History: Fiction or Science? (Chronology, No. 1)
Average customer rating: Not rated
    History: Fiction or Science? (Chronology, No. 1)
    Anatoly Fomenko
    Manufacturer: Mithec
    ProductGroup: Book
    Binding: Paperback

    ChineseChinese | Ethnic & National | Biographies & Memoirs | Subjects | Books
    IrishIrish | Ethnic & National | Biographies & Memoirs | Subjects | Books
    JapaneseJapanese | Ethnic & National | Biographies & Memoirs | Subjects | Books
    WomenWomen | Specific Groups | Biographies & Memoirs | Subjects | Books
    Augustine, SaintAugustine, Saint | ( A ) | People, A-Z | Biographies & Memoirs | Subjects | Books
    Doctors & MedicineDoctors & Medicine | Humor | Entertainment | Subjects | Books
    Lawyers & CriminalsLawyers & Criminals | Humor | Entertainment | Subjects | Books
    Love, Sex & MarriageLove, Sex & Marriage | Humor | Entertainment | Subjects | Books
    Assyria, Babylonia & SumerAssyria, Babylonia & Sumer | Ancient | History | Subjects | Books
    Early CivilizationEarly Civilization | Ancient | History | Subjects | Books
    GeneralGeneral | Ancient | History | Subjects | Books
    HistoriographyHistoriography | Historical Study | History | Subjects | Books
    GeneralGeneral | World | History | Subjects | Books
    GeneralGeneral | Asian American | United States | World Literature | Literature & Fiction | Subjects | Books
    Asian AmericanAsian American | Poetry | United States | World Literature | Literature & Fiction | Subjects | Books
    FrenchFrench | Erotica | Literature & Fiction | Subjects | Books
    VictorianVictorian | Erotica | Literature & Fiction | Subjects | Books
    EpicEpic | Poetry | Literature & Fiction | Subjects | Books
    GermanGerman | Poetry | Literature & Fiction | Subjects | Books
    RussianRussian | Poetry | Literature & Fiction | Subjects | Books
    SpanishSpanish | Poetry | Literature & Fiction | Subjects | Books
    ChineseChinese | Classics | Literature & Fiction | Subjects | Books
    Conspiracy TheoriesConspiracy Theories | Current Events | Nonfiction | Subjects | Books
    War on DrugsWar on Drugs | Crime & Criminals | Nonfiction | Subjects | Books
    English (All)English (All) | Dictionaries & Thesauruses | Reference | Subjects | Books
    ArabicArabic | Foreign Language | Dictionaries & Thesauruses | Reference | Subjects | Books
    ArmenianArmenian | Foreign Language | Dictionaries & Thesauruses | Reference | Subjects | Books
    CzechCzech | Foreign Language | Dictionaries & Thesauruses | Reference | Subjects | Books
    GreekGreek | Foreign Language | Dictionaries & Thesauruses | Reference | Subjects | Books
    HungarianHungarian | Foreign Language | Dictionaries & Thesauruses | Reference | Subjects | Books
    JapaneseJapanese | Foreign Language | Dictionaries & Thesauruses | Reference | Subjects | Books
    KoreanKorean | Foreign Language | Dictionaries & Thesauruses | Reference | Subjects | Books
    NorwegianNorwegian | Foreign Language | Dictionaries & Thesauruses | Reference | Subjects | Books
    Persian & FarsiPersian & Farsi | Foreign Language | Dictionaries & Thesauruses | Reference | Subjects | Books
    PolishPolish | Foreign Language | Dictionaries & Thesauruses | Reference | Subjects | Books
    PortuguesePortuguese | Foreign Language | Dictionaries & Thesauruses | Reference | Subjects | Books
    RomanianRomanian | Foreign Language | Dictionaries & Thesauruses | Reference | Subjects | Books
    RussianRussian | Foreign Language | Dictionaries & Thesauruses | Reference | Subjects | Books
    SwedishSwedish | Foreign Language | Dictionaries & Thesauruses | Reference | Subjects | Books
    TurkishTurkish | Foreign Language | Dictionaries & Thesauruses | Reference | Subjects | Books
    ScienceScience | Dictionaries & Thesauruses | Reference | Subjects | Books
    Online ResearchOnline Research | Genealogy | Reference | Subjects | Books
    Native AmericanNative American | Earth-Based Religions | Religion & Spirituality | Subjects | Books
    GeneralGeneral | Science | Subjects | Books
    GeneralGeneral | History & Philosophy | Science | Subjects | Books
    History of ScienceHistory of Science | History & Philosophy | Science | Subjects | Books
    Magic & WizardsMagic & Wizards | Fantasy | Science Fiction & Fantasy | Subjects | Books
    Sailor MoonSailor Moon | Popular Characters | Children's Books | Subjects | Books
    PilatesPilates | Exercise & Fitness | Health, Mind & Body | Subjects | Books
    HistoryHistory | Fashion | Arts & Photography | Subjects | Books
    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    Similar Items:
    1. History: Fiction or Science? Chronology 2 (Chronology) History: Fiction or Science? Chronology 2 (Chronology)
    2. History: Fiction or Science? Astronomical methods as applied to chronology. Ptolemy's Almagest. Chronology III History: Fiction or Science? Astronomical methods as applied to chronology. Ptolemy's Almagest. Chronology III
    3. Discovering the Mysteries of Ancient America: Lost History And Legends, Unearthed And Explored Discovering the Mysteries of Ancient America: Lost History And Legends, Unearthed And Explored
    4. Before the Pharaohs: Egypt's Mysterious Prehistory Before the Pharaohs: Egypt's Mysterious Prehistory
    5. They Cast No Shadows: A Collection of Essays on the Illuminati, Revisionist History, and Suppressed Technologies They Cast No Shadows: A Collection of Essays on the Illuminati, Revisionist History, and Suppressed Technologies

    ASIN: 2913621058

    Book Description

    Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.
    TEN BLOCKS FROM THE WHITE HOUSE (Anatomy of the Washington Riots of 1968)
    Average customer rating: Not rated
      TEN BLOCKS FROM THE WHITE HOUSE (Anatomy of the Washington Riots of 1968)

      Manufacturer: Frederick A. Praeger, Publishers
      ProductGroup: Book
      Binding: Hardcover
      ASIN: B000EDZHLK

      Product Description

      Includes black & white photographs
      The Anatomy of Hope: How People Prevail in the Face of Illness (Random House Large Print (Cloth/Paper))
      Average customer rating: 5 out of 5 stars
      • The Role Hope Plays in Sustaining Quality of Life
      The Anatomy of Hope: How People Prevail in the Face of Illness (Random House Large Print (Cloth/Paper))
      Jerome Groopman
      Manufacturer: Random House Large Print
      ProductGroup: Book
      Binding: Hardcover

      HealingHealing | Alternative Medicine | Health, Mind & Body | Subjects | Books
      MotivationalMotivational | Self-Help | Health, Mind & Body | Subjects | Books
      GeneralGeneral | Disorders & Diseases | Health, Mind & Body | Subjects | Books
      GeneralGeneral | Health, Mind & Body | Subjects | Books
      Physical Illness & PsychiatryPhysical Illness & Psychiatry | Psychology & Counseling | Health, Mind & Body | Subjects | Books
      GeneralGeneral | Science | Subjects | Books
      Similar Items:
      1. How Doctors Think How Doctors Think
      2. Second Opinions : 8 Clinical Dramas Intuition Decision Making Front Lines medn Second Opinions : 8 Clinical Dramas Intuition Decision Making Front Lines medn
      3. The Measure of Our Days: A Spiritual Exploration of Illness The Measure of Our Days: A Spiritual Exploration of Illness
      4. The Anatomy of Hope: How People Prevail in the Face of Illness The Anatomy of Hope: How People Prevail in the Face of Illness
      5. The Anatomy of Hope: How People Prevail in the Face of Illness The Anatomy of Hope: How People Prevail in the Face of Illness

      Accessories:
      1. RESPeRATE Blood Pressure Lowering Device RESPeRATE Blood Pressure Lowering Device
      2. Airborne Effervescent Health Formula, Original Orange, 10 Tablets (Pack of 3) Airborne Effervescent Health Formula, Original Orange, 10 Tablets (Pack of 3)

      ASIN: 0375433325
      Release Date: 2004-01-13

      Book Description

      An inspiring and profoundly enlightening exploration of one doctor’s discovery of how hope can change
      the course of illness

      Since the time of the ancient Greeks, human beings have believed that hope is essential to life. Now, in this groundbreaking book, Harvard Medical School professor and New Yorker staff writer Jerome Groopman shows us why.

      The search for hope is most urgent at the patient’s bedside. The Anatomy of Hope takes us there, bringing us into the lives of people at pivotal moments when they reach for and find hope--or when it eludes their grasp. Through these intimate portraits, we learn how to distinguish true hope from false, why some people feel they are undeserving of it, and whether we should ever abandon our search.

      Can hope contribute to recovery by changing physical well-being? To answer this hotly debated question, Groopman embarked on an investigative journey to cutting-edge laboratories where researchers are unraveling an authentic biology of hope. There he finds a scientific basis for understanding the role of this vital emotion in the outcome of illness.

      Here is a book that offers a new way of thinking about hope, with a message for all readers, not only patients and their families. "We are just beginning to appreciate hope’s reach," Groopman writes, "and have not defined its limits. I see hope as the very heart of healing."

      Customer Reviews:

      5 out of 5 stars The Role Hope Plays in Sustaining Quality of Life.......2004-03-13

      I have read this author's books before, and I genuinely like his descriptions about the medical profession. This book particularly explains the tensions that physicians face in the conflict between being frank with patients and yet not taking hope away from them, even in serious circumstances. I believe it's easy for people, when they are well, to say that they would fight an illness with no holds barred, but when reality strikes, that dedication may falter or fail. This book does not gloss over the trials of cancer and other debilitating illnesses, but helped me understand in many ways why different patients react in radically differing ways when facing a crisis of their health. As so many baby boomers are aging themselves or facing the crises of aging parents, this book can be a godsend. But it's not just for those of us who are older. It's a wonderful read by a very interesting, compelling writer.
      The Human Body (Random House Lib Knowledge(TM))
      Average customer rating: 5 out of 5 stars
      • Best Book for Elementary Aged Children
      • Great Facts Presented Well
      The Human Body (Random House Lib Knowledge(TM))
      Ruth Dowling Bruun
      Manufacturer: Random House Books for Young Readers
      ProductGroup: Book
      Binding: Paperback

      FictionFiction | Science, Nature & How It Works | Children's Books | Subjects | Books
      GeneralGeneral | Health | Science, Nature & How It Works | Children's Books | Subjects | Books
      GeneralGeneral | Ages 9-12 | Children's Books | Subjects | Books
      GeneralGeneral | Literature | Children's Books | Subjects | Books
      AnatomyAnatomy | Basic Science | Medicine | Subjects | Books
      PhysiologyPhysiology | Basic Science | Medicine | Subjects | Books
      AnatomyAnatomy | Basic Sciences | Medical | Professional & Technical | Subjects | Books
      HumanHuman | Biology | Biological Sciences | Professional Science | Professional & Technical | Subjects | Books
      AnatomyAnatomy | Biological Sciences | Science | Subjects | Books
      Similar Items:
      1. The Anatomy Coloring Book (3rd Edition) The Anatomy Coloring Book (3rd Edition)
      2. Wheels of Light: Chakras, Auras, and the Healing Energy of the Body Wheels of Light: Chakras, Auras, and the Healing Energy of the Body
      3. Hands of Light: A Guide to Healing Through the Human Energy Field Hands of Light: A Guide to Healing Through the Human Energy Field
      4. Yoga: The Spirit and Practice of Moving into Stillness Yoga: The Spirit and Practice of Moving into Stillness

      ASIN: 0394844246
      Release Date: 1982-10-12

      Book Description

      Take a trip through the human body as you explore its inner workings from cell communication to reproduction--made immediately accessible through a blend of brilliant illustrations and easily understood text. Middle graders will love this unique and interesting adventure through their own bodies.  

      Customer Reviews:

      5 out of 5 stars Best Book for Elementary Aged Children.......2006-01-27

      In the process of completing my degree in biochemistry, I took various biology, anatomy, and physiology classes and purchased the requisite textbooks for hundreds of dollars. I now teach upper elementary students in a Montessori school. I can use the college textbooks for occasional reference or specific research with the students, but when I need to present an impressionistic lesson or just tell about the human body, this book is the one I go to. It presents the body like a story with simple, clear, beautiful illustrations inspired by the likes of Leonardo Da Vinci. If you are a Montessorian (or any teacher for that matter) looking for a simple, concise reference to supplement lessons on the human body, I would look no further. My co-teacher has used this book for years and has thankfully shared it with me. Get it if you ever find it!

      5 out of 5 stars Great Facts Presented Well.......2000-03-10

      I used this book as a starting point to teach my 10-year-old son the facts of life. All of the chapters are well done, and the section on the reproductive system has wonderful descriptions and art, without any of the corniness you find in some books. Great if you like the scientific approach!
      Anatomy of a House
      Average customer rating: 5 out of 5 stars
      • Illustrated Guide to House and Architectural Terms
      Anatomy of a House
      Fayal Greene
      Manufacturer: Main Street Books
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Architecture | Professional & Technical | Subjects | Books
      ResidentialResidential | Building Types & Styles | Architecture | Professional & Technical | Subjects | Books
      GeneralGeneral | Home Design | Home & Garden | Subjects | Books
      GeneralGeneral | Interior Design | Home & Garden | Subjects | Books
      PicturePicture | Dictionaries & Thesauruses | Reference | Subjects | Books
      GeneralGeneral | Arts & Photography | Subjects | Books
      ASIN: 0385412428
      Release Date: 1991-02-01

      Book Description

      This ultimate renovation guide identifies hundreds of parts of a house to help home owners understand the elements of construction, decorative detail and convey ideas to suppliers, contractors, or designers.

      B & W illustrations throughout.

      Customer Reviews:

      5 out of 5 stars Illustrated Guide to House and Architectural Terms.......2007-09-27

      Think of this as a sort of Idiot's Guide to Homebuilding. If you're not already fluent in building terminology, you should get this book before you remodel, flip, or plan a new house. It's thin and will easily fit in your back pocket, so you can take it with you when you go to talk to your architect, builder, designer, or contractor. You'll you will have a much better idea what they're trying to explain to you, or can flip through until you find a picture of what you're asking for.

      The book covers all major home structural elements, from roofs to toilets. It's massively illustrated, with just enough words thrown in to explain the main concepts. The focus is on materials you will see, such as doors, windows, and countertops. If you want a lot more depth, try "Graphic Guide to Interior Details for Builders and Designers," by Rob Thallon. If you need to know how to frame a wall, or know the difference between king, jack, and cripple studs, try "Adding On: How to Design & Build a Beautiful Addition to Your Home," by Rodale.

      I strongly recommend this book for every homeowner.
      Why Seals Blow Their Noses
      Average customer rating: Not rated
        Why Seals Blow Their Noses
        Diane Swanson
        Manufacturer: Voyageur Press
        ProductGroup: Book
        Binding: Paperback

        Anatomy & PhysiologyAnatomy & Physiology | Science, Nature & How It Works | Children's Books | Subjects | Books
        ZoologyZoology | Science, Nature & How It Works | Children's Books | Subjects | Books
        GeneralGeneral | Ages 9-12 | Children's Books | Subjects | Books
        NonfictionNonfiction | General | Animals | Children's Books | Subjects | Books
        Swanson, DianeSwanson, Diane | ( S ) | Authors & Illustrators, A-Z | Children's Books | Subjects | Books
        GeneralGeneral | Literature | Children's Books | Subjects | Books
        Science FictionScience Fiction | Science Fiction & Fantasy | Teens | Subjects | Books
        GeneralGeneral | Zoology | Biological Sciences | Science | Subjects | Books
        GeneralGeneral | Zoology | Biological Sciences | Professional Science | Professional & Technical | Subjects | Books
        GeneralGeneral | Home & Garden | Subjects | Books
        ASIN: 0896582507

        Book Description

        Reveals facts and legends about bears, eagles, salmon, wolves, ravens, seals, bats, beavers, owls, and whales. Ages 10+.
        Reusing the Resource: Adventures in Ecological Wastewater Recycling
        Average customer rating: Not rated
          Reusing the Resource: Adventures in Ecological Wastewater Recycling
          Carol Steinfeld , and David Del Porto
          Manufacturer: Ecowaters
          ProductGroup: Book
          Binding: Paperback

          OrganicOrganic | Techniques | Gardening & Horticulture | Home & Garden | Subjects | Books
          GeneralGeneral | Home & Garden | Subjects | Books
          GeneralGeneral | Science | Subjects | Books
          Water Supply & Land UseWater Supply & Land Use | Nature & Ecology | Science | Subjects | Books
          AnatomyAnatomy | Biological Sciences | Science | Subjects | Books
          RecyclingRecycling | Environment | Outdoors & Nature | Subjects | Books
          Water SupplyWater Supply | Environment | Outdoors & Nature | Subjects | Books
          Similar Items:
          1. Composting Toilet System Book: A Practical Guide to Choosing, Planning and Maintaining Composting Toilet Systems Composting Toilet System Book: A Practical Guide to Choosing, Planning and Maintaining Composting Toilet Systems

          ASIN: 096667832X

          Book Description

          Water has been described as the 21st century oil. Water shortages, water quality and water rights are hot-button issues at the local, national and international levels. Climate change, population growth and contamination from industry, farms and human settlements have dramatically impacted water supplies and disrupted natural nutrient cycles. Strategic wastewater management will be a critical tool in protecting this valuable but threatened resource.

          Reusing the Resource is a comprehensive guide to using plants to stabilize, clean, filter and reuse wastewater, while simultaneously eliminating expensive and polluting sewers and septic systems. The book profiles more than 30 successful ecological wastewater recycling systems that save money, protect public and environmental health, and provide plant-based fuel, fiber, construction materials, habitat and landscapes. It details the pros and cons of various systems, and provides tips for designers, regulators and builders. Case studies include:

          This book is a must-read for engineers, landscape designers, clean water advocates and property owners. Packed with practical ideas and featuring beautiful full-color photos and inspiring, easy-to-read information, Reusing the Resource proves that the solution to water pollution is to grow it away!

          Sculpture in Wood (Dover Books on Art Instruction, Anatomy)
          Average customer rating: Not rated
            Sculpture in Wood (Dover Books on Art Instruction, Anatomy)
            Jack C. Rich
            Manufacturer: Dover Publications
            ProductGroup: Book
            Binding: Paperback

            GeneralGeneral | Instructional & How-To | Arts & Photography | Subjects | Books
            GeneralGeneral | Sculpture | Arts & Photography | Subjects | Books
            GeneralGeneral | Arts & Photography | Subjects | Books
            GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
            GeneralGeneral | Woodworking | Crafts & Hobbies | Home & Garden | Subjects | Books
            GeneralGeneral | Art | Arts & Photography | 4-for-3 Books Store | Stores | Books
            GeneralGeneral | Instruction & Reference | Art | Arts & Photography | 4-for-3 Books Store | Stores | Books
            SculptureSculpture | Art | Arts & Photography | 4-for-3 Books Store | Stores | Books
            GeneralGeneral | Crafts & Hobbies | Home & Garden | 4-for-3 Books Store | Stores | Books
            GeneralGeneral | Woodworking | Crafts & Hobbies | Home & Garden | 4-for-3 Books Store | Stores | Books
            All 4-for-3 DealsAll 4-for-3 Deals | 4-for-3 Books Store | Stores | Books
            Similar Items:
            1. Direct Wood Sculpture: Technique- Innovation - Creativity Direct Wood Sculpture: Technique- Innovation - Creativity
            2. Fundamentals of Figure Carving Fundamentals of Figure Carving
            3. From Clay to Wood: Steps to Carving Realistic Faces (A Schiffer Book for Woodcarvers) From Clay to Wood: Steps to Carving Realistic Faces (A Schiffer Book for Woodcarvers)
            4. Carving the Head in the Classic European Tradition: A Woodsculpting Course in Proportion and Design Carving the Head in the Classic European Tradition: A Woodsculpting Course in Proportion and Design
            5. Encyclopedia of Sculpture Techniques Encyclopedia of Sculpture Techniques

            ASIN: 0486271099

            Book Description

            Down-to-earth, practical book by noted sculptor covers everything you need to know — woods, tools, equipment, carving techniques, finishing, preservation, etc. Especially valuable "dictionary of woods" covers geographical distribution, physical properties, carving characteristics, more. Over 70 photos and drawings illustrate methods and techniques, works by Brancusi, Henry Moore, Leonard Baskin, other artists.
            The Anatomy of Architecture: Ontology and Metaphor in Batammaliba Architectural Expression
            Average customer rating: 5 out of 5 stars
            • For anyone with a serious interest in architecture
            The Anatomy of Architecture: Ontology and Metaphor in Batammaliba Architectural Expression
            Suzanne Preston Blier
            Manufacturer: University Of Chicago Press
            ProductGroup: Book
            Binding: Paperback

            CriticismCriticism | Architecture | Professional & Technical | Subjects | Books
            GeneralGeneral | Architecture | Professional & Technical | Subjects | Books
            ResidentialResidential | Building Types & Styles | Architecture | Professional & Technical | Subjects | Books
            AfricaAfrica | History | Subjects | Books | African Studies | Algeria | Angola | Benin | Botswana | Central Africa | Comoros | Democratic Republic of Congo | Djibouti | East Africa | Egypt | Equatorial Guinea | Eritrea | Ethiopia | Gabon | Gambia | General | Ghana | Guinea | Guinea Bissau | Ivory Coast | Kenya | Lesotho | Liberia | Libya | Madagascar | Malawi | Mali | Mauritania | Morocco | Mozambique | Namibia | Niger | Nigeria | North Africa | Rwanda | Sao Tome and Principe | Senegal | Sierra Leone | Somalia | South Africa | Southern Africa | Sudan | Swaziland | Tanzania | Togo | Tunisia | Uganda | West Africa | Western Sahara | Zambia | Zimbabwe
            Design & ConstructionDesign & Construction | Home Design | Home & Garden | Subjects | Books
            CulturalCultural | Anthropology | Social Sciences | Nonfiction | Subjects | Books
            GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
            All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
            Home & GardenHome & Garden | Qualifying Textbooks - Fall 2007 | Stores | Books
            NonfictionNonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
            ProfessionalProfessional | Qualifying Textbooks - Fall 2007 | Stores | Books
            ASIN: 0226058611

            Book Description

            Blier illuminates the extraordinary architecture of the Batammaliba people of Western Africa, revealing these buildings as texts through which we can read the beliefs, psychology, traditions, and social concerns of their inhabitants. In doing so, she explores the role of vernacular architecture as an expression of culture.

            "A splendid analysis of the centrality of architecture in the daily lives of the Batammaliba and its integral role in articulating social values....The story is beautifully told in the best of anthropological traditions."—Judith R. Blau, Contemporary Society

            "A remarkable study....Blier's volume carries the study of African architecture to a qualitatively new level of scholarship. It introduces a new dimension whereby the architectural medium can be used to illuminate much of the entire belief system of any culture."—Labelle Prussin, African Arts

            "In this excellent book Blier provides a richly detailed and searching account of what architecture means to the Batammaliba of northern Togo and Benin....The finest account I have yet read of the relations between systems of beliefs, ritual practices, and African aesthetics and plastic arts....The ethnography and basic insight should be the envy of any social anthropologist."—T.O. Beidelman, Man

            Customer Reviews:

            5 out of 5 stars For anyone with a serious interest in architecture.......2002-01-12

            This by far the best research I have read on the subject of architecture. Suzanne Blier takes a holistic and scholarly approach. The writing is clear with excellent references that have proven very helpful. The photography and illustrations are informative. Anyone with a serious interest in West African art, sociology, language, religion and architecture in general should read this book.
            Anatomy of a Revolutionary Movement: Students for a Democratic Society
            Average customer rating: Not rated
              Anatomy of a Revolutionary Movement: Students for a Democratic Society
              Committee on Internal Security , and U. S. House of Representatives
              Manufacturer: University Press of the Pacific
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | United States | Americas | History | Subjects | Books
              ASIN: 1410220443

              BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands
              Average customer rating: 5 out of 5 stars
              • Inspiring!
              • Fascinating Study -- A Must Read
              • Packed with Knowledge!
              • Great Book!
              • The Secret Seapon
              BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands
              Martin Lindstrom , and Patricia B. Seybold
              Manufacturer: Kogan Page
              ProductGroup: Book
              Binding: Hardcover

              GeneralGeneral | Business & Investing | Subjects | Books
              Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
              AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
              Consumer BehaviorConsumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books
              ResearchResearch | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
              All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
              Similar Items:
              1. The Great Tween Buying Machine: Capturing Your Share of the Multi-Billion-Dollar Tween Market The Great Tween Buying Machine: Capturing Your Share of the Multi-Billion-Dollar Tween Market
              2. BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
              3. Kids as Customers: A Handbook of Marketing to Children Kids as Customers: A Handbook of Marketing to Children
              4. Creating Ever-Cool: A Marketer's Guide to a Kid's Heart Creating Ever-Cool: A Marketer's Guide to a Kid's Heart
              5. Priceless: Turning Ordinary Products into Extraordinary Experiences Priceless: Turning Ordinary Products into Extraordinary Experiences

              ASIN: 0749438673

              Book Description

              Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they spent US$300 billion but influenced an astounding US$1.88 trillion spent across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of the world than in their own street, they think the TV remote is broken when they can't find the cursor on the screen, they drop from existence when the battery in their cell phone is flat, and they know current brand images better than any advertising expert.

              Based on the world's most extensive study of tween attitudes and behaviors ever conducted, 'BRANDChild' is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 15 countries (throughout Europe, Asia, the United States and South America). Several renowned experts including best-selling author Patricia B. Seybold ('Customers.com') share their unique views on kids' trends and fascinating marketing techniques.

              'BRANDChild' summarizes this research, as well as decades of experience from a variety of other sources on how to market to kids. It looks at their life priorities, hopes and dreams and reveals the true drivers of kids' trends by analyzing teen-minority groups, communities and clubs.

              Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, 'BRANDchild' proposes new innovative ways of marketing to this young audience. It is required reading for anyone wanting a fresh insight into this increasingly influential and demanding consumer group.

              Customer Reviews:

              5 out of 5 stars Inspiring!.......2004-08-28

              This book is inspired. And it's not just for 'ad-folk', but anyone who appreciates how much influence kids has on the future of branding. The message in BRANDchild is super-powerful. Just see how beautifully the examples in this book elucidate the idea, taking it beyond ideology to reality backed by tons of data and research. If you want a how-to manual on the future of kid's communication, you've found it. If you're anywhere near business, you'd better wake up and listen to Lindstrom's advice in BRANDchild.

              5 out of 5 stars Fascinating Study -- A Must Read.......2004-08-26

              Martin Lindstrom is the new, young, energetic marketing guru that the world has been waiting for. Fabulous information. Infectious energy. Saw him recently on Bloomberg Television -- he looks like a kid himself but has thoughtfulness and brillliance way beyond his years. Can't wait to see what he comes up with next.

              5 out of 5 stars Packed with Knowledge!.......2004-05-19

              This is an excellent book about marketing to children. Based on extensive research into the attitudes, perceptions, emotions and preferences of children around the world, it tells you in no uncertain terms how to target one of the biggest and most influential consumer populations on earth. Children between the ages of 8 and 14, dubbed "tweens" ("tweenagers") by the authors, are a curious group. They are also a lonely, insecure group with an engaging mix of naiveté and sophistication. Devilishly hard to capture, they are a rich economic prize, controlling an enormous amount of money of their own, and strongly influencing their families' purchases, even of major appliances. This book shows you what matters to these kids and what false notes to avoid if you want to tap into their buying power. We acknowledge that some readers may be uncomfortable with such tactics as setting up a web site that pretends to belong to a friendly child in order to attract kids and start buzz about some brand, but the book's reporting is accurate, practical and forward looking, for good or ill.

              5 out of 5 stars Great Book!.......2003-06-19

              Martin Lindstrom does a great job letting the reader know that the root of success when communicating with kids is understanding kids, their lives, dreams and hopes. He not only analyzes data from 7 countries, but includes his own experiences with working with kids and with kids related brands. He is able to get his point across without being boring, looking at the subject form different angles.
              I also checked out the MartinLindstrom.com site. I think it is a great site, with tons of brand info related to kids and general brand trends. Well done!

              5 out of 5 stars The Secret Seapon.......2003-04-26

              This book is the secret weapon for anyone who markets to kids or wants to. Lindstrom manages to make the subject entertaining and engaging while teaching you a pile of indispensible techniques to capture a kid's heart.

              Not only does the book teach you how to market products better, it gets you thinking different. Suddenly, you're developing products and strategies with kids in mind, and you understand why certain products are big hits with kids.

              Another funny thing about this book...it helps you to understand kids better. For readers with their own kids, this could be the greates value of all.

              Books:

              1. Housing Design and Society in Amsterdam: Reconfiguring Urban Order and Identity, 1900-1920
              2. How to Discipline, With Love: From Crib to College
              3. How to Stay Lovers for Life: Discover a Marriage Counselor's Tricks of the Trade
              4. I'm OK, You're My Parents: How to Overcome Guilt, Let Go of Anger, and Create a Relationship That Works
              5. Ikebana: Japanese Flower Arrangement
              6. Information Literacy and the School Library Media Center (Libraries Unlimited Professional Guides in School Librarianship)
              7. It Began in Vauxhall Gardens
              8. Jerry Baker's Backyard Problem Solver: 2,168 Natural Solutions for Growing Great Grass, Super Shrubs, Bright Bulbs, Perfect Perennials, Amazing Annuals, Vibrant Vegetables, Terrific Trees, and Much, Much More!
              9. Journey into Motherhood: Inspirational Stories of Natural Birth
              10. Landscape Architect's Portable Handbook

              Books Index

              Books Home

              Recommended Books

              1. Man vs. Beast
              2. Frankenstein Makes a Sandwich
              3. You Are Not a Stranger Here
              4. Atlas Major
              5. Blade Runner
              6. Electronic Structure: Basic Theory and Practical Methods
              7. Desert Legends: Re-Storying the Sonoran Borderlands
              8. For Remembrance - A Little Record of Loyalty and Fidelity Made with Much Love By The Children of Ede
              9. Advances in Developing Human Resources: Developing Human Resources in the Global: Economy
              10. 5 Books: 1) You're Fifty--Now What