Book Description
This book's philosophy is to equip students with the resources they need to deal effectively with the complex ethical and legal issues they will confront in practice. The author does this effectively by providing material that expands the students learning beyond the content of the professional codes of ethics to include knowledge of the more important scholarly writings in the field and by examining emerging ethical issues. The cases and discussion included in the book address very difficult ethics cases and show a ten-step model for analyzing those cases.
Customer Reviews:
An insightful guide to ethical decision making........1998-11-19
Elizabeth Reynolds Welfel has written an insightful and informative guide to ethical decision making for anyone in the helping professions. She presents her material in a clear and easily readable form. It is obvious that Dr. Welfel is an expert in the field and her vast knowledge of the research on ethical behavior is evident. Her nine-step model of ethical decision making is a clear blueprint for helping counselors and psychologists make informed and thoughtful ethical decisions. I have used this text to help my counseling students develop an understanding of the ethical standards and underlying principles of the counseling profession and I plan to continue to use it in the future. I highly recommend this book for anyone teaching in counselor or psychologist education, as well as for any mental health professional.
Book Description
"Clients At The Core is an essential blueprint to helping us all take the next steps. The authors, battle scarred by the evolution of professional firm management and marketing from then to now, have captured the changing needs of the firms in this turbulent new economic era. This is a well-written book that uses plain language to convey practical, well thought-out ideas."
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Patrick J. McKenna, a leading international consultant to professional service firms
"The authors have captured the changing role of professional services marketing and firm management. There is valuable insight [in this] down-to-earth guide to competing successfully in the new environment."
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David Maister, author and consultant
"The book is a masterpiece! Aquila and Marcus have produced the essential guide for managing a professional services firm. They've marshaled their considerable real-life experiences and far-reaching vision into a veritable operating manual for the successful firm."
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Rick Telberg, Editor at Large, American Institute of Certified Public Accountants
"At its heart, this book is the running shoe for legal and accounting professionals who want to put the client first. Following the evolution of the industry over the past twenty-five years, this must-have for every professional services firm is the key to leading in the turbulent and highly competitive waters ahead."
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Richard S. Levick, Esq., President, Levick Strategic Communications, LLC coauthor, Stop the Presses: The Litigation PR Desk Reference
"Client selection and retention is one of the critical success factors for a professional services firm, and Aquila and Marcus do a masterful job at educating us on the necessary ingredients of each. The chapters on firm governance and paying for performance are thought provoking and certainly challenging to the conventional wisdom. If you want a better understanding of marketing and leading a professional firm in these turbulent times, this book is essential."
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Ronald J. Baker, author, Professional's Guide to Value Pricing and The Firm of the Future
"Client at the Core is a commonsense approach to keeping your professional services firm relevant in the twenty-first century's client-driven economy. Aquila and Marcus have hit a home run with their insightful analysis and poignant prose."
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Jeffrey S. Pawlow, Managing Shareholder, The Growth Partnership, Inc.
Download Description
"August Aquila and Bruce Marcus reward readers of Client at the Core with an imaginative map for the perilous journey through the twists and turns of marketing and managing today's professional services firm. It is creative and thorough."
-Gerry Riskin, Partner, Edge International
"The authors have captured the changing role of professional services marketing and firm management. There is valuable insight [in this] down-to-earth guide to competing successfully in the new environment."
-David Maister, author and consultant
"The book is a masterpiece! Aquila and Marcus have produced the essential guide for managing a professional services firm. They've marshaled their considerable real-life experiences and far-reaching vision into a veritable operating manual for the successful firm."
-Rick Telberg, Editor at Large, American Institute of Certified Public Accountants
"At its heart, this book is the running shoe for legal and accounting professionals who want to put the client first. Following the evolution of the industry over the past twenty-five years, this must-have for every professional services firm is the key to leading in the turbulent and highly competitive waters ahead."
-Richard S. Levick, Esq., President, Levick Strategic Communications, LLC
coauthor, Stop the Presses: The Litigation PR Desk Reference
"Client selection and retention is one of the critical success factors for a professional services firm, and Aquila and Marcus do a masterful job at educating us on the necessary ingredients of each. The chapters on firm governance and paying for performance are thought provoking and certainly challenging to the conventional wisdom. If you want a better understanding of marketing and leading a professional firm in these turbulent times, this book is essential."
-Ronald J. Baker, author, Professional's Guide to Value Pricing and The Firm of the Future
"Client at the Core is a commonsense approach to keeping your professional services firm relevant in the twenty-first century's client-driven economy. Aquila and Marcus have hit a home run with their insightful analysis and poignant prose."
-Jeffrey S. Pawlow, Managing Shareholder, The Growth Partnership, Inc.
Customer Reviews:
Marketing 101, 201, & 301 for Professional Services.......2005-08-31
This book should burnish the authors' already high reputations for having cogent, jargon-free, and street-smart things to say about what it's really like to try to market professional services. An unusual blend of (clear and lucidly stated) theory about marketing, and real-world insights into obstacles clients can throw up--not to mention the high barrier of internal resistance that "professionals" instinctively erect when asked to be marketers--this should be your starting point if you're facing the complexities of marketing in this environment.
Think that "marketing is just common sense?" Think again; it's both a discipline and an art. Aquila and Marcus will guide your hand at both.
Gerry Riskin (co-author Herding Cats and Beyond Knowing.......2005-06-12
August Aquila and Bruce Marcus reward readers of Client at the Core with an imaginative map for the perilous journey through the twists and turns of marketing and managing today's professional services firm. It is creative and thorough.
Required reading for my marketing leaders.......2004-09-25
August Aquila and Bruce Marcus have written a clear and comprehensive view of what every accounting or law marketer needs to know about this new, unprecedented professional services environment. Their book not only explains the new environment, but it's also a rich primer of practical "how-to" advice on all the marketing tools available to the professional services marketer. Strategy is fine, but I find that few books get down to the step-by-step implementation tactics involved in winning new business like this book does - that's one of its best points of differentiation. After reading it, I bought copies for every one of my regional, industry, service line and national marketing leaders.
Aquila and Marcus Deliver Practice Advice for Success.......2004-09-07
In "Client at the Core: Marketing and Managing Today's Professional Services Firm," (Wiley, 2004) August J. Aquila, based in Minnetonka, Minn., and Bruce W. Marcus, in Easton, Conn., a pair of veteran consultants, combine their considerable experience, skill and insight into a veritable strategic planning operator's manual for today's consulting firm.
From the outset, they acknowledge "the professional world doesn't need another book on how to write a press release or write a brochure or run a seminar."
Instead, they provide a new perspective on the crucial subject of how to keep firms relevant to the needs of the marketplace -- mainly, creating clients and building a marketing culture.
They don't get tied up in ideas like "vision," or "mission."
Instead they talk about the new realities of the 21st Century and professions in turmoil: dot-coms gone bust, a stock market meltdown, and a rash of frauds, defalcations, misuse of corporate funds; and then a reformist reaction, still unfolding, that the authors term "a helter-skelter regulatory rush that was at least as punitive as it was appropriate. It would seem that the regulatory garment was cut to fit all, when all don't wear the same size."
"The time is past when just the presence of the professional was its own comfort factor. It's long been believed that the concept of the professional was so exalted, and so trusting, that people accepted advice unquestioningly. No more. The scandals of 2002 and 2003 seem to have bred a diminished - if unwarranted -- respect for professionals," they say.
"Traditionally, professional services have been a seller's market," according to Aquila and Marcus. But now the tables are turned. "It is now a buyer's market."
For today's professionals, here are six lessons you can take to the bank according to the authors:
1. Clients are more sophisticated. They no longer accept advice without questioning, challenging, demanding more reasoning and detail.
2. Because of the complexity of business today, clients demand that their professionals know more about the client's business and industry than ever before.
3. Professional services always function best when trust is at the heart of the relationship, but the corporate scandals of recent years have eroded that trust. That trust must now be regenerated. And the workings of trust are more important in the new economy than in the old.
4. Once the narrow structures of a profession were sufficient to serve clients. But clients now demand a broader spectrum of capabilities. The more broadly educated and well-rounded professional is the one with the greater advantage in meeting the needs of today's client. Clients demand that accountants know more than the basic skills of accounting.
5. Competition is now a fact of life. Clients know they have a choice.
Clients know the difference between marketing promises and professional services delivery. Today's client demands more real service and solutions -- not just a warm personal relationship.
To Aquila and Marcus, the new paradigm of professional services requires a new demand for partnership with the client and new participatory skills.
As they say: It's a buyers' market. Get used to it.
(...)
Focus on Application.......2004-08-22
"Meaty and rich with texture. The authors understand the application of marketing concepts to the CPA profession at a very deep level, and communicate clearly and concisely."
"Every page was another 'Yes!' when reading about the application of marketing principles to the CPA world. The authors nailed it."
Book Description
Inside the Minds: Building a Law Firm is an authoritative, insider's perspective on the essentials behind starting and evolving a successful and profitable law firm. Featuring Founding Partners representing some of the nation's leading boutique and highly-specialized firms, this book identifies both the benefits and risks of starting one's own firm, along with the factors one should consider before making this important decision. From the steps involved from the absolute beginning, including landing one's first wave of clients, building a strong client base, and networking with the right people, to tactics around establishing a solid growth plan and competing with larger firms, these authors articulate the finer points around building a law firm now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great innovative minds of today, as experts explore in detail what it takes to turn one's vision into reality.
Average customer rating:
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Client Accounting For The Law Office (Lq-Paralegal)
LANGSTON
Manufacturer: Thomson Publishing Group
ProductGroup: Book
Binding: Paperback
 International
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ASIN: 0827374437 |
Book Description
This practical guide covers all the issues in client accounting for law firms, from basic principles to trust accounting. While explaining the theory behind the systems, the text sharpens critical thinking by applying that theory to examples of delicate situations. Illustrations acquaint the reader with standard documents and proper procedures, while discussion questions stimulate analysis of situations in the text.
Customer Reviews:
Useful to some extent.......1999-10-15
While this book is full of useful information, it seems better suited to the novice than to someone with experience. I can see how the book may provide insights into how client accounting works, but I found very little that I could apply to my own job as a client accounting/billing coordinator. If you work at a large, established firm, or hope to find employment in one, avoid this book. These firms already have their own entrenched systems with extensive training. This book will be useful if you are with a smaller firm or one just starting out. It will assist with ideas on how to establish your own systems.
Average customer rating:
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Accounting for client out-of-pocket expenses.: An article from: The Tax Adviser
Eileen J. O'Connor
Manufacturer: American Institute of CPA's
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Binding: Digital
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ASIN: B00093HA6U
Release Date: 2005-07-28 |
Book Description
This digital document is an article from The Tax Adviser, published by American Institute of CPA's on February 1, 1995. The length of the article is 616 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Out-of-pocket expenses paid by professional firms, such as law firms, to be reimbursed by the client at a later date are to be treated like a loan for tax accounting purposes and should not be deducted as expenses. Deductions are only appropriate if unreimbursed costs result in a bad debt or if a contingency fee arrangement is used and no reimbursement results. Amended returns or accounting method changes may be appropriate for firms deducting out-of-pocket expenses.
Citation Details
Title: Accounting for client out-of-pocket expenses.
Author: Eileen J. O'Connor
Publication:
The Tax Adviser (Magazine/Journal)
Date: February 1, 1995
Publisher: American Institute of CPA's
Volume: 26
Issue: n2
Page: 91(2)
Distributed by Thomson Gale
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Costs incurred on behalf of clients.(law firms; professional services): An article from: The Tax Adviser
Robert Zarzar
Manufacturer: American Institute of CPA's
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ASIN: B0008I28TA
Release Date: 2005-07-28 |
Book Description
This digital document is an article from The Tax Adviser, published by American Institute of CPA's on July 1, 2001. The length of the article is 1059 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Costs incurred on behalf of clients.(law firms; professional services)
Author: Robert Zarzar
Publication:
The Tax Adviser (Magazine/Journal)
Date: July 1, 2001
Publisher: American Institute of CPA's
Volume: 32
Issue: 7
Page: 449
Distributed by Thomson Gale
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In times of need: helping clients find elder law counsel.(ELDER CARE) : An article from: California CPA
Michael Bader
Manufacturer: Thomson Gale
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ASIN: B000E3IXSY
Release Date: 2006-01-03 |
Book Description
This digital document is an article from California CPA, published by Thomson Gale on November 1, 2005. The length of the article is 1430 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: In times of need: helping clients find elder law counsel.(ELDER CARE)
Author: Michael Bader
Publication:
California CPA (Magazine/Journal)
Date: November 1, 2005
Publisher: Thomson Gale
Volume: 74
Issue: 5
Page: 25(2)
Distributed by Thomson Gale
Book Description
This digital document is an article from San Diego Business Journal, published by CBJ, L.P. on January 6, 2003. The length of the article is 898 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: New law brings changes for professional services: federal law to create new costs for service providers, clients. (Services).
Author: Rene'e Beasley Jones
Publication:
San Diego Business Journal (Magazine/Journal)
Date: January 6, 2003
Publisher: CBJ, L.P.
Volume: 24
Issue: 1
Page: 5(2)
Distributed by Thomson Gale
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New law provides additional assistance in solving client problems. : An article from: The Tax Adviser
Jeffery M. Wright
Manufacturer: American Institute of CPA's
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ASIN: B0009977FI
Release Date: 2005-07-28 |
Book Description
This digital document is an article from The Tax Adviser, published by American Institute of CPA's on November 1, 1998. The length of the article is 741 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: New law provides additional assistance in solving client problems.
Author: Jeffery M. Wright
Publication:
The Tax Adviser (Magazine/Journal)
Date: November 1, 1998
Publisher: American Institute of CPA's
Volume: 29
Issue: 11
Page: 757
Distributed by Thomson Gale
Book Description
This digital document is an article from General Accounting Office Reports & Testimony, published by Thomson Gale on August 1, 2005. The length of the article is 646 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Ryan White CARE Act: Factors that Impact HIV and AIDS Funding and Client Coverage.
Publication:
General Accounting Office Reports & Testimony (Newsletter)
Date: August 1, 2005
Publisher: Thomson Gale
Volume: 2005
Issue: 8
Page: NA
Distributed by Thomson Gale
Book Description
This digital document is an article from Utah Business, published by American Diversified Publishing Company, Inc. on July 1, 2002. The length of the article is 1055 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Take legal action: post-Enron firms address client concerns. (Focus).(Multiple Disciplinary Practice model, Utah)(Brief Article)
Author: John Becker
Publication:
Utah Business (Magazine/Journal)
Date: July 1, 2002
Publisher: American Diversified Publishing Company, Inc.
Volume: 16
Issue: 7
Page: 69(5)
Article Type: Brief Article
Distributed by Thomson Gale
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- Financial Derivatives in Theory and Practice (Wiley Series in Probability and Statistics)
- Financial Meltdown in the Mainline? (The Money, Faith and Lifestyle)
- Financial Reporting of Environmental Liabilities and Risks after Sarbanes-Oxley
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