Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Customer Reviews:
Looks Good.......2005-01-28
Got here just in time for my class. Book is in good condition, and was nice and cheap. Couldnt have chosen a better place to buy.
Interesting that after six editions I'm the first........2004-07-16
This book is a must read for any student in a graduate Integrated Marketing and Communications course. I especially found chapter 20 on marketing ethics informative and usefull for any individual planning on making marketing a career. The graphics are colorful and subject matter is presented in a useful and interesting manner. The questions and discussion formats at the end of the chapter make this textbook an easy use for instructors. Questions for discussion and assignments can be used directly from the book to the students. Makes homework interesting for the class and a snap for the teacher.
Average customer rating:
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Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)
Delbert I Hawkins ,
Roger J Best , and
Kenneth A Coney
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover
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ASIN: 0072416882 |
Book Description
Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning.
Book Description
"Kent Wertime successfully argues that while products are becoming more alike, brands can avoid 'commoditization' by drawing on the rich language of archetypes to tap into more unconscious and emotional levels that influence consumer perception and preference. His book provides a highly suggestive framework for bringing any brand to life." - Philip Kotler, S.C. Johnson Distinguished Professor of international Marketing, Kellogg Graduate School of Management, Northwestern University
"Building Brands and Believers offers striking new insights ino the ways in which companies connect with consumers. Kent Wertime's profound experience in marketing-across many products and regions of the world-has resulted in an intriguing and highly persuasive model, based on twelve simple archetypes. This highly original and thought-provoking book make an important new contribution to the branding debate." - Simon Anholt, Consultant and Author of Another one Bites The Grass
"A must-read for all marketers who value and apply consumer insights in thier decision making. Kent Wertime skillfully captures the connections between brands and the users' minds with simplicity and clarity." - Michael Tan, Senior Director of Marketing, Tricon Restaurants International Asia Franchise
"Kent Wertime is one of the most stimulating thinkers I've worked with. I am recommending this book as a superb analysis of how modern communication works. Buy it and learn how to build a brand." - John Goodman, President, OgilvyOne Asia-Pacific
"Brands are woven into the fabric of popular cultures the world over. By analyzing how brands connect with consumers, Building Brands & Believers shows how companies can communicate their brand and company images more effectively to create value and achieve superior business results." - Malcolm Sullivan, Marketing Director, China Mid-Pacific Region, FedEx
"Kent Wertime provides valuable insights on how companies can use archetypes to enhance their brands. This book will change many readers' views about the way to create effective images and communication." - Joerg Ohle, Regional Director, Bayer Health Care Asia Pacific
Book Description
Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook.
Book Description
Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook.
Average customer rating:
- Great college text: Clear, concise and relevent
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Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)
Del I. Hawkins ,
Roger J. Best , and
Kenneth A. Coney
Manufacturer: Irwin Professional Publishing
ProductGroup: Book
Binding: Hardcover
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ASIN: 0256218951 |
Book Description
CONSUMER BEHAVIOR is a 4-color undergraduate (and graduate) consumer behavior text. The major purpose of the this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.
Customer Reviews:
Great college text: Clear, concise and relevent.......2000-04-04
If you're interested in Consumer Behavior, grab this book. The writers of Consumer Behavior seem to have the student of all ages in mind. For both undergraduate to MBA programs, I felt the content (from case studies to psychological buyer behavior), lives up to its name.
The premise of the book: how understanding buyer behavior influences overall strategy.
If you're looking for a self-tutorial in Consumer Behavior, this is it.
Product Description
Publisher: Edition: Eighth
Book Description
Vivid account of a profoundly religious warrior society — from its most primitive days to the eve of the Spanish conquest in the early 16th century. Detailed accounts of life in a city-state, religious beliefs, public buildings and markets, home furnishings, family life, the conduct of war, language, music, much more. 39 illustrations, 2 maps.
Customer Reviews:
Utterly brilliant!.......2006-05-21
I'm a bit surprised nobody has yet reviewed this incredible book. Well, I might as well be the first.
The long short of it is: Anybody interested in Aztecs needs to read this book.
Soustelle ably demonstrates that there was more to Aztec society then war and human sacrifice, as he leads us first through the daily life of the average citizen of the Aztec empire, and from there goes on to talk about almost everything that a citizen could possibly come in contact with, from big things like the legal and educational systems, down to little things like what they ate where they went to the bathroom.
Soustelle's style is engaging and easy to read, and his immense admiration for the Aztecs is visible in nearly every sentence. In fact, sometimes it's almost too visible, as Soustelle doesn't really use the objective, detached style of writing that we modern readers are used to finding in history books. He often outright condemns both the Aztec merchant class and the Spanish conquistadors, which is a big no-no in history writing. That said, he spends most of the book examining subjects he admires, so these condemnations only occur in a few passages, and generally his enthusiasm for the subject matter is highly infectious. I'd be surprised if, after finishing this book, you didn't become a big Aztec booster.
There is only one other problem that kept me from giving the book a full five stars; it's a bit outdated. While the vast majority of information in Daily Life of the Aztecs is accurate, due to Soustelle's extensive use of primary sources, certain archeological evidence and ethnographical research has contradicted, or, more often expanded on Soustelle's understanding of Aztec life.
Because of this, you might want to select another more contemporary book as a companion to this one (If your library has a copy of the other Daily Life of the Aztecs, the one by David Carrasco and Scott Sessions, I recommend that one). I say companion because even though research on Aztec history has progressed since Soustelle's book was published in 1955, no modern book I have found comes close to having the breadth of subject matter or ease of reading as Daily Life of the Aztecs.
Book Description
Examine the fascinating and often controversial details of the daily lives of the ancient Aztecs through this innovative study written from the perspective of the history of religions. The Aztec people come to life for students, teachers, and interested readers through the exploration of the ceremonial character of their social and symbolic imagination. Insights into the communities they created, the games they played, the education they received, the foods they harvested, and the songs they sang, as well as the sacrificial rituals they performed, enable the reader to gain a better understanding of this complicated culture. The Aztecs organized their society as a microcosm of the cosmos that intricately linked all aspects of their daily lives to the natural and supernatural world. Carrasco explores the details of the Aztecs' lives and provides an in-depth look at all of these connections to help the reader comprehend the complexity of this ancient culture: The Aztec calendar, Aztec religion and myths, Aztec marketplace, Aztec art and architecture, Aztec war, and autosacrifice and sacrifice are just some topics among the vast number that are colorfully presented. Actual Aztec poems and riddles scattered throughout the text, provide an even deeper understanding of their world view. Carrasco also examines the Aztecs' violent encounter with Europeans and illustrates the long-term significance of colonialism and Aztec culture reflected in modern-day Mexican and Mexican American imaginations.
Average customer rating:
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THE DAILY LIFE OF THE AZTECS
SOUSELLE
Manufacturer: WEIDENFELD
ProductGroup: Book
Binding: Hardcover
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ASIN: B000S20I1Q |
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