Book Description
Can you demonstrate the value of your current training program? Training should have impact, but all too often the effort put into a training program is not tracked against the end results, thus there is no basis on which to measure the value or plan improvements. This guidebook will help your organization identify, track, and measure the impact of training effectively.
Book Description
Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.
Customer Reviews:
The Beauty of Guerrilla Marketing.......2004-09-16
... The beauty is Guerilla Marketing falls within the standards of using multiple Amazon.com accounts to create very convincing and completely flattering reviews of books so that you sell more of them.
Bit of paradox, be warned about books with such flawless ratings.
BTW I'm a marketing manager --- I eat this sort of stuff up. In fact for *some reason* this book appeared in my search results while researching a semi-fraudulent search engine company. Cheers and I'd suggest you save your cash and watch more Geico commercials! =)
~tom
After reading 'Guerrilla Marketing', follow up with this one.......2003-10-16
Once you understand what Guerrilla Marketing is all about by reading the bestseller by the same author, this is one of many other books in the series that will benefit you tremendously! To summarize what Guerrilla Marketing is all about - it is for business owners who want to use their time, energy and imagination rather than dollars to achieve their marketing goals.
This short 200 page book has 50 rules that small businesses need to follow to succeed. It feels like they are all based on common sense as you read through the rules. The book backs up the rules with good data and solid explanations. That's what sold me on a lot of the rules. I am still not so sure about a few rules but maybe as I start implementing the others, I will realize the value of the others.
As an example, here's rule # 17: 'Be sure your timing is on; the right marketing to the right people is only right when the timing is right'. It sounds like common sense and it is but the 10 tips that follow in this chapter on how to implement this rule are very valuable. This is what got me hooked on the rules in this book.
The 50 rules are divided into 4 parts - Golden Rules to Guide your Thinking, to Guide your Effectiveness, to Guide your Marketing Materials, and to Guide your Actions. My favorite rule is part 4, it is rule # 41: 'It is wise to aim to be first in line when your prospect buys, but it is more profitable to be second in line'. When I thought of the number of times that my primary choice of product or service was not able to provide good enough quality that I ended up becoming a loyal customer of my second choice is what made me take notice of this rule. In this chapter, 20 tips are shared that help take advantage of this long term strategy that is difficult for most Guerrillas that are strapped for cash.
Bottom line - if you have enjoyed some of the other books in this series, you won't be disappointed with this one. Good luck!
a new love.......2002-09-05
It used to be that I couldn't put this book down. It was on point and insightful and really helped me start my business. But that was before a friend handed me Guerrilla PR Wired by Michael Levine. It was brilliant and current and the methods were spot on. Theories such as the Magoo Theory helped me to really zone in on why certain techniques work and why others don't. I couldn't go back to Guerrilla Marketing Excellence after that.
Guerrilla Marketing Excellence.......2001-03-08
This is one of my all time favorite marketing books. I often refer to it time and time again. A MUST read for every business owner, manager and entrepreneur!...
I made miracles happen using this book.......2000-04-23
This book as well as the other Geurrilla marketing books by Levinson adjusted my entire concept of thinking as a businessman and I made miracle happen as a result. Levinson really sifts out a lot of nonsense of marketing tactics, and gives you one atomic weapon after another to really launch an effective attack on the marketplace and hold a position. It was a book of continuous eureka's for me as I read. I suggest keeping a notepad handy as you read because your bright ideas will begin to explode one after the other and you will want to record them for later use. This book is entirely loaded with data. I recommend it for everyone with a desire to be successful in business.
Amazon.com
Finding the roots of trademarks in heraldry, potter's marks, monograms, and other such ancient devices, this book traces the history of the corporate visual lexicon and produces a taxonomy of the commercial age. An alphabetical section covers motifs from animals to waves, with short definitions and analyses beautifully complemented by daringly cropped and crisply photographed images. Pictures of this quality and interest would steal the show in most volumes, but the text stands up well to the challenge of images that gain force because of the familiarity of their subjects (corporate trademarks), and the unusual sense that the book's context lends to them. Marks of Excellence is a worthwhile exploration at the modern language of ownership.
Customer Reviews:
A great reference for history of logos........2005-09-30
This book is a great resource for the methods behind some of the most sucessful logos created. Even if you are not a "logo designer" this book is a good reference. The author gets extremely deep into the psychology and methods of successful logos. Although sometimes laborious - it provides great background.
How to build branding.......2005-08-21
If you want do develop a brand name, this is the right book. It presents an overall process on how to buid a branding.
One of the best logo design books EVER.......2002-04-29
This is a beatifully designed book that is very complete. There are hundreds of examples of good design, and enough text to satisfy those who need detailed explanations. Quite simply, I have seen nearly all the books available on logo design, and this one of the best I have ever seen.
Interesting Art Book.......2001-03-11
I basicly see this book as an art book. Enjoy the design of old and contemporary trademarks and their functions. The text though, is very technical - as in other areas of marketing, the science of trademarks and branding is overacademized for nothing.
A beautifully illustrated look at trademarks.......1997-07-14
Per Mollerup's Marks of Excellence is an interesting and beautifully illustrated look at trademarks. The most interesting part for me are the little anecdotes which occur here and there about particular trademarks. For example the Guinness harp is based on the O'Neill clan harp, when the Irish State was formed in 1922 they had to reverse the harp because Guinness owned the copyright.
The look and feel of the book is similar to any of the Graphis range. The book begins with a brief look at the precursors of trademarks such as heraldry, monograms and brands for animals and goods. It then examines the design process looking at the type of corporate identities that can be created and their application. The bulk of the book though is the taxonomy of trademarks breaking them down into classes, such as birds, botanical, buildings etc.
There is a brief look at the background to the trademark accompanied by the name of company which uses the trademark and the designers behind it.
Book Description
While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession.
The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered.
The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others.
Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising:
Building successful brands
Strategy development
The analysis and interpretation of qualitative research
Creative briefing
Media strategy
AND NEW IN THIS EDITION:
Managing relationships
Evaluating advertising
Loyalty
Shareholder value
Total communication strategy
Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis.
Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA.
Up-to-date and thoroughly revised
Retains one of the most prominent author teams in this sector
Broadened to take account of the marketing as well as advertising sectors
Customer Reviews:
Superb collection of articles by current UK ad practitioners.......1999-03-04
AS the intro says, most people who write books on advertising are either out of the business or not exactly top of their craft.
This book brings together leading names such as Steve Henry and Jim Kelly who share their thoughts on various industry trends.
Jim Kelly's guide to surviving a pitch alone is worth the price.
Book Description
'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation.
A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing.
The book shows how to:
· Draw up an outline e-marketing plan
· Evaluate and apply e-marketing principles & models
· Integrate online and offline communications
· Implement customer-driven e-marketing
· Reduce costly trial and error
· Measure and enhance your e-marketing
· Drive your e-business forward
As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.
A highly practical user focused introduction
The most highly regarded author team in this new field
The core text for the CIM's E-marketing award
Customer Reviews:
Great Boook.......2006-11-03
Is a good book have a lot of information and is very professional and easy to read.
Book Description
Written by a professional speaker who has taught thousands of college students, corporate personnel, and military officers, this succinct book presents practical information on public speaking in an interesting, engaging, and practical way. It gets right to the business of teaching people how to speak effectively, a trait that is most admired by others. Using practical examples from classroom, business, and social settings, this book explains how to use humor, clarification, proof, and visual supporting materials to speak effectively and ensure successful delivery. For corporate trainers and personnel who need to learn the key concepts of delivering an effectively public speech.
Book Description
Ben & Jerry's, Virgin UK and Nordstrom. These international leaders have discovered the secret Freemantle reveals here: that applying the highest level of emotional intelligence improves customer satisfaction and sustains growth.
Customer Reviews:
Making the most of potential through emotional attachment.......1998-09-13
Having just been sent a copy of David Freemantle's latest book I can totally recommend it. David uses live examples from many different companies across the world and it is one of those management books that you don't put down. Page after page of common sense combined with a real understanding of the problems that organisations are having as we approach this new age of opportunity. David explains has given many examples of organisations that can prove that by caring about people you can be incredibly successful. A great read for any leader that wants to unleash the potential of people across the business. We are all still learning and David's book leaves you with the feeling that with belief anything is possible.
Average customer rating:
- great for school teaching
|
Advertising Excellence (Mcgraw Hill Series in Marketing)
Courtland L. Bovee , and
John V. Thill
Manufacturer: Mcgraw-Hill College
ProductGroup: Book
Binding: Hardcover
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Advertising
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| New & Used Textbooks
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| Qualifying Textbooks - Fall 2007
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ASIN: 007006847X |
Customer Reviews:
great for school teaching.......1999-08-03
it's a complete book, not to deep, but enough to over view advetising.
presents theory and practice in a easy-to-learn form.
i use it with my students, with very good results.
Book Description
This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on June 1, 1992. The length of the article is 1393 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Announcing the winners: creative retailers recognized for excellence in advertising. (Advertising)
Author: Ruth Hamburg
Publication:
Do-It-Yourself Retailing (Magazine/Journal)
Date: June 1, 1992
Publisher: National Retail Hardware Association
Volume: v162
Issue: n6
Page: p84(4)
Distributed by Thomson Gale
Book Description
This digital document is an article from Automatic Merchandiser, published by Thomson Gale on November 1, 2005. The length of the article is 683 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Baseball legends celebrate 'Opening Day' at the new Kar's Nuts location.(PROFILES IN EXCELLENCE)
Publication:
Automatic Merchandiser (Magazine/Journal)
Date: November 1, 2005
Publisher: Thomson Gale
Volume: 47
Issue: 11
Page: 32(2)
Distributed by Thomson Gale
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