Fodor's Toronto 2007: With Niagara Falls & the Niagara Wine Region (Fodor's Gold Guides)
Average customer rating: Not rated
    Fodor's Toronto 2007: With Niagara Falls & the Niagara Wine Region (Fodor's Gold Guides)
    Fodor's
    Manufacturer: Fodor's
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
    GuidebooksGuidebooks | Reference & Tips | Travel | Subjects | Books
    Niagara FallsNiagara Falls | New York | States | United States | Travel | Subjects | Books
    GeneralGeneral | Canada | Travel | Subjects | Books
    TorontoToronto | Cities | Canada | Travel | Subjects | Books
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    Similar Items:
    1. Streetwise Toronto (Streetwise) Streetwise Toronto (Streetwise)
    2. Frommer's Toronto 2007 (Frommer's Complete) Frommer's Toronto 2007 (Frommer's Complete)
    3. Top 10 Toronto (Eyewitness Travel Guides) Top 10 Toronto (Eyewitness Travel Guides)
    4. Frommer's Niagara Region Frommer's Niagara Region
    5. Lonely Planet Toronto Lonely Planet Toronto

    ASIN: 1400017386
    Release Date: 2007-02-06

    Book Description

    Skyrocket to the top of the CN Tower, hit the patois for great eats and people-watching, sail on Lake Ontario, wander through the Hockey Hall of Fame, or browse the art at a downtown gallery - Fodor's Toronto 2007 offers all these experiences and more! Our local writers have traveled throughout the country to find the best hotels, restaurants, attractions and activities to prepare you for a journey of stunning variety. Before you leave for your trip be sure to pack your Fodor's guide to ensure you don't miss a thing.

    The San Francisco Chronicle sums it up best –"Fodor's guides are saturated with information."

    - We frequently update our Toronto guide, and we make every effort to bring you the most accurate and thorough book. Plus we provide timely updates about the area at Fodors.com.
    - Unlike other travel books, Fodor's guides rely heavily on local experts who know the territory best–so you know you're seeing the real Toronto.
    - We give you the planning tools you need to tailor your trip. We give options for all budgets. You make the choices

    Fodor's Toronto 2006: With Niagara Falls & the Niagara Wine Region (Fodor's Gold Guides)
    Average customer rating: Not rated
      Fodor's Toronto 2006: With Niagara Falls & the Niagara Wine Region (Fodor's Gold Guides)
      Fodor's
      Manufacturer: Fodor's
      ProductGroup: Book
      Binding: Paperback

      GuidebooksGuidebooks | Reference & Tips | Travel | Subjects | Books
      Niagara FallsNiagara Falls | New York | States | United States | Travel | Subjects | Books
      GeneralGeneral | Canada | Travel | Subjects | Books
      TorontoToronto | Cities | Canada | Travel | Subjects | Books
      OntarioOntario | Provinces | Canada | Travel | Subjects | Books
      Gold GuidesGold Guides | Fodor's | Guidebook Series | Travel | Subjects | Books
      North AmericaNorth America | Travel | Subjects | Books
      GeneralGeneral | Travel | Subjects | Books
      Similar Items:
      1. Niagara Falls: A Guide for Tourists Niagara Falls: A Guide for Tourists
      2. Streetwise Toronto (Streetwise) Streetwise Toronto (Streetwise)
      3. Top 10 Toronto (Eyewitness Travel Guides) Top 10 Toronto (Eyewitness Travel Guides)
      4. Frommer's Toronto 2006 (Frommer's Complete) Frommer's Toronto 2006 (Frommer's Complete)
      5. Western New York, An Explorer's Guide: From Niagara Falls and Southern Ontario to the Western Edge of the Finger Lakes Western New York, An Explorer's Guide: From Niagara Falls and Southern Ontario to the Western Edge of the Finger Lakes

      ASIN: 1400016061
      Release Date: 2006-02-07

      Book Description

      Skyrocket to the top of the world's tallest freestanding tower, ferry out for an island getaway on Lake Ontario, bring on the maple syrup for the best French toast around, or browse the Inuit art at a well-established downtown gallery—Fodor's Toronto 2006 offers all these experiences and more! Our local writers have traveled throughout the area to find the best hotels, restaurants, attractions and activities to prepare you for a journey of stunning variety. Before you leave for your trip be sure to pack your Fodor's guide to ensure you don't miss a thing.

      The San Francisco Chronicle sums it up best —"Fodor's guides are saturated with information."

      - We update our Toronto guide every year. You won't find a more accurate, current guidebook anywhere.
      - Unlike other travel books, Fodor's guides rely heavily on local experts who know the territory best—so you know you're seeing the real Toronto.
      - We give you the planning tools you need to tailor your trip. We give options for all budgets. You make the choices.

      -----------------------------------
      With Fodor’s you get much more than a guidebook–we make it easy for you to customize your dream vacation.

      Visit www.fodors.com to find up-to-date travel bargains, mini-guides to worldwide destinations, information on local festivals, dazzling drives, maps, vacation planning tips and much more!

      And, for more insider secrets, visit “Travel Talk” and “Rants and Raves” online at www.fodors.com/forums to get advice from other travelers like you.
      Fodor's Toronto 2004 (Fodor's Gold Guides)
      Average customer rating: 3.5 out of 5 stars
      • decent, but not great
      • A fine book and great for first time travelers
      • Reasonable city guide but mildly bland for Toronto.
      Fodor's Toronto 2004 (Fodor's Gold Guides)
      Fodor's
      Manufacturer: Fodor's
      ProductGroup: Book
      Binding: Paperback

      GuidebooksGuidebooks | Reference & Tips | Travel | Subjects | Books
      GeneralGeneral | Canada | Travel | Subjects | Books
      TorontoToronto | Cities | Canada | Travel | Subjects | Books
      OntarioOntario | Provinces | Canada | Travel | Subjects | Books
      Gold GuidesGold Guides | Fodor's | Guidebook Series | Travel | Subjects | Books
      North AmericaNorth America | Travel | Subjects | Books
      GeneralGeneral | Travel | Subjects | Books
      ASIN: 1400012945
      Release Date: 2004-03-02

      Book Description

      As Canada's cultural and communications capital, Toronto is a bustling city that draws millions of visitors each year. Our resident writers have hit the pavement in search of the perfect hotels, restaurants, attractions and activities to make your trip both worthwhile and memorable. Whether you are attending the Toronto Film festival or standing on the glass floor of the CN Tower observation deck overlooking the city, you are sure to be impressed by this vibrant city. Before you leave for this exciting and dynamic city be sure to pack your Fodor's guide to ensure you don't miss a thing!

      The San Francisco Chronicle sums it up best "Fodor's guides are saturated with information."

      - Two-color interior design makes it easier to find the information you need
      - Fodor's Choice Ratings flag must-see sights and hidden treasures
      - Hotel and restaurant reviews that cover all budgets
      - Plus multi-day itineraries to help travelers build the right trip for them

      Customer Reviews:

      3 out of 5 stars decent, but not great.......2004-01-09

      Fodor's guidebooks are decent in that they provide short, simple facts and info on destinations. The Toronto guidebook is no different. The big complaint is the lack of good maps (though i can't be too picky, you can't really rely on maps in a paperback guidebook!). I tend to prefer frommer's guides, as i find their recommendations to be more bang on, and to my budget. I recommend using a combination of good guidebooks like frommers and Let's Go, in addition to the traveler-submitted hotel review sites like www.zoomandgo.com, or the ones on travelocity.

      4 out of 5 stars A fine book and great for first time travelers.......2001-04-25

      I mainly use and still buy Fodor's series for most of my traveling for ease of use of the book and familiarity. However, I do have to admit that the maps could be more detailed. For budget or more seasoned travelers who prefer a detailed map of the walking tours and do not need the section about how to pack and where to keep your passport try the awesome Lonely Planet or something else. On the historical stuff, I would say this book is just fine. On my next travel (not to Toronto) I'll try Let's Go and Frommer's, heard lots of goody stuff about them and never use them before.

      3 out of 5 stars Reasonable city guide but mildly bland for Toronto........1999-07-03

      This book begins with a short yet reasonable first orientation to the city with much of its bulk devoted to simple data in categorized lists.

      Probably quite useful to someone who has never been to Toronto before but not the stimulating read the present-day "Megacity" deserves.

      My personal impression was that while the guide does explicitly note the excitement of this new, diverse first city of Canada, it doesn't go far enough to actually capture or express it.

      Yes, it is a fine book for what it is -- a city guide with lots of basic information -- but even there I had a couple of points of contention.

      For one thing, as soon as I opened the book and saw the map of Toronto's location between Michigan and New York state, which I did like, I wondered, however, why one of the major freeways -- the 402 from Port Huron -- was left off.

      Another example was the piece of information connecting Canada's federal official French-English language policy and highway signs. One has nothing to do with the other since traffic signs, regulations and highways are totally under Provincial not Federal jurisdiction. What concerned me here was the thought of visiting drivers getting the impression that driving regulations might be consistent throughout Canada.

      It seems like the book is primarily targeted to Americans. If I am correct, Americans already know that Toronto is a new, big and exciting city before they even bother to pick up a book on it. The city guide which describes Toronto deserves to be a lot more motivating than that level of excitement which Fodor's standard format relegates to it's run-of-the-mill city guides.
      2 KL Gold will be a busy place in '06.(Top 5 Junior Mining Companies): An article from: Northern Ontario Business
      Average customer rating: Not rated
        2 KL Gold will be a busy place in '06.(Top 5 Junior Mining Companies): An article from: Northern Ontario Business
        Adelle Larmour
        Manufacturer: Thomson Gale
        ProductGroup: Book
        Binding: Digital

        GeneralGeneral | Business & Investing | Subjects | Books
        GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
        ASIN: B000GI3NIC
        Release Date: 2006-06-27

        Book Description

        This digital document is an article from Northern Ontario Business, published by Thomson Gale on June 1, 2006. The length of the article is 773 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

        Citation Details
        Title: 2 KL Gold will be a busy place in '06.(Top 5 Junior Mining Companies)
        Author: Adelle Larmour
        Publication: Northern Ontario Business (Magazine/Journal)
        Date: June 1, 2006
        Publisher: Thomson Gale
        Volume: 26 Issue: 8 Page: 16(1)

        Distributed by Thomson Gale
        3 Gold Eagle eyes new gold deposit.(Gold Eagle Mines Ltd.)(Company overview): An article from: Northern Ontario Business
        Average customer rating: Not rated
          3 Gold Eagle eyes new gold deposit.(Gold Eagle Mines Ltd.)(Company overview): An article from: Northern Ontario Business
          Ian Ross
          Manufacturer: Thomson Gale
          ProductGroup: Book
          Binding: Digital

          GeneralGeneral | Business & Investing | Subjects | Books
          GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
          ASIN: B000P7UYQ8
          Release Date: 2007-04-06

          Book Description

          This digital document is an article from Northern Ontario Business, published by Thomson Gale on February 1, 2007. The length of the article is 801 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

          Citation Details
          Title: 3 Gold Eagle eyes new gold deposit.(Gold Eagle Mines Ltd.)(Company overview)
          Author: Ian Ross
          Publication: Northern Ontario Business (Magazine/Journal)
          Date: February 1, 2007
          Publisher: Thomson Gale
          Volume: 27 Issue: 4 Page: 20(1)

          Article Type: Company overview

          Distributed by Thomson Gale
          5 Former Goldcorp CEO's legal battle for shareholder votes.(Top 5 Newsmakers of the year): An article from: Northern Ontario Business
          Average customer rating: Not rated
            5 Former Goldcorp CEO's legal battle for shareholder votes.(Top 5 Newsmakers of the year): An article from: Northern Ontario Business
            Nick Stewart
            Manufacturer: Thomson Gale
            ProductGroup: Book
            Binding: Digital

            GeneralGeneral | Business & Investing | Subjects | Books
            GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
            ASIN: B000MDFSKC
            Release Date: 2007-01-02

            Book Description

            This digital document is an article from Northern Ontario Business, published by Thomson Gale on December 1, 2006. The length of the article is 728 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

            Citation Details
            Title: 5 Former Goldcorp CEO's legal battle for shareholder votes.(Top 5 Newsmakers of the year)
            Author: Nick Stewart
            Publication: Northern Ontario Business (Magazine/Journal)
            Date: December 1, 2006
            Publisher: Thomson Gale
            Volume: 27 Issue: 2 Page: 17(1)

            Distributed by Thomson Gale
            5 Lake Shore Gold project advances underground.(5 hot Junior Mining Companies): An article from: Northern Ontario Business
            Average customer rating: Not rated
              5 Lake Shore Gold project advances underground.(5 hot Junior Mining Companies): An article from: Northern Ontario Business
              Nick Stewart
              Manufacturer: Thomson Gale
              ProductGroup: Book
              Binding: Digital

              GeneralGeneral | Business & Investing | Subjects | Books
              GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
              ASIN: B000O58UCQ
              Release Date: 2007-03-07

              Book Description

              This digital document is an article from Northern Ontario Business, published by Thomson Gale on February 1, 2007. The length of the article is 593 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

              Citation Details
              Title: 5 Lake Shore Gold project advances underground.(5 hot Junior Mining Companies)
              Author: Nick Stewart
              Publication: Northern Ontario Business (Magazine/Journal)
              Date: February 1, 2007
              Publisher: Thomson Gale
              Volume: 27 Issue: 4 Page: 21(1)

              Distributed by Thomson Gale
              Archean lode gold deposits in Ontario (Ontario Geological Survey miscellaneous paper)
              Average customer rating: Not rated
                Archean lode gold deposits in Ontario (Ontario Geological Survey miscellaneous paper)

                Manufacturer: Ontario Ministry of Northern Development and Mines
                ProductGroup: Book
                Binding: Unknown Binding

                Prospecting & MiningProspecting & Mining | Earth Sciences | Science | Subjects | Books
                GeneralGeneral | Geology | Earth Sciences | Science | Subjects | Books
                ASIN: 077294105X
                Bands' deal with mine hinges on environmental assessment.: An article from: Northern Ontario Business
                Average customer rating: Not rated
                  Bands' deal with mine hinges on environmental assessment.: An article from: Northern Ontario Business
                  Jim Hopper
                  Manufacturer: Laurentian Business Publishing, Inc.
                  ProductGroup: Book
                  Binding: Digital

                  GeneralGeneral | Business & Investing | Subjects | Books
                  GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
                  ASIN: B0009259U0
                  Release Date: 2005-07-28

                  Book Description

                  This digital document is an article from Northern Ontario Business, published by Laurentian Business Publishing, Inc. on October 1, 1990. The length of the article is 894 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                  Citation Details
                  Title: Bands' deal with mine hinges on environmental assessment.
                  Author: Jim Hopper
                  Publication: Northern Ontario Business (Magazine/Journal)
                  Date: October 1, 1990
                  Publisher: Laurentian Business Publishing, Inc.
                  Volume: v11 Issue: n1 Page: p2(1)

                  Distributed by Thomson Gale
                  Booze, boats and billions: Smuggling liquid gold
                  Average customer rating: Not rated
                    Booze, boats and billions: Smuggling liquid gold
                    C. W Hunt
                    Manufacturer: Billa Flint Publications
                    ProductGroup: Book
                    Binding: Unknown Binding

                    CriminologyCriminology | Crime & Criminals | Nonfiction | Subjects | Books
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                    ASIN: 0968576214

                    The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy (Communication, Society and Politics)
                    Average customer rating: Not rated
                      The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy (Communication, Society and Politics)
                      Adam F. Simon
                      Manufacturer: Cambridge University Press
                      ProductGroup: Book
                      Binding: Paperback

                      DemocracyDemocracy | Government | Nonfiction | Subjects | Books
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                      GeneralGeneral | Politics | Nonfiction | Subjects | Books
                      Practical PoliticsPractical Politics | Politics | Nonfiction | Subjects | Books
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                      3. The Creation of the Media: Political Origins of Modern Communication The Creation of the Media: Political Origins of Modern Communication
                      4. News: The Politics of Illusion (Longman Classics Series) (6th Edition) (Longman Classics Series) News: The Politics of Illusion (Longman Classics Series) (6th Edition) (Longman Classics Series)
                      5. News: The Politics of Illusion (Longman Classics Series in Political Science), Fifth Edition News: The Politics of Illusion (Longman Classics Series in Political Science), Fifth Edition

                      ASIN: 0521001919

                      Book Description

                      This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences.
                      Corpus-based approaches and discourse analysis in relation to reduplication and repetition [An article from: Journal of Pragmatics]
                      Average customer rating: Not rated
                        Corpus-based approaches and discourse analysis in relation to reduplication and repetition [An article from: Journal of Pragmatics]
                        S.p. Wang
                        Manufacturer: Elsevier
                        ProductGroup: Book
                        Binding: Digital

                        GeneralGeneral | Business & Investing | Subjects | Books
                        GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
                        ElsevierElsevier | By Publisher | e-Docs | Formats | Books
                        ASIN: B000RR2U6S

                        Book Description

                        This digital document is a journal article from Journal of Pragmatics, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

                        Description:
                        Reduplication is important in language studies. Its linguistic form at the lexical level has long been explored in terms of various formalist theories. However, the linguistic function at other levels such as the discourse layer tends to be ignored. A reduplication corpus (ongoing compilation; 1687 items in total thus far) has been constructed as the baseline for an integrated approach to the interplay of various kinds of repetition in the use of language. The frequency of each token was calculated based on its occurrence in the British National Corpus (BNC). Then a wordlist with the top 102 items was proposed for related research topics such as frequency, percentage coverage, concordance, and collocation in terms of McCarthy's framework (1990 and later) using MonoConc Pro, WordSmith 4.0 and the SARA 3.2 software. The probability of collocation was calculated in terms of mutual information (MI). The higher the MI score, the more genuine the association between two items (Church and Hanks, 1990). A powerful search engine, Google, was further employed to locate relevant texts on websites for the analysis of reduplication from lexical to discourse levels. Both reduplication and repetition do play a significant role and exhibit extensively a certain language musicality in our everyday life.
                        The Discourse of Advertising (Interface (London, England).)
                        Average customer rating: Not rated
                          The Discourse of Advertising (Interface (London, England).)
                          Guy Cook
                          Manufacturer: Routledge
                          ProductGroup: Book
                          Binding: Paperback

                          GeneralGeneral | Business & Investing | Subjects | Books
                          AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                          GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
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                          Media StudiesMedia Studies | Social Sciences | Nonfiction | Subjects | Books
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                          2. Advertising as Communication (Studies in Communication) Advertising as Communication (Studies in Communication)
                          3. Advertising and Popular Culture (Feminist Perspective on Communication) Advertising and Popular Culture (Feminist Perspective on Communication)
                          4. Provocateur: Images of Women and Minorities in Advertising Provocateur: Images of Women and Minorities in Advertising
                          5. Decoding Advertisements (Ideas in Progress) Decoding Advertisements (Ideas in Progress)

                          ASIN: 0415234557

                          Book Description

                          The second-edition of The Discourse of Advertising has been substantially revised and includes new material and advertisements. Cook argues that advertisements are always engaged in a complex interaction with the texts around them-music and images-and the people who make and experience them.

                          The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity (Oxford Studies in Sociolinguistics)
                          Average customer rating: Not rated
                            The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity (Oxford Studies in Sociolinguistics)
                            Paul Bruthiaux
                            Manufacturer: Oxford University Press, USA
                            ProductGroup: Book
                            Binding: Hardcover

                            GeneralGeneral | Business & Investing | Subjects | Books
                            AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                            GeneralGeneral | Criticism & Theory | History & Criticism | Literature & Fiction | Subjects | Books
                            GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
                            LinguisticsLinguistics | Words & Language | Reference | Subjects | Books
                            ASIN: 0195100328

                            Book Description

                            Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads. Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that any variation would be due to the particular needs of each category. To prove this he describes the linguistic structure of classified ads, and shows that they are characterized by a minimal degree of morphosyntactic elaboration. He then examines aspects of their conventions to highlight the role of pre-patterned and prefabricated segments whose collocational rigidity may force the inclusion of otherwise dispensable items. He finds that there is indeed significant variation across ad categories in terms of morphosyntactic elaboration, and concludes that this is due to a greater or lesser need to be explicit, as well as a greater or lesser anticipation of interaction. Finally, he examines the implications of these findings for the study of linguistic simplification and register variation.
                            Idioma y publicidad.(extractos de un discurso de Jacobo Zabludovsky, periodista)(TT: Language and advertising.)(TA: excerpts of a discourse by Jacobo Zabludovsky, ... journalist): An article from: Siempre!
                            Average customer rating: Not rated
                              Idioma y publicidad.(extractos de un discurso de Jacobo Zabludovsky, periodista)(TT: Language and advertising.)(TA: excerpts of a discourse by Jacobo Zabludovsky, ... journalist): An article from: Siempre!
                              Jacobo Zabludovsky
                              Manufacturer: Edicional Siempre
                              ProductGroup: Book
                              Binding: Digital
                              ASIN: B0008IONHA
                              Release Date: 2005-07-28

                              Book Description

                              This digital document is an article from Siempre!, published by Edicional Siempre on October 24, 2001. The length of the article is 1424 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                              Citation Details
                              Title: Idioma y publicidad.(extractos de un discurso de Jacobo Zabludovsky, periodista)(TT: Language and advertising.)(TA: excerpts of a discourse by Jacobo Zabludovsky, journalist)
                              Author: Jacobo Zabludovsky
                              Publication: Siempre! (Refereed)
                              Date: October 24, 2001
                              Publisher: Edicional Siempre
                              Volume: 48 Issue: 2523 Page: 10

                              Distributed by Thomson Gale
                              The Language of Advertising (Intertext Series)
                              Average customer rating: Not rated
                                The Language of Advertising (Intertext Series)
                                Angela Goddard
                                Manufacturer: Routledge
                                ProductGroup: Book
                                Binding: Paperback

                                GeneralGeneral | Business & Investing | Subjects | Books
                                AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                                Logic & LanguageLogic & Language | Philosophy | Nonfiction | Subjects | Books
                                Media StudiesMedia Studies | Social Sciences | Nonfiction | Subjects | Books
                                CultureCulture | Sociology | Social Sciences | Nonfiction | Subjects | Books
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                                3. Decoding Advertisements (Ideas in Progress) Decoding Advertisements (Ideas in Progress)
                                4. Visual Persuasion: The Role of Images in Advertising Visual Persuasion: The Role of Images in Advertising

                                ASIN: 0415145988

                                Book Description

                                The Language of Advertising:
                                * looks at the relationship between advertising and culture
                                * focuses on the interrelation of language, image, typeface
                                * draws on literary and linguistic theory for analysis of texts
                                * explores specific advertising strategies such as hooklines, puns, connotations
                                * examines a wide range of adverts from British Airways to Castlemaine XXXX
                                A learned discourse on NAHD, AAHP, HighButtonShoeThink, and getting some boogie into your buns. (National Association for Hospital Development, Association ... An article from: Fund Raising Management
                                Average customer rating: Not rated
                                  A learned discourse on NAHD, AAHP, HighButtonShoeThink, and getting some boogie into your buns. (National Association for Hospital Development, Association ... An article from: Fund Raising Management
                                  Willard Bailey
                                  Manufacturer: Hoke Communications, Inc.
                                  ProductGroup: Book
                                  Binding: Digital

                                  GeneralGeneral | Business & Investing | Subjects | Books
                                  GeneralGeneral | Business & Investing | HTML | Formats | e-Docs | Formats | Books
                                  ASIN: B0008MGU5O
                                  Release Date: 2005-07-28

                                  Book Description

                                  This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on January 1, 1990. The length of the article is 1500 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                                  Citation Details
                                  Title: A learned discourse on NAHD, AAHP, HighButtonShoeThink, and getting some boogie into your buns. (National Association for Hospital Development, Association for the Advancement of Healthcare Philanthropy) (Health Care Fund Raising) (column)
                                  Author: Willard Bailey
                                  Publication: Fund Raising Management (Magazine/Journal)
                                  Date: January 1, 1990
                                  Publisher: Hoke Communications, Inc.
                                  Volume: v20 Issue: n11 Page: p64(2)

                                  Article Type: column

                                  Distributed by Thomson Gale
                                  MediaSpeak: Three American Voices
                                  Average customer rating: 5 out of 5 stars
                                  • How to Know What They're REALLY Saying!
                                  MediaSpeak: Three American Voices
                                  Roy F Fox
                                  Manufacturer: Praeger Publishers
                                  ProductGroup: Book
                                  Binding: Hardcover

                                  Popular CulturePopular Culture | Social Sciences | Nonfiction | Subjects | Books
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                                  RhetoricRhetoric | Words & Language | Reference | Subjects | Books
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                                  ASIN: 0275961931

                                  Book Description

                                  This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages. This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.

                                  Customer Reviews:

                                  5 out of 5 stars How to Know What They're REALLY Saying!.......2001-01-12

                                  This book is a fascinating read for anyone curious about the ways that language (including both words and images) is being used and abused in society today.

                                  The first part of the book sets out some guidelines for analyzing and interpreting "mediaspeak," using some basic principles from rhetoric, logic, and general semantics, but presenting them in a lively, readable discussion with lots of current examples. This sets the tone of the whole book, as it shows how to "read between the lines" of current media messages and images.

                                  MediaSpeak would be a great textbook for advanced high school or college classes in composition, speech, linguistics, social psychology, applied logic, or cultural studies. Using the methods Fox presents, students could examine the many, MANY examples of "doublespeak," "salespeak," and "sensationspeak" that surround and bombard them every day. Nothing could be more important to citizens in a democracy than the kind of logical literacy that such a study would promote.

                                  I especially like the way the author melds stories-current, historical, and his own personal ones-into a thoughtful yet entertaining mix. For instance, discussing the history of Doublespeak, Fox observes that "by the mid-1700s America's landowning aristocracy mainly feared that those groups they were exploiting the most-the poor whites, the Indians, and the slaves-would somehow unite against them. . . . The ruling class resolved this dilemma by creating a wondrous invention-not liberty and equality, but the language of liberty and equality-not the real thing, but a representation of the real thing. The flaming prose of Thomas Paine and others was perfect for keeping poor whites, Native Americans, and black slaves off the backs of the ruling class. The patricians' patriotic rhetoric galvanized just enough poor whites to fight against Britain." (65)

                                  In addition to such historical background, Fox names and discusses the unexamined assumptions that allow doublespeak to work its magic so effectively on the American psyche, such as a belief in "rugged individualism," "newer is always better," and various questionable myths about technology. In the latter discussion we learn that Microsoft technicians have been instructed not to use the term "bugs" in conjunction with computer malfunctions but to call problems, instead, "known issues, undocumented behaviors, and design side effects." (77) Along the way, Fox cites his own experiences, such as discovering Sartre and Warhol in the Kansas City Public Library, as well as referring to research he has conducted on the effect of TV commercials on school-age children.

                                  MEDIASPEAK, it seems to me, would appeal to any reader who is interested in making sense of the blooming, buzzing confusion of our new electronic world. Thumbs Up!
                                  Pragmatics of Persuasive Discourse in Spanish Television Advertising (SIL International and the University of Texas at Arlington Publications in Linguistics, vol. 137)
                                  Average customer rating: Not rated
                                    Pragmatics of Persuasive Discourse in Spanish Television Advertising (SIL International and the University of Texas at Arlington Publications in Linguistics, vol. 137)
                                    Karol J. Hardin
                                    Manufacturer: SIL International
                                    ProductGroup: Book
                                    Binding: Paperback

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                                    ASIN: 1556711506
                                    Release Date: 2001-09-01

                                    Product Description

                                    This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies pragmatic models to commercials for products and services from three countries—Chile, Spain, and the United States. She addresses the questions:
                                    (1) Which pragmatic devides occur most frequently?
                                    (2) How are these devices linguistically coded?
                                    (3) Are any differences evident between regional varieties of Spanish? and
                                    (4) How are pragmalinguistic features of television advertising used to effect persuasion? The most representative variables include speech acts, indexicals, politeness, implicatures, violations of Grice's Maxims, and speaker considerations.

                                    The study contributes to the cross-linguistic understanding of pragmatics and of persuasion in Spanish by
                                    (1) offering a procedure that may be replicated;
                                    (2) addressing multiple pragmatic categories; and
                                    (3) examining the relationship between pragmatic strategies and persuasion among Spanish speakers. Given the vital role of the media in society, Spanish television advertising reflects the pragmatic communication of persuasion by and to Spanish speakers.

                                    Pragmática de discurso persuasivo de publicidad de television en español

                                    Esta investigación analiza las maneras pragmáticas en las cuales se usa el español para persuadir en la publicidad de televisión y contribuye al entendimiento lingüístico de pragmática y persuasión en español. El libro está escrito en inglés.

                                    Table of Contents

                                    List of Tables
                                    Acknowledgments

                                    Introduction
                                    1.1 Media language
                                    1.2 Goals of this study
                                    1.3 Advertising and persuasive discourse
                                    1.4 Overview

                                    Procedure and Method
                                    2.1 Design of the study
                                    2.2 Method of analysis
                                    2.3 Sample analysis of an ad

                                    Analysis and Results
                                    3.1 Introduction
                                    3.2 Pragmatic strategies reflected in the data
                                    3.3 Linguistic realization of strategies in the data
                                    3.4 Distributive patterns
                                    3.5 Summary of analysis and results

                                    Pragmatics and Persuasion
                                    4.1 Introduction
                                    4.2 How pragmatic strategies effect persuasion in the data

                                    Conclusions and Implications
                                    5.1 Conclusions
                                    5.2 Support of existing literature
                                    5.3 Applications, limitations, and implications
                                    5.4 Conclusion

                                    Appendix A: A Critical Review of Literature
                                    A brief history of advertising
                                    The language of advertising
                                    Pragmatic categories addressed in this study
                                    The Cooperative Principle and Grice s Maxims
                                    Other strategies in advertising
                                    Appendix B: Database Sample
                                    Appendix C: Number of Comparable Ads by Product in Each Country
                                    Appendix D: Distribution of Pragmatic Strategies: Preference by Country
                                    References
                                    SIL International and the University of Texas at Arlington Publications in Linguistics 137
                                    Presidential Campaign Discourse: Strategic Communication Problems (S U N Y Series in Human Communication Processes)
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                                      Presidential Campaign Discourse: Strategic Communication Problems (S U N Y Series in Human Communication Processes)

                                      Manufacturer: State University of New York Press
                                      ProductGroup: Book
                                      Binding: Hardcover

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                                      ASIN: 0791426815

                                      Book Description

                                      Communication problems faced by presidential candidates in modern elections are examined from a variety of perspectives. The book focuses on the decisions candidates must make about political discourse, such as the speeches, interviews, debates, and ads which make up national campaigns, and the media reporting of these messages. The contributors include Frederick J. Antczak, Sandra Bauman, Paul E. Corcoran, Suzanne M. Daughton, Gail Fairhurst, Richard Gregg, Susan Herbst, Montague Kern, Kathleen E. Kendall, Joshua Meyrowitz, Diana Owen, Marilyn Roberts, Craig A. Smith, Mary E. Stuckey, Jimmie Trent, Judith Trent, and Ron Wendt.

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