Book Description
A definitive resource for professionals in licensing and technology management
In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including:
- Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America
- Technology valuation
- Technology management consulting
- Licensing agreements and strategic partnerships
- The expansion of the licensing profession
- Patent procedures and protection in Europe
- Trade secrets law and intellectual property assets
- Issues in copyright, software, and Web sites
- Trademarks, trade names, and trade dress
- Licensing in the biotechnology industry
- Pharmaceutical licensing
- University licensing trends
- Technology rights that are financial assets and instruments
- IC-based corporate carve-outs
- Licensing and litigation
- ADR
Book Description
Currently one of the best-selling strategy texts for advanced undergraduates and MBA students, Contemporary Strategy Analysis has gained widespread recognition for its rigorous approach to business strategy analysis. Contemporary Strategy Analysis introduces students to the fundamental concepts and principles of strategy. The text reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies in order to enhance the performance of the organizations that they join. Now in its fourth edition, this exciting text has been thoroughly revised and updated.
Special features of the fourth edition include: increased coverage of value creation in electronic commerce and the strategy implications of information technologya new section on the "New Economy" and what it means for competition and profitthe incorporation of recent contributions to strategy theory and strategy practice including: - the creation and development of organizational capability
- winner-takes-all markets
- network externalities and competition for standards
- complexity and self-organization
- strategic innovation the relating of analytical frameworks to their real-world business applicationsrevised figures and applications, making the book even more user-friendly for both instructors and students.
Customer Reviews:
Great business dictionary.......2005-02-23
Well to be honest I always had a hard time getting through the piles of books during business school. But this "brick" opened my eyes and I actually ended up reading it out of pure pleasure. If you are remotely interested in business you should get this. It sums up many of the conclusions made by the great economists. Get one - and save yourself the cost of 10 others.
Great Business Tool.......2003-01-14
I got this book as part of my MBA studies in the UK. The whole course on Strategy leverages this book as a reader throughout and it is truly a wonderful collection tools, techniques and models for the student and business manager alike.
A must have for people involved in defining and setting strategy
too much focus on old cases and manufacturing........2002-11-02
Book can do better and be more relevant if it uses more recent examples of companies that have succeeded especially in the IT world.
good read !
too much focus on old cases and manufacturing........2002-11-02
Book can do better and be more relevant if it uses more recent examples of companies that have succeeded especially in the IT world.
good read !
Economists approach but Porter is better.......2002-05-02
I bought this book because I was hoping it would provide me with good guidance in terms of how to use analysis techniques that would support my strategy consulting work. It has a heavy economists' leaning. This is both good and bad. It is good in that it gives some tried and true ways of understanding contemporary strategy. It is bad in that it misses out on the many ways and means by which non-economists understand contemporary strategy and is very thick in terms of its descriptions. It is not a "how to" book, that is for sure. Since competition today often seems to defy economic logic, this economic approach can only go so far. And there is still no better economist's approach than Professor Michael Porter's materials and this book certainly adds little to that great body of work.
Book Description
Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an E-Commerce chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, Third Edition offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors.
Book Description
This second edition of Cases in Contemporary Strategy Analysis represents a continuing commitment to examining current business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the difficulties of decision-making.
The seventeen cases included in this book focus on implementation of strategy. Most cases have been selected from companies and managers who are well-known leaders in their industries. Cases from smaller or more obscure companies have been selected for their unique approach to implementing strategy.
Used in conjunction with the best-selling Contemporary Strategy Analysis, Third Edition, or as a stand-alone collection, this casebook provides an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world.
Customer Reviews:
Nice work by Grant and Neupert.......2001-02-04
I use Cases in Contemporary Strategy Analysis in my Capstone course (final course) for my MBA graduate students. It provides them with excellent insight into corporate decision making and strategic planning processes. The case studies are interesting and rich for discussion. My only criticism is the world of business is so fast paced. I would have like to see an internet site or CD ROM with more current information on the companies. Many of the organizational case studies were dated 1998. A myriad of financial, economic, marketing, and strategic changes occurred since the printing of the text. Overall, I recommend the book for textbook use.
Book Description
This wide-ranging book deals, in a detailed and scholarly way, with the contribution of a systems approach to a range of disciplines from philosophy and biology to social theory and management. It weaves together material from some of the pre-eminent thinkers of the day — Maturana, Varela, Bateson, Merleau-Ponty, Checkland, Giddens, Habermas, Bhaskar, and Luhmann — to create a coherent path from the most fundamental work on philosophical issues of ontology and epistemology through specific domains of knowledge about the nature of information and meaning, human communication, and social intervention right up to the implications of these theoretical developments for action and intervention in real-world affairs.
It will be of interest to scholars in philosophy, biology, information systems, communications, social theory, management science and operational research as well as everyone in the systems community.
Average customer rating:
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The Implementation Challenge (Wiley Series in Contemporary Strategic Concerns)
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback
 Strategy & Competition
| Management & Leadership
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Management
| Management & Leadership
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ASIN: 0471965898 |
Book Description
The implementation of appropriate strategies remains one of the most difficult areas of management. Considerable thought, energy and resources is given over to devising a strategic plan; and it is to the fine detail of the plan that attention turns when things go wrong. The plan, rather than the implementation comes in for scrutiny, because it is less problematic to analyse. Perhaps this is because, whereas the plan can be devised under pollution-free, almost laboratory conditions, the working out of the plan takes place in the real world infected with real world variables. But the whole point of a strategy is that it will be implemented and implemented successfully. Much has been written on change management and transformational leadership all very relevant to strategy implementation but there are comparatively few books which look at the implementation process as a whole. The Implementation Challenge aims to link the numerous concepts and approaches to the subject but recognizes the impact on implementation of the organization as it lives and breathes. From the work of leading thinkers in the field of strategic management, David Hussey has selected contributions specifically focusing on the theme of implementation. Some of the work is to be found in Strategic Change; this, together with new material and four major case studies, makes The Implementation Challenge thoroughly up to date and coherent. It is intended to be thought provoking, and to give practical aid to those involved with achieving successful implementation of their organizations strategic plans and thinking.
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Cases in International Business Strategy (Contemporary Business)
JAN KUBES , and
Werner Ketelhohn
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Paperback
Strategy & Competition
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| Business & Investing
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ASIN: 075061949X |
Book Description
This text complements Ketelhohn's International Business Strategy in the Contemporary Business Series. It provides:
* A wide range of cases focussing on companies in Europe, the USA, Latin America and Asia * An overview of events, trends and environmental pressures which have an impact on international markets * Introductory sections and review questions for each case * Ideas and frameworks for determining appropriate business responses.
Cases include: The European newspaper industry; Ecco, Switzerland; Nordwest Zeitung, Germany; Benetton, Italy; Compaq, USA; Nestle-Rowntree, UK; Jeanneau, France; Olivetti; Canon; The Eastern European Auto Industry; Delipan, El Salvador; Indunic, Nicaragua; Sevysa, Switzerland; Berlingske Tedende, Denmark; Inter Drinks, Switzerland; Paccasa-Lombard, Costa Rica; Skoda-Volkwagen-Renault: the Renault-Volvo proposal. Analysis and discussion of these cases will enable undergraduate and postgraduate students, senior executives and strategic managment consultants to suggest their own solutions to international strategy problems.
Complementary text for Ketelhohn's International Business Strategy
Includes a wide range of cases focusing on companies in Europe, the US, Latin America and Asia
Introductory sections are provided for each case along with review questions, ideas and frameworks for determining appropriate business responses
Average customer rating:
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The Contemporary Revolution in Military affairs: A theoretical perspective on its contribution to solving Sub-Saharan conflicts (*).: An article from: Strategic Review for Southern Africa
Francois Vrey
Manufacturer: University of Pretoria, Institute for Strategic Studies
ProductGroup: Book
Binding: Digital
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| Africa
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ASIN: B00099PGXS
Release Date: 2005-07-28 |
Book Description
This digital document is an article from Strategic Review for Southern Africa, published by University of Pretoria, Institute for Strategic Studies on November 1, 1999. The length of the article is 8129 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: The Contemporary Revolution in Military affairs: A theoretical perspective on its contribution to solving Sub-Saharan conflicts (*).
Author: Francois Vrey
Publication:
Strategic Review for Southern Africa (Refereed)
Date: November 1, 1999
Publisher: University of Pretoria, Institute for Strategic Studies
Volume: 21
Issue: 2
Page: 1(22)
Distributed by Thomson Gale
Average customer rating:
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Feeding the German Eagle: Soviet Economic Aid to Nazi Germany, 1933-1941
Edward E. Ericson
Manufacturer: Praeger Publishers
ProductGroup: Book
Binding: Hardcover
Economic History
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ASIN: 0275963373 |
Book Description
The dramatic story of Hitler and Stalin's marriage of convenience has been recounted frequently over the past 60 years, but with remarkably little consensus. As the first English-language study to analyze the development, extent, and importance of the Nazi-Soviet economic relationship from Hitler's ascension to power to the launching of Operation Barbarossa in June 1941, this book highlights the crucial role that Soviet economic aid played in Germany's early successes in World War II. When Hitler's rearmament efforts left Germany dangerously short of raw materials in 1939, Stalin was able to offer valuable supplies of oil, manganese, grain, and rubber. In exchange, the Soviet Union would gain territory and obtain the technology and equipment necessary for its own rearmament efforts. However, by the summer of 1941, Stalin's well-calculated plan had gone awry. Germany's continuing reliance on Soviet raw materials would, Stalin hoped, convince Hitler that he could not afford to invade the USSR. As a result, the Soviets continued to supply the Reich with the resources that would later carry the Wehrmacht to the gates of Moscow and nearly cost the Soviets the war. The extensive use in this study of neglected source material in the German archives helps resolve the long-standing debate over whether Stalin's foreign policy was one of expansionism or appeasement.
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- The Quintessential Dwarf (Dungeons & Dragons d20 3.0 Fantasy Roleplaying)
- The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
- The Untold Legend of the Batman
- The War Hound and the World's Pain
- Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life
- Three Finger: The Mordecai Brown Story
- Time Off From Work: Using Sabbaticals To Enhance Your Life While Keeping Your Career On Track
- Tolley's Risk Assessment Workbook Series: Construction (Tolley's Risk Assessment Workbook Series)
- Total Quality: Management, Organization and Strategy
- Tough Choices or Tough Times: The Report of the New Commission on the Skills of the American Workforce
Books Index
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Essentials of Licensing Intellectual Property (Essentials (John Wiley))
Valuation and Pricing of Technology-Based Intellectual Property
Licensing Best Practices: Strategic, Territorial, and Technology Issues
Technology Management: Developing and Implementing Effective Licensing Programs (Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics)
The Licensing Business Handbook, Fifth Edition
