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The British Toy Business: A History since 1700
Kenneth D. Brown
Manufacturer: Hambledon & London
ProductGroup: Book
Binding: Hardcover
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ASIN: 1852851368 |
Book Description
At its height British toymaking was a significant industry, with famous names such as Britains and Meccano known throughout the world. While in essence a specialised form of small-scale engineering, its products and market have always been unique, reflecting the current priorities of both parents and children. Yet, while individual toys and marques have been catalogued extensively, no previous history of toymaking as a whole exists. The British Toy Business provides a fascinating example of the development of a specific industry.Many early early toys were home-made. From the eighteenth century, with its growing recognition of children as something other than small adults, date the beginnings of specialised toys, usually produced by small workshops and sold by street-sellers. The nineteenth century, with its industrial growth and middle-class prosperity, saw an expansion of toymaking.The 1960s and 1970s were the most successful years of British toymaking, with companies like Lesney making record profits. Yet British toy makers failed to solve a number of fundamental problems. Following an unexpected sudden downturn in sales at a time of high interest rates, the major names in British toy making, Lesney, Airfix, Mettoy and Dunbee Combex Marx, all collapsed between 1979 and 1985, leaving the business to be dominated largely by importers.
Book Description
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.
Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.
Customer Reviews:
Very practical book for marketing / sales leaders, .......2004-10-14
John Coe's New Sales Coverage Model explains a holistic approach to marketing, which aligns marketing and sales together.
If you're like most readers you will be tempted to skip over the fundamentals that John Coe lays out such as database design, planning, and micro-segmentation.
The thing about marketing is that many marketers enjoy the creative process but few have the discipline for execution. Coe's book lays out an effective strategy, which requires teamwork and a shared vision involving all players.
This practical book lays out step-by-step what you need to do to sell more and spend less. Great book!
Brian Carroll
Author of Lead Generation for the Complex Sale : Boost the Quality and Quantity of Leads to Increase Your ROI
It's About Time!.......2004-08-14
This book is a wake-up call for marketing and sales organizations. The old ways of going-to-market are no longer effective in today's business environment.
John Coe clearly understands the new sales paradigm and what it takes to be successful. He shows readers what it takes to:
- Break through the marketing clutter and get noticed.
- Obtain high quality leads and convert them to sales.
- Create and execute an effective campaign.
From the very first page of this book, I was hooked - and I'm a pretty discriminating reader. As someone who specializes in new product launches, I'm pretty cynical about most books since they just keep regurgitating old, time-worn strategies and tactics.
This book is different. Well worth the investment.
Jill Konrath
CEO, Leapfrog-Strategies
http://www.Leapfrog-Strategies.com
Founder of top sales portal:
http://www.sellingtobigcompanies.com
Fundamentals of Business2Business Sales & Marketing.......2004-03-04
Coe has a fresh look at how we must do business today. This book is written in a conversational tone with great examples. It's the perfect refresher for a seasoned sales consultant and it outlines the basic principals for entry-level sellers.
This book is a must as a resource and reference!
Getting Sales & Marketing to work together!.......2004-01-25
Coe bridges the gap between marketing and sales productivity by connecting the dots with new and irrefutable proof that the basics work if you follow the formula. This is a must read for marketing, marketing communications and sales management in the same company so everyone is on the same page. If you're not making your numbers, read this and you'll find out what you're doing wrong.
No Clue Train BS Here.......2003-12-30
My colleague John Coe has written a new book, "The Fundamentals of Business-to-Business Sales and Marketing," published by McGraw-Hill.
It is not a "high concept" or "big idea" book; therefore, fans of The ClueTrain Manifesto and other such highfalutin nonsense may find John's book way too practical - filled with stuff you can actually do today to increase your sales tomorrow.
But if you like, as I do, business books that are heavy on the nuts-and-bolts, telling you what to do to increase sales results - and how to do it cost-effectively - than buy John's book today.
Book Description
Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course.
The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.
Book Description
Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. Includes material on research, data collection, analysis, and integrated marketing. This text's nuts-and-bolts techniques and cutting-edge content will empower your students with:
* A solid foundation in the fundamentals that they'll use and thank you for throughout their careers. * Tips on writing for the Internet, new computer applications, and photo reproduction techniques. * The critical outlook they'll need to succeed by completing the text's quizzes, assignments, and copy and layout problems.
Customer Reviews:
Perfect for Students or Pros Wanting to Sharpen Their Skills.......2004-01-28
This book is great as either an introduction or refresher to the fundamentals of copy and layout. It is a great aid to writing enticing headlines (using the author's A-B-C formula); learing to writer about benefits, rather than features; preparing actual layouts for various media; and writing for braodcast and interactive media.
It offers concise information that leads one through the copy and layout process for advertisements in newspapers, consumer magazines, direct response, outdoor, television, radio, and interactive media. It is truly an essential resource for anyone in advertsing or considering a career in advertising. It goes beyond the basics and highlights the philosophies of advertising's great names such as Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, Rosser Reeves, and others.
It also includes materials on research (more and more important every day), data collection, analysis, and integrated marketing. This text's techniques and cutting-edge content will provide students with a solid foundation in the fundamentals that they'll use throughout their careers.
If you are interested in advertising, I highly suggest this book. It is especially great as a companion volume to "The Copy Work Shop Workbook."
Book Description
How advertising agencies create successful campaigns
* From the creative brief to the campaign--a full overview of the advertising process
An introduction to the advertising process, The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available to the advertiser, the thinking and planning behind the campaign, the creative brief, and most importantly, the creative solution and execution of the ad campaign. Interviews with influential advertising professionals and revealing case studies are presented in a clear, thoughtful layout with supporting illustrations and photographs. Authoritative and easy to understand, this book is a necessity for everyone interested in the art of advertising.
Book Description
Fundamentals of Selling is one of McGraw-Hill’s best-selling “Selling” texts. Its approach is classic and practical and emphasizes role-play. Charles Futrell draws widely from his own experience as a sales professional rather than from a staid theoretical perspective. Futrell continues to develop contemporary themes, such as relationship selling and technology around his classic approach.
Average customer rating:
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eBusiness Fundamentals (Routledge Textbooks in Ebusiness)
Paul Jackson
Manufacturer: Routledge
ProductGroup: Book
Binding: Paperback
General
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MIS
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General
| E-commerce
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ASIN: 0415255953 |
Book Description
eBusiness Fundamentals gives a broad overview of key eBusiness issues from both managerial and technical perspectives by introducing issues of marketing, human resource management, ethics, operations management, law, the eBusiness environment, web site design and computing basics. Each chapter has been written by a specialist.
Throughout the text there are activities, 'think-points' and questions with indicative feedback to test understanding and provide an inclusive learning experience. The accompanying online resources will update the text with additional case studies and links to web based material.
This text will be invaluable to students on eBusiness courses but also to students taking modules in eBusiness as part of traditional degrees in Business, Marketing, Computing and Information Systems.
Average customer rating:
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Advertising Campaign Strategy: Fundamentals of Planning, Designing, Implementing and Evaluating Advertising Campaigns
Allen Smith
Manufacturer: Kendall/Hunt Publishing Company
ProductGroup: Book
Binding: Spiral-bound
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ASIN: 0787294055 |
Average customer rating:
- Logistic's field total view
- Praticing Loggy
- Essential concept content
- Logistics Concepts
- A complete book for anyone interested in logistics
|
Fundamentals of Logistics Management (The Irwin/Mcgraw-Hill Series in Marketing)
Douglas Lambert ,
James R Stock , and
Lisa M. Ellram
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover
General
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ASIN: 0256141177 |
Book Description
In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.
Customer Reviews:
Logistic's field total view.......2004-11-24
It is a very good book for anyone who needs to understand what is the field of logistic management. It is very useful for academic and practice job. Also, the book presents latest topics as supply chain management, materials management, information technology, focus on marketing and a systems view. The cases are short but very interesting: Maybe the cases can be improved with more data base. Lambert's book gives and equilibrium between conceptual and simplicity view, giving a very didactic product. If you need other books for a second level of complexity I can recommend Shapiro (Modeling the SC), Chopra S. y Meindl, P.(Supply Chain Management) among others.
Praticing Loggy.......2003-02-23
Used as a textbook for MS program. Presented a good overview of logistics and how one part of teh supply chain effects the others.
Essential concept content.......2001-09-23
I have found this book extremely useful and can reccommend it with the confidence that it will help every person involved in Logistics in either: 1) Revise personal experience in the light of customer service and marketing research. 2) For beginners in the field, to develop a sound conceptual basis in Logistics & Suply Chain Management. I used as reference for my own work and I can assure that following this approach will ensure that different persons with different background & experience can understand the key issues.
I have not rated this book with 5 stars since while it infuses concept, it will not provide system design tools. Perhaps this is better, since it will allow for creativity instead of clonation, the first being what I feel is the best engineering practice everywhere. If you want to contact me about this book, you are welcome.
Logistics Concepts.......2000-02-17
Ensure quality supply of all products in a timely and cost effeicient manner.
A complete book for anyone interested in logistics.......1999-10-25
It is a complete book that mentions about all the disciplines related with logistics (IT, MRP,Traffic, Warehouse Management, Purchasing etc.). Moreover, it gives sofisticated and applicable (not purely theoritical) mathematical formulas for optimum stock levels. The problems of real life have been examined well and suggestions for sollutions are provided as well. Any logistics manager can benefit from this book by learning different applications at different companies and sectors and obtaining progress ideas for her/his company too. A book that provides broader horizons and acknowledges about the applied and empirical methods in logistics
Average customer rating:
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Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers
J. David, Ed. Lichtenthal
Manufacturer: Haworth Press
ProductGroup: Book
Binding: Paperback
General
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Advertising
| Marketing & Sales
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General
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Education
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General
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General
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General
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ASIN: 0789001322 |
Books:
- The Care and Feeding of a Grinch (Pictureback(R))
- The Coming Internet Depression: Why the High-Tech Boom Will Go Bust, Why the Crash Will Be Worse Than You Think, and How to Prosper Afterwards
- The Evolutionary Foundations of Economics
- The Fraud ID Handbook
- The Gift: The Form and Reason for Exchange in Archaic Societies
- The Improvement Guide: A Practical Approach to Enhancing Organizational Performance (JOSSEY-BASS BUSINESS & MANAGEMENT SERIES)
- The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
- The Learning Paradox: Gaining Success and Security in a World of Change, 2nd Edition
- The LESI Guide to Licensing Best Practices: Strategic Issues and Contemporary Realities
- The Quintessential Dwarf (Dungeons & Dragons d20 3.0 Fantasy Roleplaying)
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