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Si... de Acuerdo! en la Practica
Roger Fisher , and
Danny Ertel
Manufacturer: Grupo Editorial Norma
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Binding: Paperback
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ASIN: 9580444889 |
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Yo si me acuerdo: Apuntes e historias (Grandes temas)
Pablo Castellano
Manufacturer: Ediciones Temas de Hoy
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ASIN: 8478804609 |
Book Description
This digital document is an article from Semana, published by Thomson Gale on June 8, 2003. The length of the article is 1171 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Chavez acepta el reto: Por fin se realizara un referendum para determinar si el presidente Hugo Chavez continua o no en la presidencia sin la necesidad de elecciones, pero sera hasta febrero del 2004 y no en agosto, por presiones de la misma oposicion. Distraidos. (!Por fin hubo acuerdo!).
Publication:
Semana (Magazine/Journal)
Date: June 8, 2003
Publisher: Thomson Gale
Volume: 9
Issue: 536
Page: 12(1)
Distributed by Thomson Gale
Book Description
This digital document is an article from Contenido, published by Editorial Contenido, S.A. de C.V. on December 15, 2002. The length of the article is 2059 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: El acuerdo de paz que si se firmo en Chiapas: perseguidos hasta hace un lustro y desterrados de sus pueblos, muchos "aleluyos" hoy retornan a sus lugares de origen, donde no solo conviven con los catolicos, sino que, a veces, los gobiernan. (Este Mexico).
Author: Alexis Arvizu
Publication:
Contenido (Magazine/Journal)
Date: December 15, 2002
Publisher: Editorial Contenido, S.A. de C.V.
Page: 98(9)
Distributed by Thomson Gale
Book Description
This digital document is an article from Epoca, published by Thomson Gale on November 25, 2005. The length of the article is 1217 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: El campo lanza tomates a Zapatero: anuncian 200 cortes de carretera si no llegan a un acuerdo en las negociaciones del 28 de noviembre: nueve horas de reunión entre Gobierno y organizaciones agrarias y una conclusión: seguirán negociando el día 28. Pero si no hay consenso, amenazan con cortar las carreteras el 30 de noviembre.
Author: Luis Losada Pescador
Publication:
Epoca (Magazine/Journal)
Date: November 25, 2005
Publisher: Thomson Gale
Issue: 1077
Page: 74(3)
Distributed by Thomson Gale
Book Description
This digital document is an article from Semana, published by Thomson Gale on December 4, 2005. The length of the article is 1437 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: El mundo de la lucha libre: ¿qué hay detrás de las máscaras? Aunque no hay acuerdo si se trata de un deporte o espectáculo, a todo mundo le gusta la lucha libre. Cada quién tiene a su enmascarado favorito y toma partido por los técnicos o los rudos que simbolizan la lucha imaginaria entre el bien y el mal. ¡lucharán a dos de tres caídas ...!
Author: Carlos M. Mojica
Publication:
Semana (Magazine/Journal)
Date: December 4, 2005
Publisher: Thomson Gale
Volume: 11
Issue: 666
Page: 33(2)
Distributed by Thomson Gale
Book Description
This digital document is an article from Siempre!, published by Thomson Gale on October 3, 2004. The length of the article is 931 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Estallidos sociales y autoritarismo si no hay acuerdos y consensos: Lorenzo Córdova Vianello/Investigador del Instituto de Investigaciones Jurídicas de la UNAM.(Universidad Nacional Autónoma de México)(Entrevista)
Author: Nora Rodríguez Aceves
Publication:
Siempre! (Magazine/Journal)
Date: October 3, 2004
Publisher: Thomson Gale
Volume: 51
Issue: 2677
Page: 10(2)
Article Type: Entrevista
Distributed by Thomson Gale
Book Description
This digital document is an article from Epoca, published by Difusora de Informacion Periodica, S.A. (DINPESA) on September 24, 2004. The length of the article is 1443 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Javier Rojo: Presidente del Senado: "si tuviésemos mayoría absoluta esto no tendría gracia": Javier Rojo tiene ante sí un gran desafío: propiciar el acuerdo para que en el broche final de la legislatura la reforma del Senado sea una realidad.(Entrevista)
Author: Ana Portalo
Publication:
Epoca (Magazine/Journal)
Date: September 24, 2004
Publisher: Difusora de Informacion Periodica, S.A. (DINPESA)
Issue: 1019
Page: 30(4)
Article Type: Entrevista
Distributed by Thomson Gale
Book Description
This digital document is an article from Entrepreneur (México), published by Entrepreneur Media, Inc. on October 1, 2004. The length of the article is 624 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Otra arma para combatir: si usted está de acuerdo en abatir el fenómeno de la piratería, mírese las manos: ahí está su mejor herramienta para combatirla.
Author: Benjamín Hill
Publication:
Entrepreneur (México) (Magazine/Journal)
Date: October 1, 2004
Publisher: Entrepreneur Media, Inc.
Volume: 12
Issue: 10
Page: 56(2)
Distributed by Thomson Gale
Book Description
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.
Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
Customer Reviews:
Better than it would appear.......2007-10-01
This book is about developing ideas. It starts out very slowly and it seems like just another rehash of the tales told a hundred times before. It goes through the normal diversity is better arguement, which is a plus and a minus (he never gives us the minus). But as the book develops he provides a family of keen insights. He reviews much of the literature in an interesting way. Even old news is presented nicely. For example, at this point most people know that brainstorming does not really get you anywhere. Indeed, individuals will come up with more ideas than a team all working together, one after the other. He goes through this and then suggests alternatives. By the time I was done with the book I was impressed and I would recommend it to others.
Nice Book.......2007-08-01
You actually feel inspired when reading it. Just get done and you'l feel real effect.
Good for getting in an innovative and integrative mindset.......2007-06-04
This book was really easy to get through and I came away thinking more about how to keep my mind open to ideas from lots of different disciplines. It provides good examples of cross-discipline collaboration and why you should care. The book provides a few little tricks to get you thinking in a different way, but I found the subject matter itself to be more inspiring than directly applicable.
Interesting, thought provoking and you really can learn "creativity" from it .......2007-03-13
Copied from pg 2, "The idea behind this book is simple: When you step into an intersection of fields, disciplines, or cultures, you can combine existing concepts into a large number of extraordinary new ideas." Somehow you may vaguely have a similar concept as the author's in mind. What he did much more than the rest is that he had studied and consolidated on it, given it a an exotic name "The Medici Effect", and furnished it with plenty of vivid, interesting and memorable examples for others, presumably less bright people like me, to read and follow. In short, quite outstanding in the sea of books on creativity and innovation. Really helpful! Highly recommended!
Ultimately society decides whether an idea is both new and valuable...It is impossible to determine if a person's products are innovative if they have never been seen, used, or evaulated. pg 15
In essence, these people (Marcus Samuelsson, Charles Darwin) succeeded at breaking down their associative barriers because they did one or more of the following things: exposed themselves to a range of cultures; learned differently; reversed their assumptions;, took on multiple perspectives. pg 45
The most successful innovators produce and realize an incredible number of ideas....Pablo Picasso produced 20,000 pieces of art; Einstein wrote more than 240 papers; Bach wrote a cantata every week; Thomas Edison filed a record 1,039 patents. This holds true today. Prince is said to have over 1,000 songs stored in his secret vault, and Richard Branson has started 250 companies. pg 91
Research has shown, in fact, that the vast majority of successful new business ventures abandoned their original business strategies when they began implementing their initial plans and learned what would and would not work in the market. The dominant difference between successful and failed ones, generally, is not their original strategy. Guessing the right strategy at the outset is not nearly as important to success as conserving enough resources (or having relationships with trusted backers or investors) so that new business initiatives get a second or third stab at getting it right. Those that run out of resources or credibility before they can iterate towards a new strategy are the ones that will fail. - Clayton Christensen pg 130
Risk homoeostatis: people will compensate for taking higher risks in one area of life by taking lower risks in another. - Gerald Wilde pg 167
The most effective way to combat fear is to acknowledge it...For starters, you have to come to terms with what is at stake and admit that you might lose it. Often this means that you must be comfortable enough to know that if everything is lost, you can still move on. pg 180
interesting book but need to be better.......2007-03-04
1. the author have something to say, and he say it in a easy way that friendly to understand. it's good. But the author seems too hush to run into the conclusion, it seems if he spend more time in detail study, this book will be much better;
2. For the same topic, I suggest "A Technique for Producing Ideas" which is short but powerful; and it from a master's hand, if you compare that book with "Medici Effect", you will find how good it is, ;-);
Book Description
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.
Customer Reviews:
A great framework if not a great book...........2007-05-25
I use Goldenberg and Mazursky's "creativity templates" in teaching my MBA classes good habits for coming up with new product ideas. They like the idea of templates - a few concrete and specific ways of coming up with new product ideas by thinking about the product attributes in a novel way. For example, "replacement" - the replacement template removes one attribute of a product but has the same function served by something other feature. I illustrate this concept with a high chair with no legs - it sits directly on an adult-sized dining chair, which provides a different way to keep the baby off the ground, so to speak.
Although the ideas behind the book are excellent, the authors' writing style is wordy and complex, not at all easy to follow. It's a shame, because business students could really benefit from the template idea. I roll my eyes at the thought of actually asking students to buy it, but I think the ideas the authors have are otherwise worth the price of the book.
Interesting approach, but underestimates the customers.......2006-11-12
In a situation where a company is looking for alternatives to a new product or service, is the consumer a rich source of creative alternatives?
According to the authors, the answer is NO. They maintain that ideas can be generated in two ways: based on creative thinking or based on market information (or the consumers). They believe that the consumers may provide information concerning the improvement of existing products but they cannot help in creating truly original products, since consumers may be a reliable source of information for present needs, but they are not able to predict future needs.
In the book you will find the Creativity Templates approach, in which they trace the common characteristics behind known creative ideas or products and based on them create new products or ideas. According to this approach: "Over time, market needs and desires are 'mapped' or 'encoded' into a product, the configuration of which becomes a physical representation of past selection of the market or an 'echo' of past customers' preferences. (p.23)
Therefore, the Templates approach places the product itself as a tool to predict the market trends and the characteristics a new product should have to answer future needs of customers. While the approach applies familiar characteristics to new products, it also has a surprise element, since the characteristics are new concerning the specific product; this produces an effect of "unrecognized familiarity".
Concluding, the book is a good reading and has very good ideas, or directions, in order to create original and interesting products, but I would not focus too much on it. I still believe that consumers are the most expert innovators.
Creative Creativity.......2002-12-25
This book was wonderful....I really didn't expect much given one reviewer who said the book was "dry" but the book greatly exceeded my expectations and offered me a revolutionary way to think and to run my life. I found the book to be OVERFLOWING with insites which not only make sense but can be easily applied in business. In fact, I have already applied them! So in sum the book has already had an impact on my life.... READ IT AND USE IT.
DRY..........2002-07-12
A little creativity by the authors would have been helpful in trying to plow through the pages. This book is just bland! After the first two chapters I simply skimmed the rest of the book. Any meaningful information was lost in a poor execution. Save your money and buy something else.
It turns out that creativity is a science after all..........2002-06-28
Don't let the slightly academic style of the book put you off; it is nothing short of a revolution in creative thinking.
If you're ever so slightly fed up of brainstorming, pushing the envelope, thinking outside the box and sitting on beanbags waiting for creative inspiration, then this is the book for you.
It turns out that creative solutions are not just the inspired, almost mystical outpourings of a few talented creatives but universal patterns that can be accurately reproduced once you know the recipe.
Amazing as it sounds, Goldenberg and Mazursky have discovered the science underneath the art of creative thinking. This is a science not based on the psychology of creative genius but on discovering the 'DNA' of existing creative solutions and turning it into a simple recipe card of repeatable steps to producing a specific type of creative solution.
It seems, there are a number of surprises in this new science of creativity. Contrary to popular perception; truly creative solutions are to be found 'inside the box' of the problem; listening to the 'voice of the product' not the 'voice of the consumer' leads to the most successful new products and mental constraints not untrammelled freedom is the best route to creative solutions.
Not only is this book a major contribution to those involved with innovation but by discovering the science within creativity, the authors open up the exciting possibility of being able to teach creative thinking to researchers, business people and children alike.
Maybe one day, it will become a rudimentary part of the national curriculum?
Book Description
As it becomes increasingly easy to copy technology, companies are faced with finding new methods or "tools" that can increase the human side of creativity and innovation. Brainstorming and story boarding are probably the most popular creative thinking techniques in the workplace, however, they are actually the weakest methods available. While the most well-known techniques are helpful in setting an environment that supports creative thinking, they do not explicitly guide thoughts in creative directions. Creativity, Innovation and Quality presents the latest thinking on creativity and innovation, and shows how creative thinking can be used to advance the practice of quality management. Covering both the theory and applications of creative thinking in quality management, Creativity, Innovation and Quality enables the reader to: Understand how recent advances in cognitive science can unlock the creative potential in everyone; Recognize the underlying theory behind various tools of creative thinking; Use creative thinking techniques to stimulate innovation in the practices of quality management.
Customer Reviews:
Superb.......1999-12-04
I'm the author of Thinkertoys (A Handbook of Business Creativity) and Cracking Creativity (The Secrets of Creative Genius). I, generally read, every book about creative thinking on the market. This book is superb and is one of the most comprehensive on the market. I highly recommend it.
At last! Creatvity is approachable to "left brainers".......1999-06-02
Many books on the subject of creativity are loaded with exercises that may feel silly to most folks. Rather than have readers stand on their heads or play odd word games, Plsek's approach to creativity is logical and scientifically founded. In addition to being a great approach to the theory and practice of generating creative ideas, the book also opens the door to learnings from cognitive sciences. Smart, illuminating and highly readable.
You will read this book many times.......1997-12-08
The book practically wholly covers subjects mentioned in the title such as they were developed in the Western countries, has good bibliography and well-written. Author use psychological-based approach that allows him to mix successfully different methods of creativity. Unfortunately, he is not very critical to the results (as well as many others in this field), so a reader could still doubt about effectiveness of proposed methods. Nevertheless it is a good book, I'd strongly recommend to read. Semyon D. Savransky, Ph. D.
Books:
- Smart Talk for Achieving Your Potential: 5 Steps to Get You from Here to There
- Software Quality Assurance: Principles And Practice
- Strategy and the Business Landscape: Text and Cases
- Supervisory Management: The Art of Inspiring, Empowering, and Developing People
- Taken for a Ride: How Daimler-Benz Drove Off With Chrysler
- Taming American Power: The Global Response to U.S. Primacy
- Te Limitas a Hacer Lo Que Te Dicen: Una Inversion Muy Valiosa Para Cualquiera Que Desee Llegar Hasta Donde Jamas Habia Sonado En El Plano Laboral Y Personal
- Teaching Decision Making To Adolescents
- Telecom Management Crash Course : A Telecom Company Survival Guide (Crash Course)
- Test Your Creative Thinking: Enchance Your Lateral Thinking; Learn to Think Outside the Box (Times (Kogan Page))
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