Average customer rating:
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European Economists of the Early 20th Century: Studies of Neglected Thinkers of Belgium, France, the Netherlands and Scandinavia
Manufacturer: Edward Elgar Publishing
ProductGroup: Book
Binding: Hardcover
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ASIN: 1858980887 |
Book Description
m-Business technology enables you to achieve extraordinary organizational agility Q and deliver unprecedented value to customers wherever they are. In Business Agility, Internet Week columnist Nicholas D. Evans draws upon real case studies to illuminate today's best m-Business strategies and tactics, and offers a complete step-by-step blueprint for execution: planning, process models, architecture, implementation, and much more.
Download Description
m-Business technology enables you to achieve extraordinary organizational agility -- and deliver unprecedented value to customers wherever they are. In Business Agility, Internet Week columnist Nicholas D. Evans draws upon real case studies to illuminate
Customer Reviews:
Marvelous Mobile Masterpiece.......2002-01-28
Nick Evans has a great sense of the mobile marketplace. This book is a solid balance of the high level trends in the mobile industry and practical examples of businesses deploying these technologies.
Amazon.com
Cisco Systems is one of the most valuable companies in the world, yet few know very much about it. Making the Cisco Connection, by Upside Media CEO and editor David Bunnell, is a clear and comprehensive corporate history that certainly will change that. Beginning with the firm's 1984 founding at Stanford University--when Leonard Bosack and Sandy Lerner first concocted a way for different computer systems to communicate with each other--Bunnell follows the major players and their key actions in order to place this continuing Silicon Valley success story in the proper perspective. There's its meteoric rise at the cusp of the online age, when Bosack and Lerner initially devised the electronic router that is now the backbone of the Internet. There's the power struggle with a venture capitalist that ousted this once-married duo, the marketing savvy that ultimately gave their product an 80 percent market share, the acquisition strategy that has brought both allies and competitors into the fold, the culture that celebrates cooperation and fair play, the ongoing drive to become an even broader communication gateway. These and other moves, which Bunnell fully details, have built a company worth $200 billion today. "In the end," he writes, "who knows?" --Howard Rothman
Book Description
Cisco Systems is known among the technology elite in Silicon Valley as one of the most successful companies to emerge from the Valley in many years. It has been dubbed computing's next Superpower.
Just as Intel and Microsoft soared to lofty heights with the rise of the personal computer, Cisco Systems is flying on the spectacular updraft of the Internet. The company, which makes specialized computers that route information through a network--acting as a sort of data traffic cop--has captured 85 percent of the market for routers used as the backbone of the biggest network of them all, the Internet. As a result, over the last five years, the value of Cisco's total outstanding stock has risen over 2,000 percent--twice the increase of Microsoft Corp. stock in the same period. Beginning as a tale of two college sweethearts at Stanford University who cofounded the company fifteen years ago, the often-told Cisco legend has all the makings of a great novel--love, money, a villain or two, corporate coups, and the sweet taste of victory. But mostly, the Cisco story is a very unusual tale of corporate success. Despite the struggle of passing through several regimes, Cisco managed to hit all the crucial spots of its business. Cisco consistently bested competitors like 3Com and IBM with insight, innovation, customer focus, and one of the biggest corporate buying sprees in history. Making the Cisco Connection deftly traces the networking giant's path to success, from its founding couple, Sandra Lerner and Leonard Bosack, to current CEO John Chambers. It highlights the company's astounding knack for buying other businesses and making them part of a huge conglomerate; its own highly developed use of technology; and its unusually tight-knit culture. Featuring the perspective of top Cisco executives and competitors, this book reveals how Cisco's technology, employees, and even its competition have blended to make Cisco possibly the most important company shaping the future of communications. Next to ruthless competitors Microsoft and Intel, Cisco shines with a kinder, gentler image, emphasizing happy customers and employees. You'll see how Cisco built its impressive culture by cultivating community, boosting morale, whittling down bureaucracy, and saving money to boot. This book also explains how Cisco is positioning itself to enter a new competitive playing field, moving beyond Internet routers in an attempt to build a single, giant, global communications system--based on the Internet--that would make the current telephone system obsolete. Cisco wants to be the company that delivers the infrastructure of this new network, which will combine computer networks with telephones, television, radio, and satellite communications. To do that, it is now challenging global giants such as Lucent Technologies and Fujitsu. Cisco plans to become the backbone of the entire communications industry, making it a corporation of incredible power as the Internet Age blossoms in the new millennium.
Provocative and instructive, Making the Cisco Connection traces the unique history of one of the most profitable and enduring technology companies in business today.
Acclaim for Making the CISCO Connection
"If you want to learn the whole scoop about the first Internet-Age company, and one of the most successful firms of any age, you've come to the right place. Bunnell's treatment of Cisco's rise--and continued rise--is fascinating and full of human detail. It's clear that Cisco is not just a firm with great technology, but also great leaders and managers."--Thomas H. Davenport, Director, Andersen Consulting Institute for Strategic Change; Professor, Boston University School of Management
"Cisco has emerged as a twenty-first century leader. David Bunnell captures the ongoing story of the Cisco executive team exploiting IT, structuring a unique organization, and creating a dynamic strategy for this breakaway dot com company."--Richard L. Nolan, William Barclay Harding Professor of Business Administration, Harvard Business School
Customer Reviews:
Technology company from start-up through growth stages.......2007-07-27
Some reviewers call this text a "puff piece." I don't see that. It is possible that Bunnell was friendly with Cisco management when he wrote the book -- why not? He has access to better information that way.
But whether the book is biased is less important than what it covers. Cisco Systems is a company started in what amounts to a living room, by tech people who could foresee a market for equipment that could make computers talk to each other -- computers which at the time were in nearby buildings, never mind around the world!
Every entrepreneur can benefit from a history that tells us how Leonard Bosack and Sandra Lerner can go from the leaders of a start-up that had more sales than it could manufacture for, to unemployed with stock options worth millions. It's too bad the book didn't follow them after they left Cisco, as their story (especially Lerner's) may be worth another book.
Not every small company can grow to Cisco's size, but any small company that survives must face a maturing process that promises to completely change the way it does business. This book serves as a signpost for all entrepreneurs, telling us what's just ahead.
Could be alot better.......2003-03-18
After seeing CISCO profiled on one of Robert Cringley's Nerds 2.0.1 documentary, I was fascinated about how one of the giants of communications was created within a dining room.
I bought this book expecting to hear about the excitement and struggles of an organization as it is becoming very big, very fast. This book seemed to vaguely cover this period within Cisco's history. There is very little written about the struggle and difficulties within the management that must have existed at that time.
I would not recommend this book.
More pulp non-fiction from the assembly line.......2002-12-27
This book does a severe disservice to the Cisco story, and to the business book genre in general. The author's lack of insight, much less comprehension of the industry and technology is laughable. Worse yet, his lack of passion for the subject exposes the fact that book was basically a con on his readers.
Some representative excerpts:
1) "All and sundry goods could be purchased at McWhorters Express Store in building J. Money was available from the conveniently located ATM."
*Talk about telling a compelling story. Alas it has come to this.
2) "The Cisco-Powered Networks campaign was Cisco's first foray into the spehere of the home networking market."
*Wow. Time to get a better author, or at least an editor. Hilarious.
3) "Nouns and verbs in Cisco-speak include AccessPath, ClickStart, ..., and FastHub."
*What more can one say? Reading this book is laborious, and yet you will learn virtually nothing.
Given Cisco's incredible rise from tiny startup to global giant, somebody will eventually write a book that does justice to the story. But not yet, and when they do, I doubt if a "conveniently located ATM" will figure prominently.
A bit thin on details, but still a good story.......2002-02-06
There has not been a review on this bk for a while, so I thought I will do one. With Dot Com crashes, and Cisco laid off 7000+ workers in 2001, John Chambers' ideal of no large company wide lay offs provide an interesting contrast to much of the PR in this bk.
I have just finished reading Hard Drive, by Wallace; and Jack Straight from the Gut, by Jack Welch. Compare to these two books, Making the CISCO Connection was a bit thin on details. I do not know if its editorial lapses or the authors understanding of the material, Bunnell keeps making wild claims like " the future is going to be 100% pure IP.." with no supporting evidence. He also spent quite a few passages comparing ATM and IP as if they are competing technology trying to grap market share. ATM is just another way of hooking up networks like Frame Relay, ISDN... etc. and IP is a protocol that happily runs on any network technolgy that support it.
Jeff Bezos made a late appearance towards the end of the book, funny the author never mentioned who he was. There were quite a few of this name dropping with no adequate introductions. You'll get used to it and ignore it.
Still, a good story on the rise of Cisco, but don't look for a "behing-the-scene" management guidebook. For interesting decision making process of some of these industry players, go for Hard Drive.
Don't waste the money, read Cisco's press releases instead.......2001-08-13
Truly a puff piece. The authors don't acknowledge any of the major challenges facing Cisco or give any sort of balanced review of the company. Cisco and technological innovation are about as far apart as they are at Microsoft. It's just a marketing machine, pure and simple.
Average customer rating:
- Excellent author, worthwhile read.
- A lot of sound bites, not much meat!
- A firm commitment to playing it by ear.
- A "must" for telecommuncation executives & policy makers.
- An essential guide for corporate & business school libraries
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Strategic Marketing in Telecommunications
Maureen Rhemann
Manufacturer: Aegis Publishing Group, Ltd.
ProductGroup: Book
Binding: Paperback
Communications
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ASIN: 1890154172 |
Book Description
The telecom industry is undergoing unprecedented upheaval as the entire world deregulates and monopolies break apart. This guidebook will help telecom managers compete successfully.
Customer Reviews:
Excellent author, worthwhile read........2002-04-21
I appreciated Ms. Rhemann's perspective. Her analysis is useful, and the book will remain valuable over time. As an executive, the perpective is relevant, but may not be as appreciated by mid to lower-level staff.
I recommend this book to other communication industry executives.
A lot of sound bites, not much meat!.......2000-11-06
Strategic Marketing in Telecommunications does not live up to the reader's expectations. Maureen Rhemann does not provide enough actionable recommendations about how to market a product mix in the telecommunications industry. The author uses a lot of buzzwords and tired phrases to describe what is going on in the industry. Furthermore, Rhemann needs to pay better attention to the organization of her book. The author regularly repeats herself without adding much value to her message. Finally, Rhemann oversells her Texas-based consulting practice through the book to the annoyance of her readers.
A firm commitment to playing it by ear........2000-08-28
A light-hearted, superficial read for anyone interested in learning the new buzz words and hyperbole of the industry. The book is useful insofar as it sets the tone of the telecoms revolution, however it ultimately avoids analysis. The text is as hurried as the synthesis of ideas is absent. The outlook is curiously Texas-based. The use of strategic marketing in the title is really misleading as the book provides little new insight in this area.
A "must" for telecommuncation executives & policy makers........2000-04-07
Strategic Marketing In Telecommunications is devoted exclusively to marketing in the telecommunications industry. Telecom professionals needing up-to-the-minute advice on how to tackle the tough marketing challenges facing them in a turbulent, rapidly evolving communications industry will find Strategic Marketing In Telecommunications indispensable, invaluable reading. Maureen Rhemann gives managers and executives answers to their questions and solutions to their problems that they can implement immediately. Strategic Marketing In Telecommunications is "must" reading for telecommunications executives and corporate policy makers charged with prospering their companies in today's highly competitive global marketplace.
An essential guide for corporate & business school libraries.......2000-04-06
Serious corporate and business school libraries interested in telecommunications titles will find Strategic Marketing in Telecommunications an important key to understanding how the blossoming telecommunications market offers opportunities for all. From changing market forces and new trends to the impact of mergers and new customer demands, Strategic Marketing in Telecommunications provides a marketing survey which also explores industry opportunities for workers.
Book Description
Next generation wireless is not about technology, it is all about marketing….
What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book.
In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability.
3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support.
Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.
Download Description
Next generation wireless is not about technology, it is all about marketing What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.
Book Description
This digital document is an article from Software Industry Report, published by Millin Publishing, Inc. on July 10, 2000. The length of the article is 374 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: ADC's Strategic Alliance With NightFire.(Company Business and Marketing)
Publication:
Software Industry Report (Newsletter)
Date: July 10, 2000
Publisher: Millin Publishing, Inc.
Volume: 32
Issue: 13
Page: 5
Distributed by Thomson Gale
Average customer rating:
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Entertainment promotions profitable niche for ISM : An article from: Boulder County Business Report
Anjanette Mudd
Manufacturer: Boulder Business Information Corporation
ProductGroup: Book
Binding: Digital
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ASIN: B000B94GCI
Release Date: 2005-09-02 |
Book Description
This digital document is an article from Customer Interaction Solutions, published by Thomson Gale on September 1, 2005. The length of the article is 1674 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Keeping pace with corporate strategies: taking your customer care global.(OUTSOURCING)
Author: Amy S. Abrams
Publication:
Customer Interaction Solutions (Magazine/Journal)
Date: September 1, 2005
Publisher: Thomson Gale
Volume: 24
Issue: 3
Page: 60(3)
Distributed by Thomson Gale
Book Description
This digital document is an article from Customer Interaction Solutions, published by Technology Marketing Corporation on July 1, 2002. The length of the article is 346 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: SR. Teleperformance Group acquires Merkefon Group. (Strategic Alliances).
Publication:
Customer Interaction Solutions (Magazine/Journal)
Date: July 1, 2002
Publisher: Technology Marketing Corporation
Volume: 21
Issue: 1
Page: 20(1)
Distributed by Thomson Gale
Book Description
This digital document is an article from Rural Telecommunications, published by National Telephone Cooperative Association on May 1, 2004. The length of the article is 711 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: A team effort.(From the Editor)(Cover Story)
Author: Shary Denes
Publication:
Rural Telecommunications (Magazine/Journal)
Date: May 1, 2004
Publisher: National Telephone Cooperative Association
Volume: 23
Issue: 3
Page: 6(1)
Article Type: Cover Story
Distributed by Thomson Gale
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