Book Description
Supported by more than one hundred candid interviews with top law partners across the United States, this best-selling law practice management book reveals how law firms can become marketing giants by learning a new conceptual foundation behind professional service marketing, advertising, and most importantly the secrets behind delivering great client service. This book promises to unlock revenue potential, bring marketing goals into focus and bolster confidence for law firms of all sizes.
Customer Reviews:
A Fresh Approach.......2006-11-03
I enjoyed this book. Dahut brings a fresh approach to have the reader think outside of the box when it comes to creating a differentiated new approach for the law firm, and the lawyer or lawyers within.
It's All About Service for Clients.......2006-11-02
This book is a must read for legal marketers, attorneys and those who provide marketing consulting services for law firms. If you take the time to not only read the book but also, seriously think about what the author is saying, and then incorporate those ideas into your the culture of your practice or the firm's practice, you will be rewarded.
Dahut's book is definitely not typical of the books one finds in the legal marketing area that tell you how and what to do. Rather he presents a powerful case that attorneys and law firms need to become client centered and to do so by changing their way of thinking to the perspective of the client. Further, Dahut believes that "... most of marketing is about providing superior service within the context of the client's specific needs and wants."
Attorneys and law firms need to become client centered and provide service that meets the client's needs. So, go buy a copy - read it -- then go implement it.
Not for the solo lawyer; not about marketing, except for the author.......2006-08-25
I was disappointed by this book. I am a solo litigation attorney, and I read the book to get ideas on marketing. It gave me some ideas. Perhaps the most valuable idea was to focus more on customer service; Dahut has an interesting discussion about exactly what that means and how we can do it better. By and large, however, this is a book by and for big firm attorneys. It is about big firm angst and how it can be combated by hiring experts such as Dahut to do extensive consulting work for your firm. Dahut does not acknowledge, and does not care, that most attorneys are solos or work in small firms, and that we have very different issues than agonizing over whether we have lost our soul by conforming too much to dead firm culture.
Strong ideas - useful and inspiring.......2006-06-26
This work is really true to its theme - it offers new perspectives on how to see business development and because of this new perspective, it makes the process very managable. I stongly recommend this book to anyone who is really serious about growing their practice.
An OK effort.......2006-03-20
the book was a quick read. after a few chapters, the message becomes repetitive.
Book Description
This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.
Customer Reviews:
MaxEffect Agrees: This Is A MUST READ For Yellow Page Advertisers!.......2006-06-29
I've been personally involved with Yellow Page ad design for 30 years. I know from experience that the information in Kerry's book will practically guarantee your success in this unique medium. I've been preaching very similar Yellow Page design strategies and have enjoyed increased response rates for my clients of 30% to 800%. Buy it once, read it a few times, then sit back and get ready to answer lots of phone calls. This is by far the most intelligent and valuable Yellow Page advertising manual available.
No Value At All.......2004-11-07
New York lawyers know this - and I have been a lawyer for over twenty years, it is so clear that yellow page advertising is a extinct medium. If you don't have the page priority nor the money to spend on the right books - your'e dead in the water past page five. It's the Internet that really counts today not the yellow pages....
The book had some OK points - but it is really out-of-touch with reality. It was also very expensive!! For a good read on law firm promotion buy David Maisters work - it's really great stuff
YP Commando swears by the lessons in this book.......2004-10-16
Effective Yellow Pages Advertising for Lawyers is one of those books that is elegant in its simplicity, and timeless in its advice.
As a yellow pages professional with far too many years of industry experience, I am best known as "The Yellow Pages Commando," the writer of a weekly e-zine with a readership of more than 10,000 yellow pages professionals.
That is to say, what I know about yellow pages is highly regarded in the industry; yellow pages professionals turn to me for advice. While I'm not close-minded, I didn't expect to learn much from this book. I was most pleasantly surprised. This book contains some killer strategies.
In one chapter, I learned the best strategy in yellow page advertising is to ignore the majority of people using the directory. Counter intuitive, yes. Powerful, yes.
After digesting this lesson, I spent some time with our most successful sales manager. He showed me dozens of examples where successful advertisers used these techniques. The sales manager knew instinctively how to create successful ad programs.
We then looked through several other directories and found hundreds of errors that were keeping the advertisers from being successful.
Anyone serious about developing simple strategies for yellow pages success should read this book.
First things first: buy the book........2004-10-15
You'll be mighty glad you did.
Effective Yellow Pages Advertising for Lawyers is the best book about marketing I have ever read. Period. Bar none. This book is not just about yellow pages; this book is a marketing bible, chock-full of new perspectives into why people buy and how they decide which advertisers they are going to call. I learned to stop selling and to start letting people buy. All great stuff. I recommend this book highly.
However, after reading it, I realized I was in way over my head. I knew one hundred times more about marketing than I had before I read the book (real things about marketing powerfully, not a lot of snip-its of semi-useful information) and I knew one one-hundredth of what I needed to now to create a really great ad.
So, I did a little sleuthing with my handy search engine and found the author. He was pretty busy and I didn't think he was going to take me as a client. However, when he discovered I had read his book, he agreed to look at my program. After he reviewed my marketing materials, he called and laid out a new program that stunned me (and made tons of sense).
Great Book!.......2004-09-30
This book reviews the basics of advertising and how Yellow Pages are different from other forms of ads. In most ads, you have to cut through the clutter to get people's attention. In the Yellow Pages, people are flipping through the book because they need a lawyer and are going to hire one now.
Kerry goes through all the basics in a clear concise writing style, gives lots of examples and shows you exactly what to do.
I had seen this book in a catalog 5 years ago, but decided against buying it. At a recent ATLA Convention, I saw a copy of the book and flipped through it. It was so good, I kicked myself for not buying it years earlier.
Buy this book. You won't be sorry.
Book Description
Essential for law firms that advertise in the Yellow Pages, this book explains how to plan and design a more effective, targeted Yellow Pages advertisement--one that attracts the type of clients the firm is looking for and stands out among competing ads.
Customer Reviews:
An Outstanding Guide for Lawyers .......2006-02-25
Following the principles and exercises in this book will result in ads that generate more calls from the right types of clients, and will almost certainly give any lawyer a significant advantage over the competition. Any lawyer who advertises in the Yellow Pages without following the steps outlined in this book is taking a huge gamble with his or her money. A yellow Pages ad developed using the principles in this book will likely generate many thousands of dollars more revenue than one created by the directory publisher.
Book Description
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
Customer Reviews:
Suggested Reading for Associate Attorneys.......2006-10-31
I handle marketing for a mid-sized firm, and I think this book is a great resource. Both editors are intimately familiar with what it takes to turn one-to-many marketing into business relationships, and give great advice toward that goal.
Big Firms Only.......2006-09-06
I've been devouring legal marketing books as I prepare to open a two-person practice. I skimmed through this book and found it to be distinctly unhelpful. You wouldn't know it from the book's self-description, but it is primarily aimed at marketing large law firms (100+ lawyers) with huge marketing budgets. If you are a small firm or solo practitioner, look elsewhere. Even in terms of its big-firm focus, the book is far too broad and generic to provide much useful advice and guidance.
The most helpful book I've found so far is The Lawyer's Guide to Effective Yellow Pages Advertising by Kerry Randall and Andru Johnson. Despite its title, the principles taught therein can easily be applied to every aspect of a small (or large) firm's marketing efforts.
Average customer rating:
- Excellent book on growing your company and raising money
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Going Public in Good Times and Bad: A Legal and Business Guide for New Media Companies
Robert G. Heim
Manufacturer: ALM Publishing/ALM Inc.
ProductGroup: Book
Binding: Paperback
 General
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Similar Items:
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The Ernst & Young Guide to the IPO Value Journey
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The Ipo Decision: Why And How Companies Go Public
-
How Your Company Can Raise Money to Grow & Go Public
-
Zero-to-IPO
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Initial Public Offerings
ASIN: 0970597061 |
Book Description
Written for corporate officers and attorneys, this handbook details every critical step of the entire IPO process. Beginning with the basic step of deciding if an IPO is right for a particular company and progressing through each subsequent stage, this manual explains such critical issues as pre-IPO financing, choosing an underwriter, conducting due diligence, filing a registration statement, complying with securities laws, and getting a company's shares listed on an exchange. In addition to this IPO launch information, many of the forms needed for each stage of going public are provided. Also includes specific information to help companies going public in varying economic climates.
Customer Reviews:
Excellent book on growing your company and raising money.......2003-10-27
Great book! This is a very comprehensive book that spells out everything a business person needs to know to grow their company and go public. Also covers private placements, marketing and business plans. Basically it covers everything you need to know from the begining of the business until you sell it or have an IPO. I reccomend it highly!
Average customer rating:
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The Advertising Law Guide
Lee Wilson
Manufacturer: Watson-Guptill Publications
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
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General
| Reference
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Legal Guides
| Small Business & Entrepreneurship
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General
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General
| Taxation
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Practical Guides
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| Business
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| Living Wills
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Commercial
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General
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ASIN: 1581150709 |
Book Description
All the day-to-day legal issues that confront anyone working in the advertising industry are explained in this straightforward, reader-friendly reference guide that makes complex laws readily accessible to lay readers. In concise but thorough text, the author covers trademarks, privacy and publicity issues, libel, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Detailed checklists are also provided to help advertisers assess the legality of their designs. The inclusion of several legal forms is another plus to guide copywriters, graphic designers, photographers, illustrators, and other advertising pros involved in mounting and promoting campaigns.
Product Description
Two of the nation's leading First Amendment experts offer you the first authoritative guide to the commercial speech doctrine. Advertising and Commercial Speech is the first book to detail the history of the evolving commercial speech doctrine and its application to all categories of advertising regulation. It focuses on nearly 30 major Supreme Court decisions since the 1970s and the many lower court rulings impacted by them. Building on the foundation laid by first edition authors P. Cameron DeVore and Robert D. Sack, authors Brody and Johnson provide new cases on the distinction between commercial and noncommercial speech; an expanded and reorganized chapter on defamation claims based on advertising; and a new chapter covering Lanham Act and misappropriation claims. This edition also includes a new chapter on compelled commercial speech, addressing what happens when the commercial speech doctrine meets the compelled speech doctrine. There is new material on the validity of billboard regulations, including new sections on Iowa and Montana law; a discussion of the FTC's telemarketing regulations establishing the "Do Not Call" registry; a new section on federal and state regulation of email advertising ("spam"); and more on advertising for adult-oriented businesses, dietary supplements, guns, professional services, and tobacco. Advertising and Commercial Speech enables you to trace the shifting tides of constitutional protection for commercial speech over the past 25 years...identify the unifying themes in the law...and see where the lower courts stand on issues affecting your clients.
Average customer rating:
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The Broadcaster's Legal Guide for Conducting Contests and Promotions
James A. Albert
Manufacturer: Bonus Books
ProductGroup: Book
Binding: Hardcover
Advertising
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Reference
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General
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ASIN: 0933893086 |
Average customer rating:
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Principios de Contabilidad - 2b: Edicion
Alvaro Javier Romero Lopez
Manufacturer: MC Graw Hill
ProductGroup: Book
Binding: Paperback
General
| Accounting
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General
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General
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No-Ficción
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| Automotriz
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Industrias y Profesiones
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ASIN: 9701033701 |
Books:
- Markets and States in Tropical Africa: The Political Basis of Agricultural Policies (California Series on Social Choice and Political Economy)
- Moral Imagination and Management Decision-Making (Ruffin Series in Business Ethics)
- NARROW MARGIN: The Battle of Britain and the Rise of Air Power 1930-1949 (Pen & Sword Military Classics)
- Negotiating Competitiveness: Employment Relations and Organizational Innovation in Germany and the United States
- Norway Business Law Handbook
- Oh My Goddess!: Mystery Child
- Organization Theory: Modern, Symbolic, and Postmodern Perspectives
- Prelude to Civil War: The Nullification Controversy in South Carolina, 1816-1836
- Principled Profit: Marketing That Puts People First
- Professional Stock Trading: System Design and Automation
Books Index
Books Home
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Inside Outside: How Businesses Buy Legal Services
The Successful Lawyer: Powerful Strategies for Transforming Your Practice
CREATING DOMINANCE: WINNING STRATEGIES FOR LAW FIRMS
The First Great Myth of Legal Management is that It Exists: Tough Issues for Law Firm Managing Partners and Administrators
How to Capture and Keep Clients: Marketing Strategies for Lawyers
