Principles of Marketing, Activebook 2.0
Average customer rating: 2 out of 5 stars
  • Overpriced for what you get
  • The only thing active is the buyer's credit card! Tell your University not to use this book!
 Principles of Marketing, Activebook 2.0
Philip Kotler , and Gary Armstrong
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Business & Investing | Subjects | Books
AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
InternetInternet | Home Computing | Computers & Internet | Subjects | Books | Internet & Education | Online Searching | Web Browsers | Web for Kids
All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
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ASIN: 0130418145

Book Description

This paperback book is invaluable as a guide for readers interested in learning the principles of marketing. Readers can personalize the material by adding notes and comments and utilizing the dynamic online resources, allowing them to learn about marketing in an exciting and real-life manner. Topics covered in this “workbook” include: understanding marketing and the marketing process (managing profitable customer relationships); developing marketing opportunities and strategies (managing marketing information, consumer and business markets, consumer and business buying behavior); developing the marketing mix (product, service, branding, and pricing strategies); managing marketing (creating competitive advantage); and the global marketplace. This activebook is perfect for the marketing manager, department head, or other marketing personnel; its comprehensive appendices make this a perfect reference for the office or home.

Customer Reviews:

3 out of 5 stars Overpriced for what you get.......2007-10-22

This book does have a lot of useful information contained within the pages but it is impossible to sit down and read it. The writing is very bland and I think it would be impossible to read it cover to cover. However I have skimmed through the entire book to get a better understanding of its contents and refer back to it from time to time during projects.

As for the online portal I agree with the other reviewer, it is not worth the price of the book. And I really didn't like that it expires after a year.

If you are even looking at this book, I assume it is required reading for a class. If that is the case, buy it used, even if you don't get the online access, it is not worth the extra money.

1 out of 5 stars The only thing active is the buyer's credit card! Tell your University not to use this book!.......2006-06-29

There is NO review material in this book. All of the review material must be accessed online. An activation code that expires after a year must be used to access any of the online review material.

My new finance books (hardback) cost only $35 more for double the number of pages, smaller print (the print size in Kotler's book looks like a freshman trying to make the minimum page length), and hundreds of exercises.

Marketing 2.0 is not worth anything close to the price. The buyer essentially receives a $115 magazine with an offer to subscribe to the publishers site.
ActiveBook, Management (7th Edition)
Average customer rating: 3 out of 5 stars
  • Good Basic Book on Management
  • Management
  • Mgmt. Review
  • Great Book for Beginning Managers!
  • Nice package, no Substance
 ActiveBook, Management (7th Edition)
Stephen P. Robbins , and Mary Coulter
Manufacturer: Pearson Education
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Business & Investing | Subjects | Books
ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
Management ScienceManagement Science | Management & Leadership | Business & Investing | Subjects | Books
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ASIN: 0130663662

Book Description

6E-7, Robbins, Stephen P., Coulter, Mary, Management, 7/E* Robbins and Coulter's best-selling book demonstrates the real-world applications of management concepts and makes management come alive by bringing real managers and readers together. As it successfully integrates the various functions of management, the book establishes a dialogue with managers from a variety of fields Chapter-opening “A Managers Dilemma” vignettes introduce readers to real situations— faced by real managers, and chapter-ending “Real Managers Respond to Opening Dilemma” discussions explore successful resolutions—both using the concepts covered in each chapter. These chapters cover an introduction to management and organizations, management yesterday and today, organizational culture and environment, managing in a global environment, social responsibility and managerial ethics, managing entrepreneurial ventures, decision-making, managing change and innovation, understanding groups and teams, and much more. For all level managers in a variety of fields.

Customer Reviews:

5 out of 5 stars Good Basic Book on Management.......2007-01-25


This is a good basic book on management which delves into the application of management concepts in organizations. The book explains how the four functions of management namely planning, organizing, leading and controlling are integrated and how they contribute to the success of a firm.

The authors methodically explain the management concepts and they provide readers with various tools and techniques that they can employ to effectively manage their organizations. The authors reinforced their message with numerous examples, illustrations, stories and case studies that are useful for assimilating the management concepts. There are some useful internet references that the reader can refer to should they need additional information. However, one does not need to stop reading to refer to the internet site but rather can visit it at one's own pleasure.

This is well written book in simple and straightforward English which should allow any reader with basic understanding of English to follow and understand the message. The book is also well laid out and attractive. It also covers ethical considerations that are very critical in today's business environment.

All-in-all, this is a good and comprehensive book on management which should meet the needs of business students at undergraduate levels or for any reader who needs to learn the fundamental management principles and their practical application.

5 out of 5 stars Management.......2007-01-05

A very engaging book with many tools for being an effective leader. Book cites true life stories of success complete with groundbreaking innovation by company executives.

3 out of 5 stars Mgmt. Review.......2006-09-14

The book was simplistic in the concepts and examples, little boring, but good book for high school business major wanna-bees

5 out of 5 stars Great Book for Beginning Managers!.......2006-09-10

I am in a MBA program with little management background. I find this book to be excellent. It has tons of graphs with color and lots of case studies. It comes with an access code for you to get onto the website to take tests. If you are new to business I recommend this book.

2 out of 5 stars Nice package, no Substance.......2006-03-04

This book looks really attractive. The layout is interesting, and makes it easy to find things. That is about the extent of the positives of this book, however.

This book features just about every annoying aspect of todays textbooks:

-The shotgun approach to teaching: instead of actually laying down any principles, the book uses the touchy feely "multiple persepectives" approach which results in a confused student wondering what he or she was supposed to have learned.

-Useless ethics. The book supposedly teaches ethics, but to avoid making anyone mad, it just tiptoes around issues with vague "thinking" questions.

-Poor word definitions. This book defines words in strange runaround ways, which don't make any sense. I've also seen some a lot of words defined as a different type (i.e. an adjective defined as a noun).

-Overly Complex diagrams. Studies of the brain show that we can only remember an average of 7 details about an item. Yet the book is full of diagrams with 11, 15, or 20-something items. It's simply not possible to be able to recall that many elements of a diagram without extensive study.

-Hey look, there's this thing called the internet. We should use it for something useful, but instead lets just annoy the student!
This book is full of annoying little references to internet content. When I'm reading, I just don't want to stop, open a webpage, and look at a silly little quiz. Additionally, students who buy a used book don't get a license for the internet content.

-Requiring professors to use pre-designed "test banks". In my class, our professor is required by the manufacturer to use only the test bank provided by the manufacturer. The questions are horrible! They don't address thing the professor chooses to speak on that our outside the textbook, and are very vague and confusing.

I realize the writers of this book put a lot of effort into it, and it really is an attractive product. To be usable, however,
Foundations of Finance ActiveBook
Average customer rating: 4 out of 5 stars
  • difficult read
  • Review of Foundations of Finance by Arthur J. Keown
  • Of all those Management books...
  • Best Finance Book It will help You Make $$$
 Foundations of Finance ActiveBook
Arthur J. Keown
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
Corporate FinanceCorporate Finance | Finance | Business & Investing | Subjects | Books
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ASIN: 0130465399

Book Description

This activebook, derived from Keown/Martin/Petty/Scott's Foundations of Finance book, marries print content with dynamic online resources to help bring the concepts to life. Nothing can match the activebook's integrated learning experience—users receive a paperback book with a pin-code giving them full access to the entire book online and all its' interactive resources. It is filled with numerous active examples, exercises, quizzes (concept checks), video exercises, and polls integrated throughout the online book to stimulate user learning by making them active participants in the learning process. It's interactive and available anytime, from anywhere. The new 2.0 version gives users the power to personalize their experience and monitor their results. Material is centered around 10 fundamental principles of finance. Major topics covered include: the scope and environment of financial management; valuation of financial assets; investment in long-term assets; capital structure and dividend policy; and working capital management and international business finance. Material focuses on the process of financial decision-making and the logic that drives vs. just emphasizing equations and tools. For anyone in the business or finance professions.

Customer Reviews:

1 out of 5 stars difficult read.......2005-04-27

it seems like the writers of this text's intentions were to confuse the hell out of finance majors and intimidate them so that they would stay away from the finance 'game'.

I'm sure the book is chockfull of information, but using it for the two past semesters, i havent learned as much as i wanted to. Perhaps in the next edition they will be able to make the text easier to understand and read.

Finance can be a very intimidating subject, and the writers of this book seemed to have no intention of making the topic easy to understand.

5 out of 5 stars Review of Foundations of Finance by Arthur J. Keown.......2000-12-20

This is an excellent text. I've read it thoroughly. The material , as presented, assumes a robust course in accounting at the college level. This text is for a student desiring a complete rendition in basic finance topics and techniques. The text is replete with many examples and challenging problems of various complexities. The presentation is easy to read. The book is directed to students perhaps majoring in economics or finance. It is not a purely descriptive rendition of finance. A

considerable amount of so called "numbers crunching" is involved in reviewing this text. As such, the book serves the analytic student optimally. The text is devoid of the most complicated analytics inherent in "quantitatively oriented texts". There is a good appendix on the use of financial calculators ,as well as, present value calculations and other useful knowledge supplemental to the study of finance. This book would be most useful to students planning their careers as financial analysts, corporate planners or private entrepreneurs.

5 out of 5 stars Of all those Management books..........2000-12-09

This was the best. A very clear and concise book for the serious student being introduced to the subject of Finance. Other books on the subject I've seen are very abstruse or just plain hard to read aside from weighing a ton. I had another book twice as thick to complement this one and my class abandoned it in short order. This book is comparatively light and chalk full of useful ideas and examples laid out in an organized and methodical manner. The generous use of charts and tables was executed well. Probably as simple as finance can possibly be put while still retaining the rigor and teaching the processes necessary for making financial computations.

Topics included are on basic valuation of various securities and projects using discounted cash flows, capital budget management, liquidity management, etc. I'm still learning from it after school. There simply wasn't enough time to fully cover everything in the book that I would have wanted. Now I'm ready to tackle more advanced corporate finance books/materials.

This is an introductory book for someone who may be interested in becoming a financial analyst but is obviously geared to the educational market for use in schools. The academic slant limits its applicability somewhat. Although it may give a stock market player who wants to start understanding the systematic process involved in the valuation of securities on a cash flow basis some insight for example, discussion on valuation by multiples like P/Es is virtually absent.

Nonetheless a great book.

5 out of 5 stars Best Finance Book It will help You Make $$$.......1998-04-22

I use this book at the University of Wisconsin Stout. I think this book is excellent. I'm taking a copy with me to London. "A must" if your a Finance major.
Business Communication Activebook (2nd Edition)
Average customer rating: Not rated
    		Business Communication Activebook (2nd Edition)
    John Thill , and Courtland L. Bovee
    Manufacturer: Prentice Hall
    ProductGroup: Book
    Binding: Paperback

    CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
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    ASIN: 013141786X

    Book Description

    This interactive book will give you the tools you'll need to succeed in today's workplace by developing your essential communication skills. Three easy-to-follow steps (planning, writing, and completing business messages) offer a practical strategy for writing and delivering business messages. Abundant sample documents show how to apply the principles being discussed. This is the only book that offers business communication experience in every chapter through real-world “on-the-job” simulations, featuring actual companies and real-world business documents. These simulations provide a unique opportunity for you to practice and sharpen your business communication problem-solving skills. Topics include: understanding business communication; the three-step writing process; letters, memos, e-mail, and other brief communications; reports and oral presentations; and resumes and interviewing for employment. An essential and useful tool for anyone interested in developing better business communication skills; human resource personnel, managers, and office workers will find interactive book especially helpful.
    Principles of Marketing ActiveBook
    Average customer rating: Not rated
      		Principles of Marketing ActiveBook
      Philip Kotler , and Gary Armstrong
      Manufacturer: Prentice Hall
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Business & Investing | Subjects | Books
      Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
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      ASIN: 0130648531
      Macroeconomics Activebook Enhanced and OneKey CourseCompass Package
      Average customer rating: Not rated
        		Macroeconomics Activebook Enhanced and OneKey CourseCompass Package
        Ronald Ayers , and Robert Collinge
        Manufacturer: Prentice Hall
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
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        ASIN: 0131637495
        ActiveBook, Management Information Systems (8th Edition)
        Average customer rating: Not rated
          		ActiveBook, Management Information Systems (8th Edition)
          Jane P. Laudon , and Kenneth C. Laudon
          Manufacturer: Prentice Hall
          ProductGroup: Book
          Binding: Paperback

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          ASIN: 0131409166
          ActiveBook, Excellence in Business Communication (5th Edition)
          Average customer rating: Not rated
            		ActiveBook, Excellence in Business Communication (5th Edition)
            John V. Thill , and Courtland L. Bovee
            Manufacturer: Prentice Hall
            ProductGroup: Book
            Binding: Paperback

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            ActiveBook, Strategic Management (8th Edition)
            Average customer rating: Not rated
              		ActiveBook, Strategic Management (8th Edition)
              Fred R. David
              Manufacturer: Prentice Hall
              ProductGroup: Book
              Binding: Paperback

              Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
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              ASIN: 0130663425
              ActiveBook, Business Today (10th Edition)
              Average customer rating: Not rated
                		ActiveBook, Business Today (10th Edition)
                Mescon
                Manufacturer: Prentice Hall
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Business & Investing | Subjects | Books
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                3. Adult Development and Aging Adult Development and Aging

                ASIN: 013066359X

                Conjoint Measurement: Methods and Applications
                Average customer rating: 2.5 out of 5 stars
                • much below expectations
                • Avoid at all costs!
                • Conjoint Measurement - Review
                		 Conjoint Measurement: Methods and Applications

                Manufacturer: Springer
                ProductGroup: Book
                Binding: Hardcover

                GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
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                5. Discrete Choice Methods with Simulation Discrete Choice Methods with Simulation

                ASIN: 3540404791

                Book Description

                The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

                Customer Reviews:

                2 out of 5 stars much below expectations.......2004-06-08

                No explanation of conjoint analysis basics, no logical sequance of chapters, in other words in drastic need of improvement

                1 out of 5 stars Avoid at all costs!.......2002-03-30

                This -- unfortunately -- is a terrible book. It is badly in need of editing. It is obvious from the authors' introductory chapter that their command of the English language is marginal at best. It would have helped to have a native English speaker review the manuscript before publication.
                Even worse, the level of the contributed papers varies so widely that this book cannot serve as either an introduction or as a survey for knowledgable readers. I was hoping that at least one paper would explain the basics of conjoint analysis. But most of the authors either avoided technicalities, or else assumed that readers were already familiar with the model and its variants. Not one of them bother to explain the terminology, to write down a model clearly and succinctly, and to explain how the analysis works.
                Overall, this was quite a disappointing book

                5 out of 5 stars Conjoint Measurement - Review.......2000-06-01

                This is an excellent book on Conjoint Analysis. It was easy to read and understand.
                Marketing Research: Measurement, Method and Application
                Average customer rating: Not rated
                  		Marketing Research: Measurement, Method and Application
                  Ray Kent
                  Manufacturer: Int. Cengage Business Press
                  ProductGroup: Book
                  Binding: Paperback

                  GeneralGeneral | Business & Investing | Subjects | Books
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                  GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                  ResearchResearch | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                  StatisticsStatistics | Social Sciences | Nonfiction | Subjects | Books
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                  NonfictionNonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
                  ASIN: 1861521553

                  Book Description

                  With the increase in interest in market research and market research techniques, this text is timely. Marketing Research is fully revised and up-dated to incorporate the effects of market research in industry. It begins by putting market research in context within different types of firms. An analysis of data collection, measurement, and analysis provides the reader with many different techniques from which to choose. Studies and research are used to present and support the techniques. Students are also taught how to design and conduct their own research, from start to finish.

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                  7. Serious Play: How the World's Best Companies Simulate to Innovate
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