History: Fiction or Science? (Chronology, No. 1)
Average customer rating: 4.5 out of 5 stars
  • Has history been tampered with?
  • Calculations are only as good as your numbers
  • Pants on fire?
  • Accepted History & Chronology Must Be Changed.
  • Very Interesting
History: Fiction or Science? (Chronology, No. 1)
Anatoly Fomenko
Manufacturer: Mithec
ProductGroup: Book
Binding: Paperback

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ASIN: 2913621058

Book Description

Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.

Customer Reviews:

5 out of 5 stars Has history been tampered with?.......2007-10-23

Watch Video Here: http://www.amazon.com/review/RAZQNMXM4M9CL Has history been tampered with? Yes, it has! Did events and eras such as the crucifixion of Jesus Christ, the Roman Empire , the Dark Ages, and the Renaissance, actually occur within a very different chronology from what we've been told? Yes, they certainly did!

The history of humankind is both drastically shorter and dramatically different than generally presumed.

Why is it so? On one hand, it was usual custom to justify the claims to title and land by age and ancestry, and on the other the court historians knew only too well how to please their masters. The so called universal classic world history is a pack of intricate lies for all events prior to the 16th century. World history as we learn it today was entirely fabricated in the 16th-18th centuries. It's likely that nobody told you before, but

there is not a single piece of firm written evidence or artefact that is reliably and independently dated prior to the 11th century.

Naturally, after what you've learned in school and university, you will not easily believe that the classical history of ancient Rome, Greece, Asia, Egypt, China, Japan, India, etc., is manifestly false.

You will point accusing finger to the pyramids in Egypt, to the Coliseum in Rome and Great Wall of China etc., and claim, aren't they really ancient, thousands of years ancient? Well, there is no valid scientific proof that they are older than 1000 years!

The oldest original written document that can be reliably dated belongs to the 11th century!

New research asserts that Homo sapiens invented writing (including hieroglyphics) only 1000 years ago. Once invented, writing skills were immediately and irreversibly put to the use of ruling powers and science.

The consensual chronology we live with was essentially crafted in the 16th century by the Jesuits.

The world history was compiled from contradictory mix of innumerable copies of ancient Latin and Greek manuscripts and other irrefutable proofs delivered by late mediaeval astronomers that were cemented by the authority of writings of the Church Fathers.

Early in life, we learn about ancient history. Children love the magical lessons of history - they are like fairy tales. Teachers recite breathtaking stories; very soon We learn by heart the names and deeds of brave warriors, wise philosophers, fabulous pharaohs, cunning high priests and greedy scribes.

We learn of gigantic pyramids and sinister castles, kings and queens, dukes and barons, powerful heroes and beautiful ladies, emaciated saints and low-life traitors.

Ancient history is based documents, manuscripts, printed books, paintings, monuments and artefacts - called primary sources.

The problem is that neither these ancient documents, nor events described therein can be irrefutably dated, moreover they contradict each other for the most part.

When a school textbook tells us that Genghis Khan in year X or Alexander in year Y, have each conquered half of the world, it means only that it is so said in some of the written sources.

There are no answers to simple questions:

When were these primary sources written?

Where and by whom were these sources found?

It is wrongly presumed that ancient and medieval chronicles, written by Genghis Khan's or Alexander the Great contemporaries and eyewitnesses, are readily available. Actually, only sources written hundreds or even thousands of years after the events are there, compiled mostly in the 16th 18th centuries, or even later.

As a rule, these sources suffered considerable multiple manipulations, falsifications and distortions by editing. At the same time,

innumerable originals of ancient documents under various pretexts were destroyed in Europe under various pretexts.

The names of persons and geographical sites often changed meaning and location during the course of the centuries.

Geographical locations became clearly defined on maps only with the advent of printing.

This made possible the circulation of identical copies of the same map for purposes of the military, navigation, education and governance tasks.

Historians from Oxford say: "hey, everybody knows that Julius Caesar lived in the first century B.C.

`Julius Caesar' statement is only a point of view as

there is simply no irrefutable documentary proof that Julius Caesar or any other great name of antiquity ever existed.

Better than that - extremely rare sources that can be reliably dated back to the 10th-14th centuries A D, do not show the polished picture of classical history.

They show a picture both contradictory and confusing.

All methods of dating of ancient sources and artefacts are erroneous:

Radio-carbon C14 method produces dating with exactitude of plus minus 1500 years, therefore it is too crude for dating of events in historical timeframe!

The Almagest tractate, which lies as corner stone contemporary chronology, compiled in the 2nd century A D by Ptolemy, the founding father of astronomy, contains astronomical data of 9th to 16th century!

The Bronze Age,that has supposedly began 5000 years ago. Bronze is made of 90% copper and 10% tin, but the technology for tin extraction dates back to 14th century A D!.

All eclipses contained in manuscripts, like Thucydides one, relating 'ancient' events have exclusively medieval dating. All horoscopes cut in stone or painted in Egyptian temples, like Dendera have exclusively early medieval dating solutions.

Not quite what you have learned in school? Open your eyes, and, you will find sufficient proof to reach step by step the inevitable conclusion that the classical chronology is false and therefore, that the history of ancient and medieval world universally accepted today, is also false. Have a fresh outlook on everything said or printed about "ancient" and "enigmatic" Roman, Greek and Egyptian, medieval as well as all other "lost and found" civilizations.

Antiquity and Dark Ages are phantoms invented in the 16th 18th and polished in 19th 20thcenturies. Human civilization is in fact barely 1000 years old!

This book will change your perception of History forever!
What if Ancient Rome, Greece and Egypt were invented during Renaissance?
What if The Old Testament was a rendition of events of the Middle Ages?
What if Jesus Christ was born in 1053 and crucified in 1086 AD?
Sounds Unbelievable?
Not after you've read "History: Fiction or Science?" by Anatoly Fomenko, the genius mathematician.
Armed with astronomy and computers Anatoly Fomenko turns History into a rocket science.

3 out of 5 stars Calculations are only as good as your numbers.......2007-08-03

Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.

5 out of 5 stars Pants on fire?.......2007-07-19

Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.

5 out of 5 stars Accepted History & Chronology Must Be Changed. .......2007-04-09

There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.

For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.

5 out of 5 stars Very Interesting.......2007-03-07

It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.
Emu and Economic Policy in Europe: The Challenge of the Early Years (In Association With the European Community)
Average customer rating: Not rated
    Emu and Economic Policy in Europe: The Challenge of the Early Years (In Association With the European Community)

    Manufacturer: Edward Elgar Publishing
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
    InternationalInternational | Economics | Business & Investing | Subjects | Books
    Money & Monetary PolicyMoney & Monetary Policy | Economics | Business & Investing | Subjects | Books
    FinanceFinance | Business & Investing | Subjects | Books | Banks & Banking | Corporate Finance | Foreign Exchange | Inflation | Interest
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    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    ASIN: 1843761521

    Book Description

    `All the economists who have contributed to this volume are both distinguished scholars and active participants in the policy debate. Over the years, they have greatly helped policymakers, at the national and Union levels, to identify and understand the difficult policy choices involved in the running of EMU. I am grateful for their contribution to the success of the euro.'

    - From the foreword by Pedro Solbes

    European Monetary Union (EMU) is a completely new policy regime which has significant economic implications and which, it is hoped, will ultimately enhance the role of Europe on the world stage. EMU and Economic Policy in Europe takes stock of the initial experiences of EMU and assesses the challenges which will have to be addressed in the early years of its existence to ensure its long-term objectives are successfully achieved.

    Bringing together leading scholars and policymakers, the book considers some of the most pertinent and significant issues surrounding the euro from a variety of different perspectives. These include the behavior of monetary and fiscal authorities, the implications for policy co-ordination, the impact of the euro on financial markets and the consequences of EU enlargement.

    The distinguished array of authors have produced a comprehensive and balanced assessment of the initial economic and policy challenges facing EMU. European policymakers, financial economists and anyone with an interest in the process of European integration will benefit from reading this accomplished book.
    The Cistercians in the Early Middle Ages: Written to Commemorate the Nine Hundredth Anniversary of Foundation of the Order at Citeaux in 1098 Under the Patronage of Blessed Vincent Kadlubek
    Average customer rating: Not rated
      The Cistercians in the Early Middle Ages: Written to Commemorate the Nine Hundredth Anniversary of Foundation of the Order at Citeaux in 1098 Under the Patronage of Blessed Vincent Kadlubek
      David H. Williams
      Manufacturer: Gracewing
      ProductGroup: Book
      Binding: Hardcover

      Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
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      Church Institutions & OrganizationsChurch Institutions & Organizations | Ministry & Church Leadership | Christianity | Religion & Spirituality | Subjects | Books
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      ASIN: 0852443501
      An Early History of the Economic Institutions of Europe
      Average customer rating: Not rated
        An Early History of the Economic Institutions of Europe
        Frederick Louis Nussbaum
        Manufacturer: Beard Books
        ProductGroup: Book
        Binding: Paperback

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        GeneralGeneral | Europe | History | Subjects | Books
        ASIN: 1587981122

        Book Description

        A detailed history of the development and influence of European culture and its economic society.

        Restaurant Marketing for Owners and Managers (Wiley Restaurant Basics Series)
        Average customer rating: 3.5 out of 5 stars
        • Way too basic if you have restaurant or marketing background
        • Wow
        • Restaurant Marketing
        Restaurant Marketing for Owners and Managers (Wiley Restaurant Basics Series)
        Patti J. Shock , John T. Bowen , and John M. Stefanelli
        Manufacturer: Wiley
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Business & Investing | Subjects | Books
        Hospitality, Travel & TourismHospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books
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        Similar Items:
        1. The Food Service Professionals Guide to Restaurant Marketing & Advertising for Just a Few Dollars a Day (Food Service Professionals Guide to, 3.) The Food Service Professionals Guide to Restaurant Marketing & Advertising for Just a Few Dollars a Day (Food Service Professionals Guide to, 3.)
        2. The Food Service Professionals Guide To: Restaurant Promotion & Publicity For Just A few Dollars A Day (The Food Service Professionals Guide, 4) The Food Service Professionals Guide To: Restaurant Promotion & Publicity For Just A few Dollars A Day (The Food Service Professionals Guide, 4)
        3. Restaurant Biz Is Showbiz!: Why Marketing Is the Key to Your Success Restaurant Biz Is Showbiz!: Why Marketing Is the Key to Your Success
        4. Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget
        5. Restaurants That Work: Case Studies of the Best in the Industry Restaurants That Work: Case Studies of the Best in the Industry

        ASIN: 0471226270

        Book Description

        The complete guide to marketing for restaurant managers By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more.

        Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.

        Customer Reviews:

        1 out of 5 stars Way too basic if you have restaurant or marketing background.......2005-05-11

        I have two issues with this book: First, the information is far too basic to be of use to anyone with even minimal restaurant and/or marketing experience. For instance, the authors use highlight boxes to define ultra-basic terms like "discount pricing" (even the definitions are obvious: "pricing ... to generate more customer traffic.")
        The second problem I have is that the authors and publisher misrepresent what this book is about. If you look at the chapter titles, this book is nothing more than a simplistic how-to-open-a-restaurant book - yet they are selling it as a marketing guide for owners and managers.
        Here's some examples of chapter titles - Does this sound like an oversimplified start-up guide?
        Chapter 1: What am I getting in to?
        Chapter 2: Location: Where am I going to put his place?
        Chapter 4: Who are my customers?
        Chapter 5: Menu Development
        Chapter 6: How much do I charge for this stuff?
        Unless you have zero business know-how and absolutely no restaurant experience this is DEFINITELY a book not to waste your money on.

        5 out of 5 stars Wow.......2004-03-18

        This is a complete and comprehensive book, outlining and explaining every important detail or owning/managing a restaurant.
        There is no other book available with the information this book contains. It is up to the minute with the newest technology available to the business.
        If there is one book to get on this subject, this is it.

        4 out of 5 stars Restaurant Marketing.......2004-01-13

        Restaurant marketing is ever-evolving and it takes staying on top of the latest restaurant marketing ideas and strategies to stay ahead of the competition. I recommend this book. Also visit www.quantifiedmarketing.com
        Shock in Advertising (Best Ads)
        Average customer rating: Not rated
          Shock in Advertising (Best Ads)
          Dave Saunders
          Manufacturer: B.T. Batsford
          ProductGroup: Book
          Binding: Hardcover

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          ASIN: 0713479043
          E-Shock : The New Rules--Internet Strategies for Retailers and Manufacturers
          Average customer rating: 3.5 out of 5 stars
          • E-shock value
          • E-Shock: The New Rules
          E-Shock : The New Rules--Internet Strategies for Retailers and Manufacturers
          Michael De Kare-Silver
          Manufacturer: AMACOM
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Business & Investing | Subjects | Books
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          ASIN: 0814471161

          Book Description

          Skyrocketing growth in online shopping has spurred a whole new set of survival rules for retailers and manufacturers. And while traditional bricks-and-mortar businesses will still exist in the e-commerce landscape, the rules of the game have changed.

          Should retailers abandon their stores and jump headfirst into e-commerce--or revitalize them to withstand home-shopping temptations? Should manufacturers set up their own direct-to-consumer operations? Is there any way to compromise? E-SHOCK supplies the hard-hitting answers. Written by an international business strategist and Internet guru, this enlightening, practical book supplies:

          * An astute analysis of the far-reaching impact of the e-commerce revolution
          * 30 essential survival rules for retailers and manufacturers
          * The ES Test that pinpoints products and services best suited for online selling
          * Guidelines for identifying the right strategy for a specific company
          * Profiles of 8 innovative companies that have pioneered change
          * Plus many more tools for preparing for the new challenges of the electronic age.

          Customer Reviews:

          3 out of 5 stars E-shock value.......2002-11-17

          Panic! Alert! Paradigm shift! "E-shock" originates from that obnoxious time period when everyone with a mouth, pen or posterior spouted Darwinist warnings of extinction for any business that failed to embrace the Internet and its associated New Economy. "The new game in town means some of the traditional barriers are breaking down and new ones are taking their place," de Kare-Silver states. "Understand these new rules and win. Ignore them and die."

          DIE!

          "E-shock" is clearly intended to arouse Joe Businessman's survival instincts. For a college geography student like me, it fails to get the adrenaline pumping. Fortunately, it is a quick read. De Kare-Silver writes about modern consumer time poverty -- one of the reasons you're reading this may very well be that you're too busy and pressured to bother making it to the bookstore -- and the book is thus written for the person on the go. Its never ending bullets, lists and overviews would tidily transfer to a PowerPoint presentation. In fact, I think I would rather have received the book in such a form.

          Without going into gruesome detail, "E-shock" is concerned with the implications of the e-commerce revolution for the retailer, manufacturer and business in general. The Internet has spawned a New Economy and with it come all sorts of changes that you'd better consider. You need to change your operations. You need to rethink your strategies. But don't worry; consultants such as De Kare-Silver are out there to help you.

          You need to realize that E-commerce investments can actually be earnings diluting. You should forget PE ratios when evaluating an e-business. You should consider internet flotations as part of the formula for delivering shareholder value.

          You should also do away with commas.

          "E-shock" finds this form of punctuation antiquated in the context of the new business-writing environment. When I read sentences such as, "Bursting onto the scene in 1994 it has caused a major rethink on how to sell products and services to consumers," I can't go any further without penciling in a comma between '1994' and 'it.'

          But I'm just a stodgy old dinosaur lumbering along shackled to the Old Punctuation. If I had an ounce of self-preservation, I would adapt and invest in the New Punctuation, which I suspect goes something like this:

          1) Because they take up time and space do not bother with commas and in order to remain competitive you may have to do away with semicolons hyphens and 10% of your periods.

          2) Not only is "e-" an acceptable prefix to any word, concept or phrase, it is the New Prefix. It is the e-new e-way of e-doing e-things so e-get e-with e-the e-program e-.

          3) A major issue will be punctuation distribution. In a virtual sentence, how do you deliver your periods, semicolons and exclamation points to the sentence's consumer? You may have to try novel approaches such as starting sentences with ampersands or centralizing all of your paragraph's periods next to one word with a high demand, such as "the."

          4) Some forms of punctuation will be easier to adapt to the virtual environment than others. A big factor is familiarity. Consumers will be quite willing to see periods, commas and question marks in their virtual sentences, but more obscure things like tildes (~) will seem less trustworthy to online readers.

          5) Accept the fact that cannibalisation will occur. For example, semicolons may be used in many instances in which a period would suffice instead. You may not use as many periods as you used to, but that's simply part of the New Punctuation.

          I hope you invest in this book so that you'll be more prepared for these sort of changes. As de Kare-Silver says, "It's a bit like staking out the ground for the future and the market recognises to survive ... [one must] do that and to do it now. Like the gold rush, there is only going to be so much territory, so ... [one must] stake out [one's] share."

          Of course, the gold rush only lasted a few years. This book is already in its second edition and I wouldn't be e-shocked if it needs updating again soon.

          4 out of 5 stars E-Shock: The New Rules.......2002-02-22

          In the book, E-Shock: The New Rules ¡V Internet Strategies for Retailers & Manufacturers, the author, Michael de Kare-Silver, not only presents a lot of e-commerce pioneer¡¦s examples, but also quotes data (from leading journals and newspapers) and interviews (from business executives and think tanks) to help answer those questions. As a whole, the book is not a theoretical but practical, up-to-date volume and, especially, will help retailers and manufactures answer whether their companies are ready for virtual selling and how to proceed opportunities for e-commerce.

          De Kare-Silver acknowledges that forecasting future market development can never be an exact science, but he argues that he has been enormously encouraged in his conclusions and convictions by a number of people. In the first part of the book, de Kare-Silver cites a bunch of reports from newspapers and magazines (e.g. Business Week, Reuter News Service, etc), interviews of CEOs (e.g. Bill Gates) and research or report (e.g. A.C. Nielsen research) to support his assertions. For example, he quotes Gate¡¦s words: ¡§The internet is a tidal wave. It will wash over nearly all industries drowning those who don¡¦t learn to swim in its wave¡¨ (p. 40). Moreover, Jagadish Sheth, professor of marketing in Goizueta business school, indicates that ¡§the combination of technology sophistication, equipment power and ease of use plus the supporting infrastructure will make electronic purchasing widespread in the U.S. by the year 2005¡¨ (P. 42). Those consolidated assertions give de Kare-Silver a stronger ground to say that it¡¦s time to go shopping on line.

          Also, de Kare-Silver believes, ¡§survival of the fittest.¡¨ Timing, keen observation and real-time decisions decide if you will be a winner or a loser in the future e-shopping competition. So he also gives the readers some innovative companies (e.g. 1-800-FLOWER, First Direct, Levi Strauss) that pioneered changes in the electronic selling arena. They have a history of innovation and they are learning on e-commerce at every step. He strongly recommends that it is important to be at the forefront as the internet develops. That is to say, you lose one minute, and you may lose forever in the e-shopping era.

          Then, he tries to analyze the far-reaching impacts of the e-commerce revolution and provides essential survival rules for retailers and manufacturers. Facing up to the skyrocketing growth in online shopping, he argues that some of old business administration models are no longer applicable, and as a result, winners in the future need to learn new rules early and learn to play by them. The soaring growth in e-shopping has generated a new set of survival rules for retailers and manufacturers. De Kare-Silver tries to pinpoint some rules and strategies for those who are interested in e-shopping to abide by. Some of these new rules include ¡§be ready to cannibalize,¡¨ ¡§be prepared to become a multi-channel operator,¡¨ ¡§get on interactive TV,¡¨ ¡§think in terms of convenience, convenience, convenience,¡¨ ¡§create a sense of community service¡¨ and the like, is a blueprint for the retailers doing business in the 21st century. Indeed, he tells retailers and manufacturers how to seize the competitive edge in time to help their business.

          De Kare-Silver highly recommends retailers and manufactures take ES (electronic shopping) TEST into account when propelling e-shopping. The ES TEST, which provides simple step approaches (including product characteristics, familiarity and confidence, and consumer attributes) will help the retailers and manufactures to evaluate products and services best suited for online selling. As De Kare-Silver put it, ¡§the marketplace is dynamic, things are changing rapidly¡K, those who watch their marketplaces carefully and evaluate the trends rigorously can put themselves in the best possible position to respond electronically if and when demand
          grow¡¨ (p. 117).

          The book¡¦s most intriguing chapter is ¡§ the next wave in e-shopping.¡¨ De Kare-Silver reminds us of thinking about the next wave in e-shopping in the last part of the book. In addition to sophisticated consumer demand, rapidly improving technologies are the key forces driving the changes in shopping habits and the arrival of new wave in e-shopping.

          With the development of digital TV, de Kare-Silver wonders if this new technology will be the winner of e-shopping in the future. Consequently, he interviews leading experts and commentators including Curtis Kopf ... Mike Nevin (from Dixons), Bruce Lynn (from Microsoft¡¦s Web TV), and James Ackerman & Julian Eccles (From BiB TV) to help answer the question. They dare not disagree that the wave of the future in e-shopping is digital TV because many large corporations are investing heavily in TV interactive shopping channel. Digital TV, undoubtedly, will become omnipresent quickly and play a significant role in e-shopping in the future.

          By and large, the author prefers giving empirical cases to building theories, so it is easy to read even though your background is not related to business. The rules or strategies previously mentioned teach retailers and manufactures how to respond to changes and competition. This book targets retailers and manufactures: how to make profits and survive in the changing market. These are the important issues the author discusses, but I think the author can do more. I suggest that the author can mention the issue of business ethics. Are there any new strategies or rules that may invade consumer¡¦s privacy? Should retailers and manufactures adapt all the data of consumers they get on line for any purpose? These questions are needed to discuss more for developing a sound e-shopping environment. Business rules and strategies are necessary, however, business ethics cannot be neglected, either.

          The author also mentions a bunch of examples from the UK, U.S., and some from Japan. However, people in different countries, of course, do not share the same attributes. Undoubtedly, you cannot assure if the rules and strategies workable in the western world will fit in the rest of the world. If the author can compare the differences of e-shopping experiences in different countries and create some alternative rules and strategies, I would be further likely to back him up.
          Non-shock therapy: how one community bank successfully realigned its employees' attitude toward sales through a technique that sidestepped sudden, jolting ... : An article from: ABA Bank Marketing
          Average customer rating: Not rated
            Non-shock therapy: how one community bank successfully realigned its employees' attitude toward sales through a technique that sidestepped sudden, jolting ... : An article from: ABA Bank Marketing
            Robert G. Michaud
            Manufacturer: Bank Marketing Assn.
            ProductGroup: Book
            Binding: Digital

            GeneralGeneral | Business & Investing | Subjects | Books
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            ASIN: B000B7NYBE
            Release Date: 2005-08-30

            Book Description

            This digital document is an article from ABA Bank Marketing, published by Bank Marketing Assn. on July 1, 2005. The length of the article is 2021 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

            Citation Details
            Title: Non-shock therapy: how one community bank successfully realigned its employees' attitude toward sales through a technique that sidestepped sudden, jolting changes.(Sales Culture openion)
            Author: Robert G. Michaud
            Publication: ABA Bank Marketing (Magazine/Journal)
            Date: July 1, 2005
            Publisher: Bank Marketing Assn.
            Volume: 37 Issue: 6 Page: 24(5)

            Distributed by Thomson Gale
            SHOCK FETISH.: An article from: Arena Magazine
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              SHOCK FETISH.: An article from: Arena Magazine
              Michele Willson
              Manufacturer: Arena Printing and Publications Pty. Ltd.
              ProductGroup: Book
              Binding: Digital

              HistoryHistory | Subjects | Books | Africa | Americas | Ancient | Arctic & Antarctica | Asia | Audiobooks | Australia & Oceania | Europe | Gay & Lesbian | Historical Study | Large Print | Middle East | Military | Military Science | Russia | United States | World
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              ASIN: B0008H3RV4
              Release Date: 2005-07-28

              Book Description

              This digital document is an article from Arena Magazine, published by Arena Printing and Publications Pty. Ltd. on April 1, 2000. The length of the article is 1012 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

              Citation Details
              Title: SHOCK FETISH.
              Author: Michele Willson
              Publication: Arena Magazine (Refereed)
              Date: April 1, 2000
              Publisher: Arena Printing and Publications Pty. Ltd.
              Page: 10

              Distributed by Thomson Gale
              Shock mailers that jolt your audience. (campaign brochures): An article from: Campaigns & Elections
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                Shock mailers that jolt your audience. (campaign brochures): An article from: Campaigns & Elections
                Eva Pusateri
                Manufacturer: Campaigns & Elections, Inc.
                ProductGroup: Book
                Binding: Digital

                HistoryHistory | Subjects | Books | Africa | Americas | Ancient | Arctic & Antarctica | Asia | Audiobooks | Australia & Oceania | Europe | Gay & Lesbian | Historical Study | Large Print | Middle East | Military | Military Science | Russia | United States | World
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                ASIN: B00093LLEC
                Release Date: 2005-07-28

                Book Description

                This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on May 1, 1995. The length of the article is 751 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                From the supplier: Direct mailing of campaign fliers is a good way to get free media mileage, as the media consulting firm hired by the New York Republican Assembly Campaign Committee found out. The firm sent shocking fliers to target audiences, which the Democrats promptly decried in the media as negative politics. Media, however, reprinted the materials as stories, thus gaining precious coverage for the firm's clients.

                Citation Details
                Title: Shock mailers that jolt your audience. (campaign brochures)
                Author: Eva Pusateri
                Publication: Campaigns & Elections (Refereed)
                Date: May 1, 1995
                Publisher: Campaigns & Elections, Inc.
                Volume: v16 Issue: n5 Page: p41(2)

                Distributed by Thomson Gale
                Shock Marketing: Advertising, Influence and Family Values
                Average customer rating: Not rated
                  Shock Marketing: Advertising, Influence and Family Values
                  Joe Marconi
                  Manufacturer: Bonus Books
                  ProductGroup: Book
                  Binding: Hardcover

                  GeneralGeneral | Business & Investing | Subjects | Books
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                  ASIN: 1566250811
                  Raddin's elastic railway chair: Description
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                    Raddin's elastic railway chair: Description
                    John Raddin
                    Manufacturer: s.n
                    ProductGroup: Book
                    Binding: Unknown Binding

                    GeneralGeneral | Railroads | Transportation | Nonfiction | Subjects | Books
                    ASIN: B0008AZU7K
                    Shock Advertising: Shock & Controversy In Modern Ads
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                      Shock Advertising: Shock & Controversy In Modern Ads
                      Lazar Dzamic
                      Manufacturer: Dakini Books
                      ProductGroup: Book
                      Binding: Hardcover

                      GeneralGeneral | Commercial | Graphic Design | Design & Decorative Arts | Arts & Photography | Subjects | Books
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                      ASIN: 0953703274

                      Books:

                      1. History: Fiction or Science? (Chronology, No. 1)
                      2. History: Fiction or Science? Dating methods as offered by mathematical statistics. Eclipses and zodiacs. Chronology Vol.I
                      3. Holistic Darwinism: Synergy, Cybernetics, and the Bioeconomics of Evolution
                      4. In Search of Shareholder Value: Managing the Drivers of Performance (2nd Edition)
                      5. Instant Productivity Toolkit, The
                      6. Integrated Account Management: How Business-To-Business Marketers Maximize Customer Loyalty and Profitability
                      7. Interest Rate Models - Theory and Practice: With Smile, Inflation and Credit (Springer Finance)
                      8. Kansas Health Care in Perspective 2001: A Statistical View of Health Care in the Sunflower State (Kansas Health Care in Perspective)
                      9. Landmarks in Modern American Business (Magill's Choice)
                      10. Legal Reasoning And Legal Writing: Structure, Strategy, And Style

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