Average customer rating:
- Instead read The Search For Order
|
Businessmen and Reform: A Study of the Progressive Movement
Robert Wiebe
Manufacturer: Ivan R. Dee, Publisher
ProductGroup: Book
Binding: Paperback
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Similar Items:
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The Search for Order, 1877-1920
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Triumph of Conservatism
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A Fierce Discontent: The Rise and Fall of the Progressive Movement in America, 1870-1920
ASIN: 0929587022 |
Book Description
In this perceptive, influential study of the Progressive movement, Mr. Wiebe shows how businessmen helped to shape--and were shaped by--social reform in the early years of the 20th century. Gracefully written, thoroughly researched, and imaginative. --American Historical Review
Customer Reviews:
Instead read The Search For Order.......2006-02-21
Businessmen and Reform is Robert H. Wiebe's first attemt at capturing the American Progressive Era. The Search for Order is his better work. I would only recommend this book if you have already read THe Search for Order.
Book Description
A start-to-finish publicity guide written by a working journalist instead of a PR person. Jeff Crilley, an Emmy Award winning reporter, shares secrets from inside a newsroom that even some PR pros don't know.
Customer Reviews:
An excellent, from the inside guide on how to win free publicity.......2007-07-03
A big part of promoting your product, books in my case, is PR. I have made contacting the press, writing press releases, and following up a regular habit. At first I was intimidated to call reporters and ask for a story or review about my books. Then I read Free Publicity and my trepidation went away.
Free Publicity is a valuable, inside look at how reporters think. It teaches what reporters are looking for in a story and gives practical advice on how to politely contact reporters and spin your product or service into a newsworthy story.
After I read Free Publicity I overhauled my whole approach to PR, and I found instant success in the way of newspaper exposure and radio interviews.
This book works. Read it now, follow it, and you will increase your press exposure for your company, product, service, book or whatever.
Thanks, Jeff. Keep up the good work.
Hope this helps.
-Craig Nybo, coauthor of Total Human: The Complete Strength Training System
This is a gold mine!.......2007-05-07
I was lucky enough to hear Jeff Crilley in person at a writer's conference.
I'd never been so influenced by a speaker in my life! He not only has career-changing advice for writers, but he presents it in a super fun manner. We blew bubbles, ate Pez, and played "Name That Tune."
Doesn't THAT sound like an author you would want to read?
Mr. Crilley, a veteran newsman and emmy winner, offers practical advice on how to write a GOOD press release - one that won't end up on the newsroom floor (with other press releases). He also gives a formula for getting free publicity through the diverse media branches.
I LOVE this book and intend to use the principles therein!
The info is worth MORE than the cost of the book.
Just Do It!.......2007-02-20
Beauty is in the eye of the beholder and Jeff Crilley has you make your press release a desired objection of affection to the media. I know of no other book like it! As a former corporate executive, now business owner, I wish I would have know about this book years ago.
He is a consumate professional and works to help anyone who asks. I have met too many people to count that have implemented Jeff's techniques with exceptional results. Many of them have been on national TV, including news shows and Oprah. To reach more people, Jeff is placing his free publicity tips on YouTube.
Using Jeff's techniques, you can get Free Publicity. If you buy just one book as a PR primer, it should be this book.
Required reading for everyone I hire.......2006-12-07
I've been a PR director for upteen years, and this is the best book written. This is required reading for every PR person that I hire.
Informative!.......2006-08-29
Award-winning journalist with two decades of TV news experience, Jeff Crilley is now on the air in the Dallas-Ft. Worth area. (He was at my hometown Minneapolis/St. Paul station for several years, and I recently heard him speak on this subject).
"I figured it was about time a working journalist explains how news works. In this book, you will learn the secrets to getting coverage from someone on the inside. It's the stuff which they don't teach in the PR courses in college."
Boy, he wasn't kidding.
Assignment editors at major market TV newsrooms quickly (seconds) decide what press release is worthy of coverage. Grab their attention with the headline and opening sentence as that may be all they read. Write like a reporter.
If you want the media to cover you, you have to do something different or controversial. Don't be ordinary. Make sure the idea passes the "who cares" test!
Make your PR release contain visual images, whether the information was sent to a newspaper, radio or TV station. Explain it so the reporter has something vivid to describe.
What are slow news days? Those are the days that you have a better chance of getting noticed by TV news. Crilley describes many stories that filled a slow news day, that otherwise would have never been done.
Crilley does a good job of opening our thinking about what is "news," and how to get our 15 minutes of fame. One chapter is on handling negative publicity, other is on that media feeding frenzy, and how you can tie your story to another story.
Passion, creativity, enthusiasm, controversial--just a few words that describe what you must bring to the table to get some PR looks. I learned a lot.
Armchair Interviews says: Listen and learn from this expert's excellent advice.
Book Description
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money.
You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.
Get professional publicity on a shoestring using next-generation promotional tools and technologies
Insider tips and techniques on message-crafting for noisy markets and getting free and effective media coverage
A Silicon Valley insider's guide to how the high-tech industry and new technologies are transforming the publicity game for every business
Customer Reviews:
Fantastic!.......2002-08-30
Loved it! It's really tough to be a new artist these days, you know? Like, getting people to talk about you and buy you...it's like you have to be known to get known.
I used Kohl and Levine's Guerilla PR: wired to help me get some buzz, you know? Fantastic stuff! Really cheap to do this stuff!
Getting Attention.......2000-11-18
If you are in PR, this is a must buy book. Just the chapter on free stuff and other resources is worth hundreds of dollars. I am buying copies for all my staff and making my PR students buy it as well. They will thank me (but Susan Kohl deserves the kudos).--Henry DeVries, President, Henry DeVries/Communications
Internet World November Cover Story " 7 Steps to Great PR".......2000-11-07
I just found out about "Getting Attention" in the November issue of Internet World, ordered the book, and finished it over the weekend.
Great book filled with tips for low cost effective PR campaigns and relevant industry case studies.
I recommend this book to anyone who wants to learn how to become more effective in Public Relations. "Getting Attention" should be considered the first step in "Seven Steps to Great PR"
A savvy, innovative instructional guide........2000-07-04
In Getting @ttention: Leading-Edge Lessons For Publicity And Marketing, Susan Kohl offers a savvy and innovative instruction guide for getting a corporate message heard by prospective clients and customers in today's highly competitive, distracted, and dynamic marketplace. Drawing upon her years of practical experience as a publicist and marketing expert, Kohl shows how to tailor a message for a specific or multiple media so that its has the best chance possible of reaching and informing a target market. Highly recommended for business students, novice entrepreneurs, non-profit volunteers, and corporate advertising and promotional managers, Getting @ttention is enhanced with numerous guerrilla tactics for achieving positive and profitable publicity and marketing results with minimal financial capital investment.
A reader from California.......2000-05-31
I have been a marketing professional for over 20 years in all types of industries including internet marketing, consulting, and product marketing. I found Susan's book to be very helpful to me. It allowed me to update my thinking and in some cases validate it. Ms. Kohl certainly did her homework and brought to light only the most important points. I have read and re-read her book many times and have actually used many of her well thought out tips. My hat is off to this professional. Learning is a constant process and with books like this we can all keep up on current trends, traps to avoid, and new things to think about and try.
Average customer rating:
- Ellen Ratner is the master of Talk--in every format
|
Ready, Set, Talk!: A Guide to Getting Your Message Heard by Millions on Talk Radio, Television, and Talk Internet
Ellen Ratner , and
Kathie Scarrah
Manufacturer: Chelsea Green Publications
ProductGroup: Book
Binding: Paperback
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Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics
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WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
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Made to Stick: Why Some Ideas Survive and Others Die
ASIN: 1933392215 |
Book Description
A complete handbook on using talk media to promote an issue, a product, or a candidate--a guide to success in campaign 2006. Ready, Set, Talk! will help anyone--from the novice activist to the sophisticated public relations professional--develop a talk media message, prepare a campaign, and roll it out. The authors demystify the process of identifying and analyzing potential media targets and opportunities, and show readers how to develop media events for maximum attention and continuing exposure on talk media. Rich with real-life examples and anecdotes on how to--and how not to--execute a successful campaign, this revealing media manual pulls no punches. Ratner and Scarrah analyze the conservatives' success on talk media and explain how anyone can do the same, not just by creating their own show, but also by going head to head with others on highly successful existing shows. Ready, Set, Talk! is a roadmap to putting the internet, podcasting, and videocasting to work for ideas, causes, and candidates. It includes guidelines for print and television interviews; a step-by-step guide to selecting, booking, and preparing a spokesperson; a comprehensive idiot-proof promotional checklist; and advice on how to manage crises in the media. Proceeds from sales of this book will be donated to the Mt. Zion Education Center Project.
Customer Reviews:
Ellen Ratner is the master of Talk--in every format.......2006-08-03
Ellen Ratner is the master of Talk--in every format. "Ready, Set, Talk" gives detailed, insider accounts from real experts and newsmakers. Chapter 3 on "Selecting a Spokesperson" is particularly helpful for those who must find a new face for their organization. Chapter 9 on "Crisis Management" provides an excellent, streamlined synthesis of both practical and theoretical perspectives on how to deal with disasters in the media. "Ready, Set, Talk" has earned a place in my library right next to classics such as Roger Ailes "You Are the Message."
Average customer rating:
|
Getting Noticed: A Musician's Guide to Publicity and Self-Promotion
James R. Gibson
Manufacturer: Writers Digest Books
ProductGroup: Book
Binding: Paperback
Advertising
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Business
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ASIN: 0898792851 |
Average customer rating:
- "SELF" is the critical word in "getting publicity"
- free and concise
- excellent resource
- Publicity Primer for all Professionals
- Every small business resource library should have this book!
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Getting Publicity (Self-Counsel Business Series)
Tana Fletcher , and
Julia Rockler
Manufacturer: Self-Counsel Press
ProductGroup: Book
Binding: Paperback
General
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ASIN: 1551803127 |
Book Description
- Get publicity for your business, your organization, or yourself - Master the essential media skills for success - Learn practical tools for low-cost exposure
Customer Reviews:
"SELF" is the critical word in "getting publicity".......2003-09-07
If we want people to value our skills, we must first show that we value ourselves -- by making sure our accomplishments are visible to targeted audiences. If we want people to hire us, promote us, buy from us or invest in our companies, they have to know who we are, what we have accomplished and why they should do business with us! Self-promotion is a valuable business tool that women especially must add to their strategies for success. Any politician will tell you that success rests with public image and getting people talking about you, your business, or your product. It is true that not everyone is comfortable with do-it-yourself publicity. But following a careful step-by-step process will help even the most timid become comfortable with the concept of self-promotion. (from Marion E. Gold, award-winning author of "The Personal Publicity Planner: A Guide to Marketing YOU")
free and concise.......2002-07-26
I just read this book and think it offers great insight into free and concise publicity. My husband read it and even my dad agreed. It must have been an oversight in the business world and for folks who work out of their home and on a budget, it's a given. Thanks!
excellent resource.......2001-07-10
Can't afford to hire a publicist? Don't despair. This book is an excellent resource. It's clear and jargon free and it gives you step by step instructions on how to get publicity. I'm studying it like a textbook.
Publicity Primer for all Professionals.......2000-12-05
Getting Publicity is a primer for any business owner, and I wish I had found it at the beginning of my career rather than mid-stream. With powerful tips such as evaluating your PQ (publicity quotient), creating a publicity planner, and setting publicity goals, it's a must-read for all professionals. After reading Getting Publicity, I felt that I had just completed a comprehensive coaching session with a public relations team, but well within the means of my modest entrepreneurial budget. Reading Getting Publicity will start you on your path to success with the media and help you achieve the recognition you and your company deserve.
Every small business resource library should have this book!.......2000-10-02
My name is Stephanie Bond. I write women's fiction for two publishers, and I often get involved in publicizing my books. GETTING PUBLICITY by Tana Fletcher and Julia Rockler is just flat out fabulous--I've had the book for two days and it's already dog-eared! If you own your own business (which I consider my writing to be), you MUST have a copy of GETTING PUBLICITY to learn how to get your name or product out locally, nationally, and globally. Written in an extremely readable outline format with lots of checklists and examples, this book is a first-class tool to help you get more publicity for yourself and/or your products. Even if you don't like doing your own publicity, you'll find invaluable sections on handling media interviews and how to publicize yourself painlessly over the Internet. GETTING PUBLICITY just might be the best business book you'll ever own.
Product Description
"Business owners sometimes fail to make full use of the media opportunities available to them because they just are not prepared to respond with quotes and data," explains accredited public relations professional, Laura L. Link, APR, author of 45 Days to Power Publicity: Learn the Insider Secrets to Getting the Word Out ( ISBN 0-9770254-03). "These communication basics are not difficult to master, even for the business leader who does not consider herself a professional communicator. This book outlines exactly how to find the right words to use in promotions, news releases, marketing materials, website content and networking situations.
Customer Reviews:
Excellent.......2006-06-08
This is a must have! An amazing perspective and extremely helpful. Highly recommended.
A must-have for developing effective publicity campaigns.......2006-06-08
Loaded with practical how-to information, templates, examples and checklists, 45 Days to Power Publicity is a great resource for learning or even fine-tuning your publicity skills. The author's step-by-step, easy-to-read approach are helpful to creating a comprehensive communications program.
Easy Read, packed with useful information.......2006-06-06
I read through this manual in one evening and found it well-written and understandable for the lay-person wanting fresh ideas on self-promotion.
Customer Reviews:
Dated but still relevant.......2006-05-26
Do you have a book to promote? There's a mountain of literature and aids out there that say they'll help, but they always seem to be missing something. For the definitive book promotion how-to, add Book Blitz: Getting Your Book in the News by Barbara Gaughen and Ernest Weckbaugh to your writer's bookshelf.
Turning your book into a success isn't a get rich quick scheme. It takes a lot of work and a major time investment. If you're up for the challenge, but don't know what the steps are to get it done, Book Blitz is the perfect book for you. The text details the 60 steps to get your book the publicity required for success. These actions are listed in order, many with case studies of published author's experiences that include examples and ideas of how you can develop winning campaigns.
Additionally, resources with contact information of where to go for more help and information are included throughout the book and in a series of gray paged appendices.
The one downside to Book Blitz is its age. Published in 1994, it doesn't approach the many possibilities now available through the Internet. But, don't let this deter you from adding Book Blitz to your own writer's bookshelf. Good solid marketing advice is timeless and Book Blitz presents this advice in a clear and easy to understand way.
Marketing Calendar is Excellent.......2001-02-19
I just had to add my two cents after reading the other reviews. This book DOES have something unique and very useful -- a built-in marketing calendar that you can use to pace yourself when getting ready to release a book and so that you do the right things at the right times. I teach seminars on book publishing and promotion and always bring this along to hold up as a highly recommended book.
ok- but there are better books on subject.......2001-01-07
Check out Bill Parkhurst's HOW TO GET PUBLICITY or Levinson's GUERRILLA MARKETING FOR WRITERS. They will teach you more.
Unimpressive.......2000-06-30
Book Blitz,Getting Your Book In the News has some good basic ideas, but nothing particularly original. In addition, it lacks the level of detail that makes some other similar books superior to it. It is not the best choice for someone looking to move their new book.
Nothing Original.......2000-05-31
Sorry but there are better books on this subject on the market. I did not find anything new here.
Average customer rating:
|
Getting Back to the Basics of Public Relations & Publicity
Matthew J. Culligan , and
Dolph Greene
Manufacturer: Random House Value Publishing
ProductGroup: Book
Binding: Hardcover
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ASIN: 0517547228
Release Date: 1983-05-25 |
Book Description
This digital document is an article from NZ Business, published by Thomson Gale on November 1, 2005. The length of the article is 754 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Getting noticed: Heather Douglas offers some tips on how to drum up free publicity for your home business.(home biz)
Author: Heather Douglas
Publication:
NZ Business (Magazine/Journal)
Date: November 1, 2005
Publisher: Thomson Gale
Volume: 19
Issue: 10
Page: 63(1)
Distributed by Thomson Gale
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