Graphic Design That Works: Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identity Design (That Works)

Average customer rating:

very complete

Design Trumps Function?

Almost unreadable

strong examples

Great for Big City Designers, but not for me

Graphic Design That Works: Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identity Design (That Works)
Rockport Publishers
Manufacturer: Rockport Publishers
ProductGroup: Book
Binding: Paperback

General | Instructional & How-To | Arts & Photography | Subjects | Books
General | Design & Decorative Arts | Arts & Photography | Subjects | Books
General | Graphic Arts | Graphic Design | Design & Decorative Arts | Arts & Photography | Subjects | Books
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ASIN: 1592532799

Book Description

Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design-whether for a logo, an identity system, an in-depth promotional campaign, or a magazine that needs to stay fresh and strong month after month.

Now as a competitively priced paperback, Graphic Design That Works looks at examples of logos, identities, promotions, brochures, and magazine design that have proven, successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be.

Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.

Customer Reviews:

very complete.......2007-03-26

very complete and well explained, with interesting comments. It gives you ideas and opens your mind if you are a not-so-expert person on the subject

Design Trumps Function?.......2007-03-11

For a design book, it would be fabulous except for the fact that you need a magnifying glass in order to read it (what appears to be 5pt type set in gray). For this reason, when design and layout of the book negates the purpose (function) of the book, it is rendered useless. Rockport is well known for its beautiful graphic design books, but I have noticed several of their other titles also designed this way. Sorry I bought it, sold it for a loss.

Almost unreadable.......2007-02-02

Most of the type in this book has been done using a size 6 Font which as far as I am concerned makes it practically unreadable. The content may be great, but I can't tell as I refuse to ruin my eyes trying to read type this small. It remainds me of the disclaimers that advertisers use at the bottom so you can't read them. Unless you absolutely must have this book, I would strongly advise finding another one

strong examples.......2007-01-29

this is a great book, it give a very nice examples about the best graphics in the market and how it was made. It can inspire you.

Great for Big City Designers, but not for me.......2007-01-22

I produce newsletters for non-profit's on a true shoestring budget. I am constantly searching for inspiration that is do-able on a shoestring budget (no color, no fancy paper, no long-winded discussions about the "role" of the designer - "sheesh") but found literally nothing in this book helpful to me, that makes the book worth keeping on my shelf.

If you have big budgets and staff, this book might be useful for you.

When going with two colors is a "challenge" you know that the designers whose work is being held up as the best of design really have no clue about the challenges faced by those working for needy but worthwhile agencies who cannot afford to hire "designers" but need to get information out, and attempt to do so in a visually pleasing and accessible way.

Identity Design That Works: Secrets for Successful Identity Design (Graphic Design)

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Identity Design That Works: Secrets for Successful Identity Design (Graphic Design)
Cheryl Dangel Cullen
Manufacturer: Rockport Publishers
ProductGroup: Book
Binding: Paperback

General | Instructional & How-To | Arts & Photography | Subjects | Books

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Advertising | Marketing & Sales | Business & Investing | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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ASIN: 1564969509

Book Description

Today's consumer is blitzed with millions of images every day. Companies hoping to grab that consumer's attention need a memorable, eye-catching identity that will make a favorable and lasting impression in the consumer's mind. That formidable job falls to graphic designers and advertising executives. This original book takes an intimate, in-depth look at the evolving realm of identity design and highlights the cutting-edge graphic design strategies that have set leading companies apart from the crowd.

Author Cheryl Dangel Cullen argues that identity design in general has evolved from a straightforward exercise in communicating a company's message to a more abstract, creative expression of a company's attitude. She examines more than 20 successful identity campaigns, going behind the scenes to reveal what made each design work; why it was successful, from a consumer, content, and design perspective; and how each company has overcome a range of communication and design challenges.

Including examples from high-brow corporations to high-tech startups, from children's marketing to the retail market, this book will help professionals create graphics that clearly communicate not just what their clients sell but who they are.

Cheryl Dangel Cullen is a writer and public relations consultant specializing in the graphic arts industry. She is the author of several design books, including Promotion Design That Works, The Best of Annual Report Design and The Best of Direct Response Graphics. She lives in Frankfort, Illinois.

Average customer rating:

Unreadable

Graphic Design That Works: Secrets For Successful Logo, Magazine, Brochure, Promotion, and Identity Design
Various
Manufacturer: Rockport Publishers
ProductGroup: Book
Binding: Hardcover

General | Instructional & How-To | Arts & Photography | Subjects | Books
General | Graphic Arts | Graphic Design | Design & Decorative Arts | Arts & Photography | Subjects | Books
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ASIN: 1592530842

Book Description

Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer?s attention need a memorable, eye-catching design?whether for a logo, an identity system, an in-depth promotional campaign, or a magazine that needs to stay fresh and strong month after month.

Graphic Design That Works looks at examples of logos, identities, promotions, brochures, and magazine design that have proven, successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you?re a seasoned designer or a newcomer to the field, you can understand how and why the design came to be.

Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.

Customer Reviews:

Unreadable.......2007-02-06

If you are looking for a book that you can read, study and learn from, keep looking. The type in this book is so unbelieveably small as to make it practically unreadable. If you thought that the old "Small print at the bottom of the page" was small, you should see this book. My advice, avoid it like the Plauge!

Book Description

As Pacey Witter on the hit TV show Dawson's Creek, actor Joshua Jackson is a loner--introspective, quick with a quip, and willing to follow his heart rather than follow the crowd. In real life, Joshua is a lot like his character, except when it comes to success. While Pacey is a bit of an underachiever, Joshua, in his early twenties, has already hit it big, with nearly twenty film credits to his name, including such hits as The Mighty Ducks, Urban Legend, Cruel Intentions, Apt Pupil and more recently Gossip and Skulls. What's in store for Joshua's future? Does he hang with his fellow DC stars off the set? Is there a special woman in his life? Get all the fun facts and fascinating answers about Joshua Jackson in this awesome biography!

WITH EIGHT PAGES OF COOL PHOTOS!

Customer Reviews:

joshua jackson.......2005-06-03

sry for anyone who thinks otherwise...but i am joshua jacksons bigest fan...and obsessor...i honestly cannot speak for everyone but almost everyone i know finds out how much i love joshua jackson in the forst 5 minutes of knowing me...so for all those heartbroken girls who dotn quite grasp it..i am joshuas biggest and most adoring fan
xoxo

Josh J. Is the hottest guy on the planet!.......2001-02-09

This book was way cool. I don't just give it five stars, i give it 10,000! Scince I am Joshua Jackson's BIGGEST fan (sorry all those other girls out there, but i know I beat you!) I want to know as much about Joshua Jackson as I can. I thought this book did a lot of that. I could have done with more pictures though. (but of course I already don't think there are enough Joshua Jackson pictures in the world as it is) This book is great, but even if it wasn't i would buy it anyways because it's about Joshua Jackson! What more do you need in a book!!!!!!!!!!!!!

The hot new star Joshua Jackson ! !.......2000-01-11

I think this book was great because it brought out a lot in his home life as well as his personal life. I kno we all love gossip gals! ! I also think Josh Is the HOTTEST guy on the planet and that also makes this book great ! ! !

I really enjoyed this book! He is great as well as very cute.......1999-11-07

I think Joshua Jackson Is Brilliant. He has done a lot for himself. He always looks great and all the films hes been in are exellent! I have seen all of them so far. This book tells you what hes really like. Not pacey in Dawsons creek, not damon in Urban Ledgend but Joshua Jackon,the greatest star in the world. I love him! Email me if you think so too

Josh is a Creek god.......1999-10-29

I really liked this book. It told me a lot about Josh. He's a really great guy, and funny as well as cute. I always loved Pacey, but now I think I prefer Josh.

Gods and Generals: The Paintings of Mort Künstler

Average customer rating:

Beautiful work of a master artist
A Beautiful Book of Beautiful and Educational Paintings
For the beautiful art, alone...

Gods and Generals: The Paintings of Mort Künstler
Mort Künstler , Jr., James I. Robertson , and Ron Maxwell
Manufacturer: The Greenwich Workshop Press
ProductGroup: Book
Binding: Hardcover

General | Painting | Arts & Photography | Subjects | Books

General | Artists, A-Z | Arts & Photography | Subjects | Books

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General | Americas | History | Subjects | Books

General | Military | History | Subjects | Books

ASIN: 0867130849

Book Description

America's premier Civil War artist, Mort Künstler, is joined by the nation's leading Civil War historian, Dr. James I. Robertson, Jr., in this extraordinary visual history of the Civil War's dramatic first two years. A companion history to the motion picture of the same name, Gods and Generals is based on the best-selling Jeff Shaara novel, and surveys a crucial period in the War Between the States through incomparable art-work and a matchless narrative.

Gods and Generals chronicles the momentous events of 1861 through early 1863 by following the lives of four principal figures from the Civil War, Robert E. Lee, "Stonewall" Jackson, Winfield S. Hancock and Joshua Lawrence Chamberlain. On fields of fire and glory, like First and Second Manassas, the Seven Days Battles, Antietam and Chancellorsville, the epic American struggle of brothers-against-brother unfolds in this exceptional work.

Among the Americans caught in the flame of battle, none were more remarkable than Lee, Jackson, Hancock and Chamberlain. Lee, known for the caliber of his character as much as the mettle of his military genius, saved the South from what appeared to be almost certain defeat in mid-1862, and molded his rag-tag troops into a fighting force that at times seemed invincible. "Stonewall" Jackson, meanwhile, rose from a mediocre professor at VMI to become Robert E. Lee's invaluable "right arm," but in mid-spring of 1863 his greatest success would be earned at a terrible price for the South. Facing Lee's army—and often failing—was the Army of the Potomac. Despite the discouragement of defeat, the army's common soldier remained determined to fight and was dedicated to victory—led by officers like Winfield S. Hancock, a gifted West Pointer, and Colenel Joshua L. Chamberlain, a college professor-turned-soldier.

The glory and the tragedy of the American Civil War—and the fascinating figures from its history—are depicted in Gods and Generals with unique depth and emotion. The classic art of Mort Künstler and the captivating narrative by James I. Robertson, Jr. capture this pivotal period in America's bloodiest war unlike any other work of art and history.

Customer Reviews:

Beautiful work of a master artist.......2003-03-31

Gods and Generals: The Paintings of Mort Kunstler rivals its previous companion book to Gettysburg. Kunstler tells the story leading up to the battle of Gettysburg using his masterful brush to translate history into color paintings. The text and the paintings weave the tale of how America eventually tore itself asunder in the Civil War. Its an excellent collector's piece and great introduction into the Civil War.
I also found Kunstler did not paint as many movie scenes in this book, instead capturing the actual historical looks of these "Gods and Generals" of the Civil War. Any lover of history or military art will appreciate his attention to detail and riviting scenes. Enjoy!

A Beautiful Book of Beautiful and Educational Paintings.......2003-01-23

Mr. Kunstler has provided us with another book of his arrestingly beautiful paintings. Art, of course, is largely a matter of taste and proverbially in the eye of the beholder. Mr. Kunstler, however, even from as objective a standpoint as possible, has no peer as a chronicler of the Civil War. I have been interested in that period of history for about half a century, but it has been Mr. Kunstler's paintings over the past dozen or more years that have brought that war to life for me, and, I am sure, for many others. Although he is a prolific artist, he never compromises with quality, and the quality of his work is unsurpassed.

The subjects of Mr. Kunstler's paintings are invariably interesting, and he does not like to paint scenes or events that have been done previously by other artists. This book is the companion to, and illustrative of, the events and people of the novel "Gods and Generals" by Jeff Shaara, soon to be made into a motion picture of the same name. It follows four exceptional soldiers through the first two years of the war: Robert E. Lee, Thomas J. "Stonewall" Jackson, Winfield S. Hancock, and Joshua Lawrence Chamberlain.

In this book, there are many new paintings not yet published elsewhere, but whether you are an old Kunstler aficionado or newly introduced to his work, you will find this book unequaled. The reproductions of the paintings are eye-catching, displaying each painting in vibrant, striking colors, true to Mr. Kunstler's originals. I say above that his paintings are educational, and so they are. I urge you to look closely at every work of art. If you do, you will not only see an astonishing amount of detail, but also learn much about the people, the times, the objects people used, and the war. Again, we have Mr. Kunstler's constant striving for perfection to thank for paintings which are correct in every detail. He is the quintessential perfectionist, who painstakingly researches every detail, no matter how small, to provide his audience with true, as well as beautiful, depictions of people, places, and things. He consults with knowledgeable historians, such as Professor Robertson, who wrote the text for this book, on even such matters as the weather on the particular day that he wants to depict in a painting. All of the accouterments are true, as well as the animals, the uniforms, the weapons, the landscapes, the battlefield situations, the lighting -- everything. Rarely does one find, in one individual such as Mr. Kunstler, artistry to the point of genius coupled with an unceasing demand for perfection in all of the details of his art.

I admit that I am no connoisseur of art and that I can claim no expertise or experience in art. Even someone such as I, however, can at least partially appreciate the artistic techniques used by Mr. Kunstler. His positioning of people, animals, buildings, and other objects to lead the observer's eye to the main subject of the painting, his extraordinary use of light to play on this or that subject in the picture in greater or lesser brilliance in order to accentuate or subordinate that subject, and his use of color, always precise, to delineate bright sunshine or dark shadow, or to emphasize or minimize, are all techniques that even such as I can note and admire. His paintings are so life-like as to defy the observer to differentiate them from photographs. But no photographs could depict such wonderful color and the precise instants in time which Mr. Kunstler so deftly chooses to picture.

Mr. Kunstler has, with every book he has introduced, been able to obtain the very best in historians/commentators to draft the texts. He has obtained the services of, for example, Henry Steele Commager (for the book "The American Spirit: The Paintings of Mort Kunstler"), James I. Robertson, Jr. (for "Jackson and Lee: Legends in Gray," "The Confederate Spirit: Valor, Sacrifice and Honor," and the current work), James M. McPherson (for "Gettysburg"), and Dee Brown (for "Images of the Old West"). Dr. Robertson's text in "Gods and Generals: The Paintings of Mort Kunstler" is, as always, the perfect complement to the paintings. As with Mr. Kunstler's art, so also with Dr. Robertson's narrative, one can learn much, whether one is a novice or an experienced hand.

Thus, whether you are a "Civil War buff" or simply interested in exceptional art and edifying prose, you will enjoy this book (and you would do well to consider obtaining Mr. Kunstler's previous books, named parenthetically above). You cannot go wrong with the team of Kunstler and Robertson.

For the beautiful art, alone..........2002-11-17

This book is worth 5 stars!! My 8 year old son is just beginning to discover what it means to be born in the south. I want him to have an accurate picture of what the civil war was all about. It is hard to find civil war books with enough pictures to keep him interested. This book has plenty of high quality art for him to see and includes text that we can read together! I highly reccomend it based on those gorgeous paintings.

Freedom's Unfinished Revolution: An Inquiry into the Civil War and Reconstruction (American Social History Project)

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Freedom's Unfinished Revolution: An Inquiry into the Civil War and Reconstruction (American Social History Project)
William Friedheim , and Ronald Jackson
Manufacturer: New Press
ProductGroup: Book
Binding: Paperback

General | Americas | History | Subjects | Books
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ASIN: 1565841980

Book Description

From the award-winning authors of Who Built America?, Freedom's Unfinished Revolution offers a ground-breaking presentation of the Civil War and Reconstruction. Filled with a wide array of original source materials including letters, speeches, excerpts from novels and newspapers, photographs, engravings, art and political cartoons, Freedom's Unfinished Revolution arose out of what the Teacher's Advisory Committee has called "the need and desire to create a textbook for high school students that would make the Reconstruction come alive."

Finding Freedom:: The Untold Story of Joshua Glover, Runaway Slave

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Finding Freedom:: The Untold Story of Joshua Glover, Runaway Slave
Walter T. McDonald , and Ruby West Jackson
Manufacturer: Wisconsin Historical Society
ProductGroup: Book
Binding: Hardcover

ASIN: 0870203827
Release Date: 2007-05-15

Book Description

Finding Freedom: The Untold Story of Joshua Glover, Runaway Slave

Ruby West Jackson & Walter T. McDonald

âShall a man be dragged back to Slavery from our Free Soil, without an open trial of his right to Liberty?â – Handbill circulated in Milwaukee on March 11, 1854

In Finding Freedom, Ruby West Jackson and Walter T. McDonald provide readers with the first narrative account of the life of Joshua Glover, the runaway slave who was famously broken out of jail by thousands of Wisconsin abolitionists in 1854. Employing original research, the authors chronicle Glover’s days as a slave in St. Louis, his violent capture and thrilling escape in Milwaukee, his journey on the Underground Railroad, and his 33 years of freedom in rural Canada.

While Jackson and McDonald demonstrate how the catalytic âGlover incidentâ captured national attentionâpitting the proud state of Wisconsin against the Supreme Court and adding fuel to the pre-Civil War fireâtheir primary focus is on the ordinary citizens, both black and white, with whom Joshua Glover interacted. A bittersweet story of bravery and compassion, Finding Freedom provides the first full picture of the man for whom so many fought, and around whom so much history was made.

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Bud Plays Junior High Football
C. Paul, Illustrated by Tolford, Joshua Jackson
Manufacturer: U.S.A.: Hastings House, 1957
ProductGroup: Book
Binding: Hardcover
ASIN: B000NZ8KOK

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Cool Celebrity Postcards

Manufacturer: kidsbooks
ProductGroup: Book
Binding: Paperback
ASIN: 1561568074

Product Description

Full-color photographs, biographical information, and 24 postcards of Cool Celebrities including: Sarah Michelle, N Sync, Drew Barrymore, Natalie Portman, Jake Lloyd, Ewan McGregor, Usher Raymond IV, Jennifer Love Hewitt, Joshua Jackson, Abs Breen, Brandy Norwood, Matt Camden, Simon Camden, Will Smith, and more.

Average customer rating:

This book was pretty good

Joshua Jackson
Nancy Krulik
Manufacturer: Simon Spotlight Entertainment
ProductGroup: Book
Binding: Paperback

General | Ages 9-12 | Children's Books | Subjects | Books

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ASIN: 0743418794
Release Date: 2000-11-28

Book Description

Joshua Jackson

Download Description

Tall, dark, handsome hunk Joshua Jackson is the superstar of tomorrow. It's easy to see why! How many other stars can boast of appearing in nearly twenty movies, not to mention being the breakout performer in Dawson's Creek, one of America's biggest teen series? The Mighty Ducks, Cruel Intentions, The Skulls, and Gossip. Not only is his charisma indisputable, Josh is also a bona fide hero, having helped rescue four teens from the water off the coast of North Carolina. What's Josh really like when the cameras are turned off? Who does he pal around with? All the fascinating facts are inside...and don't forget to check out the tough J.J. quiz, only for his most faithful fans!

Customer Reviews:

This book was pretty good.......2000-12-26

This book was very informative, and I would reccomend it to anyone younger and who wanted to know more about Joshua Jackson

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Joshua Jackson
Michael-Anne Johns
Manufacturer: Andrews Mcmeel Pub
ProductGroup: Book
Binding: Hardcover

General | Biographies & Memoirs | Subjects | Books

Biography - Clemmons, Prof. Jackson Joshua Walter (1923-): An article from: Who's Who Among African Americans

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Biography - Clemmons, Prof. Jackson Joshua Walter (1923-): An article from: Who's Who Among African Americans
Gale Reference Team
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

African-American & Black | Ethnic & National | Biographies & Memoirs | Subjects | Books

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Book Description

Word count: 451.

Girls' life top 10. (movie review) (sound recording review): An article from: Girls' Life

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Girls' life top 10. (movie review) (sound recording review): An article from: Girls' Life

Manufacturer: Monarch Avalon, Inc.
ProductGroup: Book
Binding: Digital
ASIN: B0008EPNCS
Release Date: 2005-07-29

Book Description

This digital document is an article from Girls' Life, published by Monarch Avalon, Inc. on February 1, 2002. The length of the article is 678 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Girls' life top 10. (movie review) (sound recording review)
Publication: Girls' Life (Magazine/Journal)
Date: February 1, 2002
Publisher: Monarch Avalon, Inc.
Volume: 8 Issue: 4 Page: 38(1)

Article Type: Movie Review, Sound Recording Review

Distributed by Thomson Gale

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