Contemporary Linguistics: An Introduction
Average customer rating: 4.5 out of 5 stars
  • A Well-Written, Easy-to-understand Intro
  • Good introductory text
  • An Excellent Introduction
  • Excellent introduction to linguistics
  • Highly recommended. Very accessible.
Contemporary Linguistics: An Introduction
William O'Grady , John Archibald , Mark Aronoff , and Janie Rees-Miller
Manufacturer: Bedford/St. Martin's
ProductGroup: Book
Binding: Paperback

LinguisticsLinguistics | Words & Language | Reference | Subjects | Books
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ASIN: 0312419368

Book Description

Contemporary Linguistics is the gold standard of introductory linguistics textbooks. Meticulously prepared, it is one of the most comprehensive, authoritative, up-to-date introductory resources on the market. The book’s extensive examples and exercises help students master the course material, and its lucid writing style makes complex concepts easy to understand.

Customer Reviews:

5 out of 5 stars A Well-Written, Easy-to-understand Intro.......2007-02-16

I have an earlier edition of this text that I used in a linguistics course several years ago, and I understand that the 5th edition is very similar.

This book is clearly, simply written, making some very complex and abstract concepts clear and understandable. I'm currently working on my Masters in Linguistics, and I regularly refer back to this text in my higher-level classes for clarification of things like Theta roles and x-bar theory (syntax), morphology, phonology, etc.

The text is fairly comprehensive, covering all the major sub-categories of linguistics. It doesn't pretend to cover any of the subjects in depth, but it does provide an excellent foundation for anyone who wants to understand the basics.

4 out of 5 stars Good introductory text.......2006-06-07

This book provides a good introduction to many areas of linguistics, including phonetics, phonology, morphology, syntax, semantics, historical linguistics, language acquisition and computational linguistics. The approach is basically Chomskian.

I would give the book about 3-1/2 stars. It touches on a wide range of linguistic issues, at varying degrees of depth. The description of concepts is fairly sensible. However, there are some issues not treated in adequate depth. For example, early in the book various irregularities in English are discussed which do not fit into their linguistic model--here it would make a lot of sense to explain the historical reasons for these irregularities. Also, the treatment of computational linguistics is weak; some good AI texts do a better job. On the other hand, it could be argued that an introductory text at this level can only include so much material.

In short, I found this to be a profitable overview of the field and would recommend it to others.

5 out of 5 stars An Excellent Introduction.......2001-11-25

I am not a Linguist, but this book helped me to appreciate all of the differing theories and various fields within what is known as linguistics. If you are seeking a book that is simple to read, yet very comprehensive, I recommend this volume. If you enjoy languages, speech development, regional dialects, language acquisition, theory of language, language trends, and more - this book is for you.

Major disciplines coverd include: phonetics, morphology, syntax, and semantics. Also included in this new addition are new chapters on second language acquisition and psycholinguistics.

One of the best features of this text is how well it is laid out. It is a pleasure to peruse and even study because of it's logical and user friendly format.

If you love anything about language- whether knowing it's origins, or what part of the mouth is used to create certain sounds, or how language changes over time and for what reasons, or a host of other curiosities, you will certainly enjoy the wealth of information within Contemporary Linguistics!

5 out of 5 stars Excellent introduction to linguistics.......2000-07-12

"Contemporary Linguistics" (CL) is a wonderfully clear and accessible introduction to the field of linguistics. The authors begin by introducing the methodological assumptions that underlie present day Chomskyan linguistics and then reserve a chapter each for almost all major research directions within linguistics.

One thing in particular that I liked about the format of CL was the treatment of more advanced material (marked "Advanced") in each chapter. The "Advanced" sections augment the material in the rest of the chapter and are placed in logical sequence with the rest of the material instead of appearing in an appendix at the end of the chapter. For example, a section marked "advanced" on X' (read X-bar) Theory appears fairly early in the syntax chapter. Having some knowledge of X' Theory allows the reader to proceed to examine the rest of the material with the knowledge that there exists an intermediate level of structure between lexical categories (N, V, ...) and phrasal categories (NP, VP, ...).

Most chapters in CL are pretty well written and technical tools to treat linguistic phenomena are almost always introduced at the correct juncture. However, CL does not treat Innateness properly (why Innateness and arguments for and against Innateness), and has a weak chapter on semantics. The reader would do well to augment the material in CL by reading Pinker's "The Language Instinct" or Jackendoff's "Patterns in the Mind" for a non-technical introduction to some ideas in linguistics, as well as sections of De Swart's "Intro to Natural Language Semantics" to get an idea of how semantics is done. If the reader is interested in looking at language from a cognitive science perspective, she would also do well to read most of Gleitman et al's "An Invitation to Cognitive Science: Language".

All in all, CL provides a relatively painless initiation into linguistics and I highly recommend it.

5 out of 5 stars Highly recommended. Very accessible........1999-05-03

Speaking as a newcomer to the subject, I found this book to be an excellent intro. Very useful.
Philosophy of Language: A Contemporary Introduction (Routledge Contemporary Introductions to Philosophy)
Average customer rating: 4.5 out of 5 stars
  • Better May be Available
  • A pleasure to read
  • The best book for beginners in philosophy of language
  • excellent phil of lang overview
  • Excellent
Philosophy of Language: A Contemporary Introduction (Routledge Contemporary Introductions to Philosophy)
William Lycan
Manufacturer: Routledge
ProductGroup: Book
Binding: Paperback

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ASIN: 0415171164

Book Description

Philosophy of Language introduces the non-specialist to the main issues and theories in twentieth-century philosophy of language, focusing specifically on linguistic phenomena. Part I explores several theories of how proper names, descriptions, and other terms bear a referential relation to non-linguistic objects. Part II surveys competing theories of linguistic meaning and compares their various advantages and liabilities. Part III introduces the basic concepts of linguistic pragmatics, includes a detailed discussion of the problems of indirect force, and Part IV examines linguistic theories of metaphor.

Download Description

This book introduces the student to the main issues and theories in 20th century philosophy of language, focusing specifically on linguistic phenomena.

Customer Reviews:

3 out of 5 stars Better May be Available.......2007-09-01

Philosophy of Language by William Lycan is an instalment in the Routledge Contemporary Introductions to Philosophy Series. This series is intended to provide a bridge between introductory and advanced study, primarily aimed at students/readers with some prior exposure to academic philosophy.

Overall, this is a solid addition to the contemporary introductions series. Philosophy of language can be an arcane and jargon-laden field. Lycan's methodology is generally helpful, introducing many of the key thinkers, and concepts, in the modern philosophy of language tradition (e.g. Frege, Russell, Wittgenstein, etc.) The approach employed in the text is to introduce a philosopher's key thoughts then consider objections and potential retorts. This is not a bad tactic, however, from my perspective greater focus on a few key points would be preferable to the current emphasis on breadth (some of the points are too trivial or technical for an introductory text). Each section is followed by a summary of key points, questions for discussion and suggestions for further reading. Additionally, from a physical standpoint the paper back version is well constructed and has a usable font size.

Strengths aside, two stylistic weaknesses reduced my enjoyment of the text and its ultimate utility. The more trivial is the author's excessive self-reference, e.g. "your humble narrator", "you were expecting me to recommend someone else {referring to himself)?" etc. I think that this may have been done with the intention of adding levity to an otherwise dense and potentially dry subject. It was, however, over done and distracting; most of these comments should be removed. The second, and more significant, weakness is style. There is academic writing that is pleasant and flowing, and then there is writing that is laborious and plodding. Unfortunately, this text is in the latter category- even being familiar with the material I found myself constantly having to re-read sections in order to get the point. I fear that if used as a textbook it may turn students off this field.

Upon reflection, I realize that my muted reaction to the book has two components; how the topic is approached and articulated (discussed above), and the subject itself. On this latter point, though intellectually interesting in its own right, much later-day work in this field by Searle, Grice, Davidson, et al, strikes me as adding little real value. Their type of logical-linguistic minutia, though fascinating in its own way, seems analogous to some of the worst medieval theological musings. To progress, it appears that the analytical tradition may need to blend with the behavioural sciences and consider communication from a broader perspective.

Overall, a solid if dry piece of academic writing. A background in analytic philosophy may be required to fully engage with, and integrate, this material. Although, I do not have a ready recommendation there are likely better introductory texts available.


5 out of 5 stars A pleasure to read.......2005-01-20

I just want to echo the other reviewers. This is a wonderful introductory text. I am a law professor who is interested in learning more about philosophy of language. This was the first book I read, and it fit the bill wonderfully. It provides a nice overview of major debates in the field. And it is accessible, logically structured, and fun to read. It certainly warrants five stars. I hasten to add that I do not know (and have never met) the author of this book (I believe such disclaimers are necessary when reviewing books on amazon).

5 out of 5 stars The best book for beginners in philosophy of language.......2002-08-10

This is THE book for beginners to have. It's a rare philosopher who knows what the word "introduction" means in a book title; most seem to write so-called introductory books as though the audience is professional philosophers.

Finally I have some idea what Russell, Frege, Strawson, Donnellan and others were trying to say. And I know why it is not the case that the present king of France is bald.

5 out of 5 stars excellent phil of lang overview.......2002-01-04

this book has several things going for it:
first, it is an informative and brief, yet thorough, introduction to some central issues in the philosophy of language. for each issue, lycan summarizes the problems to be solved, explains some theories with which prominent philosophers have attempted to solve them, and provides possible objections and replies to those theories. lycan links each issue smoothly with the next, so that the reader sees clearly how the different problems in the field are related.
second, the reader is provided with chapter introductions, chapter summaries, review questions, and a long bibliography.
third, lycan makes his text entertaining with some great sarcasm, and by creating humorous (yet effective) examples. i actually laughed out loud several times while reading this text.

overall, this is a great book. i highly recommend it to beginners in the philosophy of language.

5 out of 5 stars Excellent.......2000-11-11

If you are going to understand contemporary philosophy, you have to understand the philosophy of language. Prof. Lycan's book is an excellent introduction. First, it is very clearly written and, second, it avoids excessive use of logical symbolism. My only complaints are that there could have been a longer discussion of Frege and more discussion of how questions raised impact other areas of philosophy such as metaphysics and religion. However, Prof. Lycan tells us that these matters will be taken up in the other works in the Routledge Contemporary Introduction to Philosophy series.
Contemporary linguistics: An introduction
Average customer rating: Not rated
    Contemporary linguistics: An introduction

    Manufacturer: St. Martin's Press
    ProductGroup: Book
    Binding: Unknown Binding

    LinguisticsLinguistics | Words & Language | Reference | Subjects | Books
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    ASIN: 0312018789
    Habermas: A Critical Introduction (Key Contemporary Thinkers)
    Average customer rating: Not rated
      Habermas: A Critical Introduction (Key Contemporary Thinkers)
      William Outhwaite
      Manufacturer: Stanford University Press
      ProductGroup: Book
      Binding: Paperback

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      Contemporary Linguistic Analysis: An Introduction
      Average customer rating: 4 out of 5 stars
      • Required reading.
      Contemporary Linguistic Analysis: An Introduction

      Manufacturer: Copp Clark Professional
      ProductGroup: Book
      Binding: Paperback

      LinguisticsLinguistics | Words & Language | Reference | Subjects | Books
      ASIN: 0773046836

      Customer Reviews:

      4 out of 5 stars Required reading........2000-05-13

      Although there are several new editions to this 1996 edition, it is still worth the read. This book is required text for several linguistic study programs across Canada. It is clear and easy to read for every person (not just the university student). Chapters are in depth and cover morphology, phonology and syntax better than most "textbooks". They are plenty of examples and diagrams that will aid with understanding of all basic principles. The book is entertaining and of value. Check out the newer editions for more effective chapters though :) !
      Frege: A Critical Introduction (Key Contemporary Thinkers)
      Average customer rating: 4 out of 5 stars
      • A VERY GOOD INTRODUCTION
      • Tedious
      Frege: A Critical Introduction (Key Contemporary Thinkers)
      Harold W. Noonan
      Manufacturer: Polity Press
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Philosophy | Nonfiction | Subjects | Books
      Logic & LanguageLogic & Language | Philosophy | Nonfiction | Subjects | Books
      ModernModern | Philosophy | Nonfiction | Subjects | Books
      ASIN: 0745616739

      Book Description

      This new book offers a comprehensive and accessible introduction to Frege's remarkable philosophical work, examining the main areas of his writings and demonstrating the connections between them.Frege's main contribution to philosophy spans philosophical logic, the theory of meaning, mathematical logic and the philosophy of mathematics. The book clearly explains and assesses Frege's work in these areas, systematically examining his major concepts, and revealing the links between them. The emphasis is on Frege's highly influential work in philosophical logic and the theory of meaning, including the features of his logic, his conceptions of object, concept and function, and his seminal distinction between sense and reference.Frege will be invaluable for students of the philosophy of language, philosophical logic, and analytic philosophy.

      Customer Reviews:

      5 out of 5 stars A VERY GOOD INTRODUCTION.......2005-05-24

      This is one of the best introductions to Frege I've read. I can't disagree more with the reviewer who claimed that the Kenney book is better. Noonan's discussion of Frege is quite clear and easy to follow. I found the discussion of the mechanics of Frege's logic quite good. One common problem here (which is true in the Kenney book, in particular, I think) is that authors seem more interested in explaining Frege's role in the development of modern logic, than in understanding his insights on their own terms. Noonan does a great job of explaining the essentials without delving into whig logic history. His discussion of Frege's difficulty in expressing the logical form of his system is excellent. Also, many introductory discussions of Frege, while being whiggish about the development of logic, fail to provide a foundation or context for understanding current issues in Frege scholarship (ie, what exactly is the problem with the context principle? What are value ranges and why does it matter? etc.). Most discussions seem content to leave this at the level of Russell's paradox, which though important, tends to warp the perspective of Frege's contemporary importance and legacy. Noonan's book does an excellent job providing a foundation for understanding current issues. I have read Kenney, Wiener, Sluga, Carl, and Beaney; all are good in various ways and various degrees, but as a pure introduction, Noonan's stands above the rest. Just for the record, I think Kenney's book is over-rated and maybe out-dated too at this point.

      3 out of 5 stars Tedious.......2001-04-08

      This is not a simple introduction to Frege. It isn't bad, but I found Anthony Kenny's "Frege" and Joan Weiner's "Frege Explained" to be more lucid introductory texts. If you are very new to Frege, try Weiner's book first (Salerno's book on Frege is also worth a mention and preferred) . But even if you aren't new to Frege's thought, it's hard to see how much is gained by laboring with Noonan's introduction.

      Don't forget to read Frege himself (see the Blackwell Readers, _The Frege Reader_). Frege is a top notch writer and his own words deserve attention and careful study.
      Introduction to Contemporary Linguistic Semantics (Foundations of Modern Linguistics)
      Average customer rating: Not rated
        Introduction to Contemporary Linguistic Semantics (Foundations of Modern Linguistics)
        George L. Dillon
        Manufacturer: Prentice Hall
        ProductGroup: Book
        Binding: Hardcover

        EtymologyEtymology | Words & Language | Reference | Subjects | Books
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        ASIN: 0134794699
        Lectures on Contemporary Syntactic Theories: An Introduction to Government-Binding Theory, Generalized Phrase Structure Grammar, and Lexical-Function Grammar ... of Language and Information - Lecture Notes)
        Average customer rating: Not rated
          Lectures on Contemporary Syntactic Theories: An Introduction to Government-Binding Theory, Generalized Phrase Structure Grammar, and Lexical-Function Grammar ... of Language and Information - Lecture Notes)
          Peter Sells
          Manufacturer: Center for the Study of Language and Inf
          ProductGroup: Book
          Binding: Paperback

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          ASIN: 0937073148

          Book Description

          This books provides an introduction to three contemporary syntactic theories, Government-Binding Theory, Generalized Phrase Structure Grammar, and Lexical-Functional Grammar. In successive chapters, Sells lucidly presents and illustrates the fundamental apsects of each theory. In an introductory chapter he describes the basic syntactic concepts and assumptions shared by each theory; in the postscript, Thomas Wasow provides a more general overview of the different perspectives of these three approaches.
          Literature: A Contemporary Introduction
          Average customer rating: Not rated
            Literature: A Contemporary Introduction
            James Hurt
            Manufacturer: Prentice Hall
            ProductGroup: Book
            Binding: Hardcover

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            Contemporary Linguistics 4e and Language 6e: An Introduction
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              Contemporary Linguistics 4e and Language 6e: An Introduction
              Virginia Clark , John Archibald , Alfred Rosa , Janie Rees-Miller , William O'Grady , Paul Eschholz , and Mark Aronoff
              Manufacturer: Bedford/St. Martin's
              ProductGroup: Book
              Binding: Paperback

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              ASIN: 0312417853

              Paul Rand: A Designer`s Art
              Average customer rating: 4.5 out of 5 stars
              • Great examples but lacking the depth I hoped for.
              • A Designer's Inspiration
              • Paul Rand: A Designer's Must Have
              • NON LIKE ANY OTHER
              • Just OK
              Paul Rand: A Designer`s Art
              Paul Rand
              Manufacturer: Yale University Press
              ProductGroup: Book
              Binding: Paperback

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              Customer Reviews:

              4 out of 5 stars Great examples but lacking the depth I hoped for........2004-09-23

              This book uses the teaching by example system giving illustrated examples of the author's past advertising design work. I did not get the in-depth education in visual design that I had hoped for. Rand's work uses a combination of simple to mid complexity visuals that communicate in an abstract high brow way. It is this sophistication that I suppose makes others give the book such high ratings. If more text was added to explain the principles then the book would have been a much better educational experience. A 4 rating for visual quality and examples, a 3 for content, are fair ratings.

              4 out of 5 stars A Designer's Inspiration.......2004-06-23

              Reading Paul Rand's book "A Designer's Art" should be a source of inspiration for anyone who considers him- or herself a designer -- in any medium. At least, it was definitely an inspiration for me.

              I didn't expect to get much out of it when I started it, frankly. Part of that feeling is attributable to the fact that I didn't know Rand's work as well as I should. I had heard the name, but did not know what he had done. As the book began, and I figured out that he is, in a large way, responsible for the corporate identity of some pretty big names (IBM, Westinghouse, and UPS among them), and is capable of working in multiple media, both two-dimensional and three-dimensional, I found myself respecting him. As it continued and he showed himself to be not only a very creative designer, but also a thoughtful analyst and an excellent communicator, I found myself agreeing with most of what he had to say. As the book concluded, I found myself inspired in my own work by what he pointed out.

              "A Designer's Art" is everything its title implies... it is about good design and it is about compelling art. The two, while not necessarily the same, are definitely fused together in many ways. Artistic disciplines and methods and trends affect design work to a large extent, while principles of good design can also be applied to the basic creative process one goes through when making a more purely artistic endeavour.

              Particularly compelling in this regard was the chapter near the end of the book, about the benefits of the "play instinct" and how it applies to design. By discussing several games and ways of playing with visual relationships, such as tangrams, tatami (the arranging of floor mats), Le Corbusier's "Modulor," and the creation of Chinese characters, Rand discusses several games and how they can be used in the design process, either in the solution for a specific problem, or as tasks in and of themselves. These "games" help to teach the designer to look at visual presentations in a different way, to see tired concepts in a new light, and to use originality to think their way around a problem. Like directed play does for children, visual games help to discipline the mind to see through what is presented and into an original way of looking at the same thing. "The student learns to conceptualize, to associate, to make analogies," he says. "To see a sphere, for example, transformed into an orange, or a button into a letter, or a group of letters into a broad picture."

              Also very interesting was his discussion of the color black, reclaiming it for new audiences and new purposes, and his thoughts on including a sense of humor or wit in your designs. His conclusion is where I really came to admire this book, though, as he relies on the words of one of his employers: "Good design at heart is simply honesty. It is an ingredient of character. Good design helps to form in any one part of the business an influence that affects all part of the business. It sustains character and honesty in every part of the business. Good design, therefore, is very good business indeed." It's a good thought to take away from this book, that a skilled designer's work is valued by those he or she works for, and a reminder of the burden that designers bear in their work.

              Reading Rand's "A Designer's Art" was something like the experience I had when reading Stephen King's "On Writing." Both men are (or were, in Rand's case) masters of their respective craft, and both have had their effect on our culture and our way of life, each in their own unique way. More importantly, though, just as I was inspired to write as I was reading "On Writing," so too was I inspired to make something new and original as I put down "A Designer's Art." Both books inspired me to create. I can't think of any better motivation for reading them than that.

              5 out of 5 stars Paul Rand: A Designer's Must Have.......2003-07-30

              The single greatest book on Graphic Design ever written. This is not a tutorial or a how to, but a why. Why things work, why they don't, and why it is important to know about its history. Learn the importance of this medium, its impact on industry, and its place in the arts.

              "That graphic design is generally considered a minor art has more to do with posturing than it does with reality."
              -Paul Rand

              5 out of 5 stars NON LIKE ANY OTHER.......2003-01-08

              I don't want my competitors to read this. It gives me the edge in designing.

              3 out of 5 stars Just OK.......2002-02-04

              The book was extremely well written, but it was the content I was diappointed with. I expected more info on basic design techniques. It seemed more of a picture book.
              Paul Rand: Modernist Designer
              Average customer rating: 5 out of 5 stars
              • Modernist Design
              • Paul Rand: Modernist Designer
              Paul Rand: Modernist Designer
              Derek Birdsall , Steven Heller , Nathan Garland , Paul Rand , Milton Glaser , and Ivan Chermayeff
              Manufacturer: Center for Art and Visual Culture, UMBC
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              Binding: Paperback

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              ASIN: 1890761036
              Release Date: 2003-11-02

              Book Description

              We know Paul Rand through the stunning advertising, editorial, publishing, institutional, identity, corporate and intellectual legacy he left behind. A major figure at the epicenter of 20th-century design, his impact on modern communication practice and theory was unparalleled. For him, modernism was a way of life and a form of belief, not a style. Like his European colleagues, he understood modernism's tenets as a something that could be employed to better human experience in the modern world. Whether he was designing for the American Broadcasting Company, IBM Corporation or United Parcel Service, or teaching at Cooper Union or Pratt Institute, Rand gave life to his art, definition to graphic design and a reputation for quality to a discipline that needed it. His was an early voice in proposing the essence of modernist theories in visual communication, and he was both ruthlessly pragmatic and startlingly visionary. His passion for his subject and his understanding of the theories and realities of perception and communication were immense, and he was often able to illuminate for the layperson the complexities and accomplishments of his triumphant art. Rand's contemporaries, students and friends knew him as a man even more extraordinarily cultivated and diverse in his talents and interestsUhere their diversity of voices combine to give a vivid, personal and uniquely informative introduction to Rand and his achievements. A compendium of essays, interviews, photographic reproductions, a contextual timeline and an extensive bibliography, Paul Rand: Modernist Design adds to the growing literature on Rand, helping to place him in the proper context within a century of innovative art, design, architecture and technology.

              Customer Reviews:

              5 out of 5 stars Modernist Design.......2004-11-20

              This book, more than any other, will carry the reader into not only the work, but also the life of legendary designer, Paul Rand. The essays, written by some of today's leading designers and critics, give you an overview of his accomplishments and contributions to the practice of design. Whereas other books largely focus on his work, this book comes to life through tributes from friends and family which outline how great of an impact Rand truly had on our world. Finally, dialogues between Rand and others [in his own words] offer the most honest glimpse into Rand. In addition to this exhaustive account of Rand himself, the book includes beautiful photographs of his work and a timeline of his career for reference.

              This book should not be overlooked by anyone serious about graphic design or anyone who is intrigued by the work of Paul Rand.

              5 out of 5 stars Paul Rand: Modernist Designer.......2003-12-07

              After reviewing many books on and by Paul Rand, I believe the reader will be amazed of the facts about this genius designer that this book details.

              After reading the contibuting materials from many other famous of his peers in the field of graphic design, a reader will be astonished of what this man has contributed to the world of design.

              Design is what a reader does not readily see, but visually understands because of its simplicity at the hand of Paul Rand. Beginning with the children's books he was partners in producing, Mr. Rand has contributed more to the field of attractive and interesting graphic design than any other individual I have known.

              Having had the honor of working with Mr. Rand, I can only say that his contribution to graphic design will always be missed.
              Paul Rand: A Designer`s Art
              Average customer rating: 4.5 out of 5 stars
              • an essential
              • Great book!
              • Buy a Magnifying Glass
              • A good work about a great designer
              • Excellent
              Paul Rand: A Designer`s Art
              Paul Rand
              Manufacturer: Yale University Press
              ProductGroup: Book
              Binding: Hardcover

              IllustrationIllustration | Commercial | Graphic Design | Design & Decorative Arts | Arts & Photography | Subjects | Books
              GeneralGeneral | Drawing | Arts & Photography | Subjects | Books
              GeneralGeneral | Photography | Arts & Photography | Subjects | Books
              GeneralGeneral | Artists, A-Z | Arts & Photography | Subjects | Books
              GeneralGeneral | Arts & Photography | Subjects | Books
              GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
              Similar Items:
              1. Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs) Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)
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              3. Make It Bigger Make It Bigger
              4. From Lascaux to Brooklyn From Lascaux to Brooklyn
              5. Tibor Kalman, Perverse Optimist Tibor Kalman, Perverse Optimist

              ASIN: 0300034830

              Amazon.com

              IBM, UPS, ABC. If these acronyms ring a bell, their ubiquitous logos springing instantly to mind, then you know the work of Paul Rand (1914-1996), the Picasso of Graphic Design. A pioneer in the field of visual communication, Rand developed a fresh and individual design language drawn from European art movements including Russian constructivism, de Stijl, and the Bauhaus. His career as an art director, teacher, writer, and design consultant to major corporations spanned almost seven decades. Rand arguably got his start at the tender of 3 when he first began to secretly copy pictures of the attractive Palmolive models pictured in advertising displays in his father's grocery store in Brooklyn, New York. He later modeled his aesthetic on avant-garde artists like Paul Klee, El Lissitzky, and architect Le Corbusier, each of whom advocated a timeless spirit in design. Rand began his career in an era when working by hand was a given, a reality that would change before his eyes as the mass media, entertainment, and consumer industries were revolutionized by increasingly technical equipment, and ultimately the computer.

              Steven Heller, senior art director at The New York Times and prominent author of numerous design books, presents this meticulously researched and detailed survey, which marks the first complete retrospective of Rand's powerful body of work, exploring the full range of his advertising, publishing, and corporate identity projects. Eminent designer Armin Hofmann writes the forward, and the introduction is penned by advertising legend George Lois, who writes, "The constant concern of the scholarly and humanistic Paul Rand was to create images that snared people's eyes, penetrated their minds, warmed their hearts and made them act." Appropriately, the designers of this large, bold, beautifully designed book seem well versed in Randism themselves, creating a gorgeous tribute to this quintessential artist's artist. Rand's uncanny ability to inject wit and whimsy into the corporate vocabulary is echoed here, for example, in an enlarged reproduction of an opened children's book whose spine is aligned with that of the actual book held by the reader, creating a playful trompe l'oeil effect. At 255 pages, with a staggering 452 illustrations (over 300 in color), this book is a delightful and inspiring must-have. --A.C. Smith

              Customer Reviews:

              4 out of 5 stars an essential.......2007-06-23

              I bought the book used and it is definitely an essential to a graphic designer or art lover's collection!

              5 out of 5 stars Great book!.......2007-03-24

              If you are looking for a Paul Rand book with great quality pictures and lots of information, this is the book for you. A wonderful reference book but also just a great book to look through. I was very happy with my purchase

              4 out of 5 stars Buy a Magnifying Glass.......2005-11-20

              This is a pretty thorough book on a graphic design icon. Unfortunately, the book is typeset very poorly in an 8pt serif font. Reading more than a few pages at a time strains your eyes and results in a headache - ironic considering Rand was a firm believer in usable design.

              Lots of full color samples of Rand's work to coincide with the text, which is nice.

              Overall, this book is a great resource. It's too bad the type is so difficult to read.

              4 out of 5 stars A good work about a great designer.......2000-09-13

              Paul Rand was a giant among designers, and one of the key reasons that graphic design exists as a profession in the United States. Heller, obviously a great Rand fan and friend(not to mention a prolific author), has given his subject his due, tracing Rand's evolution as an artist and the arc of his career. From a 1942 Autocar annual report whose design is astonishingly current to some work for Dubonnet that perhaps hasn't stood the test of time as well, Heller's choices of accompanying materials is excellent, illustrating as well as telling Rand's core philosophies: Effective graphic design is straightforward, purposed, and well-reasoned. This is a straightforward, well-assembled book that falls short in two very minor ways: While much is made of Rand's European influences, none of this work appears in the book, and select examples rather than just mention of Rand's contemporaries would have done a better job of placing his work in a more historical context.

              5 out of 5 stars Excellent.......1999-08-25

              I just received my book today and have not been able to put it down. Beautifully written and lavishly illustrated, Paul Rand by Steven Heller pays true homage to a man who was blessed with true talent, wit and intelligence. An amazing talent, and a fascinating book. A must-have for any serious design student or professional.
              Paul Rand: A Designer's Art
              Average customer rating: Not rated
                Paul Rand: A Designer's Art
                Paul RAND
                Manufacturer: see notes for publisher info
                ProductGroup: Book
                Binding: Hardcover
                ASIN: B000OIN2B2
                Zero: Hans Schleger, a Life of Design
                Average customer rating: Not rated
                  Zero: Hans Schleger, a Life of Design

                  Manufacturer: Lund Humphries Publishers
                  ProductGroup: Book
                  Binding: Hardcover

                  IllustrationIllustration | Commercial | Graphic Design | Design & Decorative Arts | Arts & Photography | Subjects | Books
                  GeneralGeneral | Arts & Photography | Subjects | Books
                  Artists, Architects & PhotographersArtists, Architects & Photographers | Arts & Literature | Biographies & Memoirs | Subjects | Books
                  Similar Items:
                  1. Abram Games Abram Games
                  2. Seventy-nine Short Essays on Design Seventy-nine Short Essays on Design
                  3. Paul Rand Paul Rand
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                  5. Chasing Cool: Standing Out in Today's Cluttered Marketplace Chasing Cool: Standing Out in Today's Cluttered Marketplace

                  ASIN: 0853317925

                  Book Description

                  Known by his pseudonym Zero, Hans Schleger was a pivotal figure in the history of modern graphic design. His nom-de-plume suggests his devotion to the Bauhaus principle of reduction, a design of simple unadorned essentials. Indeed, Schleger pioneered the concept of corporate identity, the task of distilling a company down to its visual essence. Coming to New York in 1924, Schleger was one of a handful of European emigre artists and designers who brought modernism to American advertising. After a brief return to Berlin, he emigrated to England in the wake of Hitler's rise to power. His work, first for the War Office and then in advertising, demonstrates his skill at combining photography, line, and type in humorous, sometimes surreal, and always ingenious ways. With a foreword by legendary designer Paul Rand, Zero is the first comprehensive survey of Hans Schleger's work and includes drawing, painting, and photography, as well as the graphic design work for which he is best known: posters, symbols, advertising and corporate design, and packaging. Zero is itself essential reading for any designer.
                  Paul Rand: A Designer's Art
                  Average customer rating: Not rated
                    Paul Rand: A Designer's Art
                    Paul Rand
                    Manufacturer: YALE UNIVERSITY PRESS
                    ProductGroup: Book
                    Binding: Hardcover
                    ASIN: B000OKJWGO
                    Paul Rand: a Designer's Art
                    Average customer rating: Not rated
                      Paul Rand: a Designer's Art
                      Paul Rand
                      Manufacturer: Yale University Press
                      ProductGroup: Book
                      Binding: Paperback
                      ASIN: B000OS6412
                      Paul Rand: A Designer's Art.
                      Average customer rating: Not rated
                        Paul Rand: A Designer's Art.
                        Paul. RAND
                        Manufacturer: Yale University Press
                        ProductGroup: Book
                        Binding: Paperback
                        ASIN: B000ORUA1S
                        Paul Rand: A Designers Art
                        Average customer rating: Not rated
                          Paul Rand: A Designers Art
                          Paul Rand
                          Manufacturer: YALE UNIVERSITY PRESS
                          ProductGroup: Book
                          Binding: Hardcover
                          ASIN: B000WTJ8W0

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