The Golden Bough: Fifteen Volume Set
Average customer rating: 4 out of 5 stars
  • An influential work on four 20th century seminal works
  • Fascinating yet slow
  • TYPICAL 19TH CENTURY RACIST TRACT
  • a century later and still going strong
  • A Good One to Start With
The Golden Bough: Fifteen Volume Set
James George Frazer
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Hardcover

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ASIN: 0333977084

Amazon.com

Before Joseph Campbell became the world's most famous practitioner of comparative mythology, there was Sir James George Frazer. The Golden Bough was originally published in two volumes in 1890, but Frazer became so enamored of his topic that over the next few decades he expanded the work sixfold, then in 1922 cut it all down to a single thick edition suitable for mass distribution. The thesis on the origins of magic and religion that it elaborates "will be long and laborious," Frazer warns readers, "but may possess something of the charm of a voyage of discovery, in which we shall visit many strange lands, with strange foreign peoples, and still stranger customs." Chief among those customs--at least as the book is remembered in the popular imagination--is the sacrificial killing of god-kings to ensure bountiful harvests, which Frazer traces through several cultures, including in his elaborations the myths of Adonis, Osiris, and Balder.

While highly influential in its day, The Golden Bough has come under harsh critical scrutiny in subsequent decades, with many of its descriptions of regional folklore and legends deemed less than reliable. Furthermore, much of its tone is rooted in a philosophy of social Darwinism--sheer cultural imperialism, really--that finds its most explicit form in Frazer's rhetorical question: "If in the most backward state of human society now known to us we find magic thus conspicuously present and religion conspicuously absent, may we not reasonably conjecture that the civilised races of the world have also at some period of their history passed through a similar intellectual phase?" (The truly civilized races, he goes on to say later, though not particularly loudly, are the ones whose minds evolve beyond religious belief to embrace the rational structures of scientific thought.) Frazer was much too genteel to state plainly that "primitive" races believe in magic because they are too stupid and backwards to know any better; instead he remarks that "a savage hardly conceives the distinction commonly drawn by more advanced peoples between the natural and the supernatural." And he certainly was not about to make explicit the logical extension of his theories--"that Christian legend, dogma, and ritual" (to quote Robert Graves's summation of Frazer in The White Goddess) "are the refinement of a great body of primitive and barbarous beliefs." Whatever modern readers have come to think of the book, however, its historical significance and the eloquence with which Frazer attempts to develop what one might call a unifying theory of anthropology cannot be denied. --Ron Hogan

Book Description

Most readers are familiar with the one volume version of The Golden Bough as an abridgement of the third edition, made by Frazer in 1922. The two-volume edition that was familiar to Hardy and Yeats remains a sketch. The full length third edition is Frazer's definitive statement in which the King of the Wood appears in a radically new guise. That is the edition reprinted here.

Download Description

The origins of magic, myth and religion are examined in this fascinating classic of anthropology.

Customer Reviews:

5 out of 5 stars An influential work on four 20th century seminal works.......2007-09-23

This book is a seminal work because it had a crucial influence on four important works of the twentieth century: T. S. Elliott's poem the Waste Land, Joseph Campbell's Hero with a Thousand Faces, Dan Brown's book The Da Vinci Code, and Francis Ford Coppolla's movie Apocalypse Now, screenplay by John Milius.

Sir James George Frazer's book written in 1922 was a groundbreaking work on ancient religion, paganism, and roots of early Christianity. Frazer does an in-depth examination of the sacrificial killing of god-kings to ensure bountiful harvests, which Frazer traces through several cultures, including in his elaborations the myths of Adonis, Osiris, and Balder.

Frazer spent his life writing fifteen volumes of history of myth and religion. This book sums up his theory of magic and its connections to paganism, as well as fusing ideas from Jessie L. Weston's book From Ritual To Romance and Gnostic texts that serve as a link to early Christianity's influence from ancient nature cults. His chapter titles say much about where his work goes and why it is so influential on iconic twentieth century works. The King of the Wood explains the original nature of the task imposed upon the hero, it undoubtedly influenced both Campbell's and Coppola's works. The Myths of Adonis, Attis, and Osiris looks to establish a chain of descent connecting early Aryan and Babylonian ritual with classic, Medieval and modern forms of nature worship. Our Debt to the Savage explains the role of the Medicine Man or doctor in fertility ritual. The Killing of the Devine King analyzes how this title is prevalent in so many of humankind's legends, and was a definite influence on Coppola's Colonel Kurtz character. Sacrifice of the King's Son regarded as an object of awe certainly influenced The Da Vinci Code.

Frazer's book is interesting and fun to read. I especially became interested in it from the movie Apocalypse Now. There is a scene in the movie that shows Colonel Kurtz's nightstand in his cave. Weston's book is one of three on the nightstand. The other two are Joseph Conrad's Heart of Darkness, which the film is based on. The other book is Jessie L. Weston's book From Ritual To Romance. Anyone wanting to understand the movie Apocalypse Now, especially the character of Colonel Kurtz, and what Milius and Copolla were trying to tell their audience need to read these three books!

As a graduate student reading in philosophy and history I recommend this book for anyone interested in literature, myth, history, philosophy, religion and fans of Apocalypse Now.

4 out of 5 stars Fascinating yet slow.......2007-03-30

Sit back and let Frazier lead you through a compendium of European myths and Classical cultures. It's fascinating for a while, but it's one of the few books I've tried repeatedly to finish.

Why is anyone buying this particular edition? The one listed as a "Board Book" with ISBN 0020955707 is IDENTICAL in text and covers, it just has a different publisher name. And it's significantly cheaper, if purchased used.

1 out of 5 stars TYPICAL 19TH CENTURY RACIST TRACT.......2007-01-28

nothing really extraordinary here. lots of slandering dark-skinned peoples with the word "savages" thereby excusing genocidal and land-grabbing actions by the more "civilized" Xtian believing "aryans" who of course have evolved beyond all that superstition by emblazoning their one true god on their only appropriate place of worship--dollar bills.

4 out of 5 stars a century later and still going strong.......2005-10-27

This book is veritable attic full of folklore and ritual. But, like an attic, it is sometimes dusty and overstuffed. First published in 1922 and hardly out of print since, the author states it began as a study of a curious practice in a grove near Nemi, Italy in classical times of the killing of a local divine wood king/priest by his successor. His studies lead him to research one thing after another, which eventually became a multi-volume treatise on many of the ritual and folk practices of the world, especially in regards to gods of trees, vegetation and grain, and other resurrection myths.

At times it is a difficult read as the author does not have the current sense of treating other cultures as different, rather than "lesser", than ours, but despite repeated references to "savages" he presents practices and customs rather fairly and non-judgementally. It's only fault lies in it's length, perhaps, though this may be attributed to modern short attention spans, though it does seem to provide so many examples of a practice that I often thought five examples would have sufficed where he used twenty or more.

A curious thing, when I read this any shred of belief I might have had left in the Christ mythos was shattered with the detailed descriptions of other gods of resurrection. Undoubtedly without meaning to, Frazer presents such a clear picture of the rites and myths concerning Adonis, Attis, Osiris, among others, that you realize how little of the Christ myth (if anything) is original. This, of course, is not to disparage Christian believers, as my gods come as much out of myth as theirs, and so it is just as valid, but even when one has been a pagan as long as I have, there still remains some shred, I think, of a person that wonders if the original religion of our childhood might not be valid.

In any case, this is a long and interesting read. I originally picked it up after encountering numerous references in other pagan texts over the years to "Frazer's theory of the Divine King", etc., and finally wanted to read the work for myself. I don't regret it, and I don't think you will either, if you approach this book with patience when you have some time to devote to it.

4 out of 5 stars A Good One to Start With.......2005-01-18

I got this book a long time ago when I was heavily into HP Lovecraft. Something about HPL's writing strikes a chord - even though it's cheesy, something about it feels TRUE, and that's scary ... so I started chasing down his sources, to read what he had read, in order to make sense of the feelings his writing evokes. The Golden Bough was the first one I found, probably because it is still widely available and can be found in most bookstores. HPL always put it on his doomed occultist characters' bookshelves alongside the Necronomicon, "The Witch Cult in Western Europe" (which does exist and can be bought here at Amazon!), and the "Unausprechlichen Kulten" of Von Juntz.
In the "Golden Bough" Sir Frazer takes the basic premise of explaining the strange rite of succession of the priest at Nemi, and uses it as a launch-pad to go into a long, drawn-out discussion of the roots of magic and superstition, and how so-called "primitive" beliefs have been common to all cultures in a certain stage of their development, all over the world.
The subject matter is fascinating, but Frazer's writing style is very dry, very British, very turn-of-the-(20th)century academic ... and he rambles. Some chapters he seems to be lost on a sidetrack, distracted by the unending cascade of interesting facts and anecdotes, but ultimately he returns to the main idea just when you thought he had lost it forever. The contrast between the "holy crap" amazement of what he's telling you and the soothing, hypnotic monotone of his written voice actually gives me a strangely pleasant tingling sensation along my spine after about 15 minutes of reading.
Of course I don't expect everyone (or anyone at all, for that matter) to have such a visceral reaction, but most readers with any interest in the shadowy depths of human thought and spirituality will enjoy this book immensely.
Capital Ideas Evolving
Average customer rating: 4 out of 5 stars
  • Capital Ideas Evolving
  • Ludicrous
  • Accessible explanation of the foundations of finance
  • Unique and sunsurpassed.
  • An excellent book
Capital Ideas Evolving
Peter L. Bernstein
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

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ASIN: 0471731730

Book Description

"A lot has happened in the financial markets since 1992, when Peter Bernstein wrote his seminal Capital Ideas. Happily, Peter has taken up his facile pen again to describe these changes, a virtual revolution in the practice of investing that relies heavily on complex mathematics, derivatives, hedging, and hyperactive trading. This fine and eminently readable book is unlikely to be surpassed as the definitive chronicle of a truly historic era."
- John C. Bogle, founder of The Vanguard Group and author, The Little Book of Common Sense Investing

"Just as Dante could not have understood or survived the perils of the Inferno without Virgil to guide him, investors today need Peter Bernstein to help find their way across dark and shifting ground. No one alive understands Wall Street's intellectual history better, and that makes Bernstein our best and wisest guide to the future. He is the only person who could have written this book; thank goodness he did."
- Jason Zweig, Investing Columnist, Money magazine

"Another must-read from Peter Bernstein! This well-written and thought-provoking book provides valuable insights on how key finance theories have evolved from their ivory tower formulation to profitable application by portfolio managers. This book will certainly be read with keen interest by, and undoubtedly influence, a wide range of participants in international finance."
- Dr. Mohamed A. El-Erian, President and CEO of Harvard Management Company, Deputy Treasurer of Harvard University, and member of the faculty of the Harvard Business School

"Reading Capital Ideas Evolving is an experience not to be missed. Peter Bernstein's knowledge of the principal characters-the giants in the development of investment theory and practice-brings this subject to life."
- Linda B. Strumpf, Vice President and Chief Investment Officer, The Ford Foundation

"With great clarity, Peter Bernstein introduces us to the insights of investment giants, and explains how they transformed financial theory into portfolio practice. This is not just a tale of money and models; it is a fascinating and contemporary story about people and the power of their ideas."
- Elroy Dimson, BGI Professor of Investment Management, London Business School

"Capital Ideas Evolving provides us with a unique appreciation for the pervasive impact that the theory of modern finance has had on the development of our capital markets. Peter Bernstein once again has produced a masterpiece that is must reading for practitioners, educators and students of finance."
- André F. Perold, Professor of Finance, Harvard Business School

Customer Reviews:

4 out of 5 stars Capital Ideas Evolving.......2007-09-19

This was not an easy read, but it was worth it. I received my MBA in 1976. Much of this book was an explanation of the effects of the Capital Asset Pricing Model (CAPM) on current investment practices. He assumes that the reader is well versed with the intricacies of CAPM. I had to go back to other sources to review CAPM, but once I did, the book was a great explanation of how CAPM and other academic innovations have had a practical effect on portfolio management. When I finished the book, I had to admit that I was not able to apply much to my personal portfolio management, but I have a much better understanding of what my pension plan administrator is thinking about as well as what certain mutual funds managers are doing. The book is more beneficial for the professional investor than the individual investor.

1 out of 5 stars Ludicrous.......2007-08-21

Maybe this is a great intro to classic theory, but then there is something wrong with classical thinking.

My one-star rating is for his "forgiveness" of the Long Term Capital Management gang, since no one could have predicted what actually happened.

LTCM managers (inducing Merton and Sholes, subjects of chapters) had excessive confidence in models based on theories that have not been even come close to being validated.

It is ironic that Amazon pairs this book with "The Black Swan" in their "Buy Two" promotion since Bernstein has clearly been "fooled by randomness".

5 out of 5 stars Accessible explanation of the foundations of finance.......2007-08-02

In the early 1950s, graduate student Harry Markowitz presented his Ph.D. dissertation to the University of Chicago economics department. The response was less than encouraging. "This isn't a dissertation in economics," Milton Friedman told Markowitz. "It's not math, it's not economics, it's not even business administration." Whatever it was, Markowitz's heterodox theory of portfolio selection changed finance forever and earned a Nobel Prize. Financial historian and investment manager Peter L. Bernstein humanizes his saga of great shifts in financial theory by organizing it around eminent thinkers (Markowitz, Myron Scholes, Franco Modigliani, Robert Merton, Bill Sharpe and others, if you ever want to look up a finance guru). Deepening his analysis with insights from "behavioral finance," Bernstein describes how these innovators generated and extended the now-orthodox "capital ideas" of portfolio selection, capital structure, the Capital Asset Pricing Model, the efficient market hypothesis and the Black-Scholes-Merton theory of option pricing. Bernstein's erudition is dazzling, his explanations pellucid and his narrative filled with scintillating characters. getAbstract doesn't need to hedge: you'll find this overview of current finance theory and practice brilliant, even if you don't know your alpha from alfalfa.



5 out of 5 stars Unique and sunsurpassed........2007-07-28

I have recommended this and his previous book for finance graduate students at the University of Maryland.

5 out of 5 stars An excellent book.......2007-07-19

This book should be on your book shelf. I would critize the book in that although it recommends against portfolios of individual securities it does not warn the investor against professional portfolio managers.

By way of example:Piscaqua Research in a study covering the period 1987-96 found that only 10 out of 145 major pension funds, or just seven percent, out performed a portfolio consisting of a simple 60%/40% mix of the S&P 500 index and the Lehman Bond index respectively.

Or is it logical I ask for you to believe that you can predict which actively managed funds will out perform, or are you overconfident of your skills? If you are trying to find the great fund managers who will out perform in the future ask yourself: what am I going to do differently in terms of identifying the future winning fund managers, than did the pension plans and their advisors? And if you are not going to something different what logic is there in playing a game at which others with superior resources have consistently failed?

If you a really serious in finding an investment technique that will provide you with reasonable return with less risk I suggest the following little book. This is a little book that I have written and contains the essential of how to invest. Just click on the title to find the book. How to Make Money in the Stock Market-Buy 2,500 Different Stocks-Pay no Commission
Art in Theory, 1900-2000: An Anthology of Changing Ideas
Average customer rating: 4 out of 5 stars
  • just O.K.
  • A valuable reference book
  • Good Overview
Art in Theory, 1900-2000: An Anthology of Changing Ideas
Paul Wood
Manufacturer: Blackwell Publishing Limited
ProductGroup: Book
Binding: Paperback

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ASIN: 0631227083

Book Description

Since it was first published in 1992, this book has become one of the leading anthologies of art theoretical texts in the English-speaking world. This expanded edition includes the fruits of recent research, involving a considerable amount of newly-translated material from the entire period, together with additional texts from the last decades of the twentieth century.The features that made the first edition so successful have been retained:- The volume provides comprehensive representation of the theories which underpinned developments in the visual arts during the twentieth century.- As well as writings by artists, the anthology includes texts by critics, philosophers, politicians, and literary figures.- The content is clearly structured into eight broadly chronological sections, starting with the legacy of symbolism and concluding with contemporary debates about the postmodern.- The editors provide individual introductions to each of the 371 anthologized texts.Material new to this expanded edition includes texts on African art, on the Bauhaus and on the re-emergent avant-gardes of the period after the Second World War. Post-modernist debates are amplified by texts on gender, on installation and performance art, and on the increasing globalization of culture.

Customer Reviews:

3 out of 5 stars just O.K........2007-07-10

my college library had the "feminist art theory" volume from this same series, and i LOVED that book to death.
since i liked that book so much, i thought it would be a good investment to cash in a recent gift certificate on this hefty volume.
i wish that i had gone for the feminist art volume-- it's much more relevant for anyone who is interested in art as political expression... that topic is really not addressed in this anthology.
it's probably still good as a reference if you're going to be writing a lot of papers for standard survey courses covering this time period, though.

5 out of 5 stars A valuable reference book.......2005-08-11

Had I read the reviews about this book, I wouldn't have bought it.
I had to though, for my "Art: Language and Theory" class, in my second year of Graphic Design major. I was shocked with it at first, it's almost 1300 pages, with not a single image in it! It looked extremely dull. But the thing is, I found it extremely useful, and enjoyable to read at times too. It covers art theories in the 20th century, and has texts written by artists, philosophers, polticians and much more.
I now refer to it with every paper I write, every presentation I make and so on. There are also letters and notes in the book by artists such as Cezanne and Matisse, which are delightful to read. I use a dictionary sometimes, but not always, though I agree, the language is hard to comprehend at first glance.
I don't think any art student or teacher could do without this book, I used it as a beginners guide while studying art, and I won't stop using it. Don't be put off when you first get this book, you'll learn to value and appreciate it with little time.

4 out of 5 stars Good Overview.......2003-12-28

I used this book for a graduate theory class and ended up reading pretty much all of it. The book provides an excellent overview of the major movements during the past 100 years but also misses out on a lot of the most current trends. I believe there were less than 3 articles dated after 1999. The writings seem to be obscure at times, with the editors trying to draw distant similarites between varying fields. Most of the passages used overly pretentious language, so keep a dictionary nearby. This book is not a beginner guide and it helps to have some knowledge of art history as well as a little world history. A better or easier read would have to be "Theories and Documents of Contemporary Art"...
Theory of Knowledge for the IB Diploma
Average customer rating: Not rated
    Theory of Knowledge for the IB Diploma
    Richard van de Lagemaat
    Manufacturer: Cambridge University Press
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 0521542987

    Book Description

    This comprehensive and accessible book is designed for use by students following the Theory of Knowledge course in the International Baccalaureate (IB) Diploma Programme. The book is also useful for students following other critical thinking courses. The fundamental question in Theory of Knowledge is 'How do you know? In exploring this question, the author encourages critical thinking across a range of subject areas and helps students to ask relevant questions, use language with care and precision, support ideas with evidence, argue coherently and make sound judgements. All chapters include the following features: - preliminary quotations to prompt critical thinking - questions and exercises to encourage students to actively engage with the material - reading resources to explore some of the topics in greater depth - illustrations to support the text Richard van de Lagemaat has more than 20 years' experience in international education.
    Zero: The Biography of a Dangerous Idea
    Average customer rating: 4 out of 5 stars
    • Zero and infinity
    • A facinating read
    • Heresy within Numerology
    • My son loved it
    • One of a kind
    Zero: The Biography of a Dangerous Idea
    Charles Seife
    Manufacturer: Penguin (Non-Classics)
    ProductGroup: Book
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    Release Date: 2000-09-05

    Amazon.com

    The seemingly impossible Zen task--writing a book about nothing--has a loophole: people have been chatting, learning, and even fighting about nothing for millennia. Zero: The Biography of a Dangerous Idea, by noted science writer Charles Seife, starts with the story of a modern battleship stopped dead in the water by a loose zero, then rewinds back to several hundred years BCE. Some empty-headed genius improved the traditional Eastern counting methods immeasurably by adding zero as a placeholder, which allowed the genesis of our still-used decimal system. It's all been uphill from there, but Seife is enthusiastic about his subject; his synthesis of math, history, and anthropology seduces the reader into a new fascination with the most troubling number.

    Why did the Church reject the use of zero? How did mystics of all stripes get bent out of shape over it? Is it true that science as we know it depends on this mysterious round digit? Zero opens up these questions and lets us explore the answers and their ramifications for our oh-so-modern lives. Seife has fun with his format, too, starting with chapter 0 and finishing with an appendix titled "Make Your Own Wormhole Time Machine." (Warning: don't get your hopes up too much.) There are enough graphs and equations to scare off serious numerophobes, but the real story is in the interactions between artists, scientists, mathematicians, religious and political leaders, and the rest of us--it seems we really do have nothing in common. --Rob Lightner

    Book Description

    Charles Seife traces the origins and colorful history of the number zero from Aristotle to superstring theory by way of Pythagoras, the Kabbalists, and Einstein. Weaving together ancient dramas and state-of-the-art science, Zero is a concise tour of a universe of ideas bound up in the simple notion of nothingness.

    Customer Reviews:

    4 out of 5 stars Zero and infinity.......2007-08-07

    Babylonians invented it, Indians worshipped it, Greeks abhorred it. Zero has been a problematic number for a long time. European mathematicians followed Greek footsteps, until they finally realized how important thing zero was for advanced mathematics.

    Seife presents us the history of zero and its sister concept infinity, not only in mathematics, but also in physics and quantum mechanics. Zero is an entertaining book, if a bit light. For quick popular science entertainment purposes it's a good choice. (Review based on the Finnish translation.)

    5 out of 5 stars A facinating read.......2007-06-05

    The first part of this book walks through all the history and philosophy of the concept of zero (and infinity) of the past few thousand years, explaining who did what, when, where, and most importantly, why. The later chapters are devoted to delving in to the more technical aspects of zero (and infinity).

    The history is simple, not dry, and a suitable read for anyone. The later chapters require some math background. Although the author explains a lot of the math, you appreciate it better if you have a higher than normal math education.

    4 out of 5 stars Heresy within Numerology.......2007-04-24

    Heresy within Numerology

    "Zero" falls into a very narrow category of books that can be considered a work of art. From the cover, to the interesting last name of the author (near to that of Cypher), to the chapter titles to the way that each consecutive chapter integrates with their predecessors. Do not be fooled by the deceptive size of this book, as the thoughts it inspires may fill the notebooks and empty the ink from pens you keep nearby.

    The book centers on the twins--Zero and Infinity. These two heretics are abhorred by nature, yet have been sirens to many of the greatest minds this world has ever known. Our story begins with the chapter "Null and Void," when the implosive power of Zero disables the USS Yorktown. Once the book has opened with such a display of power, it immediately travels backwards in time to when mortals first discovered these two forces, then follows a trail of those lunatics and bodies that dared seek the twins.

    Even the non-numerically oriented should find inspiration and insight buried between the lines and diagrams of this book. The admixture of mathematics, physics and philosophy--even alchemy--leaves open this book's audience to varied membership.

    5 out of 5 stars My son loved it.......2007-03-20

    He's a math dude, age 12. LOVED the book. He also liked the Story of PI.

    5 out of 5 stars One of a kind.......2007-03-18

    Very enlightening, I couldn't put it down. People who love numbers will enjoy the numerical calculations. The ones who don't will easily understand. And when you finish reading it you will feel like you actually have learned something from it. Zero is not just another book!
    It should be required reading in schools.
    History: Fiction or Science? (Chronology, No. 1)
    Average customer rating: 4.5 out of 5 stars
    • Calculations are only as good as your numbers
    • Pants on fire?
    • Accepted History & Chronology Must Be Changed.
    • Very Interesting
    • History as Science Fiction
    History: Fiction or Science? (Chronology, No. 1)
    Anatoly Fomenko
    Manufacturer: Mithec
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 2913621058

    Book Description

    Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.

    Customer Reviews:

    3 out of 5 stars Calculations are only as good as your numbers.......2007-08-03

    Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.

    5 out of 5 stars Pants on fire?.......2007-07-19

    Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.

    5 out of 5 stars Accepted History & Chronology Must Be Changed. .......2007-04-09

    There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.

    For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.

    5 out of 5 stars Very Interesting.......2007-03-07

    It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.

    4 out of 5 stars History as Science Fiction.......2007-01-10

    Anatoly Fomenko has written a very intriguing book, full of pictures, charts, and computer 'proof' of his thesis: backwards of AD900 we don't really know what happened or when. Between AD900 and AD1600 there is more certainty, but there is still a lot of fuzzy ground, and things don't get reliable until we get past the 1600's where the printing press made it very difficult for the perpetrators of this timeline manipulation to change anything that had been committed to print. The Dark Ages did not happen. Books were burned for a reason. One organization has doubled the actual length of its existence by expanding the real chronology. Read why.

    I had always wondered why Christ died about AD33 and yet men waited until the 11th century to form the Knights Templar, the Cathars, etc and go after the Holy Land by force. Why the 1000 year gap? Turns out there wasn't more than a 10-12 year gap and he proves it using astronomy. This also implies that the planet is not as old as we have been told, and current Christian and other creationist scientists are already championing that idea without being aware of Fomenko's book. The two groups, creationist scientists and the Russian mathematical analysts corroborate each other. Fascinating.

    Of course, all this flies in the face of what we have been told traditionally is the 'proper' chronology of western civilization, and most readers will experience 'cognitive dissonance' in reading this book. It means that our history going backwards from AD1600 becomes progressively more incorrect and unreliable until it cannot be trusted at all... in the space of 700-800 years.

    Naturally, the curious, open-minded reader will want to know WHO did this, WHY, and did any of the events we think of as really ancient ever happen?
    Dr. Fomenko is a respected scientist/mathematician at Moscow State University who has already answered these questions to the satisfaction of his initially skeptical colleagues. Most of them are now believers, a few still refuse to believe (the usual diehards), and of course the western press has ignored Fomenko's work -- for obvious reasons when you read the book. The ones who perpetrated this chronology ruse have a lot to answer for. They are still with us. That's why this book is a well-kept secret.

    I gave the book a 4-star rating because I was unable to check out some of his claims; those I checked were as he said. But if even 1/3 of his claims are true, this punches a big hole in what we think is our history, the meaning of western civilization, our educational process (for repeating the ruse as gospel), and the trustworthiness of the organization that perpetrated this ruse, well-intentioned or not.

    This book relates to current research into a Young Earth paradigm, to John Keel's discoveries about our planet, and Fr Malachi Martin's insights (in his now out-of-print books). We are indeed sheep who are manipulated and kept ignorant -- for a reason. While knowing what these men have to say may be the "booby prize" (as in: 'what can you do with this knowledge?'), it will provide interesting reading. Didn't someone say: "...and the Truth will set you free."?? For you to judge if this book contains the truth.
    Copy This! : Lessons from a Hyperactive Dyslexic who Turned a Bright Idea Into One of America's Best Companies
    Average customer rating: 4.5 out of 5 stars
    • "Our primary objective is to take care of our customer..."
    • Copy THIS? Caveat that!
    • Interesting Read
    • He's an excellent reader (of people, that is)
    • He's an excellent reader (of people, that is)
    Copy This! : Lessons from a Hyperactive Dyslexic who Turned a Bright Idea Into One of America's Best Companies
    Paul Orfalea , and Ann Marsh
    Manufacturer: Workman Publishing Company
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0761137777

    Book Description

    Copy This!, Paul Orfalea's inspiring, personal story of turning lemons into lemonade, may be the most unusual business memoir ever published.

    Paul Orfalea struggles mightily to read, to write, and to sit still through a business meeting. So what's the problem? By working with the obstacles life dealt him—he calls his dyslexia and ADHD "learning opportunities"—he grew a 100-square-foot copy shop named Kinko's into a $1.5 billion-a-year company that Fortune named one of the best places in America to work.

    This is the story of a boy who flunked out of second grade—a boy who was fired by a gas station for writing illegible receipts. But it's also the story of a boy who learned from the world directly, who was brave enough to fail, who knew he had to rely on other people. A boy who developed empathy, a particular gift of his dyslexia that gave Orfalea the crucial insight into what makes Kinko's work. When Paul Orfalea first looked out on the worried, hopeful faces of his customers, he knew that he was in the problem-solving business—at four cents a page. Kinko's doesn't so much handle paper as it handles dreams.

    Paul Orfalea really did do it his way. With humor, wisdom, and compassion, he shares his invaluable experiences and unorthodox business lessons with the millions of those who are just a little bit "different," and who wonder if there's a place for them in the world. There is: at the top.

    Customer Reviews:

    5 out of 5 stars "Our primary objective is to take care of our customer...".......2007-08-18

    BUT...

    "...you can't take care of your customers unless you take care of your people." (- Paul Orfalea)

    "Copy This!" is a book that illustrates the enduring idealism and sincerity of Paul Orfalea. Orfalea's enthusiasm is infectious. His optimism and energy vibrate through the narrative as he explains how his values were challenged over the years by various partnerships, a corporate reorganization and the eventual decision to leave the company he built and guided for over 30 years.

    Those of us who lived the "Kinko's experience" can vouch for the effectiveness of Paul's leadership and his approach to team management.

    Long ago, I took a job at my local Kinko's working the overnight shift as a machine operator. On my first day of work, my branch manager handed me a wallet-sized, white plastic card with something called "The Kinko's Philosophy" printed on one side. Up to that point in my life, working for a company was all about punching a clock and biding your time until you could punch it again and get on with your real life. I assumed this card, talking about things like "The coworkers are the foundation of our success" and "we trust and care for one another" were just marketing lip service by some faceless corporate human resource office.

    But my manager took time with me, said that he wanted me to keep the card with me explaining, "We really believe in these things here. I can't force anyone to be anything more than a clock-puncher, but we can do everything we can to support how you want to work out your days with this company. Your only real job here is to take care of the customer."

    Over the next several years I moved up in the company and dealt with dozens of coworkers. I worked with and for the kind of employees you've encountered of heard about who contribute to a miserable experience as well as those who stopped everything to solve your emergency and save the day for you. Paul's philosophy (his "commitment to communication") made it easier to manage the daily operation of a store of 15-20 people on three non-stop, busy shifts

    As Paul pointed out on more than one occasion, each coworker -- regardless of their aspirations, ambition or approach to the job -- deserved to be treated with respect and gratitude ...because their performance was the only true measure of my own success. Discipline was to be bundled with coaching and retraining. Even in an "at-will" employment environment, Paul was dedicated to making sure we did all we could to help every coworker succeed.

    Understanding and providing for your customer requires understanding your employees and their own needs. While they carry out the necessary tasks to get the job done, your job as a manager is to make that job fun, safe and efficient. The challenge of the organization is to create an environment where managers can do their job. In the case of Kinko's, that meant great opportunities for advancement, solid training programs, profit sharing and excellent wages. Many of those values (and benefits) changed with Paul's departure, but there are still hundreds if not thousands of team members who maintain that positive, supportive attitude toward their most valuable resource on the sales floor.

    Most businesses treat their employees (human assets, labor force, whatever form they take) like a herd of sheep to be managed as though they have neither the skill nor experience to contribute to the business process. This book explains how each member of your working team is not just a salary on a P&L chart, but the REASON your operation is successful. It explains that you can have your heart firmly invested in taking care of your customers, but if you don't have the drive to take care of your own PEOPLE, you will be hard-pressed to achieve that goal consistently or at all.

    Small business owners, department heads, and CEOs could learn much from Paul's dedication to his team members and perhaps begin to understand that their own success isn't tied to a few lines on a spreadsheet and the demands of a board of MBAs, it begins and ends with the people who run the cash registers, take care of the daily operation and make it possible for executives to spend time pondering "bigger picture" issues for their organization.

    4 out of 5 stars Copy THIS? Caveat that! .......2007-07-29

    Paul Orfalea is the type of boss we call a "Crazy-Maker." Type triple-A. In your face. A new idea every minute. Little or no boundaries between personal time and work time. I suspect he was an exhausting (if occasionally) exhilarating boss to have.

    This business autobiography offers a revealing portrait of an unlikely business tycoon. Orfalea overcame dyslexia to found Kinko's, which he grew into a multi-billion dollar business before selling it off. It is now an American icon.

    The section on how games - especially poker, Monopoly and Risk - are better predictors of business success than grades is interesting.

    Otherwise, Orfalea at times seems to make it all about Me. Me. Me. See me the generous philanthropist! See me creatively teaching business classes to students at UC Santa Barbara! See me lament what the new corporate suits have done to Kinko's. Of course, he has multi-millions to assuage his pain. Dude - when you sell it off, you relinquish that right to call all the shots!

    Orfalea took a quirky, albeit courageous, path to his fortune. Whether many others can "copy this" as a template for success is debatable. Like him or love him, the Kinko's founder has written an engaging autobiography.

    5 out of 5 stars Interesting Read.......2007-04-24

    I found this book to hold my interest. It provides an intriguing and inspirational view inside the start-up of a business, as well as honest, personal revelations.

    5 out of 5 stars He's an excellent reader (of people, that is).......2007-03-25

    Orfalea opened his first copy shop while still a student in college. Over the next 30 years, he built the world's premier copyshop business, then cashed out for $1.5 billion. Not a bad run, especially for a kid who was so dyslexic that he was virtually illiterate.

    He says he got the idea for the business while working on a term paper with a team of fellow college students. He was unable to contribute any research or writing skills to the team, so he offered to do the photocopying. The lines at the school's photocopier were so long that he realized that there was money to be made in copying. In short order he scouted a location, borrowed $5K from his father, and launched his business.

    He makes the point that, as a functionally illiterate person, he was extremely dependent on other people. He argues that this forced him from a very early age to assess people accurately and find ways to make use of them. As a youngster, this meant choosing someone to sit next to whose work he could copy. As an adult, it meant choosing people who could help him run his business.

    He says that straight-A students tend not to develop the ability to read people the way a dyslexic can. He says further that straight-A students tend to do what's safe and what's asked of them, whereas a dyslexic tends to be highly creative in getting things done or at least convincing authorities that things have been done.

    In short, he feels that his dyslexia was a critical ingredient in his success.

    This gives him an interesting perspective on school. He feels that no assignment is so valuable as to be worth extinguishing a student's spark of self-confidence and excitement about learning. He points out that, in school, most students are made to feel like failures in something. By contrast, in adulthood we are allowed to specialize. If math explodes in our heads, we can seek work that requires little or no math. Students aren't so lucky, and some of them are so handicapped that their spirits are entirely crushed by the experience of going through school.

    The Orfalea family had a long tradition of entrepreneurship, and Paul grew up believing that one should earn one's way through life by the sweat of one's brow only long enough to accumulate some savings and then, by investing wisely, gradually transition to a point where one's way is financed entirely by rent and dividends.

    Today Orfalea teaches at the University of California and one of the questions he asks his students is, "What's more important: good grades or saving money?" The correct answer is saving money.

    5 out of 5 stars He's an excellent reader (of people, that is).......2007-01-26

    This is a spectacular book.

    Orfalea opened his first copy shop while still a student in college. Over the next 30 years, he built the world's premier copyshop business, then cashed out for $1.5 billion. Not a bad run, especially for a kid who was so dyslexic that he was virtually illiterate.

    He says he got the idea for the business while working on a term paper with a team of fellow college students. He was unable to contribute any research or writing skills to the team, so he offered to do the photocopying. The lines at the school's photocopier were so long that he realized that there was money to be made in copying. In short order he scouted a location, borrowed $5K from his father, and launched his business.

    He makes the point that, as a functionally illiterate person, he was extremely dependent on other people. He argues that this forced him from a very early age to assess people accurately and find ways to make use of them. As a youngster, this meant choosing someone to sit next to whose work he could copy. As an adult, it meant choosing people who could help him run his business.

    He says that straight-A students tend not to develop the ability to read people the way a dyslexic can. He says further that straight-A students tend to do what's safe and what's asked of them, whereas a dyslexic tends to be highly creative in getting things done or at least convincing authorities that things have been done.

    In short, he feels that his dyslexia was a critical ingredient in his success.

    This gives him an interesting perspective on school. He feels that no assignment is so valuable as to be worth extinguishing a student's spark of self-confidence and excitement about learing. He points out that, in school, most students are made to feel like failures in something. By contrast, in adulthood we are allowed to specialize. If math explodes in our heads, we can seek work that requires little or no math. Students aren't so lucky, and some of them are so handicapped that their spirits are entirely crushed by the experience of going through school.

    The Orfalea family had a long tradition of entrepreneurship, and Paul grew up believing that one should earn one's way through life by the sweat of one's brow only long enough to accumulate some savings and then, by investing wisely, gradually transition to a point where one's way is financed entirely by rent and dividends.

    Today Orfalea teaches at the University of California and one of the questions he asks his students is, "What's more important: good grades or saving money?" The answer is saving money.

    He's quite a guy. You'll enjoy reading about his success.
    A History of Psychology: Ideas and Context (3rd Edition)
    Average customer rating: 4.5 out of 5 stars
    • It's a textbook...what can I say?
    • An excellent tool for everything but modern psych history
    • A Thorough Evaluation of the History of Psychology
    A History of Psychology: Ideas and Context (3rd Edition)
    Wayne Viney , and D. Brett King
    Manufacturer: Allyn & Bacon
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0205335829

    Book Description

    A History of Psychology: Ideas and Context, Third Edition, is a comprehensive history of psychology tracing psychological thought from ancient times through late twentieth-century developments. The reader is presented with a framework for interpreting the pedagogy of philosophy through the development of historiography and philosophical problems in the opening chapters. The book gives in-depth coverage to the intellectual trends that preceded the formal founding of psychology, coupled with an analysis of the major classical systems of thought and the key developments in the history of basic and applied psychology. The final epilogue focuses on the major trends in psychology in the latter half of the twentieth century. Designed for anyone interested in the history of psychology, systems of psychology or systematic psychology.

    Customer Reviews:

    4 out of 5 stars It's a textbook...what can I say?.......2006-03-28

    It was nice to find this textbook online at Amazon for a better price than in the campus bookstore.

    5 out of 5 stars An excellent tool for everything but modern psych history.......2004-08-24

    I used this text last semester in our department's History and Systems of Psychology course. I found it to be a terrific text for introducing the early roots of psychology to the college student. However, it may may not be appropriate for every psych history class for sevel reasons.

    First many courses are designed to teach the more modern history of psychology (from the late 1890's on). This text will probably not fill that need very well. In fact, only a couple of chapters even cover this information in any way.

    However, for those who are designing a course to introduce the ancient, early, medieval, and renaissance roots of psychology and science, this book should be invaluable. It presents history as a fluid set of conceptual shifts including patterns of thought and the revolving ways that people have established their truth.

    Every shift in thought or epistemology is well documented with examples of how these shifts occurred and how the results were manifested.

    For example, the Bubonic Plague in the mid 1300's had many ramifications, but one was to encourage a shift from 'Truth by Authority' to more empirical and scientific ideals. This shift had ramification for the pressures exerted by the church and states. These shifts are represented as gradual changes occuring over centuries and we can sit back and say, "I see how and why that happened."

    The book brings us comfortably up to the early 1900's, but then falls short. This was fine with me. We teach specific modern history relevant to different topics in each of our other individual classes. This book just gves us a tool for the more 'shared' early history.

    All this and it is an interestesting read, according to my students.

    Viney gets an A+

    4 out of 5 stars A Thorough Evaluation of the History of Psychology.......2002-08-22

    As a student at the University of Colorado at Boulder, I had the priviledge to take classes taught by the authors of the text. Dr. Viney taught History of Psychology, while Dr. King taught Abnormal Psychology. This text was required reading for History of Psychology. At first, I thought, "oh great, he literally WROTE THE BOOK!" The text is thorough and easy to read. Drs. Viney and King lay out the subjects clearly. The subject matter is made "easy to swallow", as the History of Psychology isn't the most exciting subject in the matter of psychology.
    Metamagical Themas: Questing for the Essence of Mind and Pattern
    Average customer rating: 4.5 out of 5 stars
    • "This sentence is false." So what?!?
    • Brilliant and Thought Provoking
    • The Good, the Bad and the Ugly
    • Essence of Mind and Pattern
    • Warning to Present-Day Readers
    Metamagical Themas: Questing for the Essence of Mind and Pattern
    Douglas R. Hofstadter
    Manufacturer: Basic Books
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 0465045669

    Book Description

    A bestselling collection of brilliant and quirky essays, on subjects ranging from biology to grammar to artificial intelligence, that are unified by one primary concern: the way people perceive and think.

    Customer Reviews:

    2 out of 5 stars "This sentence is false." So what?!?.......2007-08-02

    Before I begin, I want to first point that I gave Douglas Hofstadter's Godel Escher Bach which won the 1979 Pulitzer Prize, five stars.

    His observation that the mathematics of Kurt Godel, the art of Maurits Cornelius Escher and the music of Johann Sabastian Bach which are all "shadows cast by the same source" managed to bring Platonic forms to life in a real and engaging way that, quite frankly, Plato himself failed to do.

    Hofstadter discussed the liars paradox, perhaps most simply rendered in the expression "This sentence is false." Obviously, the statement can neither be true nor false in that -- if you accept it's falsehood -- it's an accurate statement about itself and alternatively -- if accept it's truthfulness in self description -- the statement belies its self representation. Either way, you're forced to create a third category by which you describe the statement. For mathematician Kurt Godel, that third category was refered to as undecideable.

    And in 1931, Godel set the math world on its head with his paper "On formally undecideable propositions 1" ("1" because Godel thought at the time perhaps another paper may be necessary to make his point). The reason why his paper set the math world on its head was because it found that any sufficiently complex Godelian mathematical system would encounter propositions that it could neither prove true or false. Later research showed that Godelian mathematical systems could not even recognize which propositions they would be stymied by.

    Because Godel's mathematical point of departure in proving his theorem was a mathematical version of the liars paradox, Hofstadter saw and wrote of similarities to this paradox in the art of M.C. Escher -- which featured such things as two hands drawing each other -- and the music of J.S. Bach -- which, e.g. the Crab Canon, could be played backwards or forwards.

    In Godel Escher Bach, Hofstadter's main emphasis was on the way in which human consciousness resembled these self referential systems and in so doing shared their systematic limitations.

    For this reason, I was kind of excited to pick up and read this book because I thought that Hofstadter -- having surveyed self referential systems in relation to consciousness -- would have perhaps been inclined to do so in relation to the natural world as well.

    In that way, I remembered my John Wheeler. The physicist Wheeler, professor to Richard Feynman, was one of the great lights of 20th century physics. And in 1965 he said perhaps one of his most thought provoking ideas when he described what he referred to as the self aware universe. To understand his idea, we briefly revisit our Plato. As you may recall, Plato believed that the physical world we inhabit was but a manifestation of what he referred to ideal or perfect forms. Like prisoners chained to wall unable to directly observe each other, Plato said that all we really saw of each were our reflected shadows. In a similar way, Wheeler suggested that laws of nature gave rise to the physical world which -- in the case of certain individuals like us -- gave rise to a sentient world in which the laws of nature were themselves observed. From your quantum mechanics, you may recall that it the act of observation itself which causes probabilistic subatomic wave functions to collapse and thereby -- in a critical way -- "create" reality.

    For those interested in an excellent statement of the foregoing, please read section 34 of Roger Penrose's Road to Reality.

    In any event, the idea of a self aware universe, litterally creating itself from its own operations, seemed to me to be an excellent example of Hofstadter's self referential activity.

    And admittedly, I was hoping somewhere -- anywhere -- in this book (originally a series of columns for Scientific American) -- he would note and discuss the natural connections.

    But alas!

    The book was merely more examples of ground he elegantly but thoroughly already covered in Godel Escher Bach.

    In my own way, but like Hofstadter to be sure, I believe that recursiveness and self referential activity run to the heart of key aspects of how reality and consciousness work, but sadly books such as these only pound into irrelevance topics which legitimately (and maybe better than anything) give us a glimpse into the wonder and enigma of creation.

    5 out of 5 stars Brilliant and Thought Provoking.......2004-04-20

    This collection of Hofstadter's columns from Scientific American provides wonderful reading.

    One of the gems is his simple, but brilliant analysis of the Prisoner's Dilemma. The usual analysis notes that the Nash equilibrium is for both players to defect. Hofstadter notes (correctly) that if both players are rational, then because the game is symmetrical, both players will choose the same strategy. So, the only choices are for both to cooperate or both defect. Since both cooperating has a higher payoff than both defecting, the rational strategy is to cooperate. The Nash equilibrium isn't relevant because it considers pairs of strategies which are impossible if both players are rational, i.e., the pairs where one player defects and the other cooperates.

    Hofstadter notes that many people when presented with the above argument still say that they would defect. His descriptions of his attempts to reason with his friends and the results of the lottery he conducted (he told readers of his column they could send in entries for the lottery, but the more that entered, the smaller the prize would be) are, as he says, amusing, disturbing, and disappointing.

    4 out of 5 stars The Good, the Bad and the Ugly.......2003-07-14

    This collection of essays previously published as a column in Scientific American is very uneven. There are some true gems like he discussion of the game Nomic in which rule changes are part of ordinary play or the sections on self referential sentences. Basically everything is readable, but not all chapters make much sense.

    Some parts are really bad. In chapter 5 he wonders why one can judge the intellectual content of magazines by their cover, not seeing the obvious solution that these magazines try to attract different audiences. He spends some time discussing the prisoners dilemma and he get's it completely wrong. He argues that a rational person would know that other rational persons would think along the same lines and therefore act the same way. So a rational person can use this knowledge to influence another person. This is complete bogus of course. People are rational when they act rational, if I cooperate in the prisoners dilemma, I am not changing the definition of rationality, I'm simply irrational. Hofstadter also discusses Axelrod's famous computer tournaments. A more realistic view on the topic is provided by a review of Axelrod's book by Ken Binmore. That review can be found on the web.

    The book is still valuable for the good parts, but one should read the book with a sceptical eye. Hofstadter is a layman on many things he discusses, and sometimes this shines through. Another problem is that some issues like the cold war anren't really interesting anymore. People who like Hofstadter will surely like it and find enough pearls to make the buy worth it though.

    4 out of 5 stars Essence of Mind and Pattern.......2003-05-20

    At any level of scientific comprehension, this book provides an intelligent subscription to pattern. Includes essays and 'conversations' on Alan Turing, and clear and relevant description of common and interesting science. The most valuable information is hofstaedter's creative description of thought.

    3 out of 5 stars Warning to Present-Day Readers.......2002-12-12

    I liked GEB, and found it to have been a great influence in my decision to pursue computer science as a career. Much of this later book is similarly good. However, the political commentary that is interwoven throughout the book, and there is much of it, has not aged well. Dr. Hofstadter was a proponent of the popular (at the time) "Nuclear Freeze" Movement. Dr. Hofstadter pauses the narrative of the text often to expound on his beliefs in nuclear disarmament, nuclear war, and his support for activists like Dr. Helen Caldicott. Not only is this (arguably) off-topic and distracting to the narrative, but it seems somewhat aged (and naive) in the context of later lessons of history. These diversions would hardly be more distracting, and anachronistic, if he stopped every few paragraphs to laud how wonderful a President that Jimmy Carter was (or Walter Mondale will be), and why we should all vote for him in the next election, or even what a great invention brown polyester Sans-a-Belt (TM) slacks are, and why we should all wear them.

    For example, we now know that this "Freeze" movement was influenced by the KGB, both via funding (cash, in U.S. Dollars, for full-page advertisements in the New York Times was air-lifted from Moscow in diplomatic pouches), and with personnel (lots of so-called "grass roots" local freeze groups were unknowingly populated by "agent provocateurs" who were members of the KGB. By way of analogy, imagine an "Inflation Freeze" movement heavily (and secretly) funded by corporations to influence labor unions by propagandizing such a movement as a grass-roots labor agenda. Consider the outrage among organized labor in response to a movement that used fear-mongering over inflation, economic recession, and potential job loss to pressure labor into rolling over and unilaterally accepting wage freezes and other labor concessions. Such freezes and concessions would be expected by management to be accepted without discussion or negotiation, including trying to correct present injustices, looking at the company's books, or verifying the future financial condition of the company. Look up the name "Lemuel Boulware" and the company "General Electric" for an example of how to negotiate in bad faith (and yes, I'm aware of the ironic connection to Ronald Reagan, see below).

    If a nuclear freeze was adopted without question or consideration, or without even a workable verification system, it would have frozen into place a very tenuous situation with Soviet SS-20's poised over Western Europe and with nothing to counter them (or if countered, a hair-trigger nuclear standoff). What happened was that Reagan and Gorbachev negotiated a workable, verifiable, and stabilizing disarmament treaty that pulled back the SS-20's (and the U.S. missiles in Western Europe) and established a framework for realistic future treaty verification (leading to the establishment of a joint flyover program known as "Open Skies"). It was ironic that a individual recruited by Lemuel Boulware as a spokesman for GE would find GE Boulwarism and bad-faith "take it or leave it" negotiating tactics used against the United States by the Soviet Union. President Reagan's response, to approach from a position of mutual strength and dignity, and assure mutually-agreeable and verifiable terms, was almost pure anti-Boulwarism.

    Very few people discuss, let alone advocate, a "Nuclear Freeze" today because the lessons of history have shown such a movement to be naive, tantamount to unilateral disarmament, driven mostly by emotion and FUD (fear, uncertainty and doubt), infiltrated by foreign influences not in our best interests, intended by our adversaries as bad-faith negotiations, and substantially overcome by later events.
    Quantum Psychology: How Brain Software Programs You and Your World
    Average customer rating: 4.5 out of 5 stars
    • Interesting - a bit hard to get through
    • Damaging Your Assumptions
    • This is Anton Wilsons' take on Leary's Eight Neural Circuit model of human consciousness
    • Niels Bohr Meets the Buddha
    • Great book
    Quantum Psychology: How Brain Software Programs You and Your World
    Robert Anton Wilson
    Manufacturer: New Falcon Publications
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 1561840718

    Book Description

    Throughout human history, thoughts, values and behaviors have been colored by language and the prevailing view of the universe. With the advent of Quantum Mechanics, relativity, non-Euclidean geometries, non-Aristotelian logic and General Semantics, the scientific view of the world has changed dramatically from just a few decades ago. Nonetheless, human thinking is still deeply rooted in the cosmology of the middle ages. Quantum Psychology is the book to change your way of perceiving yourself --- and the universe. Some say it's materialistic, others call it scientific and still others insist it's mystical. It is all of these --- and none. The book for the 21st Century, complete with exercises. Picks up where Prometheus Rising left off. Some say it's materialistic, others call it scientific and still others insist it's mystical. It is all of these --- and none. Second Revised Edition!

    Customer Reviews:

    3 out of 5 stars Interesting - a bit hard to get through.......2007-06-08

    I would say this is ideal for an intellectual type, who enjoys a clever professor. A bit tough for me to get through - being that I'm more just generally interested in the topics discussed and not passionate about any particular point of view. Learned some things, forgot some things, let some things just pass by. Didn't love it, didn't hate it. Probably wouldn't get another book from the author.

    5 out of 5 stars Damaging Your Assumptions.......2007-01-29

    This is arguably one of Robert Anton Wilson's best books, along with Prometheus Rising. Although not a quantum physicist by trade or by training, RAW, with unfailingly skill and humour, applies the insights of quantum theory to the psychology of everyday life. If this book alone out of RAW's huge catalogue of works were to be read (and understood), that would be enough to guarantee severe and lasting damage to your previously immutable assumptions... Radical Uncertainty

    4 out of 5 stars This is Anton Wilsons' take on Leary's Eight Neural Circuit model of human consciousness.......2006-12-01

    This book offers some interesting variations on the Eight Neural Circuit Model of human consciousness developed by Timothy Leary. The major differences are to be found in Anton Wilson's descriptions of the 6th and 7th neural circuits. The magician and psychonaut may judge for themselves which version of this consciousness model is more useful.

    5 out of 5 stars Niels Bohr Meets the Buddha.......2006-11-06

    This book revisits the notion that while your brain doesn't actually create the universe, it does create the model of the universe that you are aware of and experience. Many well thought-out concepts; ideal for those who need a different perpective to get them out of a psychological rut. The chapter on the E Prime language was a good laugh. It is the exact opposite of what they taught us in journalism class.
    Wilson, as always, inspires. My totally unbiased opinion: he is a national treasure.

    5 out of 5 stars Great book.......2006-08-15

    This is every bit the mind bender that the blurbs say it is. Wow!

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