Principled Profit: Marketing That Puts People First

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Great Advice for Individual Entrepreneurs

Opinionated, Personal, and Valuable

Win/Win Marketing Does Work, Really

Practical, refreshing, and deceptively simple

Feel Good About the Marketing You Do!

Principled Profit: Marketing That Puts People First
Shel Horowitz
Manufacturer: Accurate Writing & More
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
General | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
Ethics | Business Life | Business & Investing | Subjects | Books
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ASIN: 0961466669

Book Description

Shel Horowitz says that not only can honest, ethical businesses survive—they can thrive! In his startling new book, Principled Profit: Marketing That Puts People First, he demonstrates how these principles can work for anything from a one-person shop to a huge corporation:

Build long-term relationships with customers, employees, suppliers, even competitors, based on mutual success

Run your business based on core principles of honesty, integrity, and quality

Market share usually doesn't matter—but the Golden Rule does!

The most important sales skill isn't even about selling

Customer Reviews:

Great Advice for Individual Entrepreneurs.......2007-07-23

Most business books are written by "experts" with MBAs or experience as big bucks consultants to Fortune 500 companies, and their advice seems to vary with the latest ideas emanating from the ivy league Business Schools. So it is refreshing to find a book that talks to microbusinesses, and that understands that some entrepreneurs have priorites besides getting rich. Shel Horowitz draws on his own experience as a consultant and book author/marketer to provide real world examples for those of us who see self-employment as a way to a more staisfying life.

Many theories of business concentrate on driving out competition. Usually these books are full of war metaphors: "beating" the competition, "winning" market share, "dominating" a market, and even "crushing" their competitors. Shel turns the tables on this and writes about cooperating with other businesses and cultivating an "abundance consciousness" that is not about merely making money, but rather an appreciation for the good things in your life. It is also an awareness that there is enough work for everyone and no need to think that your competitors' success is at your expense. He states that "you don't need to feel threatened by your competitors. Because there is enough for all of you, you may even find that you want to cooperate." Besides putting aside your fear of competiton, Shel wants you to engage in ethical behavior in every aspect of your business. He says that operating in an ethical manner will win you respect with potential customers and clients.

Ethical behavior, involvement in the community, and working together with others are good business principles, according to Shel. I like his thinking. While I believe these principles are especially important for microbusinesses, the book provides examples of how even large companies have created more value by partnering with other companies, even with their competitors.

In his last chapter, Shel talks about "Abundance and Sustainability in Business and Society." He suggests that marketing pricniples can be used to make the world better, that you can earn a good living and do good as well. This is a great message, and anyone trying to build a business should consider these powerful ideas.

Opinionated, Personal, and Valuable.......2007-03-18

I not only like what Shel has to write, but also how he writes as well, and can recommend this book wholeheartedly. Judging from the testimonials - including many well known people, everyone likes this book. As Shel writes, "This is an opinionated and personal book," but it's backed by Shel's over 25 years of experience and extensive 3rd party research.

Unlike "Grassroots Marketing: Getting Noticed in a Noisy World" which I'd describe as an easy to read yet comprehensive marketing textbook (note to self: stick on nightstand for review when I get home), this is a fairly quick read. The basic premise is that you can not only succeed, but flourish, by being nice. Nice guys don't finish last, they finish well in the pack, and do so much more happily than cut throat scumbags. Of course Shel doesn't use the term scumbags -- he's probably too nice to, but I'm not!

The one thing I'd add, is that with the wide spread of blogging and other "Web 2.0" technologies, if you're a scumbag, word gets out quickly - and that won't help your bottom line.

This is more than a "be nice" or "feel good" book, although it did make me feel good about being nice. It contains practical business advice. Since I read it in a somewhat disjointed fashion while traveling internationally with children, it's on my list to look at again SOON ,- I underlined advice I can put to use in my business soon.

The only part some people may find odd is the last chapter, as Shel notes. It's on a sustainable future, and to Shel it's the most important chapter.

Here is a quick recap of some of the principles and messages of the book:

* Ethical marketing works better
* Cooperation is an effective business strategy
* Gaining "market share" is usually a silly strategy

Shel has also started a campaign called the Business Ethics Pledge to actually change business culture to be aligned with the ethical, cooperative orientation to success. He's hoping to create a "tipping point" that would make business ethics scandals as unthinkable as slavery is today.

Win/Win Marketing Does Work, Really.......2004-02-22

True win/win marketing is the ideal everyone in business should strive for. Shel Horowitz's Principled Profit, Marketing That Puts People First is the definitive book on the art and practice of win/win marketing. He shows you how to create marketing that not only helps your own business, but by helping another business simply passes around success that enhances every business or situation it touches.

Horowitz not only practices what he preaches, he lives it. With true examples, he shows how the system works for just about every business situation imaginable. He shows that even helping your competition can help you help your own business.

Perhaps "principled profit" should be made the new mantra of business. Practicing Principled Profit bodes well for business, as well as in our personal lives. What a wonderful world this could be!

Well recommended for anyone, not just business people, looking to make a positive mark in this world.

Kitty Werner, author, The Savvy Woman's Guide to Owning a Home; How to Care For, Maintain and Improve Your Home, published by RSBPress.

Practical, refreshing, and deceptively simple.......2004-02-02

As an advertising major in college turned off from the profession's focus on selling of products people don't really need, as a consumer all too often exposed to screaming car dealership commercials and bait-and-switch tactics, and as a new business owner... I was definitely interested in what Shel Horowitz had to say in this book!

The very first sentence, on the very first page, was sheer delight. As it happened, that page (and the five pages following it) contained endorsements and blurbs by the very well-known in the marketing field... and here's how the author introduced them: "Many of these blurbs are shortened for space reasons... The complete versions are posted at ." My goodness! How many times have I, as a movie and book consumer, been deceived by three words taken completely out of context of a review? Not this time! This first sentence promised an entirely new approach.

The book includes practical advice ("Run your business in alignment with your core values; don't try to be something you're not") as well as practical statistics (i.e. "Gay and lesbian purchasing power is about $400 billion"), both of which a business owner can certainly use. While the practical advice may sometimes seem simple, in reality it is not. Using the example above, how many times, purely in a social setting in which literally nothing is at stake, are people tempted to try to be something they're not? How much more so when one's livelihood is on the line? The author's reminder is both apt and profound, and something to be taped to the top of one's computer monitor.

The author's marketing strategy is also both strong and logical. "I create marketing that has the prospect calling me!" is a typical example. Again, on first approach it seems simple---but few marketers take the time to really create the draw or pull that will create action in a consumer who really does need the product or service. Instead, we have announcers shouting to us over the radio that they will not be undersold! What difference does a car dealership's competitive ambition not to be undersold make to me as a consumer? Nada. On the other hand, last year while I was half-mindedly watching mortgage rates dive even lower, I received a simple, thoughtful letter from a mortgage broker giving me concrete information on how much I could expect to save at a certain interest rate compared to my current interest rate, how I could pay for the refinancing closing costs, and the steps to take to contact him to do it. I did refinance with that mortgage representative.

Some of the advice given in the book is fairly standard, but many other suggestions are both practical and new. And it's refreshing to see an author writing about turning down a sale when it's not right for him---and not necessarily for the reasons one might think.

CONS (1) Initially, I wished for less examples from the author's career and more from other companies. I did get that wish later on in the book (he cites some very interesting examples, in fact, such as Rosenbluth International, which "will go so far as to open a new branch office, just to serve a new account"); it just can take patience to get there. (2) The author extols two techniques which just did not ring right: flattering a prospect/playing into that person's ego, and putting time pressure on a person when it might not be the right time for the person to buy the product. These stood out all the more because the rest of the book is not like that. (3) One begins to wish the author would stop mentioning his other book, as one begins to feel that one is a sitting duck for a repetitive sales pitch. Enough already!

PROS (1) This book led me to question things I never thought to question, but should have; for example, the sentence "We need to gain market share" (read: we need to take some market share from a competitor). (2) The book serves as a great reminder where to put one's priorities. Beyond integrity and personal satisfaction (which is, after all, why we live life), for instance, the author quotes the CEO of Southwest Airlines, who reminds us, "Market share has nothing to do with profitability. Market share says we just want to be big; we don't care if we make money doing it. To get an additional 5 percent of the market, some companies increased their costs by 25 percent." (3) A balanced approach to many issues; I respect an author who gives both sides of the story or both pros and cons to an approach. (4) The book uses examples with which everyday consumers and readers will be familiar; for instance, a grocery store chain that pioneered the reservation of parking spaces for pregnant customers, and the office supply chain which rearranged its stores to steer its customers to the right technology for what they needed (I believe that's Office Depot).

(A note on the rating: The lack of half-stars on the rating scale didn't give me a good option for an accurate rating. At the time of this review I have only given 5 stars to one book, and not many four-star reviews, either. This book is above average. If I could have given a rating on a scale from one to ten, I would have given it a 7.)

The author makes a bold statement in Chapter 3: "Does the last chapter mean there's no place for salespeople anymore? Not at all---but it does mean that some businesses don't need a sales force if their marketing is properly effective." Bravo!

Feel Good About the Marketing You Do!.......2004-02-02

This is the sales and marketing book for the folks that don't want to feel sleazy about the whole process. Shel Horowitz shows how to sell more while doing good for the world and feeling good about yourself and your efforts. He gives specific, practical examples of people and organizations that are doing the things he advocates, and talks about ways to adapt the techniques to a variety of situations.

I purchased this book because I had seen samples of Shel's advice on the publishing community lists to which I subscribe. (That participation is, in fact, a perfect example of the kind of conduct advocated in this book.) I wanted to learn more about how to market my own consulting company. I did, and it works.

Book Description

This new text provides the truly international perspective frequently missing from other textbooks on international financial management. It instils a clear understanding of the basic logic of the markets and offers a thorough analytical treatment of the various issues that arise in corporate finance at an international level: including exchange rate risk, capital market segmentation, tax systems and political risk.

Customer Reviews:

Comprehensive and academic.......1999-12-15

This book provides a comprehensive overview of the international financial markets. It is easy to read and to understand thanks to numerous international examples. No necessary to have any special background because each topic is fully explained. Ideal for students.

Accounting Issues & Practices Guide for Small Governments

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Accounting Issues & Practices Guide for Small Governments
Allison
Manufacturer: Government Finance Officers
ProductGroup: Book
Binding: Paperback

General | Politics | Nonfiction | Subjects | Books

Wiley IAS 2002: Interpretation and Application of International Accounting Standards 2002

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Extremely Useful
Provides much needed guidance

Wiley IAS 2002: Interpretation and Application of International Accounting Standards 2002
Barry J. Epstein , and Abbas Ali Mirza
Manufacturer: Wiley John & Sons
ProductGroup: Book
Binding: Paperback

International | Economics | Business & Investing | Subjects | Books

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Book Description

The indispensable guide to IAS compliance

International Accounting Standards (IAS) are hotter than ever due to their endorsement by the International Organization of Securities Commissions (IOSCO) and the European Commission's groundbreaking decision to require all listed companies throughout the European Union to apply International Accounting Standards (instead of their national accounting standards) by 2005. These two milestone proclamations of support have given the IAS (soon to be called the International Financial Reporting Standards or "IFRS") the long-awaited backing they need to become truly international GAAP, or global accounting standards. As a result, more and more countries in emerging and developing economies, as well as global players, are adopting these standards.

This handy yet comprehensive quick-reference guide helps accountants prepare and understand financial statements presented in accordance with the rapidly evolving, ever more widely used International Accounting Standards. The 2002 edition of the authoritative, practical guide to IAS compliance includes complete coverage of all the standards issued or revised under the IOSCO's "core set of standards" program and those issued thereafter. More than ever before, every accountant or corporate financial official involved in-or contemplating-registration in foreign markets now needs the guidance offered in this book. Written by a team of practicing CPAs with in-depth international experience in applying IAS, this guide includes meaningful real-world examples and interpretive insights into the requirements of IAS.

This up-to-date 2002 edition covers important, complex requirements addressed by the recent IASs, including:

IAS 10, Events After the Balance Sheet Date
IAS 33, Earnings Per Share
IAS 34, Interim Financial Reporting
IAS 35, Discontinuing Operations
IAS 36, Impairment of Assets
IAS 37, Provisions, Contingent Liabilities, and Contingent Assets
IAS 38, Intangible Assets
IAS 40, Investment Property
IAS 41, Agriculture
IAS 32, Financial Instruments: Disclosure and Presentation
IAS 39, Financial Instruments: Recognition and Measurement
IAS 39, Implementation Guidance: Questions and Answers

Plus: Other IASs including the revised standard on Presentation of Financial Statements (IAS 1), Cash Flow Statements (IAS 7), Construction Contracts (IAS 11), Segment Reporting (IAS 14), Property, Plant and Equipment (IAS 16), Leases (IAS 17), Revenue (IAS 18), Employee Benefits (IAS 19), Income Taxes (IAS 12), Government Grants (IAS 20), Business Combinations (IAS 22), and a chapter on the often contentious topic of Related-Party Disclosures (IAS 24) as well as coverage of specialized industry accounting rules-Disclosures in Financial Statements of Banks (IAS 30).

Also included: Coverage of Issues Papers on Insurance and Extractive Industries and interpretations of the Standing Interpretations Committee (SIC) currently operative-SICs 1 to 25.

Customer Reviews:

Extremely Useful.......2002-03-07

Epstein and Mirza have provided a great service to the international trading community by bringing out this book. As the process of globalization permeates all aspects of trading activity, the understanding and application of international accounting standards has become more crucial for ensuring the predictability and prosperity of business transactions. Business people and professionals in the international trading community will find IAS 2002 a very useful guide in this context.

Provides much needed guidance.......2002-03-07

Widespread use and recognition of International Accounting Standards is unprecedented and has increased the demand for practical guidance and interpretations. This book provides the reader with an opportunity to view International Accounting Standards from a comprehensive perspective. It could not have been issued at a better time.

Contemporary Environmental Accounting: Issues Concepts and Practice

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Contemporary Environmental Accounting: Issues Concepts and Practice
Stefan Schaltegger , and Roger Burritt
Manufacturer: Greenleaf Pubns
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Natural Resources | Economics | Business & Investing | Subjects | Books
ASIN: 1874719357

The Dawn of Peace in Europe: A Twentieth Century Fund Book (Twentieth Century Fund Books)

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A Good, if knee-jerk, analysis of European policy

The Dawn of Peace in Europe: A Twentieth Century Fund Book (Twentieth Century Fund Books)
Michael Mandelbaum
Manufacturer: Twentieth Century Foundation
ProductGroup: Book
Binding: Hardcover

General | Europe | History | Subjects | Books

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Amazon.com

Certain to be an important point of reference in future debates on the mission and structure of NATO, Michael Mandelbaum's The Dawn of Peace in Europe lays out a clear and conservative vision for the future of the Atlantic alliance. Mandelbaum squarely challenges the two major movements for restructuring NATO, both of which have been limitedly pursued by the Clinton Administration: the first is the movement toward NATO-led "out of area" missions, such as deployments in Bosnia or other global hot-spots; the second, the expansion of NATO to the east, bringing nations such as Poland, Hungary, and the Czech Republic into the alliance. Mandelbaum argues that both of these are bad ideas, the first unattainable, the second undesirable. Instead, he contends the alliance should hold to its 16 members and resist calls for extra-territorial missions. Mandelbaum's contrarian arguments are developed with clear exposition, drawing examples from recent foreign relations, as well as military history. This is an important and timely analysis of American foreign policy and the future of NATO.

Book Description

With the end of the cold war, Europe is more united and freer from the danger of a major war than at any time in modern history. An historically unprecedented and highly desirable European security order is in place. The Dawn of Peace in Europe describes this new "common security order," assesses the alternatives to it, and analyzes the conditions necessary for its continuation.

Mandelbaum begins by exploring three possible futures for the North Atlantic Treaty Organization: retaining its original mission but expanding its membership to include some countries in Central Europe.

He finds that perpetuating the status quo in necessary, that Bosnia-style "out of area" operations may be desirable but are not feasible, and that expansion is feasible but not desirable. He then shows how the arms limitation agreements of the late 1980s and early 1990s, in conjunction with the political changes of 1989 and 1991, have created the new common security order.

The future of this new order depends on Russia and the United States. Mandelbaum assesses how the wrenching transition taking place within Russia might affect its policies toward the arms treaties and toward its neighbors. Finally, he evaluates the durability of the American commitment to an active role in Europe.

Customer Reviews:

A Good, if knee-jerk, analysis of European policy.......1998-03-07

Mandelbaum's "The Dawn of Peace in Europe" is a well-researched and articulate piece detailing the future of NATO and of American involvement in Europe. Though short, it is detailed in its analysis and provides the reader with a clear understanding of his position. In it, Mandelbaum attempts to analyse the role of NATO, and critique the directions that other have prescribed for the alliance. Mandelbaum feels that the best course of activity for the alliance is to stay as it is, and redirect its energies into "reassuring" the perpetuation of the common security order that exists in Europe. He feels that NATO is poorly equipped to pursue out-of-area missions, such as the one in Bosnia, and that expansion of NATO is a mistake because it installs victor's justice on Russia, and this justice will be remembered by the Russian people as an insult. It appears as though this analysis regarding the impact NATO expansion will have on Russia is somewhat of a knee-jerk reactions. Opinion has shown consistently that the Russian people do not care if NATo expands and do not feel that it is necessarily a threat to their security. Furthermore, many analysts including Andrei Kortunov have written their opinions on this issue and have shown that only in the most extreme case would there be a nationalist backlash against NATO expansion. Mandelbaum still views Russia as the enemy of NATO, as it was through the Cold War, and thus his view of the alliance may be somewhat dated. Despite this however, he provides the reader with a clear approach to the future of European security. Mandelbaum articulates the idea of a common security order existing in Europe now that ensures the peace without the high costs of balance of power politics and without the unrealistic tenets of world government. Whether or not a security order continues to exist, according to Mandelbaum will depend on whether or not Russia will stay peaceful and if the United States will stay in European defence mechanisms. If things reamain as is, Europe will be the bastion of peace in an all too unpeaceful world. I recommend this book for all analysts interested in European security.

Significant Current Issues in International Taxation

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Significant Current Issues in International Taxation
Ahmed Riahi-Belkaoui
Manufacturer: Quorum Books
ProductGroup: Book
Binding: Hardcover

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Book Description

Multinational corporations face different tax systems in different countries that require careful tax planning. A systematic approach is needed to minimize and avoid unnecessary business taxes. Some core issues of international taxation are part of a successful corporate tax plan in an international context. The first issue is a good understanding and appreciation of the principles of international taxation that include the different philosophies of taxation, the different kinds of taxes, the different tax systems, the different tax treaties and potential tax havens. The second issue is a thorough understanding of U.S. taxation of foreign income to avoid double taxation and the computation of foreign tax credits. The third issue is the choice of a transfer pricing method and the compliance with tax regulations on both the transfer of tangible and intangible assets. The fourth issue is the intelligent use of tax vehicles for exporting which can generate substantial savings and reduce the effective tax rate and involve the choice between the interest-charge domestic international sales corporation and the foreign sales corporation. A final issue is the efficient use of value-added taxation for activities taking place outside the U.S., and a new appreciation of the potential of this form of taxation for the United States. Practicing accountants, academics, business executives, students, legislators, and others who want a better understanding of the complex issues of international taxation will be interested in this book.

Annual Accounting Review, Volume 2: Proceedings of the International Conference on Defects in Insulating Crystals: A Special Issue of Crystal Lattice Defects and Amorphous Materials (Annual Accounting Review)

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Annual Accounting Review, Volume 2: Proceedings of the International Conference on Defects in Insulating Crystals: A Special Issue of Crystal Lattice Defects and Amorphous Materials (Annual Accounting Review)

Manufacturer: Routledge
ProductGroup: Book
Binding: Hardcover
ASIN: 3718600358

Applications of Databases: First International Conference, Adb-94, Vadstena, Sweden, June 21 - 23, 1994. Proceedings (Lecture Notes in Computer Science)

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Applications of Databases: First International Conference, Adb-94, Vadstena, Sweden, June 21 - 23, 1994. Proceedings (Lecture Notes in Computer Science)

Manufacturer: Springer
ProductGroup: Book
Binding: Paperback

General | Programming | Computers & Internet | Subjects | Books

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ASIN: 3540581839

Book Description

This volume presents the proceedings of the First International Conference on Applications of Databases, ADB-94, held at Vadstena, Sweden in June 1994. ADB-94 provided a unique platform for the discussion of innovative applications of databases among database researchers, developers and application designers. The 28 refereed papers were carefully selected from more than 100 submissions. They report on DB applications, for example in air traffic, modelling, maps, environment, finance, engineering, electronic publishing, and digital libraries, and they are devoted to advanced database services, as for example image text and multimedia modelling, fuzzy set based querying, knowledge management, heterogeneous multidatabase management, and intelligent networks.

Audit in a Democracy: The Australian Model of Public Sector Audit And Its Application to Emerging Markets

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Audit in a Democracy: The Australian Model of Public Sector Audit And Its Application to Emerging Markets
Paul Nicoll
Manufacturer: Ashgate Publishing
ProductGroup: Book
Binding: Hardcover

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ASIN: 0754644294

Compendium of International Arrangements on Transfer of Technology: Selected Instruments: United Nations Conference on Trade and Development: Geneva ... Accounting and Reporting Issues)

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Compendium of International Arrangements on Transfer of Technology: Selected Instruments: United Nations Conference on Trade and Development: Geneva ... Accounting and Reporting Issues)

Manufacturer: United Nations Publications
ProductGroup: Book
Binding: Paperback

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