behavior of the electorate, political system, political culture, provides, among other things, a detailed timeline of decentralization, deregulation and privatization of TV in each of the discussed countries. Of particular interest to me was the comparing and contrasting of the "Public Service" concept, as it is viewed and carried out in each of the countries (the cheapest Nighttime slots in the US versus the most expensive and watched slots in Denmark and Israel.)

                      This book is a wonderful reading for those trying to analyze the impact of the mass media on the electorate.

                      Books:

                      1. Total Quality: Management, Organization and Strategy
                      2. Tough Choices or Tough Times: The Report of the New Commission on the Skills of the American Workforce
                      3. Unlock Behavior, Unleash Profits
                      4. Wolverine: Origin (Marvel Premiere Classic)
                      5. Work Naked: Eight Essential Principles for Peak Performance in the Virtual Workplace
                      6. '07 Economic prognosis: little change.: An article from: Arkansas Business
                      7. 1 + 1 + 1 = One-Stop.(make web site useful for all customer needs): An article from: Bank Marketing
                      8. A Portrait of the Visual Arts: The challenges of a New Era
                      9. Advances in Applied Business Strategy, Volume 6 : Implementing Competence-based Strategies (Advances in Applied Business Strategy, V. 6b)
                      10. Adventure Classics : Graphic Classics Volume Twelve (Graphic Classics (Graphic Novels)) (Graphic Classics (Graphic Novels))

                      Books Index

                      Books Home

                      Recommended Books

                      1. History: Fiction or Science
                      2. Heirloom Vegetable Gardening: A Master Gardener's Guide to Planting, Seed Saving, and Cultural Histo
                      3. U.S. Regulation of the International Securities and Derivatives Markets
                      4. A Music Producer's Thoughts to Create By
                      5. Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, an
                      6. Eat, Pray, Love: One Woman's Search for Everything Across Italy, India and Indonesia
                      7. Dry Manhattan: Prohibition in New York City
                      8. Ancient Double Entry Bookkeeping
                      9. Work Engendered: Toward a New History of American Labor
                      10. Murder on Naked Beach: A Lucy Ripken Mystery