Book Description
An easy-to-read, comprehensive, commonsense look at restaurant service from the guest's point of view. Helps teach the details of good service, develop meaningful middle management training and establish definitive operating guidelines that enhance service. Explores the particular process by which customers form their opinions of restaurant service. Provides a competitive advantage for restaurant operators.
Customer Reviews:
A VERY GOOD TOOL.......2001-08-18
This is a very good tool professionals can use to run their places.No matter what style is your restaurant or where in the world is located everything you read in this book solves you problems.Even if you use specialists to train your emploees it is good to read it yourself. The way it is written helps a lot to use the book.Just pick up a paragraph every day and try it like i did.You will see much differnce in your place within a month.
This is a good book for beginner restauranteurs.......2001-06-07
If you have been in the restaurant business for any length of time you do not need this book. It does not cover anything new. If you are looking for new ideas to satisfy your guests, or for details that you may be overlooking in quality service, this is not the book for you.
culinary books are more intresting if they state oppions........1999-01-14
I think culinary arts is importatn state in america and thier are so many books who don't give the whole picture.. Maybe thier should be...
An eyeopening look at dining out from the guest's perspectiv.......1998-11-16
I found this book very informative and easy to read. The thrust of the book centers on attention to detail, the task that seems to get lost or forgetten in the day-to-day operations of many restaurants! A great find!
Book Description
For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be controlled by design.
By drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did the experience created provide a satisfactory outcome? How can experiences be understood (via semiotics) especially the physical elements of an event?
Structured in four sections, Events Design and Experience discusses:
* What are events? An overall view of the industry, its definitions and market demand. It also covers an analysis of previous literature, and draws upon real life events such as Wembley plc, Leapfrog Corporate events and the British Cycling federation
* What is an event experience? An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate.
* Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete.
* Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers. Also includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed, and how we may begin to unravel the meanings attributed to certain events.
With international case studies throughout, Events Design and Experience has a coherent user-friendly structure including chapter summaries, review exercises and topics for discussion to consolidate understanding.
* Explores and analyses the event experience of the individual and how this can be controlled' by design.
* Examines the differences between individual and group experiences and how to cater for each one
* Uses case studies to analyse the how' and what' of event experiences such as business conventions, graduation and award ceremonies, Olympic and Commonwealth Games, London Fashion Week, Nike Fun Run and many more.
Book Description
Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including:
* tour operation
* tourist destinations
* hospitality
* visitor attractions
* retail travel
* transport
Now fully revised and updated, the second edition of this bestselling text looks provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world. This second edition includes new chapters on ecotourists, destination image and choice, terrorism and the tourism market, the internet and tourist behaviour and the rise of the no frills markets. It also includes new material on health concerns and government travel advice, events and festivals, business travel, national and cultural differences and more.
Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read.
Cases include: Las Vegas, Nevada, USA; Currency exchange rates as a determinant of tourist behaviour; The adventure tourism market in the USA and New Zealand; The Chinese tourism market; The Islamic tourism market; The impact of terrorism on tourist behaviour; The health tourism market including cosmetic surgery tourism; The UK outbound market; The international conference market; Travellers experience websites; The international theme park market; The festivals and events market around the world 'Dark' tourism
* Fully revised with new case studies including the Chinese and Islamic tourism markets, the impact of terrorism on tourist behaviour, the international conference market and adventure tourism marketing in the USA and New Zealand
* Theories revised and expanded to include national and cultural differences, destination choice and how purchase decisions are made, the effect of the internet, terrorism, health concerns, government travel advice and much more
* An interactive text with exercises and discussion points
Customer Reviews:
Good marketing book in specific segment.......2002-02-27
It is an useful book to look into the tourism market which is apotential yet challenging industry. It provides an insight to study the tourist industry in marketing perspectives.
This text offers an international perspective on consumer behaviour in tourism in a number of aspects including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel and transport. Case studies are used from a range of different world regions.
It takes a broad view of tourism and looks at consumer behaviour in a number of sectors.
If you study in tourism or hospitality industry, this book can help you to get more leaning insight pinpoint to the marketing problems.
If you are looking for a book about marketing in Tourism industry, it is a book that you must put into your cart!
Customer Reviews:
Outdated.......2007-03-19
This book is an outdated compilation of e-commerce JOURNAL articles related to the travel industry (circa 2002).
Some of the articles may have once been useful, while others are poor studies by graduate students that have little relevence.
I'm not sure how this book constitutes a "handbook". It has no direction, guidance or thesis.
Excellent resource for those intersted in Usability, and related issues, in the context of Tourism.......2006-07-25
Anyone interested in the field of Usability will find this book a useful resource. Readers interested in Usability in the context of Tourism (Travel) will find this book to be a gem.
The content of the book is not geared for the general consumer and is aimed at Researchers, Faculty and students.
nice analysis of travel websites.......2005-09-10
Mills provides a set of research papers about the travel websites that have sprung up on the Internet. This area has turned into a booming field. People are spending large sums to book via those websites - for planes, hotels, cars, and holidays in general.
So the book provides a good backdrop to those events. The papers' authors analyse various aspects of the websites, and how consumer behaviour might favour some over others. If you are working at one of these websites, you might well want to get a copy of this book. Some wisdom might be gleaned here. Perhaps by your competitors, if not by you.
Average customer rating:
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Tourism Behaviour: Travellers' Decisions and Actions
Roger St George March , and
Arch G. Woodside
Manufacturer: CABI
ProductGroup: Book
Binding: Hardcover
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ASIN: 0851990215 |
Book Description
Consumers' planned behavior is often very different to what is actually consumed. Consumer plans can relate to four behaviors: planned and done (deliberate strategies); and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of trade-offs we make in life among work, travel, and personal maintenance actions and how our plans relate to what we actually do. Tourism Behaviour considers plans and behaviors for tourist spending, length of stay, attractions, destinations, accommodation and activities, and investigates how marketing strategies affect consumer plans. This book provides new theory, empirical studies, and practical insights of significant interest to travel and leisure researchers, destination marketing managers, and advanced students in tourism and consumer behavior.
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Understanding the Hospitality Consumer (Hospitality, Leisure and Tourism)
Alastair Williams
Manufacturer: Butterworth-Heinemann
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Binding: Paperback
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Cross-Cultural Behaviour in Tourism: concepts and analysis
ASIN: 0750652497 |
Book Description
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.
Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques.
Using industry based case studies and examples 'Understanding the Hospitality Consumer' :
* Introduces and explores the role of consumer behaviour theory in the context of hospitality management
* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today
* Examines the value of consumer behaviour research as applied to the contemporary hospitality industry
* Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer
The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.
A unique perspective on the hospitality consumer
Discusses the development of marketing strategies which take account of postmodern trends of consumption
Includes general industry-wide case studies, as well as specific studies of such companies as Airtours, Scottish & Newcastle, Disney and McDonalds
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Travel Destination Recommendation Systems: Behavioural Foundations and Applications
Manufacturer: CABI
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Binding: Hardcover
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ASIN: 0851990231 |
Book Description
Bringing together the work of leading researchers, this book provides a clear and accessible overview of current research on destination recommendation systems. These systems guide consumer behaviour by enabling Internet users to quickly and effectively find relevant information about travel
destinations, attractions, accommodation and transportation. The chapters in this book cover consumer behaviour, perceptual factors influencing consumer choice, and the design of destination recommendation systems. The book examines four different types of destination marketing system and concludes
by analysing the future of recommendation systems for travellers.
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Consumer Behavior in Travel and Tourism
Manufacturer: Haworth Hospitality Press
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Consumer Behaviour in Tourism
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Hospitality Strategic Management: Concepts and Cases
ASIN: 0789006103 |
Book Description
This book is a unique guide to the demographics of who engages in outdoor recreation--60 sports in all--and recreational travel. Readers will discover what outdoor recreational activity is most popular with Americans, which sports are hottest for people aged 40 to 49, how the affluent like to play, and how much we spend on recreation, participant sports, recreational lessons, athletic gear, and travel. The author identifies eight recreational trends and includes interviews with experts who discuss the future of each sport. Also included are data on high school and college sports participation.
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Consumer Psychology of Tourism, Hospitality and Leisure (Cabi Publishing)
Manufacturer: CABI
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Binding: Hardcover
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ASIN: 0851993222 |
Book Description
This book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It is an essential reader for researchers and practitioners dealing with consumers and their choices and perceptions. The specific examples included are international in nature and provide a well balanced book.
Book Description
"Luis Alberto Romero has written a book that is comprehensive, balanced, and full of insights into the development—and turmoil—of modern Argentine history. This book can serve as a starter for anyone interested in the topic. Specialists too will rely on it for its analysis and detail. James Brennan's translation is outstanding."— Jeremy Adelman, Princeton University
"The purpose of this book is to provide a straightforward synthesis of twentieth-century Argentine history in all its complexity and paradox. . . . Romero focuses on Argentina's place in the larger world, the role of the state, and the influence of culture and intellectuals on the nation's development."—Richard J. Walter, reviewing the Spanish-language edition in The American Historical Review
A History of Argentina in the Twentieth Century, originally published in Buenos Aires in 1994, attained instantaneous status as a classic. Written as an introductory text for university students and the general public, it is a profound reflection on the "Argentine dilemma" and the challenges that the country faces as it tries to rebuild democracy. In the book, Romero painstakingly and brilliantly reconstructs and analyzes Argentina's tortuous, often tragic modern history, from the "alluvial society" born of mass immigration, to the dramatic years of Juan and Eva Perón, to the recent period of military dictatorship and democracy. For this first English-language edition, Romero has written a new chapter covering the decade of the 1990s. A rare book combining great erudition with an engaging narrative, it is destined to be the standard English-language history of Argentina for many years to come.
The son of Argentina's greatest twentieth-century historian, José Luis Romero, Luis Alberto Romero has emerged as one of the leading historians of his generation in Argentina. Romero's generation is one that has witnessed the most dramatic decades of the country's modern history, the decline of Argentina and its descent into violence, dictatorship, and despair, but also the hopeful if often difficult process of rebuilding democracy since the mid-1980s. Combining the rigor of the professional historian with a passionate commitment to his country's future, Romero's work is a major contribution to our understanding of one of Latin America's most important nations. This translation by James Brennan, himself a leading English-speaking historian of Argentina, makes this valuable book available to a wide readership in the United States and elsewhere in the world.
Customer Reviews:
Almost as good as the original version :).......2004-04-18
This interesting book is a translation of "Breve Historia Contemporanea de Argentina", and it is a good way to start studying Argentina's history if you don't speak spanish.
However, if you can speak that language, I strongly recommend you to buy the original version in spanish. The reason for that is, in my opinion, that it is always better to read a book in the language it was written, so as not to miss any nuances in meaning, and in order to appreciate better the style of the author. Disregarding how good a translator is, he is bound to make at least some mistakes, sometimes ignoring slight degrees of difference that convey not only meaning, but also feeling.
In this version there are parts where it isn't easy to follow the author's ideas, but from my point of view that is due to two things. To start with, it isn't easy to explain Argentina's history, because it is quite complex. As a result, explanations regarding that theme are frequently complicated, even in the original version of this book in spanish. Secondly, translating a book to another language is never easy, and I think that the interpreter (James Brennan) did his job incredibly well.
The structure of "A History of Argentina in the Twentieth Century" is quite simple, but really useful and eminently practical. After a short introduction, the author starts this book with Yrigoyen's first presidential term, continues with Alvear's presidency and then carries on with Yrigoyen's unfinished second term. He delves deeply into the conservative restoration, and then tries to explain what Perón meant to Argentina, and the polarization of society that his presidency produced. From then on, democratic governments would be constantly interrupted by revolts, and the military would have the final word regarding all matters of importance in Argentina. That, until the Malvina's defeat, which ended up in the collapse of the military regime, and the beginning of a fledging democracy... This, the first edition in english of "Breve Historia Contemporanea de Argentina", has also new chapter that delves into the decade of the 1990s, and that wasn't included in the 1994 spanish edition.
Luis Alberto Romero is a very well known argentinian historian, author of other good books. Despite that, this is the one I prefer, at least so far. Notwithstanding the fact that it deals mainly with historical facts, it also includes his interpretation regarding what happened.
Some people criticize the author because he ask them to "accept his interpretation of History". I don't think that is the case. The aim of the author was to write an useful and short book for his students and the average reader interested in History, and in order to do so he sometimes had to write directly what he thought about a period, instead of saying what many authors thought about the same period. On the other hand, he does that as little as possible and only in order to keep the number of pages in his book from growing too much, and he never forgets to include in the bibliography reading material from authors that think differently.
On the whole, I think this is an outstanding book. It gives a very good introduction to Argentina's Contemporary History, and even though it isn't overly long, it is remarkably thorough and well documented. I prefer the spanish version, but I think that this version is also very good, and I must recognize that it has a merit that the other didn't: it allows those who don't speak spanish to read it.
Belen Alcat
Nearly unreadable.......2003-11-26
The form of history writing and the use of language (perhaps the fault of the translator) make this a very difficult read, perhaps not worth the effort. The author's approach to written history is to make generalizations and conclusory statements while rarely giving evidence to support them. The book tells us that the aristocracy tended to think this and the unions' goals were that. It does not, for the most part, tell the reader who wrote what, who said what to whom or who were the leaders performing what actions. It fails to connect the links between occurances over time that mark the turbulent development of the country. The author asks the reader to simply accept his point of view, his own interpretations, as if they were simply the truth. This reader is not willing to do so. I want to see the evidence, and the author seems reluctant to show it.
The language of the English translation is the other big problem. It is hobbled, academic and awkward. The prose of the translation is so stilted that it makes me want to put the book away. A sharp comparison that comes quickly to mind is the work of Simon Schama or Jaques Barzun, whose engaging and persuasive books hold the reader like a good novel (while making a very persuasive case, not asking the reader to accept their interpretations on faith).
I bought this book because I am planning my first visit to Argentina. It gave me some sense of the country's complex, troubled roots, at least as Mr. Romero sees it. Sadly, I do not know whether I should believe him, and he or his translator make reading this book too hard for the small payoff.
Good But Not Enough Narrative.......2003-09-23
This book provides an overview of Argentine history in the 20th century with a post-script from just last year. This book is combined narrative with a good deal of broad analysis looking at major factors governing the history of Argentina. In the Introduction, the author states that he is aiming to avoid a schematic view but wants to provide a large scale narrative. Despite this statement, this book tends towards structural analysis and a major theme, the difficulty of establishing democratic institutions, emerges from the narrative. Major structural factors that drive Argentine history are identified as Argentina's strong and often stormy coupling to international markets, the emergence of a strong and at times paternalistic state that tended to overpower other civic institutions, the development of distinct sectors of society lacking a common political culture, and the Argentine preference for charismatic leaders who appear to be all things to all people. In general, this is an informative and intelligent book. A defect of the book is that there is not sufficient narrative for a non-Argentine audience. This book was apparently written originally for the broad Argentine public and despite the author's best efforts at including significant narrative, it seems to presuppose a high school level knowledge of Argentine history. Another drawback is the writing style. As shown in several chapters, the author can write quite clearly and sometimes powerfully, but there are many passages written in academic jargon. The word discourse, for example, appears frequently and is used inconsistently as a semi-techical term to describe ideology and a variety of related phenomena. Whether this is the fault of the author or his translator cannot be known without reading the original spanish version.
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Region and Nation: Politics, Economy, and Society in Twentieth-Century Argentina
James Brennan , and
Ofelia Pianetto
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Hardcover
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ASIN: 031223144X |
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The study of 20th-century Argentine history is undergoing a radical transformation. Both Argentine and US historians of Argentina are recasting the great debates in the historiography by challenging the Buenos Aires-centered focus of most of the existing historical scholarship and offering a new perspective on the country’s modern history. Argentina’s supposed “exceptionalism” is being challenged by these historians. The persistence of political clientilism and oligarchic rule, enclave economies and pre-capitalist social relations, the role of traditional institutions such as the Church and family, intense class conflict and working class militancy, all approximate Argentina closer to the Latin American experience than the previous historiography would suggest. This book is a unique collaboration between Argentine and US historians of this “other Argentina.”
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The Author in the Office: Narrative Writing in Twentieth-Century Argentina and Uruguay (Monografías A)
P. R. Jordan
Manufacturer: Tamesis Books
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ASIN: 1855661268 |
Book Description
Martel's La bolsa (1891) initiates, and Dorfman's Reader (1995) concludes, a study of the white-collar citizens of Buenos Aires and Montevideo in their daytime habitat: the office. The literary background is the European literature of bureaucracy: Balzac, Galdós, Gogol, Dickens, Dostoyevsky, Kafka; the theoretical approach is through the sociologists Max Weber and C. Wright Mills; the historical context is the twentieth century: the decline of European power and the ascendency of the USA; two World Wars; the Wall Street crash; communism and fascism. Through the eyes of Arlt, Benedetti, Campodónico, Cortázar, De Castro, Denevi, Fernández, Marechal, Mariani, Martínez Estrada, Onetti and Ricci, we observe life on both sides of the River Plate, as the two countries succumb to polarisation, repression and, eventually, military dictatorship. This is the twentieth century, viewed by a bewildered, frequently anguished participant: the person at the next desk. PAUL R. JORDAN lectures in Hispanic Studies at the University of Sheffield.
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Gender, Politics, and Poetry in Twentieth-Century Argentina
Jill S. Kuhnheim
Manufacturer: University Press of Florida
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ASIN: 0813013933 |
Books:
- Rich Dad's Cashflow Quadrant: Employee, Self-Employed, Business Owner, or Investor...Which Is the Best Quadrant for You? (Rich Dad's)
- Scalawag: A Bughouse Book - Volume 3 (Bughouse)
- Serious Play: How the World's Best Companies Simulate to Innovate
- Shadows in the Forest: Japan and the Politics of Timber in Southeast Asia (Politics, Science, and the Environment)
- Shoe Goes to Wrigley Field
- Spider-Man: Venom vs. Carnage
- Spirits of St. Louis: A Ghostly Guide to the Mound City's Unearthly Activities
- SPSS For Dummies (For Dummies (Computer/Tech))
- Statistical Process Control, Fifth Edition
- Statistics for Business: Data Analysis and Modeling (Duxbury Series in Business Statistics and Decision Sciences)
Books Index
Books Home
Recommended Books
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- The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- The Twelve Caesars
- The Nag Hammadi Library
- Study Guide & Working Papers Ch 1-13 to accompany College Accounting 11e Chapters 1-13
- Security Interests in Personal Property: Cases, Problems, and Materials
- Diagnosis Murder: The Shooting Script
From Turnover to Teamwork: How to Build and Retain a Customer-Oriented Foodservice Staff
Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget
Restaurant Biz Is Showbiz!: Why Marketing Is the Key to Your Success
The Food Service Professionals Guide to Restaurant Marketing & Advertising for Just a Few Dollars a Day (Food Service Professionals Guide to, 3.)
The Encyclopedia Of Restaurant Training: A Complete Ready-to-Use Training Program for All Positions in the Food Service Industry
